History

The automotive industry began in the 1890s with hundreds of manufacturers that pioneered the
horseless carriage. For many decades, the United States led the world in total automobile
production. In 1929 before the Great Depression, the world had 32,028,500 automobiles in use,
and the U.S. automobile industry produced over 90% of them. At that time the U.S. had one car
per 4.87 persons.
[3]
After World War II, the U.S. produced about 75 percent of world's auto
production. In 1980, the U.S. was overtaken by Japan and became world's leader again in 1994.
In 2006, Japan narrowly passed the U.S. in production and held this rank until 2009, when China
took the top spot with 13.8 million units. With 19.3 million units manufactured in 2012, China
almost doubled the U.S. production, with 10.3 million units, while Japan was in third place with
9.9 million units.
[4]

Safety
Safety is a state that implies to be protected from any risk, danger, damage or cause of injury. In
the automotive industry, safety means that users, operators or manufacturers do not face any risk
or danger coming from the motor vehicle or its spare parts. Safety for the automobiles
themselves, implies that there is no risk of damage.
Safety in the automotive industry is particularly important and therefore highly regulated.
Automobiles and other motor vehicles have to comply with a certain number of norms and
regulations, whether local or international, in order to be accepted on the market. The standard
ISO 26262,
[5]
is considered as one of the best practice framework for achieving automotive
functional safety.
[6]

In case of safety issues, danger, product defect or faulty procedure during the manufacturing of
the motor vehicle, the maker can request to return either a batch or the entire production run.
This procedure is called product recall. Product recalls happen in every industry and can be
production-related or stem from the raw material.
Product and operation tests and inspections at different stages of the value chain are made to
avoid these product recalls by ensuring end-user security and safety and compliance with the
automotive industry requirements. However, the automotive industry is still particularly
concerned about product recalls,
[7]
which cause considerable financial consequences.
Economy
See also: Automotive industry by country
Around the world, there were about 806 million cars and light trucks on the road in 2007,
consuming over 260 billion US gallons (980,000,000 m
3
) of gasoline and diesel fuel yearly.
[8]

The automobile is a primary mode of transportation for many developed economies. The Detroit
branch of Boston Consulting Group predicts that, by 2014, one-third of world demand will be in
the four BRIC markets (Brazil, Russia, India and China). Other potentially powerful automotive
markets are Iran and Indonesia.
[9]
Emerging auto markets already buy more cars than established
markets. According to a J.D. Power study, emerging markets accounted for 51 percent of the
global light-vehicle sales in 2010. The study expects this trend to accelerate.
[10][11]

World motor vehicle production
By year
Global production of motorvehicles
(cars and commercial vehicles)
Year Production Change
1997 54,434,000
1998 52,987,000 -2.7%
1999 56,258,892 6.2%
2000 58,374,162 3.8%
2001 56,304,925 -3.5%
2002 58,994,318 4.8%
2003 60,663,225 2.8%
2004 64,496,220 6.3%
2005 66,482,439 3.1%
2006 69,222,975 4.1%
2007 73,266,061 5.8%
2008 70,520,493 -3.7%
2009 61,791,868 -12.4%
2010 77,857,705 26.0%
2011 79,989,155 3.1%
2012 84,141,209 5.3%
2013 87,300,115 3.7%





By country


Top 20 motor vehicle producing countries 2013


By manufacturer
Rank of manufacturers by production, 2012
Rank Group Country Total Cars LCV HCV Heavy Bus
1 Toyota
Japan
10,104,424 8,381,968 1,448,107 268,377 5,972
2 GM United States 9,285,425 6,608,567 2,658,612 7,558 10,688
3 Volkswagen
Germany
9,254,742 8,576,964 486,544 169,064 22,170
4 Hyundai
South Korea
7,126,413 6,761,074 279,579 70,290 15,470
5 Ford United States 5,595,483 3,123,340 2,394,221 77,922

6 Nissan
Japan
4,889,379 3,830,954 1,022,974 35,451

7 Honda
Japan
4,110,857 4,078,376 32,481

8 PSA
France
2,911,764 2,554,059 357,705

9 Suzuki
Japan
2,893,602 2,483,721 409,881

10 Renault
France
2,676,226 2,302,769 373,457

11 Chrysler United States 2,371,427 656,892 1,702,235 12,300

12 Daimler AG
Germany
2,195,152 1,455,650 257,496 450,622 31,384
13 FIAT
Italy
2,127,295 1,501,979 498,984 85,513 40,819
14 BMW
Germany
2,065,477 2,065,216 261

15 SAIC
China
1,783,548 1,523,398 190,848 67,805 1,497
16 Tata
India
1,241,239 744,067 314,399 165,171 17,602
17 Mazda
Japan
1,189,283 1,097,661 91,622

18 Dongfeng Motor
China
1,137,950 539,845 245,641 337,545 14,919
19 Mitsubishi
Japan
1,109,731 980,001 127,435 2,295

20 Changan
China
1,063,721 835,334 166,727 59,978 1,682
21 Geely
China
922,906 922,906

22 Fuji
Japan
753,320 734,959 18,361

23 BAIC
China
720,828 83,033 285,081 348,659 4,055
24 FAW
China
706,012 480,443 52,983 168,793 3,793
25 Great Wall
China
624,426 487,704 136,722

26 Mahindra
India
606,418 429,101 173,083 3,461 773
27 Isuzu
Japan
600,470

32,309 565,617 2,544
Rank Group Country Total Cars LCV HCV Heavy Bus
28 Chery
China
563,951 550,565 13,386

29 AvtoVAZ
Russia
553,232 553,232

30 Brilliance
China
489,770 231,527 231,862 26,381

31 JAC
China
476,356 200,278 114,864 145,811 15,403
32 BYD
China
455,444 455,444

33 Chongqing Lifan Motor Co.
China
272,657 183,750 24,035 64,872

34 Volvo
Sweden
234,680

224,000 10,680
35 Proton Malaysia 162,455 134,934 27,521

36 China National Heavy Duty Truck
China
127,792

1,224 125,792 776
37 Paccar United States 125,336

125,336

38 GAZ
Russia
125,319

88,899 21,561 14,859
39 Ashok Leyland
India
117,738

30,776 61,519 25,443
40 Hunan Jiangnan Automobile Manufacturing Co.
China
117,051 117,051

41 Guangzhou Auto Industry
China
114,157 87,408 25,611

1,138
42 Shannxi
China
86,283 8,044 166 77,808 265
43 Porsche
Germany
86,083 86,083

