Beruflich Dokumente
Kultur Dokumente
Submitted By
Manit Sony
Register Number:
03XQCM6056
PRINCIPALS CERTIFICATE
Place: Bangalore
Malavalli
Date:
Dr. Nagesh S.
Principal
GUIDES CERTIFICATE
Place: Bangalore
Sreenath
Date:
Prof. Sumithra
STUDENT DECLARATION
%DQJDORUH
'DWH
03XQCM6056
0DQLW
6RQ\
Reg No:
ACKNOWLEDGEMENT
I am extremely great full to Dr. Nagesh S. Mallavali,
Principal (MP Birla Institute Of Management) for permitting
me to carry out this study.
I am extremely great full to Prof. Sumithra Sreenath,
BANGALORE
DATE:
03XQCM6056
Manit Sony
Reg. No.:
PAGE:
TITLE PAGE.
DECLARATION BY THE STUDENT.
CERTIFICATE BY THE PRINCIPAL.
CERTIFICATE BY THE PROJECT GUIDE.
ACKNOWLEDGEMENT.
TABLE FO CONTENTS.
LIST OF TABLES ANDGRAPHS.
EXECUTIVE SUMMARY.
PART A:
A: BACKGROUND OF THE STUDY
INDIAN TWO WHEELER INDUSTRY
CURRENT SCENARIO
INDUSTRY STRUCTURE
INDUSTRY OWNERSHIP PATTERN
B: NEED AND IMPORTANCE OF THE STUDY
C: REVIEW OF LITERATURE
D: STATEMENT OF THE PROBLEM
E: OBJECTIVES
RESEARCH DESIGN
SAMPLING TECHNIQUE
3
10
13
14
18
21
21
22
22
23
24
PART B:
SURVEY FINDINGS
PRESENTATION AND ANALYSIS OF DATA
28
28
ANALYSIS
58
PART C:
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSION
60
62
ANNEXURE
QUESTIONNAIRE
BIBLIOGRAPHY
Contents
PRESENTATION AND ANALYSIS OF DATA
AGE GROUP OF THE RESPONDENT
INCOME OF THE RESPONDENTS
ATTRIBUTES THAT INFLUENCE CONSUMER
CONSUMER PREFERENCE OF MOTORBIKS
TAKING ATTRIBUTES INTO CONSIDERATION
CONSUMER PREFERENCE TOWARDS
MOTORBIKES CONCERNING FUEL MILEAGE
CONSUMER PREFERENCE TOWARDS MOTOR
BIKES CONCERNING POWER / PICK-UP
CONSUMER PREFERENCE TOWARDS MOTOR
BIKES CONCERNING PRICE
CONSUMER PREFERENCE TOWARDS MOTOR
BIKES CONCERNING PRE AND AFTER SALESSERVICE
CONSUMER PREFERENCE TOWARDS MOTOR
BIKES CONCERNING TECHNICALLY
SOPHISTICATED
OWNERSHIP
RESPONDENTS PURPOSE OF PURCHASE
MEET EXPECTATIONS
RESPONDENTS AWARENESS LEVEL
OFADVERTISEMENTS OF MOTORBIKES
LOCATION OF SHOWROOM AFFECTS PURCHASE
DECISION
CONSUMER RANKING OF MOTORBIKES
Page
No.
28
30
32
35
37
39
41
43
45
47
49
51
53
55
56
Serial Number
of Graphs
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Contents
PRESENTATION AND ANALYSIS OF DATA
AGE GROUP OF THE RESPONDENT
INCOME OF THE RESPONDENTS
ATTRIBUTES THAT INFLUENCE CONSUMER
CONSUMER PREFERENCE OF MOTORBIKS
TAKING ATTRIBUTES INTO CONSIDERATION
CONSUMER PREFERENCE TOWARDS
MOTORBIKES CONCERNING FUEL MILEAGE
CONSUMER PREFERENCE TOWARDS MOTOR
BIKES CONCERNING POWER / PICK-UP
CONSUMER PREFERENCE TOWARDS MOTOR
BIKES CONCERNING PRICE
CONSUMER PREFERENCE TOWARDS MOTOR
BIKES CONCERNING PRE AND AFTER SALESSERVICE
CONSUMER PREFERENCE TOWARDS MOTOR
BIKES CONCERNING TECHNICALLY
SOPHISTICATED
OWNERSHIP
RESPONDENTS PURPOSE OF PURCHASE
MEET EXPECTATIONS
RESPONDENTS AWARENESS LEVEL
OFADVERTISEMENTS OF MOTORBIKES
LOCATION OF SHOWROOM AFFECTS PURCHASE
DECISION
CONSUMER RANKING OF MOTORBIKES
Page
No.
