The main purpose, of making this report is to study the situation of
Roads & also Road Industries in India Apollo construction Equipment Pvt. Ltd. is manufacturing company of the road machinerys. This report consists the micro examination of Apollo Construction Equipment Pvt Ltd. In every organization, there are main four functions of the Management, production, R, Marketing & !inance. The production mgt consists the ho" the company gets the ra" material of the product# $y "hich Machinery %ompany uses in the production process# &hat is the production process for manufacturing the products# The R Management consists all the information related to the employees of the company. The company's employment & (election process, ho" the company gives guidance to the employee# The company's income & "ages administration, after' )enefits provided to the employees etc. Marketing mgt. consists the market segmentation of the company* +,'s of marketing mix, product line, product mix, advertisement, personal selling etc. of the company. The finance mgt. consists the financial position of the company, &orking capital mgt. inventory mgt. dc of the company. -t last, there is a (&.T analysis of the Apollo construction Equipment Pvt. Ltd. (o this "hole report consists the micro level analysis of four functions of mgt. in the Apollo Construction Equipment Pvt Ltd. Apollo Construction Equipments Pvt. Ltd. 1 PURPOSE OF MAKING THIS PROJECT REPORT -s explained earlier research of pro/ect report is nothing )ut a first step in the practical field. 0o one is learning s"imming )y /ust understanding theories of s"imming from text)ook )ut one has to get into the "ater in properly. (imilarly pro/ect report yields a first chance for learning )usiness administration in the real field. In a process of training a pro/ect report are has to pass through the real human affiliation environment & necked truth of industrial pro)lem a practical constrictive of the management etc. therefore, "e are enlisting the o)/ectives of pro/ect report as )elo". To expand the skill of effective communication "ith management, administrative staff, technical staff like engineers, la)ors etc. . $y getting concerned in different issues of management. &e are analyze, talk a)out & decision making, altitudes, & theyre )y realizing the real role of M.$.-. professional. It also develops the skill of gathering data from different (ources like li)rary, electronics media, and "e)sites from individuals & classifying the same in dispread manner. It develops the art .of valua)le presentation )y effective pro/ect "riting. &ith the a)ove glo)al o)/ectives in the mind, "e look & search in the market for an industry, "hich may have human resources role in the national development. -s a result "e decided to "ork ahead all industry named, APOLLO CONSTRUCTION EQUIPENT Pvt LT!.". Its an industry, "hich is involved in the manufacturing of Road making machineries. Apollo Construction Equipments Pvt. Ltd. 2 Apollo Construction Equipments Pvt. Ltd. 3 THE SITUATION & DEVELOPMENTT OF ROADS IN INDIA The planning commission had advised the government to exercise control in declaring ne" national high"ays since random declaration has caused a )acklog of incomplete high"ays according to commission, the response to pu)lic, ,vt., partnership modes have )een 1td. so far "ith a total of +2 pro/ects "orth R(.23.+ )illion )eing developed through this route. The Tamil 0adu government has allo"ed R(.4.5 )illion for improving roads in the channel Metropolitan -rea. The revised estimate of the total investment needed for the structure of rural roads under the ,radhan Mantri 6ram (-7-8 9o/ana has shot up to Rs, :44; )illion from the prior R(.<;; )illion. The 0ational $ank for -griculture and Rural 7evelopment =0-$-R7> has sanctioned R(.<44.? million for rural roads and )ridges and minor preigation in Tamilnadu under the Rural Infrastructure 7evelopment !und =RI7!>. 0-$-R7 has sanctioned pro/ects "ith an outlay of R(.5:4 million. The 6roup of Ministers =6.M> has re/ected the rural transport and high"ay department's suggestion to change the formula for the distri)ution of revenue collected during the additional cess of ?; paisa an every liter of petrol and diesel. The finance ministry has spoken concern over the )reakdo"n, of the 0otional igh"ay -uthority of India =0-I> to spend funds for the national high"ay pro/ects. The $anglore, Mysore Infrastructure %orridor =$MI%> pro/ect is involved in a controversy. The -ndhra ,radesh chief minister's @Ra/iv ,alle $auta@ programmes received a sanction of Rs.A )illion from 0-$-R7 for development of rural roads. The first installment "ould cover a)out A,?;; 8m. of roads, including high level )ridges and culverts. !our ma/or roads pro/ects have )een in the ne"s freshly. Three of these are ur)an pro/ects "hile the forth is a rural pro/ect )eing attempted on a pu)lic, ,vt., partnership )asis. Thiruvanthapuram %ity Road 7evelopment ,ro/ect. &arana Rural Road ,ro/ect. -hmeda)ad vadodara express"ay. 7elhi 6urgaon expresses "ay. Apollo Construction Equipments Pvt. Ltd. 4 INDUSTRY INDICATION The "orld's leading democracy 6overnment committed to infrastructure gro"th, special focus on the roads, Rs5?;;;BC corers =D(7 :?.? $illion> to )e invested in road construction in the next ? years -ll the pro/ects under 6olden Euadrilateral have )een firmed up. The )alance 0(F& corridor pro/ects shall )e a"arded in A;;4C;+. -vaila)ility of skilled manpo"er &orld $ank and -7$ funds are flo"ing in cess an petrol and diesel is generating good funds. -nticipated market gro"th of A4C4;G per year in Road construction eHuipment sector The significance of roads in the economic development of a nation cannot )e overemphasized. It is the oldest and the most popular mote of transportation. Indio has one of the )iggest road net"orks in the "orld =4.4 million km>, comprising national high"ays =<?,?<3 km>, state high"ays =:4:,233 km>, district roads, and rural roads, ur)an Roads and special roads designed for military purposes and for' part connectivity. Indian roads )ear a)out 2? percent of passenger and 5; percent of goods traffic. 0ational high"ays comparison less than A percent of the total road length )ut a"ay +; percent of traffic. The national high"ays are the duty of the Ministry of Road Transport and igh"ay =M-RT> and the 0ational igh"ays -uthority of India =0-I>, "hile states have different )odies to manage their road net"orks. In most states. ,u)lic "orks departments look otter road development and maintenance. Road conditions in general go a"ay much to )e desired. Ma/or roads suffer from ruthless capacity. %onstraints. Most national high"ays are t"o lane or single lane. .nly recently has an active process of four lane national high"ays started. $esides, road safety in India is lo" India has 3 percent of the "orld's road futalities "hite only +.A percent of the "orld's vehicles run on the Indian road net"ork. In :33?, the 0-I "as reacted to get faster road development, over the yearsI the 0-I's responsi)ilities have gro"n manifold. Apollo Construction Equipments Pvt. Ltd. 5 !oremost among them is the 0otional igh"ays 7evelopment ,rogrammed =07,> aiming at four laning of :4,:+< km of national high"ays. The 07, has three phases no" =expanded from initial t"o>. The Rs +.. )illon ,radhan Mantri $harat Jato ,ariyo/an has )een )rought under the 07, as phaseCIII. It involves the development of :;,;;; kms of roads. -nother ma/or programme is the <;; )illion ,radhan Mantri 6ram (adak 9o/ana looking for to connect ha)itations "ith population of more than ?;; )y the year A;;5. The road sector in India has )een a)le to )e a focus for some ,vt. ,articipation. Three formats of pu)lic ,vt., partnership pro/ects have come up. These are the $.T )ased annuity )ased and the (,K formats. (everal (tate governments have sho"n proposal in enacting legislation and in implementing ,vt. Road pro/ects. The overall circumstances look much more positive. (ome level of urgency is clear at )oth the. %entral and state levels, The Indian road net"ork is a)out 4, 4 million km long and comprises national and state high"ays and other roads. .nly A to 4 percent of the national high"ays are four landed and state high"ays suffer from severe capacity constraints. Road 0et"ork %ategory %omponent 1ength =km> ,rimary 0ational igh"ays <?,?<3 (econdary (tate igh"ays :4:,233 Ma/or 7istrict Roads +<5,5<4 Tertiary Killage and other roads A,<?;,;;; Total 4,4:?,A4: -pprox 4,4;;,;;; Apollo Construction Equipments Pvt. Ltd. 6 Apollo Construction Equipments Pvt. Ltd. 7 BOARD OF DIRECTORS (hri Rashmi)hai . ,atel %hairman Mana)hai K. ,atel 7irector Mrs. (onali)en -. ,atel 7irector Auditors: MB(.Kirendra %hinu)hai & %o. %hartered -ccountants Kisnagar Bankers: $ank of $aroda Industrial Fstate $ranch igh"ay, Mehsana Works: :?:, 6.I.7.% Fstate, ,haseC:, igh"ay, Mehsana C 42A 5:; =0orth 6u/arat> Corporate Office: @,arishram@ ?B$, Rashmi (ociety, Mithakhali %ircle, 0avrangpura, -hmeda)ad C 42; ;;3 Apollo Construction Equipments Pvt. Ltd. 8 HISTORY OF THE COMPANY This company "as incorporate on 5th .cto)er :33< In the (tate of 6u/arat as a ,vt. 1td. %ompany. The certificate of commencement of )usiness "as o)tained from the Registrar of %ompany. 6u/arat on ::th 0ovem)er :33<. 6.-.F.1. "as promoted )y MBs. -pollo Farthmovers ,vt. 1td. )elonging to the -pollo 6roup of 6u/arat in association "ith 6u/arat Industrial Investment %orporation 1td. =6.I.I.%,> a state level financial /ustitation. The -pollo 6roup of %ompanies, of "hich APOLLO CONSTRUCTION EQUIPENT #P$ LT!. is the flagship, is India's 0o.: manufacturer of road construction & maintenance eHuipment. -pollo's investment R & 7 and Huality manpo"er help in nonstop improvement in product Huality that more than meets the accessi)le Huality standard of Ministry .f (urface Transport =M...(.T,>. Indian roads congress irrigation pro/ect International %onsultants & %ustomers. The symptom of costumers confidence on the Huality of the products and serves of -pollo lays in the customers )ase of over ?;;, of eHuipment pollution of over :A;; and a market share of 5?G "ith sales and service office at all the important location in the country, spare part and services are availa)le on call. The -pollo 6roup in 6u/arat )ased industrial house "ith a. )usiness track record of 45 years, their main interests are in. :. Road %onstruction FHuipment A. Road %onstruction 4. !iltration (ystem +. (hip $reaking The group started )usiness operations in :3<? )y esta)lishing -pollo Fngineering %ompany for "ater "ell drilling constructs over a period of time. The company integrated )ack"ards into production of drilling rings. It started manufacturing of trailers and agriculture eHuipments, In :35A, -pollo Industrial ,roducts ,vt. 1td. "as set up to manufacturer mechanical paver finisher and hot mix plants. The company )usiness gre" steadily and reputation in the market. Therefore, in :32?, -pollo Farthmovers 1td. termmel "ith 6u/arat Industrial Investment %orporation =6.1I.%.> to set up 6u/arat FHuipments 1td. The %ompany started manufacturing 7rum type -sphalt ,lants and ydrostatic sensor paver finisher under a technical colla)orating arrangement "ith $ar)er 6reene, D(-, In July :33A, 6II% divested its entire ::G holding to -pollo Farthmovers ,vt. 1td. at a negotiated price of Rs.:2.<3 per share. Apollo Construction Equipments Pvt. Ltd. 9 SIZE, OF THE COMPANY Industry can ho" classified into three categories =:> (mall (cale Industry =A> Medium (cale Industry and =4> 1arge (cale Industry. Small Scale Industry -ccording to capital investment and industry, "hich has not invested more than 5? lacks, is called smallCscale industry. Medium Scale Industry -n industrial unit said to )e medium scale unit in "hich capital investment in plant and machinery is )et"een 5? lacks to :;; lacks. Large Scale Industry -n industrial unit said to )e largeCscale unit, "hich invest capital in plant & machinery more than : crore & use po"er and also employed "orkers more than small scale & medium scale industry. APOLLO CONSTRUCTION EQUIPENT Pvt. LT!. is a small (cale Industry, "hich is o)vious follo"ing are the main forms of organization. (ole proprietorship firm ,artnership firm Joint (tock company %oCoperative sector In /oint stock %ompany, those are various forms counted like statutory companyL charted company, 6overnment %ompany, ,vt. company and also 1td. company etc. Apollo Construction Equipments Pvt. Ltd. 1 ORGANIZATION CHART %.O.! &e'd o( )or*s E+ecutive !irector ,.. Pro A.,.. Pro 'r*etin- !esi-n QA. 'teri'l Cus.C're P'ver p'ver Purc/'se stores sp'r service !evelopment Production A0C Pl'nnin- 1!P 'inten'nce !isp'tc/ 0C S/op !02 % Prod Prod &R! Electric'l
