Frequently Asked Questions Event Model Canvas

Q - Why an Event Model Canvas?

A - The event model canvas is intended as a common visual language that can be used by Event Owner and the Event
Planner team. The canvas allows event owners to tell their event story in 60 seconds or less using a visual language.
Currently the words get in the way and there is a desire for a common language to discuss, design and prototype
events in order to come up with the best possible event design. Event Teams #EMG is an acronym for Event Model
Generation. We believe the meeting profession is a serious profession, without serious tools. It is our vision to create a
common language for events. Highly visual and open source.


Q - Who created the Event Model Canvas?
A - The Event Model Canvas was created by Ruud Janssen and Roel Frissen which builds on the visual framework
initially proposed by Alexander Osterwalder's Business Model Canvas based on the earlier work on Business
Model Ontology. The Event Model Canvas is available free download under a Creative Commons 4.0 license
at www.eventmodelgeneration.com


Q - Whats the motivation and what are the core ingredients driving the Event Model Canvas?
A - We assess and assimilate existing models and theories into a logical context and challenge model makers and thought leaders to turn
models into tools. Event Model Generation is a movement started by Roel Frissen and Ruud Janssen in 2013. As seasoned meeting and
event industry professionals they are change makers with an entrepreneurial spirit.
"We witnessed the growth of the industry in the last two decades. Many research pieces and theories have been published. The industry is
craving for recognition and very well on its way to get recognised. Recognition depends on research and proven business cases. Let's build
them together! We are at the crossroads of numerous brilliant initiatives including Business Modelling, Meeting Design, Meeting Architecture,
Service Design, Content Design and Event ROI. Yet, we do not have a common language. Let's create a visual, user friendly language and
tools for crafting innovative and sustainably successful events.



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Frequently Asked Questions Event Model Canvas

Q - Can you explain the Event Model Canvas very quickly (without words)?
A - What the Event Model Canvas is = (in a 111 sec video) http://youtu.be/okoXIqwQqLk


Q - What is the Event Model Canvas?
A - The event model canvas in words:

The Event Model Canvas is a strategic management template for developing new or
documenting existing events and conference models.
It's a visual chart with elements describing an event's promise, how it helps stakeholders to
get their jobs done, resolving pains and creating gains within a set framework of
commitment and expected return. The canvas articulates how the behaviour changes as a
result of having participated in the event as well as stating the required levels of satisfaction
against expectations. Additionally the canvas outlines the costs and expected revenues in
relation to the customer journey (service design) and the instructional design of the event.
The Canvas helps organisations align their activities by illustrating potential trade-offs of
their events. Building a thorough Event Model Canvas can be achieved through a 10 step
#EMGcanvas methodology where the team involved in the event systematically analyses,
describes and outlines the inputs for the components in the nal canvas prototypes. The
methodology is sequential and makes use of a range of visual thinking techniques including
Empathy Mapping (courtesy of xplane), Value Proposition Canvas (courtesy
Osterwalder), event ROI methodology (courtesy Phillips ROI Methodology), the Business
Model Canvas (courtesy of Osterwalder), Service Design Canvas (Stickdorn & Schneider)
and Instructional Design Model (Dick & Carey).
The Event Model Canvas was created by Ruud Janssen and Roel Frissen which builds on
the visual framework initially proposed by Alexander Osterwalder's Business Model
Canvas based on the earlier work on Business Model Ontology. The Event Model Canvas
is available free download under a Creative Commons 4.0 license
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Frequently Asked Questions Event Model Canvas
at www.eventmodelgeneration.com
Q - What the Event Model Canvas not looking to achieve:
A - The Event Model Canvas is not replacing anything that already exists. It is creating a visual approach and a framework for discussion and
design which embraces relevant existing theories and models and makes them applicable in everyday circumstances for event owners and
their stakeholders.

Q - How many people are using the Event Model Canvas since the launch on 14 Feb 2014 ?
A - >300 Users across the global since launching on 14/2/14 (14 Feb 14) see the interactive world map
here-> https://mapsengine.google.com/map/edit?mid=zo6gN2CT98Oo.k0_vljORPbvE

Q How did the Event Model Canvas start and what are your major milestones?
A -Would you like a visual timeline of what's been accomplished and what is on our radar? Click here to
see the 3D milestones, events & development timeline .

Q- How to best work with the canvas
A - The Event Model Canvas can be printed out on a large surface so groups of people can jointly start sketching and discussing event
model elements with post-it notes or board markers. It is a hands-on tool that fosters understanding, discussion, creativity, and analysis
between the meeting owner, the team and other stakeholders involved in designing, creating and evaluating the event.

Q - Can it be used online ?
A - Yes, The Event Model Canvas is also available in a highly visual drag & drop web-based software
format for online visual collaboration in teams that are geographically dispersed.

Q - Where can we learn more about the use and application of the Event Model Canvas?
A - Training session can be planned in your region or for your organisation. The European Premiere Event Model Generation Masterclass will
be held at Nyenrode Business University in The Netherlands on July 3, 2014. The North American premiere of the Event Model Canvas will be
at MPIs World Education Congress on 5 August 2014 in Minneapolis where creators Ruud Janssen, CMM, DES and Roel Frissen, CMM be
launching the canvas in a Flashpoint General Session and a subsequent deep dive in an Event Model Generation Masterclass, A video trailer
can be found here to show you what will be covered: https://vimeo.com/98349108 . for an overview of the upcoming and past events see
the overview here: http://www.eventmodelgeneration.com/#events
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Frequently Asked Questions Event Model Canvas
If you are interested in initiating an Event Model Generation Workshop or Masterclass in your area you can
request our modes of operation by sending us an email at connect@eventmodelgeneration.com

Q- - How much does it cost to use the Event Model Canvas?
A - The Event Model Canvas is available free download under a Creative Commons 4.0 license
at www.eventmodelgeneration.com

Q- Can I train my team on the use of the Event Model Canvas?
A - Yes off course, an overview of how you can engage with the creators and how they can help you
baseline your event, design and prototype future events or train your and your team can be found
here: http://www.eventmodelgeneration.com/pricing/
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