1841

F.W. Hasselblad & Co.

is established in Gothenburg.
At the heart of Hasselblads technical
perfection lies Victor Hasselblads
passion and drive to produce photographic
equipment pursuing the ambition to help
photographers exhibit their vision of life.
His infuence and success have spanned
60 years and today are embodied in each
product bearing his name, ensuring that
Hasselblad remains the brand loved
by photographic enthusiasts at all levels
and all around the world.
1906
Victor Hasselblad is born.
His passion for photography
fuels the desire to create cameras
endowed with technical excellence.
1969
The NASA lunar module
lands on the moon for
the frst time.
It is the beginning
of a new era.
The 500 Hasselblads
lunar camera captured
images that have moved
and excited people like
never before.
1954
SWA the frst mirrorless.
1957
The legendary 500C
is launched.
1948
The 1600F, the frst
Hasselblad dedicated
to consumers,
is launched.
1962
Astronaut Walter Schirra takes
his private Hasselblad 500C
on his space mission.
1962 - 2012
Anniversary of 50 years
of Hasselblad photography
in space.
A great challenge:
reinterpreting a unique style.
Hasselblad has entrusted to Lunar the diffcult
and fascinating task of reinterpreting the appeal
of a myth: the legendary 500C of 1957, the frst
camera to go into space. A camera that, starting
from that moment, has become an object of
desire for every photographer around the world.
Thanks to this camera some of the most
evocative and iconic images of our time have
been captured.
Today Lunar revives the timeless charm of the
500 through the iconic chrome-plated frame,
made smooth and sinuous by the total absence
of edges. Even the contrast in colour between
the camera body, the lens, and the protruding
control buttons, is faithfully reproduced to
offer an evocative vintage look with a decisively
elegant appeal.
1957
Launch of the 500C
2012
Launch of the Lunar
Enhancing technological perfection so that
an instrument becomes an object of desire
able to tempt those who are accustomed to
always having the best.
In meeting this challenge we have utilised a
rigorously developed Italian design, a design
so exclusive that it even looks surprising.
The camera is the result of constant research
and testing, leading to the creation of an
object so unique that it catches the eye even
before capturing the images of the world.
The ideal luxury camera.
evocative
vintage
look
the ideal
luxury
camera
a design
that
surprises
A time of excellence.
The quest for perfection has been our
brands mark of distinction since its
origin. Our goal is to always attain the
best product, even when this means
going back to past techniques. A large
number of wooden prototypes were
crafted in order to create Lunar.
Compared to the usual product design
based on 3D software models, the use of
prototypes ensures a more harmonious
and ergonomic development of shapes.
The outcome can now be seen by
everyone.
The quest for
perfection has
been our brands
mark of distinction
since its origin.
Our goal is
to always attain
the best product,
even when this
means going back
to past techniques.
A passion for uniqueness.
Talent, patience and elegance with an
artisans touch. Leather and wood
these carefully selected raw materials
are turned into timeless stylish details
recalling the know-how of authentic
artisan masters. Traditional skills, the
development of special techniques,
a passion for perfection: everything
comes together to create objects of
exceptional quality, unique because
they are perfected one by one, different
as only the hand of an artist can make
them.
Full-grain leather
Perforated full-grain leather
Alcantara
Examples of possible leather combinations
Carbon Fiber. High-Tech Style.
The carbon grip combines a decisively high-tech look
with the exceptional characteristics of resistance
and lightness found in this extraordinary material.
Available in three different shades of colour (black,
titanium and silver), this is the right choice for those
who love minimal style and exclusive details.
Mahogany Silver Pear Titanium Olive Black Beech
Italian leather. All about class.
The very best Italian leather, including the one used for the most exclusive car
steering wheels and interiors for the leading state-of-the-art manufacturers.
The possibility to choose from a wide variety of styles and colours. Each grip
recounts a tale of class and elegance that your fngers can read by covering
the countless paths scored by the texture of these extraordinary materials.
The charm of times gone by is revived in a technologically perfect camera.
Natural wood. The warmth of tradition.
Beech, olive, pear and mahogany: all with a waxless matt fnish to
optimise the grip. The best Italian wood is selected to create grips that
come across like paintings of artistic perfection. Attention focuses on
the most beautiful wood grain, on the original shades of colour, on the
compactness and fragrance of the fnest wood. Each camera is a little
masterpiece that makes it absolutely unique.
Lunar.
Vintage and high-tech, Italian design and
Swedish tradition for a camera featuring
a unique and unmistakable style.
The strongest and most technical coating treatment.
PVD (Physical Vapor Deposition) is the cutting edge technology in
the feld of surface treatments. Developed as a hardening treatment
for high speed cutting tools, it has recently evolved into top class
aesthetical fnishing. It combines outstanding hardness, second
only to diamond, with beautiful bright colors.
