I N T R O D U C I N G

Leyparts Shoppe - The one

stop spare parts shop
New state-of-the-art
facility at Ennore, Chennai
A network that makes sure we
are never too far
Dhoni bats for
Ashok Leyland
A MaXposure Media Group Publication
Customer Journal August 2012
Message from The Managing Director
Ashok Leyland
Alok Saraogi
Samarth Airon
MaXposure Media Group India Pvt. Ltd.
Head Office: Unit No. F2B, Second Floor,
MIRA Corporate Suites, Plot No. 1&2, Ishwar Nagar,
Mathura Road, New Delhi - 110065
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Publisher & COO
Vikas Johari
CEO & Managing Director
Prakash Johari
CFO
Kuldip Singh
Information
info@maxposure.in
Milestones is the quarterly magazine of Ashok Leyland
(AL). Milestones magazine is printed and published by
Vikas Johari on behalf of MaXposure Media Group India
Pvt. Ltd. (MMGIPL) for Ashok Leyland and published at
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www.ashokleyland.com; www.utruck.in
Dear Friends,
It is indeed a pleasure to communicate with you once again through our latest issue
of Milestones.
2011-12 was a very busy year for us and I am happy to state that we ended the
nancial year on a high note we have set a new benchmark in highest overall sales
volume ever. It was another splendid year for our International Operations with new
peaks both in volumes and new markets entered. The several orders from Sri Lanka,
Bangladesh and Ghana in Q1 of this nancial year augur well for the year ahead. We
have been able to effectively carry that momentum into the rst quarter of 2012-13
and we couldnt have done any of it without your uninching support thank you to
each and every one of you.
In a move without precedent, we signed on Mahendra Singh Dhoni as our Brand
Ambassador to represent our company and to lead the charge as we foray into new
segments and markets. Of course he is the captain of the Indian cricket team but
more importantly he epitomises values that truly reect our own beliefs and his
coming on board will lend traction to many of our marketing initiatives.
You will be happy to note that we have done some excellent work in building our
network which now stands at 400+ service centres across the country. We now have
one service centre every 75 kms on every major highway so we are never more than
4 hours from you at any given point. We are really going the extra mile to deliver on
our TatkaAL promise!
With increased presence in airports in the form of our Tarmac coaches, easy
availability of our Leyparts at strategically located Leyparts Shoppes and new
nancial tie-ups to facilitate smooth nancing of vehicles, we are gearing up to
service you even better.
It is also my pleasure to welcome My Auto World, Antony Commercial Vehicles, Anil
Motors, Bachhav Motors, Jagdish Motors, Kunal Automotives, Pagariya Auto, Visha
Auto and Vinayaka Motors into our family as a new channel partner.
It is going to be a challenging yet exciting future and together we will face it boldly
and successfully.
Vinod K. Dasari
Managing Director
C
O
N
T
E
N
T
S
ENDEAVOURS
Tap in to the network
How our network
has developed over the years
INNOVATE
All Systems Go
Our tarmac business is taking wings
INSPIRE
Crafting the Driver of the Future
For us, the welfare of the driver is as important
as innovations and new vehicle concepts
FUEL DUEL
Crowning the Super Driver
Drivers compete with each other to win the crown of the
mileage king in a one-of-its kind challenge
FRIENDS OF LEYLAND
Our partners - our strength
Meet Motilal Goel - an esteemed member of the Leyland family
INSIDER
Updates from the world of Ashok Leyland
From financial results to tie-ups, all the news and
happenings in our world
EVENTS & MORE
Reaching out
From innovative driver meets to mega melas,
we regularly reach out to our customers
AUTHENTIC
Leyparts Shoppe brings genuine relief
With the launch of the Leyparts Shoppe,
procuring parts gets easier
03
LEAD STORY
Dhoni bats for
Leyland
Mahendra Singh
Dhoni - our first ever
brand ambassador
10
06
15
20
22
24
28
30
AUGUST 2012
JAMMU
AND
KASHMIR
HIMACHAL
PRADESH
PUNJAB
HARYANA
DELHI
UTTARAKHAND
UTTAR
PRADESH
RAJASTHAN
GUJARAT
MADHYA
PRADESH
MAHARASHTRA
ANDHRA
PRADESH
GOA
KARNATAKA
TAMIL
NADU
KERALA
BIHAR
JHARKHAND
CHHATTISGARH
ORISSA
WEST
BENGAL
TRIPURA
MIZORAM
MANIPUR
NAGALAND ASSAM
ARUNACHAL
PRADESH
SIKKIM
Dealer Network
Authorised Service Center
VEHICLE SALES & SERVICE
Tap in to the network
Our manufacturing facilities might be the heart
of our business, but the soul is definitely our
ever-growing dealer network. A look at how the
network has developed over the years
text Ashish Sharma
www.ashokleyland.com
Endeavours
Bachhav Motors, Jalgaon, Maharashtra a 3S facility on AH46 (left); Inauguration of Anthony Motors (right)
up. Over the past two years we have added
over 100 touch-points to our network - an
average of one new outlet every week quite
unprecedented by industry standards. In fact
50% of our network is less than 5 years old,
a testimony to our growing strength as we
keep adding to the spread of our network.
Our aim is simple ensure that our
customers and their goods have a safe &
unhindered journey, no matter where they
are in India and that they receive required
assistance within the least possible distance
and in the quickest possible time. This is
possible only when we have a strong and
robust network across the country.
Vinod K. Dasari, Managing Director, Ashok
Leyland underscores the importance of
customer satisfaction when he says, A
sale is the beginning of a relationship and
not a means in itself. Every sale is a mark
of customers putting their faith in Ashok
Leyland and it is imperative that we live
up to that trust. One important aspect of
which is to have a strong and robust service
and spares network. If our customers ever
The landscape of our country
is marked by long winding roads as they
merge from modern highways and flyovers
to narrow, unpaved suburban roads. Our
vehicles traverse this vast expanse through
tough conditions, bad weather, long hours
and traffic jams, all so they can reach
goods to their destinations on-time, every-
time. Our understanding of this vast
network has driven us to make sure this
journey stays uninterrupted.
The abiding principle of our Network
Planning team is To be there when and
where our customer needs us. It is this
vision that keeps us all motivated as we go
about our task of dotting the map of India
with increased customer touch points
after all keeping vehicles on-road is vital to
the profitability of our customers.
418 and still counting: Indias road network
is over 43.2 lakh kms, the third largest in the
world, of which national and state highways
together measure close to 2 lakh kms.
To cover this vast expanse, our sales and
services network has seen a drastic ramp-
4 | August 2012
Endeavours
face a problem, it is our responsibility to
resolve it in the shortest possible time.
