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MBA project report submitted by VITBS (VIT) students Vinitha, Vinoth, Senthil & V. Venkatashan under guidance/ supervision of Prof. RN Subudhi. This report analyses the content of 200 latest research articles in Marketing Research and tries to find the research trend.
Originaltitel
Directions of Marketing Research-Vitbs Project Report by MBA students Vinitha
MBA project report submitted by VITBS (VIT) students Vinitha, Vinoth, Senthil & V. Venkatashan under guidance/ supervision of Prof. RN Subudhi. This report analyses the content of 200 latest research articles in Marketing Research and tries to find the research trend.
MBA project report submitted by VITBS (VIT) students Vinitha, Vinoth, Senthil & V. Venkatashan under guidance/ supervision of Prof. RN Subudhi. This report analyses the content of 200 latest research articles in Marketing Research and tries to find the research trend.
[Project Supervisor & Course Instructor: Prof. RN Subudhi]
Group No.: II (Section B, MBA 2005-07) . Contents:
Sr. no Contents Page no. 1 Introduction 02 2 Classification of industry 03 3 Contents analysis of 200 articles 08 4 charts Directions of Marketing Research 28 b) Source of Data 5 Conclusion 28 6 Reference 29 7 Appendix 30
. Note: This is a student project report prepared and submitted by group of MBA students, mentioned above, as a part of their class-room assignment and is for academic purpose only.
2
INTRODUCTION TO MARKETING RESEARCH:
Marketing research is a critical part of marketing intelligence system. It helps to improve management decision making by providing relevant, accurate and timely information. Every decision poses unique needs for information, and relevant strategies can be developed based on the information gathered through marketing research. The first step of the marketing research contains defining the problem. The problem here is; DIRECTIONS OF MARKETING RESEARCH: A CONTENT ANALYSIS. This is basic research approach. For the research purpose, we are taking a sample size of 200 marketing research articles. The sources of information are secondary data to analyze the direction of the marketing research .For this purpose we read around 200 articles abstract to find out the conclusion of the problem.
According to American Marketing Association, Marketing research is The systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services . All of research can be categorized into basic and applied. Basic research is that intended to expand the body of knowledge in a field or to provide knowledge for the use of others. Applied research is carried on for the solving of a particular or for guiding a specific decision, and usually its results are private. The preliminary stages of the marketing research contain the following steps; 1. Determine or define the problem or opportunity that is faced what the problem is? 2. Specify what information is needed What data are needed? 3. Identify the sources of information How to obtain those data? 4. Decide on techniques for acquiring the information From whom to obtain the data? 5. Gather and process the information 3 6. Analyze and interpret the meaning 7. Present the finding to the decision maker. Types of research:- All research approaches can be classified into one of three general categories of research such as; 1. Exploratory 2. Descriptive 3. Causal These categories differ significantly in terms of research purpose, research questions, the precision of the hypotheses that are formed, and the data methods that are used. Types of marketing research in details; 1) Exploratory: Exploratory research is used when one is seeking insights into the general nature of a problem, the possible decision alternatives and relevant variables that need to be considered. This method is highly flexible, unstructured and qualitative, for the researcher begins without firm without preconceptions as to what will be found. 2) Descriptive: It embraces a large proportion of marketing research. The purpose is to provide an accurate snapshot of some aspect of the marketing research. In descriptive research, hypotheses often will exist, but they may be tentative and speculative. In general, the relationship studied will not be causal in nature. 3) Causal: When it is necessary to show that one variable causes or determines the values of other variables, a casual research approach must be used. Data collection method:- The data can collect from two sources such as secondary source and primary source. Objective of the study: To study the directions of marketing research 4 Classification of industry: Broadly we have classified 10 industries. They are; 1) Service industry 2) Retailing industry 3) Agriculture industry 4) Telecom industry 5) Food & Beverage industry 6) FMCG 7) Rubber industry 8) Printing industry 9) Pharmaceutical industry 10) Other industry
The content analysis of the 200 articles is given below: TOPIC PRODUCT INDUSTRY CONTENT Publishers Bold about the burger Burger Food & Beverages industry Study on the marketing strategy of burger king Corp. Marketing Magazine Image polisher Service industry Clients role in the world and their personal style and image Crains Chicago Business Insider Phones Telecom industry Effect of sales of phones on holidays Computing Canada Analyze this: Comprehensive market research pays off Service industry(hotel) determine the hotel's business mix and the advantages and disadvantages of specific locations relevant to demand generators Hotel & Motel Management The players Service industry (consultancy) Find out the top 100 influential people in the canadian market. Marketing Magazine In good company Service industry Find out 500 growing companies in US . Inc., Nov2005 Special Issue resources Service industry ( advt) Ads spending trend in internet and other media B to B Late news Advertisemen t Retail industry Effect of support given by the protestant church for the documentary of Wallmart the Advertising Age 5 highest cost of low price Travel weekly poll Service industry(insura nce) To assess the difficulty level of insurance examination Travel Weekly: The Choice of Travel Professionals Puerto Rico a Top Provider of Call Centers. Service industry(call centre) Study the growth of carribean call centre agents from 2002- 2004 Caribbean Business Apollo Tries to Land Media Service industry Study the employ media companies for the promotion of the Project Apollo research tool in the U.S Brandweek Blog,Blog,Blog.. Telecom(intern et) Effect of security in the internet InformationWeek Marketing Performance of U.S. Farmers: A Discussion. Soybean Agriculture industry the studies concerning the marketing performance of United States farmers American Journal of Agricultural Economics Modeling innovation, manufacturing, diffusion and adoption/rejection processes Services Study the factors influencing the new product development success or failure Journal of Business & Industrial Marketing Hearing voices Services Study the involvement of customers in new product development Appliance Design Ask them yourself Service industry Survey on customer response of konstantin genruckes service. FSB: Fortune Small Business Any ideas? services Study on advice for managers on motivating their employees to develop new ideas and enhance their creativity Folio: The Magazine for Magazine Management The international e- marketing framework (IEMF): Identifying the building blocks for future global e- marketing research Service industry Study on international e- marketing International Marketing Review An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market Service industry Study on internet-based electronic commerce (EC) adoption profile of small and medium-sized enterprises (SMEs) in Turkey as well as the factors affecting their willingness to adopt EC usage International Marketing Review Imc Research must focus more on Service industry Study on the use of IMC( integrated marketing Journal of Advertising 6 outcomes communication) The Relationship between Integrated marketing, communication market orientation, and brand orientation Services Study on the links between IMC, MO(market orientation), and BO(brand orientation) Journal of Advertising Performance auditing of integrated marketing communication(IM C) actions and outcomes Services examine the relationship between the IMC process and brand outcomes Journal of Advertising Marketing sinks Service Study on the appointment of marketing directors or an equivalent operating board in business enterprises in Great Britain. IRS Employment Review Operator to focus on training Service industry Study on the customers attitude towards holiday tour. Travel Weekly: The Choice of Travel Professionals Yahoo to Track Impact of Internet Ads Service industry Study on advertising effectiveness to advertisers. Wall Street Journal - Eastern Edition Letters Service industry Study on creativity in radio advertising Marketing Week (UK), Constant contact yields sweet smell of success Axe line of products ( Unilever) FMCG industry Study on the marketing success of this product Marketing News On average, market research is flawed Xmas gift FMCG industry Study on brand awareness during the Christmas season Marketing (UK), Ethics and international marketing Research background and challenges Others Study on how ethics in international marketing have evolved and progressed towards the current "ethics era" and presents discussion surrounding the role and value of an ethical approach towards