Titanium Controls for a lifetime.
All main controls are made of uncoated natural titanium,
typically used to produce strong and lightweight
aerospace components. The two most useful properties
of titanium are corrosion resistance and the highest
strength-to-weight ratio of any metal. Controls made
of this valuable material are guaranteed to last virtually
forever without a sign of wear or oxidation.
The latest carbon fber technology
for maximum strength and durability.
Aerospace industry has always contributed to raise the
bar of technology and engineering. One of the results of
this quest is the relatively new Compression Moulding
Carbon Fiber technique.
This process combines the strength and lightness of
carbon fbers with the precision and design freedom
of injection moulding parts. Lunar is the Worlds frst
camera in using this exceptional material.
Machined high-grade aluminum
for a top quality camera body.
The latest marketing trend in the camera industry is to manufacture
casted magnesium bodies for the sake of light weight.
The old-school aluminum is yet much more resistant to corrosion,
more durable and much tougher than magnesium, above all when it
is machined from a solid block of top quality alloy. Like in our Lunar.
A formula for perfection.
Careful and meticulous engineering research
has led to the creation of an unprecedented
camera. The perfect calibration of its body
makes it possible for Lunar to support both
compact and professional DSLRs lenses while
always ensuring excellent balance.
The relationship between user and camera
is completely personalised thanks to the
possibility to choose the favourite material of
the handgrip. Anyone who has the pleasure of
laying their hands on a Lunar has access to a
sensory experience made of comfort, warmth
and perfect grip. An almost magnetic effect
that causes irresistible attraction. A perfect
union between camera and man has been
accomplished.
Anyone who
has the
pleasure
of laying
their hands
on a Lunar
has access
to a sensory
experience
made of
comfort,
warmth and
perfect grip.
Main
specifcations
Instant shutter response
. Amazing 0.02 seconds release time lag
. Professional results guaranteed
. Fast and easy to capture the right moment
Wide ISO 100 16000 range
. Fast response for action shooting
. Great versatility in low light
. Extremely low-noise capturing
. Dual Noise Reduction System
Made in Sweden
Anti-Dust System
. Static free sensor coating
. Sensor ultrasonic vibration
. Automatic and manual activation
10 frames per second
. Outstanding shooting speed
. Ideal for action shooting
. Priceless for family shooting
BIONZ

Processor
. Real time image processing
. Accurate RAW to JPEG translation
. Perfect match for the 24.3 Mpx Sensor
New 25 AF points focusing
. Fast & precise contrast-detection AF
. User selectable Flexible spot
. Direct manual focus
APS-C 24.3 Megapixel Sensor
. The most powerful sensor
in its category
. Professional DSLR results
in a compact camera
. Higher resolution than most DSLR
cameras
. Same sensor size used by most
DSLR cameras
More controls at your fngertips
. Innovative TriNavi

system
. Fast and advanced tuning like a DSLR
. Custom controls as pro cameras
. No need to enter menu settings
Professional Video Recording
. Auto or Fully manual control
. Full HD 60/24p recording
. One touch instant recording
. External microphone jack
Ultra bright 3 high defnition display
. 921K dot resolution
. Unique technology to supress refections
. +90 - 45 tiltable display for comfort
and creativity
Two fash options
for maximum versatility
. Built-in pop-up fash
. Sony hot-shoe
Revolutionary OLED View Finder
. 100% frame coverage
. Ultra fast and Backlight free
. 10 times more contrast than LCD
. High precision 2,359K dot
for MF assist
A complete and diversifed lens range
for a versatile system.
Lunar: a powerful and versatile system
Develop your own personal Lunar system by choosing
among a wide and fully comprehensive range of both
compact E-mount and DSLRs A-mount lenses.
LA-EA2 A-mount mount adaptor
This new E to A Mount Adaptor allows to ft Lunar
with more than 30 A-mount DSLR lenses, from
fsheye and ultra wide-angle to macro and super
telephoto models. The high performance lenses
evolve Lunar into a high-performance compact
24.3 Mpx DSLR camera. Thanks to a superior
ergonomic and the longer grip, Hasselblad Lunar
guarantees a comfortable and precise handling
even when larger DSLR lenses are used.
The LA-EA2 mount adapter features Translucent
Mirror Technology that enables super-fast,
high-performance full-time phase-detection AF
during still and movie shooting.
