YELLOW:

THE SEASONS
LEADING COLOR
2014
SPRING
2013/
SUMMER
A GARDEN FULL OF
COLORS AND STYLE
FASHION
EDITORIAL
Power
Flower
Gui Paganini
by
9 772238 205007 4 0 0 0 0
Capa ingls.indd 1 16/08/13 15:52
TABLE OF CONTENTS
04
8
IF YOU WISH TO VIEW THE
MAKING-OFF OF OUR FASHION
EDITORIAL (PAGE 12), OPEN
YOUR CELLS QR CODE
READER, SCAN THE CODE
WITH THE CAMERA, AND
CLICK ON READ CODE.
22
29
MARINA RUY
BARBOSA
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ADDITIONAL CONTENT
COVER PHOTO: PHOTO BY GUI PAGANINI
SHIRT COLCCI
TOP S.LABEL
SKIRT ANATESS
NECKLACE GABRIELA PIRES
PICCADILLY 876003
GUA DE
COCO
SPFW
PICCADILLY SHOE SIZES

PICCADILLY FROM 33 TO 40 BR
(SOME LINES GO UP TO SIZE 41)
PFG 29 TO 36 BR
NICE 33 TO 40 BR
IF YOU WISH TO OBTAIN MORE
INFORMATION ON OUR SHOE SIZES,
CONTACT OUR CUSTOMER SERVICE:
SAC@PICCADILLY.COM.BR
(55 51) 3549.9600
Facebook.com/PiccadillyBR
Instagram.com/piccadilly_
Twitter.com/Piccadilly_br
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SETTING THE TONE 4 MISS SUNSHINE
FITTING ROOM 6 POWERFUL GIRLS
ELEMENTARY 8 BUNCH OF STYLE
POST-IT 10 NATURAL FASHION

EDITORIAL 12 FLOWER POWER
HIT 20 IS BLACK IS WHITE

RUNWAY 21 BLUE MOON
INCORPORATE IT 22 THE LACE EFFECT
PICCADILLY FOR GIRLS 23 SWEET PHANTASIES
STROLLING AROUND 24 DUBAI AND MACEI

ON THE RIGHT FOOT 28 PICCADILLY NEWS
ITS IN 30 SPORTY CHIC
TECHNOLOGY 31 58 YEARS OF PROGRESS IN TECHNOLOGY AND COMFORT
RUNWAY 32 AQUA

RUNWAY 33 PEACH SKIN
A NEW WOMAN 34 FROM THE RUNWAYS TO THE STREETS
02 indice.indd 2 16/08/13 15:56
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OPENING WORDS
PICCADILLY MAGAZINE IS PUBLISHED BY PROFASHIONAL EDITORA
LTDA. UNDER LICENSE OF PICCADILLY, AND IS DISTRIBUTED
ON A NATIONAL AND INTERNATIONAL LEVEL (THE SPANISH
VERSION CIRCULATES IN 46 COUNTRIES). IT IS GEARED TOWARDS
PICCADILLY CONSUMERS. ARTICLES MAY BE REPRODUCED WITH
PRIOR PERMISSION IN WRITING BY THE PUBLISHER, PROVIDED
PROPER ATTRIBUTION IS INCLUDED. PICCADILLY PRODUCTS ARE
AVAILABLE WHILE STOCKS LAST. IMAGES ARE FOR ILLUSTRATION
PURPOSES ONLY; COLORS, SIZES, ETC. MAY VARY. SOME OF THE
PRODUCTS USED TO ILLUSTRATE THIS EDITIONS ARTICLES BELONG
TO PROFASHIONALS COLLECTION AND ARE THEREFORE ONLY A
REFERENCE INTENDED TO INSPIRE OUR READERS.
AV. JANDIRA, 843 MOEMA
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PUBLISHER
SANDRA TESCHNER
JOURNALISM MANAGEMENT
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ART AND GRAPHIC DESIGN DIRECTOR
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GABRIEL SALES
EDITORIAL BOARD
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AND JOYCE GRINGS
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CAROLINA NAZATTO, CAROLINE DA MATA, GABRIELA DA
MATA AND JULIA MORAES
STILL-LIFE PHOTOS PICCADILLY FOR GIRLS, HOW TO AND
A NEW WOMAN
MXIMO JR.
PHOTOS OPENING WORDS AND PICCADILLY FOR GIRLS
PIERO DAVILA
TRANSLATION
BEATRIZ ROSE
CONTRIBUTED TO THIS EDITION
HOW TO AND A NEW WOMAN: LIVIA PEQUINO (OCA
MODELS), RAFINHA GONALVES (MAKE & HAIR)
PICCADILLY FOR GIRLS: MARIA FERNANDA SALES AND
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Gabrielle Chanel, better known as Coco Chanel, revolutionized an era, in which women were not given
much freedom to express their opinions. Time and progress as we know it have granted us the possibility of
playing a decisive and active role in the world, and the right to be who we are.