44 South East (Fujian)
China
85,515 81,512 4,003

45 Navistar United States 83,371

72,005 11,366
46 Xiamen King Long
China
78,226

36,451

41,775
47 UAZ
Russia
70,434 32,469 37,965

48 Tangjun Ou Ling
China
69,167

16,459 52,708

49 Hebei Zhongxing
China
63,221 4,955 58,266

50 Sichuan Nanjun
China
60,743

18,296 41,602 845









Automobile industry in National Level
Automotive industry is the key driver of any growing economy. It plays a pivotal role in
country's rapid economic and industrial development. It caters to the requirement of equipment
for basic industries like steel, non-ferrous metals, fertilisers, refineries, petrochemicals, shipping,
textiles, plastics, glass, rubber, capital equipments, logistics, paper, cement, sugar, etc. It
facilitates the improvement in various infrastructure facilities like power, rail and road transport.
Due to its deep forward and backward linkages with almost every segment of the economy, the
industry has a strong and positive multiplier effect and thus propels progress of a nation. The
automotive industry comprises of the automobile and the auto component sectors. It includes
passenger cars; light, medium and heavy commercial vehicles; multi-utility vehicles such as
jeeps, scooters, motor-cycles, three wheelers, tractors, etc; and auto components like engine
parts, drive and transmission parts, suspension and braking parts , electricals, body and chassis
parts; etc.
In India, automotive is one of the largest industries showing impressive growth over the years
and has been significantly making increasing contribution to overall industrial development in
the country. Presently, India is the world's second largest manufacturer of two wheelers, fifth
largest manufacturer of commercial vehicles as well as largest manufacturer of tractors. It is the
fourth largest passenger car market in Asia as well as a home to the largest motor cycle
manufacturer. The installed capacity of the automobile sector has been 9,540,000 vehicles,
comprising 1,590,000 four wheelers (including passenger cars) and 7,950,000 two and three
wheelers. The sector has shown great advances in terms of development, spread, absorption of
newer technologies and flexibility in the wake of changing business scenario.
The Indian automotive industry has made rapid strides since delicensing and opening up of the
sector in 1991. It has witnessed the entry of several new manufacturers with the state-of-art
technology, thus replacing the monopoly of few manufacturers. At present, there are 15
manufacturers of passenger cars and multi-utility vehicles, 9 manufacturers of commercial
vehicles, 16 of two/ three wheelers and 14 of tractor, besides 5 manufacturers of engines. The
norms for foreign investment and import of technology have also been liberalised over the years
for manufacture of vehicles. At present, 100% foreign direct investment (FDI) is permissible
under the automatic route in this sector, including passenger car segment. The import of
technology for technology upgradation on royalty payment of 5% without any duration limit and
lump sum payment of USD 2 million is also allowed under automatic route in this sector. The
Indian automotive industry has already attained a turnover of Rs. 1,65,000 crore (34 billion
USD) and has provided direct and indirect employment to 1.31 crore people in the country.
The growth of Indian middle class, with increasing purchasing power, along with strong macro-
economic fundamentals have attracted the major auto manufacturers to Indian market. The
market linked exchange rate, well established financial market, stable policy governance work
and availability of trained manpower have also shifted new capacities and flow of capital to the
auto industry of India. All these have not only enhanced competition in auto companies and
resulted in multiple choices for Indian consumers at competitive costs, but have also ensured a
remarkable improvement in the industry's productivity, which is one of the highest in Indian
manufacturing sector.
The Department of Heavy Industry, under the Ministry of Heavy Industries and Public
Enterprises, is the main agency in India for promoting the growth and development of the
automotive industry. The department assists the industry in achievement of its expansion plans
through policy initiatives, suitable interventions for restructuring of tariffs and trade, promotion
of technological collaboration and up-gradation as well as research and development. The
department is also concerned with the development of the heavy engineering industry, machine
tools industry, heavy electrical industry, industrial machinery, etc.
The automobile sector recorded growth of 13.56% in 2006-07. During the year 2007-08 (April-
December), the industry decelerated at 3.49%. The automobile exports crossed the US$ 1 billion
mark in 2003-04 and increased to US$ 2.76 billion in 2006-07. The industry exported 15% of its
passenger car production in 2006-07, 10% of commercial vehicles production, 26% three
wheelers and 7% two wheelers. Similarly, during the year 2006-07, the auto component industry
continued its high growth path and emerged as one of the fastest growing sector in Indian
engineering industry by clocking 21% growth in output during the year. This industry crossed a
total turnover of over US $ 15 billion (Rs. 64,500 crore), with exports of US $ 2.9 billion (Rs.
12,643 crore) during the year. Investment in the industry also grew by over Rs. 4500 crore
during the year as the industry continued to invest in capacity enhancements and new greenfield
sites to cope with the increasing demand. The auto component industrys export growth was 15%
in 2006-07. While, the total imports was US $ 3.3 billions (Rs. 14,644 crore). On the quality and
productivity front, auto component industry maintained its leadership with more than 95%
companies being certified as per the ISO 9000 system standards and more than 70% of the
companies are certified as per the ISO/TS 16949 standards. It has also the distinction of having
the maximum number of 11 Deming award winning companies.
In order to further accelerate and sustain advancements in the auto sector, the department has
undertaken several policy measures and incentives. The most important being the announcement
of the 'Auto Policy' of 2002, which aims to establish a globally competitive automotive industry
in India and double its contribution to the economy by 2010. The policy seeks to set out the
direction of growth for the sector and promote R&D therein so as to ensure continuous
technology upgradation as well as building up of better designing capacities. It emphasizes on
low emission fuel auto technologies and availability of appropriate auto fuels in order to take
auto manufacturing to a self-sustaining level. Broadly, the objectives of the auto policy are to:-
Exalt the sector as a lever of industrial growth and employment and to achieve a high
degree of value addition in the country

Emerge as a global source for auto components

Establish an international hub for manufacturing small, affordable passenger cars and a
key center for manufacturing tractors and two-wheelers in the world

Ensure a balanced transition to open trade at a minimal risk to the Indian economy and
local industry

Conduce incessant modernization of the industry and facilitate indigenous design,
research and development

Steer India's software industry into automotive technology

Assist development of vehicles propelled by alternate energy sources

Development of domestic safety and environmental standards at par with international
standards.
Another milestone in this field has been the launching of the National Automotive Testing and R
&D Infrastructure Project (NATRIP) which aims to create core global competencies in
automotive sector and facilitate its integration with the world economy. It seeks to develop 'state-
of -the- art' testing, validation and R& D infrastructure in the country with a view to support the
growth and development effort of the automotive industry to reach international levels. NATRIP
envisages setting up of world-class and homologation facilities in India with a total investment of
Rs. 1,718 crore within the three automotive hubs of the country. These are:- Manesar in Northern
India; Chennai in Southern India; and Pune and Ahmednagar in Western India. The project
largely aims at:-
Creating critically needed automotive testing and validation infrastructure to enable the
Government to usher in global vehicular safety, emission and performance standards

Deepening of manufacturing in India by achieving high degree of value addition and
enhancing employment potential in the country

Facilitating convergence of India's strengths in IT and electronics with automotive
engineering

Enhancing India's global outreach in this sector by facilitating development and mass
production of high technology driven, affordable and globally acceptable automotive
products and by de-bottlenecking their exports and

