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ACKNOWLEDGEMENT

I am highly indebted to the officials of M/S Prism Cement Limited for allowing me to
undertake this Project as a part of my curriculum of Master in Business dministration!
s part of the project" I render my regards to my project guide Mr! #ee$en sshi "
%y!&eneral Manager 'Mktg!( for the guidance and direction gi$en by him in the preparation of
this project!I would like to record my gratitude to Mr! %inesh &uputa Manager 'Sales( for
consistent support e)tended by them to me during project study!I am humbly thankful to
bhishek Sa)ena Sr! *fficer'Sales( + all the staff of Central Marketing *ffice for gi$ing me the
necessary inputs at $arious stages of my project!
I would fail my duty if I do not e)press my feelings towards my father ,Shri -am Bali
.ada$ who ha$e been my part + parcel during the whole project + without their blessings"
inspiration + good wishes I would ha$e ne$er completed my e)hausti$e research work!
(RANANJAY PRATAP SINGH )
PREFACE
/echni0ues adopted in our classrooms can ne$er progress recently in filling the gap
between theory and practical by replace the ine$itable need of practical e)perience! /here ha$e
been much different programme!
Master of business administration" a two year duration course in management" di$ided
into four semester of si) month each" is conduci$e to prepare professional managers to cope with
the re0uirement of Indian society i!e! to achie$e optimum utili1ation of financial resources! /his
course enables a student to build a foundation of theoretical knowledge in $arious functional
areas of marketing!
/hese theories are formulated on the basis of past practice of different functional
acti$ities and research! s per re0uirement of the course" e$erybody has to undergo summer
training ! I ha$e worked on 23L.SIS *4 %5L5-6S P5-C5P/I*3 /*7-%S P-ISM
8IS 9 9 8IS */:5- C*MP5/I/I85 B-3%S; as a topic of my project! /he report is
di$ided into se$eral pars such company profile" objecti$e" research" findings" analysis +
conclusions!
lthough" I ha$e tried my best in the work" yet I do not ha$e any misconception of its
being perfect! ny criticism will make me more proficient in any future work!


CONTENTS
Executive Summe!

C"m#$%! P"&i'e
O()ective* "& t+e Re*e$c+
Re*e$c+ Met+","'"-!
D$t$ A%$'!*i* . I%te#et$ti"%
Fi%,i%-*
Limit$ti"%*
/i('i"-$#+!
A%%exue