Thats why we have a service centre every
75 kms on every major highway in the
country and are never further than 4 hours
at any given time, he elaborates.
With our understanding of customer
requirements, we have ensured that
customers across the country have service
support whenever and wherever they need
it. We are spreading our reach across India,
adding more touch points in northern and
western parts of the country. Similarly, we
are also focused on developing network
strength along the Golden Quadrilateral
and NS and EW (North-South-East-West)
corridor frequented by our customers. This
is another example of our commitment
towards reaching out to customers and
supporting them whenever required.
We are engaged not just with ensuring a
widespread reach but also with the quality
of service. At Ashok Leyland we conduct
Customer Satisfaction Index studies (CSI)
across the country to collect feedback
from end customers on their satisfaction
level with our channel partners, based on
which there are on-going improvement
measures. Additionally, we also measure the
performance of every outlet with an overall
objective of continuous improvement and
better customer experience.
Channel Improve venture is an initiative
to facilitate increased cross-business
participation where our channel partners
are given opportunities and encouraged to
take part in Cross Functional Team (CFT)
projects. These projects allow different
departments to learn more about each
other and these have immense scope for
cross-lateral learning and team-building.
The best teams, based on results of the
CFT, are suitably rewarded to acknowledge
their efforts and increase motivation levels.
The thought behind introducing these
initiatives is to constantly improve our
services with hands-on participation from
our dealers, customers and other partners
to deliver a World Class Experience to all
our customers. n
We have
established
contact points
at every 75
kms on every
major highway
across India
WELCOME
Aditya Agency, Nanded
AKC Alliance, Bareilly
Anil Motors, Jabalpur
Antony Motors, Bhiwandi
Antony Motors, Taloja
Automotive Private Limited,
Guntur
Bachhav Motors, Jalgaon
Bachhav Motors, Nasik
Goel Cargo Pvt. Ltd., Rewa
Himgiri Automobiles,
Moradabad
Jagdish Auto, Koderma
Kunal Automotives,
Chhindwara
Mohan Tractors, Rewari
My Auto World, Pune
Pagariya Auto, Aurangabad
Sagar Motors, Omerga
T.R. Enterprises, Amb
TVS- Madurai
TVS- Salem
Vinayaka Motors, Dehradun
Visha Auto, Akola
Visit our dealer locator on
www.ashokleyland.com to get
complete details of our network.
www.ashokleyland.com
All systems go
With presence in over 23 airports across the country and with the 100th coach well
within sight, our tarmac coach business is literally taking wings.
text Akshat Upadhyay
Innovate
6 | August 2012
If you have boarded a flight
from any of the top 10 airports in
India over the past two years, theres a
strong possibility you travelled from the
boarding gate to the aircraft in an Ashok
Leyland bus. Especially designed for
airport operations, the business of tarmac
coaches is highly competitive with many
players offering sophisticated designs and
specialised capabilities.
Tarmac coaches are a key focus area in the
highly competitive aviation business, directly
linked as they are with passenger comfort.
Till about 5 years ago (as early as 2008)
airport buses were nothing but standard
buses modified for airport operations by
rearranging seats to create more room
for standing and for luggage. Neither
comfortable nor good-looking, these buses
were no different than travelling by ordinary
buses. With increased overseas travel,
Indians are getting exposed to international
standards and there was a strong need
for airlines in India to improve quality of
infrastructure and offer comfort through the
entire journeyfrom the boarding gate to the
point of departure.
Domestic airlines began looking for
partners who could provide safe,
comfortable and affordable coaches
built to international standards and we
were quick to spot the opportunity. Our
first break came with the Bird Group of
Companies that operated and managed
the Globe Ground India brand of airport
services at the Bangalore airport. They
were looking for quality buses for their
international passengers and despite having
an operational fleet of imported buses, they
were open to the idea of introducing India-
made buses to their fleet. But they were
very particular about what they wanted and
were looking for partners who would not
compromise on safety and quality.
We provided them with six Avion coaches
front engine, front wheel driven, ultra-low
floor buses with auto transmission designed
exclusively for tarmac operations. With more
room for standing, passengers could step-in
to the saloon instead of having to climb two
or more steps, and could simply wheel their
luggage comfortably in to the coach.
Buoyed by the success of this maiden order
and sensing a bigger opportunity, Jayakumar
Subramaniam (Assistant General Manager,
Bus Division) and his team approached
other airlines and ground handling
companies to further explore the market.
They tasted success with Indigo Airlines,
who were looking for a fleet of tarmac buses
www.ashokleyland.com
With 94 buses on duty in 23
airports across the country, we are
market leaders in this segment by
a wide margin
that were good-looking, well-designed,
reasonably priced, easy-to-maintain and
passenger-friendly. Our rear engine semi-
low floor (RESLF) platform that had just
been introduced in Jaipur was the ideal
choice as it could be easily adapted for
tarmac operations.
The first move
The team from Indigo Airlines worked
alongside our marketing team, providing key
inputs on interiors, amenities and fixtures.
Internal and external fitments, including the
floor, seat and stanchions were customised
to reflect the airlines colour scheme. There
was however, a tight delivery schedule,
a customer with high standards and the
additional pressure of a new business.
The strategic sourcing team for Fully-Built
(FBU) vehicles, led by P Parthasarathy,
got into the act and the first two buses
were assigned to a reputed external body-
builder. Things went a bit off-track when
we discovered that the first prototype
vehicles, though competent, did not meet
our exacting standards. While we were
determined to deliver buses that met
our own standards, the challenge was
that existing body-builders did not seem
equipped to build on a new platform and
produce a top-class vehicle.
As we were looking for an alternate body-
building solution, attention shifted to our
own Alwar manufacturing plant. Designers
at the plant were doing a very good job of
building FBU buses for state transport.
The plant was confident they could do a
far superior job of developing and building
bodies for our new tarmac coaches and
Indigo Airlines agreed to commission the
work with the team. A K Chopra, Plant
Head Alwar, and his team ensured that
they exceeded every expectation and within
three weeks we had two prototypes that
passed with flying colours. Indigo Airlines
went on to place an order for 18 tarmac
coaches over the next one year the tarmac
RESLF had arrived.
