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Abstract
Constructors are facing, constantly, complicated problems occasioned by culture, frequent policy changes, and other related factors when
conducting Joint Ventures (JVs) in Mainland China. Hoping to decrease the risk of JVs in China for international constructors, this study applies
Analytical Hierarchy Process (AHP) and Utility Theory to develop a multi-criterion risk assessment model for construction pre-JVs stage and to
integrate World Wide Web (WWW) and company Databases. This model demonstrates the advantage of inspiring the evaluators to make more
objective and systematic assessment; and more important, its on-line assessment function can demolish regional, spatial and time barriers, which
will help the decision-making team use computers to participate in long-distance evaluations of users’ ends at any time and any place. Moreover,
each member of the team can fully participate in the process which lifts efficiency and improves decision-making assessments.
© 2007 Elsevier B.V. All rights reserved.
Keywords: Joint ventures; Analytical hierarchy process; Utility theory; Decision-making; World Wide Web
1. Introduction [2]. JVs, for most countries, have become one important means for
attracting foreign investment [3]; but if foreign investors have to
The Chinese construction market is viewed as the most face on unfamiliar construction environment, there may be high
appealing one among the global construction markets for the risk involved when conducting JVs [4].
coming 5 years [1]. It has been both a potential and incentive target Former studies of the risks of Chinese JVs include
for internationalized constructors and therefore contractors have cooperative strategies, the formation of IJVs, the dynamics of
rushed into this market. In China, foreign construction companies partner relationships, the role of information in JVs, and the
tendering for projects must have at least one suitable local partner evaluation of JV performance [5]. They mainly focus on
and are required to obtain alliances on a project-by-project basis discovering the important risk factors during the JV process
and emphasize risk management at the construction stage;
however, they lack any assessment model for the pre-JV stage.
⁎ Corresponding author. Tel.: +886 7 6939607; fax: +886 7 6936946. Therefore, in view of the great impact of risk evaluation
E-mail addresses: hsueh.sl@msa.hinet.net (S.-L. Hsueh), beforehand to the later risk management, this study applies the
Perng@mail.ntust.edu.tw (Y.-H. Perng), u9015908@ccms.nkfust.edu.tw traditional AHP and Utility Theory to develop a set of multi-
(M.-R. Yan), jrlee@ccms.nkfust.edu.tw (J.-R. Lee).
1
Tel.: +886 2 27373908; fax: +886 2 27376721. criterion risk assessment models to manage both the visible and
2
Tel.: +886 7 6011000 2128; fax: +886 7 6011237. invisible unquantifiable multiple criteria affecting JVs, and also
3
Tel.: +886 7 6011000 2122; fax: +886 7 6011237. integrate organization Database and World Wide Web (WWW)
0926-5805/$ - see front matter © 2007 Elsevier B.V. All rights reserved.
doi:10.1016/j.autcon.2007.01.001
608 S.-L. Hsueh et al. / Automation in Construction 16 (2007) 607–619
functions, which supports the company decision-makers in Step 6: Employ EUV to deduce how cost impacts on the
conducting long-distance evaluations at various sites, which function of risk and take it as the source of quantitative
can upgrade the effect and efficiency of the decision-making comparisons among all scenarios
process for internationalized constructors. Step 7: Combine the functions of traditional evaluation model
Utility Theory is able to handle multiple criteria, but the with company's database and World Wide Web (WWW).
calculation of Expected Utility Value (EUV) becomes complex
when the evaluation model is applied for various projects; This proposed model integrates the techniques of database
therefore, this study uses IT together with WWW to improve the and internet to set up an on-line decision-making assessment
facilities of the traditional assessment model, and further to model, which helps decision-making members be able to
integrate promptly opinions from decision-makers at different participate in the evaluation process in spite of the limitations of
locations, which can benefit the constructors in gaining pre- domain, time and space.
