I. INDUSTRY BACKGROUND A. Overview of the Industry MARKET SIZE Food industry is the industry concerned with processing, preparing, preserving, distributing, and serving of foods and beverages. http://www.investopedia.com/ Under this industry, our product which is bread with fillings belong to the line of siopao because as we know siopao is a Filipino steamed bun with meat filling and that is also our product but the difference we used bread pandesal. Siopao Industry is the Filipino version of the Chinese steamed bun Baozi, possibly the Cha Siu Bao variant which is a Baozi with pork Barbecue Filling. There is mainly two variants of Siopao which is named after their fillings The Asado, and the Bola-Bola. Siopao Asado is filled with Pork Asado, a savory Pork dish similar to Adobo. Siopao Bola-Bolais filled with a big meatball made from gound pork and salted duck eggs. You can differentiate the two by the color of the dot in the bun. A Red dot is Asado, yellow dot is Bola-Bola. A siopao without a filling is called Mantao. http://3stars- sun.blogspot.com/ Our groups product is bread with fillings According to Ginger Arboleda of Manila Reviews, Food is a basic necessity. The industry which deals with preparing food items/products refers to the food service industry. The food service industry is and will always remain in high demand because of its genre. These industries include restaurants, fast foods, school and hospital cafeterias, catering operations, food carts and food trucks etc. Restaurants and fast foods mainly contribute to the food service industry. Like every other country, the food industry has flourished very well in Philippines. Filipinos love to eat and thats the reason why you will see a lot of restaurants and fast foods restaurants scattered in the cities. These restaurants and fast foods can be local or international food chains. Filipino food and chefs are considered one of the best in the world. It is hardly surprising that Filipino food is often labeled as somewhat strange (like the balut for example) but in its own way, its food is a unique mixture of eastern and western cuisines and reflects the history of Philippines.