Chromebook: Google seriousness sell netbooks

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Cloud computing is the Chromebook's signature feature but !oogle's "seriousness" the result is
consumers and partners in the "read# to stand."
!oogle's strateg# in the territor# Chromebook has a lo$er degree of concern "the bench pla#ers."
Ho$e%er earlier this month He$lett&Packard and 'eno%o ha%e launched Chromebook so this
$as born more than t$o #ears of unpopular products usher in the "second spring" (uite a
comeback.
Chromebook is e(uipped $ith !oogle Chrome O) operating s#stem laptops collecti%el#. When
!oogle released in October *+,+ protot#pe Cr&-. alread# pointed out that the core Chromebook
is "cloud computing." /t hopes to complete all $ork $ithin the user Chrome bro$ser and the data
stored on a remote ser%er or "cloud." This also means that the user must access the /nternet in
order to use the full functionalit# $ill be difficult once offline.
Ad%anced design concepts plus !oogle strong brand appeal so Chromebook $on $ide attention
and e0pectations. Ho$e%er ma1or technolog# site e%aluation report noted Chromebook $eak
performance functionalit# scarce not suitable for the a%erage user. /n fact this notebook sales
$ith !oogle "origin" is not ideal onl# achie%ed some success in the American school s#stem.
Cloud computing is the Chromebook's signature feature but !oogle's "seriousness" the result is
consumers and partners in the "read# to stand." Chromebook is al$a#s difficult to pick up not
onl# due to ob1ecti%e factors configurations features and price but also trapped in the single&
function electronic products continue to sink technolog# trend.
Class concept second&rate configuration three flo$ rates
/n *+,+ the /nternet is still %er# popular $hile the iPad has not s$ept the PC industr# trend
supremel# re%ealed. /n this industr# background !oogle released the "bro$ser is the operating
s#stem" the Chromebook not onl# %ie$ the page in a bro$ser but also to complete the $rite
documents $atch %ideos edit pictures and other more comple0 tasks.
!oogle Chromebook is built not onl# in the home of a %ariet# of Web %ersion of applications such
as !mail !oogle 2ocs etc. also launched a special Chrome Web )tore to facilitate users to
do$nload soft$are. This put all the $ork to deal $ith the cloud and recei%e data locall# onl#
upload the idea is %er# ad%anced.
Ho$e%er Chromebook steps to$ards a hurr# too. This product is the most serious criticisms is
that once could not access the /nternet it is reduced to a pile of hundred no one plastic. And
neither the 3.). or other markets most people are unable to do so an#$here on the net$ork can
ha%e. Worse Chromebook no cable interface can connect Wi4i or 5! net$orks. This fla$ allo$s
consumers prohibiti%e.
Pre%ious generations Chromebook /ntel Atom or Celeron processor then add the third generation
of the A6M chip. This CP3 performance in the long run it back$ard. On the other hand
Chromebook is not e(uipped $ith a mechanical hard dri%e onl# ,7!8 of ))2. Although
impro%ed boot speed but the storage space is too cramped.
/n addition high prices make !oogle "lo#al" in the face of Chromebook think t$ice. As the oldest
partners )amsung Chromebook price $as as high as 59+ to -9+ 3.). dollars a similar product
Acer also 5++&-++ 3.). dollars. And at such price to bu# a netbook functionalit# similar products
so that consumers generall# feel "%ulnerable."
PC makers "prudish"
3nder this background 'eno%o and HP launch Chromebook in earl# *+,5 its purpose is $orth
pondering.
4rom the hard$are parameters of %ie$ there is no inno%ation at the 'eno%o Thinkpad :,5,e and
HP Chromebook Pa%ilion; lo$&po$er Celeron processor *!8 2265 6AM ,7!8 ))2 solid
state hard dri%e plus -&7 hours of batter# life Apple's Mac8ook is not Air and 3ltrabook ri%als
but $ith (uite a fe$ #ears ago the /nternet likeness.
)o the $orld's top t$o PC makers $h# not choose a better time to introduce the prospect of
Chromebook it< An interesting e0planation; PC soft$are o%erlord Microsoft's recent series of
mo%es a PC hard$are manufacturers collecti%el# "peaceful protest" an important moti%ation.
The second half of *+,* after the release of Microsoft Windo$s . operating s#stem launched its
o$n brand tablet )urface di%ided into t$o %ersions; focus on tablet )urface 6T as $ell as
focusing on the notebook )urface Pro. Anal#sts pointed out )urface Pro near the super pole on the
location design performance and price is actuall# a coat draped Tablet PC notebook. This
product $ill be a%ailable in the 3.). on 4ebruar# = PC makers are seen as a direct threat to the
future of hope 3ltrabook. This allo$s the original as Microsoft is a close all# of the ma1or PC
makers feel chill.
4or PC manufacturers put all #our eggs in one basket there is a risk that the# hope to pass a
gesture to Microsoft Chromebook; >o matter ho$ much intimac# $e are not #our foundr#
interest must be respected. !artner %ice president of market research firm ? Carolina Milanesi
@Carolina MilanesiA pointed out; "the ma1or manufacturers are looking for opportunities to attempt
to maintain gro$th in the case of the PC market as a $hole landslide."
PC makers suddenl# high transferred 8ureau Chromebook in fact is the retreat of the "prudish"
emperor to abdicate Microsoft aims to remind this began to get in%ol%ed in the field of soft$are
giant hard$are do not grab someone else's cake. Ho$e%er Chromebook market positioning %ague
confusing product strateg# is the root cause of it is difficult to be successful.
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