dominance in the market and minimize the risk of construction
JVs. 3. Initial evaluation dimensions
Table 2
AHP-comparison matrix of each criterion
Subclassification preferences of overall assessment factors
Attributes Internal Project-specific External
Internal 1 1 2
Project-specific 1 1 2
External 1/2 1/2 1
Eigenvector 0.40 0.40 0.20
Table 2 (continued )
Criteria preferences of subclass support factors
Attributes Subcontractors Technical Machines and Project allocation Employment
skills tools available
Project allocation 1/2 1/2 1/2 1 3
Employment 1/4 1/3 1/4 1/3 1
Eigenvector 0.35 0.21 0.23 0.15 0.06
situations as we perceive them. It reflects the simple intuitive On the basis of professional knowledge from the experts,
way we actually deal with problems, but it improves and pair comparison and matrix comparison of criterion items at
streamlines the process by providing a structured approach to each level in the hierarchy framework are carried out. Also,
decision making [9]. Check for consistency of the eigenvector derived from the
Table 3
Weighting value of each criterion
Class block ID Subclass block ID Criteria block ID Wi Wi%
1 (0.4) 1.1 (0.67) 1.1.1 Agreement (0.41) 0.1096 10.96
1.1.2 Renegotiation (0.33) 0.0874 8.74
1.1.3 Good relationship (0.26) 0.0696 6.96
1.2 (0.33) 1.2.1 Past works (0.22) 0.0295 2.95
1.2.2 Current work (0.33) 0.0441 4.41
1.2.3 Historic profit (0.05) 0.0666 0.67
1.2.4 Regulation and law (0.30) 0.0399 3.99
1.2.5 Bank credibility (0.10) 0.0132 1.32
2 (0.4) 2.1 (0.75) 2.1.1 Engineering contract (0.30) 0.0901 9.01
2.1.2 Duration (0.40) 0.1196 11.96
2.1.3 Cash flow requirement (0.17) 0.0506 5.06
2.1.4 Complexity (0.08) 0.0249 2.49
2.1.5 Project type (0.05) 0.0147 1.47
2.2 (0.25) 2.2.1 Subcontractors (0.35) 0.0348 3.48
2.2.2 Technical skills (0.21) 0.0214 2.14
2.2.3 Machines and tools available (0.23) 0.0228 2.28
2.2.4 Project allocation (0.15) 0.0145 1.45
2.2.5 Employment (0.06) 0.0065 0.65
013 (0.2) 3.1 (0.67) 3.1.1 Policy change (0.47) 0.0631 6.31
3.1.2 Interest and exchange rate fluctuation(0.12) 0.0163 1.63
3.1.3 Fairness (0.28) 0.0377 3.77
3.1.4 Public facilities (0.12) 0.0163 1.63
3.2 (0.33) 3.2.1 Market demand (0.46) 0.0305 3.05
3.2.2 Competition (0.13) 0.0084 0.84
3.2.3 Material fluctuation (0.42) 0.0277 2.77
Total 1.00 100
Wi = Wi ⁎ 100%
612 S.-L. Hsueh et al. / Automation in Construction 16 (2007) 607–619
Table 6
Expected utility value for most-preferred/worst-case selections
Criterion Criterions name Most-preferred Worst-case
ID Wi(%) Sele. option yi uri uri × Wi Sele. option yi uri uri × Wi
1.1.1 10.96 Agreement High 100 1 10.96 Low 0 −4 − 43.84
1.1.2 8.74 Renegotiation Easy 100 1 8.74 Impossible 0 −3 − 26.22
1.1.3 6.96 Good relationship Yes 100 1 6.96 No 0 −3 − 20.88
1.2.1 2.95 Past work 5 5 1 2.95 0 0 − 0.25 − 0.74
1.2.2 4.41 Current work Yes 100 1 4.41 No 0 −3 − 13.23
1.2.3 0.67 Historic profit 10 10 1 0.67 −5 −5 − 0.66 − 0.44
1.2.4 3.99 Regulation and law Good 100 1 3.99 Poor 0 −3 − 11.97
1.2.5 1.32 Bank credibility Good 100 1 1.32 Poor 0 − 1.5 − 1.98
2.1.1 9.01 Engineering contract High 100 1 9.01 Low 0 −4 − 36.04
2.1.2 11.96 Duration Yes 100 1 11.96 No 0 − 0.001 − 0.01
2.1.3 5.06 Cash flow requirement Yes 100 1 5.06 No 0 −4 − 20.24
2.1.4 2.49 Complexity Yes 100 1 2.49 No 0 − 1.5 − 3.74
2.1.5 1.47 Project type Yes 100 1 1.47 No 0 − 1.5 − 2.21
2.2.1 3.48 Subcontractors Easy 100 1 3.48 Impossible 0 −3 − 10.44
2.2.2 2.14 Technical skills Good 100 1 2.14 Poor 0 − 0.67 − 1.43
2.2.3 2.28 Machines and tools available Good 100 1 2.28 Poor 0 − 0.67 − 1.52
2.2.4 1.45 Project allocation Good 100 1 1.45 Poor 0 − 0.67 − 0.97
2.2.5 0.65 Employment Good 100 1 0.65 Poor 0 − 1.5 − 0.98
3.1.1 6.31 Policy change High 0 1 6.31 Low 100 −1 − 6.31
3.1.2 1.63 Interest and exchange rate fluctuation High 0 1 1.63 Low 100 −1 − 1.63