marketing in a global marketplace. International Marketing Review Has the medium (roast) become the message?: The ethics of marketing fair trade in the mainstream. Service industry Study on marketing fair trade. International Marketing Review International green marketing: A Services On the international marketing strategies of eco-firms. International Marketing Review 7 comparative study of British and Romanian firms The survey says Service industry Study on the growth of online polls in the U.S Inc., Oct 2005 Digital print, Internet drive decline in litho plates Lithographic printing plates Printing media Study on Life Cycle of Analog and Digital Lithographic Printing Plate American Printer Nivea Visage Young Nivea Visage FMCG Study on the challenges faced for the marketing of product. Event go fish Sea foods Food & Beverages industry To study the popularity of sea foods in hotel Restaurants & Institutions The Challenge of Finding a Target: Opening New Markets Services On how to successfully expand to new markets Business Times China, Vietnam sign agreement Rubber Rubber industry Study on the agreement signed to establish rubber market in china Rubber World The Search- Marketing Game Service industry(search engines) how companies use search to attract leads Mortgage Banking Discourse, Diversity, and Distinction: Macromarketing at 30 Years Services Study on the abstracts of various papers related to marketing presented at 30th annual Macro-marketing Conference held in Florida, during May 28-31, 2005 Journal of Macromarketing From the editor Services Study on consumer behaviour Marketing Research Marketing mix Chocolates Food and beverages Study on the recent changes in the business marketing of chocolates Marketing Research Segmentation Value Chain Agriculture Study on the ways to ensure the success of market segmentation. Marketing Research Watch and Learn Pharmaceutical industry Study on various issues related to leverage ethnography that improve strategic decision making Marketing Research Online Competition Service industry On the significance of methods used to judge the online performance of companies Marketing Research Learning from Pop Culture. Cell phones Telecom industry Study the psychographic and demographic profiles of customers Marketing Research Blame game Retail Study on the blame game of bad business decisions. Marketing Research Better service Printing Study on advantage of doing American Printer 8 through research industry survey and marketing research to printing and geographical arts companies in the US A Visual Overdose? Visual Communications in Public Relations Service industry The effect of visual communications in americans Public Relations Quarterly Charles Schwab Service industry To check the effectiveness of unique selling proportions Sales & Marketing Management Target Practice Service industry Study on the growth of armed force in US Advertising Age Rockin' and rolling in it: marketing-mix masters Services On the increasing demand for marketing mix analytics in the U.S. Advertising Age CEO to apply lessons learned at competitors P&G, Church & Dwight Services Study on core businesses, consumer-centric innovation, customer (retailer) collaboration, cost consciousness, more effective commercialization of concepts and capability, as in training Advertising Age Collective Opinion Service industry Study on online marketing research Forbes Unilever approaches agencies over 10m Pot Noodle campaign Noodles(Unil ever) Food & Beverages Study on on the plan of Unilever UK Foods Co. to review its advertising account for snack brand Pot Noodle as part of the 10 million reinvention of the brand in Great Britain Marketing Week (UK) The hard-to-reach places Services Study on the tips on how to win respondents in marketing research. Marketing Week (UK) Infozone Strategy clinic Service industry Study on how to utilize a restaurant site with exterior access adjacent to a hotel. Caterer & Hotelkeeper Designed by a female winecologist Wine Food & Beverages The emergence of niche market in the wine industry-to female Maclean's Road less chavelled Holiday resort Service industry Evolution of new holiday maker. Travel Weekly: The Choice of Travel Professionals Market research vendors Vendors Service industry List of vendors in US market B to B Think big picture Service industry Study on the dealers in the branding strategy. Marketing News Research Consortium to Services Research consortium to launch Marketing News 9 launch Visa, FedEx pony up for future fund Communicati on channels Telecom industry To find out how to navigate the media. Advertising Age Real Women Have Lingerie Service industry Brand promotion of Lingerie Brandweek Lyle Schwartz Service industry Analysis of channel mix Brandweek Shoot the Focus Group Service industry Focus of advertisers to online group of consumers Business week Game Theory Pepsi Service Generating the sales by putting multiple vending machines Forbes Post-Hurricane Katrina predictions addressed at HSMAI's ROI conference ROI Service industry Study on change in sales by advertisement. Hotel & Motel Management O'Brien hired by Universal McCann Recruitment Services The role of new director in the research field.
Campaign (UK), RAC set to grow its brand Recruitment Services Recruitment of talented encryptic individuals Marketing (UK), Thinkbox studies TV engagement Service industry Analysis of how brain reacts to TV advertisements. Marketing (UK), Editorial: The Marketing Campaign: The British General Election of 2005 Service industry Effect of marketing in politics Journal of Marketing Management Labour, Political Marketing and the 2005 Election: A Campaign of Two Halves Service industry Effect of marketing in politics Journal of Marketing Management Appropriate statistical methodology for testing the effiency of betting markets involving spread and totals Service industry Accuracy of marketing research Journal of Economics & Finance The state of research on markets fir sports betting and suggested future direction Service industry Knowledge of price formation by sports betting. Journal of Economics & Finance The Art of Underwriting Service industry (insurance) Attaining of profit in commercial insurance. Best's Review We can do better Service Focusing of marketing research International 10 industry in the field of service industry. Journal of Market Research 'Hidden' opportunities and benefits in using web-based business-to- business surveys Service industry B2B web based survey evaluates hidden opportunities. International Journal of Market Research Identifying the influence of product design and usage situation on consumer choice Service industry Analysis of consumer perception of products to anticipated usage context. International Journal of Market Research Statistics in market research Book review Printing Book review of statistics in marketing research. International Journal of Market Research Dads Are Getting Domesticated Service industry Survey of fathers involvement in household. Retail Merchandiser Remembrance of Things Past and Personal. Product mix Retail industry Employment of competitive strategy by personalized gift retailer. Retail Merchandiser Influence of CSR on Loyalty and Valuation of Services Service industry Adoption of a multi dimensional perspective of social responsibility. Journal of Business Ethics Out Of The box Service industry Renovation of Hilton Sidney Hotel Hotels, Asking Questions Service industry Collaboration and technology in marketing research NZ Marketing Magazine Research conference emphasizes action Conference Printing Highlights of American marketing association. Marketing News ABC's 'Food Doctor' wins Parlin Research award Conference Food and beverage Highlights of American marketing association. Marketing News Editorial Board Printing Members joined in editorial review board. Journal of Marketing Research (JMR), Sports on the menu Service industry Establishment of sports sponsorship in a restaurant Marketing Magazine Marketers: JUDY HU Service industry Promotion of GE advertisement B to B Brands: MERRILL LYNCH Service industry The company experiment online and internal marketing. B to B 'Alpha buyers' called key to reaching others Service industry Analysis of alpha vehicle buyer purchase decision Automotive News Courting a loyal customer base Customer loyalty Retail industry Comprehensive view of customer loyalty in the retailing DSN Retailing Today 11 Purdue seeks help of agribusinesses Agri business Agriculture industry Participation of farmers in international marketing research program. Indianapolis Business Journal A word to the worldly-wise Service industry Role of marketing research in international marketing Marketing Week (UK), Marketing crystal ball Service industry Marketing focuses on new product development. BRW Inter American's Feliciano Stays One Step Ahead of Her Market. Service industry Challenges in youth market. Caribbean Business Market studies polyethylene Plastic Usage of polyethylene Plastics News
Directory of Services
VAR business Service How useful to end users VARBusiness, Selling your soul for a Stella Artois Artois brand Service To study the popularity of brand Campaign (UK) Market Research
Tablets, services pharmaceutical Introducing new products and attracting patients Pharmaceutical Executive
Competitive market analysis of eastern redcedar. Trash or nuisance Agriculture Developing a basic understanding of market for eastern red cedar product Forest Products Journal DIRECTORY.
