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Redesign

Plan

Product Name:

Target Group:

Western Family Spring Water Mothers ages 23-40

Brief History:

According to the Broulim’s website, “Broulim's has devel- oped a reputation for combining world-class service with the very best products, stores and quality.” Over the past90 years or so, when Broulim’s first opened business in Rigby, Idaho, the store has continued to grow and has met the expectation that so many people desire. One of the most beneficial products that Broulims has within its store is the Western Family products-which run at a lower price, but still provide the quality the consum- ers need. This is a great way to ensure customer loyalty because they have a cheaper, but great product to start off buying, and once more income begins to flow within the family, so too will Broulis grow as they begin purchasing those name brand products.

Big Idea:

The Big Idea for this product is “Easy Water.” As of right now the water bottle which Western Family uses is a very generic water bottle with a difficult cap to open and no shape to allow the comfortable fit within someone’s hand. People want water that is fashionable looking, but also a water bottle that makes drinking the water within it easy and quickly. The water bottles indus- tries have gone extremely visual with their products. It ranges from the design that’s printed upon their wrap- per, to the design and shape of the actual bottle and the cap. Broulims needs to jump on board with this if it is to increase the Western Family water bottles sales. Moms want a product that they can give to their child that will be easy to access. If we provide a sports cap for the children’s benefit, the mothers will buy it because it is a product that runs at a lower price and gives not only them, but their children the experience everyone should deserve while using a water bottle. This will be a successful rebranding of Western Family’s water bottle sales. Through our Big Idea “Easy Water” we will redesign the look and feel of the water bottle so it is more appealing to those mothers and to others out there.

Style

Guide

Colors:

Style Guide Colors: Golden Brown CMKY: 20 67 100 8 RGB: 189 104 40 Pantone: 153

Golden Brown CMKY: 20 67 100 8 RGB: 189 104 40 Pantone: 153 C Hex: BD6828

Style Guide Colors: Golden Brown CMKY: 20 67 100 8 RGB: 189 104 40 Pantone: 153

Skin Cream CMKY: 1 8 14 0 RGB: 251 233 215 Pantone: 7506 C Hex: FBE9D7

Fonts: Marketing

Gujarati Sangam MN

Gujarati Sangam MN

Gujarati Sangam MN should be used as the body copy at 13pt font. When creating emphasis, use Gujarati Sangam MN Bold (Gujarati Sangam MN).

Style Guide Colors: Golden Brown CMKY: 20 67 100 8 RGB: 189 104 40 Pantone: 153

Soulless Black CMKY: 75 68 67 90 RGB: 0 0 0 Pantone: 426 C Hex: 000000

Style Guide Colors: Golden Brown CMKY: 20 67 100 8 RGB: 189 104 40 Pantone: 153

Purest White CMKY: 0 0 0 0 RGB: 255 255 255 Pantone: 7541 C Hex: FFFFFF

Fonts: Packaging

Edmunds

Gujarati Sangam MN

Logos and taglines on packing should use Edmunds with font size of 40 (heading) and use Gujarati Sangam MN with a font size of 30 (taglines).

Style

Guide

Original Logo:

Style Guide
Style
Guide

Updated Logo:

Style Guide Original Logo: Style Guide Updated Logo:

Outside:

Package

Design

Outside: Package Design