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Introduction
Corporate Social Responsibility
Corporate social responsibility also called corporate citizenship or sustainable responsible
business/ Responsible Business is a form of corporate self-regulation integrated into a business
model. CSR policy functions as a built-in, self-regulating mechanism whereby a business
monitors and ensures its active compliance with the spirit of the law, ethical standards, and
international norms. CSR is a process with the aim to embrace responsibility for the company's
actions and encourage a positive impact through its activities on the environment, consumers,
employees, communities, stakeholders and all other members of the public sphere who may also
be considered as stakeholders (Dunham, 2007).
Attributes of Corporate Social Responsibility
CSR is titled to aid an organization's mission as well as a guide to what the company stands for
and will uphold to its consumers. Development business ethics is one of the forms of applied
ethics that examines ethical principles and moral or ethical problems that can arise in a business
environment.
The CSR Policy should normally cover following core elements:
1. Care for all Stakeholders:
The companies should respect the interests of, and be responsive towards all stakeholders,
including shareholders, employees, customers, suppliers, project affected people, society at large
etc. and create value for all of them. They should develop mechanism to actively engage with all
stakeholders, inform them of inherent risks and mitigate them where they occur.
2. Ethical functioning:
Their governance systems should be underpinned by Ethics, Transparency and Accountability.
They should not engage in business practices that are abusive, unfair, corrupt or anti-competitive.


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Objective- The purpose is to know why are companies incorporating non-financial information
in their reports and what are the features of effective sustainability (Elkington, 2006).
Company Overview
BHP is a leading global resources company with its purpose to create long-term shareholder
value through the discovery, acquisition, development and marketing of natural resources. As the
Mission of the Company states, We are among the worlds largest producers of major
commodities, including aluminum, copper, energy coal, iron ore, manganese, metallurgical coal,
nickel, silver and uranium along with substantial interests in oil and gas. We are a global
organization and with over 100 locations throughout the world, our success is underpinned by
the 100,000 employees and contractors that work at BHP Billiton. We have an unrivalled
portfolio of high quality growth opportunities that will ensure we continue to meet the changing
needs of our customers and the resources demand of emerging economies at every stage of their
growth (Israr, 2006).
The Group has a proven record of delivering superior shareholder returns. The Company does
this through the disciplined execution of our unchanged strategy of owning and operating large,
long-life, low-cost, expandable, upstream assets diversified by commodity, geography and
market. Our assets are operated under a simple and scalable organizational structure supported
by standardized and controlled processes allowing our people to focus on what is important. Our
Charter, which defines our values, purpose and how we measure success, together with our Code
of Business Conduct, are the foundation documents of our Company.
Committed to the health and safety of our people, the environment and the communities in which
we operate. The long term nature of our operations allow us to establish long lasting
relationships with our host communities where we work together to make a positive contribution
to the lives of people who live near our operations and to society more generally. Our ability to


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grow our organisation safely and in an environmentally responsible way is essential. As a
globally significant producer, exporter and consumer of energy, we are committed to managing
the risks of climate change. We actively seek to reduce water usage and carbon emissions across
our business, monitoring and reporting on these annually in our Sustainability Report (Pounder,
2010).
SUSTAINABILITY
Sustainability is the capacity to endure through renewal, maintenance, and sustenance, or
nourishment, in contrast to durability, the capacity to endure through unchanging resistance to
change. For humans in social systems or ecosystems, sustainability is the long-term maintenance
of responsibility, which has environmental, economic and social dimensions.
Effects of Sustainability
Social progress which recognises the needs of everyone
effective protection of the environment
prudent use of natural resources
maintenance of high and stable levels of economic growth

SUSTAINABILITY AT BHP BILLITON
The ability to operate globally is dependent upon gaining access to natural resources and
maintaining our licence to operate. Sustainable development is core to our business strategy; we
integrate health, safety, environmental, social and economic factors into our decision-making.
The company transparently reports the financial and non-financial dimensions of what we do.
The sustainability dimensions that we report on include the health and safety of our people;
governance and risk management processes; how we are socially responsible and contributing to
improved standards of living and self-sustaining communities; our impact on the environment
and approach to resource conservation and biodiversity; and how we ensure the broader
economic contributions of our operations benefit the regions in which we operate.


