ANNA UNIVERSITY

MASTER OF BUSINESS ADMINISTRATION (MBA)

CURRICULUM - 2005 - FULL-TIME MODE
SEMESTER I
Code No. Coure T!"#e L T $ M
BA1601 Statistics for Management 3 1 0 100
BA1602 Economic Foundations of Business Environment 4 0 0 100
BA1603 Applied Operations esearc! for Management 3 1 0 100
BA1604 Organi"ational Be!aviour 3 0 0 100
BA160# $ommunication S%ills 3 0 0 100
BA1606 Accounting for Management 3 1 0 100
BA160& 'egal Aspects of Business 3 0 0 100
BA1620 Seminar ( 0 0 4 )
SEMESTER II
Code No. Coure T!"#e L T $ M
BA16#1 *roduction Management 3 0 0 100
BA16#2 Financial Management 3 0 0 100
BA16#3 Mar%eting Management 4 0 0 100
BA16#4 +uman esource Management 3 0 0 100
BA16## Management (nformation S,stem 3 0 0 100
BA16#6 -ualit, Management 3 0 0 100
BA16#& esearc! Met!od in Business 3 0 0 100
BA16#. Business Application Soft/are 0 0 4 100
BA16&0 Seminar (( 0 0 4 )
SUMMER SEMESTER (% &EE'S)
BA 1&10 S1MME *O2E$3
*ro4ect report of t!e Summer *ro4ect is to 5e su5mitted 5, t!e students
/it!in 30 da,s from t!e commencement of t!e 3
rd
semester6 Evaluation report
s!ould 5e sent to t!e $ontroller of E7aminations 5, t!e +O8 t!roug! t!e
*rincipal9 5efore t!e last /or%ing da, of t!e 3
rd
semester6
1
SEMESTER III
Code No. Coure T!"#e L T $ M
BA1&01 (nternational Business Management 3 0 0 100
BA1&02 Strategic Management 3 0 0 100
E1))) Electives ( 3 0 0 100
E2))) Electives (( 3 0 0 100
E3))) Electives ((( 3 0 0 100
E4))) Elective (: 3 0 0 100
E#))) Elective : 3 0 0 100
E6))) Elective :( 3 0 0 100
BA1&10 Summer *ro4ect eport 0 0 0 100
BA1&20 Seminar ((( 0 0 4 )
SEMESTER IV
Code No. Coure T!"#e L T $ M
BA1&&0 *ro4ect ;or% 0 0 2
4
400
LIST OF ELECTIVES
MASTER OF BUSINESS ADMINISTRATION (MBA)
Coure
Code
Coure T!"#e L T $ M
MAR'ETIN( - ELECTIVES
BA1&21 Sales Management 3 0 0 100
BA1&22 Services Mar%eting 3 0 0 100
BA1&23 Advertising and Sales *romotion 3 0 0 100
BA1&24 $onsumer Be!aviour 3 0 0 100
BA1&2# Brand Management 3 0 0 100
BA1&26 ural Mar%eting 3 0 0 100
FINANCE - ELECTIVES
BA1&2& Securit, Anal,sis and *ortfolio Management 3 0 0 100
BA1&2. Merc!ant Ban%ing and Financial Services 3 0 0 100
BA1&20 (nternational 3rade Finance 3 0 0 100
BA1&30 Strategic Financial Management 3 0 0 100
BA1&31 $orporate Finance 3 0 0 100
BA1&32 8erivatives Management 3 0 0 100
)UMAN RESOURCE - ELECTIVES
BA1&33 Managerial Be!aviour and Effectiveness 3 0 0 100
BA1&34 Entrepreneurs!ip 8evelopment 3 0 0 100
BA1&3# Organisational 3!eor, 8esign < 8evelopment 3 0 0 100
BA1&36 (ndustrial elations and 'a5our ;elfare 3 0 0 100
BA1&3& 'a5our 'egislations 3 0 0 100
BA1&3. Strategic +uman Management and
8evelopment
3 0 0 100
2
Coure
Code
Coure T!"#e L T $ M
SYSTEMS - ELECTIVES
BA1&30 Soft/are 8evelopment 3 0 0 100
BA1&40 8ata5ase Management S,stems 3 0 0 100
BA1&41 E=$ommerce 3ec!nolog, and Management 3 0 0 100
BA1&42 Enterprise esource *lanning for Management 3 0 0 100
BA1&43 Soft/are *ro4ect and -ualit, Management 3 0 0 100
BA1&44 8ecision Support S,stem 3 0 0 100
BA1&4# (nformation 3ec!nolog, for Management 3 0 0 100
O$ERATIONS MANA(EMENT ELECTIVES
BA1&46 Facilities 'ocation and *rocess 8esign 3 0 0 100
BA1&4& $omputer (ntegrated Manufacturing 3 0 0 100
BA1&4. Suppl, $!ain Management 3 0 0 100
BA1&40 Advanced Operations Management 3 0 0 100
BA1&#0 'ogistics Management 3 0 0 100
BA1&#1 Advanced Maintenance Management 3 0 0 100
NOTE * 3!ree electives from an, t/o among t!e # area of specialisation are to
5e c!osen 5, t!e Students6
I SEMESTER CORE SUB+ECTS
BA,%0, STATISTICS FOR MANA(EMENT - , 0 ,00
,. $ROBABILITY* .
Basic definitions and rules for pro5a5ilit,9 conditional pro5a5ilit, independence of
events9 Ba,e>s t!eorem9 and random varia5les9 *ro5a5ilit, distri5utions?
Binomial9 *oisson9 1niform and @ormal distri5utions6
2. SAM$LIN( DISTRIBUTION AND ESTIMATION* .
(ntroduction to sampling distri5utions9 sampling distri5ution of mean and
proportion9 application of central limit t!eorem9 sampling tec!niAues6 Estimation?
*oint and (nterval estimates for population parameters of large sample and small
samples9 determining t!e sample si"e6
3
-. TESTIN( OF )Y$OT)ESIS* ,2
+,pot!esis testing? one sample and t/o sample tests for means and proportions
of large samples B"=testC9 one sample and t/o sample tests for means of small
samples Bt=testC9 F=test for t/o sample standard deviations9 $!i=sAuare test for
single sample standard deviation6 $!i=sAuare tests for independence of attri5utes
and goodness of fit6
/. NON-$ARAMETRIC MET)ODS* %
Sign test for paired data6 an% sum test? Mann D ;!itne, 1 test and %rus%al
;allis test6 One sample run test9 ran% correlation6
5. CORRELATION0 RE(RESSION AND TIME SERIES ANALYSIS .
$orrelation anal,sis9 estimation of regression line6 3ime series anal,sis?
:ariations in time series9 trend anal,sis9 c,clical variations9 seasonal variations
and irregular variations6
TOTAL * /5
TE1T BOO'S*
16 'evin 6(6 and u5in 86S69 EStatistics for managementF9 &
t!
edition9 *rentice
+all of (ndia *vt6 'td69 @e/ 8el!i9 20016
26 Ac"el A686 and Sounderpandian 269 E$omplete Business StatisticsF9 #
t!

edition9 3ata McGra/ D +ill *u5lis!ing $ompan, 'td69 @e/ 8el!i9 20046
36 Anderson 8669 S/eene, 8626 and ;illiams 36A69 EStatistics for 5usiness and
economicsF9 .
t!
edition9 3!omson BSout! D ;esternC Asia *te6 'td69
Singapore9 2002.
REFERENCES*
16 'evine 86M69 Hre!5iel 36$6 and Berenson M6'69 EBusiness Statistics? A First
$ourseF9 *earson Education Asia9 2
nd
edition9 @e/ 8el!i9 20026
26 +ooda 6*69 Statistics for Business and EconomicsF9 2
nd
edition9 Macmillan
(ndia 'td69 20016
36 Morse '6B69 EStatistics for Business and EconomicsF9 +arper$ollins college
*u5lis!ers9 @e/ Ior%9 10036
46 Bo/erman B6'69 $onnel 636O> and +and M6'69 EBusiness Statistics in
*raticeF9 2
nd
edition9 McGra/=+ill J (r/in9 20016
#6 Gupta S6$6 and Hapoor :6H69 EFundamentals of Mat!ematical StatisticsF9
Sultan $!and < Sons9 @e/ 8el!i9 20026
4
BA,%02 ECONOMIC FOUNDATIONS OF BUSINESS ENVIRONMENT
/ 0 0 ,00
UNIT I NATURE AND SCO$E OF MACRO ECONOMIC ISSUES* ,0
Macro economic varia5les D national income9 investment9 savings9 emplo,ment9
inflation9 5alance of pa,ment9 e7c!ange rate9 etc6 D circular flo/ of income D
national income concepts D measurement of national income D role of economic
planning D (ndian economic planning6
UNIT II ANALYSIS OF NATIONAL INCOME* ,5
8etermination of national income D He,nesian perspective = multiplier D
accelerator D 5usiness c,cle D t!e role of fiscal polic, D (ndian fiscal polic, and
e7periences6
UNIT III ANALYSIS OF MONEY MAR'ET* ,0
8emand and suppl, of mone, D mone, mar%et eAuili5rium D t!e role of mone, =
monetar, polic, D (ndian perspectives6
UNIT IV INTE(RATION OF COMMODITY AND MONEY MAR'ET* ,0
Anal,sis of inflation and unemplo,ment D t!e role of economic policies D (ndian
e7periences6
UNIT V ANALYSIS OF E1TERNAL SECTOR* ,5
(nternational trade D trade multiplier D lin%age model D t!e role of trade polic, D
anal,sis of performance of (ndian econom, in e7ternal sector6
TOTAL * %0
TE1T BOO'S*
16 A!u4a +6'69 Economic Environment of Business9 Macroeconomic anal,sis9
S6$!and < $ompan, 'td69 @e/ 8el!i9 200#6
26 Gupta9 G6S6 Macroeconomics9 3!eor, and Applications9 3ata McGra/=+ill
pu5lis!ing compan, 'td69 @e/ 8el!i9 20016
REFERENCES*
16 Samuelson9 *aul A69 and @ord!aus9 ;6869 Economics9 3ata McGra/=+ill
pu5lis!ing compan, 'td69 @e/ 8el!i 20046
26 uddar 8att and H6*6M6Sund!aram9 (ndian Econom,9 S6$!and <
$ompan, 'td69 @e/ 8el!i9 20036
36 Government of (ndia BMinistr, of FinanceC9 Economic Surve, B'atest
issueC9 @e/ 8el!i6
5
BA,%0- A$$LIED O$ERATIONS RESEARC) - , 0 ,00
UNIT I INTRODUCTION TO LINEAR $RO(RAMMIN( (L$) ,2
(ntroduction to applications of operations researc! in functional areas of
management6 'inear *rogramming=formulation9 solution 5, grap!ical and
simple7 met!ods B*rimal = *enalt,9 3/o *!aseC9 Special cases6 8ual simple7
met!od6 *rinciples of 8ualit,6 Sensitivit, Anal,sis6
UNIT II LINEAR $RO(RAMMIN( E1TENSIONS ,2
3ransportation Models BMinimising and Ma7imising $asesC D Balanced and
un5alanced cases D (nitial Basic feasi5le solution 5, @=; $orner ule9 'east
cost and :ogel>s appro7imation met!ods6 $!ec% for optimalit,6 Solution 5, MO8(
J Stepping Stone met!od6 $ases of degenerac,6 3rans!ipment Models6
Assignment Models BMinimising and Ma7imising $asesC D Balanced and
1n5alanced $ases6 Solution 5, +ungarian and Branc! and Bound Algorit!ms6
3ravelling Salesman pro5lem6 $re/ Assignment Models6

UNIT III INTE(ER LINEAR $RO(RAMMIN( AND (AME T)EORY ,2
Solution to pure and mi7ed integer programming pro5lem 5, Branc! and Bound
and cutting plane algorit!ms6
Game 3!eor,=3/o person Kero sum games=Saddle point9 8ominance ule9
$onve7 'inear $om5ination BAveragesC9 met!ods of matrices9 grap!ical and '*
solutions6
UNIT IV DYNAMIC $RO(RAMMIN(0 SIMULATION AND DECISION
T)EORY ,2
8,namic *rogramming B8*C D 8eterministic $ases=Ma7imising and Minimising
pro5lems6 8* tec!niAues for '* pro5lems6
8ecision ma%ing under ris% D 8ecision trees D 8ecision ma%ing under
uncertaint,6
Application of simulation tec!niAues for decision ma%ing6
UNIT V 2UEUIN( T)EORY AND RE$LACEMENT MODELS. ,2
-ueuing 3!eor, = single and Multi=c!annel models D infinite num5er of
customers and infinite calling source6
eplacement Models=(ndividuals replacement Models B;it! and /it!out time
value of mone,C D Group eplacement Models6
TOTAL * %0
6
TE1T BOO'S*
16 *aneerselvam 69 Operations esearc!9 *rentice +all of (ndia9 Fourt!
*rint9 August 20036
26 3ulsian *6$9 :is!al *ande,9 -uantitative 3ec!niAues B3!eor, and
*ro5lemsC9 *earson Education BAsiaC9 First (ndian eprint9 20026
REFERENCES*
16 +amd, A 3a!a9 (ntroduction to Operations esearc!9 *rentice +all (ndia9
Sevent! Edition9 3!ird (ndian eprint 20046
26 Gupta *6H9 Man Mo!an9 *ro5lem in Operations esearc! BMet!ods and
SolutionsC9 Sultan $!and and Sons9 @int! Edition9 20036
36 :o!ra @686 -uantitative 3ec!niAues in Management9 3ata McGra/ +ill9
Second Edition9 20016
46 Halavat!, S9 Operations esearc!9 Second Edition9 t!ird eprint 20049 :i%as
*u5lis!ing +ouse6
7
BA,%0/ OR(ANI3ATIONAL BE)AVIOUR - 0 0 ,00
,. FOCUS AND $UR$OSE 5
8efinition9 need and importance of organi"ational 5e!aviour D nature and scope
D frame /or% D organi"ational 5e!aviour models6
2. INDIVIDUAL BE)AVIOUR ,2
*ersonalit, D t,pes D factors influencing personalit, D t!eories D learning D t,pes
of learners D t!e learning process D learning t!eories D organi"ational 5e!aviour
modification6
Attitudes D c!aracteristics D components D formation D measurement6
*erceptions D importance D factors influencing perception D interpersonal
perception6
Motivation D importance D t,pes D effects on /or% 5e!avior6
-. (ROU$ BE)AVIOUR ,0
Organi"ation structure D formation D groups in organi"ations D influence D group
d,namics D emergence of informal leaders and /or%ing norms D group decision
ma%ing tec!niAues D interpersonal relations D communication D control6
/. LEADERS)I$ AND $O&ER 4
Meaning D importance D leaders!ip st,les D t!eories D leaders :s managers D
sources of po/er D po/er centers D po/er and politics6
5. DYNAMICS OF OR(ANI3ATIONAL BE)AVIOURS ,0
Organi"ational climate D factors affecting organi"ational climate D importance6
2o5 satisfaction D determinants D measurements D influence on 5e!avior6
Organi"ational c!ange D importance D sta5ilit, :s c!ange D proactive :s reaction
c!ange D t!e c!ange process D resistance to c!ange D managing c!ange6
Organi"ational development D c!aracteristics D o54ectives D team 5uilding6
Organi"ational effectiveness D perspective D effectiveness :s efficienc, D
approac!es D t!e time dimension D ac!ieving organi"ational effectiveness6
TOTAL * /5
TE1T BOO'S*
16 Step!en *6o5ins9 Organisational Be!avior9 *rentice +all of (ndia9 0
t!

edition9 20016
26 +ellriegel9 Slocum and ;oodman9 Organisational Be!avior9 Sout!=;estern9
3!omson 'earning9 0
t!
edition9 20016
REFERENCES*
16 Sc!ermer!orn9 !unt and Os5orn9 Organisational 5e!avior9 2o!n ;ile,9 &
t!