E0EC1TI2E S1MMARY
INTROD1CTION OF THE IND1STRY
&lobally" India is the second largest cement producing country" after China and
Cement industry stands the third place in the economic de$elopment of India! t present"
there are about <= cement companies with an a capacity of around >?@ millions tones!
/hese companies ha$e set up >A= cement plants by in$estment -s! A="=== crores!
Prior to B=6s the cement industries were under full control of go$ernment! /he
B=6s came to the Cwatershed of the cement industry! Partial de,control policy was
announced on DBth4ebruary >EBD! /his policy played an instrumental role in phenomenal
growth of the cement industry!
fter March >EBE there was complete de,control of cement industries!
Subse0uent to complete de,control policy" the industry has not only made 0uantitati$e
and 0ualitati$e jumps in matter of addition of capacity and adoption of new technologies
but also e)perienced a totally free market!
/he decade of E=6s was a decade of growth in capacity and consolidation through
ma)imum ac0uisitions and mergers!
Presently there are >A? cement plant in India with total o$erall installed capacity
of >?@ Million /on 'M/(!
COMPANY PROFILE
C"m#$%! P"&i'e
PRISM CEMENT Lt,3
FPrism Cement Limited is an IS* E==> G D==B" IS* >?==> G D==?" *:SS >B==> G D==@ + S
B=== G D==B Certified Company promoted by the -ajan -aheja &roup! It operates one of the
largest single kiln cement plants in the country at Satna" Madhya Pradesh! 50uipped with state,
of,the,art machinery and technical support from 4!L Smidth + Co !S %enmark" the world
leaders in cement technology" Prism Cement has successfully created a niche for itself in the
Indian cement industry!
/he Company is managed by a focused Board comprising of eminent e)perts from di$erse fields
ably supported by a professional management team! /he Management team ensures high le$els of
transparency" accountability and e0uity in all facets of the company6s operations!
Prism Cement Limited
is an IS* E==>GD=== certified company promoted by -ajan -aheja &roup which has
di$erse business interests! /he company operates one of the largest single kiln cement
plants in the country at Satna" Madhya Pradesh! 50uipped with state,of,the,art machinery
and technical support from 4!L Smidth + Co!" !S %enmark" the world leaders in cement
technology" the company has successfully created a niche for itself in the Indian cement
industry!
/he company manufactures Portland Po11ollana Cement 'PPC( with the brand
name CChampion6 and *rdinary Portland Cement '*PC(! CChampion6" its largest selling
product" is general purpose cement mainly used in housing construction! *PC is used for
specialised applications like high rise buildings" bridges" C sheets" pipes" poles" etc!
/he company has the highest 0uality standards due to modern plant with automated
controls! /he strength and other characteristics of its cement are much higher than the
BIS re0uirements! /his together with brand building e)ercise has placed it in the
premium price segment!
/he company caters mainly to markets of HP" MP and Bihar which are within the
radius of A?=,A@= kms of its plant at Satna" MP! /he company has strong marketing
network with o$er D=== dealers ser$iced from ?< stocking points without any
wholesalers! /he e0uity shares of the company are listed on the Bombay and 3ational
Stock 5)changes!
/OARD OF DIRECTORS
C+$im$% 45 M3 R$)$% R$+e)$
M$%$-i%- Diect" 45 M3 M$%") C++$($
Diect" 45 M3 A6i6 P$#i$
M3 R$)e*+ K$#$,i$
M3 S$ti*+ R$+e)$
M3 2i)$! A--$7$'(A'te%$te t" M3 S$ti*+ R$+e)$)
M3 A8*+$! R$+e)$
Prism Cement manufactures and markets Portland Po11ollana Cement 'PPC( with the brand name
CChampion6 and the full range of *rdinary Portland Cement '*PC( of AA" ?A and IA &rades!
CChampion6 Prism6s largest selling product is a general,purpose cement popular for all
applications during house construction by indi$iduals! Prism Cement6s *PC is in demand for
specialised cement concrete applications like high,rise buildings" bridges" manufacturing C
sheets" pipes" poles etc!
-ich deposits of high 0uality limestone" highly automated and sophisticated controls ensure that
the cement manufactured by Prism meets the highest 0uality standards! ll the cement
manufactured by Prism Cement carry the BIS Certification Mark! In fact" the strength and other
characteristics are much higher than the BIS re0uirements! 5)cellent 0uality has placed Prism
Cement in the premium price segment!
Fe$tue $%, A##'ic$ti"%* "& Pi*m Ceme%tG
Fe$tue "& OPC 9:;-$,e Ceme%t4
J More finely ground than *PC ?A &rade to gi$e much higher strength for same
cement content!
J Moderate sulphate resisting properties!
J Low chloride thus a$oids corrosion of reinforcement steel!
J 4orm work can be struck earlier gi$ing more number of repetitions
J 5conomical usage of cement due to high strength!
J :igher fineness impro$es workability" gi$es better cohesi$eness and denser
concrete!
J &i$es higher characteristics strength of concrete and better bon strength" hence
lesser lap length" sa$ing steels!
A##'ic$ti"%4
J Plain and reinforced cement concrete" masonry and plastering!
J 4or bridge piers!
J Pre stressed &irder" 5lectric pole" and Concrete pipes!
J Pre cast" Pre Stressed! Slip formed concrete!
J /all Building and Structure 'Skyscraper(! -CC Bridges!
J 4or Structural -epairs and &routing!
Fe$tue* "& OPC <: G$,e Ceme%tG
J &round more finally then *PC AA grade! /hus gi$ing more early strength!
J 4orm work can be structured early thus sa$e time and money!
J :a$e moderate sulphate resisting properties!
J Low chloride" thus a$oids corrosion of reinforcement steel!

A##'ic$ti"%4
J 4or all general and semi speciali1ed construction!
J 4or manufacture of concrete blocks and tiles!
J Brick and stone masonry" plastering and flooring!
J Plain reinforcement concrete cement!
J Pre cast" pre stressed slip formed concrete job etc!

Fe$tue* "& C+$m#i"% (PPC) Ceme%tG
J Significantly higher long term strength de$elopment compared to concrete
made with ordinary cement!
J Concrete with lower heat of :ydration and /hermal cracks!
J Concrete with increased resistance against sulphate" chloride and chemical attack!
J -educed alkali silica reaction!
J Lower drying shrinkage!
J *ffer better resistance to mild acidic water and aggressi$e chemicals!
J -ock solid concrete with lower permeability and porosity imper$ious to seepage and
carbonation!
A##'ic$ti"%*4
J -CC works in all types of building construction!
J Mass concrete project 9 dams" spillways" canals!
J Bridges" cul$erts and drainage /ypical Properties of Prism CementG

O/JECTI2E
O/JECETI2E

*bjecti$e has an important role in any research! 3o research e)ists without any objecti$e!
Prism Cement Ltd! ga$e me si) weeks project of K 3L.SIS *4 %5L5-6S P5-C5P/I*3
/*7-%S P-ISM 8IS 9 9 8IS */:5- C*MP5/I/I85 B-3%S with the objecti$e to
know the dealer6s perception about,
>!Pricing policy
D! Luality"
A!%eli$ary system "
?! Billing System"
sales $olume "ranking of different brands "pricing of different brands promotional
supports gi$en by the companies !effecti$e media "effecti$e promotion + factors for
recommending the particular brand were also fall under the objecti$e!
-5S5-C:
M5/:*%*L*&.
RESEARCH METHODOLOGY
Sources of studyGK
= De*i-% "& t+e *uve!4>
/he sur$ey was e)tensi$ely and e)ploratory designed to know the objecti$e! It
was designed in such a way that with in the si) week "the whole llahabad market was
co$ered by me!
/o meet the objecti$e of the sur$ey the information was obtained by $isiting
$arious authori1ed stockists of the company as well as by $isiting some retail counters
and stockists of $arious other companies!
J D$t$ c"''ecti"% m",e GK
/he re0uired to data to achie$e the objecti$e" was collected through a well
designed 0uestionnaire gi$en to me by the company!
J S$m#'i%-45,

I $isited and met appro)imately >?= people including dealer" retailer of the
Prism Cement Limited and other companies which I assumed to be ade0uate enough to
create a sample!
DATA ANALYSIS AND
INTERPRETATION
DATA ANALYSIS AND INTERPRETATION
A2AILA/ILITY OF /RANDS AT DIFFERENT SHOPS G,

INTREPRETATION
Pi*m i* t+e m$8et 'e$,e 'e$,e 7it+ %ec8 t" %ec8 &i-+t 7it+ J$!#ee $%, m$i+$ ceme%t
t+e! $e $'*" m$%u&$ctue, i% t+i* e-i"% +e%ce t+e! +$ve $'*" -e$t '"c$' m$8et *u##"t3
?3 Av$i'$(i'it! i% *+"#*
B-3% 3M5 3* *4 S:*PS 'I3 %I&I/S( 8ILBILI/. / S:*P'I3 M(
P-ISM II DE!I@
#.P55 ?E D<!A?
MI:- I> D@!?D
CC >I B!=<
S/3 E ?!B?
%IM*3% ? D!>I
*/:5-S'BI-L PLHS/SM-/ ( A >!<>
INTERPRETATION
4rom the abo$e figure "it is ob$ious that prism is the most a$ailable product lea$ing behind its
competitors! /he D
nd
position is occupied by jaypee "after which maihar comes at A
rd
position and
then other brands!
A! SALES IN REWA (IN M3T3)4

INTEREPTATION
4rom the abo$e table #aypee cement is most consumed brand followed by Prism and
maihar Cement



<3SALES IN PERCENTAGE G


INTREPRETATION
J$!#ee i* t+e m$8et 'e$,e i% *$'e* 7it+ %ec8 t" %ec8 &i-+t 7it+ Pi*m $%, m$i+$
ceme%t 3"t+e* +$ve "%'! *i-%i&ic$%t $m"u%t "& *$'e* v"'ume i% t+i* $e$3
93SALES 2OL1ME OF DIFFERENT /RANDS G,
B-3% 3M5 SL5S 8*LHM5 'I3 M( SL5S 8*LHM5 'I3 M!/!(
P-ISM A= ?"BBE
#.P55 A? I"?<@
MI:- DB ?I?<
CC A ?A=
S/3 A ?BI
%IM*3% = @=
*/:5-S' B!P! + B!S!( > ><I


4rom the abo$e it is ob$ious that JAYPEE stands at the top position after
occupying A?M share in market and leads to PRISM,MAIHAR + other competitive
brands in sales $olume!





@3PRICING OF DIFFERENT /RANDSG,,

PRE2AILING PRICE IN THE MARKET G
B-3% 3M5 P-IC5 -3&5 '-s!(
P-ISM D==KD=A 'champion(
>B=K>E= '?A grade(
#.P55 D==,D=I 'buniyaad(
CC >E=,D==
MI:- >E=,D==

%IM*3% >E=,D==
*/:5-S'BI-L PLHS/SM-/( >@=,D==
bo$e data + graph shows that price of PRISM & ACC falls in the category of
higher range! Price of JAYPEE,PRISM 'CHAMPI!" & #HERS $%IR&A P&'S(SAMRA#" falls
in the category of middle range and price of MAIHAR & )IAM!) falls in the category of
lower range!
A3E&&ective Me,i$ 4
INTERPRETATION
bo$e figure e)hibits that 7LL PI3/I3& + :*-%I3& is the first choice of
people!/hen PMP:L5/S + P*S/5-S occupies the D
nd
and then /!8! "-%I* +
*/:5-S!
*/:5-S I3CLH%5G,,7all painting on busy places"Bags"Seat co$er + Niosk
etc! !

B3EFFECTI2E PROMOTION G

It is well known that customers are price sensiti$e!So people
placed the )ISC'!# at top position for effecti$e promotion!
A)*ER#ISI!+ comes at the second slot followed by #AR+E# SE+ME!#
MEE# & #HERS,

C3FACTORS FOR RECOMMENDATION OF PERTIC1LAR /RAND4
People placed the - . CMMISI! & .A*'RA%&E PRICE at the
>
st
+ D
nd
position!S#C/ A*AI&I%I&#Y & #HERS occupies the A
rd
+ ?
th
position
respecti$ely!
*/:5-S I3CLH%5G,,
REP'#A#I! . #HE %RA!) in market"I!CE!#I*ES &I853 B.
C*MP3. etc! !

DEALERDS PERCEPTION TOWARDS THE E1ALITY OF DIFFERENT /RANDS4
Luality is another major component of cement to which consumers gi$e preference while
purchasing cement! Consumers prefer to purchase the brand ha$ing faster setting time" consistent
supply + weight" attracti$e packaging" fa$ourable price" dealer6s reputation in the market! %ealer
say to me that 0uality of all pre$ailing brands" is satisfactory but setting time of PRISM is better
in comparison with other competiti$e brands but complain of cracking is also included in this!
DEALERDS PERCEPTION TOWARDS THE DELI2ERY OF DIFFERENT /RANDS4

/here are $arious systems for deli$ery of products! /o ha$e a competiti$e ad$antage o$er
others in these days of neck to neck competition "4-55 *3 -IL '4*-(ser$ice is the
most popular one!Hnder this system " you don6t ha$e to go for collecting the products! In
case of .R " transportation cost is beard by the company itself!
*ther than this" sometimes shopkeepers ha$e to go to pick up the products
themsel$es! :ere transportation cost may or may not be paid by the customers as the case
may be!
Most of the people prefer the .R ser$ice and they feel that the deli$ery
system of all competiti$e brands is Satisfactory!
DEALERDS PERCEPTION TOWARDS THE PACKAGING OF
DIFERENT /RANDS4
It is well known that 24I-S/ IMP-5SSI*3 IS /:5 LS/ IMP-5SSI*3! 2
t which stage knowledge fails" our glimpse pro$ides us the right destination! ttracti$e
packaging plays an important role in enhancing the sale of any product! %ealer prefers attracti$e"
comfortable in handling + fully packed packaging! %uring my sur$ey I did not recei$e any
complain from dealers about packaging e)cept MAIHAR +&)! /hey told me that there are
some torn bags in the supply of MAIHAR +&)
DEALERDS PERCEPTION TOWARDS THE /ILLING SYSTEM OF DIFERENT
/RANDS4
%uring my sur$ey I ha$e noticed that the stockiest are not $ery satisfied with the account
keeping of company! /hey say that they should be pro$ided the statements of their account on the
regular basis so that they may get to know what they ha$e got as a benefit! Most of the complains
were related with the billing done by the company! /hey say that sometimes they ha$e to sell
the product at the lower price than the price con$eyed by the company!
OOA("ut t+e ,i&&ee%t meeti%-*G, %ealer6s told me that all the companies organi1es
MAS!MEE#I!+, S'%)EA&ERMEE#I!+" ARCHI#EC# MEE#I!+ E#C!

OOFeFue%c! "& vi*iti%- "& &ie', "&&ice i*45 3ormally during my sur$ey" people informed me
that fre0uency of $isiting of field officer is satisfactory! -etailer rated the fre0uency of $isit on >=
point scale which is gi$en belowG
B out of >= by #!P!
@ out of >= by Prism!
@ out of >= by Maihar!
I out of >= by CC!
< out of >= by Satna!
DISCO1NT GI2EN /Y DIFERENT /RANDS4>
PRISM4
C!%! G D!I-s! 'wihin A days (
D-s! 'wihin @ days (
PPP ' after @ days (
L!%! G >KD=M!/! K >-s!
D>KI=M!/! K >!I-s!
I> Q M!/! K D-s!
JAYPEE>
C!%! G ? -S! ' in ad$ance (
A!I= -s! 'wihinA days (
L!%! G >KD==M!/! K >-s!
D==KI==M!/! K D-s!

TARGET INCENTI2E4 >=M growth o$er pre$ious year sale,-s!>perbag
DIM growth o$er pre$ious year sale,-s!>!Iperbag
I=M growth o$er pre$ious year sale,-s!Dperbag

MAIHAR4
C!%! G A-s! 'wihinI days (
D-s! ' within A days(
L!%! G > K I==M!/! K >-s!
I==K@I=M!/ !K >!I=-s!
@I=K>===M!/!K D!==-s!
TARGET INCENTI2E4 3!
ACC4
C!% G A -s! ' in ad$ance (
5)clusi$eG >!I= -s! Per bag yearly!
TARGET INCENTI2E4 I== ton/month , 4oreign /oor
CONFERENCE4 *nce in two yearG
SATNA4
C!%! G D!I=-s! 'ad$ance(
D!== 'wihin A days (
L!%! G >IK?IM!/! K >-s! R
?<K>==M!/! K >!DI-s!
>=>Q M!/! K >!I=-s!
SWOT ANALYSIS OF PRISM
CEMENT Lt,
SWOT ANALYSIS OF Prism Cement Limited 45
STRENGTH45

J Large financial resources!

J Largest intake capacity plant of kiln in India!

J *ffers the best 0uality of cement ha$ing faster setting time!

J :as the consumption le$el of up to DIM less than that of other brands!
WEAKNESS45

J Lack of ade0uate number of ad$ertisements!

J Sales promotional schemes are less in numbers!

J bsence of proper distribution channels

OPPORT1NITIES45

J &rowth in infrastructural de$elopment will result in the consumption of cement!

J &o$ernment policies of rural de$elopment will enhance the demand of cement in rural
areas!

J Substantial potential for growth!
THREATS45

J Competiti$e pressure on sales and reali1ation!

J Present distribution if followed can lead in decreasing market share!

J ny hike in price can effect the position of prism ad$ersely!
CONCL1SION
CONCL1SION
3ow I shall conclude my study! 7hen I go through my whole research" there are se$eral
points" which are 0uite peculiar!
/he first and foremost fact" which comes out" is that" #.P55 3% MI:-" both
appear as closest competitors of P-ISM! /his is due to G
J Less price

J 5ffecti$e sales promotional scheme including emphatic ad$ertisements!
It is also ob$ious from the datum that #.P55 is in the top position in the sales $olume!
It is due to reason that ad$ertising campaign of #.P55 is so large! It pro$ides allowable
incenti$e also i!e!
J Pro$ides foreign tour to the dealer in couple!

J In$ites the dealer6s for >
st
day" >
st
show mo$ie with family twice in a year!

J *rgani1es dealer meet also
*ne of the basic reasons behind the success of #.P55 is the propagation of enough
information about its product to the customer!

/here are se$eral factors which act as determinants for the successful performance of the
cement! /hese factors areG

J &ood 0uality including fast setting time!

J 4a$orable price!

J &ood distribution policy!

J 5ffecti$e sales promotional schemes including ad$ertisements!

J Large sales force for creating the demand !

J /ime to time information about pre$ailing market price + dealer6s perception
about pre$ailing prices!

RECOMMENDATION
RECOMMENDATION
fter my project study" going through the market conditions of
cement and the marketing strategies of the company " I would like
to make following suggestions to the company G,
J n effecti$e distribution policy to increase the market share
of P-ISM! better distribution system consisting of $arious
channels of distribution will certainly uplift it6s present
position !It has been seen that due to the lack of proper
distribution" P-ISM6S cement is being se$erely effected" so a
good policy should be 0uickly laid down!
J ctually the customers are price sensiti$e so price should be
kept as reasonable as possible!
J 4ostering better relationship among channel members by
arranging regular meet and conducting workshops for them!
J Moti$ating channel members to sell more cement of P-ISM
by associating incenti$es to prescribed targets!
J7elfare schemes for channel members should be de$ised!
J %e$ising some promotional schemes to attract the customers
as well as channel members!
J d$ertisement campaigns should be carried on
comprehensi$e scale!
J Strict $igil about black marketing and price $ariations and
appropriate action should be taken!
J Better sales margin should be gi$en to channel members
especially to retailers!
J nd at last main and important suggestion emphasi1es the
fact that sales force should be increased!

E1ESTIONNAIRE


E1ESTIONNAIRE
3ame of the firm
3ame of the proprietor/managing partner
re you aG C+4/%istributor/uthori1ed %ealer/ -etailer
ddress
Contact no!
G3 7hich companies you6re dealing withG
i! Prism ' (
ii! #aypee ' (
iii! CC ' (
i$! Maihar ' (
$! Satna ' (
$i! Mycem ' (
$ii! *thers ' (
?3 3ame of the brands which sells most in marketG
i! Prism ' (
ii! #aypee ' (
iii! CC ' (
i$! Maihar' (
$! Satna ' (
$i! Mycem ' (
$ii! *thers ' (
:3 7hat6s your perception about pricing policy of different brands a$ailable in the
marketS
Brand name Lower range Middle range :igher range
CC
Prism
#aypee
Maihar
Satna
*thers
<3 7hat6s your perception about 0uality of different brands a$ailable in the marketS
Brand name $erage &ood 8ery good 5)cellent
CC
Prism
#aypee
Maihar
Satna
*thers
93 7hat6s your perception about deli$ery system of different brands a$ailable in the
marketS
Brand name $erage &ood 8ery good 5)cellent
Prism
CC
#aypee
Maihar
Satna
*thers
@3 Brand wise sales of your counterG
Brand name Luantity sold
Prism
CC
#aypee
Maihar
Satna
*thers
A3 :ow satisfactory is the billing system of different companiesS
Brand name $erage &ood 8ery good 5)cellent
Prism
CC
#aypee
Maihar
Satna
*thers
B3 7hich company gi$es you the best promotional supportS
i! Prism ' (
ii! #aypee ' (
iii! CC ' (
i$! Maihar ' (
$! Satna ' (
$i! Mycem ' (
$ii! *thers ' (
C3 7hat kinds of meetings do different companies organi1eS
Brand name MasonMeeting Subdealer meeting rchitect meeting *thers
CC
#aypee
Prism
Maihar
Satna
*thers

GH3 7hat is sales $olume of different brands in comparison with othersS
Brand 3ame 8olume 'M(
CC
Prism
#aypee
Maihar
Satna
*thers
GG3 7hat is the fre0uency of 4ield *fficer $isit of gi$en companiesS
Brand 3ame 7eekly *nce a month More than a week 8ery fre0uently
CC
Prism
#aypee
Maihar
Satna
*thers
G?3 7hat kind of promotional supports are gi$en to you by companiesS
Brand 3ame 7all Painting Banner :oarding Niosk *thers
CC
Prism
CC
#aypee
Maihar
Satna
*thers
G:3 7hat kind of technical supports are gi$en to you by companiesS
i! Brand 3ame
ii! /imely campaign
iii! :andling &uidance to costomer regarding construction practices
i$! *thers C
G<3 :ow will you rank different brands in your area on the basis of their positionS
Brand 3ame /op le$el Middle le$el Bottom le$el
CC
Prism
CC
#aypee
Maihar
Satna
*thers
G93 7hat is the price'in -s!( at which you are selling other competiti$e brandsS
Brand 3ame 7:*L5SL5 P-IC5/B& -5/IL P-IC5/B&
CC
Prism
CC
#aypee
Maihar
Satna
S1GGESSTIONS
S1GGESSION
/he following suggestions are followed to cement companies based on the
conclusion drawn from the research studyG,
Companies ha$e to increase the awareness le$el in the buyers through
print media and other ad$ertisement channels!
Company should maintain their regular supply according to the
demand!
Proper sur$ey and guideline should be gi$en by the company!
Luality and brand name are to important factor hence companies ha$e
tried to build and maintain name and their goodwill in the market!
Company should ha$e reasonable price of the product to reach
e$eryone!
7ord of mouth can be generated by keeping the e)isting customers!







/I/LIOGRAPHY
/I/LIOGRAPHY



I/1SINESS RESEARCH METHODS5JIKM1NDKL
WILLIAM G

MARKETING MANAGEMENT
PHILIP KOTLER


MARKETING MANAGEMENT
8!S! -MS7M. + S!3M NHM-I

F1NDAMENTAL OF STATISTICS

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