2012

ABC College Dubai,

UAE

Name: Tariq Bin
Haider

BUSINESS STRATEGIES


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Table of Contents
Executive Summary: .................................................................................................................................. 3
Our Vision: ............................................................................................................................................... 4
Our mission: ............................................................................................................................................ 4
Our Values: ............................................................................................................................................. 4
Student-centered: ................................................................................................................................... 4
Introduction: ................................................................................................................................................ 5
Purpose: ...................................................................................................................................................... 6
Question/problem of the research: .......................................................................................................... 6
Project Brief: ................................................................................................................................................ 7
Outcomes: ................................................................................................................................................... 8
Plan of Action: ............................................................................................................................................. 8
Project Cost ................................................................................................................................................. 9
Opportunity Rationale ................................................................................................................................ 9
Viable Economic Size .......................................................................................................................... 10
Proposed Capacity ............................................................................................................................... 10
Proposed Courses ............................................................................................................................... 10
Current Industry Structure: ..................................................................................................................... 11
MARKET ANALYSIS: .............................................................................................................................. 11
Target Market:....................................................................................................................................... 11
1. Students ............................................................................................................................................ 12
2. Professionals .................................................................................................................................... 12
Competition: .............................................................................................................................................. 12
Strategic Plan:....................................................................................................................................... 13
Manpower requirements: .................................................................................................................... 13
Land and Building: ................................................................................................................................... 14
Project Cost: .......................................................................................................................................... 15
Sample of Questionnaire: ....................................................................................................................... 17



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Executive Summary:
The purpose and scope of this information memorandum is to introduce the subject
matter and provide a general idea and information on the requirements and establish a
new college in Dubai. All the material included in this document is based on
data/information gathered from various sources and is based on certain assumptions.
Although, due care and diligence has been taken to compile this document, the
contained information may vary due to any change in any of the concerned factors, and
the actual results may differ substantially from the presented information. We do not
assume any liability for any financial or other loss resulting from this memorandum in
consequence of undertaking this activity. In this report we covered all aspects of the
business. The present situation of the city and its population. Due to rapid growth of
population the requirements of the educational institutes are growing very fast. There
are good opportunities to establish a new college to provide some advanced studies of
information technology to fulfill the requirements of the people, so that they can
complete their studies and then serve the nation and country.



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Our Vision:
We will make our society a better place by providing a transformative life experience
through empowering those who study with us to think and learn in progressive,
innovative ways, including those we have not yet imagined.
Our mission:
Sault College will be recognized as the pre-eminent student centered post-secondary
institution in the province with an unyielding dedication to giving students the tools to
reach their goals, and in doing so, will be a cornerstone of the communities we serve.
Our Values:
Reaching the goals of Sault Colleges Strategic Plan will involve the combined effort of
our organization and community partners who will be guided by the following:
Student-centered:
We exist for the sake of our students.
Respect:
We value each other as persons and treat each other with equity and respect.
Excellence:
We are engaged in the constant and passionate pursuit of excellence in our people,
programs, and service.
Communication:
We encourage the active and honest sharing of ideas and information.
Collaboration:
We promote teamwork and participatory decision-making.
Eco-conscious:
We respect the environment and will use an eco-conscious approach in all that we do.


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Partnerships:
We are committed to making the community better through positive impact on local
organizations.
Inclusive:
We will be accessible to those who want to learn with us.
Innovative:
We will work effectively across disciplines to embrace new approaches together.
Introduction:
This research will carry out a study to see if it would be feasible to open a new college,
'New Emirates Institute of Technology (NEIT) ' in Dubai town centre. The reason I have
chose to investigate this type of business venture is because I take an interest in this
type of business as I would like to look into it in the future, and also feel Dubai
possesses the qualities, and provides a great opportunity to start up a business of this
nature and for it to be successful. To find out whether this business venture would be
feasible, a feasibility study needs to be carried out covering all aspects relating to
starting up a new business. Several tools will have to implement to do so.
There are two main types of tools that will be used; these include research tools and
analysis tools. Firstly the primary research will include interviews and questionnaires,
and from this the information needed such as,
Demand levels and
Financial information


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These points will be analyzed to help with the final decision of the study. For secondary
research company account will be used, along with books, maps, and Internet sites. All
these sources will allow me to find out about the local area of Dubai such as
demographic information and statistics. All this research will aid me in being able to
make my location decision.
There are several analytical tools that will be implemented, and these will be marketing
tools such as PEST analysis and SWOT analysis, financial tools such as cash flow
forecast and break-even analysis. Then the final part of the report will be the analysis
and conclusion, to actually see if it is viable to open a college as a business venture in
Dubai.
Purpose:
The main purpose of this college will be to provide the educational facilities to those
people who want to enhance their carriers regarding their professional growth. It will
facilitate to those young people who finished their high school studies and want to
search some skilled jobs as well.
Question/problem of the research:
We are going to research and analyze the importance of advance education for the
youth as well as for whole nation to participate in the progress and development of the
individual and the country.
It is the reality that no nation can make progress without getting and exploring new
dimensions of literature, science and technology. This the century of advanced
technology. Only those people or nation will be survived who will spent their efforts to
get more success in the fields of technologies.



