Oasis Insights

&
Bringing
Marketing
Research Insights
Together
Specialist in Insights, Testing & Tracking.
Specialist in Insights, Testing & Tracking.
About Us

Specialist in Insights, Testing & Tracking.

 About Oasis Insights
 Largest national
MR agency in Pakistan for
customized research
◦ In operations since 1996

 Recognized leadership in the local market

◦ Brand and communication insights
◦ Brand Health Tracking
◦ Crafting research design to suit challenging
marketing questions

Specialist in Insights, Testing & Tracking.

What we are offering

Specialist in Insights, Testing & Tracking.

Our Offerings
At Every Stage of Marketing
MONITOR/
IDEA CONCEPT/
MARKET UNDER PRODUCT PRODUCT PROTECT/ EXPAND
GENERATION PROPOSITION COMMUNICATION
-STANDING DEVELOPMENT LAUNCH MIX LINE EXTENSION
& VALIDATION DEVELOPMENT
BRAND RELAUNCH

 Usage & Attitude  Formulation Cue

 Exploratory  CUT   Brand Health
(U&A)  Concept Evaluation Development Monitor
qualitative
screening
 Pricing  Advertising &
 Habits & Practices Concept Use
 Laddering   Pre-test Brand
(H&P)  Concept test Test (CUT) Strategy
 STM Monitor
 Secondary  Impact studies
 Segmentation
research  Packaging  U&A / H&P

 Brand Positioning
 Segmentation
Studies
 Customer
Retention

Specialist in Insights, Testing & Tracking.

Our Services

Specialist in Insights, Testing & Tracking.

 Customized Research at OASIS
• A product offer since the inception of the company
• Offer both Qualitative and Quantitative research
• In Line with the company belief in integration of the two disciplines
• Hence in the Unique and happy position of offering quali / quanti research
Design
Qualitative Research
Experienced In house moderators

Multi lingual ability

• Urdu
• Sindhi
• Punjabi
• Saraiki
• Pushto / Persian / Baluchi (multiple outside sources)

Diversified repertoire of fields

• Social
• FMCG
• Tobacco
• Finance
• Consumer Durables

Specialist in Insights, Testing & Tracking.

Experienced In house moderators
Experienced In house moderators

Diversified repertoire of processes & techniques

• Standard FGDs
• Story telling
• Projective and enabling Techniques
• Collages
• Teen research
• Extended groups

Product Fields Coverage

Household Personal Services
• Analgesics • Laundry care • Credit cards
• Air fresheners • Shoe care • Financial products
• Anti-malarial study • Toilet soap services
• Confectionary • Tobacco • Family planning
• Disinfectants
• Decorative paints
• Desserts
• Edible Oil/ Ghee
• Pest control
• Spices
• Tea Specialist in Insights, Testing & Tracking.
Our Strength & Techniques

Specialist in Insights, Testing & Tracking.

 Quantitative Research

Key Strengths
• Effective sampling
• Efficient questionnaire design
• All types of special statistical analysis
• Insightful data interpretation
• National studies With Rural and Urban coverage
• Capability to work with culturally and linguistically heterogeneous universe

Research Techniques

• Segmentation
• Usage & Attitude
• HUT
• Product Testing
• Brand Price Trade Off (BPTO)
• Concept Testing
• Conjoint Research

Specialist in Insights, Testing & Tracking.

Customized Research Categories

Specialist in Insights, Testing & Tracking.

 Customized Research Categories
Usage & Attitude Study Product Test
Advertising Copy Test
• Anti-depressant Drug • Biscuits (CLT)
• Air Fresheners (CLT) • Cereals • Analgesics
• Soft Drink (CLT) • Cigarettes • Cigarettes (CLT)
• Insulin • Detergent (Sniff Testing) • Decorative Paints
• Analgesics • Dish Washing Liquid • Fuel, Lubricants (CLT)
• Automobile • Dishwashing Powder • Pesticides
• Cigarettes • Drinking Yogurt (CLT) • Shoe Care (CLT)
• Cooking Medium • Energy Drink (CLT) • Toilet Soap
• Decorative Refinish Paints • Household Insecticides • Tooth Brush (CLT)
• Fabric Care • Ice Cream (CLT) • Toothpaste (CLT)
• Oral Care • Jam & Jelly (CLT)
• Pesticides • Juice
• Toilet Soap • Laundry Product
• Jam & Jelly • Milk Powder (CLT)
• Recipe
• Shoe Care - Pack Design
• Soft Drink (CLT)
• Tea
• Tea Whitener (CLT)
• Toilet Soap
• Water (CLT)

Specialist in Insights, Testing & Tracking.

Our Clients

Specialist in Insights, Testing & Tracking.

 Why Oasis
Our Expertise in the Financial Sector

Studies Conducted
Customer Satisfaction Measurement
AKAM
New Product Development
Concept Testing
Usage & Attitude Studies
Islamic Credit Cards: Understandings,
Perceptions and Conversions
Consumer Understanding; Brand Name; Elite
Consumer Behavior
Atlas
Credit Card
insurance
Need of Home Ownership
company
Brand Equity Study for Credit Card Portfolio

Link between income and bank statement of

SME sectors

Specialist in Insights, Testing & Tracking.