Spiced up
At about the same time, Spicejet was also
looking for buses for a quicker roll-out with a
proven platform. After a pitch by the Ashok
Leyland team, Spicejet decided to go with
buses built on the FESLF (Front Engine
Semi-Low floor) platform. The FESLF
platform had proven itself in many cities, was
easier to build-on and could be ready much
faster. Interiors and exteriors were done in
the airlines signature colour palette. We were
of course happy to fulfil the airlines request
for display boards, seats etc. The first four
vehicles were built by a body-builder as per
customer requirements. Our sales team in
Delhi was also playing an active role liaising
with senior executives from the airline based
out of Delhi. As Arindam Das from our
regional office in Delhi said: It is probably
the first time that so much customisation has
gone in to our vehicles and thats what really
delighted the customers. They said no one
else was as responsive as Ashok Leyland.
Spreading wings
All dedicated tarmac coaches in India till
this point were of European make and very
expensive with additional complications
of spares and maintenance and Indian
manufacturers were simply providing
regular buses with modified seating. But
getting in and out of a regular three-step
entry (technically called an E+3 ) is slow
and uncomfortable, especially with baggage
and children.
Ashok Leyland buses, on the other
hand, with the comfort of rear-engine
configurations, air suspension, wider doors,
one-step entry and air conditioning, were
top-of-the-line, best-in-class buses with
the assurance of service and spares on-call
from a company that was running millions
of buses all over the country. In a high-
pressure environment like an airport there
Innovate
8 | August 2012
Ashok Leyland tarmac coach ready for service
theyre scratch-proof and satisfy the needs
of demanding customers and ensure that the
passenger are happy and comfortable.
Moving ahead
With the aviation industry maturing, the
number of airports slated for modernisation
and expansion is also increasing. Not just
foreign, even domestic airlines and ground
handlers from India will demand the
highest standards in products and services.
With 94 buses on duty across 23 domestic
airports, we are market leaders in this
segment by a wide margin and committed
to introduce new technologies, features
and design innovations to achieve better
availability and servicing standards. n
CUSTOMER-SPEAK
Indigo and Spicejet have expanded their fleet
of Ashok Leyland buses. C.R.Lakshman who
has been with the bus vertical for over 4 years
said, We ensure our customers do not face
any difficulties. From customising the vehicle,
facilitating customer inspections, ensuring
logistics, arranging for vehicle registration
and all other formalities right upto delivering
the coach at the airport we take full
responsibility and ensure complete and
comprehensive service. With standardised
processes for loading the bus, securing and
wrapping the bus and reversing the process at
destination, the Ashok Leyland team ensures
that coaches get delivered at destination
in mint condition. In fact, all newly-built
coaches are transported on flat-bed trucks so
is no room for error, delay or malfunctions.
With the additional advantage of providing
driver and maintenance training, we
provided a complete and a comprehensive
offering which evoked keen interest from
various potential customers. The team now
aggressively reached-out to all major airlines
and ground handlers and received a very
positive response.
There has been no looking back since then.
Today Aarya Transport runs a fleet of our
buses with tarmac configuration for shuttling
passengers between airport terminals and
key pick-up points. Bhadra Aviation runs
our ULF (Ultra - Low Floor) coaches for
international airlines at key airports. Both
We are very happy with
the product, openness for
incorporating new ideas and
timely delivery commitment from
Ashok Leyland team.
Our decision to partner with
Ashok Leyland was guided
by their engineering know-
how, understanding of aviation
business requirements, state-of-
art manufacturing facilities and
capability to provide end-to-end
solutions quickly.
With Ashok Leyland we were
assured of quality product,
brand name, quick response and
cordial marketing strategies.
Their after-sales service is very
efficient and prompt.
Indo Thai airport management
services Pvt. Ltd.
www.ashokleyland.com
Winning
Partnerships
In a first-ever celebrity endorsement for us in over 60
years, weve roped in Mahendra Singh Dhoni as our
brand ambassador.
text Swetha Kannan
Lead Story
10 | August 2012
Three peoplea fleet owner,
driver and a mechanicare seated at a
Dhaba on a dusty highway, arguing over
who gets the full glass of lassi because each
believes that he plays a more important role
in the transport business.
In walks a smart, handsome Mahendra
Singh Dhoni, our new brand ambassador, in
his company uniform and deftly distributes
the lassi equally amongst everyone
acknowledging how the transport business
is incomplete without all participants fleet
owners, drivers, mechanics and of course
the Original Equipment Manufacturer.
Our new film reflects our firm belief
in creating winning partnerships and
meaningful and lasting relationships.
We have always believed that we can
be successful only if our customers are
successful and our prime objective is
to help them be profitable through our
products and services. Incidentally, this is
the first time in our 60-year journey
that Ashok Leyland has roped in a
celebrity endorser.
The Launch
The high-decibel campaign began during
the IPL 2012 and we have aired over
15,000 ad spots across 70 channels in five
languagesHindi, Marathi, Kannada, Tamil
and Telugu. A high-impact campaign, it
features a clean shaven Captain Cool
with hair slicked down, sporting an Ashok
Leyland shirtsaluting the team that runs
the show behind the scenes.
The television campaign was supported
by a large scale rollout across the Ashok
Leyland network to communicate our focus
on creating winning partnerships for our
clients and customers.
The high visibility campaign was rolled out
across our corporate office, manufacturing
plants, regional and area offices, ALASCs
(Ashok Leyland Authorised Service
Centres) and dealer outlets. This was
supported by robust and quick turnaround
on ground events and activations across
200 locations throughout the country.
A changing mindset
Long considered to be a reticent player,
we have now turned the mute button off
and our new campaign is an expression of
our desire to be more public-facing and to
actively engage with our stake-holders. The
campaign celebrates the unsung heroes
of the transportation world many of who
spend months on the road, miles away
from home.
Dhoni fits in well with our ambition of
www.ashokleyland.com
being a serious national player, given his
pan-India appeal and personality. And
thanks to Chennai Super Kings, he is a
well-known face down South too, says
Vinod K. Dasari, our young and dynamic
Managing Director.
Mr. Vinod K. Dasari, who took over the
reins a year ago, is keen to give marketing
and branding a big thrust. While our
marketing activities were limited to
marketing collaterals earlier, we will now
aggressively engage with our community
through on ground activities and meet-and-
greet programmes with Dhoni.
We have been shy for too long. It is time
for us to break the shackles of silence
and be more market-facing as we look to
scale new markets and segments, says
Alok Saraogi, Head-Brand and Marketing
Communications, Ashok Leyland.
The way we have used Dhoni in the
campaign as a representative of the
corporate world will cut through clutter
and get into the mind space of our
audience. Dhoni stands for someone who
leads from the front he is the son of the
soil with an element of groundedness and
all this ties in well with our company,
he continues.
In line with the our MDs focus on
Quality, People and Brand, we have
made significant investments in our brand;
the results of which are being seen in
the short-term and will yield even higher
returns in the long run.
From being inward-looking, the needle has
shifted to an outward-looking perspective.