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Project Brief:
This document describes the investment opportunity about setting up a college of
providing educational & training services in Information Technology. The college can
start mainly by offering short courses and with the passage of time can venture to
develop into a proper degree awarding authority. The institute can be established in any
of the major cities of the country. However, with a phenomenal growth of IT colleges in
Karachi, Lahore and Islamabad, a college offering quality education and wide course
options, opened up in other large peripheral cities is expected to earn early recognition
and student preference. The project will offer following short courses in the initial phase.
Visual Basic + SQL Server (Database)
3-D Graphics
CCNA (Networking)
Microsoft Certified Service Engineer (MCSE)
Applications Software (IT Office)
E-Commerce
Auto Cad
This combination is designed according to the needs of a particular target market and is
by no means rigid. Each individual entrepreneur will have to carry out a market research
and offer a course offer corresponding to the educational needs and requirement of his
particular community and city.


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Outcomes:
In developing students, Sault College has created four statements reflecting the
outcomes we seek by accomplishing the actions outlined in our Strategic Plan. Because
the success of our learners is fundamental to our existence, we want our students to
say the following about our College:
1. I get the education I want and more.
2. The people are great.
3. It was worth it to come here.
4. The experience changed my life.
With these statements in mind, we will operate in a student-centered way and center
our organization around these four themes to create superior interactions and
experiences.
Plan of Action:
As part of the Colleges strategic direction from 2010 to 2015 we will
take action on the following four cornerstones resulting in the four
student outcomes previously described:
Programs
People
Partners
Place (facilities)


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We will build on our traditional strengths by continually finding new ways in which we
can improve as an organization while working collaboratively and creatively together
towards an exciting and promising future.
Project Cost
The college is designed to provide high quality education services to IT industry. An
optimum ration of one PC to one student has been used. The college will have a
number of classrooms cum computer labs equipped with twenty-two1 computers linked
through a network, one media projector in each lab and proper air conditioning facilities.
24 hours free and unlimited Internet access to students is recommended. Total
investment in the project is around AED 1.9 million including a working capital
requirement of AED 0.46 million.
Opportunity Rationale
Information Technology Sector has become the rapidly progressing and the focus of
attention in the entire world. Since the last three years, the IT sector of UAE was
growing at a rate of 50% since last three years. A marked increase in software export
figures are an indication of this booming industrys potential. Due to fast pace growth of
IT sector, 1, 00,000 young people were employed in the fiscal years. UAE earned $108
million from software exports in last few years. Whereas, in contrast, other countries like
India $17.2 billion and China has a tremendous share from software export in the same
year. The concept of Call Centers, Medical Transcription and outsourcing are rapidly
developing in UAE. This export of software opportunity cannot be tapped without a
properly trained human resource base. The government has recently engaged itself
towards provision of high quality IT education in the country and also encourages


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private sector to contribute its due share. All the income from such a venture is income
tax free. In addition to this, various financial incentives offered by the government to
software export houses are expected to result in a surge of demand for highly qualified
software professionals in the next few years. In addition to the existence of high market
demand, the project economics are also healthy, portraying a reasonably positive profit
margin.
Viable Economic Size
An IT college is a service offering business and there cannot be a standardized viable
economic size. However for this particular set up, it is expected that a minimum of 6-7
course offerings and a minimum of 8-10 students per class will enable the entrepreneur
to earn health returns on his/her investment.
Proposed Capacity
The capacity of the proposed IT College at any point in time is 20-25 students in the two
classes. However, the capacity can be increased if the number of prospective students
increase in future.
Proposed Courses
Following courses, suggested fees & expected number of students are proposed for the
IT College.


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Note: Fees are subject to the admission fee.
Current Industry Structure:
According to an approximate figure, there are more than 150 IT institutes in UAE.
There is a general trend moving towards IT studies in UAE that makes this industry
even more attractive. The local market is divided into different tiers depending on the
quality of faculty, training facilities and affiliation. Bulk of the market however is attracted
towards recognized and established groups. Therefore a number of foreign IT institute
chains are coming into UAE including, APTECH & APIIT. In addition to these foreign
affiliated institutions, local colleges with long established histories of quality education
are also running as successful ventures.
MARKET ANALYSIS:
Target Market:
The target market for an IT College can be divided into subgroups depending on
different criteria. These market segments will depend primarily on the city and locality in
which this institute is to be established. However, for simplicity, this target market can
be divided into two major groups.