T3.o(( ,ener'l ! GOALS OF THE COMPANY Apollo Construction Equipments Pvt. Ltd. 11 LONG !"M OB#!CI$! O% &! COM'AN( Matter market leadership in product line, Maintain market )et"een International presence competitors. Fnlarge capa)le manpo"er for industrial needs. S&O" !"M OB#!CI$! O% &! COM'AN( $rink tern over of inventory ratio at 2. 7ecrease delivery time. %arry all a great seller to Huality level of excellent guide. Farn I(. %ertificate 1aunch frontCend loader. S!CON)A"( OB#!CI$! O% &! COM'AN( 8eep leadership through improved technology availed )y license B /oint ventures. .ffer complete range of eHuipment for -sphalt Road $uilding Industry is stop shop. %ontinue to invest in Huality human resources and training. -dd modern infrastructure, to improve overall productivity and Huality standards. -chieve T.M and Total %ustomer (atisfaction. Apollo Construction Equipments Pvt. Ltd. 12 MISSION The mission of the -pollo 6roup is to maintain leadership )y designing and )uilding stateCofCtheCart Road %onstruction eHuipment, "ith the )est and proven technology in the "orld, availed of )y license and /oint endeavor "ith the leaders in the industry. &ith its Huality road construction eHuipment, -pollo shall play its part in making the dream of high Huality, safe, smooth, dura)le and cost effective roads C a reality in India and the rest of the "orld. &ith the right mix of modernism and technology, -pollo shall pleasure the customers "ith the complete range of eHuipment optimized for tough conditionsL .ne (top (hop. &e are ,artners, not /ust suppliers, deeply committed to the success of the customers "ith our Kalue for Money eHuipmentI prompt service & support, extensive training & education. &ith the three ,'s C ,rocess, ,roducts & ,eople C "ell and truly in place, -pollo shall )e the (upplier )y %hoice of the Road %onstruction Industry. APOLLO GROUP FOCUS Apollo Construction Equipments Pvt. Ltd. 13 CONS"*CION !+*I'M!N
-pollo construction eHuipment =,> 1td. -pollo Industrial ,roducts 1td. -pollo Farthmovers 1td. =$oth "holly o"ned su)sidiaries> -pollo %onstruction ,ro/ects =,> 1td. !L!"ONICS %ircuit (ystems India 1td. =- TK "ith circuit systems D(- for manufacturing ,%$s>. !N$I"ONM%NL Johnson (creens =I> 1td. =- TK "ith Johnson (creend, D(-> IN$!SM!N -pollo Industries & ,ro/ects 1td. SAL!S , S!"$IC! O%%IC! -hmeda)ad %alcutta Mehsana %ochin $angalore 7elhi ydera)ad Raipur Mum)ai %hennai $hu)anesh"ar 0agpur Apollo Construction Equipments Pvt. Ltd. 14 DEPARTMENTS OF THE COMPANY There are many departments in -pollo %onstruction FHuipment 1td. They are follo"ing as under. .R. 7epartment -ccount 7epartment ,roduction ,aver 7epartment ,roduction ,lant 7epartment 7esign 7evelopment 7epartment (tores 7epartment ,urchase 7epartment F7, 7epartment Machine shop Maintenance 7epartment Flectrical 7epartment Euality %ontrol 7epartment %ustomer care 7epartment (ales 7epartment Apollo Construction Equipments Pvt. Ltd. 15
Apollo Construction Equipments Pvt. Ltd. 16 INTRODUCTION TO PRODUCTION MANAGEMENT ,roduction is the procedure )y "hich ra" material and other inputs are transformed into finished ,roducts. ,roduction management refers to the application of Management principals to the production function in a factory. In other "ords, production management involves application of planning, organizing, directing & controlling to the production process. SIGNI%ICANC! O% '"O)*CION MANAG!M!N (mall ne" product lead time (hort production time $oost up productivity -ugment production volume Maintain inventory Maintain Huality Reduce production cost ,rovide customer satisfaction Minimum "aste & accident %*NCION O% '"O)*CION MANAG!M!N ,roduction planning ,roduction control ,lant location ,lant layout Material handling Inventory control (tore keeping o ,urchasing Repairs & Maintenance charges Time & method study &age disposa)le Apollo Construction Equipments Pvt. Ltd. 17 RAW MATERIAL The ma/or ra" materials necessary for the product series are mild steel sheets, steel )ars, steel rod and steel pipes. The )asics steel is availa)le from (-I1's stockyard of -hmeda)ad. -t the presents level of operation a)out ::<; tones of mild steel "as consumed. -fter the prepare gro"th the company of optimum capacity utilization "ould reHuire A;5; tones of mild steel. The )ought out components include diesel engines, hydraulic )oxes, conveyer )elt, "eighers, s"itches, sprockets, tyres, conveyer chins' and reduction gear )earings. These are availa)le indigenously and can )e sourced from reputed manufacturers like larceny and Tur)o, -shok 1eyland, 7unlop, (8!! )earings, !-6 )earing fanner and others. The critical item likes hydraulics motor, valves and pumps, grade and slap controller asphalt metering pump are imported from D(-. The %ompany has )een a)le to indigenes some of these components thus securing foreign exchange, the process of indigenization in an engaging are and "ill )e fully completed in a short time, the extent of indigenization "ould depend on domestic manufacturer a)ility to produce them. The company has already su)mitted dra"ing to reputed many manufacturers viz 1 & T, Roxroth, 7ynamitic, ydraulics yuken and atturs to develop these components. The consumption of imported ra" materials is A?G of the total consumption ra" materials. The company has not entered into a long term arrangement for the procurement of its ra" materials purposes to )y from the open market. Apollo Construction Equipments Pvt. Ltd. 18 RESEARCH &. DEVELOPMENT The company is not having an independent research & develops unit registered "ith the govt of India. o"ever, product developmental activities continue to get a most precedence in the field of process technology. Improvement in Huality, import su)stitution etc. through the Huality assurance department. Benefit )eri-ed As Are Sale Of A.o-e " , ) The company has )een a)le to su)stitute some of the indigenous spares, "hich earlier reHuired to the imported. Apollo Construction Equipments Pvt. Ltd. 19 TECHNOLOGY Technology is most important factoring production of Hualified and )etter product "ithout good technologyI production cannot )e manufactured in good manner. Technology used in production of -pollo's product is follo"ing. The company has developed indigenously the cold milling machine "ith inherent technical strength and development capa)ility the company shall )e developing the proposed products an o"n... Apollo Construction Equipments Pvt. Ltd. 2 MANUFACTURING PROCESS CHART 1'4ric'tion 'c/inin- Tool Room Assem4l5 6 Testin- MANUFACTURING PROCESS Apollo Construction Equipments Pvt. Ltd. 21 !irst of all company purchase the ra" materials according to reHuisitely. %ompany makes dra"ing for all the different products are making. =:/%a.rication W0ere s0eets And 'lates Are Straig0tened Cut1 Bent , Welded1: In the fa)rication shop, cutting & "elding of sheet metal and su) assem)ly of components is under taken, The facilities in this shop mainly comprise guillotine shearing machine and press )reak "ith hydraulic drive, punching, shearing & cropping machine, plate straightening machine, semi automatic machine, su) merge are "elding machines, "elding machines petitioners and other affixed eHuipments. =A> Mac0ining W0ere Bars1 Structural , Casting Would Be Cut1 urned1 Milled. S0aped2 Allotted1 Machine shop has general purpose, machine tools like lathes, horizontal )oring machines, universal, milling machine, racial drilling machined, shopping machine and planning machine. The %omponents reHuired for various products and )eing manufactured and the )asis at design and dra"ing supplied )y MBs. $ar)er 6reeve %ompany. =4> ool "oom: Toll Room is eHuipped "ith surface grindersL vertical milling machine & other allied eHuipments and is supplementary to machine shop. =+> Assem.ly , esting The su) assem)led components are assem)led in this shop to form final product. The )asic facilities comprise a paint shop and production testing eHuipments. Thereafter the machines are tested, dismantled, packed and shipped to customers. The percentage greeve )y customer to the -pollo eHuipment is phenomenal and the -pollos eHuipment population in the country. Apollo Construction Equipments Pvt. Ltd. 22 Apollo Construction Equipments Pvt. Ltd. 23 INTRODUCTION TO HR MANAGEMENT The principal component of an orgies its human resources or. @,eople at "ork.@ Management of men is a challenging /o). R Management is, the planning organizing, directing and controlling of the procurement, development, compensation, integration, maintenance and separation of human resources' to the end that individual, organizational and social o)/ectives are accomplished. %*NCION O% &" MANAG!M!N Training & 7evelopment .rganization and development Jo) design uman resource planning (election & staffing ,ersonnel Research & Information (ystem. %ompensation B $enefits Fmployee assistance Dnion la)our relations. OB#!CI$!S O% &" MANAG!M!NL ,ersonal o)/ectives !unctional o)/ective .rganizational o)/ectives (ocited o)/ectives The R Management is very important functions of any organization as it deals "ith managing people, "hich are the most valua)le resource of any organization. Apollo Construction Equipments Pvt. Ltd. 24 ORGANIZATION OF HR DEPARTMENT The R Management is very key function of any organization as it activities "ith managing people, "hich are the most important resource of any organization. !or the efficient "orking of any organization sufficient support has to )e given to the different reHuirement of its employees such as providing fair "ages, handling graveness, and look after the "elfare of the employees, proper satisfaction and also the training needs. In most of all the cases all the large scale company has its different personnel department. $ut in -,.11. %.0(TRD%TI.0 FEDI,MF0T ,vt. 1T7. It has no separated such department. -ll the functions of this department perform timekeeper officer. Time keeping officers responsi)le for all the functions of personnel department and he has all authority for them. E+ecutive !irector Personnel &e'd Time 3eeper -t -,.11. %.0(TRD%TI.0 FEDI,MF0T 1 ,vt. 1T7. all the decisions regarding employees are taken very effectively. They give more important to employee's efficiency and also fair "ages. ,ersonnel head al"ays remain a"are a)out necessities of employees and try very much to fulfill them and provide cordial environment to "orkers for "orking. - 6.