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BHP Billiton Charter outlines our purpose and the actions, values and measures by which the
success can be judged in creating long-term shareholder value. Earning the trust of our
employees, contractors, customers, suppliers, communities and shareholders and establishing
mutually beneficial relationships is vital to our success. Charter values are Sustainability,
Integrity, Respect, Performance, Simplicity and Accountability. The Charter value of
Sustainability reflects our priority to ensure that all our people return home safe and well at the
end of every working day. Effective health and safety performance is critical, and we believe
everyone has a role in ensuring the care of their colleagues and in taking the appropriate steps to
prevent workplace-related injuries and illness. Operating sustainably underpins everything we
do. We work to improve energy efficiency, reduce pollution, enhance biodiversity and improve
key quality-of-life indicators of people in our surrounding communities. BHP believes that they
are successful when we provide lasting social, environmental and economic benefits to society.
Effective Sustainability/ Corporate Social Responsibility
CSR is important because it is a process with the aim to embrace responsibility for the
company's actions and encourage a positive impact through its activities on the environment,
consumers, employees, communities, stakeholders etc.
Features of Effective sustainability
a) environmental protection
b) fair trade
c) local products
d) availability of action-related knowledge
CSR initiatives taken by the Company
Fostering local supplier development
Helping communities generate livelihoods
Helping preserve Indigenous cultures
Managing land for rehabilitation
Managing material Risk


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Managing the life cycle of uranium
Managing worker fatigue

CSR Activities are reported and Includes Non Financial Information owing to the following
Companies should provide a workplace environment that is safe, hygienic and humane
and which upholds the dignity of employees. They should provide all employees with
access to training and development of necessary skills for career advancement, on an equal and
non-discriminatory basis. They should uphold the freedom of association and the effective
recognition of the right to collective bargaining of labour, have an effective grievance
redressal system, should not employ child or forced labour and provide and maintain
equality of opportunities without any discrimination on any grounds in recruitment and during
employment (Verschoor, 2011).
Respect for Human Rights:
Companies should respect human rights for all and avoid complicity with human rights abuses
by them or by third party.
Respect for Environment:
Companies should take measures to check and prevent pollution; recycle, manage and
reduce waste, should manage natural resources in a sustainable manner and ensure optimal use of
resources like land and water, should proactively respond to the challenges of climate
change by adopting cleaner production methods, promoting efficient use of energy and
environment friendly technologies.
Activities for Social and Inclusive Development:
Depending upon their core competency and business interest, companies should undertake
activities for economic and social development of communities and geographical areas,
particularly in the vicinity of their operations. These could include: education, skill building for


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livelihood of people, health, cultural and social welfare etc., particularly targeting at
disadvantaged sections of society (Eero, 2006).
Conclusion
The CSR policy of the business entity should provide for an implementation strategy
which should include identification of projects/activities, setting measurable physical targets
with timeframe, organizational mechanism and responsibilities, time schedules and
monitoring. Companies may partner with local authorities, business associations and civil
society/non-government organizations. Companies should allocate specific amount in their
budgets for CSR activities. This amount may be related to profits after tax, cost of planned
CSR activities or any other suitable parameter (Benn, 2006).
To share experiences and network with other organizations the company should engage
with well established and recognized programs which encourage responsible business
practices and CSR activities. This would help companies to improve on their CSR strategies and
effectively project the image of being socially responsible.
The companies should disseminate information on CSR policy, activities and progress in a
structured manner to all their stakeholders and the public at large through their website, annual
reports, and other communication media (Eero, 2006).
References
Benn, S., Dunphy, D. & Griffiths, A. (September 2006), Leadership skills for Corporate
Sustainability: An Integrated Perspective. Australasian Journal of Leadership Management
13[3], 156-165
Dunham, D. & Kelegama, S. (2007). Does Leadership Matter in the organization Reform
Process? Liberalization and Governance in Global World, 1989-93, World Development 25[2],
179-190
Eero Palmujoki, E. (February 2006). PublicPrivate Governance Patterns and management


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Sustainability. Journal management, Development and Sustainability 8[1], 1-17
Elkington, J. (2006). Governance for Sustainability, Change management: An International
Review 14[6], 522-529
Gandossy, R. & Sonnenfeld, J. (2004). Leadership and Governance from the Inside Out. New
York: John Wiley and Sons.
Israr, S.M. & Islam, A. (2006). Good change and sustainability: a case study from Pakistan. The
International Journal of organization Planning and implementation 21[4], 313-325.
Jones III, A. And Jonas, G. 2011. Corporate Social Responsibility Reporting: The Growing
Needs for Input from the Accounting Profession. The CPA Journal 12(5) pp. 13-16
Pounder, B. 2010. Financial Reporting: Trands in Sustainability Reporting: Journal of Strategic
Finance 1(3) pp.15-16

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