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1. Students
School/College going students taking part time courses
Full time IT Students
2. Professionals
Any IT college shall assess the need of each of the individual target group and design
its course offer accordingly. General guidelines for course offer include enough demand
in the area and availability of a qualified instructor. In addition to that, the product offer
shall be well balanced to offer different selected segments of the market according to its
demand. MS Office and Internet package can suffice for schools going children, but
college students will demand certification-oriented courses like MCSE, C++, OCP, VB,
& JAVA. Macro Media, E-Commerce and Graphic Designing would be the courses
demanded by professionals looking for skill diversification and enhancement. Moreover,
the college shall adopt a policy where there is a balanced mix amongst the specialized
courses that can act as flag bearers for the college enhancing its image, as well as
simple courses that can bring volumes to the college.
Competition:
Competition for any new IT college comes both from private as well as public sector.
However, the public sector colleges are until now engaged in provision of longer degree
courses in IT education and are not very well recognized in short courses. In the market
of short IT courses, there are different tiers of competition present in the market. IT
education market in big cities like Abu Dhabi, Dubai, Sharjah are primarily dominated by
well recognized branded IT colleges with long historic track record or a foreign
affiliations. Some of the colleges in this group are Nicon, Informatics, APTECH, APIIT to


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name a few. However, along with this front line schools, there are numerous other
schools providing economical/cheap educational facilities to growing number of IT
students.
Strategic Plan:
Mushroom growth of IT colleges in major cities of the country has left any new entrant in
the business with limited viable options. One of these is to distinguish itself through
provision of high quality education and that too in cities & places where quality
education is not easily available. Good quality education would mean hiring qualified
instructors and offering a reasonably wide range of education services in a
technologically well equipped environment.
Manpower requirements:
The primary human resources requirement for an IT College is the course instructors for
different courses offered by the institute. The number of the instructors depends on the
courses offered and their pay structure will also be determined by the quality of
education that the institute is expected to provide. Good quality qualified computer
professionals at competitive salaries are abundantly available. Qualified professionals
for high-end computer programs are not easily available in here. The recommended
option for such a venture is to hire visiting faculty members from different universities at
attractive salary packages in the initial phase. During this initial phase, the management
can train own permanent staff or hire from among the qualified computer professionals
passing out from its own college.



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A detail of the required personnel is given in the table below.

Land and Building:
The college will have two classrooms that will also act as computer labs. In addition to
that, a separate IT room is required for hosting the server, the same IT room can also
be utilized as a faculty room. The detail of required constructed land & building is given
below:



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Though ideally, a purpose built building can best suit an IT college, however any
building with the required space in a peaceful environment can be rented out for the
purpose. While selecting a suitable location, following points should be kept in mind:
There should be sufficient parking available for students.
The place should be conveniently accessible and within the reach of public
transport route.
An IT College should preferably be not located in a congested or commercial
area.
Telephone, electricity and Internet facility should be available.

Project Cost:

Capital Investment for purchase of equipment is the major component of total project
cost of an IT college. While the detail of individual items is given above in the machinery
section, a summary of the capital investment is given below.


In addition to capital investment, the project will also require working capital. This detail
is given below:


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Sample of Questionnaire:
Kindly read the following questions and answer them clearly. This is a community based
survey to open some new colleges in the city(Dubai) Your positive and valuable
response help us to analyze the college requirements.
Personal Information
1. Sex: ( ) Male ( ) Female
2. Nationality: ( ) Local ( ) Expatriates
3. Age: ( ) Below 18 ( ) 18-25 ( ) 25-35 ( ) 35-50
( ) 51 or older
4. What do you say about the tuition fees of colleges in UAE is affordable?
1. Strongly disagree 2. Disagree 3. Agree 5. Strongly agree
5. The educational stream in the colleges is sufficient.
1. Strongly disagree 2. Disagree 3. Agree 5. Strongly agree
6. Does College education support you in your professional carrier?.
1. Strongly disagree 2. Disagree 3. Agree 5. Strongly agree
7. What kind of studies you need?
1. Business 2. IT 3. Mass communication 4. Medicine
8. Do you agree the college level education is important for country
development?
1. Strongly disagree 2. Disagree 3. Agree 4. Strongly Agree
9. Do you happy by the government provided support to the college level
education?
1. Yes 2.No 3. Do not know
10. After completion of your college education, you will get good job?


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1. Yes 2. No 3. Not Sure
11. Can you pay more fee for your college education?
1. Yes 2. No.
12. What do you think the requirements of the college education?