Removing the crippling absence of basic product testing, validation and development
infrastructure for automotive industry.
Besides, the announcement of 'Automotive Mission Plan' for the period of 2006-2016 is a major
step taken to make India a global automotive hub. The Mission Plan aims to make India emerge
as the destination of choice in the world for design and manufacture of automobiles and auto
components, with output reaching a level of US$ 145 billion (accounting for more than 10% of
the GDP) and providing additional employment to 25 million people by 2016. It envisages
increase in production of automotive industry from the current level of Rs. 169000 crore to reach
Rs. 600000 crore by 2016. The Mission seeks to oversee the development of the automotive
industry, that is, the present scenario of the sector, its broad role in the growth of national
economy, its linkages with other key facets of the economy as well as its future growth
prospects. This is involved in improving the automobiles in the Indian domestic market,
providing world class facilities of automotive testing and certification as well as ensuring a
healthy competition among the manufacturers at a level playing field.
The future challenges for the Indian auto industry in achieving the targets defined in the
Automotive Mission Plan would primarily consist of developing a supply base in terms of
technical and human capabilities, achieving economies of scale and lowering manufacturing
costs, as well as overcoming infrastructural bottlenecks. It also involves stimulating domestic
demand and exploiting export and international business opportunities. In all these, the role of
the Government is of facilitating infrastructure creation, promoting the countrys capabilities,
creating a favourable and predictable business environment, attracting investments and
promoting R&D. While, the role of industry is primarily of designing and manufacturing
products of world-class quality standards, establishing cost competitiveness, improving
productivity of both labour and capital, achieving scale and R & D enhancing capabilities as well
as showcasing Indias products in potential markets.
All such initiatives indicate that the Indian automotive industry has been emerging as a sunrise
sector of the economy. It is not only meeting the growing domestic demands, but also gradually
increasing its penetration in the international markets. It has been continuously restructuring
itself and absorbing newer technologies in order to align itself to the global developments and
realize its potentialities. Endowed with several advantages like low cost and high skill
manpower; globally competitive auto-ancillary industry; established testing and R & D centres;
production of steel at lowest cost; etc., the industry provide immense investment opportunities.
This has instilled confidence in auto manufacturers to face international competition as well as
improve quality standards of vehicles with safety norms in the wake of rapidly increasing traffic.
Various policy incentives including time bound implementation of Automotive Mission Plan
together with establishment of world class testing, homologation and certification facilities
would ensure Indian automotive industry a distinct edge amongst the newly emerging
automotive destinations of the world.




Automobile industry in State level
India poised to overtake China as worlds largest two-wheeler market over the next five years.
While growth in the past was driven by relatively developed, more rbanized states, future
prospects of the market will be increasingly driven by lesser saturated, developing states. While
over 60% of urban householdscurrently own a two-wheeler, less than 20 percent ofrural
households own one. In relatively developed more states, more than half og addressable
households have been covered. Afaster growth in average incomes and road infrastructure and
accessibility will drive stronger growth in two wheeler demand in the underpenetrated states.
Income and infrastructure disparities reflect on automobile demand distribution

From a regional perspective, the Southern region leads in term of two-wheeler sales owining to
higher income level. The estern region lags far behind other in automobile demand despite a
commensurate share of population owing to significantly lower income and infrastructure
penetration levels.
Less penetrated states hold key to automobile industry growth
13%
28%
28%
31%
Region-wise demand distribution (2012-13)
East
West
North
South
At the state level, the top five states (Maharashrtra, Tamilnadu, Uttar Pradesh, Gujarat and Andra
Pradesh) contributed over 50% of automobile sales. Expect Uttar Pradesh, these top states all
above average in temns of per capita GDP and four wheeler penetration. Hence , to better gauge
difference in demand potential across states, a comperisaon of penetration levels, sales growth
trinds and structural demand drives in nessary
Growth trend versus penetration levels across major markets (2010-11)

Our Study shows that states with low but fast-growing average income levels (including most
eastern states) and higher sales growth of lower-priced consumer durables (such as CRT
televisions), recorded the sharpest growth in automobile sales over 2006-07 to 2010-11. On the
other hand, state towards the extreme left of the graph such as Tamil Nadu and Punjab have
already started showing lesser sensitivity of automobile penetration levels to incremental income
growth.





Road development, spending patterns highly linked to two wheeler sales

Evidence of infrastructure development driving ownership of durables in less-penetrated states is
also already visible. Better road connectivity in several states has sharply driven up two-wheeler
ownership during 2004-05 to 2009-10. In Rajasthan, Bihar, Orissa and Uttar Pradesh, although
overall ownership of two-wheelers remains low as compared to more developed states,
ownership has more than doubled between 2004-05 and 2009-10.








PESTEL
Political/ Legal Economic Social Technological
-Environmental
regulation and
protection
- Economic growth - income distribution - Government
spending on research
- Taxation - Monetary policy - Demographics - Government and
industry focus on
technological effort
- International trade
regulation
- Government
spending
- Labor/social
mobility
-New discoveries and
development
- Consumer
protection
- policy towards
unemployment
- Lifestyle changes - speed of technology
transfer
- Employment law - Taxation - Attitudes to work
and leisure
- Rates of
technological
obsolescence
Government
organizatio n
- Exchange rates - Education -Energy use and costs
- Competition
regulation
- Inflation - Fashions and fads - Changes in material
sciences
- Stage of the business
cycle
- Health and welfare -Impact of change in
information
technology
- Economic mood
- Consumer
confidence
- Living condition - Internet




Political
In 2002, the Indian government formulated an auto policy that aimed at promoting
integrated, phased, enduring and self-sustained growth of the Indian automobile industry.
Allows automatic approval for foreign equity investment up to 100 percentage in the
automotive sector and does not lay down any minimum investment criteria.
Confirms the governments intention on harmonizing the regulatory standards with the
rest of the world.
Indian government auto policy aimed at promoting an integrated, phased and conductive
growth of the Indian automobile industry.
Ensure a balanced transition to open trade at minimal risk to the Indian economy and
local industry.
Establish an international hub for manufacturing small affordable passenger cars
Assist development of vehicle propelled by alternative energy source.
Promoting multi-model transportation and the implementation of mass rapid transport
system.

Economic
Economic pressures on the industry are causing automobile companies to reorganize the
traditional sales process.
Government has granted concessions, such as reduced interest rates for export financing.
The Indian economy has grown at 4.8 percentage per annum (2013 March)
The manufacturing sector has grown at 8-10 percentage per annum in the last few year.
More than 90 percentage of the vehicle purchase is on credit.
Finance availability to vehicle buyers has grown in scope during the last few year.
Several Indian firms have partnered with global players. While some have formed joint
ventures with equity participation, other also has entered into technology tie-ups.
Establishment of Indian as a manufacturing hub, for mini, compact cars, and for auto
components.
Social
Since changed lifestyle of people, leads to increased purchase of automobiles, so
automobile sector have a large customer base to serve.
The average family size is small, which makes it favorable to buy a four wheeler.
Upward migration of household income levels.
85 percentages of cars are financed in India.
India customers are highly discerning, educated and well informed. They are price
sensitive and put a lot of emphasis on value for money.
Preference for small and compact cars. They are socially acceptable even amongst the
well off.
Preference for fuel efficient cars with low running costs.