At Piccadilly we all work very diligently to bring the most down to earth trends in the fashion world to you,
always keeping comfort in mind and translating all that is modern and eclectic. We do that, because we
would like you to be able to choose your style (or styles) and at the same time feel good in your skin. After
all, you are the one who knows your body best, you know how to make the most of your attributes and
constantly become a new woman. We do not only choose our footwear but also great tips on how to mix
and match pieces to look beautiful and in.
One of the most exciting aspects of creating the Piccadilly Magazine is knowing that you care for its pages,
that you like it. This shows us that we have to go beyond just presenting nice pages and offer a fashion and
style service, which have to be linked to comfort. Overcoming limits is our motto. Each new edition has to be
better than the previous one. And I am not the slightest embarrassed to say that this one achieved this goal
beautifully. It turned out great, dont you think?
An accessible piece of art: that is how we perceive our fashion editorial with its ower garden and colors. It
was shot by star photographer Gui Paganini, who once again signs our photos. The styling by Davi Pollack
is awesome and the model we chose for our cover, top model Karen Nuernberg, embodies our wishes of
beauty, lightness, but with lots of personality!
The beautiful and light fashion moves among cream colors, like peach and aqua, mixed to unbelievably
strong colors, like yellow that represents the sun and rules runways all over the world. A colorful bouquet of
different owers exudes elegance. With their minimalistic effect, black and white - loyal friends of real chic
people break the effect of sunny colors. And for those days, when you feel like being a little bit more da-
ring, the metallic and shot effect will add an unbeatable oomph to your look. Our collection brings different
types of heels, wedge and square, and hotx and spike applications. It also has a more sporty feel that
introduces elastics, Velcro tape and rubber soles.
Now you can check out what we did in a magazine that will reach 2 million readers. Actually, make that 6
million. I explain: did you know that a magazine is read, in average, by three people? And that ours is also
published in English and in Spanish and is distributed in over 50 countries? And that it is a pleasure to share
your time with you: a large number of Brazilians and women around the world?
Piccadilly brings a new and current world to match this ever-moving life of ours.
Take advantage of our pages. Warm regards,
Publisher
AMIGA@PROFASHIONAL.COM
FACEBOOK (AUTHORS FAN PAGE): SANDRA TESCHNER
INSTAGRAM: SANDRATESCHNER
The most courageous act is still to
think for yourself.
Coco Chanel
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610002
IN THIS EVER SO
NEW WORLD, WE
HAD MY PICTURE
CONNECT YOU
TO INSTAGRAM,
WHERE YOU ALSO
FIND PICCADILLY,
AS YOU DO ON
OTHER SOCIAL
NETWORKS
03 Editorial Piccadilly.indd 3 16/08/13 16:00
SETTING THE TONE
A seasons fashion is made of different trends that take shape
and adjust to the respective region. One of those trends was the
highlight on Milan, New York and Paris runways and literally lit
them up: the yellow!
You know when a color has become a favorite when the rich
and famous are seen wearing it on red carpets around the world.
Celebrities such as Fergie, Adriane Galisteu, Blake Lively (the
new darling from the show Gossip Girl), Thaila Ayala, Sophie
Charlotte, among others, have already adopted the trend.
You can go all the way with the color or use it sparingly on shoes,
bags, scarves, etc.
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4 WWW.PICCADILLY.COM.BR
MISS
Sunshine
VICTORIO&LUCCHINO
MERCEDES-BENZ
FASHION WEEK MADRID
IMPALA
SOPHIE
CHARLOTTE
RAPAHEL FALCI
ZINCO
PICCADILLY
254045
ROGER & GALLET
PICCADILLY
460037
Dando o tom.indd 4 16/08/13 16:02
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309002
PICCADILLY
541037
OCLOCK
AREMO
ROBERTO
CAVALLI
COLAR XIUX
ALESSANDRA NEGRINI
SPFW
FERNANDA
YAMAMOTO
WWW.PICCADILLYPFG.COM.BR
PICCADILLY
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For an evening
look, try to mix and
match yellow and
black. It is modern, chic and
you will be absolutely in.
All you have to do is choose
a nice pair of shoes,
accessories and go have fun!
Actress Alessandra Negrini
chose this color combination
and looks gorgeous!
PICCADILLY
317004
PICCADILLY
509012
PICCADILLY
956004
Dando o tom.indd 5 16/08/13 16:03
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Some elements are introduced into fashion to make pieces
more glamorous. The fashion markets idea for this summer is
for it to have a great impact and lots of personality. Hot-fix flat
studs, spikes, shot and metallic fabrics convey a fluorescent
and stylish effect that helps achieve the desired result. Go for
it! You wont regret it.