Medical services and marketing Pharmaceutical Brand awareness, medical art work market research Medical Marketing & Media Health Hazard? Health care Services
Ethical aspects of marketing health care Marketing Health Services Easy Writer Services Advantages of the Delphi technique in writing a mission statement. Marketing Health Services Herd Behavior in a Laboratory Financial Market Services Herd behaviors in laboratory finance market American Economic Review Implications of Commodity Price Behavior for Marketing Strategies Services Relation between price and marketing strategies American Journal of Agricultural Economics If you market to the mind, you're aiming too high Services Emotional considerations of customer purchasing power Des Moines Business Record Nostalgia and the simple life. Tablets Pharmaceutical Budget for media, marketing strategy Medical Marketing & Media Beware of common Contract Others Focus on significant roles of Contract 12 Government contracting Pitfalls far concerning the government contracting management Management Pairing Up Tablets Pharmaceutical Organizational strategies Pharmaceutical Executive The Influence of Culture on Services Marketing Research: Guidelines for International Marketers Service National and international culture Services Marketing Quarterly Make a critical difference in the success of your campaign Agri products Agriculture Testing effectiveness and efficiency Agri Marketing Global RFID Market to Top $7 Billion by 2008 RFID Telecom Market for RFID Adhesives & Sealants Industry Internet community forums: an untapped resource for consumer marketers Services To get emerging area of internet practices that has implications for consumer marketers Journal of Consumer Marketing The evolution of customer loyalty strategy Services Methods to develop loyalty among customers Journal of Consumer Marketing The Hazards of Hounding. Services consumer behaviors and loyalty Harvard Business Review How to read your customer's mind Services Limitation how to present questionnaires Business First of Buffalo Extensions are now default setting Services View on brand management Marketing (UK), HELPLINE Bags Services Suggestion to use text pro services from ASI Marketing (UK), Why only Publicis seems to want Aegis Services Lack of interest of advertisement holding companies in bidding for aegis Advertising Age Super spenders Services To know about value added crowd Marketing Magazine Research advocates Services To know effect of merger Marketing Magazine Mugging and Sugging Services Threat of deceptive telemarketing practices by unscrupulous direct sellers Marketing Magazine Help wanted: Learning junkies Services Function of departments in the industry Marketing Magazine China: A Beauty Destination. Cosmetics FMCG Growth of market for beauty products Women's Wear Daily MarKetQuest Services How to create image Business Journal 13 creates brand images (Central New York), Market research can be surprising Services Neuroanatomical basis of understanding sarcasm its relationship to social cogitation Business Journal (Central New York), Nestl to introduce Aero hot chocolate. Chocolate Food and beverage Business strategies Marketing (UK), Andrex Moistened Food and beverage To develop product Marketing (UK), Ethnographer Studies Top Dogs Services Studying c-level executives and institutional investors Adweek Evolve approach to serve complex market Services Shortcoming of marketing researchers Marketing News Take steps to avoid misused research pitfall. Services Need for establishing action standards Marketing News Biz problems can get solved with research Services Limitations of marketers researchers Marketing News Take on a new role Services Relationship between marketers and market researchers Marketing News Take steps to prevent problematic fieldwork Service Advice on market research working in foreign countries for first time Marketing News Size of client firm determines research needs Service Role of market research in decline of market Marketing News Conference calendar Service Work done by the marketing research conference Marketing News Tech marketing budgets rise, outpace spending Service Marketing budgets B to B Poll results Services Relationship in top management B to B AGENDA. Service Information of several upcoming business events B to B Stoli hits the bars to target vodka drinkers. Vodka Food & Beverage Flavors preference Advertising Age Label manufacturers are in for good times Services Research on label manufacturing Plastics News Townsend examines film extrusion in China Film Printing Growth of the industry Plastics News,
K-C Tries Seeing Personal care FMCG Focus on consumer vision systems Brandweek 14 Things From Consumer's POV Maybe not everybody should buy a new car.
Vehicle Others Customers choice Automotive News Cellular phones will energize the market for batteries Battery Telecommunic ation Growth of demand on batteries Machine Design We'll need $2.6 billion worth of fuel cells in 2009 Fuel cell product Service Increase in demand for fuel-cell products and services Machine Design Understanding Why People Buy. Services How to focus its market research on providing customer insights Business Week Online, Conference calendar Service Schedule of events Marketing News Field marketing leagues Retail Field marketing issues Marketing (UK), Too many cooks? Retail Promises-delivery Marketing (UK), Poll results Service To find % of marketing materials produced in-house B to B Focus groups should be abolished Chair Service Growth of industry Advertising age Trading down Services Buying behavior of consumer Global Cosmetic Industry Cool hunting goes corporate Services Trends and changes in business practices Advertising age
Brand Name Anatomy Food products Food and beverages Concept about the practice of the retailing and retailer and branding Marketing Research Branding's New Horizon Services Understanding about branding and rethinking of branding Marketing Research
FUD Busters Wi-fi technology products Telecommunic ation Uses of the WI-FI network Network Computing USDA Awards Cash for Chile Research Green Chile Agricultural Production of chili New Mexico Business Journal Letters to the editor Services Difference between online and traditional marketing Advertising Age Don't Forget the Market Research Services First step planning about the strategies njbiz College Kids To Spend $3.6 Billion On Dorm/Apt. Furnishings Retail Business views and target of retailers Home Textiles Today Will Consumers Pay for Safety? Banking Telecomm Payment on security device American Banker 15 Whats in fashion this fall? scarcity Clothing Retail Trend in clothing stores Fortune Seven steps to going global with your business Services Outlines seven steps on how businesses can go global. Las Vegas Business Press The Determinants of Entry are not Independent of Start-up Size: Some Evidence from Spanish Manufacturing Service