-.F.1 this department performs function such as manpo"er planning, reHuirement, selection, main training discipline action and also training programmed Apollo Construction Equipments Pvt. Ltd. 25 RECRUITMENT Recruitment is the most important function of R department. Recruitment is nothing )ut a process of finding & attracting capa)le applicant for employment )y recruitment process. R 7epartment attracts capa)le and efficient needed person in the organization. The follo"ing chart sho"s the process of recruitment. Pl'nnin- Str'te-5 !evelopment Se'rc/in- Screenin- Ev'lu'tion 6 Control Apollo Construction Equipments Pvt. Ltd. 26 SOURCE OF RECUIREMENT Internal source Fxternal source IN!"NAL SO*"C! ,resent employees Fmployee referrals !ormer Fmployees ,revious -pplicants !3!"NAL SO*"C! ,rofessionals .R Trade -ssociation -dvertisements Fmployment Fxchange %ampus Recruitment %onsultants %ontractors 7isplaced ,ersons Radio & Television Mergers There is not any particular policy for recruitment in -,.11. %.0(TRD%TI.0 FEDI,MF0T ,vt. 1T7. %ompany gives advertise in the 0e"spaper for office or management staff. %ompany gives advertise in unusual cases for technical or other normal "orkers. -dvertisement collages, friends, relatives are the main recruitment sources of company named -,.11. %.0(TRD%TI.0 FEDI,MF0T ,vt. 1td. Apollo Construction Equipments Pvt. Ltd. 27 RECRUITMENT SOURCE Intern'l Source E+tern'l Source !riends Relatives 0e"s paper Magazine %ampus recruitment =Recruitment (ource of -pollo %onstruction FHuipment> Apollo Construction Equipments Pvt. Ltd. 28 SELECTION (election is a process of ad/usting or placing right man at right place. 6enerally there is no certain procedure for selection of employees selection process varies from post selection process starts from application received then after holding )eginning intervie"s, reference check, final selection are steps of selection process, -ll company may not have same selection procedure. -,.11. %.0(TRD%TI.0 FEDI,MF0T ,vt. 1T7. has not particular procedure for selection. It selects the employees )ased a recruitment in each department & for this they contract some contractors for the reHuire manpo"er. The company also selects the students as an employee directly from the collage in management staff. The selection procedure is follo"ing. Applic'tion 2ritten Test Intervie) 1in'l Selection Apollo Construction Equipments Pvt. Ltd. 29 INDUCTION The selected candidates are thoroughly unconscious a)out the company's policy and operation and thus it is very much necessary to make to the employee a"are of the "orking of the organization. The induction programme is specially designed for this purpose only. This programme is at around and year in -,.11. %.0(TRD%TI.0 FEDI,MF0T ,vt. 1T7., . Apollo Construction Equipments Pvt. Ltd. 3 TRAINING & DEVELOPMENT -s the time passes, seHuential technological advancement taken place and along "ith the organization keeping pace "ith the development technology it is also important to import proper kno"ledge and development competencies of the employees to meet the challenges of the ne" technology and hence for this training of employees is very important to time to time. $y such training and development programme, employees feel that the organization cores for them and they try to contri)ute the organization "ill )enefits )y ha"ing competent and dedicated employees. There are various types of training i.e. induction training, /o) training promotion training and refresh training. -,.11. %.0(TRD%TI.0 FEDI,MF0T ,vt. 1T7. gives induction type of training. This type of training is given to ne" entered employees in the organization. In -,.11. %.0(TRD%TI.0 FEDI,MF0T ,vt. 1T7. the ne" comers have to take the training for one or t"o years. It they are unkno"n of the "ork in -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7. There is no separate training department. The training is given in the factor hour time. 7uring the training. Their performance /udged. It the performance of employees is satisfied their employees are taken in the permanents staff of the company. %ompanies send employees in a)road too for training at company's cost it ne" change ne" comes in. Apollo Construction Equipments Pvt. Ltd. 31 PROMOTION & TRANSEFER POLICY ,romotion is necessary )ecause it is restructuring of a /o) "ell done )y the employee to retain & re"ard an employee for this year of service to the organization to increase individual & organization. -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7. adapted seniority system for promotion of "orked and also of office staff. %ompany also takes in the mind factor like performance, capa)ility of "ork done, "ork accuracy and experiment of employing promoting them. -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7. gets )enefit of promotion such as keep employees in high morale sincerity of employee's induction in cost training. Transfer is the movement of all employee from one /o) to another "ithout involving any su)stantial change in his duties responsi)ility reHuired skills, status & compensation. In -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7., the employee is accounta)le to )e transferred to any part of India or a)road or any place of )usiness of the company altogether existing or acHuired later in any part of India or a)road or any time. The employee is also lia)le to )e deputed to "ork in and B or assigned the "ork of the sister concerns and I or su)sidiaries or any other company I organization as per the arrangement and B or agreement "hich the company has and B or may have "ith such other companies B organizations, "ithout any extra payment. M$ut -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7. has no any other )ranch. In his company in rare case employees are transferred from one /o) to another /o).N Apollo Construction Equipments Pvt. Ltd. 32 PERFORMANCE APPRAISAL ,erformance appraisal is the system )y "hich the management tries to find out ho" effective it has )een hiring & placing the employees. - performance appraisal process is the process of education of all employees performance of a /o) in term of its reHuirements. MIn -,.11. %.0(TR%TI.0 FEDI,MF0T ,KT. 1T7., a performance is revie"ed at regular interval i.e. Huarterly B half yearly, "hich is solely under the discretion of the management. - performance report is filled in )y the department head of the respective employees along "ith the self appraisal of the employees of their performanceN. In -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7., most of the production "ork is done on the )asis at the contract. The company gives contract to the ,vt. contractors for production "ork. There is very less "orkers in company staff engaged in production "ork compare to contract system. %ontractors appraise employees categories under contract system are appraised )y contractors "hile staff employed appraised )y company's o"n supervision. They record the employee's performance regarding their "ork a)ility to do "ork & also )ehavior & these records are used in promoting employees.N MIn case of management staff, performance appraised )y each head of department.N Apollo Construction Equipments Pvt. Ltd. 33 PERFORMANCE APPRAISAL SHEET =(trictly confidential and to )e filled in )y the appraisal> 4A/ 'erformance "esult: This refers to the Huality of output that the employee has delivered during the period of three months, ensuring that the product meets the standard. The su) parameter includesL Ac/ievin- outputL The extent to "hich the employee I( achieving the output. T/e st'nd'rd o( output7 The extent to "hich the employee is generating standard output. Supervision7 The extent of self dependence sho"n "hich performing the /o) "here the level of supervision is minimal. Consistenc57 The %onsistency of performance that the employee displayed during the period. 4B/ 5no6ledge of 7o. This refers the kno"ledge that the employee has for the assigned "ork and ho" the employee uses the techniHues and method involved in the /o) to achieve organizational o)/ectives. The parameter includesL 8o4 3no)led-eL The kno"ledge of the su)/ects in regard to the /o) that has )een assigned extent to "hich the employee is a)le to apply the kno"ledge & skill on the /o) assigned, E+ecution o( 2or* L The extent to "hom the employee is a)le to successfully execute the "ork from their kno"ledge & skill, 3no)led-e S/'rin-7 The a)ility of the share kno"ledge "ith the comCmem)ers. 4C/ Organi8ation and 'lanning This refers to the "ay that the employee is organized and planned a)out "ork & the "ay may employee the resources availa)le in fulfilling the organizational goal. The parameter includesL Accur'c5 6 Ne'tness7 The accuracy and the neatness "ith "hich the employee performs duty to meet the standard output. Resource 'n'-ement7 The a)ility of the employee to anticipate the pro)lem & inform & give solution for the same. Prioriti9'tion o( 2or*7 The extent to "hich the employee is a)le to prioritize the responsi)ility assigned. =7> "eporting The parameter implies on the extent to "hich the employee is reporting their respective in charges. Reportin- to seniors 0Immedi'te &e'd7 The extent to "hich the employee is reporting the activities assigned during the period. Apollo Construction Equipments Pvt. Ltd. 34 =!/ Attitude: This deals "ith the attitude of the employee "hile on the /o). Ad:ustin-7 The extent to "hich the employee is too a)le to ad/ust "ith the circumstances & pressure around in the /o). Providin- &elps7 The readiness to help coCmem)ers "orkers & seniors on the /o). 4%/ eam Spirit L It refers the a)ility of the employee to "ork in team and utilizing the a)ility "ith the coCmem)ers in fulfilling the goal. The parameter includes. Te'm 2or*7 The a)ility to perform duty in team. Le'ders/ip Qu'lit57 The extent to "hich the employee has sho"n leadership Huality. Coordin'tion )it/ em4ers7 The extent to "hich the employee is coordinating "ith coCmem)ers. otiv'tin- t/e Co;em4ers7 The a)ility of the employee to motivate their %oCMem)ers under difficult situation. 4G/ Communication1 Interaction of the employee "ith the internal & external customers & to understand the ad/usting and respective ness of the employee under stress conditions. The parameter includes Communic'tion )it/ Customers7 %ommunication "ith the %ustomers and the extend "hich the employee is a)le to solve the pro)lem and keep the customers satisfied. Communic'tion )it/ Co;em4ers7 The a)ility of the employee to communicate "ith coCmem)ers, "orkers & senior mem)ers. 4%/ Learning A.ility: This refers to the a)ility of the employee to learn ne" things that add value to the techniHue & the process of the /o) assigned. The parameter includes. Re'diness7 The curiosity & readiness sho"n )y the employee to learn more and inCdepth on the /o). ,r'spin- Po)er7 The a)ility of the employee to grasp ne" things on the /o). Applic'tion Level7 The extend to "hich employee is a)le to apply ne" thing learned during the /o). E+c/'n-e o( In(orm'tion< The readiness sho"n )y the employee to pas information on the latest developments around. Apollo Construction Equipments Pvt. Ltd. 35 . 