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ABSTRACT
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I N T R O D U C T I O N:-
“Knowledge [no more emerging technology – viz. "Data
Information] is not only power, but Warehousing and Data Mining". What is
also has significant competitive needed today is not just the latest and
tools that are oriented towards to systems that transform the data into
knowledge processing can provide the "information" for use in the decision
and thrive in the current era of fierce supported the information acquisition
led many organizations to explore the these systems . The evolution of new
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Warehouse with a database
Data warehousing is an
One thing that remains information infrastructure based on
constant , especially in corporate detail data that supports the
world , is “ Change” decisionmaking process and provides
businesses the ability to access and
And, these days, change is analyze data to increase an
occurring at an ever-increasing rate. A organization's competitive advantage.
key challenge is implementing an Data warehousing is a process,
information infrastructure that allows not an off-the-shelf solution you buy, but
your company to rapidly respond to hardware--database and tools integrated
change. One solution to this challenge is into an evolving information
the data warehouse. infrastructure--that changes with the
dynamics of the business.
What is Data-Warehousing ?
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The data warehouse makes an * Data in a warehouse is not
attempt to figure out "what we need", updates or changed in any way, but is
before we know we need it. only loaded and accessed later on
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Information Sources Data – Warehouse Functions
Always include the core The main function behind a data
operational systems which form the warehouse is to get the enterprise-wide
backbone of day-to-day activities. It is data in a format that is most useful to
these systems which have traditionally end-users, regardless of their locations.
provided management information to Data warehousing is used for:
support decision making. • Increasing the speed and
flexibility of analysis.
Decision Support Tools • Providing a foundation for
Are used to analyze the enterprise-wide integration and
information stored in the warehouse, access.
typically to identify trends and new • Improving or re-inventing
business opportunities.. business processes.
• Gaining a clear understanding of
customer behavior.
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database management system should be A front end for Decision Support
powerful enough to handle huge amount System (DSS) for reporting and for
of data running up to terabytes. structured and
unstructured analysis.
Data Mining
Data base mining or Data mining (say gold etc.) and/or gems, hence the
(DM) (formally termed Knowledge term “mining”, It is based on filtration
Discovery in Databases – KDD) is a and assaying of mountain of data “ore”
process that aims to use existing data to in order to get “nuggets” of knowledge.
invent new facts and to uncover new The data mining process is
relationships previously unknown even diagrammatically exemplified in Figure
to experts thoroughly familiar with the below
data. It is like extracting precious metal
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Data transformation and encoding
may be done to reduce the amount of
data.
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CONCLUSION knowledge and productivity; spares the
operational database from ad-hoc queries
A data warehouse takes with the resulting performance
the organizational degradation and clears the legacy
operationaldata,historical data database system, while moving the
and external data corporate system architecture forward.
a) consolidates it into a With the incorporation of new
separately designed database (which can data delivery and presentation
either be techniques, like hypertext mark up
relational or multi-dimensional in language (HTML), Open Database
nature) Connectivity (ODBC) etc. the database
b) manages it into a format that is mining (Data & Text) operation has
optimised for end users to access and gained wide spread recognition as a
analyse. viable tool for business intelligence
When a data warehouse has been gathering. Advances in the document
constructed, it provides a complete mining technology (database mining of
picture of the enterprise. It provides an free form text/data, in contrast to the
unparalleled opportunity to the “classical” approach to data mining of
management to learn about their
customers.
The data warehouse technology
together with online transaction
processing and data mining, allows the
management to provide better customer
service, create greater customer loyalty
and activity, focus customer acquisition
and retention of the most profitable
customer, increase revenue, reduce
operating cost; provides tools that
facilitate sounder decision making;
improves worker/management
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fixed length records) are making the data warehouse of unstructured and free form
mining technology more powerful. data. The new technologies are geared
Last but never the least, the towards mining this great data
Internet has emerged as the largest data warehouse.
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