Entering in to market Review of Industrial Organization Editorial Editorial Printing Introduction to September 2005 issue of the international journal of market International Journal of Market Research Viewpoint: Maintaining research standards Services Impact of technology on market research International Journal of Market Research The development of a segmentation of the baby milk market Services SMA formula and uses International Journal of Market Research Cluster sampling: a false economy? Services Clustering of samples for easy analysis International Journal of Market Research An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias Services To measure willingness to pay International Journal of Market Research Why word of mouth works Services Changing behaviors of consumer Agri Marketing Measure Your Marketing In Five Steps Service Thinking of marketing mix Bank Marketing The Extraordinary Potential of Advanced Scientific Testing Printing Accuracy of magazine circulation The Magazine for Magazine Management Denying the Urge to Splurge DVD Service Accessing consumer behaviors Harvard Business Review Economic stability leads to rise in agency pitches Services Rising of advertising industry, long term stability of economy Campaign (UK), Do ads reinforce racial stereotypes Services Ethnicity in advertising, targeting the segments Campaign (UK), Atkin Joins Outsell as Vice President Service Trends, issues, affecting the financial information industry Wall Street & Technology 16 from both the buyer perspective and seller perspective Determinants of Customer Benefits in Business-to- Business Markets: A Cross-Cultural Comparison Services Difference between core and add-on benefits, products service quality flexibility,trust,joint action, supplier commitments Journal of International Marketing Why Country of Origin Effects Vary in Consumers' Quality Evaluation: A Theoretical Explanation and Implications for Country of Origin Management Services Quality assessment speed, perceived quality,detend the hypotheses that the country of origin effects change by diagnostically of the country of origin and the accessibility- diagnostically of attaching causes Journal of Global Marketing Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm Services A substantial connection between market orientation and the firm performance with partial support for marketing innovation Journal of Global Marketing Towards an integrated marketing strategy for developing markets Services Standardizing of global companies, adoption, degree to which they adapt marketing strategies, environmental factors, infrastructure, level of education, legal systems Journal of Marketing Theory & Practice Fair trade marketing: An alternative system for globalisation and development Services Fair trade movement as a system for globalization and economic development different from that they carry out by conventional marketing Journal of Marketing Theory & Practice
Rebrands need every ego on board. Many products FMCG Branding of products Marketing (UK), Integration of customer relationship management: status quo and implications for research and practice Services Research gaps for researchers alike and suggest areas that need further consideration in future Journal of Strategic Marketing How Markets Help Marketers Computer Telecomm Studios and marketers to use HSX as a platform Harvard Business Review 17 Effective Executive Management in the Pharmaceutical Indust Medical product Pharmaceutical Focus of the industry, driving force customer relation, market research, financial support, human resource Journal of Health Care Finance Forecasting cross-population innovation diffusion: A Bayesian approach Services How to analyze the problem International Journal of Research in Marketing Measuring and modeling the (limited) reliability of free choice attitude questions Services Reliability of individuals answer at different times International Journal of Research in Marketing An experimental investigation of scanner data preparation strategies for consumer choice models. Services Impact of price and promotion on consumer choice ,data analysis International Journal of Research in Marketing Using a Customer- Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence Literature Printing Customer-level information Customer-focused framework ,maximizing financial performance tactics Journal of the Academy of Marketing Science Finding Customers Abroad Services Chinese acquisition in united states, chinas success in global market Business Mexico Buyers' actions speak louder than words Services Purchasing behavior of consumer Marketing News From the editor Services Series of articles related to marketing Marketing research Shopping Rediscovered Shopping products Services Sampling, customers Marketing research
INFERENCE: The percentage share of market research in various industries is: Services industry 63% Retailing industry 10% Agri-business industry 5% Telecom industry 3.5% 18 Food & Beverage industry 4.5% FMCG 6% Pharmaceutical industry 3% Other industries 1% The chart which shows the percentage:
DIRECTIONS OF MARKETING RESEARCH Service industry-63% Retailing industry-10% Agriculture industry-5% Telecom industry-3.5% Food & Beverage industry-4.5% FMCG-6% Rubber industry-1.5% Printing industry-2.5% Pharmaceutical industry-3% Other industry-1%
Inference: The trend of marketing research is towards service industry as that many countries have good contributions GDP from service sector. Many research have been conducted in the service areas such as consultancy. Analysis of source of data Source of data Frequency Percentage Journal 48 24 magazine 152 76
19 Inference: We have read 200 articles in which 48 articles are from the journals of both Indian and Internationals, 152 articles from marketing magazines. The percentage analysis is made and represented in the pie chart.
