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Media Release
For Immediate Release

Going Fashion Forward with Top Names at
Asia Fashion Summit 2014
Industry practitioners will get the opportunity to exchange and understand the
dynamic Asian fashion business landscape

Singapore, 9 April 2014 The Asia Fashion Summit (AFS) 2014 will see top
fashion names come forth for the regions only conference that focuses on the
business of fashion. Themed Asias Business Perspective, AFS 2014 is into its fifth
year and will provide fresh perspectives and business insight by the fashion worlds
leading game-changers.
Organised by the Textile & Fashion Federation (TaFf), AFS 2014 promises to be the
premier fashion and retail business platform where there is something for every
fashion industry professional and enthusiast. From our very own local designer Ms
Priscilla Shunmugam, with her contemporary Asian-inspired clothes, to Mr Rick Yoo,
Managing Director of Lotte Global Fashion Division, top fashion leaders like them will
share their insights and the intricacies of the business fashion industry.
In todays environment where fashion is complex and ever-changing, keeping up-to-
date with the right trends, information and forecasts is the key to success.
Participants will be able to glean insights that are current and useful, straight from
top experts all over the world. Seeing a notable Korean fashion and retail influence
on our local markets recently, we have invited speakers from brands such as Lotte
and LG to the Summit this year. I am excited to learn from fellow fashion





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professionals at AFS, and I look forward to yet another engaging Summit this year,
said Mr Chris Koh, Honorary President, Textile & Fashion Federation (TaFf).
Other speakers at AFS 2014 include senior management from global brands such as
Lotte Global Fashion Division, LF Corp, IVIS Group Ltd, TMall.com, WGSN and
Zalora. Local fashion publication Her World, and its online arm, herworldPLUS, will
also be conducting a workshop at this years summit. Please refer to Annex A for the
full list of conference and workshop details.
Mr Harry Markl, Regional Managing Director of Zalora Group said, We are at a time
where our customer needs and buying preferences are ever-changing. The online
shopping sphere, which has changed the entire retail and fashion landscape in
Singapore, Asia and the rest of the world, has seen a greater focus on differentiation
and competitiveness amongst other stores, be it physical or online-based. We look
forward to sharing on the current online trends and the future of online shopping.

More than 500 fashion professionals ranging from designers, brand owners,
entrepreneurs, retailers, brand managers, merchandisers, buyers and more, are
expected to attend AFS 2014. With presentations, interactive panel discussions and
small group workshops, the three-day event will help participants refine their
strategies, create compelling store experiences, and grow their customer bases.
The topics at AFS include a focus on the personalised customer shopping
experience with multi-channel shopping, and the future of the Asian fashion retail
market.

AFS 2014 will include a one-day conference on 15 May 2014 and a series of
workshops on 16 and 17 May 2014 at Suntec City Convention Centre.




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Early bird registration for AFS 2014 is now open until 14
April 2014. For enquiries, please contact the AFS 2014 Registration Desk at +65
6393 0225 or email contact@asiafashionsummit.com. More information can be
found at www.asiafashionsummit.com.

-END-

For more information on Asia Fashion Summit, please contact:

Nurul Rasheed
Asia PR Werkz
Email: nurul@asiaprwerkz.com
Phone: +65 9474-6733

Sheryl Koh
Asia PR Werkz
Email: sheryl@asiaprwerkz.com
Phone: +65 9151-5328


About Asia Fashion Summit (AFS)
The Asia Fashion Summit, organised by Textile & Fashion Federation (TaFf), is a
premier business conference that creates knowledge, provides and shares expert
views on fashion topics that are important to fashion industry professionals in Asia.
For three days, more than 30 fashion insiders and leaders from the fashion industry
around the world will generate thought provoking discussions on how to engage the
Asian consumers. With its carefully structured format of keynote presentations,
interactive panel sessions and small group workshops to deliver value to delegates,
the summit is a must-attend event for fashion industry professionals in Asia. AFS is
TaFfs effort to advance Singapore as a regional strategic fashion hub. For more
information, please visit www.asiafashionsummit.com.