The latest ad is not a campaign to showcase
our trucks or buses, but it builds on the
good work we have done in the community.
For instance, for driver welfare in the form
of driver training schools which not only
teach safe driving but also life skills, says
Saraogi. If we keep our fraternity happy, it
reflects on our profitability too.
A few words from the experts
Viswanath of Vertebrand says the
communication strategy of co-creating
success is refreshingly different from many
We see the campaign
as a celebration of the
hard-working heroes
of transportation and
Dhoni promises to be
in the trenches with us
Lead Story
12 | August 2012
DID YOU KNOW?
He holds the record for the
highest score by a wicket-keeper
batsman (183, not out) against
Sri Lanka in Jaipur surpassing
the record by Adam Gilchrist.
He is not just an Arjuna Awardee
but also a recipient of the Rajiv
Gandhi Khel Ratna award.
The bat used by Dhoni in the
final match of World Cup 2012
that got the winning six was sold
at an auction in London for 72
lacs. The amount was used to
help under privileged children.
The Territorial Army conferred
the honorary rank of Lieutenant
Colonel to Dhoni on 1
November 2011. He is the
second Indian cricketer after
Kapil Dev to receive this honour.
www.ashokleyland.com
The Ashok Leyland building was a part of the massive advertising exercise for the campaign; A cut-out of MS Dhoni at a dealership
THE INAUGURATION
The advertisement campaign
with Dhoni was launched in
Chennai. The TVC and new
theme song were played for
dealers from across India. The
new brand tagline expresses
the brands customer-centric
philosophyAapki Jeet, Hamari
Jeet. With this powerful
statement, we seek to send
a message to our existing
and potential customers that
their success is what drives
us. The TVC is being aired
on general entertainment
channels (Sony, SAB), news
channels (ZEE News, CNN
IBN), movie channels (Star
Gold, UTV Movies) and music
channels (9XM, B4U Music).
In addition to Hindi, the TVC
is also available in Marathi,
Kannada, Tamil and Telugu
languages. The new Leyland
anthem and the TVC are also
being played extensively at
all their events and activities
across the country.
Segment-Wise Market Share Growth Awards For 11-12
MDV Passenger Automotive Manufacturers Pvt Ltd, Nagpur
Amco Automobiles Pvt. Ltd, J & K
4 X 2 Haulage Rajesh Motors (Mah.) Pvt. Ltd, Maharashtra
Gautam Automobiles Pvt Ltd, Haryana
Tippers Rajesh Motors (Agencies) Pvt. Ltd., Rajasthan
TVS& Sons Ltd., Madhya Pradesh
MAV Sagar Motors, Latur
TVS & Sons Ltd., Karnataka
Tractors TVS & Sons Ltd., Chennai
ICV Goods Automotive Manufacturers Pvt. Ltd, Nagpur
Automotive Manufacturers Pvt. Ltd, Andhra Pradesh
ICV Passenger Amco Automobiles Pvt. Ltd., J & K
Grover Motors Pvt. Ltd., Punjab
Spare Parts- Awards Rajesh Motor (Agencies) Pvt Ltd, Rajasthan
T V Sundaram Iyengar & Sons Ltd, Tamilnadu
Automotive Manufacturers Pvt Ltd, Andhra Pradesh
Automotive Manufacturers Pvt Ltd, Maharashtra
Balanced Score Card Awards
Debutants - Direct entry to BSC club TVS & Sons Limited, Karur
Debutants - Direct entry to BSC club Goel Cargo, Satna
Highest improvement in BSC TVS & Sons Limited, Krishnagiri
BSC - North region Best Grover Motors Pvt Ltd, Ludhiana
BSC - East region Best GNB Motors Ltd, Kharagpur
BSC - West region Best Nanavati Automobiles Pvt. Ltd, Kamrej
BSC - Central region Best Gulf Ashley Motor Ltd., Bilaspur
BSC - South region best & All India highest Automotive Manufacturers Pvt. Ltd, Kodad
BSC - South region best & All India highest TVS & Sons Limited, Villupuram
other commercial vehicle campaigns which
focus on product benefits.
Rohit Srivatsava, National Head of
Planning, Contract Advertising, which has
conceived the ad, says the primary target
audience are the hard-working people from
the world of transportation. The ad is a
celebration of their victory, and our brand
ambassador Dhoni promises to be in the
trenches with the real heroes.
For 60 years we have silently acted like the
backbone of the transport sector and now
Aapki Jeet. Hamari Jeet. is a clarion call
for a more customer focused organisation
system, one that calls for a shift in mindset
to get ready for a more competitive
landscape. n
Courtesy The Hindu Business Line, BrandLine
Lead Story
14 | August 2012
Crafting the
Driver of the Future
For us, caring for the driver doesnt end at engineering
machines with better equipped cabsit begins there.
text Bilal Zaidi
It is said that if trucks stop making
deliveries to Delhi, it would run out of food
and raw materials in three days. Whether
it is exaggerated or not, it shows just how
much modern life depends on the trucking
industry. People might not think about
it, but almost everything they will use on
www.ashokleyland.com
Inspire
We are developing a cab that
is based on the feedback and
recommendations of more
than 300 drivers
any given day was at one point or another
on a truck. Even then we cant help and
wonder if the man who spends his life on
the road often for weeks on end, trapped
inside a truck with nothing but a cleaner for
company, who lives away from his family,
missing birthdays just so delivery schedules
are met has got his due.
Thats why we have made a very
conscious attempt to focus as much on
the driver as on new vehicle concepts,
emission norms, customer profitability
and containerisation. That was the
thinking when we set up Indias first
Driver Training Institute at Namakkal.
Our mandate was clear to break the
distorted and inaccurate perception about
the commercial vehicle driver and churn
out a driver on whose shoulders the
progress of the industry and the nation
could safely rest on. Our second Driver
Training Institute is running full steam
at Burari, three more are set to go live
across India in the next couple of months
and yet another is scheduled to go live in
2013. These institutes have already trained
5,00,000 drivers on courses built with all
conceivable configurations and facilities.
But the curriculum doesnt just end at
training; drivers are also trained in safe
driving techniques, physical fitness, yoga,
managing finances, clean living habits and
a lot more to make sure the drivers of the
future becomes a vital pillar of his society.
