UP AdCore Meeting Minutes

Team AdVocate 9.1 Pre-planning May 10, 2014

Attendance:
PRP VP: Hillary Joven - Present
AVP: Mirella Galang - Present
CRT Managers: Mich Barcenas Present
Nikki Canlas Absent
Tyrone Styling Absent
FCA Managers: Aaron Cruz Present
Ana Gaviola Absent
HR Manager: Jay Anne Bacayo Present
PRP Managers: Bingbong Austria Present
Alex Dizon Present
Jose Isaguirre - Present
SEaL Managers: Alina Aficial Present
AJ Lelis Present
Chloe Sy - Absent

Nature of Project:
Branding of AdCore by giving back
Impact to society
Corporate social responsibility AdCore version
Raising awareness for a cause or aim
Sustainability arm of AdCore
Show that AdCore is not just for corporate affairs
Inform UP students of projects

Team Dynamics (Expectations):
Summer pa lang, may client na.
Members are responsive
Members assist other departments, attend meetings, stay active throughout the semester
Closeness and unity for the team
Member Roles:
CRT: final call for execution
FCA: budgeting, client acquisition, corporate affairs, have IGP if necessary
HR: minutes, icebreaker for each meeting, text brigades, internal hype, market ideas to other AdCore
members through teasers etc.
PRP: make proposals of the flow of the campaign, make creative briefs for the Creatives to execute
SEaL: how to move and where to source materials
AVP: oversee project, to judge in case of division in the team

Project Assessment of AdVocate 8.2s Boto ni Isko:
Strengths: relevant to the students, materials used, speed candidating
Weaknesses: internal hype, support of AdCore members, overbudget, too many election-related events
similar to the campaign

Points of Action:
Should sustain the advocacys effect and contribution

General Objectives (Within Semester):
Client na may sense or client with a goal
Involve more AdCore people and UP students
Internal initiative: to set aside materials from AdCore projects (can have a partnership with
AdHouse)
Real improvements in UP
For the project not only to reach stage of awareness but also involvement

What The Team Will Do Better:
Internal Hype or Internal Marketing
More effort in engaging members
Improve involvement of AdCore members in promoting the advocacy
Peer coordination
Act based on the budget
Have an advocacy that is not only relevant, but also a breakthrough
What The Team Will Do Differently:
Post-event survey or evaluation to know if the event has really improved UP

Success Metrics:
Will depend on client

Criteria for Choosing a Good Advocacy:
Real and measurable impact in UP
Sustainability of project
Breakthrough Advocacy
Feasibility
-Also note company image
Advocacy Suggestions (by rank):
1. Self-Image
2. Anti vandalism
3. Climate Change
4. Stress Management
5. Toilets Cleanliness
6. UP Manininda Stalls Cleanliness
7. Sleep

Possible Partner Companies
1. Self-image
Dermablend, Dove, Ponds
2. Anti- vandalism
Davies, Boysen, Rain or Shine
3. Climate Change
Climate Change Commission

Reminders:
Each member should have a list of 10 possible companies for the advocacies (Deadline:
May 11)

Prepared by: Jay Anne Bacayo, HR Manager