Nuria Tjai
Textile and Fashion Federation
Email: nuriatjai@taff.org.sg
Phone: +65 6479 7603



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About Textile and Fashion Federation (Singapore)
The Textile and Fashion Federation (TaFf) was formed through a collation of the
textitle and garment associations in 1981. Singapores textile and garment industry
has since then transformed from a manufacturing base to be a regional fashion,
marketing and sourcing hub. TaFf takes an active role in nurturing the next
generation of talents, facilitate marketing and exploration of textile and apparels to
the world, promote the betterment of business practices through the adoption of
advanced technology. We encourage participation in research development,
innovation and other enhancement activity or social projects which add value to the
industry. For more information, please visit www.taff.org.sg.

About Asia Fashion Exchange (AFX)
AFX aims to position Singapore as Asias leading fashion hub, and is made up of
four pillar events. These are BLUEPRINT, a trade show that positions itself as the
fashion trade gateway to Asia which creates business opportunities between
international buyers and promising design players; Asia Fashion Summit, a premier
fashion business conference that generates thought leadership content and insights
on fashion topics for industry professionals; Audi Fashion Festival Singapore, a
showcase of world-class collections by top and emerging designers and labels, both
international and Asian; and Audi Star Creation, a regional fashion design
competition to spot budding talent. AFX is a joint private and public sector initiative
involving the Textile and Fashion Federation of Singapore (TaFf), Mercury Marketing
and Communications and government agencies, International Enterprise (IE)
Singapore, SPRING Singapore (SPRING) and Singapore Tourism Board (STB). For
more information, please visit www.asiafashionexchange.com.sg



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Annex A
Conference Highlights:
The Dynamism of Korean Retail Industry Mr. Rick Yoo, Managing Director, Lotte
Global Fashion Division
2014 Global Retail Trends Ms. Erica Ng, Business & Retail Editor, WGSN APAC
Are Departmental Stores Making a Comeback Mr. Franz Kraatz, Managing
Director, Robinsons Singapore
Inside Buyers Perspective: Online and Offline Customer Journey Mr Franz Kraatz,
Managing Director, Robinsons Singapore, Mr Rick Yoo, Managing Director, Lotte
Global Fashion Division, and Ms Silvia Wijaya, Buyer, Galleries Lafayette Indonesia,
moderated by Ms Tracy Philips, Creative Consultant & Director, Present Purpose
Expanding in China with a Creative E-Commerce Strategy Mr Kelvin Lee, Business
Development Director, Southeast Asia, Taobao International Business
Building a Solid, Long Lasting Organisational Capability Ms. Jay Anne Jin,
Business Development Division, LF Corp
The E-Tail Customer Experience in Asia Mr. Harry Markl, Regional Managing
Director, ZALORA Group
A Look at the Business Side of Fashion Mr Steven Kolb, Chief Executive Officer,
Council of Fashion Designers of America (CFDA)
In Conversation with Designer Thomas Tait Mr Thomas Tait, Fashion Designer,
Thomas Tait and Mr Colin McDowell, Leading Fashion Commentator

Workshop Highlights:
The New-Age Fashion Marketplace Reaching Out to Millions of Customers the
Right Way Mr. Magnus Grimeland, Regional Director, ZALORA Group
Customer Centric Fashion Retailing Mr. Qusai Sarraf, Chief Executive Officer, IVIS
Group Ltd
Fall & Beyond: 2014 Key Must Haves & Spring/ Summer 2015 Forecast Ms
Yvonne Kostiak, Senior Trend Consultant, Trendstop.com
Riding on the E-Commerce Wave Mr. Eric Sin, Senior Business Development
Manager, Alibaba.com
The Future of Consumer Retail Mr Ryan Lim, Business Director, Blugrapes and Ms
Viola Tan, Founder, Love Bonito
Textile and New Technologies: The Fashion Designer in the Era of the Wearable
Technologies Ms. Galina Mihaleva, Visiting Assistant Professor at School of Art,
Design and Media, Nanyang Technological University
How to Make It in Fashion Seminar, Presented by Her World and herworldPLUS
Ms. Priscilla Ong, Owner & Designer of Ong Shunmugam, Mr. Thomas Tan, Senior
Design Consultant, TaF.tc, Ms. Pamela Wigglesworth, Managing Director of
Experiential Pte Ltd, and Ms Debra Langley, Founder of Inverted Edge