The driver of the future
The question was how do we produce a
driver of distinction, get him a license and
position him at a higher level than those
that are available in the market so, we can
charge the customer a premium? You might
get a Tom, Dick and Harry for Rs 5,000,
but an Ashok Leyland certified driver
will cost you Rs 10,000. And customers
are willing to pay, because they know he
is driving a vehicle that costs Rs 20 lakh,
hauling expensive goods but even more
importantly, the entire business depends
on him, Mr Vinod K. Dasari, MD, Ashok
Leyland said in a recent interview to
Autocar Professional magazine. According
to him, fuel efficiency, uptime and
adherence to delivery schedules all depend
on how well the driver drives and this is
where there is a vacuum in the industry for
such skilled drivers.
I have sounded out some customers and
all said theyd be very happy if we could
give them our trucks with drivers. I dont
want to set it up as a profit centre but
what if we created a pool of 1,000 certified
drivers? You as a customer will have the
right to hire from this pool, but I will also
Inspire
16 | August 2012
keep 800 of these drivers with me. You
want your vehicle to go from Chennai to
Delhi and back? You give me a contract
and pay a fixed price per kilometre. On the
way, how many drivers I use is my business;
I will guarantee that your vehicle gets from
here to there, Mr Dasari wonders. You
think of Chennai to Delhi as one leg, but
I could see it as eight legs. I will have your
trucks going from Chennai to Delhi and
another set of trucks returning to Delhi to
Chennai. And I will have one driver do the
leg from Chennai to Hyderabad, where he
hands over to another driver and comes
back so that he can be at home in four
days with his family.
Beyond training
Going beyond just training, we successfully
run the All The Best scheme along with
our dealers in Tamil Nadu and Kerala
to identify deserving children of drivers
and award them scholarships to continue
their studies, which might have otherwise
been aborted. We recognise that access to
healthcare is an area of concern, which is
why drivers can avail free-medical check-
ups and medicines at Arogya our health
centre in Hosur. Driver Muquablas
are regularly conducted to boost driver
morale, give them a chance to perform and
be rewarded.
Our long term perspective is to strive to
make commercial vehicle drivers acceptable
to society, give their job the mark of
respectability so that more people are
attracted to join. Today, unfortunately, not
only are there very few new recruits but
existing drivers are proving to be deterrents
to those even considering taking up this
profession. It is our endeavour to evolve a
system whereby new recruits are inducted,
paid better, given uniforms, follow better
work schedules, are not away from their
homes for too long and thereby create a
new generation of truck drivers, Mr Dasari
sums up.
What does it mean for the customer?
Complete peace of mind. Sure, it would
cost you a little more, but youd soon
discover that the efficiency, safety and on-
time delivery will more than make up for it.
More importantly, this is a viable solution
to battle the acute driver crunch that our
industry is facing today. At Ashok Leyland,
we call it the perfect win-win. n
Drivers being instructed in safe driving at the Namakkal Institute; Sr Trainer S Sundara Rajan explaining the
operations of an inter-axle differential lock
DID YOU KNOW?
Other than Namakkal - Indias
first Driver Training Institute,
we also operate an institute at
Burari and will be launching
three more this year.
We have already trained
5,00,000 drivers on tracks
built with all conceivable
configurations and facilities.
Drivers are also trained
in physical fitness, yoga,
managing finances, clean living
habits and a lot more.
www.ashokleyland.com
Ennore gets a state-of-
the-art assembly line
To meet the growing demands from the commercial
vehicle segment, we have added a highly advanced
assembly line at our Ennore manufacturing facility.
text Sunny Sharma
The Hub
18 | August 2012
On a sunny Chennai day,
a crowd of people comprising a mix
of suits and uniforms gathered in the
manufacturing facility at Ennore to witness
history being re-written. Fifty-seven years
after the first chassis rolled out from the
plant at Ennore, our Chairman Dheeraj
G. Hinduja, Executive Vice-Chairman
R. Seshasayee and Managing Director
Vinod K. Dasari, inaugurated a new state-
of-the-art assembly line at our Ennore
unit, to meet the growing demand of the
commercial vehicle industry.
This line is a culmination of two years of
planning and is a unique step where the
organisation, factory associates and the
union collaborated to ensure the new line
went live nine months ahead of schedule.
Every process and facility was designed
and implemented with the involvement
of associates and management and
suggestions were implemented on a real
time basis. Even the faade of the new line
was selected by the factory force from a few
short-listed designs.
Every process that takes place in the
new assembly line has been designed to
improve productivity and ensure uniform
quality build of every chassis
Quality, efficiency of movement and
convenience of the workforce were
paramount in the design and layout of the
conveyor line.
All processes have been designed to
improve productivity and to ensure a
uniform quality of build of every chassis.
An underground pit facilitates underbody
inspection of each chassis before it is off-
tracked for a road test. Manipulators for
material handling ensure that components
remain scratch-free during handling. Several
quality gates ensure all quality requirements
are met at the point of fitment itself. This
will ensure that customers receive scratch-
free and superior quality vehicles. Material
handling and line-side material supply
were re-designed to match world-class
manufacturing levels where the line-side
holds a lean inventory of components (to be
fitted). A single vehicle kit of components
is supplied at each stage which helps reduce
line-side clutter as well as serves as a poke-
yoke for incorrect fitment.
All these processes will improve
productivity and quality of products built
on this chassis line and also ensure that
every vehicle is driven directly to road
test. This smart assembly line is a true
bench mark in the manufacturing of heavy
commercial vehicles. This new world-
class manufacturing facility will roll out
all variants of products from goods to
passenger, from cowl to fully built cabs, low
floor passenger vehicles and vehicles with
air-suspension. n
Dheeraj G. Hinduja, Chairman Ashok Leyland drives the first vehicle off the new assembly line
www.ashokleyland.com
Main nikla, gaddi le ke,
raste pe, saadak pe, ek modh aaya so goes
a popular Hindi movie song. It is a well-
known fact that a driver is the backbone
of the transport industry, and therefore,
in a way, also of the countrys economy.
Acknowledging their contribution, we
have instituted the Super Driver Challenge
(SDC) a national level, skill-based
competition for truck drivers.
Vinod K. Dasari, Managing Director, Ashok
Leyland talks about the idea behind the
event, Through this challenge, we want
drivers to display their efficient on-road
skills and motivate other drivers to improve
their driving prowess. It is a fantastic
platform to find good drivers and reward
them suitably for their performance.
All our products use the latest technology
to ensure they are world-class in terms
of profitability, operating economics and
turnaround time.
To demonstrate and prove the superiority
of our products, we challenged drivers to
drive our 3116il and the driver who got
the maximum mileage from this vehicle
Ashok Leyland challenges truck drivers to showcase
their skills in a one-of-a-kind driving challenge
text Mohit Sharma
Crowning the
Super Driver
would be crowned the Super Driver
of the Region.
The first challenge was held in
Andhra Pradesh and met with a
phenomenal response.