GIRLS
POWERFUL
Isabelle
Drummond,
beautiful and
glamorous
in her
metallic look
Metallic:
ZINCO
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NEM
LOJAS
POMPIA
BAKER
PICCADILLY
709001
FITTING ROOM
PICCADILLY 540143
SAMUEL
CIRNANSCK
SPFW
THE DAYS ARE GONE, WHEN IT COULD ONLY BE
USED IN EVENING OUTFITS. NOW ITS IN TO USE
IT IN BRIGHT DAYLIGHT. IT CAN BE USED ON ANY
PIECE OF YOUR WARDROBE, FROM HEAD TO TOE.
provador.idml 6 16/08/13 16:09
WWW.PICCADILLY.COM.BR 7
IT HAS BEEN A LONG TIME, BUT WE KNOW
THIS ONE. WHEN LOOKING AT THE FABRIC
FROM DIFFERENT ANGLES OR UNDER
DIFFERENT LIGHT, IT APPEARS TO CHANGE
COLOR. IT WAS A FAVORITE IN THE 80S
AND NOW ITS BACK, REALLY CREATING A
STIR WHEREVER IT GOES.
Shot :
HITS
PICCADILLY
514003
PICCADILLY 254049
HUGO
BOSS
FALGUNI & SHANE PEACOCK
MERCEDES BENZ FASHION
WEEK NEW YORK
Hot-fix studs and spikes
AS MARIAS
ESPAO
FASHION
LOJAS
POMPIA
PICCADILLY 553001
WWW.PICCADILLYPFG.COM.BR
PICCADILLY
061016
PICCADILLY 243012
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AS MARIAS
KENNETH COLE
MERCEDES
BENZ FASHION
WEEK
NEW YORK
THEY MAKE FOR VERY STYLISH PIECES OF CLOTHING.
WHAT ABOUT GOING OUT WEARING
ROCK N ROLL?
PICCADILLY
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provador.idml 7 16/08/13 16:09
8 WWW.PICCADILLY.COM.BR
Flowers will ll the upcoming warm and sunny days. They will be found in prints,
accessories and details, adding vitality and fun to your look. The worlds major
fashion events have already shown the new trend: large and small owers, in
abundance or sparingly mixed with other prints.
Here, during the SPFW, Fernanda Yamamoto, Cavalera and Animale pre-
sented their ower-inspired collections. At Fashion Rio, Apoena, Maria Fil,
Alessa and Andrea Marques also showed that they bet on the new trend.
The public loved it!
STYLE
OF
Bunch
F
lo
w
er a
n
d
s
h
o
es

in
th
e s
a
m
e co
lo
r
s
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a
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e: th
is
im
p
a
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eleg
a
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ce a
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a
k
es

fo
r a
ch
ic a
n
d

h
a
rm
o
n
io
u
s
lo
o
k
.
FILHAS DE GAIA
FASHION RIO
PICCADILLY
559001
RIACHUELO
PICCADILLY 113051
LOJAS
POMPIA
PICCADILLY
362002
JESUS DELPOZO
MERCEDES-BENZ
FASHION WEEK
MADRID
MARINA RUI
BARBOSA
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ST. ELLOY
JOALHERIA
ALTERNATIVA
WWW.PICCADILLYPFG.COM.BR
PICCADILLY
350022
PICCADILLY
083003
ELEMENTARY
Flores.indd 8 16/08/13 16:22
ANUNCIO ingls.indd 9 19/08/13 11:10
POST-IT
10 WWW.PICCADILLY.COM.BR
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Handcrafting. That is something Brazil excels in. Communities and tribes export their
products to different countries. We are a reference for beautiful natural and hand-
made pieces.
Stylists, who always stay current with what we have to offer and that is hype, use their
creativity and any information to design pieces or entire collections. That is exactly
what happened with this new trend: the handmade aura visited several runways and
is now landing here. This summer, everything that looks as it has been handmade will
be a must. Laces, beads, threads and braids will ll our sunny days. Go for it, dress
naturally and shine during these hot summer days!
fashion
Natural
O BOTICRIO
PICCADILLY
240043
PICCADILLY
081014
RENNER
PICCADILLY
255008
PICCADILLY
462011
RIACHUELO
RAPHAEL
FALCI
OH, BOY!
FASHION RIO
WWW.PICCADILLYPFG.COM.BR
Post it af.idml 10 16/08/13 16:28
MISHA BARTON
Being natural
is simply
a pose.
Oscar Wilde
GUA DE
COCO
SPFW
BESNI
NUTRIA
PICCADILLY
101022
PICCADILLY
406042
RENNER
MARISA
PICCADILLY
601004
Post it af.idml 11 16/08/13 16:28
FLOWER
POWER
YOU ARE DELICATE AND FEMININE, BUT HAVE A
STRONG PERSONALITY, YOU THINK FOR YOURSELF
AND SHOW WHERE YOU STAND. YOU ARE
BEAUTIFUL IN THIS FLOWERY FASHION.