Technological
More and more emphasis is being laid on research and development activities carried out
by companies in india.
The government of india is promoting national automotive Testing and Research and
Development infrastructure project (NATRIP) to support the growth of the auto industry
in india.
Technological solutions helps in integrating the supply chain, hence reduce losses and
increase profitability.
Internet makes it easy to collect and analyses customer feedback.
With the entry of global companies into the Indian market, advanced technologies, both
in product and production process have developed.
With the development or evolution of alternate fuels, hybrid cars have made entry into
the market.
Major global players like Audi, BMW, and Hyundai etc. have setup their manufacturing
units in India.
Few global companies have setup Research and Development centers in India.







Environmental
Physical infrastructure such as roads and bridges affect the use of automobiles. If there is
good availability of roads are smooth then it will affect the use of automobiles.
Physical condition like environment is pleasant then it will leads to more use of vehicles.
Technological solution helps in integrating the supply chain, hence reduce losses and
increase profitability.
With the entry of global companies into the Indian market, advanced technologies both in
product and production process have developed.
Few global companies have setup Research and Development centers in india.
Legal
Legal provision relating to environment population by automobiles.
Legal provisions relating to safety measures.
Confirms the governments intention on harmonizing the regulation standard with the rest
of the world.
Indian government auto policy aimed at promoting an integrated, phased and conductive
growth of the Indian automobile industry.
Establish an international hub for manufacturing small, affordable passenger cars





Current trends
After the de centralization in 1991 put the Indian automobile industry on a new growth
trajectory, which attracted foreign auto giants to set up their production facilities in the country
to take advantage of the various benefits it offers. Large middle class population, growth earning
power and strong technological capability have been boosting automobile demand for the past
few years. Despite economic slowdown, the Indian automobile sector has recorded phenomenal
growth, epically in passenger car segment. The passenger cars segment. The passenger vehicle
market, which constitutes around 80 Percent of automobile sales, has immense growth potential.
Anticipating the future market potential, the production of passenger vehicle is forecasted to
grow around 10 percent till 2013-14. Tata Nano has brought about a new revolution in the
countrys small car segment. Seeing the good initial response from consumers many other
players I n the industry are chalking out their plans to launch cars in the segment in next few
years.
The research covers various aspects of the Indian automobile market and gives a detailed
analysis of its various segments such as passenger vehicle, commercial vehicles, utility vehicles,
multi-purpose, two wheelers and three wheelers. Each section concisely explains the current and
future market trends, and developments in the Indian automobile market. There are immense
opportunities for various industry players including automobile manufactures and players of
automobile companies.
The government also planes to set up and auto Ancillary Park for standard district and precision
Engineering Park in Dahej. A special economic zone for auto parts also likely to be set up in
Kutch. The entrepreneual spirit and a strong base of auto ancillary units make the environment
congenial for auto makers in Gujarat. With the automakers focused on exports, Gujarat becomes
attractive with its well-developed ports. The transparency in dealing with official, ease of setting
up a business has also been hailed big advantages here.
While automobile manufactures face frequent labors strikes in other states, Gujarat has not been
confronted with major labor issue.
However, Gujarat faces strip competition from Tamilnadu and Maharashtra, with have already
established Automobiles industrys hotspots. One of the most industrslised state in the country,
Gujarat has emerged as a manufacturing power house attracting many companies. Gujarat
account for 17 percent of Indias total fixed capital.
Ford India will set up its manufacturing unit right next to Tata Motors Nano Factory at Sanand.
This would be ford,s second plant is India. It already at manufacturing unit in maraimalai nagal,
Chennai, which has an annual capacity of 200,000 units.












MAJOR COMPETITORS OF MARUTI SUZUKI
1. Hyundai Motor India Limited

Hyundai Motor India Limited is a wholly owned subsidiary of the Hyundai Motor
Company in India. It is the 2nd largest automobile manufacturer in India.
Hyundai Motor India Limited was formed in 6 May 1996 by the Hyundai Motor
Company of South Korea. When Hyundai Motor Company entered the Indian
Automobile Market in 1996 the Hyundai brand was almost unknown throughout India.
During the entry of Hyundai in 1996, there were only five major automobile
manufacturers in India, i.e. Maruti, Hindustan, Premier, Tata and Mahindra. Daewoo had
entered the Indian automobile market with Cielo just three years back while Ford, Opel
and Honda had entered less than a year back.
For more than a decade till Hyundai arrived, Maruti Suzuki had a near monopoly over the
passenger cars segment because Tata Motors and Mahindra & Mahindra were solely
utility and commercial vehicle manufacturers, while Hindustan and Premier both built
outdated and uncompetitive products.








2. Tata Motors

Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive
Company) is an Indian multinational automotive manufacturing company headquartered
in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include
passenger cars, trucks, vans, coaches, buses, construction equipment and military
vehicles. It is the world's seventeenth-largest motor vehicle manufacturing company,
fourth-largest truck manufacturer and second-largest bus manufacturer by volume.
[7]

Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar,
Lucknow, Sanand, Dharwad and Pune in India, as well as in Argentina, South Africa,
Thailand and the United Kingdom. It has research and development centres in Pune,
Jamshedpur, Lucknow and Dharwad, India, and in South Korea, Spain, and the United
Kingdom. Tata Motors' principal subsidiaries include the British premium car maker
Jaguar Land Rover (the maker of Jaguar, Land Rover and Range Rover cars) and the
South Korean commercial vehicle manufactuer Tata Daewoo. Tata Motors has a bus
manufacturing joint venture with Marcopolo S.A. (Tata Marcopolo), a construction
equipment manufacturing joint venture with Hitachi (Tata Hitachi Construction
Machinery), and a joint venture with Fiat which manufactures automotive components
and Fiat and Tata branded vehicles.
Founded in 1945 as a manufacturer of locomotives, the company manufactured its first
commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in
1969. Tata Motors entered the passenger vehicle market in 1991 with the launch of the
Tata Sierra, becoming the first Indian manufacturer to achieve the capability of
developing a competitive indigenous automobile.
[8]
In 1998, Tata launched the first fully
indigenous Indian passenger car, the Indica, and in 2008 launched the Tata Nano, the
world's most affordable car. Tata Motors acquired the South Korean truck manufacturer
Daewoo Commercial Vehicles Company in 2004 and purchased Jaguar Land Rover from
Ford in 2008.
Tata Motors is listed on the Bombay Stock Exchange, where it is a constituent of the BSE
SENSEX index, the National Stock Exchange of India and the New York Stock
Exchange. Tata Motors is ranked 314th in the 2012 Fortune Global 500 ranking of the
world's biggest corporations.
3. Hindustan Motors

Hindustan Motors is an Indian automotive manufacturer based in Kolkata, West Bengal,
India. It is part of the Birla Technical Services industrial group. The company was the
largest car manufacturer in India before the rise of Maruti Udyog.
It was the producer of the Ambassador motorcar, widely used as a taxicab and as a
government limousine. This car is based on the Morris Oxford, a British automobile
dating to 1954. Production of the Ambassador ceased on May 24, 2014.
[1]

One of the original three car manufacturers in India, founded in 1942 by Mr. B. M.
Birla,
[2]
it was a leader in car sales until the 1980s, when the industry was opened up from
protection. All through its history, the company has depended on government patronage
for its sales and for survival by eliminating competition. Manoj Jha was the Managing
Director and R. Yeshwanth. Manoj Jha stepped down from the post on 21 February
2012.
[3]
It began in Port Okha near Gujarat; in 1948, it moved to West Bengal. The Place
is now Called Hindmotor.








