Questionnaire

I am Sandesh, Pursuing MBA at SAHYADRI COLLEGE OF ENGINEERING AND MANGEMENT,

Mangalore. As part of my curriculum I have undertaken a project work titled Analysis of
Customer loyalty programs at Big bazaar, Mangalore. I request you to kindly oblige by filling in
the questionnaire as sincerely as possible. I further bring to your notice that the information
provided by you shall be kept confidential and will be used for academic purpose only.

1. PER SONAL INFORMATION:
a.Name
b. Gender:
Male ( ) Female ( )
c. Age:
(<18 ) (19 25) ( 25 40) (40 60) (> 60)
d. Marital status:
Single ( ) Married ( )
2. Kindly specify your occupation
Student ( ) Employed ( ) Housewife ( )
Retired ( ) Self-employed ( )
3. Monthly family income
(0-20k) (21k 35k) (36k-50k) (above 50k)
4. How often do you visit Big bazaar?
At least Once a week ( ) once in two weeks ( )
once a month ( ) Less than once a month ( )
5. Please specify reason for regular/occasional purchase from Big bazaar?
Quality stuff ( ) Availability of all items ( )
Good ambience ( ) Any other specific reason ( )
6. What are the factors that attract you to purchase from Big bazaar?
Product Attributes ( ) Ambience ( ) Parking ( )
Loyalty card ( ) Good services ( ) Advertisements ( )
7. Are you aware of Big bazaar Customer Loyalty Programme?
Yes ( ) No ( )
8. If yes, have you enrolled in Big bazaar Customer Loyalty Programme?
Yes ( ) No ( )
9. Which is the big bazaar loyalty program you have enrolled in?
Payback card ( ) T24 ( ) Profit Club ( )
10. If yes, how you find the programme?
Very good ( ) Average ( )
Good ( ) Poor ( )
11. Have you ever redeemed any awards or points from these loyalty schemes?
Yes ( ) No ( )
12. What kind of redemptions did you make?
Apparels ( ) Appliances ( ) House Hold items ( )
Cosmetics ( )
13. In your view, which of these aspects of a loyalty card scheme is most important?
Keeping my personal information confidential ( )
Getting more rewards ( )
Not sure ( )
14. Would you recommend your friends to get enrolled in to the membership program of
Big bazaar?
Yes ( ) No ( ) May be/cant say ( )
Give reasons


15. Give your opinion on our loyalty programs?
Highly Satisfied ( ) Average ( ) Unsatisfied ( )
Satisfied ( ) Poor ( )
16. As a loyalty card-holder, the reasons not using it include
Purchase small items ( ) Forget to carry out ( )
Not attracted by the promotion and sales ( )
Unwilling to carry out the cards ( )

17. Do you like to purchase goods & services again from Big bazaar?
Yes ( ) No ( )
Never ( ) May be / May not be ( )
18. Is the company providing any extra benefits to the customers, Tick whichever is
applicable?
Payback points ( )
By one get one free ( )
Exchange offers ( )
Discounts on cash ( )
19. Do you hold privilege cards of any other retailer? If yes, which one?
Reliance trends ( ) Lifestyle ( ) Westside ( ) other ( )
20. Give your overall rating towards loyalty?
Fully trusted ( ) 50-50 ( ) Partial loyalty ( ) Nil ( )