PHOTOS GUI PAGANINI
STYLING DAVID POLLAK
DRESS TOPSHOP
EARRINGS OTAVIO GIORA
PICCADILLY 553002
Editorial Gui af.indd 12 19/08/13 10:57
BLOUSE MARIA FIL
SHORTS S.LABEL
PICCADILLY 610002
Editorial Gui af.indd 13 19/08/13 10:57
DRESS REINALDO LOURENO
PICCADILLY 708006
Editorial Gui af.indd 14 19/08/13 10:57
SHIRT ALCAUZ
JACKET ADRIANA DEGREAS
SKIRT EMANUELLE JUNQUEIRA
PICCADILLY 555020
Editorial Gui af.indd 15 19/08/13 10:57
JACKET S. LABEL
DRESS ZINCO
BELT CORELLO
BRACELET MORANA
PICCADILLY 714014
Editorial Gui af.indd 16 19/08/13 10:57
SHIRT KARIN FELLER
BELT COLLECTION
JUMPSUIT ZINCO
PICCADILLY 362002
Editorial Gui af.indd 17 19/08/13 10:57
SHIRT CORAL ARBEX
SKIRT MOSCHINO NA FARFETCH
TANK TOP S. LABEL
BRACELET MORANA
PICCADILLY 601003
Editorial Gui af.indd 18 19/08/13 10:57
TANK TOP S. LABEL
JACKET AND PANTS TIGRESSE
BRACELETS MORANA
GLASSES CHILLI BEANS
PICCADILLY 550021
MODEL: KAREN NUERNBERG (MEGA MODEL)
FASHION PRODUCER: TONY MLLER
BEAUTY: AGNES MAMEDE
PHOTOGRAPHERS ASSISTANTS:
GUSTAVO IPLITO AND MARCELO N. ANDRADE
BEAUTY ASSISTANT: JULIANE OLIVEIRA
Editorial Gui af.indd 19 19/08/13 10:57
HIT
20 WWW.PICCADILLY.COM.BR
We all know that black and white are classics and never go out of style, but we are
about to see a new trend: a mix of both. The combination of those two colors has
a new air and promises to become an absolute hit this summer. This season we
will nd primary colors in stripes, checks, geometric shapes and much, much more.
You can also combine two pieces of the same color. Timeless, classic and chic: this
duo was a steady presence at the fashion weeks. The same rule applies to shoes:
mix and match both colors and allow fashion to take over your feet. Piccadilly has
created wonderful options so you can walk around, beautiful as ever.
PICCADILLY
161102
AUSLNDER
FASHION RIO
PICCADILLY
240040
FIVEBLU
CIAT
ZINCO
IS WHITE!
Is black!
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!
Caviar nails are in! You
can have this m
anicure on
all or only on one single
nail. The effect is aw
esom
e:
tiny beads in the sam
e
shade as the nail polish.
Lets give it a try?
PICCADILLY
841015
PICCADILLY 550022
hit_ingles.indd 20 16/08/13 16:33
RUNWAY
moon
BLUE REMINDS US OF A CLEAR DAY,
WHERE THE SUN SHINES AGAINST A
VERY BLUE, EVEN INDIGO BLUE, SKY.
Blue
PICCADILLY
256011
PICCADILLY
708008
PICCADILLY
553004
PICCADILLY
511012
PICCADILLY
706005
PICCADILLY
814041
PICCADILLY
610004
21Passarela.idml 21 16/08/13 16:37
INCORPORATE IT
On vests, skirts, shoes, bags, necklaces and much, much more. The lace
effect can be seen in the new collections of the world famous brands. If
you are more the romantic kind, this summer you will have the chance to
assemble looks that reveal what is underneath. If you dont wish to show
so much skin, accessorize with laser cutouts.
EFFECT
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2ND FLOOR
SPFW
PICCADILLY
104008
PICCADILLY
405087
CALVIN KLEIN
MERCEDES-BENZ
FASHION WEEK
NEW YORK
PICCADILLY
538073
PICCADILLY
256013
WWW.PICCADILLYPFG.COM.BR
PICCADILLY
709002
Vanessa Gicomo has chosen the peek-a-boo effect
produced by slits and laces to look good on parties
and events. This makes for a light and very sexy
look. Cream colors are more romantic, while dark
colors convey a more femme fatale air.
PICCADILLY
640052
PICCADILLY
330027
The lace
AREMO
PICCADILLY
063009
CARRERA Y
CARRERA
Incorpore.idml 22 16/08/13 16:40
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WWW.PICCADILLYPFG.COM.BR
ALL SHOES ON THIS
PAGE ARE PICCADILLY
FOR GIRLS.
#
f
a
s
h
io
n
MODELS: MARIA FERNANDA SALES
AND SARAH RAMOS (MEU CAPRICHO)
#
c
o
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g
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#
f
u
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li
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PICCADILLY
083004
PICCADILLY
083001
O BOTICRIO
TWEEZERMAN
PICCADILLY
092002 PICCADILLY
093001
PICCADILLY
084002
PICCADILLY
087001
PICCADILLY
075006
PICCADILLY
085002
PICCADILLY
091003
TWEEZERMAN
PICCADILLY
074010
PICCADILLY
095005
Sweet phantasies
PICCADILLY FOR GIRLS
Girls are a real sunshine that brightens up our lives. They have style and personality, they know what they want
and from an early age on already bet on comfort with style. Piccadilly For Girls brings the Fashion, Fun Life and
College lines to embrace all those little models and their friends.
FASHION: They are stylish, love glitter and gold, bows and lots of applications. Even better if the model has a
little bit of a heel!