The event was conducted in 40 locations
across the state and was attended by over
900 drivers. The driver who clocked the
best mileage from each location entered
the grand finale. But in every contest there
is only one winner and J. Sathaiah who
clocked an overall average of 4.95 kmpl
was crowned the Super Driver of Andhra
Pradesh. J. Shiva Prasad Rao who came
second clocked 4.94 kmpl, while Anumolu
Hari Babu, who clocked 4.93 kmpl secured
the third place. The maximum mileage
achieved at the hub level was 5.57 kmpl.
I am very happy about this win. In my
Ashok Leyland truck, I get a very good
mileage. Its all about driving the right
way, says the winner, J. Sathaiah.
The award ceremony was indeed a grand
event with Vinod K. Dasari, Managing
Director of Ashok Leyland, felicitating
winners and giving out medals, driver
kits and cash prizes to each of the 40
winners from regional hub. The top three
winners of the grand finale from Andhra
Pradesh were awarded cash prizes of
`1,00,000; `51,000 and `21,000 as well
as high-end motorcycles.
At the Super Driver Challenge in
Rajasthan, drivers from 21 hubs
competed for the top honours and
drove along. Mr. Ghewar Ram won the
challenge with a mileage of 4.62 kmpl.
I love driving Leyland vehicles as they
have a lot of style, said Ram after his
win. The first runner-up, Satpal Singh,
who got a mileage of 4.35 kmpl said,
Both my vehicles are Leyland and I
feel they are the best manufacturers of
commercial vehicles.
Not only did these events create a lot of
Fuel Duel
20 | August 2012
The Super Driver
Challenge aims
to find the best
driver from every
state in India
The prize distribution ceremony at the different venues of Super Driver Challenge in Andhra Pradesh and Rajasthan
excitement and generate goodwill, they also
helped make a meaningful difference in the
lives of our driver friends. The title of Super
Driver recognises their core skill and is a
source of great pride for them. The prize
money and the motorcycles also help create
a better future for them and their families.
These events once again underlined
the superiority of our vehicles and
demonstrated the unmatched value of
our 3116il.
The response to the Super Driver
Challenge has been so encouraging that we
will translate this in to a national program
with challenges being conducted across
various states to allow the best drivers in
the country to be evaluated, ranked and
rewarded appropriately. n
www.ashokleyland.com
Network strength has been a
key area of focus for us and we have been
expanding our reach and signing-up new
partners in every region of the country.
Finding the right partner who shares our
vision of providing superior service to
customers at every point is of paramount
importance to us. Since the beginning of
this year we have been growing at a clip
pace and have added 32 channel partners
a growth of over 50% and have added 100
more touch-points.
Meet Mr. Motilal Goel, one of our new
dealers in Madhya Pradesh with outlets in
Satna and Rewa districts. A veteran with
over two decades of experience, he handles
the business with his son Mr. Sunny
Our partners
Our strength
It is a matter of great pride to have esteemed members
like Motilal Goel as part of our ever-growing family
text Mohit Sharma
Goel while Mrs. Rajbala Goel is a key
stakeholder in various businesses operated
by the family.
Mr. Goel, left his hometown in Haryana
in 1980 with the dream of starting his
own business. His dream took him to
Satna where he started his business
trading coal and minerals under the
banner of Goel Coal Co. and Kalyani
Minerals Pvt. Ltd. In 1986 he ventured
into the transportation business with
Goel Roadways and Goel Transport.
Over the past 10 years he has created
a strong foothold in the transport
industry and today is a top transporter
in the Vindhya region with a fleet of
over 200 trucks.
Friends of Leyland
22 | August 2012
In 2000, Mr. Goel acquired the dealership of
Indian Oil Corporation (IOC). The fuel station
went on to achieve the highest petrol and diesel
sale in Rewa and recently earned him an A
category dealer certificate. His fuel dealership
has also been recently awarded a Gold medal
for the highest sales in the Jabalpur region.
In 2003, Mr. Goel decided to diversify
his business and became a distributor
for Mahindra & Mahindra tractors under
the banner of Supreme Tractors Pvt. Ltd.
which has also received various awards for
record-breaking performances. Today, the
Goel group, under the able leadership of
Mr. Motilal Goel, is a renowned business
house in the region with a turnover of over
`100 crores. n
Growth Graph
Name of Concern Year of
Establishment
Key Business Key Personnel
Goel Coal Co. 1982 Coal Trading Motilal Goel
Goel Roadways 1985 Transportation & Truck Plying Motilal Goel
Lord Dwarkadhish Estate Pvt. Ltd 1992 Real Estate Motilal Goel
Goel Transport Co. 1996 Transportation Motilal Goel
Shubham Dharamkanta 1996 Weighing Bridge Smt. Rajbala Goel
Supreme Cement Pvt. Ltd. 1997 Proposed Cement Plant Motilal Goel
Geeta Roadways Pvt. Ltd. 2003 C & F Agent of B.K. Birla Group S.C. Bansal
Goel Filling Station 2003 Dealer: Indian Oil Corp. Motilal Goel
Supreme Tractors Pvt. Ltd. 2005 Distributors of Mahindra Tractors
And C & F Agent For Apollo Tyres
Motilal Goel
Absolute Polymers Pvt. Ltd. 2006 Proposed Polybag Plant Motilal Goel
Goel Cargo Pvt. Ltd. 2006 Transportation & Truck Plying Motilal Goel
Goel Movers Pvt. Ltd. 2006 Truck Plying Motilal Goel
Mr. Motilal Goel not only has multiple business interests but he is also a multifaceted personality:
He is presently Vice-President of The Akhil Bharatiya Vaishya Samaj, MP state.
He is National Secretary of The Indian National Lokdal.
He is Vice President of The Madhya Pradesh Federation of Chamber of Commerce & Industries and former
President of The Vindhya Chamber of Commerce and Industries, Satna.
Motilal Goel moved to Satna with a
dream of starting his own business
in 1980. Three decades later, his
growth has been staggering
www.ashokleyland.com
Updates from the world of
Ashok Leyland
AL Insider
24 | August 2012
T
he last financial year,
2011-12 saw our highest
overall sales volume of 1,01,990
vehicles with international
operations recording a rise
of 25% in volume at 12,852
vehicles. Our efforts to protect
the bottomline through focus
of non-cyclical or support
businesses yielded rich
dividends with Leyparts, the
spare parts business, growing
aggressively by 20% and
both the Defence and Power
Solutions businesses able to
hold their own. We gained
precious market in the Central
region for the first time and in
the Tipper and ICV segments.