CONCLUSION: The research study of the 200 articles abstract revealed that almost all the research works have conducted in the service industry. Our research reveals that the present marketing research focuses on service industry. Most of the researches are focused on the services such as consultancy, marketing mix, marketing communication, promotion of services and advertising for the products and services. Our source of data consists of 152 magazines & 48 journals. we have referred both international and national magazines and journals. Reference: A) BOOKS: 1) MARKETING RESEARCH By David J Luck & Ronald S Rubin. Edition:- 7 th Publication:- Prentice-Hall of India. 2)MARKETING RESEARCH By David A Aaker; V Kumar & George S Day; Edition:-7 th Publication:- John Wiley & Sons
B) WEB SOURCES: 1) Search.epnet.com Appendix:[List of articles analysed]
1. Bold about the burger, Marketing Magazine; 12/19/2005, Vol. 110 Issue 41, p42- 42, 1/2p, 2c 2. INSIDER, Computing Canada; 12/16/2005, Vol. 31 Issue 18, p38-38, 1/3p 3. Marketing Performance of U.S. Farmers: A Discussion. American Journal of Agricultural Economics, Dec2005, Vol. 87 Issue 5, p1280-1281, 2p; 20 4. Modeling innovation, manufacturing, diffusion and adoption/rejection processes. Journal of Business & Industrial Marketing, 2005, Vol. 20 Issue 7, p380-393, 14p 5. Hearing Voices. Appliance Design, Dec2005, Vol. 53 Issue 12, p5-5, 3/4p 6. ASK THEM YOURSELF. Fortune Small Business, Dec2005, Vol. 15 Issue 9, p92-92, 2/3p, 1c 7. Any Ideas? The Magazine for Magazine Management, Dec2005, Vol. 34 Issue 12, p61-61, 1p 8. The international e-marketing framework (IEMF): Identifying the building blocks for future global e-marketing research. International Marketing Review, 2005, Vol. 22 Issue 6, p605-610, 6p 9. An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market. Veysel. International Marketing Review, 2005, Vol. 22 Issue 6, p623-640, 18p 10. imc Research Must Focus More On Outcomes. Journal of Advertising, Winter2005, Vol. 34 Issue 4, p6-7, 2p 11. the Relationship Between Integrated Marketing Communication, Market Orientation, And Brand Orientation. Journal of Advertising, Winter2005, Vol. 34 Issue 4, p11-23, 13p, 2 charts, 2 diagrams 12. performance Auditing Of Integrated Marketing Communication (Imc) Actions And Outcomes. Journal of Advertising, Winter2005, Vol. 34 Issue 4, p41-54, 14p, 3 charts, 1 diagram 13. Ethics and international marketing Research background and challenges. International Marketing Review, 2005, Vol. 22 Issue 5, p481-493, 13p 14. Has the medium (roast) become the message?: The ethics of marketing fair trade in the mainstream. International Marketing Review, 2005, Vol. 22 Issue 5, p494- 511, 18p 15. International green marketing: A comparative study of British and Romanian firms. International Marketing Review, 2005, Vol. 22 Issue 5, p547-561, 15p 16. The survey says. Ellen. Inc., Oct2005, Vol. 27 Issue 10, p44-46, 2p, 1 chart, 1c 17. Digital print, Internet drive decline in litho plates. American Printer, Oct2005, Vol. 122 Issue 10, p10-10 18. Nivea Visage Young. Event, Oct2005, p25-25, 1p 19. go fish. Restaurants & Institutions, 10/1/2005, Vol. 115 Issue 18, p34-38, 4p, 4c 20. REPORTS/STUDIES. Rubber World, Oct2005, Vol. 233 Issue 1, p74-74, 1/8p 21. The Challenge of Finding a Target: Opening New Markets. Business Times, Oct2005, Vol. 27 Issue 10, p12-12, 2/3p; 22. China, Vietnam sign agreement. Fall2005, Vol. 232 Issue 8, p5-5, 1/4p; 23. integrated Marketing Communication (Imc) And Brand Identity As Critical Components Of Brand Equity Strategy. Journal of Advertising, Winter2005, Vol. 34 Issue 4, p69-80, 12p, 1 chart, 2 diagrams 24. The Search-Marketing Game. Mortgage Banking, Dec2005, Vol. 66 Issue 3, p33- 33, 1p 21 25. Discourse, Diversity, and Distinction: Macromarketing at 30 Years. Journal of Macromarketing, Dec2005, Vol. 25 Issue 2, p242-253, 12p 26. FROM THE EDITOR. By: Chakrapani, Chuck. Marketing Research, Winter2005, Vol. 17 Issue 4, p2-2, 2/3p 27. MARKETING MIX. Marketing Research, Winter2005, Vol. 17 Issue 4, p4-5, 2p; 28. Segmentation Value Chain. By: Wyner, Gordon A.. Marketing Research, Winter2005, Vol. 17 Issue 4, p6-7, 2p 29. Watch and Learn. By: Durante, Richard; Feehan, Michael. Marketing Research, Winter2005, Vol. 17 Issue 4, p10-15, 6p 30. ONLINE COMPETITION. By: Krishnamurthy, Sandeep; Patel, Rahul; Kaushal, Ajay. Marketing Research, Winter2005, Vol. 17 Issue 4, p20-25, 6p 31. Learning from Pop Culture. By: Chen, Qimei; Rodgers, Shelly; Wells, William D.. Marketing Research, Winter2005, Vol. 17 Issue 4, p26-31, 6p 32. Blame Game. By: Gibson, Lawrence D.. Marketing Research, Winter2005, Vol. 17 Issue 4, p32-34, 3p 33. Designed by a female winecologist. By: George, Lianne. Maclean's, 11/21/2005, Vol. 118 Issue 47, p73-73, 8/9p 34. Road less chavelled. Travel Weekly: The Choice of Travel Professionals (Reed), 11/18/2005 Issue 1796, p4-4, 1/9p 35. MARKET RESEARCH VENDORS. B to B, Nov2005 Special Issue, Vol. 90 Issue 15, p29-29, 2/3p; 36. Think big picture. By: Schultz, Don E.. Marketing News, 11/15/2005, Vol. 39 Issue 19, p30-33, 3p 37. Research Consortium to launch. Marketing News, 11/15/2005, Vol. 39 Issue 19, p50-45, 2p 38. Visa, FedEx pony up for future fund. (cover story) By: MacArthur, Kate. Advertising Age, 11/14/2005, Vol. 76 Issue 46, p1-37, 2p 39. Real Women Have Lingerie. By: O'Loughlin, Sandra. Brandweek, 11/14/2005, Vol. 46 Issue 41, p22-24, 2p, 2c; 40. Lyle Schwartz. By: Schmuckler, Eric. Brandweek, 11/14/2005, Vol. 46 Issue 41, p40-41, 2p 41. Shoot the Focus Group. By: Kiley, David. Business Week, 11/14/2005 Issue 3959, p120-121, 2p, 1c; 42. Game Theory. By: Fass, Allison. Forbes, 11/14/2005, Vol. 176 Issue 10, p93-94, 2p, 2c 43. 'Hidden' opportunities and benefits in using web-based business-to-business surveys. By: Grant, David B.; Teller, Christoph; Teller, Wolfgang. International Journal of Market Research, 2005, Vol. 47 Issue 6, p641-666, 26p 44. Identifying the influence of product design and usage situation on consumer choice. By: de la Fuente, Jaime Romero; Guilln, Mara Jess Yage. International Journal of Market Research, 2005, Vol. 47 Issue 6, p667-686, 20p 22 45. Statistics in market research. By: Proctor, Tony. International Journal of Market Research, 2005, Vol. 47 Issue 6, p689-691, 3p 46. Dads Are Getting Domesticated. By: Wellman, David. Retail Merchandiser, Nov2005, Vol. 45 Issue 11, p6-6, 1/4p 47. Remembrance of Things Past and Personal. By: Riell, Howard. Retail Merchandiser, Nov2005, Vol. 45 Issue 11, p29-31, 3p, 2c; 48. Influence of Corporate Social Responsibility on Loyalty and Valuation of Services. By: Salmones, Ma; Crespo, Angel; Bosque, Ignacio. Journal of Business Ethics, Nov2005, Vol. 