4I/ Initiati-e: This refers to a)ility of the Fmployee to take initiative to put forth timeL and effort in fulfilling the "as "ith latest supervision. The employee should )e a)le to handle pressure and o)tain the aid, to the final o)/ective. The parameters include, Sel( Initi'tive< The readiness to take initiative "hen situation demand. !ecision Under Pressure7 The a)ility of the employee to take und initiative important decision under stressful condition. Innov'tion in 2or*0Process7 $ring a)out innovation in the "orkBprocess assigned "ith the /o). Pro4lem Solvin- A4ilit5< The capa)ility of the employee to solve pro)lems arising during the process and "ork out ready solution for the same, 4#/ )iscipline9 This refers to the personal aspects of the employee in regards to the a)le of conduct and the attitude that the employee displays. The parameter includes. e'nin- Time< The a)ility of the employee in to perform duty on time. Attend'nce7 -ttendance of the employee during the period. Rules 6 Re-ul'tion< The extent to "hich the employee a)ide )y the rules & regulation of the company. Punctu'lit5< The punctuality & discipline maintained )y the employee during the "ork. Apollo Construction Equipments Pvt. Ltd. 36 SUPERVISION MIn -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7. the employee shall "ork under the supervision & the company may decide control of such person as from time to time. The employee shall diligently and faithfully carry out instructions given )y his supervisors and B or persons under "hom he is placed to the )est of interest of the company.N Apollo Construction Equipments Pvt. Ltd. 37 GENERAL SERVICE CONDITION PRO%ATION PERIO!7 The first < months for the ne" recruit as 6FT trainee in 6-I1 is considered to )e a pro)ation period. 7uring this time the performance of the employee is regularly monitored and appraised .If at the end of the period your 7epartmental ead feels that your performance andBor )ehavior has not )een satisfactory, the pro)ation period may )e extended for another six months or your service "ill )e terminated "ith a notice period of A+ hours. Fmployee under the pro)ation period "ill not )e entitled for leave of any kind. 1eave taken during the pro)ation period "ill )e treated as @1F-KF &IT.DT ,-9@ &ithin t"o "eeks of /oining employee should kno" the details regarding the company and its product and people. LEA=E 6 &OLI!A> RULES7 The preCreHuisite for availing leave involves filling up of the leave from availa)le the time keeping office. The points to pander "hile applying for leave. =:> - permanent employee is eligi)le for the follo"ing leaves during the yearL %1 =%asual 1eave> :; daysB annum ,1 =,rivilege 1eave> :? days B annum C'su'l le've7 =A> %1 "ill lapse if not availed during the year. =4> - maximum of 4 %1 can )e availed at a time. =+> %1 cannot )e com)ined "ith the ,1 =?> The employee must get his B her %1 approval from the 7epartmental ead at least one day in advance. Dnder extern ordinary circumstances %1 can )e availed "ith ver)al Telephonic approval from the departmental head. In the a)sence of the leave form, such leave availed shall )e treated as @leave "ithout pay@. Privile-e Le've7 =<> ,1 can )e availed )y an employee only after the completion of A+; days of continuous service. =5> ,1 can )e accumulated up to a maximum of <; days. Dnder special consideration, the Management at their discretion may permit encashment of such accumulated leaves. &olid'5s7 =3> The list of days to )eL considered as paid B unpaid holidays =Max. :4 per year> "ill )e circulatedI change in the list is lia)le and solely up to the discretion of management. Apollo Construction Equipments Pvt. Ltd. 38 Compens'tor5 Le've #CCL$7 =:;> -n employee "orking on holidays B "eek off B festival holidays C declared )y the company is entitled for compensatory leave approval from the 7epartmental ead -ccepting the reHuest to add such compensatory leave to the employee's %1 account shall )e at the discretion of the Management =This rule is not applica)le to the employees "orking in the (ales !unction>, 2ee*d'5 o((7 =::> &eek day off for all the employees in -pollo %onstruction FHuipment ,vt 1td. Is a &ednesday. 2OR3IN, &OURS7 The normal "orking hours at -pollo construction FHuipment ,vt. 1td. is divided into t"o slots 2L4; -.M. to ?L;; ,.M. 3L:? -.M. to ?L+? ,.M. The employee may )e late for max of t"o days and )eyond this lateness "ill )e treated as halfCday. -t times "orking )eyond the normal "orking hours is unavoida)le, hence the employee are expected to cooperate in regard to the same. is hours of attendance and "eekly off shall )e regulated to suit the duties entrusted to him from time to time, e may also )e reHuired to attend night sifts or intermediate and or in the closed days for "hich he shall not )e paid anything extra, TIE 3EEPIN,L -pollo %onstruction FHuipment 1td. is separate time office. !or keeping the employees a)senteeism record, system is operated )y time office, ere punching card system has )een developed every employee is given a punching and "hile entering in plant that card is to )e punched & at the time ofCleaving the same shou:d )e punched. &hen the card punch, the num)er is recorded in computer insuring employees presence in the organization, ,lant "ork of 2 hours, single shift 2L4; am, to ?L;; p.m. There is )reak for lunch of one hours from :AL;; to :L;;, employees also are given overtime "hen there is high )urden of "ork. There are "eekly holiday an &ednesday. !ETAILS O1 T&E 2OR3ERS< The num)ers of employee "orking in company are given as under. ,ermanent Fmployees C A; Dnder %ontract &orkers C 4; In office all employees have an experience of "ork and it includes engineers, accountants, computer operator, officers, technical designer and clerks. PERSONAL RECOR!S7 Maintaining record is one of the main functions of personnel department, "hich gives the personal details of the employees employed in the organization. -pollo %onstruction FHuipment 1td. records detail of all employees keeping different accounts of employees. &e can find information of employee from his account & all Apollo Construction Equipments Pvt. Ltd. 39 these accounts maintain time keeping officials in -pollo %onstruction FHuipment 1td. WAGES & SALARY ADMINISTRATIOIN @&ages & (alary administration@ refers to the esta)lishment and implementation of sound policies in practices of employee's compensation. ,ayment to la)our engaged directly in production is called "ages. In other "ords, "ages have direct duration "hich the production. (alary is the remuneration for the Huantum of services rendered )y persons, "hose output is difficult, -pollo %onstruction FHuipment 1td. has a strange "ages & salary administration. The company paid salary and "ages to employees fairly and satisfactorily. The date of salary for the employees of -pollo %onstruction FHuipment ,vt. 1td. "ill )e the 5'h day of the month. The salary slip needs to )e collected from the time keeping office )y the every employee. The )ank does the 5;GC 2;G payment of (alary & "ages & every employee is independent for getting the salary from the )ank. In the year A;;+C;?, the company has paid Rs.:, ?+, 2;,4AA to employees as a "ages & salary contri)ution. 7uring the year A;;+C;? the company paid R(.A<.55, +A? as remuneration to the Managing 7irectors & Fxecutive 7irectors. &hile determining the "ages & salary the ma/or factors are organization's a)ility the pay supply & demand of la)our, their prevailing market rote, cost of living, /o) reHuirement etc are considered. Apollo Construction Equipment Ltd. Polic5 (or 2'-es 6 s'l'r57 6enerally there are t"o types of demand. ,rice "ages system Time "ages system -ccording to the price "age system, "orkers are paid according to "ork done )y them in other hand, -ccording to time "age system, "orkers are paid according to hour of "ork done )y them. -pollo %onstruction FHuipment 1td. has adopted time "age system and all "orkers are paid according to this system. PRO=I!ENT 1UN! SC&EEL ,rovident fund scheme is an important scheme and the )enefits of it employees get after the retirement. -lmost all the organization has this scheme. It is fund in "hich )oth employees & employer contri)ute. %onus7 =:> -ccording to the payment of $onus -ct, :3<? $onus is paid to the employees at rate of 2.44G min. to A;G max. of the )asic salary =Maximum 1td. of the )asic salary is only Rs.A?;;:C> =A> .nly permanent employees can avail the facility. Apollo Construction Equipments Pvt. Ltd. 4 =4> The payment is made during 7i"ali =4;th (eptem)er> SEPARATION7 -ny Mem)er, "ho needs separation from the company should give are mouth prior notice to the Management or the 7epartmental ead "here the management "ill give A+ hours of notice to the employees under pro)ation. Misconduct and one month prior notice for permanent employees. -pollo construction FHuipment 1td. RETIREENTL In t -pollo construction FHuipment 1td., the employee shall entire on his reaching the aged of ?2 or earlier, if found medically unfit for the /o) designed to him at the sole discretion of the company. the age or date of )irth already given )y the employee in his application or provident fund declaration, achiever is earlier, shall )e treated as )inding & final. The company may at its sale desertions extend the term of employment )eyond the age of retirement an terms as specifically decided & agreed. SECREC>7 In -pollo %onstruction FHuipment 1td., no mem)er shall give in "riting to any person or )y communication to pu)lic papers, /ournals, )ooks or )y speech or discussion or any other mode of communication descried or cause to )e disclosed at any time during the service or after service, any secret or confidential information or document relating to the company except "ith the approval of the Management. O%SER=ANCE O1 RULE7 -ll the mem)er of 6-F1 shall )e personally responsi)le for the proper & faithful o)servance of the company rules as applica)le to the esta)lishment from time to time. Apollo Construction Equipments Pvt. Ltd. 41 FRINGE BENEFITS, PROVIDED TO THE EMPLOYEES BY THE COMPANY -pollo %onstruction FHuipment 1td. provides t"o types of )enefits to the employees... Monitory )enefits 0onCmonitory )enefits onitor5 4ene(its7 $onus & 6ratuity ,ension & ,rovident !und (alary & &ages Non;monitor5 4ene(itsL %anteen (taff )us service till Mehsana 7istrict (hoes, 7ress, 6loves, CFye 6lass etc. -nnually entertainment program %ricket program To"ingL The employee is lia)le to travel as reHuired )y the company from time to time Inventions 'nd !iscoveries7 7uring the tenure of the employment the employees making any discoveries relating to any improvements connected to "ith the Manufacturing of any product "hich the company manufactures or deals in or relating to any improvements in methods of kno" ho" or formulates during the period of training & thereafter during his employment under the company, the same shall )e the sale & a)solute property of the company "ithout any payment )eing made. The company may in return for the same grant such consideration to him as the company may deem fit and necessary and the company's decision as to the suita)ility of the said considerations shall@ )e final. Service E+clusiveL Fvery mem)er shall devote their "hole time and energy exclusively to the )usiness & interest of the company. -ny mem)er' shall not only directly or indirectly engage in any other profession )usiness or enter the service of or )e employed in any capacity or for any other person "hatsoever & for any part of their time )y any other person, firm or company & shall not have any financial dealings directly or indirectly. Fvery mem)er of -pollo %onstruction FHuipment 1td. should not hold himself or herself in readiness to perform any duty reHuired )y their supervisors to the )est of one's a)ility. $reach of this rule shall )e extreme misconduct & appropriate action amounting to financial penalty may )e levied. Apollo Construction Equipments Pvt. Ltd. 42 %usiness Tr'ns'ctions 2it/ Rel'tives Fxcept "ith the prior consent of Mai:agement, the employee shall not enter into any contract or have any )usiness transactions or dealings for the sale purchase or supply any goods, materials or service on )ehalf of the company "ith any relative or "ith any firm or company in "hich he himself or his relative is interested. !or the purpose of this clause, @Relative@ means up to third, degree relations of self and "ife. !irst degree