A PROJECT REPORT ON THE IMPLEMENTATION OF THE PRESELL

SYSTEM IN CHANDIGARH ITS PROS AND CONS

EXECUTIVE SUMMARY

Presell implementation is a new marketing strategy adopted by Kandhari
Beverages Pvt. Limited . This marketing strategy will help the company
to deliver its service to its customers (retailers) effectively and
efficiently . By this strategy, the company executive (MDs) can visit
each outlet at least two or three times in a week.
As the competition in soft drinks industry is really high , marketing
strategies like preselling play an important role in increasing the
market share and maintaining the brand value as well as utilizing the
resources at the optimum cost .
Each market developer (preseller) is in charge of around hundred
and twenty outlets . For the effective implementation of preselling
PJP (permanent journey plan) acts as a backbone along with the
order generation and merchandising.
My project was to find out the pros and cons of the implementation
of preselling in Chandigarh , for which I got associated with the
presellers , used a primary method for data collection and analysed
various factors having an effect on the implementation of the presell
system































SCOPE OF THE STUDY

A research was carried out to find out the pros and cons of the
implementation of the presell system in Chandigarh . This study projects
that the effectiveness of the presell system in Chandigarh. This research
is an attempt to help the company Coca Cola so that they can study the
positives and negatives coming out of the presell system in the
Chandigarh region .
However, such a study can be used by :

Companies looking for entering into the business of soft drinks or
fruit drinks
in the Chandigarh region
Many established FMCG based companies .
Entrepreneurs

















AREAS IN CHANDIGARH WHERE THE PRESELL SYSTEM IS
IMPLEMENTED:
There are 11 routes in Chandigarh where the presell sytem is
implemented :
Sector 27 , 28
Sector 18 , 19
Sector 7 , 8
Sector 9 , 10 , 11
Panjab University , Punjab Engineering College
Sector 15 , 16
Sector 22
Sector 17
Sector 23 , 24 ,25
Sector 20 , 30
Sector 26 Grain market and NAC















PRESELL IMPLEMENTATION
Presell implementation is the new marketing strategy adopted by
Kandhari Beverages Pvt. Limited .By this new marketing strategy coke
can deliver its goods and services to its customers effectively and
efficiently at a lower cost. For the effective implementation of presell
system three factors play a vital role. Coordination of these three factors
are very important for presell implementation .
These factors are :

The role of the preseller / Market developer
Permanent journey plan
Effective supply chain management

















ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards
to my guide Mr. Bikramjeet Khanna , MEM at Kandhari Beverages Pvt.
Limited for his exemplary guidance, monitoring and constant
encouragement throughout the course of this research project. The
blessing, help and guidance given by him time to time shall carry me a
long way in the journey of life on which I am about to embark.
I am obliged to staff members of (Company Name), for the valuable
information provided by them in their respective fields. I am grateful for
their cooperation during the period of my assignment.
I thank my institute , University Business School for being the constant
driving force to put to practice, the theoretical knowledge that I was
imparted. I thank the internship co-coordinators, Mr. Tilak Raj and Mr.
Tejinder Pal Singh for imparting their wisdom on my thought process

Lastly, I thank almighty, my parents, brother, sisters and friends for their
constant encouragement without which this assignment would not be
possible.

Preface
S i n c e t h e l a s t f e w d e c a d e s d u e t o f a s t i n d u s t r i a l
d e v e l o p me n t & h i g h competitiveness in the market ,
Marketing plays a very vital role in the success of an
or gani zat i on.
Mar ket i ng i s one of t he l i ve f unct i ons of an organization .It is
the only function of an organization that earns revenue, which leads to
the surviva l& growth of the organization as a whole . It fulfills
the needs & wants of the society.
Mar ket i ng i s no l onger
a company depar t ment char ged wi t h a l i mi t ed number
of tasks it is a company- wide undertaking. It drives
the companys vision, mission and strategic planning. Marketing
includes decision like what he company wants as its customers; which
needs to satisfy; what products and services to offer; what prices to
set; what communication to send and
r e c e i v e ; wh a t c h a n n e l s o f d i s t r i b u t i o n t o u s e ; a n d
wh a t p a r t n e r s h i p t o develop. Selling is a part of marketing
and this study is based on how Kandhari Beverages Private Limited ,
a franchise sales unit of Coca Cola , can increase its sales using the
presell method .
In the presell method , a preseller is given an area to cover , for which the
preseller generates the order for the retailer , merchandises and displays
different products , communicates about the schemes and assures the
product delivery .