9.warid Telecom - (Marketing Mix)

Generated by Foxit PDF Creator © Foxit Software
http://www.foxitsoftware.com For evaluation only.
Table Of CONTENTS.
Title Page
Executive Summary. 6
Introduction. 7
Message from Chairman. 9
Who We are? 10
Team. 12
Share-holders. 14
Associated Companies. 15
Alliances. 16
Franchises. 17
Key-Strengths. 24
Division of Responsibilities 26
Comp.with other operators. 29
Job-Description. 33
Marketing Mix
• Product. 33
• Pricing. (Tarrif) 34
• Placement. 39
• Promotion. 40
Conclusion. 43
1
Executive Summary.
This is the report on an organization “Warid Telecom” came into existence
in 23-May-2005. This company launched by Sheikh Nahayan Mabarak
Al-Nahayan. .
The vision of this company,
“To be the leading national communication provider with a

strong international presence."
In this report, diff features of a telecommunication company have been
discussed. It endetails all the perspectives regarding its working, call rates,
connections, packages etc.
Conclusions were arrived after extensive reading, which are given below in
the report.
2
Introduction
Warid Telecom has implemented a new and modern corporate identity as a

result of the dynamic changes taking place in the telecom industry in Pakistan.
With a reflection of a new strategy, our aim is to be perceived not only as a
telecommunication operator of voice services, but also as a universal provider of
comprehensive communications services for both residential and business
customers. Warid's corporate identity seeks to reflect the changes in telecom
sector in relation to helping customers keep pace with rapidly changing
technology in the field of communication, and to harmonize the customers'
perception of our brand with the quality and range of our services. Our objective
is to provide optimum level of support and care through our highly skilled and
motivated team of professionals and through maximum network coverage and
clear connectivity that we have committed to provide.
Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the
largest groups in the Middle East and the single largest foreign investor group in
Pakistan. It has a diversified business interest in the institutions that have
enjoyed commercial success as a result of its strong financial resources and
extensive management expertise. The Abu Dhabi Group's major investment are
in the following sector:
Banking and
Oil and Gas Exploration
financial Services
Automobile Industry Hospitality Services
Property Development Telecommunications
Warid Telecom decided to opt for GSM (Global System for Mobile
Communication) technology as it is the global standard for digital cellular
telephone service. GSM networks support enhanced data applications and more
than 1 billion customers in 109 countries are using this technology. Warid
Telecom would be launching its cellular services based on 900 and 1800 GSM
technology, in order to optimize the utilization of frequency, thus ensuring the
highest quality and service.
3
Company’s Vision:
Warid Telecom's vision is "To be the leading national
communication provider with a strong international presence."
Warid Telecom's brand values include;
• Quality - the best available

• Simplicity - easy and user friendly
• Innovation - providing cutting edge technology and solutions
• Honesty - providing openness and fairness
• Friendliness - sensitive to customer needs
Warid Telecom believes in working with strategic partners and employees for
long term relationships.
As a consequence of the above, Warid Telecom is looking for the following to
deliver its vision:
• Strategic vendors and partners to assist in rolling out these services in a

timely and efficient manner with a focus on turnkey solutions and premium
propositions
• Strong partners to assist in launching these services and creating effective
sales & marketing / business development opportunities for all to
operationally and financially gain.Consultants and experts to help deliver
this vision
• Well rounded employees who wish to become part of this adventure
Warid Telecom's vision is "To be the leading national communication

provider with a strong international presence."
Warid Telecom's brand values include:
• Quality - the best available

• Simplicity - easy and user friendly
• Innovation - providing cutting edge technology and solutions
• Honesty - providing openness and fairness
• Friendliness - sensitive to customer needs
Warid Telecom believes in working with strategic partners and employees for
long term relationships.
As a consequence of the above, Warid Telecom is looking for the following to
deliver its vision:
4
Strategic vendors and partners to assist in rolling out these services in a timely
and efficient manner with a focus on turnkey solutions and premium propositions
• Strong partners to assist in launching these services and creating effective

sales & marketing / business development opportunities for all to
operationally and financially gain.Consultants and experts to help deliver
this vision
Well rounded employees who wish to become part of this adventure.
Message from The Chairman.
We are confident that like Abu Dhabi Group's hallmark in banking industry of
Pakistan, Warid & Wateen Telecom would not only reach out to every corner of
the country but will also set new trends and standards of providing the latest
technology, unparalleled quality service and customer care in the
telecommunication industry of Pakistan.
The Abu Dhabi Group is led by His Highness Sheikh Nahayan Mabarak Al
Nahayan. His Highness is the Federal Minister for Education of the United Arab
Emirates. He is also the chairman of Warid Telecom, Wateen Telecom, United
Bank Limited, and is also the Founder Chairman of Bank Alfalah Limited.
5
Who We Are?
Warid Telecom has implemented a new and modern corporate identity as a result
of the dynamic changes taking place in the telecom industry in Pakistan. With a
reflection of a new strategy, our aim is to be perceived not only as a
telecommunication operator of voice services, but also as a universal provider of
comprehensive communications services for both residential and business
customers. Warid's corporate identity seeks to reflect the changes in telecom
sector in relation to helping customers keep pace with rapidly changing
technology in the field of communication, and to harmonize the customers'
perception of our brand with the quality and range of our services. Our objective
is to provide optimum level of support and care through our highly skilled and
motivated team of professionals and through maximum network coverage and
clear connectivity that we have committed to provide.
Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the
largest groups in the Middle East and the single largest foreign investor group in
Pakistan. It has a diversified business interest in the institutions that have
enjoyed commercial success as a result of its strong financial resources and
extensive management expertise. The Abu Dhabi Group's major investment are
in the following sector:
Banking and
Oil and Gas Exploration
financial Services
Automobile Industry Hospitality Services
Property Development Telecommunications
Warid Telecom decided to opt for GSM (Global System for Mobile
than 1 billion customers in 109 countries are using this technology. Warid
Telecom would be launching its cellular services based on 900 and 1800 GSM
The Abu Dhabi Group's Telecom Businesses include:
Warid Telecom
We have made no compromise on investments required for research and
`development. With a projected capital expenditure of over US $500 million,
Warid Telecom has been set up to provide a premium quality GSM service. The
Company will be operational in the 28 major cities of Pakistan at the time of
launch, and will cover most of the larger cities of Pakistan by summer of 2006.
Wateen Telecom
6
With a projected capitalization of US $200 million, Wateen Telecom plans to lay

a comprehensive telecommunication's infrastructure that would consist of:
• International optical fiber network linking Pakistan with China, Central

Asia, Afghanistan, India and Iran.
• VSAT transmission network with foot prints to cover Middle East, Asia &
parts of Europe in addition to Pakistan.
• 3.5 GHz wireless access network infrastructure in selected metros to
provide VOIP telephony, broadband internet and VPN/EDN solutions.
• 5,000-km wholly owned nationwide optical fiber transmission network,
including optical fiber rings across the country.
7
Team
The appointed management team of Warid Telecom has substantial expertise in
the field of communication services and infrastructure, both domestically and
internationally.
The Board Advisory Committee, to the Board of Directors, consists of the

following two full time advisors:
Board Advisory Committee

H.E Ali Bin Salem Al Owais - Board Director
and Advisor to the Chairman
Bashir Ahmed Tahir-Vice Chairman &
Member of Advisory Committee
An Executive Committee has been created to define and deliver Warid Telecom's
vision and business initiatives. The members are:
Executive Member Committee

Hamid Farooq- Chief Executive Officer
Marwan Zawaydeh - Board Director
Parvez A. Shahid - Board Director
Tariq Malik - Member Executive
Management Committee
Warid Telecom's main focus and strength is its employees. Warid Telecom
believes this will be its key differentiating factor and recipe for success. The key
management team includes:
Commercial
Naveed Saeed - GM Sales & Marketing
Farrukh Hayat - GM Distribution & Payphones
Muneer Farooqui - GM Customer Services
Zoha Imam - GM Quality Assurance & Affinity
Marketing
Technical
Muhammad Iltaf - GM Engineering
Shahid Saeed - GM I.T
Operations and Support
Tanveer Khan -Director Operations
8
Zafar Iqbal - GM Human Resources

Abdul Aziz -GM Finance
Shahzad Rauf -GM Procurement, Logistics and
Special Projects
Wateen Telecom
Tairq J. Qureshi - GM WLL
Tayyab Shafi -GM LDI
Consultant
Peter Morgan - Launch Director
The Board Advisory Committee, along with Warid Telecom's experienced

management team will establish Warid Telecom as a premium communications
provider by acquiring state of the art technological equipment, through
competitive pricing strategies and through the introduction of innovative
products and ideas. Their experience will enable Warid Telecom to become a
powerful competitor in the communications business. Keeping in mind the
limited number of talented professionals in the market, Warid Telecom expects
to have a clear advantage in this respect over its competitors.
9
ShareHolders
Warid Telecom is owned by the Abu Dhabi Consortium led by His Highness
Sheikh Nahayan Mabarak Al Nahayan. The group is one of the largest in the
Middle East and has diversified business interests ranging from oil and gas
exploration, hospitality services, telecommunications, banking and financial
services, automobile industries and property development. The group has a large
presence in the Pakistani market and owns Bank Alfalah, one of the country's
premier consumer banks, as well as a substantial stake in United Bank Limited,
one of the largest banking institutions of Pakistan.
His Highness Sheikh Nahayan Mabarak Al Nahayan - Member of the Royal

Family of Abu Dhabi, Minister for Higher Studies and Chancellor of the
University of Al Ain.
His Excellency Sheikh Suroor Bin Mohammed Al Nahayan - Chamberlain of the

Royal Amiri Courts and Member of the Royal Family of Abu Dhabi.
His Highness Sheikh Hamdan Bin Zayed Al Nahayan
His Excellency Sheikh Mohammed Bin Butti Hamid Al Hamid - Chairman Abu
Dhabi Municipality and Head of the Tribe.
His Excellency Sheikh Saeed Bin Mohammed Al Nahayan - Member of the Royal
Family.
His Excellency Sheikh Saif Bin Muhammed Bin Butti Hamid Al Hamid
His Excellency Sheikh Saeed Bin Nahayan Mabarak Al Nahayan
His Excellency Dr. Mana Saeed Al Otaiba - Advisor to the President of the UAE &
Ruler of Abu Dhabi (His Highness Sheikh Zaid Bin Sultan Al Nahayan) and ex Oil
Minister of UAE.
Mr. Omer Ziad Jaafar Al Askari
M/S Electro Mechanical Company LLC
Bank Alfalah-Leading Private Bank of Pakistan.
10
Associated Companies
Major Investments
Fully licensed commercial bank in Pakistan

Bank Alfalah
with over 70 branches in all the major financial
Limited
centers of the country
A leading commercial bank in Pakistan with a
vast branch network of approximately 1,100
United Bank branches including 23 international branches,
Limited affiliates and representative offices in UAE,
Bahrain, Qatar, Yemen, Egypt, Iran,
Switzerland, UK and USA
Alfalah Exchange
Fully licensed exchange company in Abu Dhabi
Company
A joint venture with Sanden Singapore to
Iranian Sanden
manufacture car air conditioners in Iran. The
Industries PJS
project has the capacity to produce up to
Co
300,000 air conditioning units per annum
J.C. Maclean and
Manufacturers of high quality furniture
Co
Neo Pharma LLC Manufacturers of pharmaceutical products
National A joint Venture with Bin Jaber Group Ltd. and
Telesystems and Thales International Middle East Holding
Services (NTS) S.A.L.
Al Jazira
Management Management joint venture
Mall
Abu Dhabi
Vegetable Oil Manufacturer of edible oils
Company
Nama Representation of leading companies in the
Development UAE in the field of oil and gas, engineering,
Enterprises equipment suppliers, consultants, etc
Wholly Owned Properties and Companies:
11
Previously known as the Abu Dhabi Grand

Le Royal Hotel, was re-branded in 2003 as Le Royal
Meridien Hotel, Meridien Hotel. It is a 5-star Hotel in the heart
Abu Dhabi of Abu Dhabi. It will soon be offering 300
deluxe rooms and suites and other facilities
Dhabi
A special category construction company
Contracting
Offshore Rig operations in collaboration with
Dhabi Drilling
Sedco Forex
Al Ain Palace
A 4-star hotel in Abu Dhabi
Hotel
Dhabi
Leasing a number of groups and real estate
Enterprises
properties across Abu Dhabi.
Leasing
Alliances
Sales & Marketing and Business Development are critical for any company's
success. Warid Telecom appreciates the importance of strategic partners in
creating synergies, which allow faster time to market and new avenues to sell. To
that extent, Warid Telecom has defined an Alliance Program to provide
preferential terms to its key Partners enabling them to sell these services to grow
existing business and develop new opportunities. The Alliance Program will
encompass new product launches, affinity Sales & Marketing programs, O&M
agreements and value added reseller programs.
Warid Telecom's partnership philosophy encompasses key stakeholders such as:
International Telecom Operators / Carrier Sales Business
Wholesale and O&M Partners (e.g. Calling Card, Payphones, VoIP resellers and
Agents)
Corporate & Retail Partners (Financial Institutions, Hospitality, Oil & Gas,
SME/SOHO, Textiles, etc).
12
Franchises
Warid Telecom is constantly establishing dedicated company owned sales and

service centers in all the major cities and towns of Pakistan. Following is a list of
the cities and the addresses of all our established franchises with our presence.
City Address
8 Ground Floor, Eden Centre, 43/A Jail Road,
Lahore
Lahore
10-A and 10 B UGF Century Towers, Lahore
25-Hunza Block Allama Iqbal Town, Lahore
7 Ground Floor Center Point main Boulevard,
Gulberg Lahore
153 GT Road, Near Land Mark School, Lahore
42 Commercial Building, Jeweller Market Old
Anarkali, Shahrah-e-Quaid Azam Lahore
Digi Mart Sharif Chamber Ground Floor 68
Mazang Road Lhr.
Opp. Micro Factory, Near PSO Petrol Pump,
Main Peco Road, Lahore
39- Wahdat Road
Office No. 103/10 Allama Iqbal Road, Gari
Shau
34-G.T Road Shahdra
25-Empress Road, Lahore
Main Boulevard Gulshan Ravi Near Zakoota
Plaza, Lahore
367-E, Opposite Royal Arcade, Chungi Amer
Sadhu, Main Feroze Pur Road, Lahore.
Shop no 24 bagh ali road , girja chowk lahore
7-Data Darbar, Near Palace Hotel
Shell Pump Chowk Tajpura, Shadbagh, Lahore
14-A, Asif Chamber, Davis Road. Lahore
38-H Commercial LCCHS, DHA, Lahore.
Shop#3, Ground Floor, M bhatti Building #
E84, Main Boulevard Defence Lahore
229 Ravi Road Lahore
10-B, Shalimar Link Road, Opp Total Petrol
Pump
89-A Bilal Center, Temple Road, Lahore.
2 Mcleod Road
33 Ferozepur Road
1003-Tufail Road Sadar
Saraiy Rattan chind Main Bansawala Bazar,
13
Shahalam Chowk, Lahore

946/B, Faisal Town, Maulana Shaukat Road,
Lahore
35/B, Model Town Link Road
E-22/29 Shaheen colony, Main walton Road
17-Commercial Area, Chouburji Chowk,
Lahore.
Shop No 1& 2, Raiwind Road, Near Hyundai
Motors, Thokar Niaz Baig, Lahore
17 Ghazali Road, 2nd round about.
Samanabad. Lahore
17-18 Agro Squre Main Shadman Market,
Shadman Lahore
Civic Center Garden Town lahore
3/NIL/B-2, College Road, Town Ship, Lahore
Opp. Bagh Rahmat Trust, New Airport Road.
Bhatta Chowk, Lahore
1- B, Model Town, Lahore
H # 4, Jail Road, Gulberg 5
Bank Alfalah Lahore Sargodha Road
Sheikhupura
Sheikhupura
Kasur Chowk Masjid Noor, Kasur
Islamabad Shop # 5, Block 12-C, Jinnah Super, Islamabad
Shop # 6, Al Malik Center, Jinnah Ave, Blue
Area, Islamabad
Shop # 1, Shalimar Plaza, F-10 Murkaz,
Islamabad
Shop # 78, Executive Centre, I-8 Murkaz,
Islamabad
Shop # 2, Ground Floor, Shahbaz Plaza, G-6/1,
Abpara, Islamabad
Shop # 1, Ground Floor, Hassan Arcade, F-11
Markaz, Islamabad
Shop # 7, Al-Baber Center, Markaz F-8,
Islamabad
Shop No 4 Nauman Plaza I-10 Markaz Isb
Office # 8, Londen shoppingcentre, G-9
murkaz
Taxila Shop#1 ,haider plaza faisal shaheed road taxila
D- 109, Main 6th Road, Sattelite Town,
Rawalpindi
Rawalpindi
Next to Al-Bilal Plaza, Chandini Chowk,
Murree Road, Rawalpindi
Niazi Plaza Opposite Unique Bakers, Bank
14
Road, Sadar, Rawalpindi

Shop No-247-A (5 & 6) Dhamyal Road,
Kalama Chowk, Kamalabad, Rawalpindi
Property # 100, Near Shell Petrol Pump,
Adayala Road, Rawalpindi
Commercial Market Road, Opposite Bank Of
Punjab.
Choor Chook Main Peshawar Road,
Rawalpindi
Shop No. 211,212,213, Jamia Mujid Road
Bunni.
Office # 131,132,Ground Floor, Liaqat Road,
Rawalpindi.
Wah Cantt B-1 Basti La La Rukh Wah Cantt
Attock Shop 16 Block B Civil Bazar Attock
Ground Floor Main Double Road Attock
Ground Floor Gohar Arcade Supply Mnashera
Abbotabad
Road. Abbotabad
Opp. Burnal College Ali Plaza Jandian Road
Abbotabad
Burjaman Center Near KFC University Road
Peshawar
Peshawar
Shop 4,5,6 Aukaf Plaza YakaToot Road
Peshawar
Haleem Tower Main GT Road Peshawar
24 The Mall Peshawar Cantt
Ground Floor Mian Duble Road Hayataba
Chowk Peshawar
Tariq Sultan & co,Warid Franchise,Opp. LR
Hospital, Kabli Road, Peshawer
Nowshera Shop 6 Army Welfare Shops Nowshera Cantt
Pubbi Ground Floor Main Double Road Pubbi
Mian Circular Road Near State Life Building
D. I. Khan
D.I.Khan
Shop 17 & 18 Aman Ullah Shopping center
Double Road D.I. Khan
Adjacent to Rayz hotel,Kotwali road, .
Faisalabad
Faisalabad
Opp. To National Bank, Main
SamonabadRoad, Faisalabad
Old service shop, adjecent tochief boot house,
katchery bazar, Faisalabad
P-19/C, Main Susan Rd 213, Adjacent to
Global Medical Center, Madina Town.
15
Faisalabad
Ajmal Arcade, 1st Floor, Main Rd, Betala
Colony. Faisalabad
Awan Plaza, Bole Di Jughi, Sargodha Rd.
Faisalabad
Raffaqat Plaza, Peoples Colony#1, Tanki Rd.
Faisalabad
Adjacent to Shaukat Khanum Lab, Main
Gulberg Rd. Faisalabad
Near Bata Shop, Millat Rd, Gulistan Colony#1.
Faisalabad
Main sadar bazar, near Aminia beakers,
Gulam Muhammad Abad, Faisalabad.
9- Iqbal Stadium Faisalabad
Sahiwal 275 B-1, High Street Sahiwal
Okara Ahmed Telecom, Church Road, Okara
Opp. Sadique Hospital, Main Bazar Sattelite
Sargodha
Town, Sargodha
331-C, Civil Lines, University Rd, Opp DIG
House. Sargodha
1 Joiya Market, Block 8, City Rd. Sargodha
Rahwali Chowk near sugar mill,G.T.Road
Gujranwala
Rahwali
Granton hotel,G.T Road, Gujranwala
Ali market,bairoon khiali darwaza,hafizabad
rd,Gujranwala
64-D Jinnah Statdium,Gujranwala.
Model Town Market, near Yummy
36,Gujranwala
Old City centre G.T Road Near Pakistan
Electronics,Gujranwala
PO Jalil town,Qilla Chan G.T.Road,Gujranwala
Satellite Town market.beside Rex dry
cleaners,Gujranwala
Opp. Liberty Market, Aziz Shaheed Road,Cantt
Sialkot
Sialkot
Paris rd. near Telephone Exchange,Sialkot
Abbot Road,Near KASB Bank, Sialkot
Lahore Marketing,Near Sony Square, Sony
Building, Alam Chowk, Sialkot.
Old National Bank building , opposite Gulistan
Cinema, Kashmir Road , Sialkot
Shop #1,2 & 8. Block ''C'' Naseem Plaza
Gujrat
Budkey wala Chowk Rehman Shaheed Road
16
Gujrat
opp P.S.O Petrol Pump Bus Stand ram Talai
Road
Mashallah Plaza,Fawara chowk, Gujrat
Ajmal Traders, B 1/169, Opposite Mirza Akram
Hospital, Court Road Gujrat
Jhelum Akram Shaheed Park, Shandar Chowk, Jhelum
GTS Chowk Near DHL Office, Jehlum
Sara-i-Alamgir G. T Road Sarai Alamgir
Hafizabad Gujranwala Road Hafizabad
Mandi Jalal sevices punjab online Rafique Chowk
Bahauddin Mandi Bahauddin
Ammar Telecom, Opp. NBD Bank Kechehry
Road Mandi Bahudin
Karachi Khayaban-e-Ittehad, Defence
Shop # 7, Rex Centre, Zaib-un-Nisa Street
69/1, 8th Commercial Street, Ph. IV, DHA
Firdous Market, Firdous Colony, Rizvia
Chowrangi
Shop # 1,Minhas Electronics, I.I. Chundrigar
Road
Sober Center, Adamjee Nagar, Block B, Ghazi
Salahuddin Road, Main Dhoerajee, CP Barrar
Society
Imperial Court, Dr. Ziauddin Ahmed Road
Main Rashid Minhas Road
Shop # 1, Building 8-D, Stadium Commercial
Lane # 3, Phase 5, DHA
Shop # FL-10/3, Block 5, Gulshan-e-Iqbal,
Main Rashid Minhas Road
Shop # 38/39, GF, Hashoo Terrace, Fl # 7 ,
Block 5, Clifton
B 25, SMCHS, Shahra-e-Faisal
Shop # 12, UBL Building, Gurumandir
B 253, Block L, N. Nazimabad
Shop # 1&2, Shah Faisal plaza North
nazimabad Block B
SC14/1, Sector 11/H, North
11th Commercial Street, Khayaban-e-Ittehad,
Defence
Shop # 1-2, Plot # 5E, 8th Zam Zama
Commercial Lane, Phase V, DHA
Shop # 4-5, Falak Naz Arcade, Shahr-e-Faisal
Shop # 29, Hassan ali centre, M.A jinnah road
17
Karimabad, near Mina Bazar, Federal B Area

Opp. English biscuits Factory, KIA
Plot # 185, Sector 11-L, Main ZMC Road,
Orangi Town
Abul Hasan Isphahani Road, near IBA Gate
University of Karachi, Gulshan-e-Iqbal
Plot # H 6/1
Showroom # 1, Main National Highway,
Quidabad Lahandi
Shop # 3-19, DMCHS, near Gahni Sons, Tariq
Road
1-D, Main Sunset Boulevard, Phase 2, Defence
Shop #23, RusiLake Drive,Block 18, Gulistan
Johar
Shop # C-2/3, Al Hassan Plaza, Block # 13-A.
Gulistan Iqbal
Quetta Metha Mehal Street
Shop # 11, Gulistan Road, Opp. IG Office
Main Jinnah Road, Idara-e-Saqafat
Satellite Town, near Jillani Hospital
Shop # 1, Safia High School, Saddar Cantt,
Hyderabad
Opp. Faran Hotel
Shop # 14-25, Ward of Gul Center, Thandi
Sadak
Shop # 14, American Centre Tilak, Chari Road
Apwa Shopping Centre, near Dolphin Bakers,
Sukker
Main Queens Road
Shop # 4-5, Sidra Terrace, Minara Road
Shop # 13-14-15, Areej Commercial Centre,
Multan Old Ttehsil Chowk, Gulgasht Colony Bosan
Road
Shop # 1, Makkah Arcade, Near PTCL
Exchange, LMQ Road, Dera Adda
House # 1879-F/1, Khanewal Road
Shop # 2-3-91, United Square, Nusrat Road,
SP Chowk. Multan Cantt
Shop # 36, Rahma Commercial Centre,
Kutcheri Road
Bahawalpur Circular Road
Near Fawara Chowk
Muzzafargarh Opp. Fiaz Park, near National Bank
28 model town, Adjacent Daewoo Booking
Rahim Yar Khan
Office
18
Key Strengths
THE NETWORK
• We are partners with some of the leading vendors in the telecom industry,
who help us in providing the best and latest network solutions for our
businesses. These vendors include cellular giant Ericsson, Nortel,
Siemens, Cisco and Huawei.
• Warid has pioneered in key technologies which include the following:
- Custom-mode network for Pakistan’s environment
- Congestion-free connectivity in all coverage areas
- Roll out plan for complete national populated coverage by 2006
fully redundant network
- Robust design catering to future needs
- Future professional network (EDGE compatible and 3G upgraded
with soft switch and media gateway architecture)
- State of the art IP based contact center and leading data center
- Launch of WiMax services across Pakistan by the end of 2005
with revolutionary 3.5 GHz broadband solution
SERVICES BEYOND COMPARISON
Customers are the most important element in any organization. We distinguish

them as our biggest assets, and we strive for excellence by listening to their
needs. We work with our customers to gain an understanding of their business,
their goals and their objectives, to ensure that they receive the best possible
service and the right solutions to meet their demands.
We seek to be trendsetters in customer service, with our ‘one stop’ concept for all
telecom requirements. This will be achieved with the provision of a one window
operation for on-the-spot issue resolution and one stop service. We have the
maximum number of Sales and Customer Service Centers country Wide, with
who state-of-the-art Contact Centers of international standards, equipped with
cutting edge technologies to ensure real-time online services. Our highly trained
and well-groomed teams of Customer Service Executives are on hand 24 hours
to provide support. We have established Corporate Lounges, with a customer-
19
friendly environment to provide personalized care to our esteemed corporate

clients. Furthermore, an extensive network of franchises, Kiosks and mobile units
ensure easy and convenient accessibility.
INNOVATION
Warid is committed to providing superies levels of professional services to all its

customers-before during and after the deployment of our leading solution. To
accommodate our customers’ demands we have deployed a state of the art 2.5
G EDGE compliant network. There are also innovative services of various
standards that cater to a wide spectrum of users.
BEST PRACTICES
We believe in a process driven set up with comprehensive business covering all

our activities. All business processes are ETOM compliant as per accredited
international standards.
GSM Cellular Services
Warid Telecom decided to opt forGSM (Global System for Mobile

than one billion customers in 109 countries are using this technology. Warid
Telecom would be launching its cellular services based on 900 & 1800 GSM
Division of Responsibilities
SALES AND MARKETING:
Aggressive marketing strategies of Warid’s products and services have been

designed to ensure easy availability through multiple routes to market. The
following routes to market are envisaged;
20
Retail Network Affinity Telesales Corporate Solutions

Direct Sales
The marketing division will manage all of Warid’s marketing needs. Activities will
include:
Strategy & Forecasting Brand Management Marketing

Services
CUSTOMER SERVICES:
This division will be in-charge of;
Contact Centers Support Centers Credit & Collection Customer

Service Operations
TECHINICAL:
The technical team will comprise of;
Engineering – Radio Access (BTS), Core (NSS) & Core Transmission

Information Technology – Development & Operations Management
OPERATIONS AND PROJECT MANGEMENT:
This department is responsible for ensuring business and site acquisition as well
as site building, fraud management, revenue assurance and quality assurance.
HUMAN RESOURCE:
This division is responsible for recruitment, development, compensation and

benefits.
GOVERNMENT RELATIONS:
This division is responsible for maintaining an effective liaison of Warid, s

corporate policy objectives with the Government Agencies, Telecom Operators,
Regulatory Bodies, Electronic and Print Media.
21
ADMINISTRATION DEPARTMENT:
This is a centralized department responsible for various administration and

general supervision tasks which include:
Local Government Relations Office Maintenance and

management
Office Building Locations / Civil Works Coordination with Architects
/ Contractors
LEGAL AND COMPANY SECRETARY:
This department looks after all corporate and legal affairs and the legal
implication of all the transactions that are carried out by Warid Telecom nationally
and internationally. There matters may be related to financial institutions,
procurements, leasing, property matters, media contracts, international
agreements and litigation etc. Legal department also oversees all the regulatory
and legal implications of PTA and other governmental authorities.
PROCUREMENT AND LOGISTICS:
This division is in charge of all Logistics and Procurement-related matters.
FINANCE:
This division looks into following areas

• Managerial Accounting.
• Financial Accounting.
QUALITY ASSURANCE:
INTERNATIONAL ROAMING:
22
Comparison of Call Rates with other Operators.
Mobilink Ufone Paktel Instaphone Telenor Warid
Peak Peak Off- Peak & Off- Peak Off- Peak Peak Off-
& Off- Peak peak peak & peak
peak Off-
Peak
Local & Long Distance Calls to Same Network (Rs. per min.)
Airtime 2.70 2.50 1.50 3.00 1.80 3.99 0.99 2.45 2.00 1.50
15% GST 0.41 0.38 0.23 0.45 0.27 0.60 0.15 0.37 0.30 0.23
Total 3.11 2.88 1.73 3.45 2.07 4.59 1.14 2.82^ 2.30 1.73
Local & Long Distance Calls to Other Cellular Network (Rs. per min.)
Airtime 4.70 2.50 2.50 3.00 1.80 3.99 0.99 3.45 3.00 2.75
0.00 0.00 0.00 0.00 0.00 1.60 1.60 0.00 0.00 0.00
Interconnect
15% GST 0.71 0.38 0.38 0.45 0.27 0.84 0.39 0.52 0.45 0.41
Total 5.41 2.88 2.88 3.45 2.07 6.43 2.98 3.97 3.45 3.16
Local & Long Distance Calls to Fixed-line Network (Rs. per min.)
Airtime 4.70 2.50 2.50 3.00 1.80 3.99 0.99 3.45 3.00 2.75
0.00 0.00 0.00 0.00 0.00 2.01 0.52 0.00 0.00 0.00
Interconnect
15% GST 0.71 0.38 0.38 0.45 0.27 0.90 0.23 0.52 0.45 0.41
Total 5.41 2.88 2.88 3.45 2.07 6.90 1.74 3.97 3.45 3.16
International Calls (Rs. per min.)

Airtime 2.70 2.50 2.50 3.75 3.99 & 18.00 3.45 9.00 & 8.00 &
18.00 17.00
23
Access 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Charge
Int’l Long 5.00 18.00 18.00 18.00^^ 0.00 7.00 0.00 0.00
Dis. & &
15.00 18.00
15% GST 1.16 3.08 3.08 0.56 & 3.15 0.60 & 2.70 1.57 1.35 & 1.20
&2.66 & 2.70 &
3.22 2.55
Total 8.86 23.58 23.58 3.45 & 24.15 4.59 & 20.70 12.02 10.35 & 9.20 &
& & 20.70 19.55
20.36 24.67
Value Added Services
SMS Domestic (Rs.)

To Same 0.50 0.50
Network 1.00 0.50 0.50 1.00
0.08
15% GST 0.15 0.08 0.08 0.15
0.08
Total 1.15 0.58 0.58 0.58 1.15 0.58
To Other 1.00
1.50 1.50 1.00 1.50 1.00
Network
0.15
0.23 0.23 0.15 0.23 0.15
15% GST
Total 1.73 1.73 1.15 1.73 1.15 1.15
International Outgoing SMS (Rs.)
International 5.00
5.00 1.50 5.00 5.00 5.00
SMS
0.75
0.75 0.23 0.75 0.75 0.75
15% GST
Total 5.75 1.73 5.75 5.75 5.75 5.75
MMS Activation Service
Charges (Rs.) Not Service Not
75 Not Free
Available Available
Available Free
MMS/GPRS/VAS Charges
Monthly
Subscription 50
(Optional) Service
345 per Service Not
Free Not Free
year Available 8
Available
15% GST
Total 58
MMS Outgoing (Rs.)
6.00
Service
Service Not
Same Network 0.90 5.00 Not 5.00 3.00
Available e
Available
15% GST 6.90 0.75 0.75 0.45
24
Total 5.75 5.75 3.45

MMS Incoming (Rs.)
Same Network 5.00
15% GST 0.75 Service 3.00

Not Service Not
5.75 Not Free
Available Available
Available 0.45
Total
3.45
GPRS Charges
0Usage 15 15 15
Charges per
MB Service
Not 2.25 Service Not 2.25 2.25
Not
Available Available
Available
15% GST
Total 17.25 17.25 17.25
Balance Inquiry (Rs.)
Balance 0.50 0.43 0.43
Inquiry
Free 0.08 0.07 Free Free
15% GST 0.07
Total 0.58 0.50 0.50
Miscellaneous Charges
Change of
Prepaid 100 300 Not Available 300-450 150

Number 250
100 300 460 150
Postpaid 250
Number
Conversion
Charges
From Free Free Free Free 150
prepaid to Free
postpaid
From Not
postpaid to 100 250 200 Free Available 150
prepaid
Reactivation
of blocked
50 Free 200 Free Free**
Prepaid
number 200 Free 200 Free Free** Free
Postpaid Free
number
SIM
Replacement
25
Charges 50 200 100 150 150

200
Prepaid 50 200 100 Free 150
200
Postpaid
Paktel to Paktel calls are charged on per second basis
Warid to Warid calls are charged on 30 sec duration
Instaphone airtime charge for 2nd min onwards is Rs. 1.99 per min in Peak
Time
^Telenor to Telenor airtime charges for 2nd min onwards Rs. 1.67 per min,
Telenor to other networks 2nd min onwards rs. 2.82 per min (including 15%
GST)
^^Rs.(18+3)+3.15=24.15
Off-peak Time: Ufone & Warid 10 pm to 7 am, Instaphone 12 am to 7 am,

Paktel 10pm to 7am
**In case of termination Rs. 150
10% Advance Tax is deducted from the purchase value upon Card Activation.
26
Job Description
Marketing:
Marketing is a process in which you don’t bind yourself with any one
manufactured or produced item but can expand to other items as well.
Services
Services are Deeds, Preferences and Objects
Marketing Mix
1. Product
2. Price
3. Placement
4. Promotions
Product:
Our basic product is in the form of services
i-e we are Pakistan’s one of the best telecommunication organization and
serving the nation and providing the best quality services for GSM users in
Pakistan.
Services
Basic Services – FREE of Cost
• CLI
• Call Conference
• Call Hold and Call Waiting
• Call Divert
Value Added Services (VAS)
For only Rs. 3 per transaction, enjoy any of the following Value Added Services:
• Surf Now (Mobile internet) download (per 200KB)

• Picture Messaging and MMS (per 100KB)
• Voice Mail (no deposit or retrieval charges)
Pricing:
27
One of our main strength in the mix is our pricing- i.e;
Flaxi Tariff
We have introduced first time in Pakistan. Where we can select a tariff plan
according to our needs. We have a plan that is just for you.
Tariff:
Want a worthwhile Postpaid Package?

With Warid's unique billing system, you only get billed for a call on a 30 second
basis when calling from Warid to Warid, Warid to PTCL landline and Warid to
International Zone 1 & 2, instead of the existing per minute charges. This is not
applicable on Off-net (Warid to other mobile operators) numbers in Pakistan.
Click here to compare our postpaid tariffs with other cellular operators.
Package Silver Gold Platinum Diamond

Connection PostpaidPostpaid Postpaid Postpaid
Activation Tax 150 150 150 0
Monthly Line Rent 0 150 500 2,500
No. of Friends & Family
5 10 20 unlimited
members
Monthly VAS Subscription 50 0 0 0
Free of Charge
Free outgoing Minutes
0 60 240 1,000
(Monthly)
Free SMS (Monthly Units) 0 15 50 100
Free MMS (Monthly Units) 0 3 5 10
Free Internet (Monthly Units) 0 3 5 10
Voice (Peak Hours) Rs. per minute

Friends and Family 1.50 1.25 1.00 0.50
On-net (Warid to Warid) 2.00 1.75 1.50 0.50
Off-net (National) 3.00 2.75 2.50 2.00
International (Zone 1) 9.00 8.00 7.00 6.00
Voice (Off Peak Hours) Rs. per minute
28
Friends and Family 1.00 1.00 0.75 0.50

On-net (Warid to Warid) 1.50 1.50 1.25 0.50
Off-net (National) 2.75 2.50 2.25 2.00
• Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am
Short Messaging Service (SMS)

On-net (Warid to Warid) Rs. 0.50
Off-net (National) Rs. 1.00
International SMS Rs. 5.00
VAS (Rs. 3.0 per transaction)
Surf Now (Mobile Internet) download per 200 Kb
Picture Messaging per 100 Kb
Warid Zone Content Download per 100 Kb
• Download SMS based content for Rs. 2.00 per transaction

• Download MMS based content for Rs. 4.00 per transaction
• MMS unit is a message of size 100KB maximum
• Internet unit is an upload or download of 200KB
• MMS is charged for both receiving and sending
Notes
• All On-net (Warid to Warid), Warid to PTCL and Warid to International Zone 1 &
2 calls will be billed on a 30 second basis, except Off-net calls on other cellular
operators, which will be billed on a per minute basis.
• All (Off-net) calls made to other cellular operators will be billed on a per minute
basis.
• Security Deposits will be as follows:
Security Deposits
National Rs. 1,000
International Rs. 5,000
International Roaming Rs. 20,000
• The National security deposit will not apply to Diamond package, i.e. minimum
security deposit will be Rs. 5,000.
• All free minutes and SMS are subject to taxes, however, no tax is leviable if they
are marketed as bundled with line rent.
• Friends and Family are On-net minutes only.
29
• No upfront line rent will be deducted on any post paid customer.

• Post Paid connection costs will be Rs. 150.
• All free minutes/SMS in post paid are given on a monthly basis. Please note that
this does not include ISD minutes & SMS.
International Zones
International (Zone 1) International (Zone 2)

All Countries other than
United States
Zone 1
Canada Australia (Mobile)
Australia (Landline) Japan (Mobile)
France (Landline) UK (Mobile)
Germany (Landline) South Africa (Mobile)
Belgium (Landline) France (Mobile)
Italy (Landline) Germany (Mobile)
Spain (Landline) Belgium (Mobile)
Netherlands (Landline) Italy (Mobile)
Japan (Landline) Spain (Mobile)
Singapore Netherlands (Mobile)
Hong Kong All Middle Eastern Countries
China
UK (Landline)
South Africa (Landline)
Zem Tariffs.
Want a worthwhile Prepaid Package?

With Warid's unique billing system, you only get billed for a call on a 30 second
basis when calling from Warid to Warid, Warid to PTCL landline and on all
International Calls, rather than the existing per minute charges. This is not
applicable on Off-net (other mobile operators) numbers in Pakistan.
Click here to compare our pre-paid tariffs with other cellular operators.
Package Silver
30
Connection Prepaid
Activation Tax 300
Free Airtime Rs. (On Activation) 150
No. of Friends and Family Members 5
Monthly VAS Subscription (Optional) 50
In Sindh Rs. 50 is levied as stamp duty on new connection sales
Voice (Peak Hours) Rs. per minute

Friends & Family 1.50
On-net (Warid to Warid) 2.00
Off-net (National) 3.00
International (Zone 1) 9.00
Voice (Off Peak Hours) Rs. per minute
Friends & Family 1.00
On-net (Warid to Warid) 1.50
Off-net (National) 2.75
• Scratch Cards are available in the following denominations: Rs. 100, Rs. 250,
Rs. 500, Rs. 1000
• All scratch cards valid till 12 months
• Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am
Note: All charges are exclusive of Government taxes and levies such as sales tax at
15% and advance withholding tax at 10%.
Short Messaging Service (SMS)

On-net (Warid to Warid) Rs. 0.50
Off-net (National) Rs. 1.00
International SMS Rs. 5.00
31
VAS (Rs. 3.00 per transaction)

Surf Now (Mobile Internet)
per 200 Kb
download
Picture Messaging & MMS per 100 Kb
• Download SMS based content for Rs. 2.00 per transaction

• Download MMS based content for Rs. 4.00 per transaction
• MMS unit is a message of size 100KB maximum
• Internet unit is an upload or download of 200KB
• MMS is charged both for receiving and sending
• All free Airtime/ Value in pre paid is one-time.
Note: Kindly call our contact center by dialing 321 from your Warid phone for
subscription and activation of Value Added Services and for registering your
Friends & Family Members.
Key Factors (Depending on your Package Plan)
Ø Zero Line Rent also on postpaid

Ø Rs. 0.50 – Rs.1.50 for Friends & Family (Warid To Warid)
Ø Rs. 0.50 – Rs.2.00 on net (Warid To Warid)
Ø Rs. 2.00 – Rs.3.00 calls anywhere in Pakistan
Ø Rs. 6.00 – Rs.9.00 for Zone-1 International calls
Ø Rs.15.00 – Rs.18.00 for Zone-2 International calls
30 Second Billing
With Warid’s unique billing system, we only get billed for a call on a 30
second basis (when calling from Warid to Warid) rather than the existing per
minute charges.
It is applicable on other networks on just from Warid to PTCL and, Warid to

International.
No Long Distance charges
Now we don’t have to pay extra for any long distance call-just dial any
nationwide PTCL or mobile number of any network and we will be charged local
rates.
Nationwide FREE Roaming
Roam freely anywhere in Pakistan and receive calls free of charge within the
Warid coverage area.
FREE Incoming Calls
32
Talk as much as we can receive calls free of charge on our Warid phone.
Placement:
We have started our network in 28 main cities of Pakistan, i.e;
1. Lahore
2. Karachi
3. Islamabad
4. Rawalpindi
5. Peshawar
6. Queta
7. Sargodha
8. Gujranwala
9. Hyderabad
10. Sialkot
11. Abbotabad
12. Dera Ismail Khan
13. Bahalwalpur
14. Sheikhupra.
15. Kasur
16. Taxila
17. Wah Cantt
18. Attock
19. Faisalabad
20. Sahiwal
21. Okara
22. Gujrat
23. Jhelum
24. Sukkhur
25. Multan
26. Muzaffar Garh
27. Rahim Yar Khan
28. Mandi Bahauddin
Promotion:
33
We are promoting our network through different advertising Medias. Such

as;
Television
We are promoting our products and services through our main channel i.e;
Tensports
In this channel we are main sponsors of Sports and Cricket News.
Outdoor advertisement
Outdoor advertisement is an integral part of our promotion. In the outdoor