relatives "ill )e !ather, Mother, $rother, (ister, &ife & %hildren. The first degree relatives of theirs "ill continue second degree relatives of the employees or his "ife & so on & so forth. Insur'nce7 -pollo %onstruction FHuipment 1td. provides different. Insurance facility to the employees. F.7.1.I. =Fmployee 7eposit 1ine Insurance ,ersonal -ccident Insurance &hich Is Totally $ared $y the %ompany (pecial ,ersonal -ccident Insurance to the 8ey ,erson of the %ompany &orkers %ompensation -ccident Insurance The employees can get loan from theCemployee's society, "hich is run )y the -pollo %onstruction FHuipment 1td. The company has right to give the training to the apprenticeship students. The company gives stipend to the students of apprentice. Qu'li(ic'tion o( t/e 2or*ers 6 'n'-eri'l Persons7 The "orkers must pass the I.T.I. Fxamination in Technical course. The managerial persons must )e graduate & post graduate. Apollo Construction Equipments Pvt. Ltd. 43 TERMINATION Termin'tion on inc'p'cit57 In case during the continuance of his B her employment, the employment shall )e incapacitated )y reason of illness or accident or other cause, "hether "ithin or )eyond his control from attending his duties for period of three consecutive months or for periods amounting in aggregate to three months in a year, the company may at its discretion terminate his B her employment "ithout any payment in lieu of notice. Termin'tion on insolvenc57 If the employee )ecomes )ankrupt or )e ad/udged insolvent or compound "ith his creditors, the company shall )e entitled to terminate the appointment forth "ith "ithout any notice or payment in lies of notice. Termin'tion on misconduct 4re'c/ o( 'n5 service conditions re(us'l etc7 If the employee shall at any time )e guilty, of misconduct, commit any )reach of the service condition or refuse or "illfully neglect to perform to the satisfaction of the comp my any of the duties devolving upon him B her to commit any other act "hich in the opinion of the company is pre/udicial to the interest of or is an act of misconduct, the company may at once "ithout any previous notice, terminate. The service of the employee Comp'n5?s decision on termin'tion to 4e (in'l 'nd 4indin- The company's decision as to the occurrence of any events mentioned a)ove to clues :A, :44 & :+ shall )e final & )inding an the employee and the employee shall not )e entitled to Huestion the same on any ground "hatsoever. Termin'tion 45 notice7 &ithout pre/udice to clause :A and :+ a)ove, the services of the employee =after confirmation> may )e terminated at any time )y either party giving one another one calendar month's notice or one month's salary in lieu of notice. Not to represent t/e comp'n5 '(ter t/e termin'tion@ Resi-n'tion 0 Retirement7 The employee agree that he "ill meet any time after, the termination of his employment B resignation B retirement either personally or )y his B her agent directly or indirectly represent himself )eing in any "ay connected "ith or interested in the )usiness of the company. Apollo Construction Equipments Pvt. Ltd. 44 UNION FREE COMPANY Trade unions are associations of "orkers, "hich are specially formed to maintain industrial peace and protect the rights of "orkers. Their main aim is to improve the conditions of "orkers. @Trade union is such an organization "hich is created voluntarily on the )asis of collective strength to secure the interests of "orkers.@ O-pollo %onstruction FHuipment 1td. is the union free company. Dnion free companies are companies, "hich are nonCunionized. 0e"ly 3G of the companies are "ithout unions. STRATE,IES 1OR REAININ, UNION 1REE< Fffective supervision .pen communication Fffective personnel research ealthy & sate "orking environment Fffective employer Fmployee relations Fffective remuneration Fffective training & development programme Fffective personnel planning, recruitment & selection. Apollo Construction Equipments Pvt. Ltd. 45 Apollo Construction Equipments Pvt. Ltd. 46 TRADE FREE COMOANIES STRATIGIC & TACTICS Fffective !irst 1ine .pen %ommunication Fffective ,ersonal (upervision Research Fffective ,ersonal Remaining - ealthy & safe ,lanning, Recruitment DnionC !ree &orking & (election Fnvironment 7eve.programme Fffective Fffective Fmployer& Fffective Training & Remuneration Fmployee Relation
! Apollo Construction Equipments Pvt. Ltd. 47 MARKETING MANAGEMENT The marketing concept holds that the achieve organizational goals that the key of the organization is to determine needs & "ants of target market and to adopt the organization to provide desira)le proCduct and give more satisfaction in that product )etter than the competitors. Marketing needs determining the need of the customers and converting these into "ants. The main aim of marketing no" days is not only to maximize profit )ut also' to maximize customers satisfaction so that the firm may )e a)le to stand up to the through competition into the market & )e a)le to steady increment in market shares. Marketing is the )used of every company, "ithout marketing of company can not sale is product, the sale of product result into profit. Marketing includes alP (ources and sets activities, "hich are necessary to the flo" of goods or product and services from producer to customer in "ay of distri)ution. Marketing department include product planning, market segmentation & advertising, thus every company has deferent size of marketing department. It means size of marketing is differ from company to %ompany In -pollo %onstruction FHuipment 1td., there is separate marketing department, "hich is handled )y the executive officer of the marketing department. The chart sho"s the actual position of the marketing department and the su) department in it. Apollo Construction Equipments Pvt. Ltd. 48 %o'rd o( !irector C/'irm'n 6 ! E+ecutive !irector !irector #2/ole Time$ 'r*etin- !ep'rtment
S'les Promotion S'les 'r*etin- 'r*etin- O((icers E+ecutive E+ecutive 'n'-er Apollo Construction Equipments Pvt. Ltd. 49 MARKETING SEGMENTATION Market segmentation means to separate a market into distinct groups "ith district needs, characteristics or )ehavior "ho might reHuire separate products or marketing mixes, The customers are different in more than one matter that is to say their partiality, the reHuirement, to their purchasing po"er, They are also different from the point of vie" of geographically and on that reason only organization can't get the proper response of customer to divide. The market in any from is called the market segmentation 6enerally there are four types of market segmentation. =:> 6eographical (egmentation =A> 7emographic (egmentation =4> (ocio economic (egmentation =+> ,sycho graphical (egmentation GEOGRAPHIC SEGMENTATION IN APOLLO CONSTRUCTION EQUIPMENT LTD. Apollo Construction Equipment Ltd. divides its m"r#et "ccordin$ to t%e $eo$r"p%ic"l segmentation. 7ifferent varia)les are used to segment the )usiness marketI )usiness market can )e segmented using money of the same varia)les employed in customer market segmentation such as geography )enefits sough and usage late. &ithin a choose target industry a company can further segment )y customer size. The company might set up separate group for dealing "ith large & small customer. In allover India they have for )ranch offices for selling and after sales (ervices. The market structure of the -pollo %onstruction FHuipment 1td. is as follo"s. Apollo Construction Equipments Pvt. Ltd. 5 'r*etin- Structure Corpor'te O((ice Re-ion'l O((ice %r'nc/ O((ice !el/i um4'i C/enn'i C'lcutt' &5der'4'd A/med'4'd !rom the a)ove chart "e can see that the market of company is segmented as are graphically )asis. They divided the "hole country in six regions, 0orth, Fast, (outh, and &est ydera)ad & -hmeda)ad. The num)ers of the customer of company are very less. -nd if reHuired large funds, so there is no necessity for segmenting the market in demographics personal )ehaviors. The corporate office of -pollo %onstruction FHuipment 1td. is at -hmeda)ad. Apollo Construction Equipments Pvt. Ltd. 51 MARKETING MIX Marketing mix is the set of controlla)le strategic marketing tools product, price, place, promotion that the firm )lends to produce the response it "ants in the target market. The marketing mix consists of everything the firm can do to control the demand for its product the many possi)ilities can )e collected into four groups of varia)les as the @!our,s@. ,rice ,roduct ,lace ,romotion. Apollo Construction Equipments Pvt. Ltd. 52 4PS OF MARKETING MIX
Apollo Construction Equipments Pvt. Ltd. 53 &"r$et
PRICE 1ist ,rice %redit term -llo"ance ,ayment ,eriod 7iscount PRO!UCT Karity Euality 7esigning !eatures (ervice $rand 0ame PRODUCT PRO!UCT PLANNIN,7 ,roduct plays an important role in marketing mix "ithout product not anything is to )e done marketing "ithout product )uying and selling are not existing in the market, product, must provide greatest satisfaction to the customers company should planning for products, so customers can get product simply at maximum satisfaction and if also )e convenient for the company itself. !or -pollo construction FHuipment ,vt.1td., product planning is easy task )ecause its selling is an order oriented )asis. -ccording to customer also company makes plans, so customer also fulfill their o"n necessity and &illingness %ompany also does market research and according to its makes necessary changes in products and provided maximum satisfaction to the customers company also provides after sales service. There is no inventory of finish goods in -pollo %onstruction FHuipment 1td. for long period of time. PRO!UCT !ECISIONS There are some important decisions in the development and marketing of individual products and services "e "ill focus a decision a)out product attri)utes, )randing, packaging, la)eling, and product support services. Product Attri4utes %r'ndin- P'c*in- L'4elin- Product Support Services Apollo Construction Equipments Pvt. Ltd. 54 Product Attri4utes7 7eveloping a product or service involves defining the )enefits that it "ill offer. These )enefits are communicated and delivered )y product attri)utes such as Huality, features, and style and design. Product qu'lit5 Euality is one of marketers ma/or positioning tool product Huality has t"o dimension level and consistency. ere product Huality level means performance Huality the a)ility of a product to perform its function M-pollo %onstruction FHuipment 1td. provides )etter Hualitative products than compotators. The company strikes consistency in delivering a targeted level of performance.N Product 1e'tures - product can )e offered "ith varying features. The company can create higher level models, )y adding more features. !eatures are a competitive tool for differentiating the company's product form competitors products. M-pollo %onstruction FHuipment 1td. produces different models of different products )y different features.N Product St5le And !esi-n. -nother "ay to add customer value is through distinctive product style & designI 7esign can )e one of the most po"erful competitive "eapons in a company's marketing arsenal. 7esign is a larger than style. (tyle simply descri)es the appearance of the product. %r'ndin-7 - )rand is a name, term, sign, sym)ol or design or com)ination of these, that identifies maker or seller of a product or service consumer vie" a )rand as an important part of a product and )randing can add value to a product. %r'nd Equit57 - po"erful )rand has high )rand eHuity. $rand eHuity is the value of a )rand, )ased and the extent to "hich it has high )rand loyalty, name a"areness. ,erceived Huality, strange )rand associations and other assets (uch as patents, trade marks and channel relationships M-pollo %onstruction FHuipment 1td. has the most valua)le )rand eHuity among the.N M!"