1

ASSIGNMENT ON
A UNIQUE FORMULATION OF A COSMETICS PERPARATION
SAVEPTRA FACE WASH

Course name: Cosmeticology
Course code: PHRM 411
Section: 2


SUBMITTED TO:
Farhana Rizwan
Senior Lecturer
Department of Pharmacy
East West University

SUBMITTED BY:
Zenifar Karim (ID: 2010-1-70-042)
Debasree Paul (ID: 2010-3-70-036)
Nabeela Zaman (ID: 2010-3-70-043)
Samiya Khondaker Rinta (ID: 2010-3-70-048)


Submission date: 16
th
November, 2013


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Content Page
number
BACKGROUND INFORMATION: EVOLUTION OF
FACIAL CLEANSER FROM SOAP
1
INTRODUCTION 2
DIFFERENCE BETWEEN SOAP AND FACE WASH 2
ABOUT SAVEPTRA FACE WASH 2
FORMULATION OF SAVEPTRA FACE WASH 3
PROCEDURE 4
QUALITY PARAMETERS 5
PACKAGING 6
MARKETING PLAN FOR SAVEPTRA FACE WASH:
Market Analysis
7
MARKETING PLAN FOR SAVEPTRA FACE WASH:
Market survey and consumer feedback
8
MARKETING PLAN FOR SAVEPTRA FACE WASH:
Market Segmentation & Target market
9
MARKETING PLAN FOR SAVEPTRA FACE WASH:
Product Promotion
9
CONCLUSION 10
REFERENCE 11





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BACKGROUND INFORMATION: EVOLUTION OF FACIAL CLEANSER FROM SOAP
Before facial cleansers or face wash products, soap was used. Over the years, soap has evolved
from being primarily an alkaline industrial cleaning agent to the perfumed facial cleansers we
use today. The earliest recorded evidence of the use of soap dates back to ancient Babylon and
Egypt -- it's believed people would bathe regularly using a soap-like substance made of animal
oils and alkaline salts (James, 2009).
The Greek physician Galen (130200 AD) and the eighth century chemist Gabiribne Hayyan
were the first to have written about the use of soap as a body-cleansing agent. The details of
saponificationthe process of soap making was published in 1775 (Abbas et al., 2004).
In the 7th century, soapmaking became an established and well-guarded craft in Europe. Italy,
Spain and France were among the forefront of soap manufacturing centers due to their access to
the natural supplies of raw material. The English began to make soap in the 12th century.
Soapmaking spread to the American colonies in the 1600s. Though soap was made from tallow
(animal fat), vegetable oils and ash, eventually fragrance as from herbs began to be added
(James, 2009).
The chemical structure of soap was solved by Michel Eugene Chevreul in the early 1800s. He
unlocked the relationship of fats, glycerine and fatty acids. The English have been credited with
developing the first wrapped soap bar in 1884. The soap market continued to expand and during
the Second World War (1948), the development of synthetic detergents came as a major
breakthrough. Synthetic detergents now form the basis of many present day skin-cleansing
products (Abbas et al., 2004).
In 1970s, the Dove/Unilever Company introduced fats and creams into soaps and invented the
concept of the beauty bar. The cosmetic world literally exploded afterwards, with other
companies creating their versions of bars for facial washing purposes. Later, as more syndets
were developed, more ways to add fatty acids and lipids into soapy solutions led to the rise of
facial cleansers of all forms- gels, creams and liquids- that we are all familiar with today (James,
2009).