edition9 20016
26 2it S6$!and9 Organisational Be!avior9 :i%as pu5lis!ing +ouse *vt6 'td6 2
nd

edition9 20016
36 Fred 'ut!ans9 Organisational Be!avior9 McGra/ +ill Boo% $o69 100.6
46 @e/ Strom < 8avis9 Organisational 5e!aviour9 McGra/ +ill9 20016
#6 2affa +arris and Sandra +artman9 Organisational Be!aviour9 2aico9 20026
BA,%05 COMMUNICATION S'ILLS - 0 0 ,00
8
,. COMMUNICATION IN BUSINESS 4
S,stems approac!9 forms of 5usiness communication9 management and
communication9 factors facilitating communication6
2. COMMUNICATION $ROCESS 5
(nterpersonal perception9 selective attention9 feed5ac%9 varia5les9 listening
5arriers to listening9 persuasion9 attending and conducting intervie/s9
participating in discussions9 de5ates and conferences9 presentation s%ills9
paralinguistic features9 oral fluenc, development6
-. BUSINESS CORRES$ONDENCE ,2
Business letter6 Memos9 minutes9 agendas9 enAuiries9 orders9 sales letters9
notice9 tenders9 letters of application9 letter of complaints6
/. TEC)NICAL RE$ORTS .
Format9 $!oice of voca5ular,9 co!erence and co!esion9 paragrap! /riting9
organi"ation6
5. $RO+ECT RE$ORTS .
*ro4ect proposal9 pro4ect reports9 appraisal reports6
TOTAL */5
TE1T BOO'S*
16 S!aran 26Genrson and Steven M6Gerson D E3ec!nical ;riting D *rocess
and *roductF D *earson Education D 20006
26 a,mond :6'esi%ar9 2o!n 86 *ettit and Mar, E6Flatle, D 'esi%ass Basic
$ommunication 3ata McGra/ ;ill .
t!
Edition D 10006
36 Stevel6 E6 *aule,9 8aniel G6iordan D 3ec!nical eport ;riting 3oda, D
A(3BS *u5lis!ing < 8istri5utors9 (ndia #
t!
edition D 20006
46 o5ert '6S!urter9 Effective letters in 5usiness 3!rid Ed6 10.36
REFERENCES*
16 McGrait! D Basic Managerial S%ills for all *rentice +all of (ndia D 6
t!
Edition
20026
26 +allida,9 M6A6H, 6+asan9 $o!esion in Englis!9 'ongman9 'ondon 10&66
9
BA,%0% ACCOUNTIN( FOR MANA(EMENT - , 0 ,00
,. FINANCIAL ACCOUNTIN(* .
161 (ntroduction to Financial9 cost and management Accounting9 generall,
accepted accounting principles9 conventions and concepts6 3!e 5alance s!eet
and related concepts9 t!e profit and loss account and related conceptsJ
(ntroduction to inflation accounting introduction to !uman resources accounting6
,.2 A66ou7"!78 Me69:7!6 ,5
Basic records9 preparation of financial statements9 revenue recognition and
measurement9 matc!ing revenues and e7penses9 (nventor, pricing and
valuation9 Fi7ed assets and depreciation accounting9 intangi5le assets6
,.- A7:#;! o< <!7:76!:# ":"e=e7" ,2
Financial ratio anal,sis9 cas! flo/ and funds flo/ statement anal,sis
2. COST ACCOUNTIN( AND MANA(EMENT ACCOUNTIN(* ,2
2., Co" A66ou7"*
Accounting for manufacturing operations9 classification of manufacturing costs9
Accounting for manufacturing costs6
$ost Accounting S,stems? 2o5 order costing9 *rocess costing9 Activit, Based
costing9 $osting and t!e value c!ain9 3arget costing9 $ost=:olume D *rofit
Anal,sis9 Standard cost s,stem6
2.2 M:7:8e=e7" A66ou7"!78* ,2
elevant $ost for decision ma%ing9 (ncremental anal,sis9 Special order decision9
*roduction constraint decisions9 Ma%e or 5u, decisions9 sell9 scrap or re5uild
decisions9 2oint product decision9 esponsi5ilit, accounting and performance
evaluation6
Budget? As a planning and control tool6
TOTAL * %0
TE1T BOO'S*
16 M6I6H!an < *6H62ain D Management Accounting9 3ata McGra/ +ill
pu5lis!ing compan, 'td69 20046
26 M6A6Sa!af D Management Accounting B*rinciples < *raticeC? :i%as
*u5lis!ing +ouse *vt6 'td69 @e/ 8el!i9 20046
REFERENCES*
16 6S6@6*illai < Bagavat!i D Managemnt Accounting S6$!and < $o6 'td69 @e/
8el!i9 B2002C
26 6@ara,anas/am, D Financial Accounting D A managerial perspective
*rentice +all (ndia *vt69 'td69 @e/ 8el!i6
36 B!attac!ar,a S6H62o!n 8earden Accounting for Managemnt te7t and cases
D :i%as pu5lis!ing !ouse9 @e/ 8el!i9 20006
46 $!arles 36+ornegren D (ntroduction to management accounting *rentice
10
+all9 @e/ 8el!i9 20016
BA,%05 LE(AL AS$ECTS OF BUSINESS - 0 0 ,00
,. MERCANTILE AND COMMERCIAL LA& ,5
T9e I7d!:7 Co7"r:6" A6" ,452*
Essential of a valid contract9 :oid Agreements9 Formation of a contract9
performance of contracts9 5reac! of contract and its remedies9 -uasi contracts6
T9e S:#e o< (ood A6" ,.-0*
Sales contract9 transfer of title and ris% of loss9 /arranties in sales contract9
performance of sales contracts9 conditional sales and rig!ts of an unpaid seller6
Ne8o"!:>#e !7"ru=e7" A6" ,44,*
@ature and reAuisites of negotia5le instruments9 transfer of negotia5le
instruments and lia5ilit, of parties9 enforcement of secondar, lia5ilit,9 !older in
due course9 special rules for c!eAues and drafts9 disc!arge of negotia5le
instruments6
A8e76;
@ature of agenc, D +o/ created9 Agent>s aut!orit, and lia5ilit, of principal and
t!ird part,? ig!ts and duties of principal9 agents and 3!ird part,9 lia5ilit, of
principal or agents torts9 termination of agenc,6
2. COM$ANY LA& ,0
Ma4or principles D @ature and t,pes of companies9 Formation9 Memorandum and
Articles of Association9 *rospectus9 *o/er9 duties and lia5ilities of 8irectors9
/inding up of companies9 $orporate Governance6
-. INDUSTRIAL LA&* ,0
An Overvie/ of Factories Act9 *a,ment of ;ages Act9 *a,ment of Bonus Act9
Minimum ;ages Act9 (ndustrial 8isputes Act6
/. INCOME TA1 ACT AND SALES TA1 ACT* 5
$orporate 3a7 *lanning9 Overvie/ of Sales 3a7 Act9 including :alue Added 3a76
5. CONSUMER $ROTECTION ACT AND INTRODUCTION OF CYBER
LA&S* 5
TOTAL * /5
TE1T BOO'S
16 @686Hapoor9 Elements of mercantile la/ D Sultanc!and and compan,9 @e/
8el!i D 'atest edition6
26 Sen < Mitra D $ommercial and (ndustrial la/ D 3!e /orld press9 *vt6 'td69
$alcutta D 10066
REFERENCES*
16 *6*6S6Gogna9 Mercantile 'a/9 S6$!and < $o6 'td69 @e/ 8el!i9 10006
26 8r6:inod H6Sing!ania 8irect 3a7es *lanning and Management B'atest
11
editionC
36 espective Bare Acts6
II SEMESTER CORE SUB+ECTS
BA,%5, $RODUCTION MANA(EMENT - 0 0 ,00
,. INTRODUCTION TO $RODUCTION AND O$ERATION
MANA(EMENT* .
*roduction and Operations Management B*OMC D @eed9 +istor,9 S,stem9 3,pes9
functions and communication in *OM6
$omputer (ntegrated Manufacturing and Services S,stems6
Glo5al Jtrade operations and suppl, net/or% applications6
2. MATERIAL AND INVENTORY MANA(EMENT* .
Material Management BMMC D +andling 3ec!nolog, Bo5ots9 Automated storage
and retrieval s,stems BASSC and met!ods B2(39 J Han5an9 AB$ S,stemsC
(ndependent 8emand (nventor, Models D Fi7ed order s,stem9 Basic EO-9 EB-
Models9 -uantit, discount models6
8ependent 8emand (nventor, models D M* and M* (( s,stems (ntroduction
to E*9 e=5usiness and e=operations strategies6
-. $LANNIN( AND FORECASTIN( .
(ntroduction to Strategic9 3actical9 Operational9 Aggregate and $apacit,
*lanning6
*lanning *roduct design and development D Applications of $A89 E7pert
s,stems9 Standardisation9 Group 3ec!nolog, BG3C and esearc! and
8evelopment.
Forecasting D 3,pes9 Met!ods B-ualitative and -uantitativeC9 3,pes of variation
in data9 Minimising forecasting errors and selection of forecasting met!ods6
/. SC)EDULIN( AND $RO+ECT MANA(EMENT MET)ODS .
2o!nson>s Algorit!m for 4o5 seAuencing Bn 4o5 t!ro> 2 mac!ines9 n 4o5s t!ro> 3
mac!ines9 n 4o5s t!ro> m mac!ines and 2 4o5s t!ro> m mac!inesC
1se of Gantt c!arts9 -ueuing anal,sis and $ritical atios as met!ods for 4o5
sc!eduling6 *E3 J $*M D 8ra/ing t!e net/or%9 computation of processing time9
floats and critical pat!6 esource leveling tec!niAues6

5. FACILITY0 LAYOUT LOCATION AND &OR' MEASUREMENT .
Facilit, 'ocation 8ecisions BF'c8C D Selections of countr,9 region and site6
Facilit, 'a,out 8ecision BFl,8C D 3,pes BFi7ed *osition9 and *roduction9 *rocess9
Fle7i5leC9 Met!odologies B8istance Minimising9 $omputer soft/are s,stems
B$AF39 $OE'A*9 A'8E*C9 'ine Balancing and performance ratios9 /or%
measurement met!ods B;MC = 3ime stud,9 met!ods=time measurement9 ;or%
12
Sampling9 ;!ite color measurement and learning curves9 1sing ;M to increase
productivit,6
TOTAL * /5
13
TE1T BOO'S*
16 6*aneer Selvam9 *roduction and Operations Management9 *rentice +all of
(ndia9 20026
26 Sang M 'ee and Marc 2 Sc!nieder4ans9 Operation Management9 All (ndia
*u5lis!ers and 8istri5utors9 First (ndian edition 100&6
36 o5ert +6 'o/son9 Strategic operations Management B3!e ne/ competitive
advantageC9 :i%as *u5lis!ing +ouse9 First (ndian reprint 20036
REFERENCES*
16 3!omas E Morton9 *roduction and operations management9 :i%as *u5lis!ing
+ouse9 First (ndian reprint 20036
26 Ma!apatra * B9 $omputer Aided *roduction Management9 *rentice +all of
(ndia9 20016
36 Martand 3 3elsang9 *roduction Management9 S $!and and $ompan,9 First
edition 200#6
14
BA,%52 FINANCIAL MANA(EMENT - 0 0 ,00
,
.
FOUNDATIONS OF FINANCE
Financial management D An overvie/9 time value of mone,6
(ntroduction to t!e concept of ris% and return of a single asset and
of a portfolio9 valuation of 5onds and s!ares option valuation6
.
2 INVESTMENT DECISIONS*
$apital Budgeting? *rinciples and tec!niAues9 @ature of capital
5udgeting9 (dentif,ing relevant cas! flo/s9 Evaluation 3ec!niAues9
*a,5ac%9 Accounting rate of return9 @et *resent :alue9 (nternal
ate of eturn9 *rofita5ilit, (nde79 $omparison of 8$F
tec!niAues9 *ro4ect selection under capital rationing9 (nflation and
capital 5udgeting6 $oncept and measurement of cost of capital9
Specific costs and overall cost of capital
.
3
6
FINANCIN( AND DIVIDEND DECISION*
Financial and operating leverage9 capital structure9 $ost of capital
and revaluation9 designing capital structure6
8ividend polic,9 Aspects of dividend polic,9 practical
consideration9 forms of dividend polic,9 practical considerations9
forms of dividends9 s!are splits6
.
4
6
&OR'IN( CA$ITAL MANA(EMENT*
*rinciples of /or%ing capital? $oncepts needL 8eterminants9
issues and estimation of /or%ing capital9 Accounts eceiva5les
Management and factoring9 (nventor, management9 $as!
management9 ;or%ing capital finance9 3rade credit9 Ban% finance
and $ommercial paper6
.
#
6
LON( TERM SOURCES OF FINANCE*
(ndian capital and stoc% mar%et9 @e/ issues mar%et
'ong term finance? S!ares de5entures and term loans9 lease9 !ire
purc!ase9 pro4ect financing9 venture capital financing6
.
/5
TE1T BOO'S
16 (6M6*ande, Financial Management9 :i%as *u5lis!ing +ouse *vt6 'td69 .
t!

