740 W. Wisconsin APT. 414, Milwaukee, WI 53233- (248)-840-3379- cacampana22@gmail.

com
Caroline Anne Campana: Experienced Communications Professional
Employment History-
Mi l waukee Jour nal Senti nel - Soci al Medi a Speci al i s t: February 2014- Present. Create social
media strategy for all programming facilitated by the marketing department. Work in partnership with
directors to assess client needs for social media campaigns and create strategies that match. Strategize,
manage and create analytic reports for all social media campaigns in marketing department. Clients include:
Boston Store, Milwaukee Art Museum, Green Bay Packers, Summerfest and TMJ4.
Mi l waukee Jour nal Senti nel - Per for mance and Awar enes s Coor di nator : July 2013-
January 2014. Created public relations programming from scratch and implemented structure for
departments largest campaigns in 2014 fiscal year. Plan events ranging from 7000- 40,000 attendees
throughout the year. Created media buys, public relations campaigns and client sponsorship fulfillment for
multiple events and integrated communications campaigns. Clients include Milwaukee Film Festival,
Milwaukee Brewers, Summerfest and Kohls Department Stores.
Wor l d Tr ade Center Wi s cons i n- Mar keti ng and Communi cati ons Manager : May 2013-
August 2013. Tasked with creating new marketing and communications plans with emphasis on Public
Relations. Worked directly with media contacts to gain media coverage and re-branded the World Trade
Center. Promoted upcoming programming and brought in revenue for the not for profit.
Mi l waukee Jour nal Senti nel - Mar keti ng I nter n/ Mar keti ng As s i s tant: January 2013- July
2013. Worked to create marketing and communications plans for the newspapers branded events. Planned
Summerfest booth and ran social media for multiple JS events and departments. Also worked with events
department to create plans for all JS branded events.
Campana PR- Founder : July 2012- Present- Working for three different clients to write press releases
and create integrated communications plans. Created social media plans for one client while working with
project management, SEO optimization, press release creation and media targeting for two others.
Mi l waukee Ar t Mus eum- Publ i c Rel ati ons / Mar keti ng I nter n: September 2012-July of 2013-
Worked with marketing and public relations managers to rebrand MAM After Dark programming. Also
worked with clippings services, targeted journalists for upcoming shows through Vocus, researched in
archives for history of pieces in collections. Planned highest attended MAM After Dark reaching over 2,500
people.
Smi ths oni an Natur al Hi s tor y Mus eum- Spr i ng Br eak Vi s i ti ng Fel l ow/ I nter n: March
2013. Worked with curatorial staff to create a database and history of past curators for future use. Findings
will be used in future marketing and curatorial plans. Taught the inner workings of a natural history museum
and curatorial department.
Char l es Al l i s Vi l l a Ter r ace Ar t Mus eums ( CAVT) - Publ i c Rel ati ons and Mar keti ng: June 2012- August 2012. Created
new social media plans, crisis plans, museums member analytic reports, marketing plans and group tour plans. Each plan has been
implemented since August of 2012. Also worked with calendaring systems to create new buzz for events. Throughout tenure at the CAVT,
worked directly with marketing manager to create integrated campaigns.
Lotus PR- Publ i c Rel ati ons I nter n: May 2011- August 2011. Created video for multiple clients, wrote press releases to promote
clients around the world including music festivals in Helsinki and China tour groups. Also worked to promote and create press trips to clients
destinations. Clients include Ibiza, Wendy Wu Tours and Finland Tourism Board.
Recommendations- Please contact for recommendations related to each individual position
Volunteer Positions Held-ACLU of Wisconsin, Illinois State University Panhellenic Council, Illinois State University Forensics
Union, Pi Beta Phi Womens Fraternity.
Special Skills-Microsoft Office, Photoshop, Illustrator, inDesign, SPSS, SEO, Vocus, eProofs, eSheets, HootSuite, Clickability.
Educat i on-
Undergraduat e Degree-
Illinois St at e Universit y-
Awarded -May 2012
Bachelors of Science
Major- Public Relations
Minor- Family and
Consumer Sciences
Graduat e Degree-
Marquet t e Universit y-
Class of 2014
Masters of Arts
Major- Communications
Specializat ion- Public
Relations/Advertising
Awards-
Three time national
quarterfinalist in
competitive public
speaking (top 24 out of 200
plus students)
Panhellenic Delegate of
the Year 2010- Best Greek
leader in the Illinois State
University Greek system.