61 Issue 4, p369-385, 17p 49. Out Of The BOX. By: Scoviak, Mary. Hotels, Nov2005, Vol. 39 Issue 11, p59- 62, 3p, 7c 50. Asking Questions. By: Young, Simon. NZ Marketing Magazine, Nov2005, Vol. 24 Issue 10, p22-25, 4p, 3c, 1bw; 51. Research conference emphasizes action. Marketing News, 11/1/2005, Vol. 39 Issue 18, p30-29, 2p, 1c 52. ABC's 'Food Doctor' wins ParlinResearch award. Marketing News, 11/1/2005, Vol. 39 Issue 18, p30-30, 1/4p, 1c 53. MARKET STUDIES. Plastics News, 12/5/2005, Vol. 17 Issue 40, p24-24, 1/2p 54. Directory of Services. VARBusiness, 12/5/2005, Vol. 21 Issue 26, p16-16, 1/3p 55. Selling your soul for a Stella Artois. Campaign (UK), 12/2/2005 Issue 49, p13- 13, 3/4p, 1 graph, 1c, 1bw 56. Market Research. Pharmaceutical Executive, Dec2005 Supplement, p50-56, 4p 57. Competitive market analysis of eastern redcedar. By: Gold, Michael A.; Godsey, Larry D.; Cernusca, Mihaela M.. Forest Products Journal, Dec2005, Vol. 55 Issue 12, p58-65, 8p 58. DIRECTORY. Medical Marketing & Media, Dec2005, Vol. 40 Issue 12, p66- 67, 2p; 59. Health Hazard? By: English, Joel; Klein, Rob; Niehaus, Tess; Ross, Joyce M.. Marketing Health Services, Winter2005, Vol. 25 Issue 4, p14-19, 6p 60. Easy Writer. By: Murrow, Jim. Marketing Health Services, Winter2005, Vol. 25 Issue 4, p40-43, 4p 61. Herd Behavior in a Laboratory Financial Market. By: Cipriani, Marco; Guarino, Antonio. American Economic Review, Dec2005, Vol. 95 Issue 5, p1427-1443, 17p 62. Implications of Commodity Price Behavior for Marketing Strategies. By: Tomek, William G.; Peterson, Hikaru Hanawa. American Journal of Agricultural Economics, Dec2005, Vol. 87 Issue 5, p1258-1264, 7p; 63. How to read your customer's mind. By: Laaman, Laura. Business First of Buffalo, 9/30/2005, Vol. 22 Issue 1, p27-30, 2p, 1bw; 64. Extensions are now default setting. By: Ritson, Mark. Marketing (UK), 9/28/2005, p23-23, 1p; 65. HELPLINE. By: Kemp, Ed. Marketing (UK), 9/28/2005, p44-44, 1/3p 23 66. Why only Publicis seems to want Aegis. By: Creamer, Matthew; Sanders, Lisa. Advertising Age, 9/26/2005, Vol. 76 Issue 39, p3-82, 2p, 1 graph 67. Super spenders. By: Chilton, David. Marketing Magazine, 9/26/2005, Vol. 110 Issue 31, p5-5, 1/3p; 68. Research advocates. By: Mills, Don. Marketing Magazine, 9/26/2005, Vol. 110 Issue 31, p28-29, 2p 69. Mugging and Sugging. Marketing Magazine, 9/26/2005, Vol. 110 Issue 31, p29- 29, 1/3p, 1c 70. Help wanted: Learning junkies. By: Ratcliffe, Bill. Marketing Magazine, 9/26/2005, Vol. 110 Issue 31, p30-30, 1/3p 71. China: A Beauty Destination. By: Born, Pete. WWD: Women's Wear Daily, 9/26/2005, Vol. 190 Issue 66, p16-16, 1/3p; 72. MarKetQuest creates brand images. By: Dickinson, Casey J.. Business Journal (Central New York), 9/23/2005, Vol. 19 Issue 38, p17-17, 1/2p 73. Conference calendar. Marketing News, 9/15/2005, Vol. 39 Issue 15, p74-67, 2p 74. QUICK HITS. Restaurant Business, 9/15/2005, Vol. 104 Issue 13, p12-12, 1/3p 75. Tech marketing budgets rise, outpace spending. By: Maddox, Kate. B to B, 9/12/2005, Vol. 90 Issue 11, p1-44, 2p, 1 chart, 1 graph 76. POLL RESULTS. B to B, 9/12/2005, Vol. 90 Issue 11, p10-10, 1/7p, 1 chart 77. AGENDA. B to B, 9/12/2005, Vol. 90 Issue 11, p44-44, 1/5p 78. Stoli hits the bars to target vodka drinkers. By: Oser, Kris; Oser, Kris. Advertising Age, 9/12/2005, Vol. 76 Issue 37, p51-51, 1/5p, 1c 79. Label manufacturers are in for good times. By: Lea, Jason. Plastics News, 9/12/2005, Vol. 17 Issue 28, p11-25, 2p 80. Townsend examines film extrusion in China. Plastics News, 9/12/2005, Vol. 17 Issue 28, p29-29, 1/3p 81. K-C Tries Seeing Things From Consumer's POV. By: Wasserman, Todd. Brandweek, 9/5/2005, Vol. 46 Issue 31, p6-6, 2/3p, 1c 82. Maybe not everybody should buy a new car. By: Lapham, Edward. Automotive News, 9/5/2005, Vol. 80 Issue 6164, p42-42, 1/5p, 1c 83. The Determinants of Entry are not Independent of Start-up Size: Some Evidence from Spanish Manufacturing. By: Arauzo-Carod, Josep-Maria; Segarra-Blasco, Agust. Review of Industrial Organization, Sep2005, Vol. 27 Issue 2, p147-165, 19p 84. Editorial. International Journal of Market Research, 2005, Vol. 47 Issue 5, p461- 463, 3p 85. Viewpoint: Maintaining research standards. International Journal of Market Research, 2005, Vol. 47 Issue 5, p465-466, 2p 86. The development of a segmentation of the baby milk market. International Journal of Market Research, 2005, Vol. 47 Issue 5, p487-501, 15p 87. Cluster sampling: a false economy? International Journal of Market Research, 2005, Vol. 47 Issue 5, p503-524, 22p 24 88. An empirical comparison of methods to measure willingness to pay by examing the hypothetical bias. International Journal of Market Research, 2005, Vol. 47 Issue 5, p543-562, 20p 89. WHY WORD OF MOUTH WORKS. By: Erickson, Kathleen. Agri Marketing, Sep2005, Vol. 43 Issue 7, p38-38, 1p 90. Measure Your Marketing In Five Steps. By: Renner, Lisa. Bank Marketing, Sep2005, Vol. 37 Issue 7, p38-42, 5p, 1c 91. The Extraordinary Potential of Advanced Scientific Testing. By: Bell, Gordon H.. Folio: The Magazine for Magazine Management, Sep2005, Vol. 34 Issue 9, p54-54, 1p 92. Denying the Urge to Splurge. By: Okada, Erica Mina. Harvard Business Review, Sep2005, Vol. 83 Issue 9, p32-32, 1/3p 93. Brand Name Anatomy. By: Moskowitz, Howard; Gofman, Alex; Beckley, Jacqueline; Ewald, Jeffrey. Marketing Research, Fall2005, Vol. 17 Issue 3, p14- 19, 6p, 4 charts, 2c 94. FUDBusters. By: Wilson, Tim. Network Computing, 9/1/2005, Vol. 16 Issue 17, p14-14, 1/6p 95. USDA Awards Cash for Chile Research. New Mexico Business Journal, Sep2005, Vol. 29 Issue 9, p39-39, 1/3p 96. LETTERS TO THE EDITOR. By: Phillips, Carol; Hunter, Eric; Nye, Dick; Sussman, Edward. Advertising Age, 8/29/2005, Vol. 76 Issue 35, p14-14, 3/5p 97. Don't Forget the Market Research. By: Stukane, Ed. njbiz, 8/29/2005, Vol. 18 Issue 35, Special Section p8-10, 2p 98. College Kids To Spend $3.6 Billion On Dorm/Apt. Furnishings. Home Textiles Today, 8/22/2005, Vol. 26 Issue 46, p6-6, 1/3p, 1c 99. Will Consumers Pay for Safety? By: Wolfe, Daniel. American Banker, 8/22/2005, Vol. 170 Issue 161, p22-23, 2p 100. what's In Fashion This Fall? Scarcity. By: Boorstin, Julia. Fortune, 8/22/2005, Vol. 152 Issue 4, p19-19, 2/3p, 1c 101. Seven steps to going global with your business. By: Strauss, Steven D.. Las Vegas Business Press (2005), 8/22/2005, Vol. 22 Issue 34, p23-23, 1/2p 102. Marketing sinks, IRS Employment Review; 12/30/2005 Issue 838, p4-4, 1/7p 103. Image polisher, Crain's Chicago Business; 12/19/2005, Vol. 