29
31
33
36
38
40
42
44
46
48
50
52
54
56
57
Executive Summary
With per capita income in the country growing at a fair clip, growth prospects
of the Indian auto industry appear to be quite encouraging. The population is
moving towards the middle class or lower middle class this is resulting in the
higher disposable income.
From the secondary data collected showing the growth rate in purchase of
new first hand vehicles, thus the question arises, where does the used vehicle
go?
The report has been drawn up with the objective of identifying and
analyzing the key factors and attributes, which influence consumers
while deciding to purchase a second hand motorbike. The category of
motorbike chosen for the purpose of this study is fuel-efficient; four
stroke motorbikes in the range of 95 to 115 cubic-capacity engines.
The study starts with a brief insight into the evolution of the Indian
automobile industry, the two wheeler industry, motorbike industry and
the present structure. As mentioned earlier the study is on Consumers
preference towards second hand motorbikes, which includes the
attributes that influence the consumers the most and the second hand
motorbike that they prefer the most.
The motorbikes, which were chosen for the purpose of this study, as
mentioned above are fuel-efficient, four-stroke bikes in the range of 95
to 115 cubic capacity engines.
DC Designs
Swaraj Mazda Ltd
Government has liberalized the norms for foreign investment and import of
technology and that appears to have benefited the automobile sector. The
production of total vehicles increased from 4.2 million in 1998- 99 to 7.3
million in 2003-04. It is likely that the production of such vehicles will exceed
10 million in the next couple of years.
Even Growth
Opposing the belief that the growth in automobile industry has catered only to
the top income-stratum of society, Growth of exports of 32.8 % in the first
three quarters of 2004-05, the fastest growth in volumes has come from
commercial vehicles as against passenger cars.
Between 1998-99 and 2003-04, output of commercial vehicles has grown 2.8
times compared to the 2.2 times increase in passenger cars.
Furthermore, two-wheeler output continues to dominate the volume statistics
of the sector. In 2003-04, for every passenger car turned out by the sector,
there were 7 two-wheelers produced. In the two wheeler segment, there is a
greater preference for motorcycles followed by scooters, with both production
and domestic sales of motorcycles increasing at faster rates than for scooters
in the current and previous years. However, mopeds have registered low or
negative growth. Export growth rates have been high both for motorcycles
and scooters.
THE KEY FACTORS BEHIND THESE UPSWING
Sales incentives, introduction of new models as well as variants coupled with
easy availability of low cost finance with comfortable repayment options
continued to drive demand and sales of automobiles during the first two
quarters of the current year. The risk of an increase in the interest rates, the
impact of delayed monsoons on rural demand, and increase in the costs of
inputs such as steel are the key concerns for the players in the industry.
INDUSTRY FEATURES
Presence of a large number of players especially in the passenger car and
two wheeler segments has ensured stiff competition.
Competition is based
segments of the automobile industry are value conscious, factors such as fuel
efficiency and diesel engines are also key differentiators in the Indian market.
The Indian consumer is now having an increasing choice with large number of
categories except mopeds was lesser than the all commodity WPI during the
period 1994-2004. The product range for both budget as well as value added
models has expanded., Compliance with
norms has led to some increase in prices with moped segment being the
worst affected. Prices are expected to fall in the medium to long term, due to
increase in competition and growth in scale of operations due to continuous
growth, especially in the passenger vehicle segments.