3.1.3 3.77 Fairness Yes 100 1 3.77 No 0 −4 − 15.08
3.1.4 1.63 Public facilities Good 100 1 1.63 Poor 0 − 1.5 − 2.45
3.2.1 3.05 Market demand High 100 1 3.05 Low 0 −4 − 12.20
3.2.2 0.84 Competition High 0 1 0.84 Low 100 −1 − 0.84
3.2.3 2.77 Material fluctuation 0% 0 1 2.77 5% 5 − 0.666 − 1.85
Expected Utility Value 99.99 − 237.24
classification multiplied by weighting of sub-classification. For Because uri(yT) = 0; uri(ym) = 1, we can get the following
the sake of quick computation, we define: Wi = wi × 100; its equations:
results are listed as Table 3. uri ð yT Þ ¼ A yT þ B ¼ 0 ; B ¼ −AyT
uri ð ym Þ ¼ A ym þ B ¼ 1 ; A ¼ 1=ðym −yT Þ
6. Utility function of each criterion/expected utility value
Finally:
Utility is a term used in economics, originated by Jeremy uri ðyi Þ ¼ ½ð1Þ ð ym −yT Þ yi −yT ð ym −yT Þ
Bentham, an English scholar, and it can measure the preferences
of consumers and serve as a unit of personal welfare. The utility We obtained the above equation according to the definition in
function can represent the preference and relative risk attitude of Table 4 and the relationship between uri( ym) = 1 and uri( yT) = 0;
consumers [11]. We use utility function here so that decision- Furthermore, from the identified range, threshold, and the most
makers can consider individual preference and attitude towards preferred point of each criterion in Table 5, we can obtain the
risk to select the appropriate fuzzy scale within the risk ranges constants A and B for a utility function for each criterion. In the
and then use utility function to convert the fuzzy scale of each meantime, we can also identify a utility function for each cri-
criterion into comparable relative ratings. terion, as in Table 5.
This study follows Dozzi, AbouRizk and Schroeder's re-
search [12] and applies utility function techniques of straight-line
relationship to build a utility function for each criterion. The
process starts by taking decision-makers’ experience as a basis to
enumerate the definition and fuzzy scale of each criterion, as
shown in Table 4. Besides, the definition for range, threshold, and
the most preferred point are shown as Table 5. The fuzzy scale is
between (yu, yL), and within the range between yu and yL; ym is the
most preferred point, uri(ym) = 1; yT is threshold point, uri(yL) = 0;
moreover, utility function of straight-line relationship is uri(yi) =Ayi
+B. Thus, we get A and B constants in uri(yi) =Ayi +B and the
computation is as follows:
Compute A and B value in uri(yi) = Ayi + B. Fig. 3. Profit effect curve.
614 S.-L. Hsueh et al. / Automation in Construction 16 (2007) 607–619
The expected utility value equals to the sum of relative based on Dozzi, AbouRizk and Schroeder [12] research, the
ratings (uri) multiplied by the weighting value (Wi) of each linear equation for converting expected utility value is as
criterion, and can be indicated by the following equation: follows:
X
n Rð Eui Þ ¼ CEui þ D
Expected Utility ValueðEUVÞ ¼ ðuri Wi Þ
i¼1
We sum-up the above information to discover the needed
When using this multi-criterion model for evaluation, decision- cost effect function of risk suitable for this model as the
makers will adjust individual experience to select the fuzzy following:
scale of each criterion. Thus, use the utility function of each (1) When EuT ≤ Euri ≤ Eum,
criterion to get the relative ratings (uri); therefore, we can get the
Expected Utility Value (EUV) of each evaluated project from RðEum Þ ¼ C ðEum Þ þ D ¼ −1k
RðEuT Þ ¼ C ⁎0 þ D ¼ −8k; D ¼ −8k; C ¼ ð7kÞ
the above equation. Decision-makers can make judgments on
ðEum Þ
each JV project according to the weighting of EUV as the higher RðEui Þ ¼ ½ð7kÞ ðEum Þ ðEui Þ−8k
the EUV is, the lower the overall risk is.