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INTRODUCTION
Cleansing your facial skin is an important part of our daily skin care regime. Facial cleansers or
face wash products are meant, of course, to clean your face and skin in general. These cleansers
are supposed to work for cleansing; repairing and protecting; hydrating and moisturizing the
skin. A face wash is a facial care product that cleans the top layer of skin removing makeup,
pore debris, and air pollutants that have attached themselves to the skin. It also removes dead
skin cells and oil, leaving the skin with a healthy glow. Using a face wash to remove dirt is
considered to be a better alternative to bar soap or another form of skin cleanser not specifically
formulated for the face (Juliet Cohen, 2007).
DIFFERENCE BETWEEN SOAP AND FACE WASH
Soap dries the upper dermas and leads to flaking, peeling and redness. Soap contains harsh
chemicals meant to remove heavy soil and dirt from the body, not the face. The detergents,
perfumes, and deodorant additives it contains are not recommended by dermatologist for facial
cleansers (Jossielyn Lucero, 2010).
Facial cleansers or face wash products have a very low pH level, which is formulated to interact
with the acidic compounds of your facial skin. Soaps are formulated with a high pH level which
is alkaline, and does not mix well with the high acidity of the facial dermal cells. Soap can
change the balance present in the skin to favor the overgrowth of some types of bacteria,
increasing acne. Facial cleansers are cream or lotion based and this allows them to return
moisture to the skin, not strip it away as soap does (Jossielyn Lucero, 2010).
ABOUT SAVEPTRA FACE WASH
SAVEPTRA face wash is a soap-free herbal formulation that gently removes impurities and
prevents acne and pimples. It is enriched with neem, turmeric, honey and tea tree oil. Neem has
antibacterial properties, helps in controlling acne and pimples, and their recurrence. It also
includes Vitamin C, which helps in getting rid of skin problems like blackheads, pigmentation,
dullness and ageing thus leaving the skin with a youthful glow. Turmeric effectively eliminates
acne-causing bacteria, prevents dry skin, and keeps skin supple and improves skins elasticity.
Tea tree oil is an excellent natural ingredient for acne treatment compared to the synthetic and

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toxic benzoyl peroxide and it neutralizes pimple and acne causing bacteria on the face. Honey
naturally antimicrobial, moisturizing and removes excess oil from face.
This product contains no synthetic perfume or fragrance. Geraniol, used as a natural fragrance, is
a colourless liquid; it has a sweet, rose-like odour and occurs naturally in essential oils, such as
geranium, rose and lemon. The main surfactant, decyl glucoside, used in this product is also a
natural substance and has been known to have no side-effect.
FORMULATION OF SAVEPTRA FACE WASH
Ingredients Percentage in
100ml
Justifications
Forest Honey 4% Bactericidal, moisturizer, antioxidants (aiding in
skin rejuvenation).
Neem extract
(Azadirachta indica)
8% Relieves dry skin, soothes itchiness, redness and
irritation, effective against acne, boils and ulcers,
wound healing, antioxidant.
Tea tree oil
(Melaleuca alternifolia)
0.5% Anti-fungal and antibacterial, reduce acne and
blemishes, as well as anti-septic.
Turmeric
(Curcuma longa)
2% Antiseptic, heal wound, anti-inflammatory, retain
elasticity, provide supple feeling, soothe skin.
Decyl glucoside 12% Cleansing, emulsifying, foaming, mild and gentle
nonionic surfactant, non-irritating.
Disodium laureth
sulfosuccinate(39% active)
7 % Cleansing, foaming, foam boosting, hydrotope,
surfactant
Glycerin 3% Effective humactant, moisturizer, solvent,
emollient, lubricant
Lanolin 0.5% Lubricating agent, protective agent, moisturizer
Methyl cellulose 2%
solution
4% Thickener, emulsifier, lubricant
Methylchloroisothiazolinone 0.0015% Preservative and effective against gram-positive
and gram-negative bacteria, yeast, and fungi.

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Na- benzoate 0.05% Preservative, bacteriostatic and fungistatic under
acidic conditions.
Brilliant blue FCF
(Cl42090)
0.001% Reddish blue color
Tartrazine (CCL 19140) 0.001% Lemon yellow azo dye
Geraniol 0.5% Provides rose-like scent
Distilled water 58.4465% Solvent, base
PROCEDURE
1. Crushed neem leaves were placed in a macerator. Alcohol water mixture was added to cover
the herb. The macerator was closed tightly with lid and left overnight. More solvent was added
and further macerated for 2-3 days. The mixture was strained firmly with a strainer and the
extract was filtered. The recommended proportions are 100 gm of fresh herb and 575 ml. The
extract was stored in a tightly closed container.