Vinod K. Dasari, Managing
Director, Ashok Leyland says,
The financial year of 2011-12
saw quite a few triumphs for
us. Our sales and production
numbers reached an all-time
high in terms of volumes and
new markets. The ramp-up of
the Pantnagar plant was robust
and complete. To top it all,
we also sharpened focus on
our customers by significantly
increasing our network.
On the prospects for next
financial year of 2012-13, Mr.
Dasari said, We feel the full
Financial results New achievements
year volumes would grow as
there are signs of robust growth
in some segments. We also
have a number of innovative
products ready to roll out like
the Jan Bus and 10x2. With
a new thrust to our brand
building efforts with our new
brand ambassador, Mahendra
Singh Dhoni, the coming year
should be very interesting, he
concluded.
For Q1 this year we registered a
19.7% increase in our turnover
at ` 3,007 crores for the
quarter ended June 30, 2012
while sale of our vehicles for
the quarter stood at 27,487
numbers with domestic volume
reflecting a rise of 3.6% over
the previous corresponding
quarter. International operations
continued its good showing up
14.4%. The overall improvement
in the sales numbers were
largely a result of the excellent
performance of Dost and the
gradual improvement in the
Southern markets. n
Falcon E3 buses
to be supplied to
Ghanas Metro Mass
Transit Ltd
12,852
1,01,990
25%
The number of Ashok
Leyland vehicles sold
in the International
Market
Total number of
vehicles sold by Ashok
Leyland in 2011-12
Increase in total international
sales, this financial year
100
www.ashokleyland.com
A
fter the inauguration of
160 waste management
buses in Ghana last year, we
have now clinched an order
for 100 Falcon E3 buses to be
supplied to Ghanas Metro
Mass Transit Ltd (MMT).
The Vice President of Ghana
presided over the inauguration
of these buses that took place
Flying into Ghana 100 Falcon buses for Ghana Metro
at the Ghana State House
on 17th May 2012. He also
flagged-off the first of the
buses. Other dignitaries
present at the occasion were
the Deputy Minister for
Transport, Ghana, the Indian
High Commission to Ghana
and the Managing Director
of MMT. n
B
angladesh Road
Transport Corporation
(BRTC) has placed an order
for 50 vestibule buses with
us under the Line of Credit
(LOC) scheme to improve
their urban transportation
system. Worth over US$6
million, this is BRTCs first and
one of the largest orders for
such buses from an overseas
manufacturer.
Commenting on the agreement
signed between MM Iqbal,
Chairman of BRTC and
Antony Lobo, Special Director
- International Operations,
Ashok Leyland, in the presence
of Abdullahel Karim, Director
- Technical, BRTC, Vinod
K. Dasari, Ashok Leylands
Managing Director said, We
were the first to introduce
vestibule buses in India and
are excited about introducing
them in Bangladesh and
helping improve their urban
transportation system. We
share a long and mutually
beneficial relationship with
BRTC and look forward to a
continued partnership.
Over the years, we have
exported over 9,500 buses
Bangladesh bound Buses worth US$6 million for Dhaka
of different models to
Bangladesh through our
sole distributor Ifad Autos
Ltd. Last year we bagged
the single-largest order for
290 double-decker buses
worth US$2.3 million
from Bangladesh, which
contributed significantly to
our export turnover. n
Number of buses
of different models
exported to Bangladesh
over the years
50
Vestibule buses ordered
by Bangladesh Road
Transport Corporation
9,500
Anthony Lobo, Special Director - International Operations, Ashok Leyland and MM Iqbal, Chairman of BRTC at the contract signing ceremony.
AL Insider
26 | August 2012
W
e have signed up
with 18 banks across
the country to facilitate the
financing of our vehicles.
Our existing relationship
with Indian Overseas Bank
and Federal Bank has been
further strengthened with in-
branch standees announcing
this tie-up. These standees
Pocket-friendly
Financial Tie-ups make purchasing easier
have been placed in over 50
branches of Indian Overseas
Bank and a similar number is
planned across Federal Bank
branches. We have also been
creating alliances with other
banks across the country,
this will give us increased
visibility among walk-in
customers. n
A
ssembled from a CKD
(Completely Knocked
Down) kit of components, the
first lot of 190 Optare Solo
SR buses destined for feeder
services in Cape Town, rolled-
out of Optares South African
partner Busmarks plant in
June this year. The new fleet
of advanced, low-floor buses
will play a key role in the new
integrated bus transit system
being introduced in the city of
Cape Town Council, a part of
its MyCiTi initiative.
The innovative Solo SR, that
incorporates doors on both
sides for quick boarding and
exit, will collect passengers
from outlying townships and
take them to transfer points,
where they can board 12 or
18-metre buses for high-speed
transfer to various destinations
in the city.
The 9.5 metre version of the
Solo SR integral midibus,
features full air-conditioning
and is fitted with a real-time
monitoring and tracking
system, CCTV and telematics.
Busmark has started a new
factory in Cape Town to
produce these buses while
Solo show First Optare Solo rolls out of the Cape Town plant
its labour force has been
trained by Optareboth
in Leeds and on-ground.
At the handover ceremony,
Glenn Saint, Optares Chief
Technical Officer in Cape
Town, said, Not only is this
Optares largest ever export
order, it is also the first time
that Solo has been delivered
in a CKD form. n
Solo SR
features
doors on
both sides
for quick
boarding
and exit
The Solo getting set to be delivered to the Cape Town Council
www.ashokleyland.com
Some brands make trial offers.
Some others offer test drives. But at
Ashok Leyland we reach out directly to
our customers through customer events.
These are platforms for us to share the
latest industry trends and developments;
for customers to know more about
our vehicles; for us to share important
information on vehicle maintenance and
efficiency and most importantly, for them
to experience our vehicles. Organized and
conducted at various strategic locations
across the country, these events provide an
opportunity for customers to interact with
our sales and marketing personnel.
Ecomet Mega Melas
The ICV (Intermediate Commercial
Vehicle) segment has been witnessing
robust growth with monthly sales touching
close to 5,000 vehicles.
Ecomet is the widest and longest vehicle in
its segment and offers the twin advantages
of a long vehicle in a smaller vehicle category.
With higher engine power and torque, the
Ecomet Strong offers higher payloads and
increased profits while the Ecomet Smart
offers faster turn around time.
In fact, the tyres of the Ecomet tipper are
the same as used in the MDV category:
8.25x20 PR. It offers the largest capacity in
its segment 6 cubic metres (210 cft) and
also boasts air brakes with S Cam, power
steering, under-body tipping mechanism
and drop-side deck load-body.
Reaching out to you
From innovative mega melas to driver meets, Ashok Leylands robust customer reach out
programme go a long way in making it a brand of choice
text Sunny Sharma
AL tippers at the Tipper Mela
To gain a larger share of this growing
market, we conceived the Ecomet Mega
Mela an ideal platform for customers to
understand the Ecomet and to get a first-
hand experience of the vehicle.
With a customised float travelling across
important hubs, at these Tipper Melas
customers can play exciting games, win
attractive prizes, learn more about the
product, test drive the vehicles and
also get on-the-spot offers. The activity
is conducted by a trained team that
manages these standardised modules
across the country.
Santosh Kumar, a fleet owner who had
attended one of the Ecomet Mela says, I
have two Ecomet 1212s and before the
end of this year, I plan to have two more of
these thanks to the good promotional offers
that the Company announced at the Mela.
Events & More
28 | August 2012
to interact with our sales teams and
understand the various features of
our tippers.
Tipper Melas showcase the entire range of
our tippers with special offers and spot-
offers by leading financiers. Not only do
they allow us to reach-out to customers,
they also provide great visibility for brand
Ashok Leyland.
Rajive Saharia, Executive Director,
Marketing, Ashok Leyland said, The
primary objective of these events is for
existing and prospective customers to get
to know our vehicles and for them to first-
hand appreciate their superior features
and performance potential. The response
and the outcome from such events has
been extremely encouraging and we will be
pushing these activations into a higher gear
going forward.
Sabse Bada Sikandar Kaun?
A highly competitive space, where minor
differences can come at the cost of a
sale, the MAV activity, called Sabse Bada
Sikandar Kaun? is designed to establish
2516il, 3116il and 3118il as the most
competitive models (in terms of mileage,
load-carrying capacity and serviceability)
in their segment. The objective of the
programme is to provide a touch-and-
These events
have been
conceived to
reach out to our
end customers
and give them a
real world feel
of AL vehicles
feel experience to customers, so they can
see and feel the difference first-hand.
Launched in Kolkata, it covered over 23
locations, generating walk-ins and leads.
The event highlighted the working of the
inline fuel injection pump and its benefits.
A live model of an engine was displayed to
demonstrate the working of the inline fuel
injection pump. This created an exciting
platform to engage with the audience, and
to help them understand the superiority
of our vehicles in a very practical and
scientific way.
These events, like all others, are
managed by professional activation
agencies who help spread awareness
and create excitement about the event.
An emcee helps to engage the audience
and demonstrates the superiority of
the product. Along with a demo of the
inline FIP engine, interactive games
like arm wrestling & jigsaw puzzles are
used to establish key product benefits.
Prospective customers are offered test-
drives and attractive finance offers are
also made available.
The whole process creates a lot of goodwill
and connect on-ground with the target
group, and we are confident that sustained
efforts will have a positive spin-off for us in
the long run. n
Over the last one year, we have conducted
over 500 such Melas and these have been
very well received by the transport industry.
Tipper Melas
Tipper Melas help us understand
changing customer needs and
expectations in the mining and
construction industry. It also provides
an opportunity for customers in remote
locations and smaller satellite towns
www.ashokleyland.com
Authentic
30 | August 2012
With the Leyparts Shoppe extending their network across the country,
procuring genuine spare parts for your trucks is no longer a concern
text Sachin Kumar
M

any times, I have had to

compromise on the quality of spare parts for
my truck, laments Dalbir Cheema, a driver
with an established transport company,
leaning against his 3116il long haul truck
that is stuck on the Ahmedabad-Mumbai
highway with a broken axle. He wonders
whether the local mechanic who is fixing it
will put in authentic Leyparts.
Soon, however, the spare part woes of
Cheema and many others owning or driving
Ashok Leyland vehicles are set to end.
The answer lies in a new venture called
the Leyparts Shoppe. These exclusive
spare part stores will stock a whole range
of genuine Leyparts (official and genuine
Ashok Leyland spare parts) which includes
market- oriented repair kits. Not only will
these Shoppes ensure easier availability of
genuine spares and increased productivity
from better-maintained vehicles, they are
also great news for dealers. Dealers will
be assured of a regular supply of spares,
can keep smaller inventories and
eliminate redundancy.
A key feature is priority service given to
Leyparts Shoppe . This has a direct impact
on customer satisfaction, increased loyalty
and greater profitability.
Every Leypart Shoppe outlet will stock,
promote and sell only Leyparts sourced
directly from our dealers or distributors in
that region.
As we increase the width and depth of our
presence and aggressively ramp-up our
dealer network, Leyparts Shoppe presents us
Leyparts Shoppes
bring genuine relief
www.ashokleyland.com
stockist of truck and bus parts in Western
U.P., is extremely excited about the concept
of Leyparts Shoppe.Ashok Leyland has good
quality trucks and the only worry that we had
in this part of the country is the availability
of genuine spares. By setting up a Leyparts
Shoppe, I can now assure my customers
about the authenticity of the parts that go
into their vehicles , he says as he looks at
opening his Leyparts Shoppe soon.
Each site location will be standardised per
specific criteria to maintain uniformity
with a road-facing area between 700-1000
sq.ft. with sufficient area for parking of
vehicles. Ideal locations will be in the
vicinity of automobile markets and other
commercial automobile retailers, owners
and mechanics. A basic IT infrastructure
including a computer with internet-
connectivity and a Dot Matrix printer are
essential to run the operations smoothly.
Way Forward DMS will provide the Tally
accounting software so everyone can share
one common operating system.
Soon, the Leyparts Shoppe will
become an integral part of your Ashok
Leyland experience.
Our association does not end when you
buy an Ashok Leyland vehicle, its just
the beginning. n
DID YOU KNOW?
Dealers, distributors and
authorised service centers
are being offered the first
opportunity to own a
Leyparts Shoppe
Leyparts Shoppes will
cater to parts requirements
not just for trucks but for
LCVs as well
yet another opportunity to get closer to and
improve service levels to our customers.
Own a Shoppe
Dealers, distributors and authorised service
centers (ALASCs) are being offered the
first opportunity to own a Leyparts Shoppe
but we are also keen to invite interested
retailers and venture capitalists outside the
existing channel.
Bhim Prakash, currently a multi-brand
The inside view of a Leypart Shoppe (left); Genuine Leyparts (right)
Every Leypart
Shoppe outlet
will stock,
promote and sell
only Leyparts
sourced directly
from our dealers
or distributors in
that region
Authentic
32 | August 2012
Ashok Leyland Ltd.
No. 1 Sardar Patel Road, Guindy, Chennai- 600032, Tamil Nadu, India
Ph- 044- 22206000 Website: www.ashokleyland.com