edition9 1000
26 M6I6 H!an and *6H62ain Financial management9 3e7t9 *ro5lems and cases
3ata McGra/ +ill *u5lis!ing compan, 'td69 4
t!
edition9 20046
REFERENCES*
16 As/at 8amodaran9 $orporate Finance 3!eor, and practice9 2o!n ;ile, <
Sons9 2000
26 +ris!i%es B!attac!ar,a D ;or%ing capital management9 strategies and
tec!niAues9 pentice D +all of (ndia *vt6 'td69 @e/ 8el!i 20016
36 2ames $6:an!orne D Financial Management and polic, D *erason
Education Asia Blo/ priced editionC9 Blatest editionC
15
BA,%5- MAR'ETIN( MANA(EMENT / 0 0 ,00
16 Mar%eting conceptual frame /or% D mar%eting environment D customer
oriented organi"ation D mar%eting interface /it ot!er functional areas
mar%eting in a glo5alised environment6 ,0
26 *roduct planning and development D product life c,cle D 5rand
management9 developing ne/ product D mar%et segmentation D targeting
and positioning9 developing mar%eting mi79 pricing decisions D c!annel
design and management D retailing and /!olesaling D promotion met!ods6
Advertisement and personal selling9 pu5lic relations6 ,5
36 1nderstanding (ndustrial and individual 5u,er 5e!avior D influencing factors
D responding 5u,er 5e!aviour D 5uilding customer satisfaction D mar%eting
to organi"ation and mar%eting of services6 ,5
46 MAR'ETIN( RESEARC)* 3,pes9 process D tools and tec!niAues D
application of mar%eting researc! D product launc!ing9 demand estimation9
advertising9 5rand preferences9 customer satisfaction9 retail stores image9
customer perception9 distri5ution9 customer relations!ip9 competitor
anal,sis and related aspects D preparation of mar%eting researc! report D
sample case studies6 ,0
#6 INFORMATION TEC)NOLO(Y IM$ACT ON MAR'ETIN( DECISIONS*
Online mar%eting D /e5 5ased mar%eting programmes D emerging no/
trends and c!allenges to mar%eters6 ,0
TOTAL * %0
TE1T BOO'S
16 *!lip Hortler? Mar%eting management BMillenium edidtionC9 prentice !all of
(ndia * BltdC9 @e/ 8el!i 20016
26 Ki%mand d>Amico9 Mar%eting Sout! /estern9 3!omson 'earning9 20006
REFERENCES*
16 Mic!eal 6$"in%ota < Masaa%i Hota5e9 Mar%eting management9 :i%as
3!omson learning 20006
26 8ouglas9 268ar,mple mar%eting management 2o!n ;ile, < Sons9 2000
36 @AG9 mar%eting successfull, A professional perceptive9 macmilan 20016
46 Bo,d ;al%er9 Mar%eting Management9 McGra/ +ill9 2002
#6 Aa%ar 8a,9 Humar9 Essential of Mar%eting esearc!
66 Heit! Flet!er9 Mar%eting Management and (nformation 3ec!nolog,
*rentice +all9 100.6
16
&6 6'6:ars!ne,9 S6'6Gupta9 mar%eting management (ndian perspective9
Sultan $!and 20006
BA,%5/ )UMAN RESOUCE MANA(EMENT - 0 0 ,00
,. $ERCE$TIVE IN )UMAN RESOURCE MANA(EMENT* 5
Evolution of !uman resource management D t!e importance of t!e !uman factor
D o54ectives of !uman resource management D role of !uman resource manager
D !uman resource policies D computer applications in !uman resource
management6
2. T)E CONCE$T OF BEST FIT EM$LOYEE* 4
(mportance of !uman resource planning D forecasting !uman resource
reAuirement D internal and e7ternal sources6 Selection process screening D tests
= validation D intervie/ = medical e7amination D recruitment introduction D
importance D practices D sociali"ation 5enefits6
-. TRAININ( AND E1ECUTIVE DEVELO$MENT* ,0
3,pes of training met!ods purpose 5enefits resistance6 E7ecutive development
programmes D common practices = 5enefits D self development D %no/ledge
management6
/. SUSTAININ( EM$LOYEE INTEREST* ,2
$ompensation plan D re/ard D motivation D t!eories of motivation D career
management D development mentor D protMgM relations!ips6
5. $ERFORMANCE EVALUATION AND CONTROL $ROCESS* ,0
Met!od of performance evaluation D feed5ac% D industr, practices6 *romotion9
demotion9 transfer and separation D implication of 4o5 c!ange6 3!e control
process D importance D met!ods D reAuirement of effective control s,stems
grievances D causes D implications D redressal met!ods6
TOTAL * /5
TE1T BOO'S*
16 8ecen"o and o55ins9 +uman esource Management9 ;ilse,9 6
t!
edition9
20016
26 Bis/a4eet *attana,a%9 +uman esource Management9 *rentice +all of (ndia9
20016
REFERENCES*
16 +uman esource Management9 Eugence Mc%enna and @ic Beac!9
*earson Education 'imited9 20026
17
26 8essler +uman esource Management9 *earson Education 'imited9 20026
36 Mamoria $6B6 and Mamoria S6*ersonnel Management9 +imala,a
*u5lis!ing $ompan,9 100&6
46 ;a,ne $ascio9 Managing +uman esource9 McGra/ +ill9 100.6
#6 (vancevic!9 +uman esource Management9 McGra/ +ill 20026
BA,%55 MANA(EMENT INFORMATION SYSTEM - 0 0 ,00
,. INTRODUCTION* 5
(nformation s,stem D esta5lis!ing t!e frame/or% D 5usiness model D information
s,stem arc!itecture D evolution of information s,stems6
2. SYSTEM DEVELO$MENT* 4
Modern information s,stem D s,stem development life c,cle D structured
met!odologies D designing computer 5ased met!od9 procedures control9
designing structured programs6
-. INFORMATION SYSTEM* ,0
Functional areas9 Finance9 mar%eting9 production9 personnel D levels9 $oncepts
of 8SS9 E(S9 ES D comparison9 concepts and %no/ledge representation D
managing international information s,stem6
/. IM$LEMENTATION AND CONTROL* ,0
3esting securit, D coding tec!niAues D detection of error D validation D cost
5enefits anal,sis D assessing t!e value and ris% information s,stems6
5. SYSTEM AUDIT* ,0
Soft/are engineering Aualities D design9 production9 service9 soft/are
specification9 soft/are metrics9 soft/are Aualit, assurance D s,stems
met!odolog, D o54ectives D 3ime and 'ogic9 Hno/ledge and +uman dimension D
soft/are life c,cle models D verification and validation6

TOTAL * /5
TE1T BOO'*
16 Hennet! $6 'audon and 2ane *rice 'audon9 Management (nformation
s,stems Managing t!e digital firm9 *earson Education Asia6
REFERENCES*
16 Gordon B68avis9 Management (nformation s,stem? $onceptual
Foundations9 Structure and 8evelopment9 McGra/ +ill9 10&46
26 2o,ce 26 Elam9 $ase series for Management (nformation S,stem Silmon
and Sc!uster9 $ustom *u5lis!ing 10066
36 Steven Alter9 (nformation s,stem D A Management *erspective D Addison
D ;esle,9 10006
46 2ames A@ O> Brein9 Management (nformation S,stems9 3ata McGra/ +ill9
18
@e/ 8el!i9 10006
#6 3ur5an Mc 'ean9 ;et!er5e9 (nformation 3ec!nolog, Management ma%ing
connection for strategic advantage D 2o!n ;ile,9 10006
66 alp! M6Stair and George ;6e,nolds *rinciples of (nformation S,stems D
A Managerial Approac! 'earning9 20016
BA,%5% 2UALITY MANA(EMENT - 0 0 ,00
,. INTRODUCTION TO 2UALITY MANA(EMENT .
8efinitions D 3OM frame/or%9 5enefits9 a/areness and o5stacles6 -ualit, D
vision9 mission and polic, statements6
$ustomer Focus D customer perception of Aualit,9 3ranslating needs into
reAuirements9 customer retention6
8imensions of product and service Aualit,6 $ost of Aualit,6
2. $RINCI$LES AND $)ILOSO$)IES OF 2UALITY MANA(EMENT .
Overvie/ of t!e contri5utions of 8eming9 2uran $ros5,9 Masaa%i (mai9
Feigen5aum9 (s!i%a/a9 3aguc!i9 S!ingeo and ;alter S!e/!art6 $oncepts of
-ualit, circle9 2apanese #S principles and .8 met!odolog,6
-. STATISTICAL $ROCESS CONTROL AND $ROCESS CA$ABILITY .
Meaning and significance of statistical process control BS*$C D construction of
control c!arts for varia5les and attri5uted6 *rocess capa5ilit, D meaning9
significance and measurement D Si7 sigma concepts of process capa5ilit,6
elia5ilit, concepts D definitions9 relia5ilit, in series and parallel9 product life
c!aracteristics curve6
3otal producti0ve maintenance B3M*C D relevance to 3-M9 3erotecc!nolog,6
Business process re=engineering BB*C D principles9 applications9 reengineering
process9 5enefits and limitations6
/. TOOLS AND TEC)NI2UES FOR 2UALITY MANA(EMENT .
-ualit, functions development B-F8C D Benefits9 :oice of customer9 information
organi"ation9 +ouse of Aualit, B+O-C9 5uilding a +O-9 -F8 process6
Failure mode effect anal,sis BFMEAC D reAuirements of relia5ilit,9 failure rate9
FMEA stages9 design9 process and documentation6
3aguc!i tec!niAues D introduction9 loss function9 parameter and tolerance
design9 signal to noise ratio6
Seven old BstatisticalC tools6 Seven ne/ management tools6 Benc! mar%ing and
*OHA IOHE6
5. 2UALITY SYSTEMS OR(ANI3IN( AND IM$LEMENTATION .
(ntroduction to (SJ(SO 0004?2000 D Aualit, management s,stems D guidelines for
performance improvements6 -ualit, Audits6
19
3-M culture9 'eaders!ip D Aualit, council9 emplo,ee involvement9 motivation9
empo/erment9 recognition and re/ard6
(nformation tec!nolog, D computers and Aualit, functions9 internet and electronic
communications6 (nformation Aualit, issues6
TOTAL * /5
20
TE1T BOO'S*
16 8ale +6Besterfield et al9 3otal -ualit, Management9 3!rid edition9 *erarson
Education BFirst (ndian eprints 2004C
26 S!rid!ara B!at H9 3otal -ualit, Management D 3e7t and $ases9 First
Edition 20029 +imala,a *u5lis!ing +ouse6
REFERENCES*
16 ;illiam 26Holarii9 $reating Aualit,9 Mcgra/ +ill9 100#
26 *oornima M6$!arantimat!69 3otal Aualit, management9 *earson
Education9 First (ndian eprint 20036
36 ose 26E6 3otal -ualit, Management9 Hogan *age (ndia *vt 'td9 10036
46 (ndian standard D Aualit, management s,stems D Guidelines for
performance improvement BFift! evisionC9 Bureau of (ndian standards9
@e/ 8el!i6
21
BA,%55 RESEARC) MET)ODS IN BUSINESS - 0 0 ,00

,. INTRODUCTION TO RESEARC)* 4
3!e !allmar%s of scientific researc! D t!e 5uilding 5loc%s of science in researc! D
t!e researc! process for applied and 5asic researc! D t!e need for t!eoretical
frame /or% D !,pot!esis development D !,pot!esis testing /it! Auantitative data6
3!e researc! design6 3!e purpose of t!e stud,? E7plorator,9 8escriptive9
+,pot!esis testing BAnal,tical and *redictiveC D cross sectional and longitudinal
studies6
2. E1$ERIMENTAL DESI(N* 5
3!e la5orator, and t!e field e7periment D internal and e7ternal validit, D factors
affecting internal validit,6 Measurement of varia5les D scales and measurement
of varia5les D development scales = rating scale and concept in scales 5eing
developed6 Sta5ilit, measures6
-. DATA COLLECTION MET)OD* ,0
(ntervie/ing9 Auestionnaires etc6 Secondar, sources of data collection6
Guidelines for Auestionnaire design D electronic Auestionnaire design and
surve,s6 Special data source? Focus groups9 Static and d,namic data=collection
met!ods and /!en to use eac!6 Sampling tec!niAues and confidence in
determining sample si"e6 +,pot!esis testing determination of optimal sample
si"e6
/. A REFRES)ER ON SOME MULTIVARIATE STATISTICAL TEC)NI2UES*
,5
Factor anal,sis D cluster anal,sis D discriminant anal,sis Dmultiple regression <
$orrelation D canonical correlation D application of S*SS pac%age6
5. T)E RESEARC) RE$ORT* 5
3!e purpose of t!e /ritten report D concept of audience D Basics of /ritten
reports6 3!e integral parts of a report D t!e title of a report6 3!e ta5le of content9
t!e s,nopsis9 t!e introductor, section9 met!od of sections of a report9 result
section D discussion section D recommendation and implementation section6
TOTAL * /5
TE1T BOO'S*
16 8onald 6$ooper and amcis S6Sc!indler9 Business esearc!
Met!ods9 3ata McGra/ +ill *u5lis!ing $ompan,'imited9 @e/ 8el!i9
20006
26 $66Hot!ari esearc! Met!odolog,9 ;is!va *ra%as!an9 @e/ 8el!i9
20016
22
REFERENCES*
16 1ma Se%aran9 esearc! Met!ods for Business9 2o!n ;ile, and Sons
(nc69 @e/ Ior%9 20006
26 8onald +6Mc6Burne,9 esearc! Met!ods9 3!omson Asia *vt6 ltd6
Singapore 20026
36 G6;63ice!urst and A626:eal9 Business esearc! Met!ods9 'ongman9
10006
46 an4it Humar9 esearc! Met!odolog,9 Sage *u5lication9 'ondon9 @e/
8el!i9 10006
#6 a,mond=Alain 3!ie>tart9 E39 al69 doing management researc!9 sage
pu5lication9 'ondon9 10006
23
BA,%54 BUSINESS A$$LIATION SOFT&ARE 0 0 / ,00

,. BUSINESS A$$LICATION SOFT&ARE* 20
MS office D MS E7cel9 MS *o/er *oint9 MS ;ord9 MS Access9 MS Front *age9
MS *ro4ect9 Accounting pac%ages Statistical *ac%ages9 Operations esearc!
*ac%age9 *ac%ages in functional areas of management6
2. DATABASE MANA(EMENT $AC'A(ES* 20
SAlserver or oracle or ingressL front=end tool D :isual 5asic or 8eveloper 20006
-. IN)OUSE DEVELO$MENT OF A $AC'A(E. 20
To":# * %0
24
III SEMESTER CORE SUB+ECTS
BA ,50, INTERNATIONAL BUSINESS MANA(EMENT - 0 0 ,00
UNIT I* INTRODUCTION 4
8efinition D trade and investment flo/ D economic t!eories D forms of
international 5usiness D 3rade *olic, D E7port promotion D E7port procedures
and documents D FOEN management D e7c!ange rate determination D
E7c!ange ris% D Managing e7c!ange rate6
UNIT II* INTERNATIONAL BUSINESS ENVIRONMENT ,0
Glo5ali"ation of 5usiness D economic9 political and cultural environment of
international 5usiness D ;3O and trade li5erali"ation D emerging issues D
implications for (ndia Dregional trade 5loc%s D inter D regional trade among
regional groups6
UNIT III* (LOBAL STRATE(IC MANA(EMENT ,0
Structural design of M@Es D strategic planning D strategic considerations D
national :s glo5al competitiveness6
UNIT IV* CONTROL AND EVALUATION OF INTERNATIONAL BUSINESS ,0
$ontrol of M@Es D approac!es to control D t!e role of information s,stems D
performance measurement D mec!anics of measurement D various performance
indicators D evaluation and evaluation s,stems6
UNIT V* CONFLICT IN INTERNATIONAL BUSINESS ? NE(OTIATIONS 5
Factors causing conflict D conflict resolution actions D t!e role of negotiations in
international 5usiness D t!e role of international agencies in conflict resolution6
To":# /5 @er!od
TE1T BOO'S*
16 2o!n6 868aniels and 'ee +6ade5aug!9 O(nternational Business>9 *earson Education
Asia9 @e/ 8el!i9 20006
26 ic!ard M6+odgetts and Fred 'ut!ans9 (nternational Management>9
3ata McGra/ +ill9 @e/ 8el!i9 20036
36 $!arles ;6'6+ills9 O(nternational Business>9 3ata McGra/ +ill9 @e/
8el!i9 200#6
46 Francis $!erunilam9 (nternational 5usiness9 /!eeler pu5lication6
REFERENCES*
16 Anand H6Sundaram and (6 Ste/art Blac%9 O3!e (nternational Business Environment>9
*rentice +all of (ndia9 @e/ 8el!i9 20016
26 Mic!ael 6$"in%ota9 ((%%a A6on%ainen and Mic!ael M6Moffett9 O(nternational
Business>9 3!ompson9 Asia9 Bangalore9 20036
36 8on Ball and ;endell Mc$ulloc!9 O(nternational Business>9 (r/in McGra/ +ill9 @e/
Ior%9 10006
46 oger Bennett9 O(nternational Business>9 *itman pu5lis!ing9 @e/ 8el!i9 20006
#6 :,upta%es!garam9 O(nternational 5usiness> 9 pearson Education9 @e/ 8el!i9 20066
25
BA,502 STRATE(IC MANA(EMENT - 0 0 ,00
UNIT I* STRATE(Y AND $ROCESS 4
$onceptual frame/or% for strategic management9 t!e $oncept of Strateg, and
t!e Strateg, Formation *rocess = A formal Strategic *lanning *rocess =
$orporate Governance and Social responsi5ilit,6
UNIT II* COM$ETITIVE ADVANTA(E 4
E7ternal Environment = *orter>s Five Forces Model=Strategic Groups $ompetitive
$!anges during (ndustr, Evolution=Glo5alisation and (ndustr, Structure =
@ational $onte7t and $ompetitive advantage esources= $apa5ilities and
competenciesDcore competencies='o/ cost and differentiation Generic Building
Bloc%s of $ompetitive Advantage= 8istinctive $ompetencies=esources and
$apa5ilities dura5ilit, of competitive Advantage= Avoiding failures and sustaining
competitive advantage6
UNIT III* STRATE(IES 4
Building competitive advantage t!roug! functional level strategies= Business
level strateg,= Strateg, in t!e Glo5al Environment=$orporate Strateg,=:ertical
(ntegration=8iversification and Strategic Alliances= Building and estructuring t!e
corporation=$!oice of StrategiesDBalance Score $ard6
UNIT IV* STRATE(Y IM$LEMENTATION ? EVALUATION 4
8esigning organisational structure=8esigning Strategic $ontrol S,stems=
Matc!ing structure and control to strateg,=(mplementing Strategic c!ange=
*olitics=*o/er and $onflict=3ec!niAues of strategic evaluation < control6
UNIT V* OT)ER STRATE(IC ISSUES 4
Managing 3ec!nolog, and (nnovation= Entrepreneurial :entures and Small
Business Strategic issues for @on *rofit organisations6
CASES IN STRATE(IC MAMA(EMENT 5
To":# /5 @er!od
TE1T BOO'S
16 $!arles ;6'6+ill < Garet! 62ones D OStrategic Management 3!eor,9 An (ntegrated
approac!> D +oug!ton Miflin $ompan,9 *rinceton @e/ 2erse,9 All (ndia *u5lis!er
and 8istri5utors9 $!ennai9 100.6
26 3!omas '6 ;!eelen9 268avid +unger D OStrategic Management> Addison ;esle,
'ongman Singapore *vt69 'td69 6t! Edition9 20006
REFERENCES
16 Arnoldo $6+a79 @ic!olas S6 Ma4luf D O3!e Strateg, $oncept and *rocess> D A
*ragmatic Approac! D *earson Education *u5lis!ing $ompan,9 Second Edition9
200#6
26 A"!ar Ha"mi D OBusiness *olic, < Strategic Management> 3ata McGra/ +ill
*u5lis!ing $ompan, 'td69 @e/ 8el!i D Second Edition9 100.6
36 +arvard Business evie/ D OBusiness *olic,> D part ( < (( +arvard Business Sc!ool6
46 Saloner9 S!epard9 *odoln, D OStrategic Management> D 2o!n ;ile, 20016
#6 'a/erence G6 +re5inia%9 OMa%ing strateg, /or%>9 *erson pu5lis!ing compan,9 200#6
66 Gupta9 Golla%ota < Srinivasan D OBusiness *olic, and Strategic Management D
$oncepts and Application> *rentice +all of (ndia9 200#6
26
MAR'ETIN( ELECTIVES