# B#$%&$' D()&*&"$+ Apollo Construction Equipments Pvt. Ltd. 55 %r'nd N'me Selection (election ,rotection %r'nd Str'te-5 1ine Fxtension $rand Fxtension Multi $rand 0e" $rand %r'nd N'me Selection7 - good name can add greatly to a product success. o"ever, finding the )est )rand name is a difficult task. M-pollo %onstruction FHuipment 1td. has manufacture's )rand name.N %r'nd Str'te-5L - company has four choices "hen it comes to )rand strategy. It can introduce. Apollo Construction Equipments Pvt. Ltd. %r'nd Spencer Manus $rand ,vt $rand %oC $randing 1icensing 56 1ine extensions =existing )rand names extended to ne" forms, sizes and flavors of all existing product category> $rand extensions =existing )rand names extended to ne" product categories> Multi )rand's =0e" )rand names introduced in the same product category> 0e" )rands =0e" )rand names in ne" product categories> M-pollo %onstruction FHuipment 1td. has adapted t"o )randing (trategist those are 1ine extension 0e" )rands P'c*'-in-7 ,ackaging is the activity of designing and producing the condition or "rapper for a product. The packaging may include the product's primary containerL a secondary package that is thro"n a"ay "hen the product is a)out to )e used and the shipping packaging necessary to store, identity and ship the products. Apollo Construction Equipments Pvt. Ltd. 57 Traditionally the primary function of the package "as to contain & protect the productI ho"ever numerous factors have made packaging an important marketing tool. MIn -pollo %onstruction FHuipment 1td. the main products of the company are very huge. (o there is no special packaging for the huge. ,roducts )ut there are some )olts, nuts, scre"s in those machinery so for those the packaging is needed. There are also three types of packaging for them. L'4elin-7 1a)els may range from simple tags attached to products to complex graphics that are part of the package. The la)el might descri)e several things a)out the product "ho made it. &here it "as made "hen it "as made, its contents, ho" it is to )e used and ho" to use it safety finally the la)el might promote the product through attractive graphics. MThe -pollo %onstruction FHuipment 1td. is the 1td. company so it has to follo" some govt. rules & regulations a)out la)eling & packaging like the company has to follo" the federal trade commission -ct' :3:+, fair packaging & la)eling -ct of :3<<. etc.N Product. Support ServicesL %ustomer (ervices is another element of product strategic more & more companies are using product support services as a ma/or tool in gaining competitive advantages. - company should design its products & support service to. ,rofita)le meet the needs of target customers. M-pollo %onstruction FHuipment 1td. provides the follo"ing product support servicesL The company has the different customer are department. The company is to survey customers periodically to assess the value of current services and to o)tain release for ne" once. The company arranges the customer conference and invites their suggestion and ne" ideas a)out the products. If the customer has any pro)lems a)out the product. the company tries to solve those pro)lems. PRODUCT LINE AND PRODUCT MIX+ Product Line7 - product line is a group of products that are closely related )ecause they function in a similar manner are sold to the same customer groups, are marketed through the same types of outlets, or full "ithin given price ranges. Apollo Construction Equipments Pvt. Ltd. 58 The product lines are related "ith companies strategic plan & marketing plan. It considers market segmentation and target market. P#"%,)- & .#&)( "/ -0( )"1.$2 Apollo Construction Equipments Pvt. Ltd. 59 Sr. No. Item Sellin- price #Rs.$ : 8er) 1aying Machine O8,C+;Q 5,A?,;;;BC A (lipformer O8,C:A;; (!Q AA,?;,;;;BC 4 Fxtra Mould for O8,C+;Q <?;;;BC + Fxtra Mould for O8,C:A;;(!Q 3:,;;;BC ? 8er) %utter "ith :< , ,etrol Fngine :,+?,;;;BC < 8er) %utter &ith Fle. Motor 5?,;;;BC 5 8er) cutter =Kertical> :,:;,;;;BC 2 O&MC< std. ,averQ "ith kirl. +R:;+; Fngine & std. (creed ::,;;,;;;BC 3 O&MC< std. ,averQ "ith 1eyland <.<? B kirl, +R:;+; =Tur)o>Bkirl <R:;2; Fngine, Tel (creed & ,o"er (teer. :4,A?,;;;BC :; Mo)ile %ement %oncrete $atch Mixing ,lant A; %u.Mt :2,2?,;;;BC :: Road marking Machine ORMC:;;Q =Fxtruder type> :?,;;,;;;BC :A Road marking Machine O,&$Q "ith (creed :,+?,;;;BC :4 6as ,reheated ?;; kg A,A?,;;;BC :+ Road (urface %leaner <:,;;;BC
Apollo Construction Equipments Pvt. Ltd. 6 PRICING POLICY ,rice is the amount of many customers has to pay to o)tain the product. 7etermining the price of the product is most important function of management. If company may fail to determine price then it "ill definitely unsuccessful as far as management concern. %actors affecting t0e price - companys pricing decisions are affected )y )oth interval company factor and external environment factor. ,ricing decision Intern'l ('ctor Marketing o)/ective Marketing strategic &est .rganizational %onsideration E+tern'l ('ctor 0ature of marketing & demand %ompetition -fter environmental factor 6eneral ,ricing -pproaches There are main three general pricing approaches. %ost )ased pricing approach. $uyer =value> )ased pricing approach. %ompetition pricing approach. Apollo Construction Equipments Pvt. Ltd. 61
#A$ Cost %'sed Pricin-< There are main t"o methods of cost )ased pricingL =i> %ost ,lus ,ricing =ii> $reak even pricing Cost plus Pricin-7 The simplest pricing method is cost plus pricing Radding a standard make up to the cost of product. -pollo construction eHuipment 1td. uses this cost plus pricing method. The company /o) )ids )y estimating the total pro/ect cost and adding a standard make up profit. -pollo construction eHuipment 1td. uses this method for many reasons. (ellers are more certain a)out cost than a)out demand. $y typing the price to cost, seller simply pricing. &hen all firms in the industry use this pricing method, price tends to )e similar and price competition is thus minimized. Many people feel that costC plus pricing is fairer to )oth )uyers seller, seller o"n fair return on their investment )ut do not take advantage of )uyers "hen )uyers demand )ecomes great. %re'* Even Pricin-7 (etting price to )reak even on the costs of making and marketing a product or setting price to make a target profit. ='lue #%u5er$ %'sed Pricin- Appro'c/ (etting price )ased on )uyer perception of value rather than on the sellers cost . Competition %'sed Pricin- Appro'c/ (etting price )ased on the price that competitor change for similar product. =In -pollo %onstruction FHuipment 1td. the method of pricing policy is same for the all the product of the company.> PLACE Apollo Construction Equipments Pvt. Ltd. 62 ,lace includes company activities that make the product availa)le to target consumers, ,lace includes the distri)ution channel, transportation, coverage, location & inventory. !ISTRI%UTION C&ANNEL7 7istri)ution channel of interdependent organizations involved in the process of making a product or service availa)le for use or consumption )y the %onsumer or )usiness Dser. 7istri)ution channel is also important element of marketing mix. This stands for various activities, the company undertaken to make the product easily availa)le to customers. In today's economy, the producer & customers are separated )y vast distance so it necessary to fill this place gape' through channel 'of distri)ution as "ell as physical distri)ution. The product produced )y -pollo %onstruction FHuipment is capital product so it reHuires more fund to invest in industries & they sates their product to the %ustomers and in this type of industries the customer are fe" so that sales their product directly to the customer. (o they adopt the zero level of channel of distri)ution. The customers directly contact to the company for purchasing any machinery or plant their reHuirements. There are not any middleman persons. Thus the company and customers directly come into contact and sales )ecome possi)le. TRANSPORTATION7 Transport means to send & to get the product from one place to another place )y Road, -ir, Train or (ea. -pollo %onstruction FHuipment produce very huge machinery so the company transports the product )y the trailer an road an internal level and international level the company transport the product )y the ship, )y road etc. Cover'-e Apollo Construction Equipment covers the "hole international &national areas. The company deals "ith the Indian company & foreign company There is no competitor of the -pollo %onstruction FHuipment at the national level. The company one of the largest & )iggest company in India. Apollo Construction Equipments Pvt. Ltd. 63 PROMOTION ,romotion means )ehavior that exchanges a fe" "ords the merits of the product and persuades to target customer to )uy it. In short promotion in the communication to the customer. ,romotion include advertising, personal selling, sales promotion & pu)lic relation. A!=ERTISIN, -dvertising donates manse employed to dra" attention to any o)/ect to purpose. In marketing contents advertising has )een defined Oas any paid form of not personal presentation and promotion of ideas, goods and service )y all identification of sponsorQ To spread ideas a)out the productBservice among the customer and prospect. ,opularizing of product is the main purpose of advertising activity. There are many type of media )y them the companys can give the advertisement & can spread the ideas of the product to the customer like ne"spaper, magazine, TK, Radio internet, eCmail etc. -pollo construction eHuipment is the construction company & related "ith corporate sector. (o the company gives advertisement of its products in corporate Magazines. (uch magazines, @%.0(TRD%TI.0 &.R17@ 'I07I-0 R.-7 %.0(TRD%TI.0@, I0!R-(TRD%TDRF &.R17@ FT%. SALES PROOTION (oles promotion consists of short term incentives to encourage the purchase or ale of a product or service. There -re Main T"o Types .f (ales ,romotion ToolsL %onsumer ,romotion Tools Trade ,romotion Tools. MThe -,.11. %.0(TRD%TI.0 FEDI,MF0T accepts the trade promotion tools. The company gives discounts & allo"ances and the purchasing of the machinery )y the consumers.N PU%LIC RELATIONS -nother Ma/or MassL ,romotion tool is pu)lic relations, )uilding good relations "ith the company's various pu)lics )y o)taining favora)le pu)licity, )uilding up a good corporate image and handling or handling off unfavora)le rumors stories and clients. Apollo Construction Equipments Pvt. Ltd. 64 1UNCTION O1 PU%LIC RELATION !EPT. ,ress relation ,roduct pu)licity. ,u)lic affaires. 