AUTO POLICY 2003
The Government of India announced a new auto policy in March 2003. The
auto policy seeks to establish a globally competitive automotive industry in
India and to double its contribution to the economy by 2010. Some salient
features of the policy
The industry has been adversely affected by the increasing cost of inputs,
especially steel, as well as the rise in oil prices during FY 04. The tractor
industry has been adversely affected by the set back in the agricultural sector
due to drought.
Brief details of 9-months performance, of select companies, is given in the
table below:
Company
TELCO
(Cars, CV)
Hero
Honda
(2
Wheelers)
Bajaj Auto
(2
Wheelers)
Mahindra
&
Mahindra
(MUV,
tractor, 3
wheeler)
TVS Motor
(2wheeler)
Ashok
leyland
(CV)
Net Sales
9 mths 9 mths FY 02
FY 04
FY 03
72487.4 58321.3 88948.0
39463.8
32538.0
45394.9
4318.0
3103.7
4629.3
37894.9
32476.9
44027.0
3878.1
3726.4
5210.9
26090.7
23640.2
32730.8
968.6
47.6
1026.9
20118.1
13594.6
19304.8
901.1
303.9
539.1
20276.2
17491.9
26304.3
538.7
226.3
922.6
LOOKING AHEAD
SIAM, the representative of automobile industry, has suggested various
changes in existing duty structure.
OTHER PROPOSALS
Increased allocation of funds from the Automotive Cess fund for R&D
activities and extending the benefit to approved project undertaken by
the industry.
SIAM also proposes a scheme called Project modern fleet for improving
ambient quality of air in India and reduce the fuel cost to consumers. This is
to be achieved by the simple measure of forcing all commercial vehicles more
than 10 years old and private vehicles more than 15 years old, off road,
initially in the seven largest cities and then in all cities in India. The vehicles
are to be forced off the road, by increasing the road tax on older vehicles and
by increasing the insurance premium payable by such vehicles.
As an
incentive to the consumer, a 505 reduction in excise duties and sales tax
would be provided for consumers wishing to change to new, less polluting and
fuel efficient vehicles.
With per capita income in the country growing at a fair clip, growth prospects
of the Indian auto industry appear to be quite encouraging. Therefore its an
opportune time for an investor to stay invested in an auto company for the
longer term and benefit by way of attractive returns. Hero Honda, the world's
largest two wheeler manufacturer (volume terms), announced its results for
FY05. Though it achieved 27.2% growth in sales, profits grew by only 11.3%
YoY. Further, in the last quarter of FY04, there was a decline of 2% in profits,
though revenues were up over 15%. This is mainly because of significant rise
in the input cost vis-a-vis last year.
The company has emerged as one of the most successful players, much
ahead of its competitors an account of its superior and reliable product quality
complemented with excellent marketing techniques. the company has been
consistently addressing the growing demand for motorcycles
and has a
The Indian two wheeler contributes the largest volumes amongst all the
segments in automobile industry.
consumers have come to prefer sturdier bikes to withstand the bad road
conditions. In the process the share of motorcycle segment has grown from
48% to 585, the share of scooters declined drastically from 33% to 25%, while
that of mopeds declined by 25 from 195 to 17% during the
year 2000-01.
The Euro emission norms effective from April 2000 led to the existing players
in the two stroke segment to install catalytic converters. All the new models
are now being replaced by 4-stroke motorcycles. Excise duty on motorcycles
has been reduced from 32% to 24%, resulting in price reduction, which has
aided in propelling the demand for motorcycles. Fierce competition has also
forced players to cut prices of certain models. Hero Honda has been an
early-entrant in the 4 stroke segment of the two wheeler industry. With a
right mix of product styling and pricing the company helped garner a larger
market chunk of the 4 stroke market as compared to Bajaj Auto. A shifting
consumer preference towards motorcycles also enabled the fast growth of the
company in the last few years.
Competition has intensified over the last couple of years altering the dynamics
in the motorcycle segment with various
this spurt in demand by calling off their JVs like Suzuki Motors planning to
break off with TVS. Recently, Honda Corporation of Japan announced its
intentions to set up a 1005 subsidiary to manufacture scooters and
motorcycles. Other players in the two wheeler industry include Bajaj Auto
Ltd., Kinetic Motor Co Ltd., LML and Escorts Yamaha. Low interest regime
invested in capex, in the past three years to cater to the increasing demand.
