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The$Struts:$Put$your$Money$on$Me:$ Deconstruction !

The$Struts$are$a$ British$alternative$rock$band.$$They$are$ influenced$by$the$glam$rock$icons$of$the$seventies,$the$ Beatles,$Oasis,$Led$ Zeppelin ,$ the$Kaiser$Chiefs,$Queen$and$ AC/DC.$$This$is$their$debut$ video,$released$1 st $ June$2014.$ The$video$is$targeting$viewers$who$enjoy$old$school$ rock’n’roll$and$who$enjoy$interesting$and$unconventional$ videos. $$ The$video$was$directed$by$Rhys$Frampton. $

Camera:$

The$entire$music$video$ is$shot$with$one$ camera,$and$in$on e$ take.$$This$is$strange$ because$most$music$ videos$use$the$ traditional$method$of$ a$variety$of$shots;$ this$technique$of$ filming$one$take$is$difficult$because$so$ many$things$could$go$wrong.$$Someone$could$miss$their$cue,$ someone $ could$trip$over$etc.$$But$usi ng$the$one$take$means$ the$audience$isn’t$distracted$by$cuts$and$transitions,$ moving$their$focus$away$from$the$music.$$ $

moving$their$focus$away$from$the$music.$$ $ Also$the$entire$video$ is$filmed$using$a$

Also$the$entire$video$ is$filmed$using$a$ camera$dolly,$adding$ another$element$to$the$ video.$$This$is$a$ difficult$shot$to$ complete$success fully$ as$the$camera$operator$ has$to$make$sure$the$

video.$$This$is$a$ difficult$shot$to$ complete$success fully$ as$the$camera$operator$ has$to$make$sure$the$

camera$does$not$ shake, $ the$focusing$and$the$ changing$ framing.$$By$using$the$camera$dolly$the$video$has$a$sense$ it$is$always$moving$forward$and$keeps$the$viewer$ interested$in$the$action$on$screen.$$ $

The$most $ noticeable$camera$technique$in$the$video$is$the$ speed.$The$video$was$originally$recorded$at$a$higher$frame$ rate$with$the$song$playing$faster$and$the$band$performing$ at$the$same$speed.$$Then$in$post R production$the$vi deo$was$ slowed$down$to$the$same$speed$as $ the$song.$$The$result$is$ a$strange,$dream$like$quality$to$the$video,$allowing$the$ audience$to$see$each$detail$of$the$video$and$understand$ the$song’s$lyrics$more$easily$as$the$lead$singer$mouths$ them. $

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them. $ $ $ Editing: $ Editing$is$ extremely$ minimalist$in$this$

Editing:$

Editing$is$ extremely$ minimalist$in$this$ video$as$the$entire$ video$was$done$in$ one$take.$$But$I$ think$the$fact$that$ there$are$not$cuts$bar$for$the$titles$ means$the$viewer$has$ more$time$to$connect$with$the$band$and$what $ i s$happening$ on$screen.$$ Also$because$ the$video$has$no$breaks$it$makes$ the$audience$feel$like$they$are$actually$there$with$the$ band$because$we$see$life$without$cuts$and$transitions. $

Sound:$

The$only$sound$that$can$be$heard$in$the$video$is$the$ record.$$ This$connotes$to$the$audience$that$the$vi deo$is$ not$real$and$is$dream$like.$$This$makes$it$more$

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interesting$for$ the$audience;$and$ adding$in$the$ slow R motion$and$ zany$content$ makes$the$video$ an$exciting$ experience. $

zany$content$ makes$the$video$ an$exciting$ experience. $ Mise R en R scene: $

MiseRenRscene:$

Throughout$the$entire$video$the$only$light$source$is$ natural$light. $$ The$video$is$set$outside$meaning$the$ easiest$it$is$the$easiest$light$source$to$use. $$ The$light$ is$evenly$spread$across$the$frame$meaning$it$is$easy$to$ watch$and$does$not$have$any$shadows$affecting$the$ visibility. $$ $

visibility. $$ $ There$are$lots$of$ costumes$in$this$vide o$

There$are$lots$of$ costumes$in$this$vide o$ worn$by$the$extras$ following$the$band.$$ The$band$is$dressed$as$ they$normally$would$ day R to R day,$in$ comparison$to$the$fans$ and$extras$that$are$ following$them.$$ A$majority$of$the$extras$are$wearing$ clothes$that$are$similar$in$style$to$the$band’s$outfits$ but $ there$are$some$extras$that$ are$wearing$outfits$that$ apply$to$the$lyrics$of$the$song$and$which$apply$to$the$ theme.$Examples$being$the$cards$and$dice$either$side$of$ the$frame$as$well$as$the$manager$and$agent. $

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Representation:$

Representation: $ From$the$video$the$ band$is$represented$ as$fun$loving.$$This$ is$shown$through$ their$expressive$

From$the$video$the$ band$is$represented$ as$fun$loving.$$This$ is$shown$through$ their$expressive$ performance$and$the$ fact$they$are$running$ with$the$camera.$$ They$are$also$ represented$as$ zany$because$of$the$content$in$their$video;$ e.g.$costumes$worn$by$extras$ and$the$ending$of$the$video. $

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Aspects$I$would$like$to$use:$

I$really$like$the$one$take$aspect$of$the$video$but$I$do$ not$think$it$would$work$for$the$music$video$we$would$like$ to$create.$$The$camera$dolly$is$really$good$at$keeping$the$ video$flowing$and$I$want $ to$use$this$in$our$video$as$I$ think$it$is$a$simple$but$effective$tool.$$ The$slow R motion$ style$is$really$exciting$and$appeals$to$me.$$It$would$be$ interesting$to$use$it$in$a$section$of$our$music$video$to$ show$our$capabilities$as$film$makers. $