1o))ying. Investor relation 7evelopment. TOOLS O1 T&E PU%LIC RELATION 0e"s (peech (pecial events &ritten material -udiovisual material %orporate identify material ,u)lic service activities &e)site MThe -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7. also maintains the relations "ith pu)lic )y special events like consumer conference, games etc., corporate identify materials, pu)lic service activities etc.N Apollo Construction Equipments Pvt. Ltd. 65 PERSONAL SELLING ,ersonal selling is the interpersonal support of the promotion mix. -dvertising consists of one "ay nonCpersonal communication "ith target consumer groups. In contrast, personal selling involves t"oC"ay personal communication )et"een sales people and individual customers. ,ersonal selling can )e more effective than advertising in more complex selling situations. In most firms, ho"ever, the sales force plays a ma/or role. (ales force management as the analysis planning, implementation and control of sales force activities. (ales personal server as the company's personal link to the customers. It is the sales representative "ho )rings )ack much needed information a)out the customer. The idea arose that sales representatives should kno" ho" to diagnose a customers pro)lem and purpose a solution. The sales forces strategy has implications for the sales force structure. Apollo Construction Equipments Pvt. Ltd. 66 Apollo Construction Equipments Pvt. Ltd. 67 ORGANIZATION OF FINANCE & ACCOUNT DEPARTMENT .rganization structure of finance & accounting department is line organization system. -ll the functions of finance is in the head of chief accountant... There are < seniors follo"ing is the chart of finance & -Bc. 7epartment. . C/'irm'n 6 .!. E+ecutive !irector C/ie( Account'nt Accounts Cler* !orm the a)ove chartI "e can find that all the functions are distri)uted under the chief accountant. Mr. ,.K. ,atel & Mr. (.8. Mooudra takes all the decisions regarding finance, )ut last authorities are in the hand of the chairman and executive director. Mr. -sit -. ,atel, executive 7irector is ultimate responsi)le person for execution of any finance decision, clerk "orks under the head of accountant of normally accountant "orks under the head of chief accountant. 7ue to the )etter finance policy of company accountant, finance functions are operated smoothly and although pro)lem. Apollo Construction Equipments Pvt. Ltd. 68 FINANCE PLANNING The finance planning is playing a very important role in company. The process of estimating the funds reHuirements of the firm and determining the sources of funds is called finance planning for every company, finance planning is must. The head of account and finance department spars there most of the time in making planning of finance. It they are not successful in making planning of finance. It they are not successful in making effective financial planning, they never success in )usiness. -ll companies have their o"n different plan a)out financing. (o financial planning covers specially &hat "ould )e fund reHuirement# Maximum utilization of funds. M-,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7. has it s o"n plan for fixing financial reHuirements and maximum utilization of fund. In The -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7.. the chairman decides the reHuirements of funds in )oard meeting of company. !or helping accurate figure of reHuirements of funds, they make < monthly or sometime yearly forecasts of funds. Fach and every department maintained its reHuirements. -fter' deciding reHuirements of funds, company tries to collect money and for this they arrange meeting "ith its )anker such as (tate $ank of, India and 7ena $ank at a ratio <L+. -gain management plans for proper maximum utilization of amount. They have adapted enough controlling measure have that can ensure no idle funds. They have set target for such /o) in terms of money period reHuired, time consumed, Huality assured etc. $y doing financial planning in good manner, -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7. makes effective use of fund and there is no shortage or any idleness of funds. In company so from that vie" paint financial planning has grater significance. Apollo Construction Equipments Pvt. Ltd. 69 CAPITALIZATION %apitalization %omprises ."nership capital and surplus in "hat ever form it may appear. $orro"ed capital, "hich consist of )ands of long term de)t. There may )e o"ner capitalization or under capitalization. %ompany is said to )e o"ner capitalization if its earnings are less in relation to its capital investments. In other "ords, "hen )ook value of the company's share is greater than its real value o"ner capitalization can adversely affect the company's prestigeI it lo"ers the profit so interest of shareholder is also affected. It sometime leads to high price or interior Huality product. %ompany is said to )e under capitalized "hen real value of its shares is greater than )ook value. Dnder capitalization results in higher profit, increase the prestige and good return to share holder ho"ever, expectation from an under capitalized company increased. (o al"ays "e should go for fair capitalization in $ook Kalue S 0et -ssets 0o. .f (hares $ook value for the year A;;:C;A S :( 66( 28.461 2( 5( 66.51 )s $ook value for the year A;;AC;4 4, ;3, <?,5<3 A, ?;,;;; :A4.2< Rs $ook value for the year A;;4C;+ A, 5A, <4,<34 A, ?;,;;; :;3 Rs Apollo Construction Equipments Pvt. Ltd. 7 $ook value for the year A;;+C;? :, 4<, <2,?<4 A, ?;,;;; ?+.<5 Rs Apollo Construction Equipments Pvt. Ltd. 71 INVENTORY MANAGEMENT Inventory is composed of assets that "ill )e sold in future in the course of )usiness operations. The assets "hich firm store as inventory anticipation of need are ra" materials, "ork in progress finished goods. They are on important input of the final product. Inventory as a current asset differs from other current assets )ecause only financial manager are not involved, Rather, all the functional areas i.e. financial, marketing, production and purchasing are Includes. The vie"s concerning the appropriate level of inventory around differ among the different functional areas. The /o) of the financial manager is to reconcile the conflicting vie" point of the various functional areas regarding the appropriate inventory level in order to fulfill the over all o)/ectives of maximizing the o"ners "ealth. Thus, inventory management like the management of other current assets should )e related to the over all o)/ectives of the firm. The o)/ectives of inventory management consist of t"o counter )alancing parts. :> To minimize the firm's investment in inventory. A> To meet a demand for the product )y efficiency organizing the firm production and sales operation. These to conflicting o)/ectives of inventory management can also )e expressed in terms of cost and )enefits associated "ith inventories. -nd optimum level of inventory should )e determined on the )asis of trade off )et"een costs and )enefits associated "ith level of inventory. The valuation of inventory at -,.11. %.0(TRD%TI.0 FEDI,MF0T,KT. 1T7., is made under the consideration of the follo"ing paints. Ra" Material and (pares are valued at cost (tore and tools are valued at cost (tore and tools are valued at costs (emi finished & scrap are valued at cost (crap is estimated realiza)le value !inished goods are valued at lo"er cost. Apollo Construction Equipments Pvt. Ltd. 72 RATIO ANALYSIS e'nin-L Ratio )roadly speaking is the @numerical relationship )et"een t"o num)ers. Ratio analysis of statement stands per the process of determining & presentation the relationship of items and groups items in the statements. Ratio analysis engages Huantities measurement & shares precisely ho" adeHuate one key item is in relation to another )usiness performance can )e measured )y the use of ratios. Import'nce. 1iHuidity ,osition 1ong term saliency .perating efficiency .ver all profita)ility Inter !irm %omparison Apollo Construction Equipments Pvt. Ltd. 73 LI3UIDITY POSITION OF APOLLO CONSTRACTION E3UIPMENT 1iHuidity refers to the a)ility of a firm to meet its o)ligations in the short run usually one year. 1iHuidity ratios are generally )ased on the relationship )et"een current assets =the source for meeting short term o)ligations> and current lia)ilities. The important liHuidity ratios are current ratio and acid test ratio. %urrent RatioS %urrent assets %urrent lia)ilities Euick RatioS Euick assets %urrent lia)ilities Return on FHuity RatioS profit after tax -verage total assets Apollo Construction Equipments Pvt. Ltd. Year Current Ratio Acid test Ratio Return on euit! ratio 21*2 1.6 .4 1.69 22*3 1.49 .34 2.46 23*4 3.17 1.2 3.14 24*5 1.72 .62 2.21 A"era#e 1.99 .55 2.37 74 Current li'4ilities r'tio7 ; This is the ratio of current lia)ilities. It is a "idely used indicator of a company a)ility to pay its de)t in the shortCterm. The current ratio of the company registered an overall increasing trend and varied :.+3 times in A;;AC;4 during the period of the study. Quic* r'tio7 ; -ll current assets are not eHually liHuid. &hile cash is readily availa)le to make payment to suppliers and de)tors can )e Huickly converted into cash, inventories are t"o steps a"ay from conversion into cash. -cid test ratio also called the Huick ratio. The acid test ratio is fairly stringent measure of liHuidity. Euick ratio is not included inventories and stock. -pollo %onstruction FHuipment has only one year Huick ratio suita)le. The Huick ratio of the -pollo %onstruction FHuipment fluctuated /ust like current ratio specifically it Return on equit5 r'tio7 ; This is a measure of profita)ility from the standpoint of the shareholders. The ratio measures the efficiency "ith "hich shareholders funds "ere employed. Apollo Construction Equipments Pvt. Ltd. >e'r Pro(it 'r-in R'tio Inventor5 turnover R'tio Assets turnover r'tio A;;:C;A 5.:+ 5.A 4.A2 A;;AC;4 5.44 3.? 4.34 A;;4C;+ 5.2< <.? 4.:3 A;;+C;? <.25 4.5 A.AA -verage 5.4 <.5A 4.:? 75 Pro(it 'r-in R'tioS profit after tax 0et (ales Inventor5 Turnover R'tioS cost of goods sold -verage Inventories Asset turnover R'tioB 0et sales -verage total assets
Pro(it 'r-in R'tio7; ,rofita)ility ratios measure the degree of of operating success of a company in an accounting period. The only reason "hy investors are interested in a company is that they think they "ill earn a reasona)le return in the form of capital gain and dividend on their investment. -pollo construction FHuipment profit margin ratio all the year increases except A;;+C;?. Inventor5 turnover r'tio7 ; The mean of net sales and inventory "as <.5A times. The inventory turnover ratio of the -pollo construction eHuipment registered a fluctuating trend and varied from 3.? to <.? times. The highest inventory turnover ratio 3.? times in A;;AC;4. - high inventory turnover ratio is )etter than a lo" ratio. - high ratio implies good inventory management. - very lo" level of inventory has serious implications. It "ill adversely affect the a)ility of a firm to meet customer demand, as it may not cope "ith its reHuirements that are there is a danger of the firm )eing out of stock. Apollo Construction Equipments Pvt. Ltd. 76 They should have neither too high nor too lo" inventory turnover ratio. Assets Turnover r'tio7 ; -pollo construction FHuipment assets turnover ratio all the year increases except A;;+C;?. This is a measure of the efficiency "ith "hich assets are utilized. It indicates ho" many times the assets "ere turned over in a period. If the turnover ratio is high, the company can )e said to )e managing its efficiently. If ratio is lo", it means the company has more assets than it really needs for its operation. Return on 'ssetsB ,rofit after tax -verage total assets Aver'-e de4t collection periodS -verage de)tors 0et salesB4<? E'rnin- per s/'re #EPS$ B profit after tax 0um)er of eHuity shares Return on Assets R'tio7 ; Measure of profita)ility from a given level of investment. Apollo Construction Equipments Pvt. Ltd. >e'r Return On Assets R'tio Aver'-e !e4t Collection Period #!'5s$ E'rnin- per s/'re A;;:C;A A4.+: ?4 :<.34 A;;AC;4 A2.2A +? A+.?