28 Issue 51, p31-31, 1/8p, 1c 104. Does Sex Really Sell? By: Nudd, Tim. Adweek, 10/17/2005, Vol. 46 Issue 40, p14-17, 4p, 4 charts, 18c 105. Analyze this: Comprehensive market research pays off. By: Roginsky, Rachel. Hotel & Motel Management, 10/17/2005, Vol. 220 Issue 18, p8-16, 2p 106. The Players. Marketing Magazine, 10/17/2005, Vol. 110 Issue 33, p13-34, 18p, 87c, 10bw 107. In Good Company. By: Dahl, Darren. Inc., Nov2005 Special Issue, Vol. 27 Issue 11, p140-141, 2p, 1 chart 25 108. RESOURCES. B to B, 10/10/2005, Vol. 90 Issue 12, p28-28, 1/9p 109. LATE NEWS. (cover story) Advertising Age, 10/10/2005, Vol. 76 Issue 41, p1-2, 2p, 1c 110. Travel Weekly Poll. Travel Weekly: The Choice of Travel Professionals (Reed), 10/7/2005 Issue 1790, p84-84, 1/9p 111. Puerto Rico a Top Provider of Call Centers. By: Javier, Pedro Valle. Caribbean Business, 10/6/2005, Vol. 33 Issue 39, p27-27, 1/2p 112. Apollo Tries to Land Media. By: McClellan, Steve. Brandweek, 10/3/2005, Vol. 46 Issue 35, p10-10, 1/4p 113. Blog, Blog, Blog. InformationWeek, 10/3/2005 Issue 1058, p6-6, 1/6p 114. Marketing sinks. IRS Employment Review, 12/30/2005 Issue 838, p4-4, 1/7p 115. Bold about the burger. By: Raymond, Isabelle. Marketing Magazine, 12/19/2005, Vol. 110 Issue 41, p42-42, 1/2p, 2c 116. Image polisher. By: Smith, Darci. Crain's Chicago Business, 12/19/2005, Vol. 28 Issue 51, p31-31, 1/8p, 1c; 117. INSIDER. Computing Canada, 12/16/2005, Vol. 31 Issue 18, p38-38, 1/3p 118. Operator to focus on training. Travel Weekly: The Choice of Travel Professionals (Reed), 12/16/2005 Issue 1800, p24-24, 1/9p, 1c 119. Yahoo to Track Impact of Internet Ads. By: Patrick, Aaron O.; Steinberg, Brian. Wall Street Journal - Eastern Edition, 12/16/2005, Vol. 246 Issue 131, pB4, 00p, 1 graph 120. Letters. By: Davis, Julian; Beams, Samantha; Simpson, Susanna; Cutts, Phil; Nicholson, Drew. Marketing Week (UK), 12/15/2005, Vol. 28 Issue 50, p14-15, 2p 121. Constant contact yields sweet smell of success. By: Keefe, Lisa M.. Marketing News, 12/15/2005, Vol. 39 Issue 20, p26-26, 1/2p 122. Research bodies prepare merger. Marketing (UK), 12/14/2005, p5-5, 1/9p 123. On average, market research is flawed. Marketing (UK), 12/14/2005, p19- 19, 1p, 1c 124. INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY. By: Madhavaram, Sreedhar; Badrinarayanan, Vishag; McDonald, Robert E.. Journal of Advertising, Winter2005, Vol. 34 Issue 4, p69-80, 12p, 1 chart, 2 diagrams 125. The Search-Marketing Game. Mortgage Banking, Dec2005, Vol. 66 Issue 3, p33-33, 1p 126. Discourse, Diversity, and Distinction: Macromarketing at 30 Years. Journal of Macromarketing, Dec2005, Vol. 25 Issue 2, p242-253, 12p 127. FROM THE EDITOR. By: Chakrapani, Chuck. Marketing Research, Winter2005, Vol. 17 Issue 4, p2-2, 2/3p 128. MARKETING MIX. Marketing Research, Winter2005, Vol. 17 Issue 4, p4-5, 2p 26 129. Segmentation Value Chain. By: Wyner, Gordon A.. Marketing Research, Winter2005, Vol. 17 Issue 4, p6-7, 2p 130. Watch and Learn. By: Durante, Richard; Feehan, Michael. Marketing Research, Winter2005, Vol. 17 Issue 4, p10-15, 6p 131. ONLINE COMPETITION. By: Krishnamurthy, Sandeep; Patel, Rahul; Kaushal, Ajay. Marketing Research, Winter2005, Vol. 17 Issue 4, p20-25, 6p; 132. Learning from Pop Culture. By: Chen, Qimei; Rodgers, Shelly; Wells, William D.. Marketing Research, Winter2005, Vol. 17 Issue 4, p26-31, 6p 133. Blame Game. By: Gibson, Lawrence D.. Marketing Research, Winter2005, Vol. 17 Issue 4, p32-34, 3p 134. Better service through research. By: Vinocur, M. Richard. American Printer, Dec2005, Vol. 122 Issue 12, p48-48, 1p 135. A Visual Overdose? Visual Communications in Public Relations. By: Sadler-Trainor, Genevieve; Sadler-Trainor, Genevieve. Public Relations Quarterly, Winter2005, Vol. 50 Issue 4, p7-9, 3p, 1bw 136. Charles Schwab. By: J.F.. Sales & Marketing Management, Dec2005, Vol. 157 Issue 12, p13-13, 1/2p, 2c; 137. TARGET PRACTICE. (cover story) By: Arndorfer, James B.. Advertising Age, 11/28/2005, Vol. 76 Issue 48, p1-41, 2p, 1 chart, 5c 138. Rockin' and rolling in it: marketing-mix masters. By: Neff, Jack. Advertising Age, 11/28/2005, Vol. 76 Issue 48, p3-41, 2p, 1c 139. CEO to apply lessons learned at competitors P&G, Church & Dwight. By: Neff, Jack. Advertising Age, 11/28/2005, Vol. 76 Issue 48, p36-36, 3/5p, 1c 140. Collective Opinion. By: Fass, Allison. Forbes, 11/28/2005, Vol. 176 Issue 11, p76-79, 2p, 2c 141. Unilever approaches agencies over 10m Pot Noodle campaign. By: Parry, Caroline. Marketing Week (UK), 11/24/2005, Vol. 28 Issue 47, p11-11, 1/3p, 1c 142. The hard-to-reach places. By: Clegg, Alicia. Marketing Week (UK), 11/24/2005, Vol. 28 Issue 47, p39-40, 2p, 1 cartoon, 1c 143. INFOZONE STRATEGY CLINIC. Caterer & Hotelkeeper, 11/24/2005, Vol. 195 Issue 4401, p74-74, 1p 144. Post-Hurricane Katrina predictions addressed at HSMAI's ROI conference. By: Chipkin, Harvey. Hotel & Motel Management, 11/7/2005, Vol. 220 Issue 19, p21-50, 2p 145. O'Brien hired by Universal McCann. Campaign (UK), 11/4/2005 Issue 45, p5-5, 1/8p 146. RAC set to grow its brand. (cover story) By: Garcia, Alex. Marketing (UK), 11/2/2005, preceding p1-1, 1/4p, 1c 147. Thinkbox studies TV engagement. Marketing (UK), 11/2/2005, p3-3, 1/9p, 1c 148. Editorial: The Marketing Campaign: The British General Election of 2005. By: Dermody, Janine; Harris, Phil; Wring, Dominic. Journal of Marketing Management, Nov2005, Vol. 21 Issue 9/10, p899-905, 7p 27 149. Labour, Political Marketing and the 2005 Election: A Campaign of Two Halves. By: Savigny, Heather. Journal of Marketing Management, Nov2005, Vol. 21 Issue 9/10, p925-941, 17p 150. Appropriate Statistical Methodology For Testing The Efficiency Of Betting Markets Involving Spread And Totals. By: Woodland, Bill M.; Woodland, Linda M.. Journal of Economics & Finance, Fall2005, Vol. 29 Issue 3, p385-390, 6p 151. The State Of Research On Markets For Sports Betting And Suggested Future Directions. By: Sauer, Raymond D.. Journal of Economics & Finance, Fall2005, Vol. 29 Issue 3, p416-426, 11p 152. The Art of Underwriting. By: Green, Meg; Reed, Williard; Kane, Henry. Best's Review, Nov2005, Vol. 106 Issue 7, p28-32, 4p, 3c 153. We can do better. By: Schultz, Don E.. International Journal of Market Research, 2005, Vol. 47 Issue 6, p573-574, 2p; 154. Editorial Board. Journal of Marketing Research (JMR), Nov2005, Vol. 42 Issue 4, pi-2, 2p 155. Sports on the menu. By: Williams, Brenda. Marketing Magazine, 10/31/2005, Vol. 110 Issue 35, p30-30, 1/2p, 1c 156. Marketers: JUDY HU. By: Maddox, Kate. B to B, 10/24/2005, Vol. 90 Issue 13, p14-20, 2p, 1c 157. Brands: MERRILL LYNCH. By: Krol, Carol. B to B, 10/24/2005, Vol. 90 Issue 13, p28-28, 1/3p, 1c 158. 