Name: _______________________

Address: Street address __________ City ___________ State ____________ Zip code ________
Mobile number: ____________
Residential Phone Number: ________________
Working Phone Number: ________________
Email id: _____________________________
Q1. How often do you buy branded products?
a) Always
b) Often
c) Sometimes
d) Rarely
e) Never
Q2. According to you what is the meaning of a brand?
_______________________________
Q3. Do you agree that you are loyal to the branded products that you buy?


a) Strongly agree as I always stick to that brand
b) Agree as I use the brand whenever possible
c) Somewhat agree as I sometimes use the brand
d) Disagree as I dont use any branded products at all
Q4. How much does the price factor matter to you when you buy branded products?
a) Matters a lot
b) Matters
c) matters to a certain extent
d) Does not matter at all
Q5. Which factor do you think is most important when it comes to building the reputation of a
brand?
a) Quality of the product
b) Value added services
c) Cost of the product
d) Discounts and free trials
e) Communication strategies
f) Others (please specify): _____________

Questionnaire For life insurance companies The information collected
shall be used purely for academic purposes. I shall be grateful for your valuable
inputs and active co-operation. Kindly respond to all the questions
1.
What is the name of
your company
2. How long has your
company been
operating in the
Indian Market?
3. With how many other
companies your
company is
competing in the life
insurance market?
4. What is your current
market share of the
life insurance
business being done
in India?
5. What have been the
growth strategies of
your company? Can
you please rate them
on extent of impact?
Low High

(a) Focus on Advertising /Ad campaigns

1 2 3 4 5

(b) Putting hard work in building brands through Ads,
promotions, PR, Sponsorships, events etc.

1 2 3 4 5

(c) Managing the marketing mix in an integrated manner.

1 2 3 4 5

(d) Understanding prospective buyers at segment level in the
Indian insurance market through Marketing Research /survey.

1 2 3 4 5

(e) Bringing out products that suit specific needs of the buyers.

1 2 3 4 5

(f) Expanding product portfolio and heating different brands as
per market requirements.

1 2 3 4 5

(g) Creating markets and redefining markets to explore growth
opportunities.

1 2 3 4 5

(h) Focusing on the proper channel-mix for distribution of
product.

1 2 3 4 5

(i) Continuously looking for growth opportunities by using
appropriate strategy framework.

1 2 3 4 5

(j) Building a strong corporate brand through company
performance, good PR and corporate advertising

1 2 3 4 5

Questionnaire For life insurance
companies The information collected shall be
used purely for academic purposes. I shall be
grateful for your valuable inputs and active co-
operation. Kindly respond to all the questions 1.
What is the name of your company
2. How long has your company been operating in
the Indian Market?
3. With how many other companies your company
is competing in the life insurance market?
4. What is your current market share of the life
insurance business being done in India?
5. What have been the growth strategies of your
company? Can you please rate them on extent
of impact?
Low High

(a) Focus on
Advertising
/Ad
campaigns

1 2 3 4 5

(b) Putting
hard work in
building
brands
through Ads,
promotions,
PR,
Sponsorships,
events etc.

1 2 3 4 5

(c) Managing
the marketing
mix in an
integrated
manner.

1 2 3 4 5

(d)
Understandin
g prospective
buyers at
segment level
in the Indian
insurance
market
through
Marketing
Research
/survey.

1 2 3 4 5

(e) Bringing
out products
that suit
specific needs
of the buyers.

1 2 3 4 5
1 2 3 4 5
(f) Expanding
product
portfolio and
heating
different
brands as per
market
requirements.


(g) Creating
markets and
redefining
markets to
explore
growth
opportunities.

1 2 3 4 5

(h) Focusing
on the proper
channel-mix
for
distribution of
product.

1 2 3 4 5

(i)
Continuously
looking for
growth
opportunities
by using
appropriate
strategy
framework.

1 2 3 4 5

(j) Building a
strong
corporate
brand through
company
performance,
good PR and
corporate
advertising

1 2 3 4 5
Which are the different modes that have been adopted by your company to deliver the brand
message in an effective and efficient manner?
Advertising in electronic and print media
Making use of flurry of media, including internet e-mail, fax, telemarketers, In-store advertising
etc.
Working with the media Department of Ad. Agency to define reach, frequency and impact of the
Ad. Campaign
Making use of tools like PR, sponsorships, events, soual causes, and getting media to talk about
the brand
Percolating traits of our brand through all of the companys marketing activities
Stressing on long term relationships with the customers and creating brand loyalty
Clarifying and living the companys basic values and building the corporate brand.
Developing a brand building plan to create positive customer experience at every customer
contact point, person-to-person contact, events, seminars, telephone, e-mail
Using the brand value proposition as the key deriver of your Companys strategy, product
development operations and services?
7. Which are the different methods of promotional
mix strategies had been adopted by your
company? Can you please rate them?
Low High
(a) Advertising
in
electronic
and print
media
1 2 3 4 5
(b) Advertising
campaign
1 2 3 4 5
(c) PR and
publicity
1 2 3 4 5
(d) Personal
selling
1 2 3 4 5
(e) Sales
promotion
1 2 3 4 5
(f) Direct
marketing
1 2 3 4 5
(g) Tele
marketing
1 2 3 4 5
(h) Word of
mouth
1 2 3 4 5
(i) Combinatio
n of all of
them
1 2 3 4 5