< A;;4C;+ A?.:+ 44 4:.45 A;;+C;? :?.A? 4< AA.;3 -verage A4.:? +A A4.54 77 Aver'-e de4t collection period Measure of time taken to collect de)tors. E'rnin- per s/'re7; !inancial analysts regard the F,( as an important measure of profita)ility. !e4tor Turnover R'tioB ,rofit after Tax 0um)er of FHuity (hares !e4t to equit5 r'tioB Total lia)ilities (hare FHuity Apollo Construction Equipments Pvt. Ltd. >e'r !e4tor Turnover R'tio !e4t to Equit5 R'tio A;;:C;A <.2< ?.;; A;;AC;4 2.:+ <.;4 A;;4C;+ :;.33 ?.;A A;;+C;? :;.:: 5.?2 -verage 3.;A ?.3: 78 !e4tor Turnover R'tio7 ; -pollo construction FHuipment de)tor turnover ratio all the year increases. In addition to overall measures of liHuidity, measures of liHuidity of specific current assets are also necessary. The a)ility of a company to collect from its credit customers in a prompt manner affects the company liHuidity. The de)tor turnover ratio measures the efficacy of accompany credit and collection policy. The ratio sho"s the num)er of times each year a company de)tor in cash. The ratio provides some indication of the Huality of )oth the de)tors and the company collection efforts. - high de)tor turnover ratio indicates that de)tor can )e considered good. !e4t to equit5 R'tio7; - "ise mix of de)t and eHuity can increase the return on eHuity for t"o reasons. .ne, de)t finance is generally cheaper than eHuity. T"o, interest payment are admissi)le expenses for determining the taxa)le income of the company. The de)t to eHuity ratio measures the relationship of the capital provided )y creditors to the amount provided )y shareholder. 7e)t includes all o)ligations, )oth shortC term and longC term. The ratio indicates the extent of use of leverage. - high de)t to eHuity ratio indicates an aggressive use of leverage, and a highly leverage company is more risky for creditors. Apollo Construction Equipments Pvt. Ltd. 79 WORKING CAPITAL MANAGEMENT &orking capital management deals "ith the management of the current assets. The t"o different concepts of "orking capital are gross "orking capital and net "orking capital. 6ross "orking capital refers to the firms' total investment in current assets "hile 0et "orking capital refers to the, difference )et"een current assets current lia)ilities. - positive net "orking capital "ill arise "hen current lia)ilities are in excess of the current assets. The "orking capital indicates the liHuidity position of the firm and suggests the extent Apollo Construction Equipments Pvt. Ltd. 8 to "hich the "orking capital needs may )e financed )y permanent source of funds. %urrent lia)ilities to constitute a margin a )etter for maturing a)dication "ithin the operating cycle of )usiness. 6enerally, the conversional rules are to maintain thee level of current assets. T"ice the level of current assets is also conceder "hile determining this. -t -pollo %onstruction FHuipment 1td., the management of the "orking capital is very efficient and effective. 0et "orking capital of -pollo %onstruction FHuipment 1td. is positive )ecause of higher level of current assets over the current lia)ilities.. R'tio Rel'ted To 2or*in- C'pit'l %urrent ratioL C %urrent assets %urrent lia)ilities 1or t/e 5e'r ended CDDE;DF B A.GC7 A 1or t/e 5e'r ended CDDH;DE B H.AG7 A 1or t/e 5e'r ended CDDC;DH B A.EI7 A 1or t/e 5e'r ended CDDA;DC B A.JD7 A The current ratio is the ratio of the current assets to total current lia)ilities. The current ratio of firm measure its short term solvency i.e. its a)ility to meet short form o)ligation PROFIT & LOSS A4C FOR THE YEAR ENDED 56 ST MARCH 7889 Apollo Construction Equipments Pvt. Ltd. 81 PARTICULAR SCH Current Year $Ru%ees& Pre"ious Year $Ru%ees& INCOME' 'ncome +rom oper"tion L 8(33(25(231 1(17(67(518 ,t%er 'ncome - 11(56(411 8(34(289 'ncre"se ./ecre"se0 in inventories 1 .*35(21(60 85(63(96 TOTAL ()*+),*)*-. //)//),0)1,1 E2PENDITURE' )"2*m"teri"ls 3 ot%er consumption , 5(31(79(769 8(3(79(447 Personnel )el"ted E4penses P 19(44(66 17(2(67 5in"nci"l C%"r$es 6 13(17(176 19((973 /epreci"tion 7(74(855 6(56(765 ,t%er E4penses ) 1(62(92(54 1(58(64(829 TOTAL 1)30)*()-*, /*)*0)..),(- PRO4IT 5E4ORE TA2 74(51(636 1(6(43(83 Less7 Provision +or &"4"tion 16(75( 24(( /e+erred &"4 Li"8ilit9 2(53(5 4(1(5 NET PRO4IT 4OR THE YEAR 55(23(136 78(41(583 Add7 :"l"nce :;+. +rom P.< 2(13(68(545 Prior Period Ad=ustment ************ C%"rit9 .* 11(0 .* 1(20 PRO4IT A6AILA5LE 4OR APPROPRIATION TOTAL .),()(*),(/ .).*)*,)*-0 A%%ro%riation' Proposed /ividend 3 &"4 5(7(125 6(37(5 Prior period "d=ustments .1et0 1(5(423 ************ :"l"nce C"rried to :"l"nce s%eet 2(61(6(133 2(13(68(545 TOTAL .),()(*),(/ .).*)*,)*-0 %ALANCES&EET AS AT HA ST ARC& CDDF PARTICULAR SC& Current >e'r #Rupees$ Previous >e'r #Rupees$ Apollo Construction Equipments Pvt. Ltd. 82 A SOURCE O1 1UN!S7 #A$ S/'re/older?s 1unds7 (hare %apital - A?,;;,;;; A?,;;,;;; Reserve and (urplus $ A,5:,<;,:44 A,A4,<2,?+? C@IJ@JD@AHH C@EK@JK@FEF #%$ Lo'ns 1unds7 (ecured 1oans % 3;,A;,;A< :,+:,5A,23< Dnsecured 1oans 7 :,:?,A<,4A+ :,+:,A2,++4 TOTAL F@DC@DJ@EKH F@HA@JI@KKE C APPLICATION O1 1UN!S7 #A$ 1i+ed Assets7 6ross $lock :,5:,?+,3:; :,+3,5:,523 1essL 7epreciation A2,:<,4;? A;,+:,+?; NET %LOC3 F :,+4,42,<;? :,A3,4;,443 #%$ Investment ! A,4:,++,45? :,4<,<A,:5< 4,5+,2A,32; A,<?,3A,?:? #C$ current Assets@ Lo'ns 6 Adv'nces Inventories 6 :,A+,;3,A35 :,5A,A3,535 (undry de)tors 2+,4A,4?3 5+,5;,A4; %ash & $ank $alance I :<,A2,AA< :<,A4,:?4 1oan & -dvances J :,;:,+2,522 :,4?,;4,A5; H@CJ@AK@JGD H@IK@CJ@EFD Less7 %urrent lia)ilities & ,rovisionL 8 %urrent 1ia)ilities ,aya)le & ,rovision :,24,53,32A :,:3,A?,A?5 ,roposed 7ividend & Tax ?,5;,:A? <,45,?;; NET CURRENT ASSETS A@HJ@JK@FJH C@GC@JH@JIH Miscellaneous expenditure A;,3+; A<,:5< TOTAL ?,::,5A,+24 ?,42,2A,42+ Less7 7eferred Tax 1ia)ility 3,<<,;;; 5,:A,?;; TOTAL ?,;A,;<,+24 ?,4:,<3,22+ SWOT Apollo Construction Equipments Pvt. Ltd. 83
S BUSINESS STRATEGIC PLANNING PROCESS E4tern"l >tr"te$9 Environment 5ormul"tion 5ormul"tion
>?,& @o"l $usiness -nalysis !ormulation Implementation Mission Apollo Construction Equipments Pvt. Ltd. 84 !eed)ack Internal & %ontrol Fnvironment Purpose7 - ma/or purposed of analyzing the environment is to discern ne" marketing opportunities. 'r*etin- opportunities - marketing opportunity is an area of )uyer's need or potential interest in "hich a company can perform profita)ly. Apollo Construction Equipments Pvt. Ltd. 85 SWOT ANALYSIS The overall education of a company's strength "eaknesses, opportunities & threats is called (&.T -nalysis. - )usiness unit has to monitor key macro environment force such as demographic, economic, technological political legal, and social, cultural and significant micro environment actors customers, competitors, distri)utor, supplier, that affect its a)ility top earn profit. The environment might present much opportunity, )ut a company might not have the strength to exploit all the opportunities. (imilarly, sometimes a firm "ill not have strength to meet the environmental threats. (trategic management defines as @The set of decisions and actions, "hich leads to the development of an effective strategy or strategies to help achieve corporate o)/ective@ Apollo Construction Equipments Pvt. Ltd. 86 STRENGTH The strength is the sym)ol of the firm sho"s the a)ilities of the firm. There may )e internal or external strength. The organization can overcome its "eakness to convert them into their advantage.. (trength provides competitive edge & reach over the competitors. There may )e follo"ing strengths of the company. -ckno"ledged market leader "ith high level of customer good"ill. -l"ays close to the customer. ,roactive lather than reactive to changing market needs 1arge customer $ase & igh $rand loyalty. !astest deliveries of eHuipment and spare parts. Fxcellent pre & after sales support through sales & service offices located in all the ma/or cities of India. Motivated sales & service team, Eualified personnel Huick .n technology a)sorption. ot mix plant )atch type "ith electronic controls, <; to A+; T, technologies from 0iigata Fngineering %o, 1td., Japan. Technical colla)oration "ith cedrapids inc D(- or %R 2?: ydrostatic po"er finisher "ith automatic grade and slope control for pa"ing "idth of :; meters. -,.11.%.0(TRD%TI.0 FEDI,MF0T 1T7. management is participating mgt. so all the pro)lems of employees are solved )y the top level management. WEAKNESS The organization may also survive )y avoiding the unnecessary "eaknessI organization shall conduct the feed)ack and surveys to search for the latest "eakness. It reHuires productive approach & in"ard looking methods to raise the policies & procedures of the organization. 1ike strength there may )e internal or' external "eakness a follo"s.... In competition "ith the foreign companies, price of the, eHuipments is high compare the foreign companies. There is a lot of noise pollution at the "ork place. This noise is dangerous for the "orkers. Apollo Construction Equipments Pvt. Ltd. 87 OPPORTUNITY .pportunity means the chance to do something innovative or to take the advantages of the possi)le space & gaps existing in the market. .pportunity al"ays exists )ut main thing is they need to )e realized and recognized. This reHuires a strong motivational factor and premium foresight. THREATS It is an important to analysis the threats of the )usiness (&.T analysis is very useful mechanism in searching the latest threats situations are follo"ing as under@ There is no interference of anyone except the government )ecause the -,.11. %.0(TRD%TI.0 FEDI,MF0T 1T7. is ,vt. 1td. company. SUGGESTIONS -fter preparing the "hole report & analyzing the "hole report, "e suggest the follo"ing opinions for the -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7.. The company provides the transportation services to the customers )y some trucks, trailers etc. The company competes "ith the foreign companies. In this competition, the Huality is good )ut the prices are higher of the -pollo %onstruction FHuipment ,vt.1td. machinery than the other companies. (o the company should provide the machinery at much lo"er cost or price. In this company, there is lot of noise at "ork place, (o the "orkers can lose their energy of hearing. (o the company should provide the earplugs to the "orkers for their safety at "ork place. Apollo Construction Equipments Pvt. Ltd. 88 C"$):,*&"$ -,.11. %.0(TRD%TI.0 FEDI,MF0T 1T7. is India's 0o. : manufacturer of road construction & maintenance eHuipment. There are very less competitor against -pollo's product in market and Huality of its products is )etter than competitors. Its products are increasing every year so there is )right future for company. The chairman and managing director. Mr. Rashmi)hai ,atel is "ell experienced person. e has 45 years experience in this field. The most important is that company's main aim is not only make profit )ut "ith profit to provide maximum service to the company in any time or position. %ompany also contri)utes to the nation )y earning foreign exchange. %ompany serves sorority providing full employment to the unskilled people and )rings up their standard of living. -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7. is a)le to use maximum capacity of manpo"er and also of technical kno" ho" no"adays. %ompanies try to achieve I(. certified. &hich sho"s Huality improvement of product# -nd )est management company has )een adapted foreign technology colla)oration and /oin venture "ith foreign companies. $y these step of company Apollo Construction Equipments Pvt. Ltd. 89 there may )e possi)le of improvement in technology kno"ledge in country. 1astly, I am of the opinion that -,.11. %.0(TRD%TI.0 FEDI,MF0T ,KT. 1T7. has "ide (cope to developing in coming years, BIBLIOGRAPHY Re(erence %oo*L =:> uman resources mgt. )y 8. -sh"athappa =+th Fdition> =A> Marketing Mgt. )y 8otler & -rmstrong =3th Fdition> =4> .rganization $ehavior )y 8eith 7evis =::th Fdition> 2e4site7 """.gu/aratapollo.com '-'9ine7 Indian Infrastructure =Kol. KII> Infrastructure "orld =Kol.> Apollo Construction Equipments Pvt. Ltd. 9 Annu'l Report o(@ Apollo Construction Equipment7 A;;+ C;? A;;4 C;+ A;;A C;4 A;;: C;A Apollo Construction Equipments Pvt. Ltd. 91
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