BA ,52, SALES MANA(EMENT - 0 0 ,00
UNIT I* MEANIN( AND FUNCTIONS 4
(ntroduction = Meaning and O54ectives = responsi5ilities of sales managers = sales
management :s6 Mar%eting management= Organi"ation of t!e Sales
8epartment= structures = O54ectives = determination of functions = sales
department>s integration /it! ot!er departments6
UNIT II* SALES FORCE MANA(EMENT .
Salesmans!ip D Meaning D importance = process of selling = focus on customer
satisfaction and 5uilding seller customer relations!ip= sales Force Management
-uantitative and Aualitative planning of sales force= recruitment and selection=
training= motivation= compensation= appraisal of performance and promotion=
direction and control of sales force6
UNIT III* SALES VOLUME AND TERRITORY MANA(EMENT .
O54ectives of sales forecasting= met!ods and procedures of sales forecasting=
sales 5udgets9 designing Sales 3erritories and -uotas= assigning territories =
reasons for selling and using Auotas= t,pes of Auotas and Auota selling
procedures= administering t!e Auota s,stem6
UNIT IV* SALES $ROMOTION .
Sales *romotion 3ec!niAues = $ustomer oriented tec!niAues= salesman oriented
tec!niAues= dealer oriented tec!niAues= government department oriented
tec!niAues6 8irect mar%eting D definition = scope and importance of direct
mar%eting = direct mar%eting mode D telemar%eting= catalogue mar%eting=
net/or% mar%eting= and data 5ase mar%eting= c!allenges in direct mar%eting
UNIT V* INDUSTRIAL SELLIN( ,0
$oncepts of (ndustrial Selling= nature and c!aracteristic of industrial goods=
procedures in 5u,ing industrial goods= role of service in industrial selling= Sales
*olices and *rocedures= 3erms and conditions of sale= !andling complaints6
$ase studies on a5ove mentioned topics6
To":# /5 @er!od
TE1T BOO'S
16 ic!ard 6Still9 Ed/ard ;6$undiff9 @orman A6*6Goveni9Sales Management
8ecisions9 Strategies < $ases9 *rentice +all9 #t! Edition9 200#6
26 $!arles M6 Futvell 9 Sales Management9 3eam /or%9 'eaders!ip and
3ec!nolog,9 3!omson learning9 Sout! ;estern9 Si7t! Edition9 20036
REFERENCES
16 Fundamentals of Sales Management9 amnee% Hapoor9 Mac Millan (ndia *vt 'td6
26 Salesmans!ip < Sales Management9 *6H6Sa!u9 H6$6aut9 :i%as *u5lications9 3!ird
evised Edition6
36 Sales Management? A Glo5al *erspective9 Earl 86+one,cutt9 2o!n B6Ford9 Antonis
$6Simintiras9 outledge *u5lis!er6
46 Mar%et < Sales Forecasting9 Gordon Bolt9 $rest *u5lis!ing +ouse6
27
BA,522 SERVICES MAR'ETIN( - 0 0 ,00

UNIT I* INTRODUCTION TO SERVICES MAR'ETIN( .
Services econom, D evolution and gro/t! of service sector D nature and scope
of services D c!aracteristics D classification D service mar%et potential D
e7panded mar%eting mi7 for services D service Aualit, D introduction to gaps
model and SE:-1A' dimensions6
UNIT II* FOCUS ON CUSTOMERS ,0
Assessing service mar%eting opportunities D customer e7pectations and
perceptions of services D customer 5e!aviour specific to usage of services D
service mar%ets segmentation D mar%et targeting and selection6
UNIT III* SERVICE DESI(N .
'evels of service product D Service life c,cle D ne/ service development D
service 5lueprinting D p!,sical evidence and service scape D competitive
differentiation of services D service positioning strategies D developing
positioning maps D pricing of services D met!ods and specific issues6
UNIT IV* SERVICE DELIVERY ,0
*eople in services D service process D distri5uting service direct distri5ution9
c!annel functions9 c!annels selection9 impact of information tec!nolog, D
designing communications mi7 for promoting services D 5uilding service
customer relations!ips and service recover, D role of internal mar%eting in
service deliver,6
UNIT V* MAR'ETIN( STRATE(IES FOR DIFFERENT SERVICES 5
Formulating service mar%eting strategies for !ealt!9 !ospitalit,9 tourism9 logistics9
financial9 information tec!nolog,9 educational9 entertainment and pu5lic utilit,
services6
To":# /5 @er!od
REFERENCES*
16 Hennet! E $lo/9 et6 al EServices Mar%eting Operation Management and
Strateg,F Bi"tantra9 @e/ 8el!i9 20046
26 $!iristrop!er +6'oveloc%9 2oc!en ;irt"9 EServices Mar%etingF9 *earson
Education9 @e/ 8el!i9 20046
36 +alen ;oodroffe9 EServices Mar%etingF9 McMillan *u5lis!ing $o9 @e/
8el!i 20036
46 @imit $!o/d!ar, and Moni%a $!oud!ar,9 E3e7t 5oo% of Mar%eting of
ServicesF9 t!e (ndian e7perience9 MacMillan *u5lis!ing $o9 @e/ 8el!i9
200#6
#6 $!ristian Gronroos9 EServices Management and Mar%eting a O$M
Approac!F9 2o!n ;ile, and sons England 20016
66 B!attac!ar4ee9 EServices Management9 An (ndian espectiveF 2aico
*u5lis!ing +ouse9 $!ennai9 200#6
28
BA,52- ADVERTISIN( AND SALES $ROMOTION - 0 0 ,00

UNIT I* INTRODUCTION TO ADVERTISEMENT 4

$oncept and definition of advertisement D Social9 Economic and 'egal
(mplications of Advertisements D setting advertisement o54ectives D Ad6 Agencies
D selection and remuneration D advertisement campaign6
UNIT II* ADVERTISEMENT MEDIA 5
Media plan D t,pe and c!oice criteria D reac! and freAuenc, of advertisements D
cost of advertisements related to sales D media strateg, and sc!eduling6
UNIT III* DESI(N AND E1ECUTION OF ADVERTISEMENTS ,0
Message development D different t,pes of advertisements D la,out D design
appeal D cop, structure D advertisement production D print D adio6 36:6 and /e5
advertisements D Media esearc! D testing validit, and relia5ilit, of ads D
measuring impact of advertisements6
UNIT IV* INTRODUCTION TO SALES $ROMOTION ,0
Scope and role of sale promotion D definition D o54ective sales promotion sales
promotion tec!niAues D trade oriented and consumer oriented6
UNIT V* SALES $ROMOTION CAM$AI(N ,0
Sales promotion D eAuirement identification D designing of sales promotion
campaign D involvement of salesmen and dealers D out sourcing sales promotion
national and international promotion strategies D (ntegrated promotion D
$oordination /it!in t!e various promotion tec!niAues D online sales promotions6
To":# /5 @er!od
REFERENCES*
16 Hennet! $lo/6 8onald Baac%9 E(ntegrated Advertisements9 *romotion and
Mar%eting communicationF9 *rentice +all of (ndia9 @e/ 8el!i9 20036
26 S6+6+6Ha"mi9 Satis! H Batra9 EAdvertising < Sales *romotionF9 E7cel Boo%s9
@e/ 8el!i9 20016
36 George E Belc!9 Mic!el A Belc!9 EAdvertising < *romotionF9 McGra/ +ill9
Singapore9 100.6
46 2ulian $ummings9 ESales *romotionF9 Hogan *age9 'ondon 100.6
#6 E6Betc! and Mic!ael9 Advertising and *romotion9 M$6 Gra/ +ill6
29
BA ,52/ CONSUMER BE)AVIOUR - 0 0 ,00
UNIT I* INTRODUCTION 4
$onsumer 5e!aviour D concepts D dimensions of consumer 5e!aviours D
application of consumer 5e!aviour %no/ledge in mar%eting decisions D
approac!es to t!e stud, of consumer 5e!aviour6
UNIT II* CONSUMER AS AN INDIVIDUAL ,0
$onsumer needs and motives D personalit, and consumer 5e!avior D consumer
perception D learning D consumer attitudes D attitude formation and c!ange D
communication and persuasion D self image D life st,le anal,sis6
UNIT III* CONSUMERS IN T)EIR SOCIAL AND CULTURAL SETTIN(S ,0
Group d,namics and consumer reference groups D Famil, D Social class cultural
and su5=cultural aspects D cross cultural consumer 5e!aviour6
UNIT IV* CONSUMER DECISION $ROCESS AND $OST-$URC)ASE
BE)AVIOUR ,0
*ersonal influence and opinion leaders!ip D diffusion of innovations D consumer
decision D ma%ing process D models of consumer decision process D @icosia=
+o/ard S!et! and Engel=Hollat model= post purc!ase 5e!aviour D $onsumer
e7pectation and satisfaction D managing dissonance D consumer lo,alt,Dt,pes of
lo,alt, programmes6
UNIT V* ADDITIONAL DIMENSIONS 5
$onsumerism D consumer protection D difficulties and c!allenges in predicting
consumer 5e!aviour D online consumer 5e!aviour D organi"ational and industrial
5u,er 5e!aviour D consumer 5e!aviour in (ndian conte7t D emerging issues6
To":# /5 @er!od
REFERENCES*
16 'eon G6 Sc!iffman9 'eslie 'a"ar Hanu%9 E$onsumer Be!aviourF9 *earson
Education9 @e/ 8el!i9 20026
26 8avid '6'oudon9 Al5ert 2 8ella Bitta9 E$onsumer Be!aviourF9 McGra/ +ill9
@e/ 8el!i 20026
36 2a, 86 'indAuist and M62osep! sirg,9 ES!opper9 5u,er < consumer Be!aviour9
3!eor, and Mar%eting applicationF9 Bi"tantra *u5lication9 @e/ 8el!i 200#6
46 S!et! Mittal9 E$onsumer Be!aviour A Managerial *erspectiveF9 3!omson
Asia B*C 'td69 Singapore9 20036
#6 H6H6Srivastava9 E$onsumer Be!aviour in (ndian $onte7tF9 Goal Gotia
*u5lis!ing $o9 @e/ 8el!i 20026
66 S6'6 Gupta < Sumitra *al9 E$onsumer Be!aviour an (ndian *erspectiveF9
Sultan $!and9 @e/ 8el!i 20016
&6 Ms6a4u9 8ominiAue Navedel9 E$onsumer 5e!aviour9 $oncepts Applications
and $asesF9 :i%as pu5lis!ing !ouse B*C 'td69 @e/ 8el!i D 20046
.6 +enr, Assael9 $onsumer 5e!aviour strategic approac! Bi"tantra9 @e/ 8el!i9
200#6
30
BA,525 BRAND MANA(EMENT - 0 0 ,00