(2) when Euw ≤ Euri ≤ EuT,
7. A cost effect function of risk and profits effect value RðEuw Þ ¼ E ðEuw Þ þ F ¼ −20k
RðEuT Þ ¼ E⁎0 þ F ¼ −8k; F ¼ −8k; E ¼ ð−12kÞ
Decision-makers can decide fit or unfit for each project sce- ðEuw Þ
nario through the computed expected utility value, yet the RðEui Þ ¼ ½ð−12kÞ ðEuw Þ ðEui Þ−8k
weightings of EUV cannot demonstrate clearly its possible
impact on profit. Since when judging the feasibility of a project There are two important equations for cost effect function of
at the pre-JV stage, the decision makers mostly depend on the risk derived from the aforementioned computation, and they are
potential expected profit value; therefore, this developed cost used in different scenarios: when the obtained EUV is between
effect function of risk can convert the gained EUV of each the highest EUV and EUV = 0 (EuT = 0), we use R (Eui) =
project scenario into potential Profit Effect Value (PEV)so that [(7%) ÷ (Eum)] × (Eui) − 8% equation; on the other hand, when
the decision makers feel better informed, with more compre- the EUV is between EUV = 0 and the lowest EUV, then
hensible information. equation: R (Eui) = [(− 12%) ÷ (Euw)] × (Eui) − 8% is used. Please
Based on the questionnaires surveying 20 international note that unless the principle is followed, the EUV cannot be
constructors conducting JVs in the Chinese market, we found converted accurately into Profit Effect Value.
out that there are three different results from surveyed project
targets by comparing the JV EUVS with the real profit records. 8. A profit effect curve
The descriptions are as follows:
In addition to threshold point, the expected utility value in
1. Among successful JV projects, the real profit is approx. 1– the best and worst scenarios must be obtained. The meaning of
2% less than the expectations. the best scenario indicates each criterion conforms to the
2. Among the ineffective JVs projects, the real profit is approx. maximum utility. Thus the expected utility value obtained also
8% less than the expectations. is the highest value; but the meaning of the worst scenario
3. Regarding failed JV projects, the real profit is about 20% less indicates each criterion conforms to the minimum utility. Thus
than the expected profit. the expected utility value obtained also is the lowest value. The
expected utility values computed for these two scenarios
The aforementioned survey results are important parame- are 99.99 and − 237.24 respectively. The details are shown in
ters for establishing cost effect function of risk, and besides, Table 6.
Fig. 3 is so called the profit effect curve, which displays the Since foreign constructors who conduct Chinese JVs are
relationship between The Expected Utility Value and Profit considered as cross-nation projects, important decision-makers
Effect Value within the range of the fuzzy scale. As long as we often are not at the same location, thus on-line evaluation is
have EUV, we can get the relative Profit Effect Value from this supposed to be more appropriate for global constructors. This
curve. research integrates Internet technique to develop On-Line Risk
Assessment and Decision Mechanism, which applies Enterprise
9. On-line risk assessment and decision mechanism Knowledge Portal (EKP) and multi-platform Internet interface
to carry on the on-line evaluation process upon the evaluation
Information Technology (IT) is now routinely used in the sheets stored in company databases.