2. A 2% solution of methylcellulose was prepared by sprinkling into room temperature by
rapidly agitating with water. The polymer was allowed to disperse completely. The pH was
adjusted to at least 8.5 using NaOH (10% aq.) to fully hydrate the polymer.
3. Water, Decyl glucoside and Disodium Laureth Sulfosuccinate, lanolin was combined in a
mixture.

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4. Then turmeric powder was added to it. The mixture was mixed until uniform. Methylcellulose
solution was mixed until uniform.
5. Neem extract was added to the mixture. The mixture was run at 60C.
6. Honey and tea tree oil was added to the mixture and was mixed properly.
7. The formulation was cooled while mixing to 40C. Fragnance (geraniol), glycerin,
Methylchloroisothiazolinone, Na- benzoate was added to the mixture.
8. Finally Brilliant blue FCF and Tartazine was added to acheive the desired color.
9. After cooling to room temperature, the pH 5.5 was adjusted using appropriate acid.
10. The product was poured to container and labelled properly.
QUALITY PARAMETERS
Our organization believes in focusing on the principle of quality and we take to all measure to
incorporate the same in our product range. To serve this purpose we have manufactured and
packaged product under controlled temperature, conditions and by observing maximum hygiene.
We check the range of products on following parameters:
Accurate composition of ingredients is essential feature for quality control.
Ingredients should be compatible with each other
Should not cause of any side effects on skin.
Workers check bottle quality, fill levels, and label placement.
Ensure caps are put on correctly.
Absence of air pockets.
Microbial contamination is also routinely checked.
Additionally, the packaging is checked for things such as bottle thickness, appearance.
Weight to make sure the final product has the desired characteristics.
As this is a skin care product, pH & cleansing property is highly concerned.
Absence of allergic ingredients.
Products appearance and smoothness also important factors for quality control.
Products are packed under controlled temperature, conditions and by observing maximum
hygiene.



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PACKAGING
The packaging for face wash is typically a screw cap plastic tube which is easily pourable and
must be air tight. The tube capacity is 50 ml. Labeling includes following information:
Brand name: SAVEPTRA FACE WASH
Ingredients: Forest Honey
Neem extract (Azadirachta indica)
Tea tree oil (Melaleuca alternifolia)
Turmeric (Curcuma longa)
Decyl glucoside
Disodium laureth sulfosuccinate(39% active)
Glycerin
Lanolin
Methyl cellulose 2% solution
Methylchloroisothiazolinone
Na- benzoate
Brilliant blue FCF (Cl42090)
Tartrazine (CCL 19140)
Geraniol
Distilled water
Indications:
Prevention of breakout of acne and pimples.
Helps clean out the dirt and dead skin
Suitable for all skin types.
Batch No: RB2155
MFG. Date: 11-11-2013
EXP. Date: 11-11-2015
MRP: TK. 230.00
Direction: For clean pimple free skin use daily morning and evening. Moisten face with water
and massage product gently onto face with a circular motion, gently work up lather and then
rinse with water.
Caution: If goes into eyes, rinse thoroughly with water.

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Storage: Store in sealed, cool and dry condition. Keep container tightly closed. Protect from light
and freezing.
Manufactured by: Herbal Products Ltd.
MARKETING PLAN FOR SAVEPTRA FACE WASH
Now-a-days Bangladesh face wash market is rapidly growing. People are being very aware about
the consumption of any cosmetic. Consumers know that beauty soup has a higher pH which is
harmful for the skin. As a pharmacist we all know that face skin is very sensitive compare to
other part of the body. So face skin requires special care and special care products. Face wash is
mostly accepted product for face care and cleansing.
In this marketing part we are going show that our face wash SAVEPTRA will be a very useful
and accepted product in Bangladesh market. Consumers have very positive opinion about natural
products. This gives us an advantage since we have used natural products such as neem, tea tree
oil, honey and turmeric in our face wash. In this marketing plan we have:
1. Market Analysis
2. Market survey and consumer feedback
3. Market Segmentation & Target market
4. Product Promotion
1. Market Analysis: Before launching the product we have done a complete SWOT analysis
mentioned below:











Opportunity
Effective against acne
Unique formulation
For both oily and dry skin
Threats
Number of competitors

Strength
Natural Product
Growing market
Effective cleansing power
Effective against acne
Male and Female can use
Weakness
Completely new product
Comparatively high price
New product


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2. Market survey and consumer feedback: In this part we have a market survey for consumer
feedback. We have manufactured a pilot batch of our unique formulation. We have selected a
group of consumer for survey who willingly agreed to use the product. The group has both male
and female person of different age but all of them are above the age of 12. We have a total 60
people who used the SAVEPTRA face wash for 1 month and we have a questionnaire for
collecting their feedback. Finally, we have analyzed their feedback as follows:

Fig 1: Level of satisfaction Fig 2: Compares with other product

Fig 3: Useful for your acne or other skin disorder
Some reviews from customers:
This is a great product. It helped my son's acne as well as anything else we have tried. I
can't believe how lucky I feel to have stumbled onto these products. Only complaint is it's a little
pricey compared to other face-washes. - Hope Abramson, age: 39
This is some of the best face wash I have ever used. I have very oily, large pored skin
and this face wash has really helped. My skin has never looked clearer and been less oily.
- Tracy Greentree, age: 25
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Satisfied Unsatisfied
male
Female
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Excellent good poor
male
Female
useful for your acne or other skin disorder
79%
21%
yes
no

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3. Market Segmentation & Target market: Skin care segment has been one of the fastest
growing segments in the cosmetic industry. Rising awareness and affordability as well as
promotional activities by the media and strong western influence are also driving the cosmetics
sector. Our product, SAVEPTRA, falls under the skin care segment. This segment is further sub
divided and our product belongs to the sub-segment of face wash. The main advantage of our
product is that it is suitable for both male and female though the skin is slightly different in both
genders. Our target customers are teenagers and adults.
4. Product Promotion: SAVEPTRA face washs brand image is all about feeling clean, fresh
and therefore beautiful. Our current brand tagline is Clean and beautiful on the go! which
reinforces their idea of instant cleanliness leading to beauty and confidence and a perfect skin
care for those having a busy life schedule. We have advertised on press media as shown below:


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Moreover very soon the advertisement will published in most of the popular TV channel as we
have already made a deal with top class advertising farm.
CONCLUSION
Cleansers have evolved significantly from just serving as cleaning agents for removal of sebum,
dirt, dead cells, and microorganisms from skin mainly because of the challenge of meeting the
ever changing consumer expectations. With the advent of advanced technologies, newer
cleansers are now being manufactured which are mild, provide moisturizing benefits and can be
easily washed off. However many face wash products contain ingredients that are carcinogenic
and have numerous side-effects. In SAVEPTRA face wash many such ingredients are absent like
synthetic fragrances or perfume and benzoyl peroxide (for acne treatment) (Green Beaver Cie.,
2010). Our product is absolutely herbal and contains ingredients which pose no side-effects.
SAVEPTRA face wash leaves behind a moisturized, absolutely clean and glowing skin.













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REFERENCE
Abbas S, Goldberg JW, Massaro M. (2004) Personal cleanser technology and clinical
performance. Dermatol Ther. 17:3542.
Green Beaver Cie. (2010) Ingredients to Avoid. Available from:
http://www.greenbeaver.com/ingredients/ [Accessed 15th November 2013]
Jossielyn Lucero (2010) Benefits of Using Facial Cleansers and Not Using Soap for Skin Care.
Available from: http://www.articlesfactory.com/articles/health/benefits-of-using-facial-cleansers-
and-not-using-soap-for-skin-care.html [Accessed 15th November 2013]
Juliet Cohen (2007) Beauty Facial Cleansers. Health Articles. Available from:
http://www.articlesfactory.com/articles/health/beauty-facial-cleansers.html[Accessed 15th
November 2013]
Sabrina James (2009) From Soap To Facial Cleansers - An Evolution Health Articles.
Available from: http://www.articlesfactory.com/articles/health/from-soap-to-facial-cleansers-an-
evolution.html [Accessed 15th November 2013]