'Alpha buyers' called key to reaching others. By: Halliday, Jean. Automotive News, 10/24/2005, Vol. 80 Issue 6173, p30P-30P, 1/3p, 1c 159. Courting a loyal customer base. DSN Retailing Today, 10/24/2005, Vol. 44 Issue 20, p11-11, 1/3p 160. Purdue seeks help of agribusinesses. Indianapolis Business Journal, 10/24/2005, Vol. 26 Issue 33, p20-20, 1/9p 161. A word to the worldly-wise. By: Clegg, Alicia. Marketing Week (UK), 10/20/2005, Vol. 28 Issue 42, p43-48, 4p, 1 cartoon, 6c 162. Marketing crystal ball. By: Lloyd, Simon. BRW, 10/20/2005, Vol. 27 Issue 41, p54-55, 2p 163. Inter American's Feliciano Stays One Step Ahead of Her Market. By: Muoz, S.. Caribbean Business, 10/20/2005, Vol. 33 Issue 41, pW5-W5, 1/2p, 164. If you market to the mind, you're aiming too high. By: McLellan, Drew. Des Moines Business Record, 10/3/2005, Vol. 23 Issue 40, p17-17, 1/4p, 1bw 165. Nostalgia and the simple life. By: Ross, Warren. Medical Marketing & Media, Oct2005, Vol. 40 Issue 10, p98-98, 2/3p, 1c 166. Beware of COMMON GOVERNMENT CONTRACTING Pitfalls. By: Moser, Susan J.; Ford, John N.. Contract Management, Oct2005, Vol. 45 Issue 10, p10- 16, 6p 167. Pairing Up. By: Evangelista, Elio. Pharmaceutical Executive, Oct2005, Vol. 25 Issue 10, p100-103, 4p, 1c 28 168. The Influence of Culture on Services Marketing Research: Guidelines for International Marketers. By: Javalgi, Rajshekhar G.; Cutler, Bob D.; Young, Robert B.. Services Marketing Quarterly, 2005, Vol. 27 Issue 2, p103-122, 20p, 2 charts 169. make A Critical Difference In The Success Of Your Campaign. By: McLendon, Tamara. Agri Marketing, Oct2005, Vol. 43 Issue 8, p52-54, 3p, 170. Global RFID Market to Top $7 Billion by 2008. Adhesives & Sealants Industry, Oct2005, Vol. 12 Issue 10, p54-54, 1 171. Internet community forums: an untapped resource for consumer marketers. By: Pitta, Dennis A.; Fowler, Danielle. Journal of Consumer Marketing, 2005, Vol. 22 Issue 5, p265-274, 10p 172. The evolution of customer loyalty strategy. By: Duffy, Dannis L.. Journal of Consumer Marketing, 2005, Vol. 22 Issue 5, p284-286, 3p 173. The evolution of customer loyalty strategy. By: Duffy, Dannis L.. Journal of Consumer Marketing, 2005, Vol. 22 Issue 5, p284-286, 3p 174. Market research can be surprising. By: Reinfeld, Hesh. Business Journal (Central New York), 9/23/2005, Vol. 19 Issue 38, p21-21, 1/3p 175. Nestl to introduce Aero hot chocolate. By: Clark, Nicola. Marketing (UK), 9/21/2005, p6-6, 1/4p, 1c 176. Andrex. Marketing (UK), 9/21/2005, p88-88, 1/2p, 1c; 177. Ethnographer Studies Top Dogs. By: Zammit, Deanna. Adweek, 9/19/2005, Vol. 46 Issue 36, p32-32, 1/3p, 178. Evolve approach to serve complex market. By: Garvin, Andrew P.. Marketing News, 9/15/2005, Vol. 39 Issue 15, p20-24, 4p, 1c 179. Take steps to avoid misused research pitfall. By: Moser, Alan. Marketing News, 9/15/2005, Vol. 39 Issue 15, p27-27, 1p 180. Biz problems can get solved with research. By: Wyner, Gordon A.. Marketing News, 9/15/2005, Vol. 39 Issue 15, p33-34, 2p 181. Take on a new role. By: Siesfeld, G. Anthony. Marketing News, 9/15/2005, Vol. 39 Issue 15, p36-36, 1/2p 182. Take steps to prevent problematic fieldwork. By: Siciliano, Tony. Marketing News, 9/15/2005, Vol. 39 Issue 15, p37-37, 1/4p 183. Size of client firm determines research needs. By: Seggev, Eli. Marketing News, 9/15/2005, Vol. 39 Issue 15, p38-40, 2p 184. Economic stability leads to rise in agency pitches. By: Tylee, John. Campaign (UK), 9/2/2005 Issue 36, p4-4, 1/2p, 1 chart, 1c 185. Do ads reinforce racial stereotypes? By: Billings, Claire. Campaign (UK), 9/2/2005 Issue 36, p19-19, 3/4p, 1c, 4bw 186. Atkin Joins Outsell as Vice President. By: Wakem, Maria. Wall Street & Technology, Sep2005, Vol. 23 Issue 9, p57-57, 1/4p 187. Determinants of Customer Benefits in Business-to-Business Markets: A Cross- Cultural Comparison. By: Homburg, Christian; Kuester, Sabine; Beutin, Nikolas; 29 Menon, Ajay. Journal of International Marketing, 2005, Vol. 13 Issue 3, p1-31, 31p, 1 chart, 3 graphs 188. Why Country of Origin Effects Vary in Consumers' Quality Evaluation: A Theoretical Explanation and Implications for Country of Origin Management. By: Myung-Soo Jo. Journal of Global Marketing, 2005, Vol. 19 Issue 1, p5-25, 21p, 3 charts; 189. Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm. By: Shergill, Gurvinder S.; Nargundkar, Rajendra. Journal of Global Marketing, 2005, Vol. 19 Issue 1, p27-44, 18p, 2 charts, 1 diagram 190. Towards An Integrated Marketing Strategy For Developing Markets. By: Sergius Koku, Paul. Journal Of Marketing Theory & Practice, Fall2005, Vol. 13 Issue 4, p8-21, 14p 191. Fair Trade Marketing: An Alternative System For Globalization And Development. By: Witkowski, Terrence H.. Journal of Marketing Theory & Practice, Fall2005, Vol. 13 Issue 4, p22-33, 12p 192. Rebrands need every ego on board. By: Ritson, Mark. Marketing (UK), 9/1/2005, p21-21, 1p, 1c 193. Integration of customer relationship management: status quo and implications for research and practice. By: Meyer, Matthias; Kolbe, Lutz M.. Journal of Strategic Marketing, Sep2005, Vol. 13 Issue 3, p175-198, 24p 194. How Markets Help Marketers. By: Elberse, Anita. Harvard Business Review, Sep2005, Vol. 83 Issue 9, p32-34, 2p, 1c 195. Effective Executive Management in the Pharmaceutical Industry. By: Tran, Hoang; Kleiner, Brian H.. Journal of Health Care Finance, Fall2005, Vol. 32 Issue 1, p8-15, 8p 196. Forecasting cross-population innovation diffusion: A Bayesian approach. By: van Everdingen, Yvonne M.; Aghina, Wouter B.; Fok, Dennis. International Journal of Research in Marketing, Sep2005, Vol. 22 Issue 3, p293-308, 16p 197. Measuring and modeling the (limited) reliability of free choice attitude questions. By: Rungie, Cam; Laurent, Gilles; Riley, Francesca Dall'Olmo; Morrison, Donald G.; Roy, Tirthankar. International Journal of Research in Marketing, Sep2005, Vol. 22 Issue 3, p309-318, 10p 198. An experimental investigation of scanner data preparation strategies for consumer choice models. By: Andrews, Rick L.; Currim, Imran S.. 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Measuring Customer Relationship Management (CRM) in The Hospitality Industry of Some Selected Hotels in Accra, Ghana: The Role of Information and Communication Technologies (ICTs)
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