Proposal

On
Strategic Marketing Planning of
Islami Bank Bangladesh Limited
Course code: MKT-525
Course title: Principal of Marketing


Submitted to:
Md.Gazi Monir Uddin


Submitted By:
Md.Tauhiduzzaman -- 120301010504
Sorif Ahmed Chow. -- 120301010512
Nayeem Shafqat -- 130101010703




Submission Date:
06-04-2013




Department of Business Administration
North East University, Bangladesh



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Strategic Marketing Planning of Islami Bank
Bangladesh Limited


1. Background of the study
It is our contentment that we are going to make a report on Strategic Marketing
Planning regarding the best Banking sector in Bangladesh that is Islami Bank
Bangladesh Limited.
Islami Bank Bangladesh Limited is a Joint Venture Public Limited Company engaged
in commercial banking business based on Islamic Shari'ah with 63.09% foreign
shareholding having largest branch network among the private sector Banks in
Bangladesh. It was established on the 13th March 1983 as the first Islamic Bank in the
South Asia.

During the last 30 years, Islami Bank Bangladesh Limited has opened 246 Branches &
30 SME/Krishi Branches i.e. total 276 Centers of the country, In spite of adverse
market conditions, IBBL which turned 30 this year, IBBL has been selected as the
only Bank from Bangladesh in top 1000 banks in the world by a UK based century old
financial magazine, 'The Banker' published the list in its July 2012 issue.

The Bank maintained its sound credit rating in 2012 to that of the previous year. The
Credit Rating information and Services Limited (CRISL) awarded the Bank an AA+
rating in the long term and ST-1 (Means Highest Grade) rating in the short Term.











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2. Objects

Find out the strategic marketing planning process of IBBL
(Islami Bank Bangladesh Limited).
How they attract their customer
Scheme and product they provide to consumer or customer
What are the characteristics and attributes of performance
of their employees appraisals that empresses people
What are their attempts to achieve their desired goals?
What are their mission and vision?





3. Scope
The main focuses of our report is find out the strategic marketing planning process of
IBBL (Islami Bank Bangladesh Limited). This is a very practical orientation report
requiring us to identify IBBL`s particular product, select market, collect secondary
information about their service and identify the feasible of promoting the product to
that market. We also had to follow all the Promotion related procedures and come up
with marketing strategies. We will not focus on other IBBL fact such political issue,
religious view etc.







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4. Methodology
Actually we will follow two methodology primary and secondary method. In case of
primary sources we will direct discus their marketing managers and taking interview
with some of their customer and will collect data from internet, financial magazine,
and so.

Determination of the Sample size
we will follow the quota sampling process. Total numbers of samples of this research
will 15. These respondents were from different range groups to make our findings
more accurate.




Design of Questionnaire
We have designed the questionnaire in such a way, that by analyzing the responses we
can find out information to fulfill our demonstrated objectives, which are mentioned
above.



Data Collection
The researcher himself will collect the data from the respondents. It will be done by
following personal interview method to collect data. The field work will not be
subcontracted to others. I the researcher will do it myself. So the quality of the
collected data will be as much as better.








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Work Schedule
Task Name Duration Start Finish predecessors

Topic Analyze 1 day 07/07/2012 07/07/2012 1



Data Collection 15 days 08/08/2012 22/07/2012 2



Data Analysis 2 days 23/07/2012 24/07/2012 3



Organizing Report 5 days 25/07/2012 29/07/2012 4



Checking & Filing 2 days 30/07/2012 31/07/2012 5



Final Submission 3 days 01/08/2012 03/08/2012 6






5. Estimated report outline


Executive summary

1. Introduction:
1.1.1 objective
1.1.2 scope
1.1.3 methodology
1.1.4 Limitation
1.1.5 importance

2. Background of the study
3. Findings
4. Conclusion
5. Recommendation