FUN LIFE: Fun colors make for fun summer days, filled with joy. Whether you use flats, shoes or flat, slipper-like
sandals, let your look smile!
COLLEGE: A girls daily routine asks for something beautiful that connects her to her school friends. Laces, sneakers
and flats make this lovely fashionable girls style.
PFG 2 ingls.indd 23 16/08/13 16:42
THE LARGEST MALL IN
THE WORLD
THE DUBAI MALL, LOCATED IN THE TALL-
EST BUILDING IN THE WORLD, REALLY IS
A FEAST FOR THE EYES. IT COMPRISES
A TOTAL OF 1,200 STORES, 150 RESTAU-
RANTS, A GIANT SKI SLOPE, AN ICE RINK,
A THEME PARK AND MUCH, MUCH MORE.
THE DUBAI MALL IS A ONE-STOP-SOLU-
TION FOR FASHION LOVERS: THE MOST
PRESTIGIOUS BRANDS ARE THERE.
STROLLING AROUND
Middle Eastern
Dubais modernity, luxury and futuristic architecture make it one of the
worlds favorite tourist destinations. The culture mix of locals and visitors and
their respectful coexistence make a magic place of Dubai.
THE DUBAI FOUNTAIN
THE WORLDS LARGEST CHOREOGRAPHED FOUNTAIN WAS DESIGNED
BY THE SAME COMPANY RESPONSIBLE FOR THE FAMOUS FOUNTAINS
AT THE BELLAGIO HOTEL IN LAS VEGAS. IT IS SET ON AN ARTIFICIAL
LAKE THAT IS CONVENIENTLY LOCATED BETWEEN THE DUBAI MALL
AND THE BURJ KHALIFA (THE TALLEST TOWER IN THE WORLD).
DINE
IT IS ONLY NATURAL THAT
SUCH A CITY WITH ITS GIGAN-
TIC MALLS, BREATHTAKING
ATTRACTIONS AND FUTURIS-
TIC BUILDINGS ALSO OFFERS
FIRST-CLASS CUISINE. ONE
EATS REALLY WELL IN DUBAI.
A GOOD SUGGESTION IS
THE RESTAURANT ASHIANA,
LOCATED IN THE SHERATON
HOTEL, THAT OFFERS THE
BEST OF THE INDIAN CUISINE.
LOCATED CLOSE TO THE
CREEK, THE RESTAURANT
HAS A DIFFERENTIATED MENU
AND FEATURES A BAND THAT
PLAYS INDIAN MUSIC. (WWW.
SHERATONDUBAICREEK.COM.)
If you w
ish to visit
D
ubai, pack light clothes.
P
refer long skirts or
dresses, they w
ork w
ell
w
ith high or m
edium

heels or flat sandals.
Magic
Dubais
PICCADILLY 100172
GUA DE COCO
SPFW
DO YOU LOVE FASHION? ON
THE DUBAI MALLS SITE YOU
WILL FIND THEIR MAGAZI-
NE, WHERE YOU CAN READ
UP ON EVERYTHING THAT IS
GOING ON IN THE MIDDLE
EASTERN FASHION WORLD
AND ON ALL RUNWAYS!
WWW.THEDUBAIMALL.COM
PICCADILLY
419079
D
id
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th
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t P
icca
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illy

is sold
in
D
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i
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d
th
e en
tire M
id
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a
st?
PICCADILLY
464010
PICCADILLY
320120
PICCADILLY
640050
Batendo Perna_ingls.indd 24 16/08/13 16:43
SHOPPING IN STYLE
HANDCRAFTS MADE IN THE CAPITAL
OF THE STATE OF ALAGOAS ARE
TYPICAL FOR THE REGION. HOW
TO MAKE LACES AND EMBROI-
DERY IS PASSED ON FROM ONE
GENERATION TO THE NEXT AND
THE OBJECTS APPEAL TO VISITORS.
ONE OF THE TECHNIQUES THAT HAS
TO BE HIGHLIGHTED IS THE FIL, A
TYPICAL NETLIKE LACEWORK. YOU
FIND IT AND MUCH, MUCH MORE IN
PONTAL DA BARRA.
National Paradise
The coastline of Macei, Brazil, comprises 40 km (about 25 miles) of
beaches. If you cover them from one end to the other, you will nd crystal-clear
water with colors ranging from light green to sky blue that forms natural pools
and stands in a clear contrast to the very ne and white sand
WHERE TO DINE
THIS IS A SPECIAL PLACE TO BE IF YOU LOVE SEAFOOD. THERE ARE TWO WELL-KNOWN
RESTAURANTS: THE PARMEGGIANO, WHICH OFFERS GOOD FOOD AT A FAIR PRICE, AND
THE IMPRIO DO CAMARO, IF YOU WISH TO EAT WELL AND ARE WILLING TO
SPEND A LITTLE BIT MORE.
NATURAL POOLS
THE WATER IS CLEAR AND
WARM AND THE VIEW IS JUST
MAGICAL. THIS IS PAJUARA,
ONE OF MACEIS MOST FAMOUS
BEACHES. AND THAT IS ALSO
FROM WHERE JANGADAS [T.N.: A
HANDMADE SEAWORTHY SAIL-
ING RAFT USED BY FISHERMEN
IN BRAZILS NORTH-EAST] SAIL
OUT TO THE NATURAL POOLS.