17
 Our Clients
FMCG & Durables Service Sector OTHERS:
ISPs: • Arshad Zaman Associates
• CDL Foods • Augere • Ace Consultants
• Continental Biscuits Limited • wi-tribe • AG Metro
• Coca Cola • Govt of Sind/Norad
• Colgate Palmolive TELECOM: • Herlad
• Candy Land • Mobilink • ILM
• Dollar Industries • PTCL • PIA
• Engro Foods • Telenor • Shell Pakistan
• Gillette • Ufone • SMP
• Cynamid • Warid
• Indus Motors Agchem/Pharma
• Millac FINANCE:
• Mehran Sugar Mills • Adamjee Insurance • Aventis
• National Foods • Aga Khan Foundation • Becton & Dickinson
• Nestle • ANZ Grindlays Bank • Complete Market Research
• Pakistan Tobacco Company • ABN Amro • D.E. United
• Philips • Bank Al Habib • DuPont
• Procter & Gamble • Barclays • ELI Lilly
• Packages • Dubai Islamic Bank • Engro Chemical
• Rafhan • Habib Bank • FMC United
• Reckitt Benckiser • MCB • Future Group
• Searle Pakistan • Standard Chartered • GlaxoSmithKline
• Shell Pakistan • Union Bank • ICI Pakistan
• Tapal Tea • United Bank Ltd • Johnson & Johnson
• Unilever • Western Union • Lundbeck
• Novartis
• Reckitt Benckiser
• Searle
• Wyeth Pakistan Ltd.
Specialist in Insights, Testing & Tracking.
Our Clients
Advertising / Media
• Blitz (BBC)
• Bulls Eye
• GEO
• Interflow
• IAL
• JWT-Asiatic
• Lowe & Raouf (Rlintas)
• Manhattan Leo Burnett
• MNJ Communications
• Mind Share
• Orient McCann Erickson
• Prestige Communications
• Pak Media Com
• Red Rock
International Research
• Acorn Hongkong
• AMRB
• Complete Market Research
• IMRB
• Harris Interactive
• KANTAR Media Research
• MBL BCG
• MBI
• NOP World
• PQR / IMRB India
• RAI Consultants, Cyprus
• Research International
• Synovate
Specialist in Insights, Testing & Tracking.
Management

Specialist in Insights, Testing & Tracking.

 Oasis Management

Syed Moazzam Ali Qadri

Chief Executive

Syed Moazzam Ali Qadri an MBA from IBA, University of Karachi (1980), has been practicing marketing
research since 1983. Over the last two decades he has pioneered in studying consumer behavior, brand
health and new product development in Pakistan. He is a recognized resource for designing segmentation
and tracking studies in the local MR industry and offers unique strength in designing sampling strategy and
in guiding use and interpretation of multivariate techniques

Saima Qamar
Director

With a research career spanning 15 years Saima has played a leading role in well-known MR firms of the
industry. She re-positioned MR function as “CI- Crystallizing Insights” during her stay on the clients side
(Nov 2005-July 2007). Despite having achieved the much coveted stature of qualitative research expert,
thanks to her decade long practice (1992-2002), she diversified into quantitative research domain in 2002
and found herself equally poised to handle advanced quantitative research designs such as segmentation
studies and conjoint experiments.

Specialist in Insights, Testing & Tracking.

 Oasis Management
Syed Sarwar Kazim
Deputy Director Research (KAM)
Mr. Kazim is a post-graduate in statistics from Karachi University (1987) and has worked in one of the
leading organizations of MR industry since Feb 1989. He has a very sound background working from the
positions of Research, Data Processing to Head of Research. He gained rich experience working on
international assignments with TNS, Synovate, RI and Gallup Korea. He also worked extensively on tobacco
research.
Mr. Kazim joined Oasis in 2004 and he is heading KAM (account).
Syed Noaman Asar,
Deputy Director Research
Mr. Noaman has 10 years of experience in marketing research. He started his career with Procter & Gamble
(P&G) in 1998 and then moved to Middle East in 2003. In Dubai and Jeddah he worked for prestigious
organizations contributing significantly in business growth. His research expertise belongs in Copy testing
and providing consultancy based on research data

Salman Ahmed Rabbani

Deputy Director Healthcare & Qualitative Research
Mr. Salman has 20 years of marketing, marketing communication & marketing research experience of the
industry. Started his career in 1988 with Gallup (BRB) Pakistan, moved to SK&F and SB Pakistan (GSK).
In 1994, he relocated to Riyadh, KSA, with SPIMACO where he stayed for 14 years. Has vast international
exposure of managing cross functional teams. Qualifications include: MBA and B-Pharmacy and many
training courses worldwide.
Naved Akhtar ,
Deputy Director Operations
Deputy Director, has 15+ years of experience of both Research and Operations. Naved is
undoubtedly the most experienced tracking specialist in the local MR Industry
Specialist in Insights, Testing & Tracking.
Rashid Mehmood,
Manager Quantitative Research
Mr. Rashid has done his MBA MIS from PAF-KIET and diploma in MR from University of Geoargia. He
is associated with Oasis for the last 10 years. His core competency belongs in research and
consultancy for different sectors.

Zeeshan Ahmed,
Research Executive
Mr. Zeeshan has done his M. Sc. in Statistics from Karachi University and possess strong
statistical and analytical skills with around 3 years of experience in the marketing
research industry.

Specialist in Insights, Testing & Tracking.

Field Strength and Network

Specialist in Insights, Testing & Tracking.

Strength and Diversity of Operations
 Largest team of full time field management
staff
 Well-defined quality assurance procedures
of data
 Different field teams for the projects
 Carefully chosen, professionally trained
interviewers

Specialist in Insights, Testing & Tracking.

Looking forward to work together

Specialist in Insights, Testing & Tracking.

 (Head Office) 2ND FLOOR,
NASREEN BUILDING, PLOT NO.E-4, BLOCK 7/8,
SHAHEED-E-MILLAT ROAD,
KARACHI.
Phone: (92-21) 4387582-4, 4520319
Fax: (92-21) 4312613

Specialist in Insights, Testing & Tracking.