4. Mahindra & Mahindra

Mahindra & Mahindra Limited (M&M) is an Indian multinational automobile
manufacturing corporation headquartered in Mumbai.
[2]
It is one of the largest vehicle
manufacturers by production in India and the largest seller of tractors across the world.
[3]

It is a part of Mahindra Group, an Indian conglomerate.
It was ranked as the 10th most trusted brand in India, by The Brand Trust Report, India
Study 2014.
[4]
It was ranked 21st in the list of top companies of India in Fortune India
500 in 2011.











5. Toyota

Toyota Motor Corporation (Japanese: Hepburn: Toyota
Jidsha KK
?
, IPA: [tojota], /tot/) is a Japanese automotive manufacturer
headquartered in Toyota, Aichi, Japan. In 2013 the multinational corporation consisted of
333,498 employees worldwide
[5]
and, as of January 2014, is the fourteenth-largest
company in the world by revenue. Toyota was the largest automobile manufacturer in
2012 (by production).
[6]
In July of that year, the company reported the production of its
200-millionth vehicle.
[7]
Toyota is the world's first automobile manufacturer to produce
more than 10 million vehicles per year. It did so in 2012 according to OICA,
[6]
and in
2013 according to company data.
[8]
As of November 2013, Toyota was the largest listed
company in Japan by market capitalization (worth more than twice as much as #2-ranked
SoftBank)
[9]
and by revenue.
[10]

The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's
company Toyota Industries to create automobiles. Three years earlier, in 1934, while still
a department of Toyota Industries, it created its first product, the Type A engine, and, in
1936, its first passenger car, the Toyota AA. Toyota Motor Corporation produces
vehicles under 5 brands, including the Toyota brand, Hino, Lexus, Ranz, and Scion. It
also holds a 51.2% stake in Daihatsu, a 16.66% stake in Fuji Heavy Industries, a 5.9%
stake in Isuzu, and a 0.27% stake in Tesla, as well as joint-ventures with two in China
(GAC Toyota and Sichuan FAW Toyota Motor), one in India (Toyota Kirloskar), one in
the Czech Republic (TPCA), along with several "nonautomotive" companies.
[11]
TMC is
part of the Toyota Group, one of the largest conglomerates in the world.












MAJOR OFFERINGS
Maruti Suzuki Celerio

Maruti Suzuki Celerio Price by Versions
Maruti Suzuki Celerio comes in following versions with 1 engine and 2transmission and 2 fuel
options.




Maruti Ciaz

News Highlights:
February 5, 2014: Maruti Ciaz, the all-new mid-size sedan from Maruti, has been introduced at
the Delhi Auto Expo 2014. Codenamed as YL1 sedan, it is supposed to replace the current
generation SX-4. This concept model is expected to be launched during the festive season, this
year. Based on the Ertiga platform, it draws its styling cues from the Suzuki Authentics Concept
previewed at the Shanghai Motor Show'13. The petrol version features 1.4-litre K2 petrol engine,
while the diesel counterpart features 1.3-litre DDiS mill, both of which are coupled with five
speed manual gearbox. There is also an automatic version of the model. Some of its exclusive
features include extended headlamps, prominent and shining grille and increased ground
clearance. Maruti Ciaz is available in six different variants - LXi, LDi, VXi, VDi, ZXi and ZDi.
The top variants of this model are enriched with features like automatic climate control,
sunglasses holder, ABS+EBD, twin airbags, 16 inch alloy wheels, stereo system with USB and
Bluetooth functions, chromed door handles and wood trim over the dash. All the variants come
with projector headlamps.

Maruti Suzuki Swift

Maruti Suzuki Swift comes in following versions with 2 engine and 1transmission and 2
fuel options.
Maruti Suzuki Ertiga

Maruti Suzuki Ertiga comes in following versions with 2 engine and 1transmission and 3 fuel
options
Maruti Suzuki Swift DZire

Maruti Suzuki Swift DZire comes in following versions with 2 engine and 2transmission and 2
fuel options.
Maruti Suzuki Ritz

Maruti Suzuki Ritz comes in following versions with 2 engine and 2transmission and 2 fuel
options
Maruti Suzuki Alto 800

Maruti Suzuki Alto 800 comes in following versions with 1 engine and 1transmission and 2 fuel
options.
Maruti Suzuki Stingray

Maruti Suzuki Stingray comes in following versions with 1 engine and
1transmission and 1 fuel options.
Maruti Suzuki Gypsy

Maruti Suzuki Gypsy comes in following versions with 1 engine and 1transmission and 1 fuel
options.
Maruti Suzuki Eeco

Maruti Suzuki Eeco comes in following versions with 1 engine and 1transmission and 2 fuel
options.

















Maruti Finance
Maruti Suzuki Finance helps customers realize their dream of owning a car, with deals right at
the dealership. Starting from choosing the right financier, until the completion of loan
formalities, we are there for our customers at every step of the auto finance process.
Advantages of Maruti Finance
One stop shop for customers needs: Maruti Suzuki Finance offers a customer, the
convenience of a one stop shop for all his vehicle finance related needs the customer
can complete all finance related formalities at the dealership i.e. buying car, availing
finance all under the same roof.
Wide Choice of financier: Maruti Suzuki Finance has a tie-up with 34 finance partners
like Sundaram Finance Car Loan, Shriram Car Finance and Bajaj Finance Car Loan, who
have a pan-India presence. This provides a wide variety of choices to the customers, who
can avail finance from any of the partners, according to their needs and profiles.
Special offers and benefits: Maruti Suzuki Finance negotiates with its finance partners
to launch special sales promotion schemes like low down payment schemes, low interest
rates and other promotional offers that are not available otherwise. We also help
customers buy cars from the wide network of Maruti Suzuki dealers who help customers
with the best car finance interest rates.
Creating customer delight: Maruti Finance, through the finance partners,endeavors to
create customer delight by providing the best car finance, financier for every profile and
geography, better interest rate, processing time etc.





Maruti Finance partner

PRIVATE FINANCE
HDFC Bank ICICI Bank Axis Bank IndusInd Bank
NBFCS
Mahindra & Mahindra
Financial Services Ltd.
Sundaram Finance Ltd. Sundaram Finance Ltd Kotak Mahindra Prime
Ltd.
Reliance Capital Ltd Cholamandalam
Investment and
Finance Company Ltd.
Shriram City Union
Finance Ltd.