THIS IS A UNIQUE AND UNFOR-
GETTABLE EXPERIENCE.
THESE BEACHES ARE WORTH
VISITING AS WELL: PRAIA
DO FRANCS, BARRA DE SO
MIGUEL, GUNGA, DUNAS DE
MARAP, FOZ DO SO FRAN-
CISCO AND PARIPUEIRA.
P
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acei requires
light and com
fortable footw
ear. W
hen going out for dinner, choose flats or sandals. They are both beautiful and
very fem
inine.
A FASHION CURIOSITY
TOP MODEL BRUNA TENRIO (SEEN HERE
DURING THE OSKLEN RUNWAY SHOW AND ON
THE COVER OF VOGUE CHINA) IS FEATURED
ON THE COVER OF THE WORLDS MOST FASH-
IONABLE MAGAZINES AND IS THE FAVORITE
OF MANY INTERNATIONAL DESIGNERS. LOOK-
ING AT HER ASIAN-LIKE FEATURES NOBODY
WOULD THINK THAT SHE WAS BORN IN THE
BEAUTIFUL MACEI, STATE OF ALAGOAS.
OSKLEN
SPFW
PICCADILLY
141026
PICCADILLY
845003
PICCADILLY 547078
PICCADILLY
706007
PICCADILLY
306002
D
id
y
o
u
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n
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w

th
a
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ic
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a
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illy

is
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a
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il?
Batendo Perna_ingls.indd 25 16/08/13 16:43
ANUNCIO ingls.indd 26 16/08/13 16:46
ANUNCIO ingls.indd 27 16/08/13 16:46
28 WWW.PICCADILLY.COM.BR
NEWS FASHION PICCADILLY COMFORT
PICCADILLY MAGAZINE ISSUE 4
ON THE RIGHT FOOT
The ADVB/RS Export Award is known throughout Brazil for valuing companies
competitiveness and effort, and for celebrating entrepreneurship in the Rio
Grande do Sul region. The awards 41st edition was held early July this year
in Porto Alegre, and Piccadilly won in the category Market Diversification.
We have worked hard for 58 years, always focusing on what is best for our
coworkers and our region. We shall never lose sight of our principles. It is
an honor to be chosen as this categorys representative; this makes us even
stronger on the national and international markets, said Piccadilly CEO,
Paulo Grings. The RS Export Award is granted by its Board, which consists of
the main public and private export-related institutions.
Piccadilly: nominations and awards reflect recognition
Total commitment
Piccadilly 58 years
of excellence
New stores around
the world
Piccadilly is presently celebrating its 58th anniversary. In
all those years, it has never stopped evolving, and main-
tains its position among the countrys top five footwear
manufacturers. The last edition of the brands already
traditional sector survey, which interviews more than
1,500 retailers all over the country, showed record re-
sults and definitely strengthens the company in its new
phase. One of the indicators shows that Piccadilly was
recognized as the brand that uses most technology,
offers more comfort, has the best turnover in stores
and is the most sought-after brand throughout Brazil.
Piccadilly has received the same kind of recognition in
several countries of the world, where it also stands out
among other Brazilian brands.
In less than six months, three new Piccadilly stores were
established outside Brazil. The new Miami store is the
fourth in the US and opened its doors in November 2012.
In February of this year, we opened our first store in
Guatemala. The newest Piccadilly store is located in New
Zealand and was founded in June.
Currently, Piccadilly has 28 stores abroad, 10 of which
in Venezuela, 9 in Kuwait, 4 in Miami, and 2 in Peru. The
Dominican Republic, Guatemala and New Zealand have
one store each.
There are clients in other countries (Reunion Island,
Paraguay, Colombia and Ecuador) that intend to open
Piccadilly stores in a near future. Additional new stores
are to be opened in Peru and New Zealand! This is the
worlds acknowledgement of the brands power!
In all its models, Piccadilly only uses the best materials and
leading-edge technology. The company is also concerned
about what happens after sales; that is why it teaches its
clients how to care for their shoes.
Cleaning: Dry your Piccadilly in the shade, in a dry and
well-ventilated place. Use a soft brush or dry sponge to
clean your Piccadilly. If necessary, dampen it with water
and use neutral soap. Never place them in the washer or
dryer, nor soak or rinse them under running water.
Odors: Let your footwear rest for 24 hours after using it.
If it presents any type of odor, use antiseptic talc and let it
rest for two days.
Care: We recommend using liquid shoe polish to remove
scratches from smooth materials. For all other materials
use only a sponge or soft brush, gently rubbing in circles.
Do not store your footwear in boxes, but in dry and well-
ventilated places.