UNIT I* INTRODUCTION 5
Basic understanding of 5rands D concepts and process D significance of a 5rand
D 5rand mar% and trade mar% D different t,pes of 5rands D famil, 5rand9
individual 5rand9 private 5rand D selecting a 5rand name D functions of a 5rand D
5randing decisions D influencing factors6
UNIT II* BRAND ASSOCIATIONS 4
Brand vision D 5rand am5assadors D 5rand as a personalit,9 as trading asset9
Brand e7tension D 5rand positioning D 5rand image 5uilding6
UNIT III* BRAND IM$ACT ,0
Branding impact on 5u,ers D competitors9 Brand lo,alt, D lo,alt, programmes D
5rand eAuit, D role of 5rand manager D elations!ip /it! manufacturing =
mar%eting= finance = purc!ase and < 8 D 5rand audit6
UNIT IV* BRAND RE+UVENATION ,0
Brand re4uvenation and re=launc!9 5rand development t!roug! acAuisition ta%es
over and merger D Monitoring 5rand performance over t!e product life c,cle6 $o=
5randing6
UNIT V* BRAND STRATE(IES ,0
8esigning and implementing 5randing strategies D $ase studies
To":# /5 @er!od
REFERENCES*
16 Hevin 'ane Heller9 EStrategic 5rand ManagementF9 *erson Education9 @e/
8el!i9 20036
26 'an Bate, Asian Branding D EA great /a, to fl,F9 *rentice +all of (ndia9
Singapore 20026
36 2ean @oel9 Hapferer9 EStrategic 5rand ManagementF9 3!e Free *ress9
@e/ Ior%9 10026
46 *aul 3meporal9 Branding in Asia9 2o!n ;ile, < sons B*C 'td69 @e/ Ior%9
20006
#6 S6ames! Humar9 EManaging (ndian BrandsF9 :i%as pu5lis!ing +ouse B*C
'td69 @e/ 8el!i9 20026
66 2agdeep Hapoor9 Brande79 Bi"tantra9 @e/ 8el!i9 200#6
31
BA ,52% RURAL MAR'ETIN( - 0 0 ,00
UNIT I* RURAL MAR'ETIN( C)ARACTERISTICS .
8efining rural mar%et D profile of rural mar%et ad rural consumers D
c!aracteristics specific to rural consumer D rural mar%eting opportunities and
c!allenges6
UNIT II* RURAL MAR'ET SE(MENTATION 4
ural mar%et segmentation D 5asis of segmentation D selecting target mar%et D
product positioning in rural mar%ets6
UNIT III* RURAL CONSUMER BE)AVIOUR 4
ural consumer 5e!aviour D c!anging trends D rural consumer decision ma%ing
process D influencing factors6
UNIT IV* RURAL MAR'ETIN( MI1 ,0
*roducts and services D designing innovative products and services to rural
mar%et D pricing met!ods D met!ods of distri5ution D role of cooperative sectors
D pu5lic distri5ution s,stem6
UNIT V* COMMUNICATION FOR RURAL MAR'ET ,0
8esigning advertisement campaigns for rural mar%ets D media c!oice D sales
promotion tec!niAues D personal selling and pu5licit, D impact of information
tec!nolog, on rural communication6
To":# /5 @er!od
REFERENCES
16 *radeeo Has!,ap and Sidd!art!a raut9 E3!e ural Mar%etingF9 Bi"tantra9 @e/
8el!i9 20046
26 am His!en9 E@e/ *erspectives in ural and Agricultural Mar%etingF9 2aico
*u5lis!ing +ouse9 Mum5ai 200#6
36 Hris!namac!ari,ula9 Eural Mar%eting te7t of casesF9 *erson Education9 20026
Hris!namac!ari,ula9 E$ases in ural Mar%etingF9 *erson Education9 20036
32
FINANCE - ELECTIVES
BA,525 SECURITY ANALYSIS AND $ORTFOLIO MANA(EMENT - 0 0 ,00
UNIT I* INVESTMENT SETTIN( 4
(nvestment setting D Securities D Sources of investment information D Securit,
mar%et indications D Securit, $ontract regulation Act6 (nvestor *rotection6
UNIT II* CA$ITAL MAR'ETS ,0
Over vie/ of capital mar%et9 (nstitutional structure in capital mar%et9 eforms and
state of capital mar%et9 @e/ issue mar%et and pro5lems9 Securities and
E7c!ange Board of (ndia BSEB(C9 8e5t Mar%et6
UNIT I* FUNDAMENTAL ANALYSIS .
Economic Anal,sis D Economic forecasting and stoc% (nvestment 8ecisions D
Forecasting tec!niAues6 (ndustr, Anal,sis D (ndustr, classification6 Econom, and
(ndustr, Anal,sis6 (ndustr, life c,cle D $ompan, Anal,sis Measuring Earnings D
Forecasting Earnings D Applied :aluation 3ec!niAues D Gra!am and 8odds
investor ratios6
UNIT IV* TEC)NICAL ANALYSIS .
Fundamental Anal,sis :s 3ec!nical Anal,sis D $!arting met!ods D Mar%et
(ndicators6 3rend D 3rend reversals D *atterns = Moving Average D E7ponential
moving Average D Oscillators D O$ Momentum D MA$8 D S( D Stoastics6
UNIT V* $ORTFOLIO MANA(EMENT .
*ortfolio 3!eor, D *ortfolio $onstruction D 8iagnostics Management D
*erformance Evaluation D *ortfolio revision= Mutual Funds6
To":# /5 @er!od
TE1T BOO'S
16 8onald E6Fisc!er < onald 262ordan9 OSecurit, Anal,sis < *ortfolio
Management>9 *rentice +all of (ndia *rivate 'td69 @e/ 8el!i 20006
26 :6A6Avad!ani D OSecurities Anal,sis and *ortfolio Management>9 +imala,a
*u5lis!ing +ouse9 100&6
36 :6H6B!alla9 O(nvestment Management>9 S6$!and < $ompan, 'td69 Sevent!
Edition9 20006
REFERENCE*
16 *unit!avat!, *andian9 OSecurit, Anal,sis < *ortfolio Management> D :i%as
*u5lis!ing +ouse *vt69 'td69 20016
33
BA,524 MERC)ANT BAN'IN( AND FINANCIAL SERVICES - 0 0 ,00
UNIT I* MERC)ANT BAN'IN( 5
(ntroduction D An Over vie/ of (ndian Financial S,stem D Merc!ant Ban%ing in (ndia D
ecent 8evelopments and $!allenges a!ead D (nstitutional Structure D Functions of
Merc!ant Ban%ing = 'egal and egulator, Frame/or%s D elevant *rovisions of
$ompanies Act= SEA= SEB( guidelines= FEMA9 etc6 = elation /it! Stoc% E7c!anges9
O3$E( and @SE6
UNIT II* ISSUE MANA(EMENT ,2
ole of Merc!ant Ban%er in Appraisal of *ro4ects9 8esigning $apital Structure and
(nstruments D (ssue *ricing D *ricing D *reparation of *rospectus Selection of Ban%ers9
Advertising $onsultants9 etc6 = ole of egistrars D 1nder/riting Arrangements6 8ealing
/it! Ban%ers to t!e (ssue9 1nder/riters9 egistrars9 and Bro%ers6 D Offer for Sale D Boo%
D Building D Green S!oe Option D E=(*O *rivate *lacement D Boug!t out 8eals D
*lacement /it! F(s9 MFs9 F((s9 etc6 off = S!ore (ssues6 D (ssue Mar%eting D Advertising
Strategies D @( Mar%eting D *ost (ssue Activities6
UNIT III* OT)ER FEE BASED MANA(EMENT ,0
Mergers and AcAuisitions D *ortfolio Management Services D $redit S,ndication D $redit
ating D Mutual Funds = Business :aluation6
UNIT IV* FUND BASED FINANCIAL SERVICES ,0
'easing and +ire *urc!asing D Basics of 'easing and +ire purc!asing D Financial
Evaluation D 3a7 (mplication6
UNIT V* OT)ER FUND BASED FINANCIAL SERVICES 4
$onsumer $redit D $redit $ards D eal Estate Financing D Bills 8iscounting D ecent
8evelopments in Factoring and Forfaiting D :enture $apital6
To":# /5 @er!od
TE1T BOO'S
16 M6I6H!an9 OFinancial Services> D 3ata McGra/=+ill9 3rd Edition9 200#6
26 Mac!ira4u9 O(ndian Financial S,stem> D :i%as *u5lis!ing +ouse9 2nd Edition9 20026
REFERENCES*
16 26$6:erma9 OA Manual of Merc!ant Ban%ing>9 B!arat! *u5lis!ing +ouse9 @e/ 8el!i9
20016
26 H6Sriram9 O+and Boo% of 'easing9 +ire *urc!ase < Factoring>9 ($FA(9 +,dera5ad9
10026
36 Economic 8ailies9 elevant *u5lication of AMFS6
46 B!alla6 :6H6 D OManagement of Financial Services> D Mnmol9 @e/ 8el!i9 20016
#6 B!alla6 :6H6 and 8il5ag9 Sing!9 O(nternational Financial $enters>9 @e/ 8el!i9 Anmol9
100&6
66 Enne/6$6 3revor ;at%ins < Mi%e ;rig!t9 OMar%eting of Financial Services>9
+einemann *rofessional *u569 10006
&6 :erma 26$6 3revor ;at%ins < Mi%e ;rig!t9 OMar%eting of Financial Services>9
+einemann *rofessional *u569 10006
.6 Hot!ari :69 O'ease Financing9 +ire *urc!ase including $onsumer $redit>9 ;ad!era
and co610016
06 :erma 26$69 O:enture $apital Financing in (ndia>9 Sage9 @e/ 8el!i9 100&6
106 Sad!ale +69 OMutual Funds in (ndia>9 Sage9 @e/ 8el!i9 100&6
116 :ars!ne, *6@69 < Mittal 86H69 O(ndian Financial S,stem>9 Sultan $!and < Sons9 @e/
8el!i6 20026
34
BA,52. INTERNATIONAL TRADE FINANCE - 0 0 ,00

UNIT I* INTERNATIONAL TRADE .
(nternational 3rade D Meaning and Benefits D Basis of (nternational 3rade D
Foreign 3rade and Economic Gro/t! D Balance of 3rade D Balance of *a,ment
D $urrent 3rends in (ndia D Barriers to (nternational 3rade D ;3O D (ndian EN(M
*olic,6
UNIT II* E1$ORT AND IM$ORT FINACE .
Special need for Finance in (nternational 3rade D (@$O 3erms BFOB9 $(F9 etc69C D
*a,ment 3erms D 'etters of $redit D *re S!ipment and *ost S!ipment Finance D
Forfaiting D 8eferred *a,ment 3erms D EN(M Ban% D E$G$ and its sc!emes D
(mport 'icensing D Financing met!ods for import of $apital goods6
UNIT III* FORE1 MANA(EMENT .
Foreign E7c!ange Mar%ets D Spot *rices and For/ard *rices D Factors
influencing E7c!ange rates D 3!e effects of E7c!ange rates in Foreign 3rade D
3ools for !edging against E7c!ange rate variations D For/ard9 Futures and
$urrenc, options D FEMA D 8etermination of Foreign E7c!ange rate and
Forecasting6
UNIT IV* DOCUMENTATION IN INTERNATIONAL TRADE .
E7port 3rade 8ocuments? Financial 8ocuments D Bill of E7c!ange= 3,pe=
$ommercial 8ocuments = *erforma9 $ommercial9 $onsular9 $ustoms9
'egali"ed (nvoice9 $ertification of Origin $ertificate :alue9 *ac%ing 'ist9 ;eig!t
$ertificate9 $ertificate of Anal,sis and -ualit,9 $ertificate of (nspection9 +ealt!
certificate6 3ransport 8ocuments = Bill of 'anding9 Air/a, Bill9 *ostal eceipt9
Multimodal 3ransport 8ocument6 is% $overing 8ocument? (nsurance *olic,9
(nsurance $over @ote6 Official 8ocument? E7port 8eclaration Forms9 G Form9
** From9 $O8 Form9 Softer Forms9 E7port $ertification9 $ertification of Origin9
GS*S D 1*$8$ @orms6
UNIT V* E1$ORT $ROMOTION SC)EMES .
Government Organi"ations *romoting E7ports D E7port (ncentives ? 8ut,
E7emption D (3 $oncession D Mar%eting Assistance D E*$G9 8E*B D Advance
'icense D Ot!er efforts ( E7port *romotion D E*K D E-1 D SEK and E7port
+ouse6
To":# /5 @er!od
TE1T BOO'S*
16 Apte *6G69 O(nternational Financial Management>D 3ata McGra/ +ill
26 'arcen, < B!attac!ar,a9 O(nternational Mar%eting> = Sultan $!and < Sons6
36 B6M6;ali and AB Hal%umdri%as9 OE7port Management> = Sterling *u5lis!ers *vt69 'td6
REFERENCE
16 ;e5sites of ;3O9 ;orld Ban%9 (MF9 Ministr, of $ommerce9 E$G$ and EN(M Ban%6
35
BA,5-0 STRATE(IC FINANCIAL MANA(EMENT - 0 0 ,00

UNIT I* INTRODUCTION 5
Financial *lanning D Anal,sing Financial *erformance D Approac!es to Financial
*lanning D S!ort D 3erm Financial *lanning6
UNIT II* COR$ORATE RESTRUCTURIN( ,0
Strategic Alliances D 8ivestiture D O/ners!ip estructuring D 'everaged Bu,outs
D Sell Offs D 'everaged ecapitali"ations D 8istress estructuring6
UNIT III* TURN AROUND STRATE(IES ,0
Mergers < Amalgamations D Financial Frame ;or% D Merger as a $apital
Budgeting 8ecision D 'egal and 3a7 Aspects D post Merger (ntegration (ssue6
AcAuisition J 3a%e over D $odes and *rocedures D 3ec!niAues D 8efensive
Strategies D $ross Boarder 8eals6
UNIT IV* COR$ORATE SIC'NESS ,0
$orporate Sic%ness D 3!e Magnitude D 8ifferent (nterpretation of Sic%ness D
$auses of Sic%ness D 3urnaround D 3,pes of 3urnaround D Basic Approac!es D
Surgical vs6 +umane D *!ases in 3urnaround Management6
UNIT V* STRATE(IC COST MANA(EMENT ,0
Strateg, and $ost Management D Strateg, Formulation and $ost S,stem 8esign
D Alternate Strategies D O54ectives of $ost Management S,stems D $auses and
S,mptoms of Bro%en $ost S,stem D emedies D $ost of -ualit, and 'ong D
3erm *rofita5ilit, D Activit, Based $osting *rinciples D Activit, Based
Management D 3arget $osting6
To":# /5 @er!od
REFERENCES*
16 S!arplin9 OStrategic Management>L McGra/ +ill
26 ;eston 26Fred < E6F6Brig!am O Managerial Finance>L 8r,don *ress
36 2ames6 $6 :an +orne9 OFinancial Management and *olic,>9 *rentice +all of
(ndia BpC 'td69
46 M6I6H!an9 OFinancial Services>9 3ata McGra/ +ill D 3rd Edition6
#6 ic!ard A6Breale, and Ste/at $6M,ers9 O*rinciples of $orporate Finance>9
3ata McGra/ +ill6
66 *radip M6H!and/alla9 O(nnovative $orporate 3urnarounds>9 Saga
*u5lications9 @e/ 8el!i6
&6 *radip M6H!and/alla9 O3!e fourt! E,e>9 Saga *u5lications9 @e/ 8el!i6
.6 H!ar 5aunder O6*6 and Stall/ort!, E6A9 O$ompan, esource? +o/ to
Manage a Business 3urnaround> B+einemann9 'ondonC6
36
BA,5-, COR$ORATE FINANCE - 0 0 ,00

UNIT I* INDUSTRIAL FINANCE 5
(ndian $apital Mar%et D Basic pro5lem of (ndustrial Finance in (ndia6 EAuit, D
8e5enture financing D Guidelines from SEB( procedures9 advantages and
disadvantages and cost of various sources of Finance6 S!ort term=/or%ing
capital finance D Estimating /or%ing capital reAuirements D Approac! adopted 5,
$ommercial 5an%s9 $ommercial paper6
UNIT II* FINANCE FOR RE)ABILITATION 4
Finance for re!a5ilitation of sic% units6 *u5lic deposits and inter corporate
investments6 Finance from international sources and financing of e7ports D role
of EN(M 5an% and commercial 5an%s6
UNIT III* ADVANCED FINANCIAL MANA(EMENT ,2
Appraisal of is%, (nvestments9 certaint, eAuivalent cas! flo/s and ris% ad4usted
discount rate9 ris% anal,sis in t!e conte7t of 8$F met!ods using *ro5a5ilit,
information9 nature of cas! flo/s9 Sensitivit, anal,sisL Simulation and investment
decision9 8ecision tree approac! in investment decisions6
UNIT IV* FINANCIN( DECISION ,0
Simulation and financing decision= discounting of current ratios= cas! inadeAuac,
and cas! insolvenc,= determining t!e pro5a5ilit, of cas! insolvenc,= Financing
decision in t!e $onte7t of option pricing model and agenc, costs= (nter=
dependence of investment= financing and 8ividend decisions6
UNIT V* COR$ORATE (OVERANCE 4
$orporate Governance = SEB( Guidelines= $orporate 8isasters and Et!ics=
$orporate Social esponsi5ilit,= Sta%e!olders and Et!ics= Et!ics9 Managers and
*rofessionalism6
To":# /5 @er!od
TE1T BOO'S
16 (6M6*ande,9 OFinancial Management>9 :i%as *u5lis!ing +ouse *vt69 'td69 .t!
Edition9 20046
26 Mac!ira4u9 O(ndian Financial S,stem>9 :i%as *u5lis!ing +ouse *6'td9 2nd Edition9
20026
36 $omparative $orporate Governance? O3!e State of t!e Art and Emerging
esearc!>9 5, Hlaus +opt6
REFERENCES
16 3!omas E6$opeland and 26Fred ;eston D OFinancial 3!eor, < $orporate *olic,>9
Addison D ;esle, *u5lis!ing $ompan,6
26 a4 Aggar/al D O$apital 5udgeting under uncertaint,>6 *rentice +all Engle/ood
$liffs9 @e/ 2erse,9 10036
36 $oole, D OAdvances in Business Financial Management>9 3!e 8r,den *ress
D 10006
46 *eriodicals li%e 2ournal of (nstitute of $ompan, Secretaries9 (ndia6
37
BA,5-2 DERIVATIVES MANA(EMENT - 0 0 ,00
UNIT ,* INTRODUCTION ,0
8erivatives D 8efinition D 3,pes D For/ard $ontracts D Futures $ontracts D
Options D S/aps D 8ifferences 5et/een $as! and Future Mar%ets D 3,pes of
3raders D O3$ and E7c!ange 3raded Securities D 3,pes of Settlement D 1ses
and Advantages of 8erivatives D is%s in 8erivatives D $ases BBarings Ban%9MG
refining Mar%eting (nc BMGMCC6
UNIT II* FUTURES CONTRACT ,0
Specifications of Futures $ontract = Margin eAuirements D Mar%ing to Mar%et D
+edging using Futures D 3,pes of Futures $ontracts D Securities9 Stoc% (nde7
Futures9 $urrencies and $ommodities D 8eliver, Options D elations!ip 5et/een
Future *rices9 For/ard *rices and Future Spot *rices6
UNIT III* O$TIONS ,0
8efinition D E7c!ange 3raded Options9 O3$ Options D Specifications of Options
D $all and put Options D American and European Options D (ntrinsic :alue and
3ime :alue of Options D Option pa,off options on Securities9 Stoc% (ndices9
$urrencies and Futures D Options pricing models D 8ifferences 5et/een future
and Option contracts6
UNIT IV* S&A$S 5
8efinition of S;A* D (nterest ate S;A* D $urrenc, S;A* D ole of Financial
(ntermediar, D ;are!ousing D :aluation of (nterest rate S;A*s and $urrenc,
S;A*s Bonds and F@s D $redit is%6
UNIT V* DERIVATIVES IN INDIA 4
Evolution of 8erivatives Mar%et in (ndia D egulations = Frame/or% D E7c!ange
3rading in 8erivatives D $ommodit, Futures D $ontract 3erminolog, and
Specifications for Stoc% Options and (nde7 Options in @SE D $ontract
3erminolog, and specifications for stoc% futures and (nde7 futures in @SE D
$ontract 3erminolog, and Specifications for (nterest ate 8erivatives6
To":# /5 @er!od
TE1T BOO'S
16 2o!n6$6+ull9 OOptions9 Futures and ot!er 8erivative Securities>9 *rentice +all
(ndia *vt69 'td69
26 Heit! ed!ead9 OFinancial 8erivatives D An (ntroduction to Futures9 For/ards9
Options and S;A*s>9D *rentice +all (ndia *vt69 'td69
36 *6:i4a,a B!as%ar and B6Ma!apatra9 O8erivatives simplified D An (ntroduction to
is% Management>9 esponse Boo%s9 Sage *u5lication *vt69 'td69
38
REFERENCES
16 8avid 8u5ofs%, D OOption and Financial Futures D :aluation and 1ses> DMcGra/ +ill
(nternational Edition6
REFERENCES &EB SITES*
///6nse=india6com
///6mc7india6com
///6ncde76com
///6fcamin6nic6in
39
)UMAN RESOURCE ELECTIVES
BA,5-- MANA(ERIAL BE)AVIOR AND EFFECTIVENESS - 0 0 ,00