PUBLIC SECTOR BANK
State Bank of India State Bank of Bikaner
and Jaipur
State Bank of Patiala State Bank of
Travancore
State Bank of Mysore Punjab National Bank Bank of Baroda Oriental Bank of
Commerce
Corporation Bank Punjab and Sind Bank Allahbad Bank Canara Bank
UCO Bank IDBI Bank Jammu and Kashmir
Bank
Bank of India
United Bank of India Andhra Bank


MARUTI GENUINE ASSEORIES

MSIL caters to diverse customer segments and believe in creating a delight thru our products. We respect the
individuality and unique taste of each customer & take pride in fulfilling his aspirations.

In order to do so Maruti Genuine Accessories provides a wide range of 1600 plus accessories, which helps
customer make a style statement by making his car look rich & glamorous. Today accessorizing your car has
become "Way of Life".

Keeping this in mind we make MGA products as perfect amalgam of Quality, Durability, Aesthetics and
Designing. By making customers aware of true quality in accessories, MGA has always set new standards in
the car accessories market.
Institutional Customer
Corporate Sales
Corporate Sales
Maruti Suzuki has been maintaining a business relationship with many corporate houses and
various benefits are given to these customers depending upon the eligibility criteria.
Customers are broadly classified under Elite, Signature and Value . We also provide Group /
Bulk purchase incentives with minimum quantity criteria. The purchases can be made as a
corporate or for the personnel.
EPCG / High Sea Sales
Foreign diplomats, ambassadors and members of international organizations enjoy excise duty
waivers & sales tax waivers, as per exemption given by Government of India on car purchase.
The newly launched Grand Vitara is also available under EPCG / High Sea Sales.
Special Scheme
Maruti Suzuki, being the market leader, is ever looking forward to expand the market and
include newer segments of the Indian population into its fold. Few of the segments tapped by the
company are the Government Employees, Teachers and Doctors.

Fleet Solution
Fleet Solution
From Maruti Suzuki Alto to Grand Vitara, Maruti Suzuki has all models to suit all kinds of
business requirements and safety. We offer customized solutions as per your business
requirements for your Fleet / Taxi.

DGS&D
DGS&D
Sale to Government Departments is being carried out by the terms and conditions as defined by
DGS&D (Director General of Supplies and Disposal). Government department purchases
vehicles in the name of their department based on the terms and conditions as defined in the rate
contract issued by DGS&D.
Eligibility
All Central Government Departments
All State Government Departments.
All PSUs
Rate Contracts
Sales Process
Process for DGS&D is clearly written down in DGS&D rate Contract with other terms &
conditions*.
Advance Payment:
Supply order with Advance payment in favour of Maruti Suzuki India Limited*.
Form-131 for Credit operations:
Supply order completes in all respects with financial certificate.
Prices
Prices for the vehicles are mentioned in the Annexure-A of the rate contract.
Rate contract copies can also be downloaded from the DGS&D website
DGS&D rate contract for Gypsy
DGS&D rate contract for SX4
DGS&D rate contract for Non AC staff Car
DGS&D rate contract for Ambulance.
Our Customers
Canteen Stores Department (CSD)
Canteen Stores Department (CSD)
CSD Eligibility
This scheme is extended to all Commissioned Officers and PBORs who as per the guidelines
defined by the Ministry of Defence.
Models
All Maruti Suzuki models (except Gypsy and special application) are registered with Canteen
Stores Department.
General procedure to book a car through CSD
1. Submission of an Indent for purchase of a car in the CSD Depot.
2. Full Payment by a Demand Draft in favour of 'Canteen Stores Department Public Fund
Account (Main)' payable at selected location.
3. Serving officer, to attach copy of salary slip and PAN Number (or as per Guidelines by CSD).
4. Retired officer, to attach copy of discharge slip/preliminary pension order and PAN Number
(Or as per guidelines by CSD).
5. Once booking is complete, Canteen Stores Department will place an indent of purchase on a
delivery dealer.
6. Dealer will process the case.
Documents required by the customers:
1. Indent application form
2. Demand Draft in favor of Canteen Stores Dept. Public Fund A/c (Main) payable at depot
location
3. Residence Proof
4. Serving Certificate
5. Latest pay slip copy
6. Proof of permanent registration
7. PAN card copy
8. In case the customer is not personally coming (It would be most appropriate if the customer
comes) an authority letter is required in the name of AREA MANAGER CSD Depot - With the
concerned person?s name. The same has to be signed by the customer.
9. On submission of the above mentioned documents, CSD will release the purchase order.
The following documents will be provided by a dealership to a customer:
Copy of Purchase Order (P.O) issued by CSD.
Copy of Authority letter issued by CSD.
Copy of Sales Certificate (Form 21) issued by CSD.
Copy of Dealer invoice / Bill copy.
Temporary registration (The customer should inform this beforehand about the Temp.
Registration address)
N2N Leasing
N2N Leasing and Fleet management services
Maruti Suzuki's N2N 'Leasing and Fleet Management Services', as the name suggests, takes care
of all the end-to-end needs of a Corporate Fleet. N2N offers corporate clients a hassle-free
experience of owning a car, through comprehensive services like Leasing, Maintenance,
Convenience services and Re-marketing. Maruti Suzuki is the first automobile manufacturer to
tailor-make Lease solutions for corporate clients and we have been satisfactorily serving our
clients for more than a decade now.
What is Leasing?
It is essentially a way of obtaining a vehicle for a defined period of time (tenure)
It is a mode for financing a Residual Value (RV) based product (RV - Residual Value is the
value which the car is likely to fetch at the end of the tenure)
You only pay for usage of the asset for a time period fixed by you
What is Fleet Management?
Fleet management as an offering means taking care of all vehicle related needs
Following services are normally offered through fleet management:
Vehicle Acquisition
o Comprehensive Vehicle Acquisition Program with single window solution
o Insurance, registration and road tax management services
Insurance Cover
o A comprehensive Insurance Renewal and Accident Management Program with
virtually cash-less claim transactions
o Zero-Depreciation policy for full accidental cover
Vehicle Maintenance
o A comprehensive OEM-backed Full-Service Maintenance Program
o Tyre/battery replacements as per OEM recommendations
o Extensive MIS reporting of car's condition from time to time
o Emergency support services
o Replacement vehicles in case maintenance down-time is more than 24 hours
Vehicle Remarketing
o A Vehicle Resale Program for your fleet
o Hassle-free resale of vehicles through Maruti Suzuki's Pre-Owned Car channels
Our Leasing products:
Operating Lease (with or without maintenance)
Finance Lease (with or without maintenance)
Benefits under N2N:
Maintain a healthy balance sheet - Off balance-sheet transaction
Save on Income Tax - Rentals can be claimed as expense
Save more - VAT benefit under N2N leasing
Hedge risk against fluctuating market value and resale price of the vehicle
Monthly rental fixed - Long term accurate budgeting
No down payment - No blocking of funds
Complete Fleet Care - Scheduled maintenance by authorized workshops
Zero depreciation accidental cover
Increase in liquidity for your company
Choice to keep or return the vehicle at the end of lease tenure
NRI Dil Se
NRI Dil Se
Maruti Suzukis exclusive programme for Indians( NRI's/PIO's) residing overseas- Dil Se,
makes it easy for one to gift a car in India to their loved ones.
Under this programme, you can buy/gift a car online where we offer you a special price and host
of other value added services that will ensure that you have one absolutely unique & magical car
buying experience.
Maruti Suzuki has made your purchase of car online simple with the most convenient payment
options and also a free home delivery of the car anywhere in India.
Gift a car to your loved ones and enjoy the buying experience!