P
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N
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A
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)
28 WWW.PICCADILLY.COM.BR
GUATEMALA
MIAMI
Com o p direito-ingles.indd 28 16/08/13 16:47
WWW.PICCADILLY.COM.BR 29
Piccadilly is very concerned about acting in a responsible
manner and protecting the environment in all Brazil. It has
therefore created several exemplary projects that are a differen-
tial and add excellence to the brand. Here are just a few of them:
Employees: a project focused on integrating people with spe-
cial needs (PSN) in a humanized work environment.
Friendly business: every year, Piccadilly sponsors arts, sci-
ence and music projects as well as theme events, such as
Fundao Tnis, Fundao Semear and Igrejinhas Oktoberfest.
It received the Child Friendly Award and in partnership with
Fundao ABRINQ offers children and teenagers access to
schooling, health and much, much more.
Sustainability: Piccadilly participates in several environmental
and social projects, such as Caminho Sustentvel (Sustainable
Path), Origem Sustentvel (Sustainable Origin, a sustainable
seal of approval for the fashion industry), as well as in recy-
cling, reuse, and decontamination programs, among others.
You can learn more about each of these and other actions vis-
iting our site: www.piccadilly.com.br.
Piccadilly is known for its
outstanding comfort and
beauty, and was therefore
chosen by several airlines
as part of their uniforms.
They are: El Al (Israel), Tam
(Brazil), Gol (Brazil), Trip
(Brazil), Azul (Brazil, belon-
gs to Trip), Etihad Airlines
and Abu Dhabi Aviation
(both from the United Arab
Emirates). The brand is also
the first choice of women
who work in office attire or
uniform. In Cuba, Ecuador
and in other countries as
well, it is the no. 1 Brazilian
brand for uniforms.
Almost a year ago, Marina Medvedeva, a 29-year-old Russian
woman, decided to start her own business and chose Piccadilly
to take this important step with her! Her mother, who has
worn Piccadilly for a long time and owns two stores in Russia,
encouraged her to start a business. After having studied in
New Zealand and made it her second home, Marina contac-
ted Piccadillys export department and on June 21 opened a
Piccadilly store in Auckland. The business is doing so well that
she is already thinking of opening a second store.
The Piccadilly family feels honored when it has the opportunity
to welcome clients from other countries to its headquarters
(located in Igrejinha, in the state of Rio Grande do Sul, Brazil).
Just recently the company was visited by clients from Reunion
Island, Bahrain and Saudi Arabia, who visited headquarters for
the first time, since deals are normally closed at trade fairs.
They had the opportunity to visit the company lab, where all
materials and production processes are tested, and were de-
lighted with what they saw.
Socially responsible and
sustainable business
The best footwear
for work
Unexpected
visitors
New Zealand
success story
SEMEAR FOUNDATION
BAHRAIN
REUNION ISLAND
WWW.PICCADILLY.COM.BR 29
Com o p direito-ingles.indd 29 16/08/13 16:48
The Olympic Games, FIFA Confederations Cup, World Cup... Wherever
you look, there is sport. Hip and creative designers saw an opportunity to
create modern and elegant pieces with a touch of style.
Well-known names, such as Giorgio Armani, Stella McCartney and Ralph
Lauren, Cline and Lacoste have already adhered to the trend and are now
signing athletic uniforms or introducing sporty elements into their creations.
Pieces, such as overcoats, which resemble a sweatshirt, and boxer shorts
in ne materials that remind us of running shorts, are now more sophisti-
cated and elegant. Jackets and pants with side stripes and elastic waists
are there, too.
Watch out! You will nd many extremely elegant items that were inspired in
the health awareness trend. They are worth the investment to glam up your
wardrobe and be in!
Sporty
Chic
ITS IN
IMAGINARIUM
POMPIA
FERNANDA YAMAMOTO
IMAGINARIUM
PICCADILLY
511015
NIVEA
P
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O
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O
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.
N
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T
WWW.PICCADILLYPFG.COM.BR
PICCADILLY
088003
RAY BAN
N
ic
e
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s
, tr
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.
FAVELA HYPE
PICCADILLY
607007
PICCADILLY
956009
esporte.indd 30 16/08/13 16:49
58
years of progress in
technology and comfort
TECHNOLOGY
WWW.PICCADILLY.COM.BR 31
MAXIMUM PERMEABILITY
THE VERY PERMEABLE INSOCKS DRY
FASTER. SMALL HOLES INCREASE THEIR
CAPACITY TO ABSORB, DISTRIBUTE AND
RELEASE HUMIDITY. THIS KEEPS YOUR FEET
DRY AND VENTILATED, AND INCREASES
YOUR COMFORT.
EXTREMELY FLEXIBLE
OUR SHOES ARE SOFT AND FLEXIBLE, WHICH
MAKES A WOMANS DAY SO MUCH MORE
PLEASANT. SOME LINES ARE EXTREMELY
FLEXIBLE, WHICH MAKES WALKING EVEN MORE
COMFORTABLE.
EXTREMELY LIGHT
IN ACCORDANCE TO OUR COMFORT RULES, ALL
PICCADILLY SHOES ARE VERY LIGHT. BUT SOME
OF THEM STAND OUT FOR BEING EXTREMELY
LIGHT (UP TO 240 G ON EACH FOOT). BEAUTY AND
COMFORT WALK SIDE BY SIDE.