,. DEFININ( T)E MANA(ERIAL +OB 4
8escriptive 8imensions of Managerial 2o5s D Met!ods D Model D 3ime
8imensions in Managerial 2o5s D Effective and (neffective 2o5 5e!aviour D
Functional and level differences in Managerial 2o5 5e!aviour6

2. DESI(NIN( T)E MANA(ERIAL +OB ,2
(dentif,ing Managerial 3alent D Selection and ecruitment D Managerial S%ills
8evelopment D *a, and e/ards D Managerial Motivation D Effective
Management $riteria D *erformance Appraisal Measures D Balanced Scorecard =
Feed5ac% D $areer Management D $urrent *ractices6

-. T)E CONCE$T OF MANA(ERIAL EFFECTIVENESS 5
8efinition D 3!e person9 process9 product approac!es D Bridging t!e Gap D
Measuring Managerial Effectiveness D $urrent (ndustrial and Government
practices in t!e Management of Managerial Effectiveness= t!e Effective Manager
as an Optimi"er6

/. ENVIRONMENTAL ISSUES IN MANA(ERIAL EFFECTIVENESS 4
Organisational *rocesses D Organisational $limate D 'eader D Group (nfluences
D 2o5 $!allenge D $ompetition D Managerial St,les6

5. DEVELO$IN( T)E &INNIN( ED(E ,0
Organisational and Managerial Efforts D Self 8evelopment D @egotiation S%ills D
8evelopment of t!e $ompetitive Spirit D Hno/ledge Management D Fostering
$reativit,6
To":# /5 @er!od
REFERENCES
16 *eter 8ruc%er9 PManagement>9 +arper o/9 20006
26 Mil%ovic! and @e/man9 O$ompensation>9 McGra/=+ill (nternational9 20006
36 Blanc!ard and 3!ac%er9 OEffective 3raining S,stems9 Strategies and *ractices>
*earson 200#6
46 8u5in9 'eaders!ip9 Oesearc! Findings9 *ractices < S%ills>9 Bi"tantra9 200#6
#6 Mat!is 2ac%son+uman9 Oesource Management>9 3!omson Sout!/estern9
200#6
40
BA,5-/ ENTER$RENEURS)I$ DEVELO$MENT - 0 0 ,00
UNIT I* ENTRE$RENEURAL COM$ETENCE %
Entrepreneurs!ip concept D Entrepreneurs!ip as a $areer D Entrepreneur D
*ersonalit, $!aracteristics of Successful6 Entrepreneur D Hno/ledge and S%ills
eAuired for an Entrepreneur6
UNIT II* ENTRE$RENEURAL ENVIRONMENT ,2
Business Environment = ole of Famil, and Societ, = Entrepreneurs!ip
8evelopment 3raining and Ot!er Support Organisational Services = $entral and
State Government (ndustrial *olicies and egulations = (nternational Business6
UNIT III* BUSINESS $LAN $RE$ARATION ,2
Sources of *roduct for Business = *refeasi5ilit, Stud, = $riteria for Selection of
*roduct = O/ners!ip = $apital = Budgeting *ro4ect *rofile *reparation = Matc!ing
Entrepreneur /it! t!e *ro4ect = Feasi5ilit, eport *reparation and Evaluation
$riteria6
UNIT IV* LAUNC)IN( OF SMALL BUSINESS ,0
Finance and +uman esource Mo5ili"ation Operations *lanning = Mar%et and
$!annel Selection = Gro/t! Strategies = *roduct 'aunc!ing6
UNIT V * MANA(EMENT OF SMALL BUSINESS 5
Monitoring and Evaluation of Business = *reventing Sic%ness and
e!a5ilitation of Business 1nits6Effective Management of small Business6
To":# /5 @er!od
TE1T BOO'S*
16 +isric!9 OEntrepreneurs!ip>9 3ata McGra/ +ill9 @e/ 8el!i9 20016
26 *6 Saravanavel9 OEntrepreneurial 8evelopment>9 Ess *ee %a, *u5lis!ing
+ouse9 $!ennai =100&6
36 S6S6H!an%a9 OEntrepreneurial 8evelopment>9 S6$!and and $ompan,
'imited9 @e/ 8el!i9 20016
REFERENCES*
16 *rasama $!andra9 *ro4ects D O*lanning9 Anal,sis9 Selection9 (mplementation
and evie/s>9 3ata McGra/=+ill *u5lis!ing $ompan, 'imited 10066
26 *6$62ain Bed6C9 O+and5oo% for @e/ Entrepreneurs>9 E8((9 O7ford 1niversit,
*ress9 @e/ 8el!i9 10006
36 Staff $ollege for 3ec!nical Education9 Manila and $entre for esearc! and
(ndustrial Staff *erformance9 B!opal9 OEntrepreneurs!ip 8evelopment>9 3ata
McGra/=+ill *u5lis!ing $ompan, 'td69 @e/ 8el!i9 100.6
41
BA,5-5 OR(ANISATIONAL T)EORY DESI(N ? DEVELO$MENT - 0 0 ,00

UNIT I* OR(ANISATION ? ITS ENVIRONMENT 4
Meaning of Organisation D @eed for e7istence = Organisational Effectiveness D
$reation of :alue D Measuring Organisational Effectiveness D E7ternal
esources Approac!9 (nternal S,stems Approac! and 3ec!nical approac! = +
implications6
UNIT II* OR(ANI3ATIONAL DESI(N ,5
Organi"ational 8esign D 8eterminants D $omponents D 3,pes = Basic
$!allenges of design D 8ifferentiation9 (ntegration9 $entrali"ation9
8ecentrali"ation9 Standardi"ation9 Mutual ad4ustment= Mec!anistic and Organic
Structures= 3ec!nological and Environmental (mpacts on 8esign= (mportance of
8esign D Success and Failures in design = (mplications for Managers6

UNIT III* OR(ANISATIONAL CULTURE %
1nderstanding $ulture D Strong and ;ea% $ultures D 3,pes of $ultures D
(mportance of $ulture = $reating and Sustaining $ulture = $ulture and Strateg, =
(mplications for practicing Managers6


UNIT IV* OR(ANISATIONAL C)AN(E %
Meaning D Forces for $!ange = esistance to $!ange D 3,pes and forms of
c!ange D Evolutionar, and evolutionar, c!ange D $!ange process
=Organisation 8evelopment D + functions and Strategic $!ange Management =
(mplications for practicing Managers6

UNIT V* OR(ANISATION EVOLUTION AND SUSTENANCE ,0
Organi"ational life c,cle D Models of transformation D Models of Organi"ational
8ecision ma%ing D Organi"ational 'earning D (nnovation9 (ntrapreneurs!ip and
$reativit,=+ implications6

To":# /5 @er!od
REFERENCES*
16 Garet! 62ones9 OOrganisational 3!eor,>9 8esign < $!ange9 *earson
Education9 20046
26 Mad!u%ar S!u%la9 O1nderstanding Organisations> D OOrganisational 3!eor,
< *ractice in (ndia>9 *rentice +all of (ndia9 200#
36 Adrian 3!orn+ill9 *!il 'e/is9 Mi%e Millmore and Mar% Saunders9
OManaging $!ange? A +uman esource Strateg, Approac!>9 ;ile,9 200#6
46 o55ins Organisation 3!eor,L OStructure 8esign < Applications>9 *rentice
+all of (ndia9 200#6
#6 o5ert A *aton9 2ames Mc $alman9 O$!ange ManagementL A guide to
effective implementation>9 esponse 5oo%s9 200#6
42
BA,5-% INDUSTRIAL RELATIONS AND LABOUR &ELFARE - 0 0 ,00
UNIT I* INDUSTRIAL RELATIONS 5
$oncepts D (mportance D (ndustrial elations pro5lems in t!e *u5lic Sector D
Gro/t! of 3rade 1nions D $odes of conduct6
UNIT II* INDUSTRIAL CONFLICTS ,2
8isputes D (mpact D $auses D Stri%es D *revention D (ndustrial *eace D
Government Mac!iner, D $onciliation D Ar5itration D Ad4udication6
UNIT III* LABOUR &ELFARE 4
$oncept D O54ectives D Scope D @eed D :oluntar, ;elfare Measures D Statutor,
;elfare Measures D 'a5our D ;elfare Funds D Education and 3raining
Sc!emes6
UNIT IV* INDUSTRIAL SAFETY .
$auses of Accidents D *revention D Safet, *rovisions D (ndustrial +ealt! and
+,giene D (mportance D *ro5lems D Occupational +a"ards D 8iseases D
*s,c!ological pro5lems D $ounseling D Statutor, *rovisions6

UNIT V* &ELFARE OF S$ECIAL CATE(ORIES OF LABOUR .
$!ild 'a5our D Female 'a5our D $ontract 'a5our D $onstruction 'a5our D
Agricultural 'a5our D 8isa5led D ;elfare of %no/ledge /or%ers = Social
Assistance D Social Securit, D (mplications6
To":# /5 @er!od
REFERENCES
16 Mamoria $6B6 and Sat!is! Mamoria9 O8,namics of (ndustrial elations>9
+imala,a *u5lis!ing +ouse9 @e/ 8el!i9 100.6
26 8/ivedi6 6S6 O+uman elations < Organisational Be!aviour>9 Macmillan (ndia
'td69 @e/ 8el!i9 100&6
36 atna Sen9 O(ndustrial elations in (ndia>9 S!ifting *aradigms9 Macmillan (ndia
'td69 @e/ 8el!i9 20036
46 Srivastava9 O(ndustrial elations and 'a5our la/s>9 :i%as9 4t! edition9 20006
#6 $6S6:en%ata atnam9 OGlo5alisation and 'a5our Management elations>9 esponse
Boo%s9 20016
43
BA,5-5 LABOUR LE(ISLATIONS - 0 0 ,00
'egal *rovision relating to
aC ;ages
5C ;or%ing $onditions and 'a5our ;elfare
cC (ndustrial elations
dC Social Securit,
$ontained in t!e follo/ing acts are to 5e studied6
*eriods
16 3!e Factories Act9 104. #
26 3!e 3rade 1nions Act9 1026 #
36 3!e *a,ment of ;ages Act9 1036 4
46 3!e Minimum ;ages Act9 104. 2
#6 3!e (ndustrial 8isputes Act9 104& #
66 3!e ;or%men>s $ompensation Act9 1023 2
&6 3!e *a,ment of Gratuit, Act9 10&2 3
.6 3!e *a,ment of Bonus Act9 106# 3
06 3!e Emplo,ee>s *rovident Fund < Misc6 Act9 10#2 3
106 3!e Emplo,ees State (nsurance Act9 104. 4
116 3!e (ndustrial Emplo,ment BStanding OrdersC Act9 1046 3
126 3!e Apprentices Act9 1061 2
136 3!e EAual emuneration Act9 10&6 2
146 3!e Maternit, Benefit Act9 1061 2
=======
3otal 4#
=======
TE1T BOO'S
16 Hapoor @686 OElements of (ndustrial 'a/>9 Sultan $!and9 100.6
26 Srivastava9 O(ndustrial elations and 'a5our la/s>9 :i%as9 4t! edition9 20006
REFERENCES
16 espective Acts6
26 8!andapani9 O$ommercial and (ndustrial 'a/>9 Sultan $!and9 100.6
36 8as Gupta9>Maintaining (ndustrial 8iscipline>9 esponse Boo%s9 20026
44
BA ,5-4 STRATE(IC )UMAN RESOURCE MANA(EMENT AND
DEVELO$MENT - 0 0 ,00
UNIT I* )UMAN RESOURCE DEVELO$MENT ,0
Meaning D Strategic frame/or% for +M and +8 D :ision9 Mission and :alues
D (mportance D $!allenges to Organisations D +8 Functions = oles of +8
*rofessionals = +8 @eeds Assessment = +8 practices D Measures of +8
performance D 'in%s to +9 Strateg, and Business Goals D +8 *rogram
(mplementation and Evaluation D ecent trends D Strategic $apa5ilit, 9 Benc!
Mar%ing and +8 Audit6
UNIT II* E-)RM %
e= Emplo,ee profileD e= selection and recruitment = :irtual learning and
Orientation D e = training and development D e= *erformance management and
$ompensation design D 8evelopment and (mplementation of +(S D 8esigning
+ portals D (ssues in emplo,ee privac, D Emplo,ee surve,s online6
UNIT III* CROSS CULTURAL )RM 5
8omestic :s (nternational +M = $ultural 8,namics = $ulture Assessment =
$ross $ultural Education and 3raining *rograms D 'eaders!ip and Strategic +
(ssues in (nternational Assignments = $urrent c!allenges in Outsourcing9 $ross
5order M and A= epatriation etc6 = Building Multicultural Organisations =
(nternational $ompensation6
UNIT IV* CAREER ? COM$ETENCY DEVELO$MENT ,0
$areer $oncepts D oles D $areer stages D $areer planning and *rocess D
$areer development ModelsD $areer Motivation and Enric!ment DManaging
$areer plateaus= 8esigning Effective $areer 8evelopment S,stems D
$ompetencies and $areer Management D $ompetenc, Mapping Models D
EAuit, and $ompetenc, 5ased $ompensation6
UNIT V* EM$LOYEE COAC)IN( ? COUNSELIN( ,2
@eed for $oac!ing D ole of + in coac!ing D $oac!ing and *erformance D
S%ills for Effective $oac!ing D $oac!ing EffectivenessD @eed for $ounseling D
ole of + in $ounseling = $omponents of $ounseling *rograms D $ounseling
Effectiveness D Emplo,ee +ealt! and ;elfare *rograms D ;or% Stress D
Sources = $onseAuences D Stress Management 3ec!niAues6= Eastern and
;estern *ractices = Self Management and Emotional (ntelligence6
To":# /5 @er!od
REFERENCES*
16 2effre, A Mello9 OStrategic +uman esource Management>9 3!omson9 Singapore9
Sout!/estern 20036
26 and, '68esimone9 2on M6 ;erner D 8avid M6 Marris9 O+uman esource
8evelopment>9 3!omson Sout!/estern9 Singapore9 20026
36 o5ert '6Mat!is and 2o!n +6 2ac%son9 O+uman esource Management>9 3!omson
Sout!/estern9 Singapore9 20036
46 osemar, +arrison9 OEmplo,ee 8evelopment> D 1niversit, *ress9 (ndia 'td9 @e/
8el!i9 20036
#6 Srinivas Handula9 O+uman esource Management in *ractice>9 *rentice +all of
(ndia9 200#9 @e/ 8el!i9 20046
45
SYSTEMS - ELECTIVES
BA ,5-. SOFT&ARE DEVEO$MENT - 0 0 ,00

UNIT I* INTRODUCTION .
Overvie/ of soft/are development life c,cles and $!allenges in t!e p!ases D
soft/are engineering *rocess paradigms D $omparison 5et/een *rocess and
*roduct DMetrics D Soft/are pro4ect management D *lanning D estimation D is%
anal,sis D Soft/are pro4ect sc!eduling6
UNIT II* RE2UIREMENTS ANALYSIS 4
eAuirement Anal,sis D 8efinition D Specification = tools D Formal Specification D
*rotot,ping Specification D Anal,sis modeling6
UNIT III* SOFT&ARE DESI(N 4
Soft/are design D A5straction D Modularit, D Soft/are Arc!itecture D Effective
modular design = $o!esion and $oupling D Arc!itectural design = *rocedural
design D 8ata flo/ oriented design D O54ect Oriented design6
UNIT IV* INTERFACE DESI(N AND IM$LEMENTATION 4
1ser interface design D +uman factors D +uman computer interaction D (nterface
standards6 Fundamentals of coding D code documentation D code efficienc, D
Soft/are $onfiguration Management6
UNIT V* SOFT&ARE 2UALITY AND TESTIN( ,2
Soft/are -ualit, Assurance D evie/9 ;al%t!roug! and inspection= -ualit,
metrics D Soft/are elia5ilit, D testing D *at! testing D $ontrol Structures testing
D Blac% Bo7 testing D (ntegration9 :alidation and s,stem testing D Soft/are
Maintenance D $ase studies6
To":# /5 @er!od
TE1T BOO'S*
16 Ali Be!foroo" and Frederic% 26 +udson9 OSoft/are Engineering Fundamentals9
O7ford pu5lications6
26 oger *ressman6 S69 OSoft/are Engineering>9 A *ractitioner>s Approac!9
3ata McGra/ +ill9 @e/ 8el!i6
REFERENCES
16 (6Sommerville9 OSoft/are Engineering9 : Edition9 Adison ;esle,9 10066
26 *fleeger9 OSoft/are Engineering>9 *rentice +all9 10006
36 $arlo G!e""i9 Me!di 2a"a,ari9 8ino Mandrioli9 OFundamentals of Soft/are
Engineering9 *rentice +all of (ndia9 10016
46 ic!ard Fairle,9 OSoft/are Engineering>9 (( Edition9 3ata McGra/ +ill9 @e/
8el!i6
46
BA,5/0 DATABASE MANA(EMENT SYSTEM - 0 0 ,00
UNIT I* INTRODUCTION 5
8ata5ase s,stems D 8efinition D $omponents D Advantages D O54ectives D
Evolution6
UNIT II* MODELS ,0
8BMS Arc!itecture D Associations D elations!ips D Mappings 5et/een
A5stractions D Generalisation D $lassifications D $onceptual 8ata modeling D
File Organi"ation D 8ata Structure D 8ata models? +8BMS9 @8BMS9 8BMS9
OO8BMS6
UNIT III* DATABASE DESI(N ,0
elational 8ata Model D elational Alge5ra D E 8iagrams D 8ata 8ictionar, D
@ormalisation D Bo,ce $odd @ormal Forms D (ntegrit, D elational 8ata5ase
'anguages D 8ata5ase Administration D File Structures and (nde7ing6
UNIT IV* OB+ECT MODELLIN( ,0
O54ect oriented concepts D Structure D Models and 8ata5ases D O54ect life c,cle
modeling D O54ects9 $lasses9 *atterns D O54ect interaction modeling D O54ect
Oriented 8esign D 1M'6
UNIT V* O$ERATIONS AND MANA(EMENT 4
$lient J Server and 8ata5ases D 8ata ;are!ousing D -uer, *rocessing D
$oncurrenc, Management D +eterogeneous and +omogenous S,stems D
8istri5uted 8ata5ases D $ontrols D Atomicit,9 ecover, D Securit,9 Bac%=up and
ecover,6
To":# /5 @er!od
TE1T BOO'S
16 Gar, ;6+ansen and 2ames :6+ansen9 E8ata5ase Management and 8esignF
*rentice +all9 10066
26 2effre, A6 +offer9 Mar, B6 *rescott9 Fred 6 Mcfadden9 EModern 8ata5ase
ManagementF9 *rentice +all9 6t! edition9 20029 &t! edition6
REFERENCES
16 Bipin $68esai9 OAn (ntroduction to 8ata5ase S,stems>9 Galfot!ia pu5lication9 10066
26 onald 26@orman9 OO54ect Oriented S,stems Anal,sis and 8esign>9 *rentice +all
10066
36 Elmasri D @avat!e9 OFundamentals of 8ata5ase S,stems>9 Addision D ;esle,9 4t!
Edition6
46 $arlo Batini9 Stefano $eri and S!am Hant B6@avat!e9 O$onceptual 8ata5ase
8esign> D OAn Entit, elations!ip Approac!>9 Ben4amin $ummings pu5lis!ing9 10026
#6 2ames um5aug!9 Mic!ael Bla%e9 ;illiam 'orensen9 Frederic% Edd, and ;illiam
*remelani9 OO54ect Oriented Modeling and 8esign>9 *rentice +all9 10016
47
BA,5/, E COMMERCE TEC)NOLO(Y AND MANA(EMENT - 0 0 ,00
UNIT I* FUNDAMENTAL OF E-COMMERCE .
8riving forces D 5enefits and limitations of e=commerce6 Basics of 8ata mining9
data /are!ousing and net/or% infrastructure reAuirements6 Overvie/ of (*9 3$*9
+3M'9 O'A* and $r,ptograp!,6
UNIT II* BUSINESS A$$LICATIONS IN E-COMMERCE .
etailing in E=commerce D mar%et researc! on internet customers D e=
commerce for service sector D Advertising in e=commerce D B2B ecommerce6
UNIT III* E-COMMERCE INFRASTRUCTURE .
(ntranet9 (nternet < E7tranet D Structure9 Arc!itecture9 Applications < Business
Models6
UNIT IV* E-COMMERCE $AYMENTS AND SECURITY .
E=*a,ments and *rotocols=Securit, sc!emes against internet fraud6 *rinciples of
e=fund transfer9 credit and de5it card usage9 E=c!ec% and unified pa,ment
s,stems6
UNIT V* LE(AL AND $RIVACY ISSUES IN E-COMMERCE .
'egal9 Et!ics and *rivac, issues D *rotection needs and met!odolog, =
$onsumer protection9 $,5er la/s9 contracts and /arranties6 3a7ation and
Encr,ption *olicies6
To":# /5 @er!od
TE1T BOO'S
16 Efraim 3ur5an et al69 OElectronic $ommerce D A managerial perspective>9
*earson Education Asia9 20026
26 Hala%ota et al9 OFrontiers of Electronic $ommerce>9 Addison ;esle,9 20016
REFERENCES*
16 Sandeep Hris!namurt!,9 OE=$ommerce Management D 3e7t and $ases>9
3!omson 'earning9 20036
26 Greenstein Firsman9 OElectronic $ommerce>9 3ata McGra/ +ill9 10006
36 @a5il Adam et al9 OElectronic $ommerce D 3ec!nical9 Business and 'egal
(ssues>6 *rentice +all6 100.6
48

BA,5/2 ENTER$RISE RESOURCE $LANNIN( FOR MANA(EMENT
- 0 0 ,00
UNIT I* INTRODUCTION 5
E* $oncepts D Enterprise S,stem D Evolution of E* D 3angi5le and
(ntangi5le Benefits D Emerging 3rends in E* adoption D E* (mplementation
Stages D case Stud,6
UNIT II* $RE IM$LEMENTATION STA(E ,2

@eed Anal,sis D $ompetitive Environment Anal,sis D Gap Anal,sis D $ost
Elements D Feasi5ilit, Anal,sis D E* Modules D E* (ndustries verticals D E*
Arc!itecture DE* Soft/are D SA* = Baan D (FS D Oracle D people Soft
$omparison of E* Soft/are D E* *ac%age Evaluation $riteria D *ac%age 'ife
$,cle D eAuest for (nformation D Functional eAuirement Specification D
eAuest for *roposal D :endor Selection D E* $onsultants D $ase Studies6
UNIT III* IM$LEMENTATION ,0
Business *rocess eengineering $oncepts D eengineering and *rocess
(mprovement D B* Steps D AS=(S and 3O D BE Anal,sis D Modeling Business
*rocess D Successful B* D eengineering D Organisational eadiness D
(mplementation Approac!es6
UNIT IV* $RO+ECT MANA(EMENT ,0
*ro4ect Management D *ro4ect 3eam D Steering $ommittee D *ro4ect Manager D
Functional 3eam D (S 3eam D Securit, Specialists6 *ro4ect 8elivera5les D
$!ange Management D S,stem integration D S,stems (ntegration standards D
Middle/are 8evelopment D For/ard and everse Engineering D E*
(nfrastructure *lanning D S,stem Arc!itecture
UNIT V* $OST IM$LEMENTATION 4
Organisational 3ransformational Model of ES Success D $ross Functional9
Organisational and (ndustrial (mpacts6 Measuring Business Benefits D Balanced
Score card Met!od D AB$8 $!ec%list Frame/or% D $apa5ilit, Maturit,
Frame/or% D case stud,6
To":# /5 @er!od
BOO'S FOR REFERENCE
16 Ma!adeo 2ais/al and Ganes! :anapalli9 3e7t Boo% of Enterprise
esource *lanning9 Macmillan (ndia 'td69 $!ennai 200#6
26 Ale7is 'eon9 Enterprise esource *lanning 8em,stified9 3ata McGra/=+ill
*u5lis!ing $ompan, 'td69 @e/ 8el!i9 20046
36 :inod Humar Grag and @6H6 :en%ita%ris!nan9 Enterprise esource
*lanning D $oncepts and *ractice9 *rentice +all of (ndia9 @e/ 8el!i9 100.6

49
50
BA,5/- SOFT&ARE $RO+ECT AND 2UALITY MANA(EMENT - 0 0 ,00
UNIT I* INTRODUCTION %
*roduct life $,cle9 *ro4ect 'ife $,cle Models for soft/are and *rocess Models6
UNIT II* $RO+ECT MANA(EMENT $ROCESS AND ACTIVITIES .
*ro4ect (nitiation9 *ro4ect *lanning and 3rac%ing9 *ro4ect $losure6
UNIT III* EN(INEERIN( ACTIVITIES .
Soft/are reAuirements gat!ering9 estimation9 design and development p!ase6
*ro4ect management in t!e testing and maintenance p!ase6
UNIT IV* INTRODUCTION TO SOFT&ARE 2UALITY ,0
Soft/are -ualit, :ie/s < Standards D Fundamental measures9 si"e9 effort9
defects6 Soft/are Aualit, metrics9 comple7it, metrics6 8efect (dentification and
removal efficienc,6 Function *oints D Benc!mar%ing for soft/are Aualit,6
UNIT V* SOFT&ARE 2UALITY ASSURANCE ,,
elia5ilit, models for Soft/are Aualit, D (SO 0000 for soft/are Aualit, D $MM9
$MM(9 *$MM9 *S*9 and $O$OMO D 3-M for Soft/are Aualit,6
To":# /5 @er!od
TE1T BOO'S
16 oger S *ressman9 OSoft/are Engineering D A *ractitioners Approac!>9
McGra/ +ill (nternational Edition9 @e/ 8el!i9 20016
26 Step!en Han9 OSoft/are -ualit, Metrics and Models>9 *earson Education
Asia6
REFERENCES
16 ;al%er o,ce9 OSoft/are *ro4ect Management> D A unified Frame/or%9
*earson Education Asia9 @e/ 8el!i9 20006
26 Alan Gillies9 OSoft/are -ualit, D 3!eor, < Management>9 3!omson
'earning9 20036
51
BA,5// DECISION SU$$ORT SYSTEMS - 0 0 ,00
UNIT I* DECISION SU$$ORT SYSTEM %
8ecision $oncept=steps=8ecision Support S,stem=$omponents=$!aracteristics=
$lassification < Application6
UNIT II* MODEL MANA(EMENT ,5
Models D Modeling *rocess D 3,pes of Models D Optimisation D Simulation D
+euristic D 8escriptive D *redictive D Model 5ase D Modeling 'anguages D Model
8irector, D Model Base Management S,stem D Model E7ecution9 (ntegration and
command processing D Model *ac%ages6
UNIT III* DATA MANA(EMENT SYSTEMS 5
8ata5ase D Sources of 8ata D 8ata 8irector, D 8ata Structure and 8ata5ase
'anguages D -uer, Facilit, D 8ata Management S,stem D 8BMS as 8SS
8evelopment 3ool6
UNIT IV* DIALO( MANA(EMENT 5
1ser (nterface D Grap!ics D Multimedia D :isual (nteractive Modeling D @atural
'anguage *rocessing D Speec! ecognition and under standing D (ssues in user
interface6
UNIT V* DEVELO$MENT OF DECISION SU$$ORT SYSTEM ,0
8evelopment process D Soft/are and +ard/are and 8ata AcAuisition D Model
AcAuisition D 8ialog 8evelopment D (ntegration D 3esting and :alidation D
3raining and (mplementation6
To":# /5 @er!od
TE1T BOO'
16 Efraim tur5an and 2a, E Aronson9 O8ecision Support S,stems and
(ntelligent S,stems>9 *rentice +all (nternational9 100.6
REFERENCES*
16 2ana%iraman :6S6 and Saru%esi6 H6 O8ecision Support S,stems>9 *rentice
+all of (ndia9 10006
26 'ofti9 O8ecision Support S,stem and Management>9 McGra/ +ill (nc69
(nternational Edition9 @e/ 8el!i9 10066
36 Mara%as9 O8ecision Support S,stem>9 *rentice +all (nternational *aper
5ac% Edition9 8el!i9 100.6
52
BA,5/5 INFORMATION TEC)NOLO(Y FOR MANA(EMENT - 0 0 ,00
UNIT I* INTRODUCTION 5
Managing in (nformation Age6 Evolution of (3 Management D 3,pes of
(nformation S,stems D (nternet Based Business S,stems D :alue $!ain
econstruction for E=Business D (3 Management $!allenges and issues D
$ritical success Factors for (3 Managers6
UNIT II* )ARD&ARE SOFT&ARE AND COMMUNICATION ,0
$omputing +ierarc!, D (nput D Output 3ec!nologies D +ard/are (ssues D
S,stem Arc!itecture D Operating S,stems D @et/or% Operating S,stems D Grid
$omputing D Mo5ile $omputing D 15iAuitous $omputing D Application
*rogramming D Managing Application 8evelopment D 8ata esources D
Managing 8ata esources D *ro5lem of $!ange and ecover,6
UNIT III* COMMUNICATION TEC)NOLO(Y 5
$ommunication 3ec!nolog, D ;;; D (ntranets D E7tranets D :oice @et/or%s
8ata $ommunication @et/or%s D 'ast Mile D ;ireless S,stem D ;e5 +osting D
Application Service *roviders6
UNIT IV* IT A$$LICATIONS ,5
Enterprise esource *lanning D Enterprise S,stem D E7pert S,stem D 8ecision
Support S,stem D @eural @et/or%s D E7ecutive (nformation S,stem D $ustomer
elations!ip Management S,stem D Suppl, $!ain Management S,stems D
Hno/ledge Management D 8ata ;are!ousing D 8ata Mining D :ertual ealit, D
E=Business and Alternatives6 E=Business E7pectations and $ustomer
Satisfaction6
UNIT V* IT MANA(EMENT ,0
(3 Strateg, Statements D *lanning Models for (3 Managers 'egislation and
(ndustr, 3rends6 (ndependent Operations D +eadAuarters 8river D (ntellectual
S,nerg, D (ntegrated Glo5al (3 D (3 investment D Estimating eturns D (3 :alue
EAuation D *ricing Frame /or% D +ard/are and Soft/are Bu,ing D Factors of (3
Management D (mplementation $ontrol D Securit, D -ualit, = Et!ical (ssues D
$!ief (nformation Officer6
To":# /5 @er!od
REFERENCE BOO'S*
16 Garroll ;6 Fren"el 2o!ne6 Fren"el9 Management of (nformation
3ec!nolog,9 3!omson $ourse 3ec!nolog,9 Boston9 20046
26 +enr, $6 'ucas6 2r9 (nformation 3ec!nolog, D Strategic 8ecision Ma%ing
for Managers9 2o!n ;ile, < Sons BAsiaC *vt6 'td69 Singapore9 200#6
36 Efraim 3ur5an9 6 Hell, ainer 2r9 ic!ard E6 *otter9 (ntroduction to
(nformation 3ec!nolog,9 2o!n ;ile, < Sons9 BAsiaC *vt6 'td6 Singapore9
20046
53
O$ERATIONS MANA(EMENT ELECTIVES
BA,5/% FACILITIES LOCATION AND $ROCESS DESI(N - 0 0 ,00
UNIT I* INTRODUCTION -
Facilities reAuirements9 need for la,out stud, D t,pes of la,out9 Model
$lassification9 $riterion Selection9 Model :alidation9 8esign *rocess6
UNIT II* $LANT LAYOUT ,0
'a,out pro5lem9 *lant la,out procedures= various approac!es9 Flo/ and activit,
anal,sis9 8esigning t!e la,out
UNIT III* $LANT LOCATION ,5
*lant location anal,sis D factors9 costs9 location decisions D simple pro5lems in
single facilit, location pro5lems9 multifacilit, location pro5lems9 net/or% location
pro5lems6
UNIT IV* $ROCESS MANA(EMENT AND STRATE(Y ,2
3!e *rocess :ie/ of Organi"ations9 *erformance Measures9 *roduct Attri5ute
and *rocess $ompetencies9 *rocess 8esign9 *lanning9 and $ontrol9 Strategic
*ositioning and Operational Effectiveness9 Strategic Fit9 Matc!ing *roducts and
*rocesses9 Operations Frontier and 3rade=offs
UNIT V* $ROCESS FLO& 5
*rocess Flo/9 He, Measures9 Flo/ 3ime9 Flo/ ate9 (nventor, Anal,sis9
*rocess Flo/ $!art9 Flo/ 3ime Measurement9 Flo/=ate and $apacit, Anal,sis9
Managing Flo/ :aria5ilit,9 *rocess (ntegration= 'ean operations? *rocess
S,nc!roni"ation and (mprovement
To":# /5 @er!od
TE1T BOO'S*
16 ic!ard Francis9 '6 'eon McGinnis9 F6 2r69 2o!n ;!ite9 A69 EFacilit, 'a,out
and 'ocation = an Anal,tical Approac!F9 *rentice +all of (ndia69 2
nd
Ed6
26 avQ Anupindi9 Sunil $!opra9 Sud!a%ar 8es!mu%!92an A6 :an Mieg!em9
and Eitan Kemel9 EManaging Business *rocess Flo/s? *rinciples of
Operations ManagementF *earson Education9 2006

REFERENCES*
16 G6+alevi and 686;eill9 E*rinciples of *rocess *lannningF $!appman and
+all9 Madras 100#6

54
BA,5/5 COM$UTER INTE(RATED MANUFACTURIN( (CIM) - 0 0 ,00

UNIT I* INTRODUCTION .
$omputer (ntegrated Manufacturing D 8efinition9 $oncept9 Evolution and
Benefits6 3,pes of Manufacturing S,stems and Su5=s,stems6 Automated
S,stems D Elements9 Functions and 'evels6

UNIT II* COM$UTERS AND COMMUNICATION IN CIM .
+ard/are9 Soft/are and Securit, eAuirements for implementing $(M s,stems6
$ommunication S,stems for $(MS D $ommunications Matri79 @et/or%
arc!itectures and 3ec!niAues6 Overvie/ of creating and maintaining a
manufacturing s,stems data5ase6
UNIT III * DESI(N AND $RODUCTION .
Fundamentals of 8esign for Manufacturing B8FMC9 $omputer Aided 8esign
B$A8C9 38 Modeling pac%ages9 Finite Element Anal,sis pac%ages and
transporta5ilit,6
@$9 $@$ and 8@$ mac!ines6 (ntroduction to part=programming6 3ool
Management6 8ata 'ogging and acAuisition6 Automated data collection6
UNIT IV * MANUFACTURIN( SYSTEMS .
Manufacturing S,stems D $omponents9 $lassifications and Functions6 Fle7i5le
Manufacturing S,stemsBFMSC D $omponents9 Applications and 5enefits9
*lanning and (mplementation issues in FMS6 Group 3ec!nolog, D *art=Families9
$lassification and $oding6
UNIT V * CURRENT TRENDS .
$oncurrent Engineering6 ole of E7pert S,stems in $(MS6 o5otics=Overvie/9
3,pes in $(MS6 Automated Guided :e!icles D 3,pes and 3ec!nolog,9 $ontrol6
Overvie/ of Automated Assem5l, s,stems='ean *roduction DAgile
Manufacturing
To":# /5 @er!od
TE1T BOO'
16 :a4pa,ee Hant6 S9 *rinciples of $omputer (ntegrated Manufacturing9 *rentice
+all (ndia9 Second (ndian eprint9 200#6
REFERENCES
16 Mi%ell *6Groover9 Automation9 E*roduction S,stems and $omputer (ntegrated
ManufacturingF *+(9 20016
26 onald G6As%in9 EModelling and Anal,sis of manufacturingF 2o!n ;ile, <
Sons9 10036
55
BA,5/4 SU$$LY C)AIN MANA(EMENT - 0 0 ,00
UNIT I * INTRODUCTION .
Suppl, $!ain D Fundamentals9 (mportance 9 8ecision *!ases9 *rocess :ie/6
Supplier= Manufacturer=$ustomer c!ain6 8rivers of Suppl, $!ain *erformance6
Structuring Suppl, $!ain 8rivers6 Overvie/ of Suppl, $!ain Models and
Modeling S,stems6
UNIT II * STRATE(IC SOURCIN( .
(n=sourcing and Out=sourcing D 3,pes of *urc!asing Strategies6 Supplier
Evaluation9 Selection and Measurement6 Supplier -ualit, Management6 $reating
a /orld class suppl, 5ase6 ;orld ;ide Sourcing6
UNIT III * SU$$LY C)AIN NET&OR' .
8istri5ution @et/or% 8esign D ole9 Factors (nfluencing9 Options9 :alue
Addittion6 Modles for Facilit, 'ocation and $apacit, 'ocation6 (mpact of
uncertaint, on @et/or% 8esign6 @et/or% 8esign decisions using 8ecision trees6
8istri5ution $enter 'ocation Models6 Suppl, $!ain @et/or% optimi"ation models6
UNIT IV * $LANNIN( DEMAND0 INVENTORY AND SU$$LY .
Overvie/ of 8emand forcasting in t!e suppl, c!ain6 Aggregate planning in t!e
suppl, c!ain6 Managing *redicta5le :aria5ilit,6
Managing suppl, c!ain c,cle inventor,6 1ncertaint, in t!e suppl, c!ain D Safet,
(nventor,6 8etermination of Optimal level of product availa5ilit,6 $oordination in
t!e Suppl, $!ain6

UNIT V * CURRENT TRENDS .
E=Business D Frame/or% and ole of Suppl, $!ain in e= 5usiness and 525
practices6 Suppl, $!in (3 Frame/or%6 (nternal Suppl, c!ain management6
Fundamentals of transaction management6 Suppl, $!ain in (3 practice6 Supplier
relations!ip management6
(nformation S,stems development6 *ac%ages in Suppl, $!ain DeSM9 e'M9
eS$M6 Suppl, Base Management
To":# /5 @er!od
TE1T BOO'S
16 Sunil $!opra and *eter Meindi9 Suppl, $!ain Management=Strateg,
*lanning and Operation9 *earson Education9 3!ird (ndian eprint9 20046
26 Monc"%a et al69 *urc!asing and Suppl, $!ain Management9 3!omson
'earning9 Second edition9 Second eprint9 20026
56
REFERENCES
16 Alte%ar a!ul :9 Suppl, $!ain Management=$oncept and $ases9 *rentice
+all (ndia9 200#6
26 S!apiro 2erem, F9 Modeling t!e Suppl, $!ain9 3!omson 'earning9 Second
eprint 9 20026
36 Ballou onald +9 Business 'ogistics and Suppl, $!ain Management9
*earson Education9 Second (ndian eprint9 20046
BA,5/. ADVANCED O$ERATIONS MANA(EMENT - 0 0 ,00
UNIT I .
$urrent c!allenges in Operations management9 *roduct development
considerations = :alue engineering9 concurrent engineering9 o5ust design9
Modular design = Selection and 2ustification of Advanced Manufacturing
3ec!nolog,6
UNIT II .
Strategic capacit, planning for products < services = Sc!eduling for 5atc!
processing D 3!e design < sc!eduling of flo/ processing s,stem = *roduction
planning < control = outing9 seAuencing9 loading9 sc!eduling D master
sc!eduling6
UNIT III .
Operating value c!ains D (nformation tec!nolog, < value c!ain Material
management < suppl, c!ain D Special inventor, models9 Selective inventor,
control9 Operations decision ma%ing tools D Acceptance sampling6
UNIT IV ,2
ecent 3rends in operations management D 'ean manufacturing9 esource
reAuirement planning9 S,nc!ronous manufacturing < t!eor, of constraints6 Agile
Manufacturing
UNIT V %
$ases in operations management
To":# /5 @er!od
57
REFERENCES*
1. Advanced operations management = 6 *6 Mo!ant,9 S6 G6 8es!mu%!9 1Je
*earson Education
2. Operations management ? *rocesses < :alue c!ains D 'ee 26 Hra4e/s%i <
'arr, *6 it"man9 (ndian adaptation9 *earson
3. Operations Management for $ompetitive advantage D ic!ard $!ase <
@icolas AAuilano9 10Je9 3M+
4. Operations Management9 a, /ild9 6Je9 3!omson
5. Operations management9 ;illiam Stevenson9 .Je9 3M+
6. Operations Management D o5erta S6 ussell < Bernard ;6 3a,lor9 *earson
J *+(
7. Operations Management D @orman Gait!er < Greg Fra"ier9 0Je9 3!omson6
BA,550 LO(ISTICS MANA(EMENT - 0 0 ,00
U7!" I * I7"rodu6"!o7 "o Lo8!"!6 :7d 6o=@e"!"!Ae S"r:"e8; .
8efinition and Scope of 'ogistics D Functions < O54ectives D $ustomer :alue
$!ain D Service *!ases and attri5utes D :alue added logistics services D ole of
logistics in $ompetitive strateg,6
U7!" II * &:re9ou!78 :7d M:"er!:# ):7d#!78 .
;are!ousing Functions D 3,pes D Site Selection D 8ecision Model D 'a,out
8esign D $osting D :irtual ;are!ouse6
Material +andling eAuipment and S,stems D ole of Material +andling in
'ogistics6
Material Storage S,stems D principles D 5enefits D met!ods6 Automated Material
+andling6
U7!" III * $er<or=:76e Me:ure=e7" :7d Co". .
*erformance Measurement D @eed9 S,stem9 'evels and 8imensions6 (nternal
and E7ternal *erformance Measurement6 'ogistics Audit6
3otal 'ogistics $ost D $oncept9 Accounting Meat!ods6 $ost D (dentification9 3ime
Frame and Formatting6
U7!" IV * Tr:7@or":"!o7 :7d $:6B:8!78 .
3ransportation S,stem D Evolution9 (nfrastructure and @et/or%s6 Freig!t
Management D oute *lanning D $ontaineri"ation6 Modal $!aracteristics9 (nter=
modal Operators and 3ransport Economies6
*ac%aging= 8esign considerations9 Material and $ost6 *ac%aging as 1nitisation6
$onsumer and (ndustrial *ac%aging6
58
U7!" V * Curre7" Tre7d .
'ogistics (nformation S,stems D @eed9 $!aracteristics and 8esign6 E='ogistics D
Structure and Operation6 'ogistics esource Management6 Automatic
(dentification 3ec!nologies6 ;are!ouse Simulation6
everse 'ogistics D Scope9 design and as a competitive tool6 Glo5al 'ogistics D
Operational and Strategic (ssues6 Strategic logistics *lanning6
To":# /5 @er!od
TeC" BooB
16 Sople :inod :9 'ogistics Management D 3!e Suppl, $!ain (mperative9
*earson Education9(ndian eprint 20046
26 Aila/adi $ Sat!is! < a%es! Sing!9 'ogistics Management9 *rentice +all (ndia9
200#6
Re<ere76e
16 $o,le et al69 3!e Management of Business 'ogistics9 3!omson 'earning9 &
t!
Edition9
20046
26 Bo/erso7 8onald 29 'ogistical Management D 3!e (ntegrated Suppl, $!ain*rocess
3ata McGra/ +ill9 20006
36 Bloom5erg 8avid 2 et al69 'ogistics9 *rentice +all (ndia9 200#6
BA,55, ADVANCED MAINTENANCE MANA(EMENT - 0 0 ,00
UNIT I * M:!7"e7:76e Co76e@" .
O54ectives and functions of Maintenance9 3,pes9 Maintenance Strategies6
Organi"ation for Maintenance6 Five Kero $oncept
UNIT II * F:!#ure D:": A7:#;! .
M3BF9 M33F9 1seful 'ife D Survival $urves D epair 3ime 8istri5ution
Brea%do/n time distri5utions9 *oisson9 E7ponential and @ormal distri5ution6
Availa5ilit, of repaira5le S,stems D Maintaina5ilit, *rediction D 8esign for
Maintaina5ilit,6
59
UNIT III .
M:!7"e7:76e $#:77!78* Over!aul and epair? Meaning and 8ifference9 optimal
over!aulJepair J eplace maintenance polic, for eAuipment su54ect to
5rea%do/n.
Re@#:6e=e7" De6!!o7* Optimal interval 5et/een preventive replacement of
eAuipment su54ect to 5rea%do/n9 group replacement
UNIT IV * M:!7"e7:76e S;"e= .
Fi7ed 3ime Maintenance9 $ondition 5ased Maintenance9 Operate to Failure9
opportunit, maintenance9 8esign out maintenance9 total productive maintenance6

UNIT V * AdA:76ed Te697!Due .

elia5ilit, $entered Maintenance B$MC D 3otal *roductive Maintenance B3*MC =
*!ilosop!, and (mplementation6 Signature Anal,sis D MM(S D E7pert S,stems D
$oncept of 3ero tec!nolog,6 eengineering maintenance process6
To":# /5 $er!od
TeC" BooB*
1. Maintenance Engineering < Management D 6$6Mis!ra < H6*at!a%9 *+(9
200#
2. (ndustrial Maintenance Management D Sus!il Humar Srivatsava9 S6$!and <
$ompan,9 200#
3. Gopala%ris!nan9 *6 Baner4i9 A6H69 EMaintenance and Spare *arts
ManagementF9 *rentice +all of (ndia9 2004
Re<ere76e*
1. Hell, and M626 +arris RManagement of (ndustrial MaintenanceR9 Butter/ort!
and $ompan, 'imited6
2. AHS 2ardine RMaintenance9 eplacement and elia5ilit,R9 *itman *u5lis!ing6
60