Business Plan

Business Details
Business name
Type of business
Address
Postcode
Phone number
Website
Email address
Legal Status of the Business (highlight one or delete those which do not apply)
Sole trader Partnership Limited Company Other (please state)
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Business Principals
Business owner (if sole trader)
Partners (if partnership)
- state % ownership of each
partner
Directors (if limited company)
egulatory e!uirements (highlight all that apply)
Licenses re!uired Local Authority Environmental
Police
Other (please state)
"nsurances re!uired Employers Liaility Pulic Liaility
Professional !ndemnity
Associations#memberships
re!uired
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The Business $oncept
Bac%ground " what is the ac#ground to your usiness concept$
Product or ser&ice " what products or services do you plan to offer$
E'perience " what e%perience do you have in the field&sector in which you will e operating$
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(ualifications " what 'ualifications do the usinesss #ey individuals have which are relevant to the usiness$
Business secured " have you secured( or een promised( any contracts&wor# already$
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)ey People in the Business
*ame Age (ualifications E'perience
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+ar%et esearch
Who are your target customers, " highlight all o%es which descrie the people you e%pect to e your customers
Se' )ale *emale All se%es
Age +nder ,- ,-./0 /0.10 102 All ages
Ethnicity 3ritish European Asian African All ethnicities
Cariean American Other (please state)
Des% research carried out
-ield research carried out
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esearch results
Product#ser&ice
description
Demand for
product#ser&ice
$ompetitors Target customer
profile
$ustomer needs#wants
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$ompetitor Analysis
*ame Location Strengths Wea%nesses )ey benefits
+ar%eting +i'
4hen ma#ing uying decisions( customers are influenced y a variety of factors5 6o what e%tent will the factors elow influence
your customers and attract usiness i5e5 what is most li#ely to matter to your customers$
Product or ser&ice differentiation 7
Price 7
"mage 7
A&ailability or location 7
$ustomer ser&ice 7
T.TAL /00 %
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esources e!uired
People
*ame esponsibility S%ills re!uired
Premises
Type Si1e Location Lease details When a&ailable ,
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E!uipment2 +achinery2 Plant
"tem Estimated cost#&alue When a&ailable ,
+aterials
"tem Source Terms 3credit#cash4
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+ar%eting
5ow will you promote your business and at what fre!uency,
$hannels 3ad&ertising#leaflets#e&ents etc64 -re!uency 3wee%ly#monthly#annual#occasional4 Anticipated annual costs
5ow else will you generate business ,
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SW.T Analysis
What are your STE*7T5S,
Business Personal
What are your WEA)*ESSES,
Business Personal
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What are your .PP.T8*"T"ES,
Business Personal
What T5EATS do you face,
Business Personal
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5elp e!uired 9 identify any areas where your business will re!uire help#assistance#guidance
SENTA Page 14