Major Player
Starting from the era when there was too slim of a variety of cars available in Indian market,
Indian automobile industry has come up a long way to have a diverse array of cars these days.
There are a number of top automobile companies running their operations in India, which again
have a range of models in different segments of cars. However, while looking for top 10
automobile companies in India, one name that would always lead the list is Maruti Suzuki India.
Maruti Suzuki has consistently been the dominant leader in the Indian automobile industry.
However, there are also other big names like Tata Motors, Mahindra and Mahindra, Hyundai
Motors, Hindustan Motors etc. - See more at: http://business.mapsofindia.com/automobile/top-
automobile-companies.html#sthash.NJ9zUtSd.dpuf
During its early days, the most of the Indian car auto manufacturers banked upon foreign
technologies. But the scenario has changed over the years and currently, the Indian auto
manufacturers are using their own technology. Due to the growing pace of Indian automobile
market, a number of car manufacturers including the global leaders have locked their horns in the
Indian auto market.

After the recent setback due to the global recession, the Indian automobile market has again
started to grow up. Though the auto sales except commercial vehicles started creeping up since
the beginning of this financial year, it's only the month of September 2009 when the market saw
buoyant sales. It fuelled optimism in the industry. The retail trade also started soaring up. The
auto sales saw a 9.6% rise in the month of September with a sale of 1,092,262 units. The
passenger vehicle sales also grew by 20.32%. The two wheeler market was also augmented by
7.67% during the same period with a total sale of 838,150 units. The same trade is applicable for
the three-wheeler market, which saw a growth of 13.51% (with sale of 41,137 units) during the
same period.



List of Top Automobile Companies in India, 2011(Figures in ` Crores)
2011 ET 500 Rank Company Turnover PAT MCRP CR Assets
7 Tata Motors Ltd. 123222.91 9273.62 56499.77 52209.48
21 Mahindra & Mahindra Ltd. 37026.37 3079.73 49945.17 36926.19
19 Maruti Suzuki India Ltd. 38140.69 2382.37 31475.63 14762.9
41 Hero MotoCorp Ltd. 19669.29 1927.9 40398.63 4447.22
46 Bajaj Auto Ltd. 17008.05 3454.89 46885.69 5154.96
67 Ashok Leyland Ltd. 11133.04 631.3 6653.15 6621.16
101 Sundaram Clayton Ltd. 7419.41 64.63 529.23 2428.87
110 TVS Motor Company Ltd. 6569.99 127.94 2985 1745.06
148 Eicher Motors Ltd. 5138.64 243.12 4448.27 474.14
396 Force Motors Ltd. 1574.05 58.62 730.05 583.79





1. Tata Motors

Tata Motors is the largest automobile company of Asia headquartered in Mumbai, India. Annual
Projected revenue for 2010-11 is US$ 27.629 billion. It also occupies the number one position in
commercial car segment. Tata Motors enjoys 31.2% of market share in the multi-utility vehicles,
which in luxury car segment, it has 6.4% market share. Most of the Tata Motors' vehicles are
sold predominantly in India and over 4 million vehicles have been produced domestically within
India.
Tata sold 52,531 units of vehicles during September 2009, comparing to 49,647 units during
September 2008 (a growth of 6%). In domestic market, Tata Motors sold 49,650 units during the
same period, comparing to 45,234 units in September 2008.
2. Maruti Suzuki India Limited (MSIL)

Maruti Suzuki India is an undisputed leader in the Indian automobile industry. Started its journey
in February 1981 as Maurti Udyog Limited, the company created history in the Indian
automobile market with its hugely popular four-wheeler model Maruti 800. The company
became the first Indian automobile company to manufacture one million vehicles in 1994. The
company became Maruti Suzuki India Limited on September 17, 2007.

Maruti's average revenue for the year ending 2010-11 is US$7.13 billion. Maruti sold 83,306
units of vehicles in September 2009, comparing to 71,000 units in the same month in the
previous year (with a growth rate of 17.3%). It also exported 11,712 units during September
2009, comparing to 6,318 units in the same month in the previous year (with a growth rate of
85.4%).


3. Hyundai Motor India Limited (HMIL)

Hyundai Motor India Limited, founded in 1998 and a subsidiary of Korean auto giant Hyundai
Motor Company, is the second largest car manufacturer in India. It is also country's largest
passenger car exporter. Hyundai Motor came very close to the hearts of the Indian auto lovers
through its flagship model Santro.

After the recession, Hyundai Motor saw a growth rate of 25% in the domestic market. During
September 2009, HMIL sold 53,804 units, comparing to 46,218 units during September 2008. In
the domestic market, it sold 27,803 units in September 2009, comparing to 22,311 during
September 2008. The overseas sales during the same period also grew up 9% as it sold 26,001
units in September 2009, comparing to 23,907 units during the same month in the previous year.
4. Mahindra & Mahindra Limited (M&M)

Mahindra &Mahindra Limited is another auto-giant in India. A part of the Mahindra Group,
M&M is the largest SUV maker in the country. In September 2009, M&M registered a domestic
sale of record 26,921 units, comparing to 22,729 units in September 2008 (with an increase of
18.4%). On the other hand, it sold 15,296 units of UV in the same period comparing to 10,641
units in September 2008 (with a whooping growth of 43.7%).

5. General Motors India Private Limited (GM India)

General Motors India Private Limited is another top player in Indian automobile industry. A
wholly-owned subsidiary of the auto giant General Motors, GM India saw a Y-o-Y sales growth
of 49% in September 2009 with a sale of 7,654 units, comparing to 5,154 units in September
2008.
Hero MotoCorp Limited

In 2010, When Honda decided to move out of the joint venture, Hero Group bought the shares held by
Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate
identity.

Hero Honda Motors Limited, the joint venture between Hero Group and Honda, was the biggest two-
wheeler manufacturers in the world. It shook the Indian two-wheeler market with its famous model Hero
Honda Splendor, which became the largest selling motorcycle in the world. It consistently sold more than
1 million units of Splendors every year.