The company has been cash-rich and has been effectively utilizing its surplus
resources combined with prudent working capital management. Hero Honda
has set a target of 20% volume growth and 25% turnover growth for the fiscal
2001-02. The company has also set a turnover target of Rs. 200 min from
spare parts business in fiscal 2001-02 up from Rs. 145 min in 2000-01 and
the business is expected grow faster than bike sales for the next 5 yrs. It has
planned to bring in operational efficiencies with special focus on distribution,
dealerships and pricing and the successful implementation of SAP R/3 (ERPProgram- Project Synergy) has enabled proper planning and company wide
efficiency.
CURRENT SCENARIO
1980s
Change in consumer
Hero Honda grew by leap and bounds and emerges as the country
leader in two wheeler markets.
Thus, Indian motorcycle market has evolved in the latter 89s of pure
monopoly of Hero Honda to differentiated oligopoly in the latter 90s as key
indicators points out, the industry will evolve into monopolistic competition
where a player having technological and marketing edge will have a bigger
pie of the market.
NUMBER
PRODUCT
UNDIFFERENTIATED
DIFFERENTIATED
OF SELLERS
ONE
PURE MONOPOLY
TWO
PURE OLIGOPOLY
DIFFERENTIATED
OLIGOPLY
THREE
PURE COMPETITION
MONOPLOISTIC
COMPETITION
PRODUCT):
OLIGOPOLY(FEW
SELLERS
Differentiation is achieved by
UNDIFFERENTIATED PRODUCT):
COMPETITION
UNDIFFERENTIATED PRODUCT):
FEW
SELLERS
product was the fuel efficiency and power, or four strokes that were fuelefficient. Taking into account only four stroke segment, there was pure
monopoly of Hero Honda during this period as it was the only manufacturer of
four stroke motorcycles in the market.
In later 90s to till date, the Indian motorcycle market is shifting towards
monopolistic competition. It has attracted number of players in the market
and players are differentiating their offerings on styling, delivery, ease of
financing and after sales service apart from technology.
THE BCG STRATEGIC ENVIRONMENT MATRIX:
SIZE OF THE ADVANTAGE
SMALL
NO. OF
APPRO
ACHES
LARGE
MANY
Fragmented
Specialized
FEW
Stalemated
Volume
TO
Adopting BOSTON CONSULTING GROUP strategic environment matrix, an
ACHIEV
industry can be classified into following types on the basis of sizes of
E
for differentiation are numerous and the payoffs from each can be
significant.
Putting Indian motorcycle industry in this matrix, it can be classified as
Volume Industry during the period of 1980s and early 1990s. During this
period, due to lack to technology among players, Hero Honda had a
competitive edge in the market by manufacturing four stroke motorcycles
through its joint venture with Honda motors. But lately, the industry is going to
take a shape of a Specialized Industry as a number of players are
concentrating on technological development, thanks to government regulation
and consumer changing tastes as demonstrated by the success of new
product launched by different players.
STATUS
REASONS
High
entrants
FACTORS
direct imports.
High
power of
Bargaining
customers
conscious.
High
Technological advancement of
substitute
Threat of
products or
services
interest rates.
Reducing disparity between scooters
current
Rivalry among
competitors
on different products.
percent interest rates.
Heavy investment in R&D and
Low
power of
suppliers
INDO-JAPANESE
INDO-JAPANESE
FOREIGN
SEGEMENTS:
According to the buying pattern of customers, the market can be segmented
into three categories:
ECONOMY
(Rs.25,000-40,000)
COMMUTERS
(Rs.40,000-50,000)
LUXURY/LIFESYTLYE
(Rs.50,000 and above)
ECONOMY COMMUTERS
LUXURY
SUPERLUXURY
Though economy and commuters segment will cover the bottom line for
players but top-line growth will take few more years. The reasons can be
attributed to:
Infrastructure development.
INDUSTRY SPECIFIC FACTORS
Trade of between four wheeler and two wheelers.
Technology.