70400G 70-400mm F4-5.6 G Series
Telephoto Zoom A-mount lens
SAL500F40G 500mm F4.0 G
Series ultra-telephoto lens
SEL30M35 30mm F3.5 Sony Macro E-mount lens
SEL50F18 50mm F1.8 Sony Mid-Range Prime
E-mount lens
SEL55210 55-210mm F4.5-6.3
Sony Telephoto Zoom E-mount lens
SEL-18200LE 18-200mm F3.5-6.3
Sony Zoom E-mount lens
SEL24F18Z 24mm F1.8
Carl Zeiss Sonnar E-Mount lens
16F28 16mm F2.8 A-mount lens
35F14G 35mm F1.4 G Series A-mount lens
1635Z 16-35mm F2.8 Vario-Sonnar
Zeiss Zoom A-mount lens
Contrast-Detection autofocusing
Intelligent contrast-detection autofocusing
delivers precise and fast focusing in both
photos and movies recording.
DMF (Direct Manual Focus), two autofocus
modes (Single-shot AF and Continuous AF)
and three AutofocusArea settings (25-point
Multi, user-selectable Flexible Spot and
Center) complete the focusing system.
Tracking Focus function
This function allows to shoot perfect
in-focus pictures of moving subjects. Once
you select a subject as your main target,
Tracking Focus maintains focus even as
the subject moves.
Fast and precise MF Assist
In MF or DMF (Direct Manual Focus) the MF
Assist automatically enlarges the portion
of the composition on which focus is being
performed, allowing for a perfect focus.
Two 5.9x and 11.7x magnifcations are
available.
Peaking function for focus confrmation
The Peaking function allows for a precise
focusing by detecting the most sharply
reproduced area of the image and
highlighting it for confrmation. The levels
of sensitivity and highlight colour are
adjustable.
Precision Digital Zoom
Precision Digital Zoom delivers up to
10x magnifcation of the central area of
the frame. It works with any E-mount or
A-mount lens, including fxed-focal length
lenses.
1200-zone metering
The advanced 1200-zone metering delivers
precise exposures even in the most diffcult
lighting situations. It evaluates light levels
and colour distribution, then it calculates
in real time the exposure for each image.
Ultra Wide Converter (VCL-ECU1) and
Fisheye Converter (VCL-ECU1)
E-mount lenses
E-mount lenses, including the top of the range Carl Zeiss
and G Lens series, are the ideal choice for an elegant
compact, light weight and highly transportable system.
A-mount lenses
A-mount lenses evolveyour Lunar intoa powerful DSLR camera and
unleash the potential of the large 24.3 megapixel APS-C HD CMOS
sensor. The DSLR like Lunar ergonomic enable to handle with
ease even the larger lenses. A-mount lenses require a dedicated
adaptor to ft Lunar E-mount.
New 24.3 Megapixel APS-C HD CMOS Sensor
The APS-C size sensor is the largest sensor in the Compact System Camera segment and larger than most DSLRs in
the market.
The extra-large sensor enables to effectively control the background defocusing even in extremely low light conditions,
especially in manual or semi-manual shooting modes.
Lunar sensor is more than 13x larger than 1/2.4-size sensors, 3.1x larger than 13.2 x 8.8 mm sensors, and 1.6x larger
than MICRO Four Thirds sensors, resulting in much higher image quality, lower noise and faster response.
Bundled software
Lunar is bundled with a universal set of imaging
software tools for image display, editing and archiving,
including RAW fle conversion and video editing.
Long-lasting powerful battery allows to take up to
approximately 430 still images and 100 minutes of
movie with LCD monitor.
Advanced white balance and colour control
Lunar features an advanced real-time white balance
and colour control for both photos and videos. The
desired setting can be achieved in different ways: Auto
mode, nine presets, manual adjustment on a colour
chart or by selecting the colour temperature. Custom
settings can also be saved in memory.
MICRO Four Thirds Sensor
13.2 x 8.8 mm Sensor
1/2.4 Sensor
(common in compact digital cameras)
APS-C HD CMOS Sensor 23.5 x 15.6 mm
Recording system(still image)
Image quality modes RAW, RAW & JPEG, JPEG Fine, JPEG Standard
Media
Media Memory Stick PRO Duo, Memory Stick PRO-HG Duo, SD memory card, SDHC memory card, SDXC memory card
Slot Multi slot for Memory Stick Duo/SD memory card
Exposure control
Exposure modes iAUTO, Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Sweep Panorama
Exposure compensation Sweep Panorama, Anti Motion Blur, Scene Selection
Bracketing 3 continuous exposures in 0.3 or 0.7 EV steps
LCD monitor
Brightness control Auto, Manual (5 steps between -2 and +2), Sunny Weather mode
Display contents Graphic Display, Display All Info., Big Font Size Disp., No Disp. Info., Live View Priority, Level, Histogram, For viewfnder
Flash
Type Built-in fash
Flash compensation +/- 3.0 EV
Flash modes Flash off, Autofash, Fill-fash, Slow Sync., Rear Sync.