TESTED AND PROVEN:
THE NEW PICCADILLY INSOCKS ARE TESTED AND PROVEN. WE COMPARED OLD
AND NEW EXTRA-ABSORBENT INSOCKS BY DRIPPING LIQUID ON THEM. THE
DIFFERENCE AND PROGRESS IS OBVIOUS! AFTER LETTING THEM REST FOR 20
MINUTES, THE WATER APPLIED TO THE NEW INSOCKS HAD NEARLY DISAP-
PEARED, WHILE THE OLDER VERSION WAS STILL WET.
SUPER SOFT COUNTER
IN ITS CLOSED SHOES WITH HEELS OF UP TO
3.5 CM (1.4), PICCADILLY USES A SUPER SOFT
COUNTER, ALLOWING YOU TO WALK SAFER
AND SOFTER.
NICE SHOCK ABSORBING
TECHNOLOGY
THANKS TO THIS NEW TECHNOLOGY,
PICCADILLY NICE SHOES (LINE 957) ARE 59%
MORE SHOCK ABSORBENT. THIS MEANS MORE
SAFETY, MAXIMUM COMFORT AND HEALTH
FOR OUR CONSUMERS.
WIDER MOLDS AND INSOLES
THINKING OF WOMEN, WHO HAVE SOMEWHAT
LARGER FEET, PICCADILLY DEVELOPED EXCLU-
SIVE LINES (401, 462, 500, 538 AND 547) MADE
WITH SPECIAL SIZED MOLDS. THESE SHOES
PROVIDE COMFORT, ACTIVATE BLOOD CIRCULA-
TION AND AVOID THE SWELLING OF YOUR FEET.
REINFORCED INSOCKS
AS OF NOW, REGULAR INSOCKS OF LINES 732
E 841 HAVE 20 MM MORE REINFORCEMENT AT
THE FRONT, THUS ALLOWING YOU TO WALK
WITH MORE SAFETY AND STABILITY.
NON-SLIP SOLES
THE NON-SLIP SOLES ARE ALSO RESISTANT AND
DURABLE, ALLOWING FOR SAFETY AND STYLE
EVERY STEP OF THE WAY.
Over its 58 years of existence, Piccadilly has researched,
developed and invested in technologies that improve to the
maximum the comfort and well-being that our clients have
learned to cherish in over 90 countries around the world.
This grants us the title of pioneer brand and absolute leader
in comfort technology. At each new collection, new tech-
niques are introduced that make each model fashionable,
durable and very comfortable. This collection brings new te-
chnologies that add even more wellbeing to our clients life
and maintains others, which are already known. Beauty and
comfort coexist in perfect harmony!
tecnologia_ingles.indd 31 16/08/13 16:51
RUNWAY
Aqua
AQUA GREEN IS CALM LIKE THE BOTTOM OF THE SEA, AND IT
CONVEYS LIGHTNESS AND ELEGANCE TO SUMMER LOOKS.
PICCADILLY
708007
PICCADILLY
542012
PICCADILLY
401123
PICCADILLY
104006
PICCADILLY
101023
PICCADILLY
500092
PICCADILLY
320092
32-33Passarela.indd 32 16/08/13 16:38
RUNWAY
Peach
skin
PEACH WAS CHOSEN ONE OF THE
SEASONS MAIN COLORS. IT HAS THE
ELEGANCE OF THE NUDE PALETTE, IS
SOBER AND POWERFUL
PICCADILLY
111035
PICCADILLY
509015
PICCADILLY
236010
PICCADILLY
161096
PICCADILLY
500094
PICCADILLY
401126
PICCADILLY
147038
PICCADILLY
330029
32-33Passarela.indd 33 16/08/13 16:38
A NEW WOMAN
P
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34 WWW.PICCADILLY.COM.BR
From
STREETS
to the
THE RUNWAYS
What we see on the runways
may sometimes seem strange or
a bit over. But what really matters
is how we interpret and introduce
it into our everyday life.
A look that on the runways con-
sists of a wig made of steel wool,
stripes and colors from head to
toe and very flamboyant acces-
sories may be transformed into a
very romantic version using the
same influences and color palet-
te. All you have to do is to have
a keen eye and go beyond what
is being shown!
THE SUMMER IS
LODGED IN
YOUR HEART.
CLARICE LISPECTOR
PICCADILLY
362005
RONALDO FRAGA SPFW
SHIRT AND GLASSES:C&A
SHORTS:COLLECTION
uma-nova-mulher-ingles.indd 34 16/08/13 16:53
AG006613A-PFG 202x275.pdf 2 31/07/13 11:28
ANUNCIO ingls.indd 35 19/08/13 11:10
A new woman.
Fashion and comfort in 90 countries.
www.piccadilly.com.br
facebook.com/PiccadillyBR
is a message
of your emotion
to your
reason.
Desire
AG006613A-Anncio Piccadilly_20.2x27.5cm.pdf 2 30/07/13 17:38
ANUNCIO ingls.indd 36 16/08/13 16:46