In 2008-09, Hero Honda sold about 3.28 million bikes and registered a net profit of ` 1281.7 crore. It sold
4,01,290 units of two-wheeler in September 2009, comparing to 3,85,262 in September 2008. It already
sold 11,83,235 units of two-wheelers in Q2 of FY10 with a growth rate of 21.7% against the
corresponding period of the previous year.
Bajaj Auto
Bajaj Auto is the second largest two-wheeler manufacturer in India. It is also the fourth largest two and
three-wheeler maker in the world. In September 2009, Bajaj Auto sold 249,795 units of two-wheelers,
comparing to 218,494 units in September 2008 (with a growth rate of 14.3%). During September 2009, it
also registered a growth of 12.4% in the domestic two-wheeler sales and 19.9% in two-wheeler export.
Honda Siel Cars I ndia Limited (HSCI )
Honda Siel Cars India Limited, a joint venture between the Japanese auto giant Honda Motor Company
Limited and the Indian company Siel Limited, started its operation in December 1995. In September
2009, HSCI sold 5,794 units, comparing to 3,104 units in September 2008 (with a growth rate of 86.7%).
Toyota Kirloskar Motor Private Limited (TKM)
Toyota Kirloskar Motor Private Limited is another top Indian automobile company. A joint venture
between the Japanese auto giant Toyota Motor Corporation and Kirloskar Group, TKM has a number of
car models including Innova, Corolla, Fortuner, Camry and the Land Cruiser Prado. It sold 7,657 units in
December 2009.
Hindustan Motors
Hindustan Motors is another top automobile company in India. It was once country's largest car
manufacturer before Maruti Udyog overpowered it. Its popular model 'Ambassador' has been extensively
used as government limousine as well as taxi cab in India.









Board of Directors

Mr. R. C. Bhargava
Chairman
Mr. Kenichi Ayukawa
Managing Director & CEO

Mr. Toshiaki Hasuike
Joint Managing Director

Mr. Osamu Suzuki
Director


Mr. Amal Ganguli
Independent Director


Mr. D. S. Brar
Independent Director


Mr. Toshihiro Suzuki
Director


Mr. Kazuhiko Ayabe
Director & Managing Executive
Officer (Supply Chain)


Mr. Masayuki Kamiya
Director (Production)

Mr. Kinji Saito
Director


Ms. Pallavi Shroff
Independent Director


Mr. R.P. Singh
Independent Director


Organisation Structure













DIVISIONS AND DEPARTMENTS

Corporate Services Division
Legal & Secretarial Department
Corporate Communication Cell
Protocol
Strategic Initiative Group
Recruitment & Management Compensation

Human Resource Division
Employee Relations Department
Establishment & Time Office
Factory Administration Department
Organizational Development Department

Production Division
Plant- 1
Plant- 2
Plant- 3
Plant- 6 at Manesar

Production Engineering
Production Engineering Division
Production Service Division


Engineering Directorate
QAIN Division
Service Division
Service- 1-5
MSS(D)
Parts Inspection Division
Engineering Division

Supply Chain division
Supply Chain- 1,2,3 Division
Shipping & transport Department
Imports Department
Consumables Department

Information Technology Division
Application Group1 (AG1)
Application Group2 (AG2)
Application Group3 (AG3)
Information Technology Strategies(ITS)
IT Operation and Services(ITOS)

Marketing & Sales Secretariat
Marketing Strategy & Development
Marketing
Sales
Exports
Web-IT, E-Commerce
Spare Parts Division
Spare Parts Procurement
Warehousing & Dispatch
Spare Parts Sales
Accessories

Vigilance Division
Security Wing
Vigilance Wing

Finance Division
Budget, Cost & Accounts Department Income Accounting

The total project costs, priority, completion time and personnels required were estimated. Initial
plans were drawn up as to how the project would proceed to its final implementation, while
running the existing system so that companys information needs were not affected.









SWOT analysis tof Maruti Suzuki

Strengths

Maruti Udyog limited (MUL) is in a leadership position in the market with a market share of
48.74.

Major strength of MUL is having largest network of dealers and after sales service centers in the
country.

Good promotional strategy is adopted by MUL to transfer its thoughts to the people about its
products.

Maruti Suzuki recorded highest number of domestic sales with 9,66,447 units from 7,65,533
units in the previous fiscal. It recently attained the 10million domestic sales mark.

Strong Brand Value and Loyal Customer Base are big strengths for MUL.

There are around 15 vehicles in Maruti Product portfolio. Has good product lines with good fuel
efficiency like Maruti Swift, Diesel, Alto etc.

Alto still beats the small car segment with highest number of sales.

MUL is the first automobile company to start second hand vehicle sales through its True-value
entity.

MUL has good market share and hence its after sales service is a major revenue contributor.




Weaknesses

Low interior quality inside the cars when compared to quality players like Hyundai and other
new foreign players like Volkswagen,Nissan etc.

Government intervention due to having share in MUL.

Younger generations started getting a great affinity towards new foreign brands.

The management and the companys labor unions are not in good terms. The recent strikes of
the employees have slowed down production and in turn affecting sales.

Maruti hasnt proved itself in SUV segment like other players.


Opportunities

MUL has launched its LPG version of Wagon R and it was a good move simultaneously.

MUL can start R&D on electric cars for a much better substitute of the fuel.

Maruti's cervo 600 has a huge potential in tapping the middle class segment and act as a strong
threat to Nano

New DZire from Maruti will capture the market share and expected to create the same magic as
Maruti Esteem(currently not available)

Export capacity of the company is giving new hopes in American and UK markets

Economic growth of the country is constantly increasing and the government is working hard to
increase the gdp to double digit.
Threats

MUL recently faced a decline in market share from its 50.09% to 48.09 % in the previous
year(2011)

Major players like Maruti Suzuki, Hyundai, Tata has lost its market share due to many small
players like Volkswagen- polo. Ford has shown a considerable increase in market share due to its
Figo.

Tata Motors recent launches like Nano 2012, Indigo e-cs are imposing major threats to its
respective competitors segment

China may give a good competition as they are also planning to enter into Indian car segment

Launch of Hyundai's H800 may result in the decline of Alto sales











MARKET SHARE


24%
26%
50%
2012-13 Market Share-Segment A2
TATA
HYUNDAI
MARUTI




20%
14%
6%
20%
7%
17%
2012-13 Market Share-Segment A2
TATA
FORD
GM
HONDA
OTHERS
MARUTI
16%
4%
3%
1%
1%
3%
2005-06 Market Share-Pessenger Cars
TATA
HONDA
FORD
GM
TOYOTA
OTHERS
COMPETITION MODELS

Segment Maruti Competition
A1 (Mini -
Hatchback)
M800
A2 (Compact -
Hatchback)
Zen, WagonR,
Alto, Swift
Hyundai - Santro & Getz; Tata - Indica &
Palio; GM - Corsa Sail
A3 (Mid Size) Esteem, Baleno Hyundai - Accent; Tata - Indigo & Petra;
Honda - City; GM - Corsa, Optra, & Aveo;
Ford - Ikon, Fusion, & Fiesta
A4/A5/A6
(Exec./Prem./Luxury)
Hyundai - Elantra & Sonata; Honda -
Accord; GM - Vectra; Ford - Mondeo;
Skoda - Octavia & Superb; Toyota -
Corolla & Camry; Daimler Chrysler - C,E,
& S Class;
C (Van Type) Omni, Versa
MUV (Utility
Vehicles)
Gypsy, Grand
Vitara
Mitsubishi - Pajero; Hyundai - Terracan
& Tucson; Ford - Endeavor; Toyota -
Prado & Innova; Nissan - X Trail; Honda -
CRV; GM - Forrester & Tavera; Tata -
Sumo & Safari; Mahindra - Jeeps,
Scorpio, & Bolero


.RESEARCH METHODOLOGY: