Tvs Projects

RIT, Department of Management Studies, Hassan.
Page 1

EXECUTIVE SUMMARY

This project has been undertaken on the topic A STUDY ON ADVERTISEMENT
AND SALES PROMOTIONACTIVITIES OF HEERA TVS MOTORS, MYSORE.
The main objective of this study is to know the best media of advertisement, to analyse
the impactness of promotional activities I purchasing, to know the customer traffic level in Heera
TVS Motors.
Survey was conducted at Heera TVS Motors , mysore.questionnaire was handed over to
100 customers by random sampling .Data was collected through the open ended questionnaire
and analysed by percentage method by using tables charts and graphs. It was found that majority
of the customers expect more advertisements in local television channels and local newspapers
and to offer more discounts. Suggestions are given to the company to improve their present
status in the market. It is recommended to Heera TVS Motors that the company should even
concentrate more on middle and lower section of society and can offer more discounts to woo the
customers.

RIT, Department of Management Studies, Hassan. Page 2
TABLE OF CONTENTS

CHAPTER
NO.
PARTICULARS PAGENO.
1 INTRODUCTION
2 INDUSTRY PROFILE
3 COMPANY PROFILE
Background and inception of the company
Nature of the business carried
Vision, Mission and Quality Policy
Products / Service profile
Area of operation- Global / national / Religional
Ownership Pattern
Competitors Information
Infrastructural Facilities
Achievement /Award if any
Work flow model ( End to End)
Future growth and prospects
4 Mckensys 7S frame Work with special reference to
organization under study

5 SWOT ANALYSIS
6 Analysis of Financial statement
7 Learning Experience



Introduction
TVS Group
TVS Group is one of India's oldest business groups. It is a giant conglomerate with
presence in diverse fields like automotive component manufacturing, automotive dealerships
and electronics. Today, there are over thirty companies in the TVS Group, employing more
than 40,000 people worldwide and with a turnover in excess of USD 2.2 billion.
TVS Motor Company is the third largest two-wheeler manufacturer in India and one
among the top ten in the world, with annual turnover of more than USD 1 billion in 2006-
2007, and is the flagship company of the USD 4 billion TVS Group.
A bike for anyone
TVS motor currently manufactures a wide range of two-wheelers from mopeds to
racing inspired motorcycles. Motorcycles (TVS apache, TVS star, TVS flame).Variomatic
scooters (TVS scooty, pep +, TVS teenz) and Mopeds (TVS XL Super, TVS XL Heavy
Duty)


CHAPTER-1
INDUSTRY PROFILE:
ABOUT AUTOMOTIVE INDUSTRY: India is the second largest manufacturer and
producer of two-wheelers in the world. It stands next only to Japan and China in terms of the
number of two-wheelers produced and domestic sales respectively. This distinction was
achieved due to variety of reasons like restrictive policy followed by the Government of
India towards the passenger car industry, rising demand for personal transport, inefficiency
in the public transportation system etc.
The Indian two-wheeler industry made a small beginning in the early 50s when
Automobile Products of India (API) started manufacturing scooters in the country. Until
1958, API and Enfield were the sole producers.
In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers.
Finally, in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio
of Italy. The agreement expired in 1971.
In the initial stages, the scooter segment was dominated by API; it was later
overtaken by Bajaj Auto. Although various government and private enterprises entered the
fray for scooters, the only new player that has lasted till today is LML.
Under the regulated regime, foreign companies were not allowed to operate in India.
It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto
being as high as 12 years.
The motorcycles segment was no different, with only three manufacturers viz
Enfield, Ideal Jawa, and Escorts. While Enfield bullet was a four-stroke bike, Jawa and the
Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated by Enfield
350cc bikes and Escorts 175cc bike.

The two-wheeler market was opened to foreign competition in the mid-80s. And the
then market leaders - Escorts and Enfield - were caught unaware by the onslaught of the
100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient
low power bikes, demand swelled, resulting in Hero Honda - then the only producer of four
stroke bikes (100cc category), gaining a top slot.
The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki
and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles
respectively. These two players initially started with assembly of CKD kits, and later on
progressed to indigenous manufacturing. In the 90s the major growth for motorcycle
segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25%
CAGR in the last five years.
The industry had a smooth ride in the 50s, 60s and 70s when the Government
prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden
growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume
of 1.9mn vehicles in 1990.
The entry of Kinetic Honda in mid-eighties with a Variomatic scooter helped in
providing ease of use to the scooter owners. This helped in inducing youngsters and working
women, towards buying scooters, who were earlier, inclined towards moped purchases. In
the 90s, this trend was reversed with the introduction of scooterettes. In line with this, the
scooter segment has consistently lost its part of the market share in the two-wheeler market.
In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in
a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles.
Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94.
Hero Honda showed a marginal decline in 1992.
The reasons for recession in the sector were the incessant rise in fuel prices, high
input costs and reduced purchasing power due to significant rise in general price level and
credit crunch in consumer financing. Factors like increased production in 1992, due to new

entrants coupled with the recession in the industry resulted in company either reporting
losses or a fall in profits.
India is one of the very few countries manufacturing three-wheelers in the world. It
is the world's largest manufacturer and seller of three-wheelers. Bajaj Auto commands a
monopoly in the domestic market with a market share of above 80%, the rest is shared by
Bajaj Tempo, Greaves Ltd and Scooters India.
The total number of registered two-wheelers and three-wheelers on road in India, as
on March 31, 1998 was 27.9mn and 1.7mn respectively. The two wheeler population has
almost doubled in 1996 from a base of 12.6mn in 1990.


CHAPTER 2
COMPANY PROFILE:

ABOUT HEERA MOTORS: Heera TVS Motors was established in 24 January 2006 in
Mysore. The chairman of Heera TVS motors is MR Farooq and managing director is
Mr. Shariff.
ORGANISATION PROFILE
Name of the Organization : HEERA MOTORS
Address of the company : #898, N.S. ROAD,
NANJUMALIGE CIRCLE
K.R. MOHALLA
MYSORE-24
Year of Establishment : 2006
Board of Directors : CHAIRMAN- MR FAROOQ
MANAGING DIRECTOR MR SHARIFF


ABOUT TVS MOTOR COMPANY:
A. BACKROUND AND INCEPTION OF THE COMPANY
TVS Motor traces its origins back to the entrepreneurial spirit of Trichur Vengaram
Sundaram Iyengar who gave up lucrative careers in the Indian Railways and in banking to
set up his own business. He began with Madurai's first bus service in 1911 and founded
T.V.Sundaram Iyengar and Sons Limited, a company that consolidated its presence in the
transportation business with a large fleet of trucks and buses under the name of Southern
Roadways Limited. When he died in 1955 his sons took the company ahead with several
forays in the automobile sector, including finance, insurance, and manufacture of two-
wheelers, tyres, and components. The group has managed to run 33 companies that account
for a combined turnover of nearly $3 billion.
Early years:
Sundaram Clayton, then the flagship company, was founded in 1962 in collaboration
with Clayton Dewandre Holdings, United Kingdom. It manufactured brakes, exhausts,
compressors and various other automotive parts. The company set up a plant at Hosur in
1978 to manufacture mopeds as part of a new division. A technical collaboration with the
Japanese auto giant resulted in the joint-venture Ind Suzuki Limited in 1982 between
Sundaram Clayton Ltd and Suzuki Motor Corporation. Commercial production of
motorcycles began in 1984.
Suzuki relationship
TVS and Suzuki shared a 19 year long relationship that was aimed at technology
transfer to enable design and manufacture of two-wheelers specifically for the Indian
market. Rechristened TVS-Suzuki, the company brought out several models such as the
Suzuki Samurai, Suzuki Shogun, and Suzuki Fiero. Differences in opinion on how to run the
joint venture eventually led to the partners going their separate ways in 2001 with the

company being renamed TVS Motor, relinquishing rights to use the Suzuki name. There was
also a 30 month moratorium period during which Suzuki promised not to enter the Indian
market with competing two-wheelers. The company also got over a period of labour unrest
that required Chairman Venu Srinivasan to take tough measures to resurrect a company that
was in a state of turmoil. He would go on to invest in new technology, nurture in-house
design, and implement Toyota-style quality programs.

Recent
Over the years TVS Motor has grown to be the largest in the group, both in terms of
size and turnover, with four state of the art
[6]
manufacturing plants in Hosur, Mysore and
Nalagarh in India and Karawang in Indonesia. TVS Motor is credited with many innovations
in the Indian automobile industry, notable among them being the introduction of India's first
two-seater moped, the TVS 50cc. The company became the leader in its category of sub
100 cc mopeds, having sold 7 million units. It also introduced the TVS Scooty, which is
India's second largest brand in the scooterette segment. The TVS Jive launched in November
2009 became India's first clutch-free motorbike aimed at a stress-free rider experience while
the unisex scooter TVS Wego is targeted at urban couples, featuring body-balance
technology for easier handling. On 1 June 2012, TVS Motors reported a dip of 5% in its
total sales for May 2012. In July 2012, TVS Motors and BMW Motorrad were reported to
be in talks for technology sharing.

B. NATURE OF THE BUSINESS CARRIED
TVS Group is one of India's oldest business groups. It is a giant conglomerate
with presence in diverse fields like automotive component manufacturing, automotive
dealerships and electronics. Today, there are over thirty companies in the TVS Group,
employing more than 40,000 people worldwide and with a turnover in excess of USD 2.2
billion.

TVS Motor Company is the third largest two-wheeler manufacturer in India and one
among the top ten in the world, with annual turnover of more than USD 1 billion in 2006-
2007, and is the flagship company of the USD 4 billion TVS Group.
C. VISION MISSION AND QUALITY POLCY
VISION OF TVS COMPANY
We are committed to being a highly profitable, socially responsible, and leading
manufacturer of high value for money, environmentally friendly, lifetime personal
transportation products under the TVS brand, for customers predominantly in Asian markets
and to provide fulfillment and prosperity for employees, dealers and suppliers.
MISSION OF TVS COMPANY
Tvs motor: driven by the customer
Tvs motor will be responsive to customer requirements consonant with its core
competence and profitability. Tvs motor will provide total customer satisfaction by giving
the customer the right product, at the right place, at the right time.
QUALITY POLICY OF TVS COMPANY
Openness and transparency - with an innate desire to do well
Policy management
Training and standardization
Empowering People - to do their best
Being Flexible - to adapt to the changing environment and evolving customer needs


D. PRODUCTS AND SERVICE PROFILE
Products
Two Wheelers in India was set up as a joint venture between TVS and Dunlop, UK
in 1960. The company supplies wheels as Original Equipment to all major vehicle
manufacturers in the country. Wheels India is entering into collaboration with Titan, the
world leader in off-highway vehicle wheels relating to earthmoving, construction, and
agricultural equipment. Manufacturing Plants are located at Chennai, Tamil Nadu, Rampur,
UP and Ranjangaon, Maharashtra. Wheels India has a workforce of 100.
Products and Service
Wheels for commercial vehicle, cars, jeeps, tractors construction equipment / earth
mover and defense vehicle, wire wheels for export and air suspension systems for
commercial vehicle.
Launched Models:
Indias first 2 seater 50cc Moped TVS 50, launched in Aug 1980.
First Indian Company to introduce 100cc Indo-Japanese motorcycles in Sept 1984.
Launched Indias first indigenous Scooterette (sub-100 cc Variomatic scooters), TVS
Scooty in June 1994.
Introduced Indias first catalytic converter enabled motorcycle, the 110cc Shogun in
Dec 1996.
Launched Indias first 5-speed motorcycle, the Shaolin in Oct 1997.
Launched TVS Fiero, Indias first 150 cc, 4 stroke motorcycles, in April 2000.
Launched TVS Victor, 4-stroke 100 cc motorcycle, in august 2001; Indias first fully
indigenously designed and manufactured motorcycle.

Launched TVS Centra in January 2004, a world-class 4-stroke 100 cc motorcycle
with the revolutionary VT-I Engines for best-in-class mileage.
Launched TVS Star in Sept 2004, a 100 a motorcycle which is ideal for rough
terrain.
Products:
TVS Victor
4-Stroke, 125cc, performance motorcycle with VT-I technology.

TVS Apache: 4-Stroke, 150cc high performance motorcycle.


TVS Scooty: 4-Stroke, 90cc scooterette for the new generation.

TVS Centra: 4-Stroke, 150cc premium performance motorcycle.

TVS Star: 4-Stroke, 100cc value for money economy motorcycle for good mileage
and rugged terrain.


TVs Apache RTR 250 Bike

E. AREA OF OPERATION - GLOBAL/NATIONAL/REGIONAL
The company is having their manufacturing plants at Hosur in Tamilnadu, Mysore in
Karnataka and Solan in Himachal Pradesh. They are also having one unit located at
Indonesia. Their subsidiaries include Sundaram Auto Components Ltd, TVS Motor
Company (Europe) BV, TVS Motor (Singapore) Pvt Ltd, PT TVS Motor Company,

Indonesia, TVS Energy Ltd and TVS Housing Ltd. TVS Motor Company Ltd is a part of
Sundaram Clayton group in TVS group of companies. In the year 1979, Sundaram-Clayton
Ltd started Moped Division at Hosur.

F. OWNERSHIP PATTERN
BOARD OF DIRECTORS
NAME

POSITION
Venu Srinivasan

Chairman & Managing Director
K.N. Radhakrishnan

President & CEO
H. Lakshmanan

Director
T. Kannan

Director
C.R. Dua

Director
K.S. Bajpai

Director
R. Ramakrishnan

Director
Prince Asirvatham

Director
H.S. Goindi

President - Marketing & Sales
Harne Vinay Chandrakant

President NPI
S.G. Murali

Executive Vice President - Finance


G. COMPETITORS INFORMATION
Bajaj Auto
Hero motocorp
Maharashtra scooters
Atul auto
Scooters India
Kinetic engg
Lml
Kinetic motors
Vccl
H. INFRASTUCTURAL FACILITIES:
Infrastructural facilities are the basic requirements that a company should provide for
its employees in order to get the better performance from them. TVs motor company is
providing is all the infrastructural facilities to create a healthy working environment in the
company.
The company provides the following infrastructural facilities:-
A well-furnished A/C working place.
Canteen and lunch room
Water supply and Rest room facilities.
First aid facilities
Coffee shop in the company

Secured parking facilities.
Sports room.
Vehicles for technical department

I. ACHIEVEMENTS / AWARDS:
TVS Motor Company has been awarded 'Star Performer - Silver Shield' in two/three
wheelers category, by EEPC India, for excellent export performance for year 2007-08
The Deming Prize - TVS Motor Company is the only two-wheeler company in the
world to be awarded the world's most prestigious and coveted recognition in Total Quality
Management
Technology Award 2002 from Ministry of Science, Government of India for the
successful commercialization of indigenous technology for TVS Victor
Asian Network for Quality Award 2004 - TVS Scooty Pep won the prestigious
'Outstanding Design Excellence Award' from Business World and National Institute of
Design
Progressive Manufacturer 100 Award - TVS wins coveted 2009 Progressive
Manufacturer 100 Award for end-to-end automation of the entire business process of its
lubricant brand, TVS TRU4
TPM Excellence Award 2008 - First category by Japan Institute of Plant
Maintenance
Management- Emerging Corporate Giant in the Private Sector awarded by The
Economic Times and the Harvard Business School Association of India. Best

Managed Company award from Business Today, one of India's leading business
magazines.
Most Investor friendly company by Business Today, one of India's leading business
The 'Good Advertising' award by Auto India Best Brand Awards 2009.
SAP ACE AWARD 2007 - The company won the SAP ACE 2007 Award for
Customer Excellence in the Most Innovative Netweaver Category
TEAM TECH 2007 Award - TVS Motor Company bags TEAM TECH 2007 Award
of Excellence for Integrated use of Computer Aided Engineering Technologies

J.WORK FLOW
SALES

DELIVERY

PRE DELIVERY INSPECTION
INVOICE(BILLING)
ALLOTMENT
BOOKING
CUSTOMER ID
ENQUIRY


As every company has its own work flow model, TVS MOTOR COMPANY is also
having a unique work flow model. The work flow model is as below.
Forming the inner of the extended TVS family; our suppliers are involved at every
stage of product development.
We extend core values and best practices to all our suppliers. Through continuous training
forums we impart TPM (Total Productivity Maintenance) and JIT (Just in Time) practices.
Quality is the way of life
At TVS Motor Company, every department works in tandem to produce quality product.
The people from the pillars of support, strengthening the overall quality standards and
moving towards total customer satisfaction.
In our quest to achieves world class levels in quality as well as improvements in design and
processes, the company has formed special task forces to monitor quality related
performance. The basis tents of TQM, including daily work management, Policy
management, Kaizen (continuous improvement), training and standardization are followed
across our organization.
Acknowledges by the Japanese for Quality. We at TVS Motor Company are proud to have
been awarded the prestigious and coveted Deming Prize, instituted by JUSE (Union of
Japanese Scientists and Engineers). TVS Motor Company in the only 2-wheeler company in
the world to have received this award.
TVS Motor Company was also awarded the prestigious TPM Excellence award First
category by Japan Institute of Plant Maintenance (JIPM), rated as the benchmark in TPM
excellence in India.

I. FUTURE GROWTH AND PROSPECTUS
The high inflation and restricted availability of retail finance will continue to affect
the prospects of the two-wheeler industry. However, the company will have the benefit of all
the new products launched. This will help the company to reverse the declining trend in
sales and to report improved results. The company can also leverage the capacity created at
its HP plant and its entry into the three-wheeler industry. The Company continues its
rigorous focus on its costs through an effective deployment system. Value engineering and
aggressive global sourcing projects are being pursued to reduce material costs and also to
partially neutralize input material cost increases. Total Productive Maintenance (TPM) is
practiced in all the plants to ensure significant improvement in productivity and reduction in
manufacturing cost. During 2007-08 Hosur Plant & Mysore plant were awarded the TPM
excellence certificate by the Japanese Institute of Plant Management (JIPM).


CHAPTER-3
MCKENCYs 7 S FRAMEWORK:
The 7S framework has first appeared in the book "The Art of Japanese Management"
by Richard Pascal and Antony Athos in 1981. The two authors were looking at how
Japanese industry had been so successful, at around the same time Tom Peter and Robert
waterman were exploring what made a company excellent. The 7S Model was born at a
meeting of the four authors in 1978. It then appeared in the book "In search of Excellence"
by Peters and Waterman in 1982. Subsequently, it was taken up as a basic tool by the Global
Management Consultancy Company Me Kinsey to diagnose the cause of organizational
problems and to formulate programs for improvement, then on it became famous as Me
Kinsey 7S Model.
7S-Model
The seven-S are a framework for analyzing organization and their effectiveness,
looks at The seven key elements that make the organizations successful, or not , Structure,
Skills, Style. Strategy, Systems, Staff & Shared values.
Work for Analyzing and improving organizations "Seven-S" formula- A
comprehensive guide is to analyze the Culture and Behavior of Corporations.
Those seven elements are distinguished in so called hard S's and soft S's. The hard
elements (green circles) are feasible and easy to identify. They can be found in strategy
statements, corporate plans, organizational charts and other documentations.
The four soft S's however, are hardly feasible. They are difficult to describe since
capabilities, values and elements of corporate culture are continuously developing and
changing. They are highly determined by the people at work in the organization. Therefore it

is much more difficult to plan or to influence the characteristics of the soft elements.
Although the soft factors are below the surface, they can have a great impact of the hard
Structures, Strategies, and Systems of the organization.

Mckensys 7S Frame Work

1. Strategy:

Strategies are the actions a company plans in response to or anticipation of changes
in its external environment. It also includes purposes, Mission, Objectives, Goals and major
action plans and polices. Some of the strategies of Tvs motor company as follow,
Customer oriented
Attracting and retaining customers
Uses non-traditional marketing strategy
Behavioral psychology
Used young population as strategic blessings
Track strategic initiatives of the company

Employee oriented
Consider biggest assets
Employee welfare
Standardization of staff room
up gradation for technical education
2. Style:
The leadership style of TVs motor company is flat in nature. For TVs motor
company, management, Finance, Marketing, Human Resource, Purchasing departments are
created separately which works independently.
3. Structure:
In general structure is referred as the framework in which the activities of the
organization's members are coordinated. The four basic structural forms are the functional

form, divisional structure, matrix structure, and network. Some of the structures of various
departments of TVs motor company are as follows
ORGANIZATION CHART

Managing director
Director
General manager
Assistant G.M.
Financial manager
Sales manager Service manager
Accountants
Asst. sales manager
Team leaders
Sales consultants /
executives
Marketing co-ordinator
Asst. service manager
Supervisor
Employees /
technicians

4. Skills:
Skills refer to the fact that employees have the skills needed to carry out the
company's strategy. Skills can be acquired by Experience, Training and Development - it
ensures people known how to work and stay update with the latest techniques.
Certain standard skills are required in employees in order to perform . TVs motor
company gives more stress on quality of the brands. In order to will be two sessions for
continues improvement for the skill is continues improvement in products and processes.
Following arc the different skills, which the employee should possess at different levels of
Organization.
Basic Skills: Developed capacities that facilitate learning and rapid acquisition of
Knowledge for the purpose of Active learning, Listening, Speaking, writing, Critical
thinking.
Complex Problem solving Skills: Developed capacities used to solve ill-defined
problems in complex, real world for the purpose of Complex problem solving. Resource
Management Skills: Developed capacities used to allocate resource efficiently for
the purpose of Management of Financial, Personal and Material Resources and Time
Management.
Social Skills: Developed capacities used to Work with people to achieve Goals for
the purpose of Coordination. Instructing, Negotiation, Persuasion, service orientation and
social perceptiveness.
System Skills: Developed capacities used to understand, monitor and improve socio-
technical system purpose of Judgment and decision making, System analysis and
Evaluation.
Technical Skills: Developed capacities used to Design, set-up, operate and correct
malfunctions informing Equipment Maintenance, Selection, Installation, operation

Monitoring and Analysis. Programming, Repairing, Trouble shooting and Technology
Design.
Training: According to Flippo Training is as act of increasing the knowledge and skills of
an employee for dang a particular Job"

5. Systems:
In general sterns refer to "The formal and informal procedure, including innovation
systems, compensation systems, management information systems and Capital allocation
systems mat govern everyday activity.
Systems in the 7S framework refer to all the rules, regulations and procedures both
formal and informal that complement the organization structure. It includes all the processes
and information flows that link the organization together, consisting of management
information system, production planning and control systems, cost accounting procedures,
capital budgeting systems recruitment, training & development systems, planning &
budgeting systems, performance evaluation systems.
6. Staff:
A staff means, a group or team formed to carry out a particular function or a task.
That the company has hired able people trained them well and assigned them to the right
jobs. This is done by the process of Selection, Training, Reward and Recognition, Retention.
Motivation and assigning to appropriate work are all key issues. Here in the TVs motor
company there are """ permanent employees and '"" temporary employees, and are classified
by giving grades on the basis of the seniority and superiority in the company.the company
recruit the staff
7. Shared Values:
Shared values are what engender Trust and link an organization together. Shared
values are also the identity by which an organization is known throughout its business areas.

Thus, some of the values that are shared by both the employees and the management at TVs
motor company are as follows
Product and service quality
Productive efficiency
Team work
Customer satisfaction
TPM (Total Productive Management)
TQM (Total Quality Management)

CHAPTER 4
SWOT ANALYSIS
You will be looking back at these threats when you consider your contingency plans.
The SWOT analysis is a valuable step in your situational analysis. Assessing your firm's
strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very
simple process that can offer powerful insight into the potential and critical issues affecting
a venture.
The SWOT analysis begins by conducting an inventory of internal strengths and
weaknesses in your organization. You will then note the external opportunities and threats
that may affect the organization, based on your market and the overall environment.
Strengths
1. Minimal response time due to good teamwork.
2. Government Bank giving more attention to installation loan improvement.
3. Focus on customer delight besides customer satisfaction.
4. Ever time more demand.
5. Latest Hi-tech core concepts of production & quality.
Weaknesses

1. The company has a strong portfolio of products spread across almost the entire spectrum
of the two-wheeler market.
2. Inconsistency in delivering quality products and service .
3. The degree of success enjoyed by model introduction would be critical performance
determinate.
4. More than 50% of the targeted customer are youngsters
Opportunities
1. Opportunity to adopt modern techniques.
2. Government will provide local market facility to producer.
3. Government and bank will give financial help to improve technology.

Threats
1. Price fluctuation.
2. Natural calamities TVs motors smart move faced with tough competition.
FINANCIAL STATEMENT
Income statement

INCOME for the period ended 31/03/2011 and 2012
Particulars
Income and Expenses MARCH 2012 (Rs. In
lakh.)
MARCH 2011
1) Sales
(motor vehicles and spare parts)

8500.00

7362.62

2) Other income
5.2

18.47
3) Interest and dividend from investment.
14.32

11.09
4) discount received from Hero moto cop.
6.32

4.58

4) Closing stocks

89.56

124.00
TOTAL INCOME 8615.4 7520.76

EXPENDITURE for the period ended 31/03/2012 and 2011

1) Opening stocks

124.00

103.00

2) wages to employees

1598.00

1630.00

3) payment to employees (salary)

2784.28

2156.76

4) depreciation

2364.00

2258.00

5) administration expenses

1171.00

967.00

6) interest paid

253.00

-


7) Taxes and duties

200.00

257.00

8) rent paid

86.00

119.32

TOTAL EXPENDITURE

8547.28

7491.08

PROFIT / LOSS (after tax)

35.12

29.68

BALANCE SHEETS FOR THE YEAR 2011-2012 AND 2010-2011
PARTICULAR
2012 MARCH 2011 MARCH
(Rs.) (RS.)
Sources Of Funds
Share Capital 26500000

26500000

Reserves & Surplus 5356625 3982030

Net Worth 31856625

30482030
Secured Loans 5469870 3866289

Unsecured Loans 2243380

2422850

Total Debt 7713250

6289139
Total Liabilities 43461759

40264785

Applications Of Funds
Fixed asset
Gross block (before
depreciation)
29598765 27526851
Less: Accum. Depreciation 3847839 3478490
Net gross block (after
depreciation)
25750926 24048361
Investments
Short term investments 1074527 1293470
Long term investments 2149053 1969676

Current assets
Inventories 6262560 5323176
Cash at bank 2158974 2283974
Sundry debtors 3496217 3181557
Accounts receivable 2569502 2164571
Total Current Assets 14487253 12953278
Current liabilities
Sundry Creditors 2759920 2345932
Other Current Liabilities 765984 612787
Provisions
Provi. For tax - 125000
Provi. For depreciation 365980 409897
Total Current Liabilities 3891884 3493616
Net Current Assets 10595369 9459662
Total Asset 43461759 40264785

LEARNING EXPERIENCE
The Project training created a sensory impression in my mind putting across what
actually is an organization and how it operates to serve the public along with the fulfillment
of their objectives. This sensory impression guide in production units theoretical concepts.
The Management concepts were difficult to analyze. But, after plant training me felt
empowered with confidence and understood different management concepts in pragmatic
manner.
I came to know the importance of different management functions such as planning,
organizing, staffing, directing, and controlling which guide the organization in facing
stiff competition from competitors.
I got to know how centralized structure is doing through others and with others work
and things.
I understood the way in which, the workflow model helps in organizing work by
determining authority and responsibility for staff.

I was able to understand company is having sufficient number of employee/ workers
with different skills, talents abilities attitude etc. and how they are being utilized in
optimum manner in achieving organization goals.
The In-plant training helped me in knowing the importance of group effort when
compared to individual effort in organization; also importance of human relations
was known which help in getting things done through others.
Through this training I was able to understand company is having sufficient number
of employee/ workers with different skills, talents, abilities, attitudes etc. and how
they are being utilized in optimum manner in achieving organization goals.
I learnt the importance of leadership traits which guide in achieving personal as well
as organization goals.
At last, We fed that in plant training has shaped my personal skill, talent, ability,
attitude etc. that guide me in contributing to organization as well as nation by
working efficiently and effectively.


GENERAL INTRODUCTION

A STUDY ON ADVERTISEMENT AND SALES PROMOTION
ACTIVITIES OF HEERA TVS MOTORSUCTION
Sales promotion is an important component of businesss overall marketing strategy,
along with advertising, public, and personal selling. The American Marketing Association
(AMA) defines sales promotion as media and non media marketing pressure applied for a
predetermined, limited period of time in order to stimulate trial, increase consumer demand,
or improve product quality. But this definition does not capture all the elements of modern
sales promotion. One should add that effective sales promotion increases the basic value of a
product for a limited time and directly stimulates consumer purchasing, selling
effectiveness, or the effort of the sales force.
Indian retail sector is witnessing one of the most hectic Marketing activities of all
times. The companies are fighting to win the hearts of customer who is God said by the
business tycoons. There is always a first mover advantage in an upcoming sector. In India,
That advantage goes to HEERA TVS MOTORS. It has brought about many changes in
the buying habits of people. It has created formats, which provide all items under one roof at
low rates.
STATEMENT OF PROBLEM
The major problem in which the Heera TVs motors is facing is unable to reach the
target, presently the Heera TVs motors covering 70% sales but it is not able to cover 100%
sales, so by giving more importance to advertisement and sales promotion activities the
company can reach its targets. So it is necessary to study about the advertisement and sales
promotion activities of Heera TVs motors.
OBJECTIVE OF THE STUDY
1. To know the best media for advertisements.
2. To know the customer traffic level in Heera TVs motors.
3. To analyze the impactness of promotional activities in purchasing.

SCOPE OF THE STUDY
The study is an investigation of the practice of advertisement and sales promotion
activities of Heera TVs motors at Mysore.
The study is useful in framing the future advertising policies, promotional activities,
programs of the company, thus improving their hold in the market.
This study focus on how customers are attracted by company advertisements towards the
products and how promotional activities helps to increase the sales of the Heera TVs
motors.
RESEARCH METHODOLOGY
This study is based on primary and secondary data through discussion with
respective authorities and journals, Heera TVs motors are used. Graphical methods are used
for better presentation of data and detailed analysis
SAMPLING
Sampling techniques are used to analyze the study of problem area. A sample size of
100 respondents is covered. Random sampling method of survey is selected to choose the
respondents.
STATISTICS TOOLS USED TO ANALYSIS
The collected data is analyzed by the percentage method graphs, charts, tables.
SELECT THE SAMPLE
SAMPLING DESIGN
The research was mainly opted on customers survey. The sample selected for survey
sampling method. Sample size of 100 respondents.

METHODS OF DATA COLLECTION
Methodology describes the method used to make the research in order to find the
facts and solve the problem systematically. Research design provides a guidance to enable to
keep of all action in order to meet the objectives. The survey was conducted by using both
primary data and secondary date.
PRIMARY DATA
Primary data are original source from which the researches directly collected, data
that have not been previously collected. In the present study primary data have been
collected from the questionnaires.
SECONDARY DATA
The major source of secondary or supporting data is Internet. The information on
Retail industry and company profile of Heera TVs motors was collected from the internet.
LIMITATIONS
As a part of random sampling of 100 respondents was only targeted for
administering the questionnaire.
Analysis of the data obtained from the questionnaire is subject to bias on the part of
the respondents.
It was possible to cover the entire customers of Heera TVs motors.


ANALYSIS AND
INTERPRETATION


DATA ANALYSIS AND INTERPRETATION OF
DEMOGRAPHIC PROFILE
Table No.: 1
Gender Number of Respondents Percentage (%)
Male 90 90
Female 10 10
TOTAL 100 100
ANALYSIS
From the Table No.: 1, the survey clearly shows that 90% of respondents belong to male and
remaining 10% of respondents belongs to female.

INTERPRETATION

From the above graphical representation result shows that majority of the respondents are
male.

AGE
Table No.: 2
Age Number of Respondents Percentage (%)
1520 34 34
2125 38 38
2630 10 10
3135 6 6
3640 10 10
40 & above 2 2
TOTAL 100 100
ANALYSIS
From the Table No.: 2, the result shows that, 34% of respondents belong to the age group
of 1520, 38% of respondents who visit TVS belong to the age group of 2125, 10% of them
belongs to the age group of 2630, 6% of them belongs to the age group of 3135, 10% of them
belongs to the age group of 3640 and remaining 2% fall in the category of 40 & above.


INTERPRETATION
From the above graphical representation result shows that majority of the respondents who
visit TVS are youngsters which is 38%.
OCCUPATION
Table No.: 3
Type Number of Respondents Percentage (%)
Business 18 18
Professional Executive 10 10
Self Employed 24 24
Others 48 48
TOTAL 100 100
ANALYSIS
From the Table No.: 3, the result shows that, 18% of respondents belong to business, 10%
of them of professional executives, 24% of them are self employed and remaining 48% belongs to
others.


INTERPRETATION
From the above graphical representation result shows that majority of the customer who visit
TVS belongs to others which is 48%.
INCOME
Table No.: 4
Income Level (in Rupees) Number of Respondents Percentage (%)
1,00,0002,00,000 12 12
50,0001,00,000 10 10
20,00050,000 24 24
6,00020,000 22 22
Nil 32 32
TOTAL 100 100
ANALYSIS

From the Table No.: 4, the result shows that, 12% of respondents income fall between 1 lakh
to 2 lakh, 10% of them fall between 50000/- to 1,00,000/-, 24% of them have income between
20000/- to 50000/-,22% of them have income between 6000/- to 20000/- and remaining 32% of them
dont have any income.

INTERPRETATION
visit TVS might be students as they dont have any income of there own which is 32%.
1. How did you come to know about the Heera TVs Motors?
(a) News Papers (b) Friends (c) Posters
(d) Television (e) Other
Table No.: 5
Criteria Number of Respondents Percentage (%)
News Papers 5 5
Friends 42 42
Posters 1 1
Television 48 48
A Study on advertisement and sales promotion activities
Others 4 4
TOTAL 100 100
ANALYSIS
From the above table, respondent are selected 5% of news paper,42% of friends 1% of posters,
48% of television, 4% of others.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents came
to know about TVS through Television which is 48% and 2
nd
highest is 42% friends.
2. Have you seen the advertisement of Heera TVS Motors?
(a) Yes (b) No
Table No.: 6
Responses Number of Respondents Percentage (%)
Yes 80 80
No 20 20
TOTAL 100 100
ANALYSIS
From the Table No.: 6, it shows that 80% of the respondents are aware of the TVS
advertisement, 20% are not aware of the TVS advertisements.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents aware
of the advertisement of Heera TVS Motors is 80%.

3. If yes, through which media?
(a) T.V. (b) News Paper (c) Radio
(d) Mobile Vans (e) Others
Table No.: 7
Media Number of Respondents Percentage (%)
T.V. 48 48
News Paper 26 26
Radio 10 10
Mobile Vans 12 12
Others 4 4
TOTAL 100 100
ANALYSIS
From the above Table No: 7, it shows that 48% of the respondents have seen the advertisement
through the television, 26% of them through News Paper, 10% of them through Radio, 12% of them
through Mobile Vans, 4% of them through others.

INTERPRETATION
aware of the advertisement through television which is 48%.
4. According to you which is the best media for advertisement?
(a) T.V. (b) News Paper (c) Radio
(d) Mobile Vans (e) Websites
Table No.: 8
Media Number of Respondents Percentage (%)
T.V. 50 50
News Paper 26 26
Radio 12 12
Mobile Vans 02 02
Websites 10 10
TOTAL 100 100
ANALYSIS
From the Table No: 8, the survey result clearly show that, 50% of the respondents says that
television is the best media for advertising, 26% of the respondents says News Papers, 12% of them
says Radio is the best media, 2% says as mobile vans as the best media and remaining 10% says
Websites are the best media for advertising.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents says
that television is the best media for advertising which is 50%.
5. What is your opinion on the advertisement of Heera TVS Motor Company?
(a) Outstanding (b) Excellent (c) Good
(d) Average (e) Poor
Table No.: 9
Outstanding 1 1
Excellent 3 3
Good 65 65
Average 30 30
Poor 1 1
TOTAL 100 100
ANALYSIS
From the Table No.: 9, the survey clearly shows that 1% of the respondents rate Heera TVS
motors advertisements as outstanding, 3% of them Excellent, 65% of them Good, 30% of them
Average and 1% of them Poor.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents give
opinion on the advertisement of Heera TVS motors as Excellent which is 65%.
6. Which of the following factor made you to purchasing Heera TVS Motor Company Product?
(a) Model (b) Price (c) Advertisement
(d) Mileage (e) Scheme
Table No.: 10
Model 20 20
Price 15 15
Advertisement 20 20
Mileage 40 40
Scheme 5 5
TOTAL 100 100
ANALYSIS
From the Table No.: 10, the survey clearly show that 20% of the respondents purchase
because of Model, 15% of them purchase because of Price, 20% of them purchase of advertisement,
40% of them purchase Mileage and remaining 5% of them purchase because of Scheme.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents
purchase Heera TVS motors products because of its Mileage which is 40%.
7. Which purchase mode would you prefer?
(a) Fresh Purchase (b) Second hand purchase (c) Exchanged for old vehicle
(d) Exchange for EMI (e) Down Payment
Table No.: 11
Fresh Purchase 70 70
Second hand Purchase 2 2
Exchanged for old vehicle 3 3
Exchange for EMI 8 8
Down Payment 17 17
TOTAL 100 100
ANALYSIS
From the Table No.: 11, the survey clearly show that, 70% of the respondents thinks to buy
TVS vehicle through fresh purchase, 2% of them say that Second hand purchase, 3% of them
Exchanged for old vehicle, 8% of them say that Exchange for EMI and remaining 17% of them say
that through Down payment.

INTERPRETATION
think to Fresh Purchase of TVS which is 70%.
8. Which promotional activities will attractive you more?
(a) Offer (b) Discount (c) Coupons
(d) Other (e) None of the above
Table No.: 12
Offer 16 16
Discount 74 74
Coupons 8 8
Other 2 2
None of the above 0 0
TOTAL 100 100
ANALYSIS
From the Table No.: 12, the survey clearly show that 16% of the respondents says that offer is
the promotional activity attracts them more, 74% of them say that Discount is the promotional
activity attracts them more, 8% of them say that Coupons is the promotional activity attracts them
more, 2% of them say that others is the promotional activity attracts them more.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents say
that Discount is the promotional activity attracts them more which is 74%.
9. How satisfied are you with the promotional techniques like discount, extra offer, coupons of the
Heera TVS Motor?
(a) Very Satisfied (b) satisfied (c) Neither satisfied nor dissatisfied
Table No.: 13
Parameters Number of Respondents Percentage (%)
Very Satisfied 2 2
Satisfied 60 60
Neither Satisfied nor dissatisfied 17 17
Average 20 20
Poor 1 1
TOTAL 100 100
ANALYSIS
From the Table No.: 13, the survey clearly show that 2% of the respondents says that are
very satisfied, 60% of them say that are satisfied, 17% of them say that are neither satisfied nor
dissatisfied, 20% of them say that they are average and remaining 1% says that they are poor.