Shutter
Type Electronically controlled, vertical-traverse, focal-plane type
Shutter speed 1/4000 to 30 sec., Bulb
Flash sync. speed 1/160 sec.
Electronic front curtain shutter Yes, On/Off
Drive
Modes
Single-shot, Continuous, Speed Priority Continuous, Self-timer (10/2 sec. delay), Self-timer (Cont.)
(with 10 sec. delay; 3/5 exposures), Bracketing, Remote Cdr
Interface
PC interface Hi-speed USB (USB 2.0): Mass-storage, MTP
HD output HDMI mini connector (Type-C), PhotoTV HD
Others Auto-lock Accessory Shoe, Microphone jack, Remote sensor
Weight
Body only Approx. 420 g
Dimensions
W x H x D (including protrusions) Approx. 140 x 83 x 67 mm
Besides an amazing package that surpasses most DSLRs in image quality, speed, control, and fexibility, Lunar features a
set of easy-to-use tools that make taking pictures more fun and entertaining for both expert and novice photographers.
Sweep Panorama mode
Simply press the shutter button and sweep the camera in a smooth arc,
either horizontally or vertically. A series of shots are taken automatically
and then stitched together into a seamless, high-resolution panoramic
photo ready for large-format printing.
Fifteen picture effects
Picture Effect is a fun and simple way to convert any picture into a unique
piece of art. Lunar provides a total of 15 effects for endless artistic
possibilities. Real-time preview is available for most effects, letting you
experiment and play with your creativity and imagination.
Intelligent Face Registration: party time
The Face Registration function allows registering up to eight faces in the
camera memory. While shooting, these faces are instantly recognised
by the camera that automatically focuses on them while adjusting
exposure and other settings to capture them at their best.
Thirteen Creative Styles
Thirteen Creative Style modes can be applied to photos and videos.
Standard, Vivid, Portrait, Landscape, Sunset, Black & White, Clear, Deep
and other depending on the scene, are the available options. Contrast,
saturation and sharpness can be further fne-tuned for an additional
personal touch.
Eight Scene Selection
Eight Scenes are available: Portrait, Sports Action, Macro, Landscape,
Sunset, Night Scene, Night Portrait and Hand-held Twilight. Intelligent
Auto mode automatically identifes and selects the most appropriate
one. Aperture, shutter speed, white balance and other parameters are
adjusted to achieve the best results for each scene setting.
Diffcult light conditions made easy: Auto HDR and DRO
Certain light conditions are ideal to shoot evocative images, but with
great variances in light and shadow, they are often the most diffcult to
handle. Lunar offers two solutions to capture wonderful images in these
situations.
Auto High Dynamic Range (HDR) mode takes three shots at different
exposures one for highlights, mid tones and shadows then digitally
combines them into a single photo with rich shadow and highlight detail.
D-Range Optimizer (DRO) produces natural-looking images with optimal
brightness and tonal gradation. If a backlit subjects face is dark, for
example, DRO recovers details hidden in the shadows and delivers a
naturally bright image.
Technical specifcations chart
Hand-held Twilight
In Hand-held Twilight mode, Lunar shoots six photos at high speed
and composites them to create one low-noise photo. This amazing
technology, possible thanks to the ultra-fast Bionz processor and the
Dual Noise Reduction System, produces amazingly low-noise beautiful
night shots.
Anti Motion Blur mode
This shooting mode magically improves picture quality when shooting
action scenes at long zoom, portraits and in low light situations by
eliminating the need for a fash light. After taking six shots at high
speed, Lunar aligns and combines them into a single surprising photo.
Since the beginning Hasselblad cameras
were born from a love for photography and the desire
of a man to give photographers the technical excellence
needed to realize their creative vision.
That man was Victor Hasselblad.
1998-2003
Mirrorless XPan creates
a new segment.
The worlds only dual
format camera that can
shoot both normal
35 mm images and
panoramic images.
2012
Mirrorless Lunar sets
new standards for materials
and technology.
A distillate of Hasselblad tradition
and cutting edge technology
into a revolutionary
and amazing design.
2012
H5D System.
The best medium-format DSLR sets
a new industry benchmark with this
new perfected release.
2002
H System.
Designed to be
comfortable in
both worlds:
analog and digital.
2009
H4D System.
With advantages of
True Focus technology,
larger lenses and
sensor size, and more
advanced optics.
2004
H2 System.
The frst completely
portable medium-format
DSLR.
2006
H3D System.
A new milestone
in the H System.
Swedish cameras since 1948
www.hasselblad-lunar.com