construction industry as a tool to improve coordination and The descriptions of On-Line Risk Assessment and Decision
collaboration between firms participating in a construction Mechanism are as follows:
project, leading to better communication practices [13]. Among
all IT applications, the Internet is the technology that best (1). The limit of authority:
facilitates a collaborative working environment in a construc- Any participant in the decision-making team can use any
tion project. Walker and Betts [14] postulated that the Internet, computer as the decision-making platform anytime any-
World Wide Web (WWW), will be the key to a change in global where. This study suggests that the best decision-making
construction business in the near future. It is used as a com- team should contain the executive decision-maker and
munication medium to help information transfer occur faster four other professionals of finance, purchase/procurement,
and more effectively. Independent project participants using construction and management, and service. Moreover, the
different hardware platforms can share the same system over the Administrator is responsible for controlling the system
Web [15]. and assigning user's authority; each member has his
account no. and password, no entry to the decision-making (2). Project assessment:
discussion zone is possible without the identification. Each enterprise probably has several ongoing projects
(Please refer to Fig. 4) therefore, the first step for members to register in an
Value, we can either apply information from Fig. 3 or the profit Appendix ) (continued )
(continuedB
effect curve to obtain this value or to compute it through the cost Risk factors Category Selection
effect function of risk. This computation is as follows: 23rd Loss due to insufficient law for joint ventures
24th Lack of enforcement of legal judgment
Rð Eui Þ ¼ CEui þ D 25th Increase in project management overheads
26th Loss due to fluctuation of inflation rate
Since EuT ≤Euri ≤ Eum, we use the following equation to 27th Problems due to partners’ different practice
compute Profit Effect Value: 28th Inadequate project organization structure
29th Difficult convertibility of RMB
30th Fall short of expected income from project use
RðEui Þ ¼ ½ð7kÞ ðEum Þ ðEui Þ−8k Fourth ten risks
¼ ½ð7kÞ ð100Þ ð48:53Þ−8k 31st Increase in site overheads
32nd Bankruptcy of project partner
¼ −4:603k 33rd Errors in design drawings
34th Loss incurred due to political changes
The constructor's original predicted profit for this construc- 35th Loss due to fluctuation of RMB exchange rate
tion JVs project was 10%, however the real profit is approx. 36th Poor quality of procured materials
4.8%. We practice the established model to verify the 37th Shortage in supply of water, gas and electricity
constructor's real profit and it shows that it should be about 38th Unknown site physical conditions
39th Breach of contracts by project partner
4.603% less than the predicted profit. Therefore, as construc-
40th Poor quality of procured accessory facilities
tor's original expected profit was 10% and we use the Fifth ten risks
assessment model to verify the real profit, which should be: 41st Breach of contracts by other participants
10% − 4.603% = 5.379%, it shows the discrepancy of 0.579% 42nd Poor relation and disputes with partner
with the real profit rate 4.8% and it proves that the proposed 43rd Problems associated with culture difference
44th Increase of materials price
model can provide some degree of accuracy in predicting the
45th Unfairness in tendering
result. The Profit Effect Value derived from the assessment 46th Change of organization within local partner
model can offer the decision-makers the good and bad of each 47th Hazards of environmental regulations
JV scenario as a basis of judgment so as to reduce the wrong 48th Shortage in skillful workers
decision-making before initiating a JV collaboration and further Fifth ten risks
49th Increase of accessory facilities price
to improve the effectiveness and efficiency of the decision-
50th Shortage in accessory facilities
making. Other risks
51st Obsoleteness of building equipment
Appendix B. Questionnaire on risk factors related to 52nd Accidents on site
53rd Unusual weather and force majeure
project's pre-JV stage 54th Equipment failure
55th Industrial disputes
56th Materials shortage
Risk factors Category Selection 57th Increase of labor costs
58th Incompetence of transportation facilities
Top ten risks
1st Cost increase due to changes of policies 59th The political and legal system
2nd Improper project feasibility study 60th Economic and industrial condition
3rd Project delay 61st Society
62nd The physical environment
4th Inadequate forecast about market demand
5th Improper selection of project location 63rd Partner selection
6th Improper selection of project type 64th Agreement
7th Increase of resettlement costs 65th Subcontracting
66th Engineering contract
8th Inadequate choice of project partner
9th Loss due to bureaucracy for late approvals 67th Employment
10th Design changes 68th Good relationship
69th Control
Second ten risks
11th Local protectionism 70th Renegotiation
12th Incomplete contract terms with partner Profit loss value caused by JVs cooperation risk
13th Local firm's incompetence and low credibility 1. Successful cases ______________%
2. Ineffective cases ______________%
14th Competition from other similar projects
15th Loss incurred due to corruption and bribery 3. Failed cases __________________%
16th Improper project planning and budgeting New added factors. (Please add the necessary new factors which are not listed).
17th Low credibility of shareholders and lenders
18th Uncertainty and injustice of court justice
19th Incompetence of project management team References
20th Poor relationship with host government authority
Third ten risks
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21st Subcontractor's low credibility
results of 1992–1999 surveys, Building Research and Information 29 (3)
22nd Loss due to fluctuation of interest rate
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