Western

Family
Style Guide
Lindsey Trujillo
1
2
Table of
Contents
3 Redesign Plan
4 Style Guide
5 Logos
6 Package Design
7 Package Image
8 Advertisement
Redesign
Plan
Product Name:
Target Group:
Brief History: Big Idea:
Western Family Spring Water
Mothers ages 23-40
According to the Broulims website, Broulim's has devel-
oped a reputation for combining world-class service with
the very best products, stores and quality. Over the past90
years or so, when Broulims first opened business in Rigby,
Idaho, the store has continued to grow and has met the
expectation that so many people desire.
One of the most beneficial products that Broulims
has within its store is the Western Family products-which
run at a lower price, but still provide the quality the consum-
ers need. This is a great way to ensure customer loyalty
because they have a cheaper, but great product to start off
buying, and once more income begins to flow within the
family, so too will Broulis grow as they begin purchasing
those name brand products.
The Big Idea for this product is Easy Water. As
of right now the water bottle which Western Family uses
is a very generic water bottle with a difficult cap to open
and no shape to allow the comfortable fit within
someones hand. People want water that is fashionable
looking, but also a water bottle that makes drinking the
water within it easy and quickly. The water bottles indus-
tries have gone extremely visual with their products. It
ranges from the design thats printed upon their wrap-
per, to the design and shape of the actual bottle and
the cap. Broulims needs to jump on board with this if it
is to increase the Western Family water bottles sales.
Moms want a product that they can give to their
child that will be easy to access. If we provide a sports
cap for the childrens benefit, the mothers will buy it
because it is a product that runs at a lower price and
gives not only them, but their children the experience
everyone should deserve while using a water bottle.
This will be a successful rebranding of Western
Familys water bottle sales. Through our Big Idea Easy
Water we will redesign the look and feel of the water
bottle so it is more appealing to those mothers and to
others out there.
3
Style
Guide
Colors:
Barn Red
CMKY: 28 98 82 28
RGB: 143 29 44
Pantone: 201 C
Hex: 8F1D2C
Face Mask Green
CMKY: 61 36 97 19
RGB: 102 120 55
Pantone: 575 C
Hex: 667837
Sky Blue
CMKY: 87 59 1 0
RGB: 36 105 178
Pantone: 660 C
Hex: 2469B2
Purest White
CMKY: 0 0 0 0
RGB: 255 255 255
Pantone: 7541 C
Hex: FFFFFF
Fonts: Marketing Fonts: Packaging
Gujarati Sangam MN should be used as the body
copy at 6pt font. When creating emphasis, use
Gujarati Sangam MN Bold (Gujarati Sangam MN).
Logos and taglines on packing should use
Rockwell with font size of 105 (logo) and use
Gujarati Sangam MN bold with a font size of 20
(taglines).
Gujarati Sangam MN
Gujarati Sangam MN
Rockwell
Gujarati Sangam MN
4
Dark Night Black
CMKY: 75 68 67 90
RGB: 0 0 0
Pantone: 426 C
Hex: 000000
Logos
Original Logo: Updated Logo: Color
R
5
Updated Logo: Color
While the Western Family logo is
quite recognizable, it is simply
not as aesthetically pleasing as
some other options might be.
This will be the main logo we
will go with for the packaging
production of all products. This
will be able to show the colors
and create brand recognition
with the color scheme of the
red, blue, and green.
The black and white logo is for
black and white will be used on
black and white advertisements.
R R
Package
Design
Original:
6
Updated:
Package
7
Image
Original: Updated:
Ad
Idea
8
This advertisement allows the consumer to see the purposes
of the water and bottle. It also helps people understand the big
idea of Easy Water through its statement.
The information at the bottom gives an brief explanation of why
we have made staying hydrated easier and also gives them a
call to action.
This will be successful, particularly during the summer time,
because not only do mothers, but children struggle with staying
hydrated. By giving them an easier way to take care of
themselves at an affordable price there is no way they can
pass up the opportunity!
9
P h o t o g r a p h y