Advertisemt we have installed signboard on different parts of the city not only In
Lahore but also In Islamabad and Peshawar.
Franchises
Through Franchises
Sports activities
Warid has also sponsored Pakistan’s A1 Grand prix Team for the Motor Sport
world cup.
Bank Alfalah
Bank Alfalah is also our main promotional partner as for as. Because it is sister
concern organization of Warid Telecom.
Newspapers
We are also promoting our organization and its promotional activities through the
main Newspapers.i.e; The News, Jang, The Dawn Etc.
Telemarketing
Our main strength for all our marketing activities and for all our products and
services is telemarketing. For this purpose we have our team of Experienced
Marketing Personnel. And I am also a member of this team.
We collectively share ideas for our new Promotions and activities. I am also
having an active part for these activities.
34
For all our promotional activities we directly communicate with our

customers and collect the points of views from the subscriber and the customer.
With the all communication we collect all the feedback and appreciation for our
development purposes.
Training &development sessions
After collecting all the feedback and information we arranged our T&D session
for our new marketing and promotion strategies.
Training and Development sessions not only held partially but also held regularly
on daily basis for our daily activities and promotions.
Special Schemes
Hereunder are some of our main promotional activities and for all these
activities I was also included in the team of developers who promoted the ideas
through different Bulk sms contents and through regular sms contents.
Special Ramadan Alerts
First time in the telecommunication history of Pakistan we have started

special Ramadan Alerts.
It includes;
i. Sehri Alerts
ii. Aftari Alerts
iii. Namaz Timing Alerts
Cricket Alerts
Pakistan & England Cricket Series
We have successfully started Pakistan Vs England Cricket series alerts. We

were the pioneer of these cricket alerts.
After our services the competitor organizations also followed our patron and
they also have started all doing this.
Hajj Special Service
We have started a special campaign for special Hajj package for this purpose
we made special contracts with the Saudi Organizations i.e; Aljawal and
Etihad Al-Etisalat.
35
Al-Jawal
For the subscribers who will choose the network of Aljawal they have the
facility of receiving an Incoming SMS free of cost from any where in the world.
Etihal Al Etisalat
For using Etihad Al Etisalat network, 5 Outgoing SMS to all over the world
are free of cost.
Quiz Competition
We have started our campaign for Quiz competition for our subscribers. For
that purposes we have sent some quizzes to our customers. The benefit for that
quizzes was to provide an entertainment and also the winners of these quizzes
are going to have Trips to Bhurbin, Dubai and Kuala Lumpur (Malaysia). And
also having free Airtime of worth Rs.200.
Ring tones Contents
We are also entertaining our customers for sending the special Ring Tones
Contents. From these contents they have the facility to choose any content
and Ring tone from their own choice.
36
Conclusion
Warid Telecom’s main aim is to provide the latest, cutting-edge technology, yet
affordable
means of communication, catering to people from all walks of life. We have the
infrastructure, business set-up and campaign management expertise to facilitate
us in building a solid reputation through the delivery of reliable technologies and
services, along with dedicated management and customer service personnel.
As fixed and mobile technology constantly evolves, our excellent resources will
enable us to develop new solutions that can enhance your demands and
offerings by bringing new and innovative services to the market first.
With the world of business becoming increasingly sophisticated, the requirement

for rapid, reliable and cost-effective solutions is critical to the success of our
corporate clients and individual customers. Most businesses have a common
range of requirements, but many have far more complex needs. As a dynamic
company, Warid Telecom takes pride in its ability to respond rapidly and with
great flexibility to meet individual customer needs.
WARID TELECOM – COMMUNICATION AT ITS BEST.
37

9.warid Telecom - (Marketing Mix)

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

9.warid Telecom - (Marketing Mix)

Hochgeladen von

Copyright:

Verfügbare Formate

Generated by Foxit PDF Creator © Foxit Software

http://www.foxitsoftware.com For evaluation only.

The vision of this company,

“To be the leading national communication provider with a

Warid Telecom has implemented a new and modern corporate identity as a

Warid Telecom's brand values include;

• Quality - the best available

• Strategic vendors and partners to assist in rolling out these services in a

Warid Telecom's vision is "To be the leading national communication

• Quality - the best available

• Strong partners to assist in launching these services and creating effective

Well rounded employees who wish to become part of this adventure.

Message from The Chairman.

The Abu Dhabi Group's Telecom Businesses include:

With a projected capitalization of US $200 million, Wateen Telecom plans to lay

• International optical fiber network linking Pakistan with China, Central

The Board Advisory Committee, to the Board of Directors, consists of the

Board Advisory Committee

Executive Member Committee

Zafar Iqbal - GM Human Resources

The Board Advisory Committee, along with Warid Telecom's experienced

His Highness Sheikh Nahayan Mabarak Al Nahayan - Member of the Royal

His Excellency Sheikh Suroor Bin Mohammed Al Nahayan - Chamberlain of the

His Highness Sheikh Hamdan Bin Zayed Al Nahayan

His Excellency Sheikh Saeed Bin Nahayan Mabarak Al Nahayan

Mr. Omer Ziad Jaafar Al Askari

M/S Electro Mechanical Company LLC

Bank Alfalah-Leading Private Bank of Pakistan.

Fully licensed commercial bank in Pakistan

Wholly Owned Properties and Companies:

Previously known as the Abu Dhabi Grand

Warid Telecom's partnership philosophy encompasses key stakeholders such as:

International Telecom Operators / Carrier Sales Business

Warid Telecom is constantly establishing dedicated company owned sales and

Shahalam Chowk, Lahore

Road, Sadar, Rawalpindi

Karimabad, near Mina Bazar, Federal B Area

SERVICES BEYOND COMPARISON

Customers are the most important element in any organization. We distinguish

friendly environment to provide personalized care to our esteemed corporate

Warid is committed to providing superies levels of professional services to all its

We believe in a process driven set up with comprehensive business covering all

GSM Cellular Services

Warid Telecom decided to opt forGSM (Global System for Mobile

SALES AND MARKETING:

Aggressive marketing strategies of Warid’s products and services have been

Retail Network Affinity Telesales Corporate Solutions

Strategy & Forecasting Brand Management Marketing

This division will be in-charge of;

Contact Centers Support Centers Credit & Collection Customer

The technical team will comprise of;

Engineering – Radio Access (BTS), Core (NSS) & Core Transmission

OPERATIONS AND PROJECT MANGEMENT:

This division is responsible for recruitment, development, compensation and

This division is responsible for maintaining an effective liaison of Warid, s

This is a centralized department responsible for various administration and

Local Government Relations Office Maintenance and

LEGAL AND COMPANY SECRETARY:

PROCUREMENT AND LOGISTICS:

This division is in charge of all Logistics and Procurement-related matters.

This division looks into following areas

Comparison of Call Rates with other Operators.