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THIRUMALAI ENGINEERING COLLEGE, KILAMBI,

KANCHIPURAM
P.G.DEPARTMENT OF MANAGEMENT STUDIES
BUSINESS RESEARCH METHODS
MODEL EXAMINATION
STAFF NAME: Mr.J.Kumar DURATION: 3 hours
TOTAL MARKS: 100
PART-A(10*2=20)

1. Define diagnostic research and empirical research.
2. What is mean by Null hypothesis and Alternative hypothesis?
3. What are one-tailed and two-tailed tests?
4. Draw the format of ANOVA table.
5. What is an optimum sample?
6. Why is Eigen value considered as important?
7. Explain the term factor loading?
8. What does R
2
represent?
9. Define synopsis.
10. What is table of contents?

PART-B(5*16=80)

11. A) (i) Compare and contrast cross-Sectional and longitudinal designs.(8 )
(ii) Explain the purpose of a casual research design. (8)
(OR)
B)(i) Does theory plays any role in research? What are the different
components of theory?(10)
(ii) write a note on Deductive theory and inductive theory. (8)

12. A) What are the functions of measurement? Give the measurement
process? What are the different types of scales?
(OR)

B) Write short notes on:
(i) Semantic differential scale; (ii) Scalogram analysis; (iii) Likert-type
scale; (iv) Arbitrary scale; (v) Multidimensional scaling (MDS).

13. A) (i) what do you mean by sampling size? How a optimal sample size
can be determined? (8)
(ii) The placement office of a leading management institution is planning
a survey of annual earning of its MBA alumini numbering 3,000. How
large a sample size it should take in order to estimate the mean annual
earning within plus and minus Rs.1,000 and at 95 per cent confidence
level? The standard deviation of annual earning of the entire population
is known to be Rs.3,000 . (8 marks)
(OR)
B) (i) what do you mean by schedules? What are the different types of
schedules? State its Pros and Cons. (12 marks)
(ii) Difference between Questionnaire and schedules. (4)

14. A) Discuss cluster analysis with example. Give its procedure and areas of
application.
(OR)
B) Two research workers classified some people in income groups on the
basis of sampling studies. Their results are as follows:
Investigators Income Groups Total
Poor Middle Rich
A
B
160
140
30
120
10
40
200
300
Total 300 150 50 500
Show that the sampling techniques of at least one research worker is
defective.

15. A) Explain the features to be adopted while writing a technical research
report.
(OR)
B) What are the ethical issues involved in research? Explain in detail.