INTERPRETATION
satisfied which is 60%.
10. Which sales promotion activity is more attracted to customers?
(a) Exchange Mela (b) Free gifts (c) Other specify
Table No.: 14
0
20
40
60
80
100
120
Series1
Series2
Exchange Mela 75 75
Free Gifts 20 20
Other specify 5 5
TOTAL 100 100
ANALYSIS
From the Table No.: 14, the survey clearly show that, 75% of the respondents says
promotional activities of Heera TVS motors are attracted with Exchange Mela, 20% of them say that
are attracted through Free gifts and remaining 5% are attracted through the other specify.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents rates
the sales promotional activities of Heera TVS motors are attracted with Exchange Mela which is
75%.
11. Are you happy about Exchange Mela of Heera Motor Company?
(a) Yes (b) No
Table No.: 15
Yes 100 100
No 0 0
TOTAL 100 100
ANALYSIS
From the Table No.: 15, the survey clearly show that, 100% of the respondents says that yes,
they are attracted with Exchange Mela.

INTERPRETATION
the Exchange Mela of Heera TVS Motors which is 100%.

12. Which promotional activity will create long term impact?
(a) Advertisement (b) Sales Promotion (c) Publicity
(d) Personal selling (e) Others
Table No.: 16
Advertisement 60 60
Sales promotion 10 10
Publicity 30 30
Personal selling 0 0
Others 0 0
TOTAL 100 100
ANALYSIS
From the Table No.: 16, the survey clearly show that, 60% of the respondents says that
promotional activity will create long term impact by Advertisement, 10% of the respondents says
that promotional activity will create long term impact by Sales Promotion, 30% of the respondents
says that promotional activity will create long term impact by Publicity.

INTERPRETATION
the Advertisement will give promotional activity will create long term impact which is 60%.
13. Do you get enough ideas about product of Heera TVS Motors?
(a) Yes (b) No
Table No.: 17
Yes 92 92
No 8 8
TOTAL 100 100
ANALYSIS
From the Table No.: 17, the survey clearly show that, 92% of the respondents get enough idea
about product of TVS and the remaining 8% of them say No.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents says
that products of TVS gives enough idea which is 92%.
14. What is your opinion on the advertisement of Heera TVS Motor?
(a) Excellent (b) Very Good (c) Good
Table No.: 18
Excellent 16 16
Very Good 19 19
Good 44 44
Average 21 21
Poor 0 0
TOTAL 100 100
ANALYSIS
From the Table No.: 18, the survey clearly show that, 16% of the respondents rate TVS
advertisements as Excellent, 19% of the respondents rate TVS advertisements as Very Good, 44% of
the respondents rate TVS advertisements as Good and remaining 21% of the respondents rate TVS
advertisements as Average.

INTERPRETATION
From the above graphical representation result shows that majority give opinion on the
advertisement of the TVS as Good which is 44%.
15. How do you rate the promotional techniques used by TVS Heera Motors?
(a) Very Good (b) Good (c) Excellent
(d) Poor
Table No.: 19
Very Good 14 14
Good 76 76
Excellent 8 8
Poor 2 2
TOTAL 100 100
ANALYSIS
From the Table No.: 19, the survey clearly show that, 14% of the respondents you rate the
promotional techniques used by TVS Heera Motors is Very Good, 76% of the respondents you rate
the promotional techniques used by TVS Heera Motors is Good, 8% of the respondents you rate the
promotional techniques used by TVS Heera Motors is Excellent and remaining 2% of the
respondents you rate the promotional techniques used by TVS Heera Motors is Poor.

INTERPRETATION
the promotional techniques of TVS are Good which is 76%.
16. Do you need changes in sales promotion techniques of Heera TVS Motors?
(a) Yes (b) No
Table No.: 20
Yes 20 20
No 80 80
TOTAL 100 100
ANALYSIS
From the Table No.: 20, the survey clearly show that, 20% of the respondents sales
promotional techniques used by Heera TVS Motors rate Yes and remaining 80% of the respondents
you rate the promotional techniques used by Heera TVS Motors rate No.

INTERPRETATION
the sales promotional techniques of TVS are No which is 80%.
17. Did you influenced by positive information of your friends and others about TVS Sales
Promotion?
(a) Yes (b) No
Table No.: 21
Yes 76 76
No 24 24
TOTAL 100 100
ANALYSIS
From the Table No.: 21, the survey clearly show that, 76% of the respondents are influenced
by positive information of there friends and others about TVS Sales Promotion is Yes and remaining
24% of the respondents influenced by positive information of there friends and others about TVS
Sales Promotion is No.

INTERPRETATION
the sales promotion influenced by positive information of there friends and others of TVS which is
76%.
18. Why do you choose that product?
(a) Price (b) Availability (c) Mileage (d) Company Image
Table No.: 22
Price 20 20
Availability 15 15
Mileage 60 60
Company Image 05 05
TOTAL 100 100
ANALYSIS
From the Table No.: 22, the survey clearly show that, 20% of the respondents choose that
product by Price, 15% of the respondents choose that product by Availability, 60% of the
respondents choose that product by Mileage and remaining 5% of the respondents choose that
product by Company Image.

INTERPRETATION
the Mileage of TVS product which is 60%.
19. Have you got impressed by the Promotional Activities organized in College campuses by Heera
TVS Motors?
(a) Yes (b) No
Table No.: 23
Yes 50 50
No 50 50
TOTAL 100 100
ANALYSIS
From the Table No.: 23, the survey clearly show that, 50% of the respondents got impressed by
the Promotional Activities organized in College campuses by Heera TVS Motors is Yes and
remaining 50% of the respondents are not got impressed by the Promotional Activities organized in
College campuses by Heera TVS Motors is No.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents
impressed by the Promotional Activities organized in College campuses by Heera TVS Motors
which is 5050.
20. Do you think advertising campaign plays a significant role?
(a) Yes (b) No
Table No.: 24
Yes 96 96
No 4 4
TOTAL 100 100
ANALYSIS
From the Table No.: 24, the survey clearly show that, 96% of the respondents say Yes that
advertising campaign plays a significant role and remaining 4% of them say No.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents agreed
advertising campaign plays a significant role which is 96%.

0
20
40
60
80
100
120
Yes No
Number of Respondents
Number of Respondents
21. Do you think sales promotional activities are necessary?
(a) Yes (b) No
Table No.: 25
Yes 94 94
No 6 6
TOTAL 100 100
ANALYSIS
From the Table No.: 25, the survey clearly show that, 94% of the respondents say Yes to
sales promotional activities are necessary and remaining 6% of them say No to sales promotional
activities are necessary.

INTERPRETATION
From the above graphical representation result shows that majority of the sales promotional
activities are necessary which is 94%.
22. Which Company has got more publicity in recent past?
(a) TVS Motors (b) Bajaj Motors (c) Others
Table No.: 26

ANALYSIS
From the Table No.: 26, the survey clearly show that, 50% of the respondents say Company
has got more publicity in recent past to TVS Motors, 30% of the respondents say Company has got
more publicity in recent past to Bajaj Motors and remaining 20% of the respondents say Company
has got more publicity in recent past to Others.

