Establishing Fairness and Transparency

for the Global Broadband Ecosystem

THE INTERSTREAM ASSOCIATION

BROADBAND TELEVISION

FEBRUARY 2009

2009 InterStream, LLC ! Private & Confidential ! All Rights Reserved 1

InterStream Mission & Problem Statement

The InterStream Association is a multi-industry organization

responsible for creating, enabling and promoting a fair and
transparent global Internet infrastructure which secures delivery
of licensed content to broadband-connected consumers.

INTERNET SERVICE PROVIDERS

•
Declining margins on existing products & services requires a new, higher-margin service to
be deployed
•
Lack of an industry-wide infrastructure for mediating (i.e., segmenting) traffic according to
the needs of applications for broadband-connected consumers has resulted in a broken
economic model for peering and transit where supply & demand are not balanced

CONTENT PROVIDERS
•
The quality of the consumer experience for content delivered over broadband connections
is inconsistent due to the best-effort design of today's Internet
•
Lack of robust audit & enforcement mechanisms and technology to protect online
intellectual property rights

2009 InterStream, LLC ! Private & Confidential ! All Rights Reserved 2

Content Distribution: Current Limitations

What content providers & consumers want:

A TV/DVD/HD EXPERIENCE

What ISPs & CDNs currently provide:

SMALL IMAGES
PIXELATION
FREQUENT PAUSES
LOSS OF AUDIO & VIDEO SYNC

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Why can't ISPs & CDNs Provide Better Service?

Origin Internet Broadband

Server Exchange Service
(content) Provider

Transit Broadband
Network Provider's
Network

!
ISPs control their own networks, but not the quality of service on other networks
!
CDNs can not break through the last-mile bottleneck
!
Enough bandwidth already deployed in the last-mile

DVD quality video= ~1.5 Mbps

!
No industry standard service level agreement (SLA) between last-mile networks
!
Network infrastructure not capable of mediating (i.e., segmenting) traffic according to
application requirements

2009 InterStream, LLC ! Private & Confidential ! All Rights Reserved 4

 InterStream Solution (Simplified)

PC
Origin Internet Broadband
Server Exchange Service
(content) Provider

Transit Broadband Set-Top Box

Network Provider's
Network

Wireless
Devices

Media Grid Engine Secure Mediation Hardened Playback

Controller Device w/S-ISTP
(resident in edge services
router)

"
InterStream Association will drive adoption of industry-wide SLAs
"
Precision release of traffic through bottlenecks
"
More efficient use of existing capacity
"
Mediates bottlenecks into: Diamond, Best-Effort, & Truck Lane (for P2P) Services
"
Result: reliable & consistent consumer viewing experience
Enough for DVD and better quality video
2009 InterStream, LLC ! Private & Confidential ! All Rights Reserved 5
 Mediated Bandwidth Concepts

“Diamond Lane” Service

Appropriate for Streaming
Video

“Best Effort” Service

Appropriate for “Bursty” un-
throttled Web traffic

Throttled, “Truck Lane”

T

T
service for sustained
transfers such as P2P

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Content is Global

Content Providers are GLOBAL

CONTENT Users are GLOBAL
Pirates are GLOBAL

USER

Laws are LOCAL

Weaker jurisdictions shelter

pirated CONTENT

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 Global Jurisdiction

USER
Licensed
Content
The InterStream Media Grid is GLOBAL

Media Grid

Media Grid

A single jurisdiction for anti-piracy

and content-protection

Media Grid

Pirated CONTENT
Media Grid
removed per InterStream
Terms Of Service

Unlicensed
Content
2009 InterStream, LLC ! Private & Confidential ! All Rights Reserved 8
InterSteam Pilot & Roll-Out Plan

Phase Goal Status Participants (new)

!
nuMetra
Currently testing in !
Tier 1 carriers #1-3
1a New York City, San Jose, !
Media Grid Engine
and Los Angeles
Deployment of ISTP plugin and Supplier
Media Grid Engines to test
premium network services Testing to begin late
1b & 1c Winter/early Spring 2009 in Tier 1 & 2 carriers #4-6
South America, Europe,
and Asia

Deployment of Secure Mediation

Testing to begin
!
Last-mile ISPs
2 Controllers to secure last-mile
Summer 2009
!
Secure Mediation
bottlenecks against competing
Controller Supplier
TCP flows

Commercial Operation of the InterStream Media Grid Fall 2009

Secure content distribution via

Testing to begin Consumer electronics
3 hardened playback device
Summer 2010 manufacturer(s)
connected to the television

2009 InterStream, LLC ! Private & Confidential ! All Rights Reserved 9

Proposed InterStream Association Structure

InterStream Oversight Board (IOB)

Defines Charter,
Advice and Consent Of
Governance Procedures & Sets Fees and Budget
Working Groups
Operating Agreements

Name Industry Focus Goal

A hardened playback
device for early release
Content Protection CE Manufacturers
window and high value
content
Working Groups

Policies & mechanisms

Terms Of Service &
Content Providers for the audit & enforcement
Anti-Piracy
of intellectual property rights

Technology &
QoS & mediation standards
Mediated Bandwidth Carriers & ISPs
B2B agreements
Agreement

© 2009 InterStream LLC - Private and Confidential - All Rights Reserved