PRODUCT
In India, motorcycles are manufactured in four categories on the basis of
engine capacity i,e 95 115cc; 125cc; 150 180cc and above 180cc. The
star performer has been 95-115cc segment which has grown at a larger rate
than any other segment of four stroke and has been the other areas which
players have targeted. 95 115cc motorcycles provide greater fuel efficiency
whereas 150cc motorcycles give greater power. The forecast in next three to
five years could be 125cc segment since it provides balance between fuel
efficiency and power.
C: REVIEW OF LITERATURE
Hero-Honda Motors Limited is one of the leading companies in the Indian twowheeler industry, which is due to Hero Honda Splendor which is its largest
selling motorbike.
The
company has emerged as one of the most successful players, much ahead of
its competitors an account of its superior and reliable product quality
complemented with excellent marketing techniques. The company has been
consistently addressing the growing demand for motorcycles and has a
cumulative customer base of over four million customers which is expected to
reach the five million mark with the rural and semi-urban segment being the
new class of consumers.
Analysis of growth path revealed that Hero-Honda Splendor has adopted an
organic approach to growth. The company made intensive growth in its area
of operation.
RESEARCH DESIGN
Research design is the arrangement of conditions for collection and analysis
of data in a manner that aims to combine relevant to the research purpose
with economy in procedure. In fact, the researcher design is the conceptual
structure within which research is conducted; it constitutes the blue print for
the collection, measurement and analysis of data.
The main aim of the study is to measure the awareness, preferences, attitude
and perception of people toward second-hand motorbike (95-115cc, fuel
efficient and four strokes) and to find out what attributes attract the most to the
consumer in a motorbike.
Marketing research studies can be broadly classified into three basic types
namely, exploratory, descriptive and casual, depending on the objectives and
prior knowledge on the issues being examined.
study.
SAMPLING TECHNIQUE
The researcher decided the type of sampling technique used in this study is
Convenience Sampling Method. In fact, this technique or procedure stands
for the sample design itself. There are several sample designs out of which
the researcher must choose one for his study. In this survey the sampling
procedure consists of all people who own and are aware about motorbikes. It
could a student, an employee, a business man, etc.
In this survey the sample size of the respondents is in the age group of 18-60
and includes a total of 100 respondents who lives in the Bangalore city and
were interviewed for the purpose of this study.
SOURCES OF DATA:
The task of data collected after a research problem has been defined and
research design. While deciding about the method of data collection to be
used for the study, the researcher should keep in mind two types of data viz,
Primary and Secondary.
freshly and for the first time, and thus happen to be original in character. The
secondary data, on the other hand, are those, which have already, been
passed
Thus, in the
No. of Respondents
Percentage
18-28
32
32%
28-38
36
36%
38-48
23
23%
48 and above
9%
Total
100
100%
Most of the
respondents belong to the age group of 28-38. In the survey it was found
36% of the respondents belong to the age group of 28 38.32% of them
belong to the age group of 18-28.23% belong to the age group of 38-48 and
the lowest age group was 48 and above who were only 9%.
Number of Respondents
Upto 5000
19
5000--10000
31
10000-13000
13000-15000
14
28
VI
Aesthetics
52
42
Mileage
90
10
Power
55
36
Price
53
35
Resale Value
40
38
16
49
34
16
Comfort Driving
46
43
10
Zero Maintenance
38
38
16
Easy Handling
38
45
11
Spares Availability
35
37
20
Legend:
VI
Very Important
Important
Less Important
Not Important
The above table gives the information on the attributes that influences
the consumer. The table is divided into 4 degree of importance, i.e., Very
Important, important, Less Important and Not Important.
mentioned where 90% of the respondents feel it is Very Important and 10% of
them feel it is important. 55 among 1000 respondents feel Power is the next
attribute which is Very Important. 53 among 100 respondents find Price as
the next attribute that is respondents feel Pre & After Sales Service as Very
Important.
Number of Respondents
KB Caliber
20
Yamaha Crux
16
HH Splendor
25
TVS Victor
37
Kinetic Boss
2
Total
100
From the above table taking aesthetics into consideration 37% of the
respondents feel TVS Victor is the best bike. 25% of them feel Hero Honda
Splendor as the best bike. 20% of them feel Kawasaki Bajaj Caliber as the
best bike. 16% of them feel Yamaha Crux as the best bike and only 2% of
them feel Kinetic Boss is the best bike. Based on this Analysis we can come
to know that TVS Victor is the best looking bike.
Number of Respondents
KB Caliber
17
Yamaha Crux
09
HH Splendor
50
TVS Victor
18
Kinetic Boss
06
Total
100
From the above table taking Fuel Mileage into consideration 50% of the
respondents feel Hero Honda Splendor is the best Mileage bike. 18% of them
feel TVS Victor as the best bike. 17% of them feel Kawasaki Bajaj Caliber as
the test bike. 9% of them feel Yamaha Crux as the best bike and only 6% of
them feel Kinetic Boss is the best bike. Based on this analysis we can come
to know that Hero Honda Splendor is the best Mileage bike.
Number of Respondents
KB Caliber
17
Yamaha Crux
45
HH Splendor
10
TVS Victor
23
Kinetic Boss
05
Total
100
From the above table taking Power / Pick-up into consideration 45% of
the respondents feel Yamaha Crux is the best Power bike. 23% of them feel
TVS Victor as the best bike. 17% of them feel Kawasaki Bajaj Caliber as the
best bike. 10% of them feel Hero Honda Splendor as the best bike and only
5% of them feel Kinetic Boss is the best bike. Based on this analysis Yamaha
Crux is the best Power / Pick-up bike from the consumers point of view.
Number of Respondents
KB Caliber
12
Yamaha Crux
12
HH Splendor
30
TVS Victor
18
Kinetic Boss
28
Total
100
From the table taking Price into consideration 30% of the respondents
feel Hero Honda Splendor is the best-priced bike. 28% of them feel Kinetic
Boss as the best bike. 18% of them feel TVS Victor as the best bike. 12% of
them feel Yamaha Crux as the best bike and 12% of them feel Kawasaki Bajaj
Caliber as the best bike. Based on this analysis Hero Honda Splendor is the
best priced Motorbike from the consumers point of view
Number of Respondents
KB Caliber
16
Yamaha Crux
13
HH Splendor
43
TVS Victor
23
Kinetic Boss
05
Total
100
From the above table taking Pre and After Sales Service into
consideration 43% of the respondents feel Hero Honda Splendor is the best
when service is taken into consideration. 23% of them feel TVS Victor is the
best. 16% of them feel Kawasaki Bajaj Caliber as the best bike. 13% of them
feel Yamaha Crux as the best bike and only 5% of them feel Kinetic Boss is
the best bike.
Motorbike when Pre and After Sales Service is considered from the
Consumers point of view.
Number of Respondents
KB Caliber
20
Yamaha Crux
11
HH Splendor
20
TVS Victor
38
Kinetic Boss
11
Total
100
Number of Respondents
KB Caliber
19
Yamaha Crux
13
HH Splendor
37
TVS Victor
25
Kinetic Boss
06
Total
100
NUMBER OF RESPONDENTS
Daily Commuting
44
22
Basic Use
28
Gifting Purpose
Others
0
Total
100
From the above data it is clear that most of the respondents purchase
a motorbike for daily commuting, i.e. 44% of them. 28% of the respondents
purchase it for Basic use. 22% of them Purchase it because it is Critical in
Work Profile and only 6% of them purchase it for getting purpose.
NUMBER OF RESPONDENTS
Yes it Does
57
To An extent
34
No it Doesnt
09
Total
100
The above table shows that whether the motorbike the respondents
have purchased has met their expectations.
expectations have met to an extent and only 9% of them say it hasnt met
their expectations.
NUMBER OF RESPONDENTS
PRINT MEDIA
20
TELEVISION
36
WORD OF MOUTH
30
HORADINGS
13
OTHERS
1
Total
100
The above table shows that 36% of the respondents have seen the
Advertisement of the motorbike on television out of which, 30% of them
through Word of Mouth. 20% of them are aware through Print Media. 13%
through hoardings and only 1% of respondents say through Radio. Based on
this analysis we can say that advertisement of motorbikes through television
is the best way to increase awareness among the consumers.
NUMBER OF RESPONDENTS
YES
42
NO
58
Total
100
The above data shows whether the location of the showroom will affect
the respondents purchase decision. 58% of the respondents say no and 42%
of the respondents say that it will affect their purchase decision.
NUMBER OF RESPONDENTS
40
Kawasaki Caliber
20
TVS Victor
22
Kinetic Boss
Yamaha Crux
13
Total
100
22% of the
respondents have ranked TVS VICTOR as number one. 20% of them have
ranked Kawasaki Bajaj Caliber as number one. 13% of them have ranked
Yamaha Crux and only 5% of them have ranked Kinetic Boss as number one.
Based on this analysis it is clear that Hero Honda Splendor is still a winner of
the battle but the war remains.
cost leadership till now and since they have consistently flanked Hero
Honda on price, in future Bajaj has to focus on development of better
technologically sound products.
Yamaha Crux: Improvements could be made in aesthetics,
ANNEXURE
[ ] Female
[ ] 28-38
[ ] 48 and above
[ ] 5000-10000
[ ] 15000 and above
VERY IMP.
IMPORTANT
LESS IMP.
NOT IMP.
Kawasaki
Yamaha Herohonda
TVS
KINETIC
Bajaj
Crux
Splendor VICTOR
BOSS
Caliber
RANK
HEROHONDA SPLENDOR
KAWASAKI BAJAJ CALIBER
TVS VICTOR
KINETIC BOSS
YAMAHA CRUX
10. Which bike do you own?
___________________________________________________________
11. What was the purpose of purchase? (Please check the appropriate box)
Daily commuting
[
]
Critical work profile
[
]
Basic use
[
]
Gifting purpose
[
]
Others specify
___________________________________
Yes it does
To an extent
No it doesnt
[
[
[
]
]
]
13. Does the bike you bought match your life style? (Please check the
appropriate box)
Yes it does
To an extent
No it doesnt
[
[
[
]
]
]
14. How did you get to know about the bike you purchased? (Please check
the appropriate box)
Print media
[
]
Television
[
]
Word of mouth
[
]
Harding
[
]
Other, specify ______________________________________
Yes
No
[
[
]
]
www.economywatch.com
www.thehindubusinessline.com
Magazines :
Autoindia
motoring
Text Books:
Marketing Management by Philip Kotler (The Millenium edition) : Tata
18-28
28-38
38-48
48 and
above
Age
Graph-1
INCOME OF RESPONDENTS
35
30
25
Number of 20
Respondents 15
10
5
0
Upto 5000
5000-10000
1000013000
Income Groups
Graph-2
1300015000
15000 &
Above
Price
Comfort
Driving
Attributes
Graph-3
Spares
Availability
KB
Caliber
Yamaha
HH
Crux Splendor
TVS
Victor
Bikes
Graph-4
Kinetic
Boss
KB
Caliber
Yamaha
HH
Crux Splendor
TVS
Victor
Bikes
Graph-5
Kinetic
Boss
KB
Caliber
Yamaha
HH
TVS
Crux Splendor Victor
Kinetic
Boss
Bikes
Graph-7
KB
Caliber
Yamaha
HH
Crux Splendor
TVS
Victor
Kinetic
Boss
Bikes
Graph-8
Graph 8
KB
Caliber
Yamaha
HH
Crux Splendor
TVS
Victor
Bikes
Graph-9
Kinetic
Boss
OWNERSHIP
40
35
30
25
Number of
20
Respondents
15
10
5
0
KB
Caliber
Yamaha
HH
Crux
Splendor
TVS
Victor
Bikes
Graph-10
Kinetic
Boss
MEET EXPECTATIONS
No it Doesnt
To An extent
Yes it Does
Yes it Does
To An extent
No it Doesnt
Graph-12
40
35
30
25
PRINT MEDIA
TELEVISION
WORD OF MOUTH
HORADINGS
OTHERS
20
15
10
5
0
PRINT
MEDIA
WORD OF
MOUTH
OTHERS
Graph-13
YES
YES
NO
NO
Graph-14
Kinetic Yamaha
Boss
Crux
Bikes
Graph-1