INTERPRETATION
From the above graphical representation result shows that majority of the respondents thinks
TVS Motors has got more publicity which is 50%.
TVS Motors 50 50
Bajaj Motors 30 30
Others 20 20
TOTAL 100 100

RIT, Department of management studies, Hassan Page 66

FINDINGS


FINDINGS
From the demographic analysis it is clear that the most of the customers who visit to
the Heera TVS Motors are male with a age group of 21-25 whose income level lies in
NIL.
Majority of the responds had said that television media is the effective tool for
advertisement and rest of all the media has not effected the customers effectively.
Most of the responds are said that they have seen the advertisement of Heera TVS
Motors.
Majority of the respondents are selected TV.
Most of the respondents gave opinion good to the advertisement of Heera TVS
Motors.
Most of the respondents are influenced towards the TVS Motors product for the
purpose of Mileage.
Most of the responds are goes for fresh purchase.
Majority of the respondents says that discount given to the products of Heera TVS
Motors motivates the customers to purchase the products.
Most of the responds are satisfied by the promotional activities of Heera TVS Motors.
Majority of the respondents are attracted by exchange mela of Heera TVS Motors.
Nearly everyone selected on advertisement as create long term impact.
A good number of respondents are rate that, promotional techniques of Heera TVS
Motors are good.
Most of the respondents are selected Heera TVS Motors are satisfied through
Mileage.
Majority of the respondents are said that TVS Motors got the more publicity in recent
past.


SUGGESTIONS AND
RECOMMENDATIONS


Suggestions and Recommendations
Most of the customers are come to know Heera TVS Motors through television and
hence it is necessary for Heera TVS Motors to give more importance to
advertisements to attract the customers.
Increase more advertisement campaigns.
The advertisement given by Heera TVS Motors is not effective and hence by giving
innovative advertisement technique the Heera TVS Motors can attract more
customers.
Heera TVS Motors should start giving test drive to the customers.
Increasing the advertisements through print media where in it attracts common man
who reads the news papers and by posters, bill boards in every nook and corner of the
city.
Price along with quality helps to gain customers loyality. Heera TVS Motors has to
link quality and price there by increasing the purchasing behavior among the
customers.
Though Heera TVS Motors is giving discounts, lucky draws, gifts along with
purchased item, price offers with certain items, Heera TVS Motors has reengineer the
old techniques, so that made reached to the customers.


CONCLUSION


Conclusion
Heera TVS Motors is the exclusive dealership of well owned 2 wheelers. The Heera
TVS Motors has a good infrastructure to cater the needs of the customers.
Advertisement is an act of informing customers. It is a message like a poster, paid
announcement in or electric media which is designed to attract public attention. It is made to
promote a companys product, increase sales and boost its image in the mind of public.
Advertisement is a form of communication which can make the consumers aware of a
specific product or services available in the market. It is very important to create brand
awareness, brand positioning and loyalty among potential customers. It is also in various
forms like audio, video, and graphical.
Sales promotion is another important component of the marketing communications
mix. It is essentially a direct and immediate inducement. It adds extra value to the product
and hence prompts the customer to buy the product. It includes those sales activities that
supplement both personal selling and advertisement and coordinate them and make them
effective such as display s, shows, demonstrations and other non-recurrent selling efforts not
in the ordinary routine.
From the findings and analysis, it is clear that the Heera TVS Motors farm equipment
have moderate advertisement and sales promotion. T.V, News Papers, Radio, Magazines and
websites are the major advertisement and sales promotional tools used by the Heera TVS
Motors farm equipment.


ANNEXURE


QUESTIONNAIRE

I Dilip D.C ,pursuing MBA at RIT ,Hassan. As part of my academic
requirement, I have undertaken a project work on. A study on Advertisement
and sales promotion activities of Heera TVs Motors, Mysore. This questionnaire
is in relation to project. I request you to kindly spare your precious time to fill
up this questionnaire. All information will be used only for the academic
purpose.

1. NAME :
2. AGE :
3. Gender :
4. Occupation :
5. Income :
6. Address :

7. Ph no :

1. How did you come to know about the Heera TVs Motors?


a) News papers b) Friends
c) Posters d) Television
d) Others
2. Have you seen the advertisement of Heera TVs Motors ?
a) Yes - b) No-

3. If yes, through which media?
a) T.V b) News Paper
c) Radio d) Mobile Vans
e) Others
4. According to you which is the best media for advertisement?
a) T.V b) News Paper
c) Radio d) Mobile Vans
e) Websites
5. What is your opinion on the advertisement of Heera TVS motor Company?
a) Outstanding b) Excellent
c) Good d) Average
e) Poor
6. Which of the following factor made you to purchasing Heera Tvs motor
company products?


a) Model b) Price
c) Advertisement d) Mileage
e) Scheme

7. Which purchase mode would you prefer?
a) Fresh purchase b) Second hand purchase
c) Exchanged for old vehicle d) Exchange for EMI
e) Down Payment
8. Which promotional activities will attractive you more?
a) Offer b) Discount
c) Coupons d) Other
e) None of the above
9. How satisfied are you with the promotional techniques like discount, extra
offer, coupons of the Heera TVS motor?
a) Very satisfied b) Satisfied
c) Neither satisfied nor dis-satisfied
d) Average e) Poor


10. Which Sales promotion Activity is more attracted to customers?
a) exchange mela b) Free gifts
c) other specify

11.Are you happy about exchange mela of tvs heera motor company?
a)Yes b) No
12.Which promotional activity will create long term impact?
a) Advertisement b) Sales promotion
c) Publicity d) personal selling
e) Others
13. Do you get enough ideas about product of Heera Tvs motors?
a) yes b)No
14. What is your opinion on the advertisement of Heera tvs motors?
a) Excellent b) Very Good
c) Good d) Average
e) Poor
15. How do you rate the promotional techniques used by Tvs Heera motors?


a) v. good b) good
c) Excellent d) Poor
16.Do you need changes in sales promotion techniques of Heera tvs motors?
a) Yes b) No

17. Did u influenced by positive information of your friends and others about
Tvs Sales Promotion?
a)Yes b) No
18.Why do you choose that product?
a) Price b) Availability
c) Mileage d) Company Image
19.Have you got impressed by the promotional activities organized in college
campuses by Heera Tvs motors?
a) yes b) No
20.Do you think advertising campaign plays a significant role?
a)yes b)No
21.Do you think sales promotional activities are necessary?
a)yes b)No
22. Which company has got more publicity in recent past?


a) tvs motors b) bajaj motors
c) Others
23.Comments/suggessions:

BIBLIOGRAPHY


BIBLIOGRAPHY
Marketing Management by Philip Kotler
www.tvsmotors.com
www.google.com

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