ASSIGNMENT

Course : MBA 4
th
sem Information Systems
Subject Code : MI 0030
(2 credits)
Set 1
Marks 30
SUBJECT : e-Commerce and Web Design
Answer the following questions. Each Question carries 5 marks


1. What is meant by e-business? Explain in detail.
2. Explain the impact and benefits of e-business in todays business world?
3. Explain in detail about the infrastructure of e-business?
4. Explain the SET and SSL protocols in detail.
5. What are the major steps in obtaining a digital certificate? Explain the various legal
issues in e-business.
6. Compare the various types of business models.

ASSIGNMENT
Course : MBA 4
th
sem Information Systems
Subject Code : MI 0030
(2 credits)
Set 2
Marks 30
SUBJECT : e-Commerce and Web Design
Note: Answer the following questions:


1. Write down the list of areas of application of e-business and explain the significance of e-
business in each.(5)
2. What are the online customer service tools used in e-business? (5)
3. Explain the difference between web page application and web page design.(5)
4. Write a detailed note on electronic payment systems.(5)
5. Read the following case and answer the following question (10)
Failure to Launch - The Internet has leveled the commerce playing field by giving
businesses of all sizes the chance to sell. As a result, more and more small companies
and start-ups are eager to dive into the online world to jump-start success. According to
Thomas Harpointner, CEO of Atlanta-based Web service and marketing firm AIS Media,
about 90% of these companies believe that most of their sales will either occur through
the Internet or be brought in from online marketing. However, companies that are looking
to launch an e-commerce site often fall into traps that ruin their chances of success.
Here are some tips on how to avoid the most commonly made mistakes:
Lack of proper planning: "We advise clients of the "5 Ps of Success": Proper Planning
Prevents Poor Performance," said Harpointner, who has 15 years of experience working
with companies about to launch e-commerce sites. "An e-commerce site should be
thought of as a new venture. With the proper attention, it can deliver substantial results.
But someone within the company should be dedicated to managing it." Hiring the lowest
bidder: Expect to get what you pay for, he said. "Internet users today are far more
sophisticated than they were just a few years ago. They have raised the bar in
expectation levels of professionalism, usability, functionality and interactivity." That said,
retailers should hire solution partners accordingly.
Failing to market the site: "Be prepared to market your site with e-mail newsletters, on
search engines, through the press and via traditional marketing techniques such as
direct mailers, links within your catalog and in-store displays, if applicable," Harpointner
said. "Nobody cares unless you effectively get the word out to customers."
Unrealistic or lack of expectations: Establishing expectations up front helps eliminate
disappointment later, he said. What about companies that can't seem to do this on their
own? Communicating these expectations to an e-commerce consultant will help
companies make an effective plan and meet company goals. Simply stated. "Define your
success," he said.
At some point, all retailers may have fallen into one or more of these traps. The good
news is that the digital age is primed for trial and error and the ability to correct mistakes.
"It is also important to prepare for mistakes by putting policies in place." he said.
"Anticipate the most common mistakes and assign them to members of your staff in
advance. This will ensure that they are resolved promptly and efficiently when they
arise." With the proper planning in place, retailers are able to focus on the lifeline of their
business-the customer. More importantly. Harpointner stressed the importance of
understanding the needs of the customer. With more interactive solutions at their
disposal, this task has never been easier for retailers. Through features like online
reviews, consumers can openly voice their opinion to retailers-whether it involves
positive or negative feedback.
Merchants should not discount negative feedback from a shopper willing to share an
experience. "One customer's isolated complaint may indicate a broader problem." he
noted. "Instead of viewing a customer complaint as a nuisance, view it as an
opportunity."
Hands down, the biggest opportunity that could come of this information is how to avoid
repeating the same mistake with other shoppers.
[Source : Proquest - Samantha Murphy. Chain Store Age. New York: Sep 2007. Vol. 83, Iss. 9; pg. 56, 1 pgs, Copyright
Lebhar-Friedman, Inc. Sep 2007]
Question : Bring out the various e-commerce issues as indicated in the above case.