SHAMAYEL AFZAL KHAN (F-46066) ASSIGNMENT 1: 16 BASIC HUMAN DESIRES

BBA 23: FINANCE - SEMESTER 8

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SPRING 2014 SUBJECT: INTRODUCTION TO SOCIAL SCIENCES
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MAY 2014
1. Introduction:
As a result of studies conducted on 6000 people, Steven Reiss identified sixteen needs of
human beings, also is known as Profile of Human Needs. It was developed as a form of
personality instrument, in which people respond to a questionnaire that determines their
degree of need in each dimension, relative to other people. These can help in explanation
of interpersonal misunderstanding.
2. Aim:
The aim of this assignment is to acquaint the user with knowledge about the 16 Basic
Desires of Human Beings.
3. Scope:
This assignment has been prepared for academic purpose that is under the instructions of
our teacher for course module Introduction to Social Sciences as a part of course work.
4. Object:
To write down one sentence about each desire among the 16 Desires of Human Beings
and indicate, which one is the best and why? Give four to five reasons.
5. 16 Basic Human Desires:
a) Curiosity:
It is the desire of human being to strive for accumulating knowledge.
b) Acceptance:
It is the desire of human being to strive for the social acceptance or inclusion.
c) Order:
It is the desire of human being to strive for structure, stability and clarification or
organization.
d) Physical Activity:
It is the desire of human being to strive for fitness, exercise, and feeling of muscles.
e) Honor:
It is the desire of human being to strive for loyalty in relation to family, cultural
values and heritage.
f) Power:
It is the desire of human being to strive for performance and to influence others.
g) Independence:
It is the desire of human being to strive for self-reliance.

SHAMAYEL AFZAL KHAN (F-46066) ASSIGNMENT 1: 16 BASIC HUMAN DESIRES
BBA 23: FINANCE - SEMESTER 8
TH
SPRING 2014 SUBJECT: INTRODUCTION TO SOCIAL SCIENCES
APCOMS PAGE 2 OF 3

13
TH
MAY 2014
h) Social Contact:
It is the desire of human being to strive for contact, encounter, nearness or
companionship.
i) Family:
It is the desire of human being to strive for partnership behavior, domesticity and
parenting.
j) Status:
It is the desire of human being to strive for titles, wealth, prestige and public attention.
k) Idealism:
It is the desire of human being to strive for social justice and interaction.
l) Vengeance:
It is the desire of human being to strive for competition, fight, aggressiveness and
revenge.
m) Romance:
It is the desire of human being to strive for beauty, love and sensuality.
n) Eating:
It is the desire of human being to strive for pleasure of ingestion and to consume food.
o) Saving
It is the desire of human being to strive for accumulating possession and to collect
things.
p) Tranquility:
It is the desire of human being to strive emotional security, calm and wellness.
6. Personal Opinion for the Best Human Desire among 16 with Rationale:
In my personal opinion, Power is the best Human Desire among all the 16 Basic
Human Desires. As Power falls under the esteem needs in Maslows Hierarchy of needs
and when a person reaches self-esteem level, then there is a likely chance that he or she
may reach self-actualization level; that is the final level in the hierarchy of needs. When
one has power, he or she can exercise control over others and can influence others to do
whatever is in his best interest or favor. With Power all other basic desires of human
being can be fulfilled as well. Power helps a person to achieve his or her goals despite
opposition faced by others. It give authority to a person to accept whatever is in his favor
or best in his views and to reject whatever is against his views and interest or whatever he
feels is not right. It assists to provide us a sense of control and confers status. In addition,
SHAMAYEL AFZAL KHAN (F-46066) ASSIGNMENT 1: 16 BASIC HUMAN DESIRES
BBA 23: FINANCE - SEMESTER 8
TH
SPRING 2014 SUBJECT: INTRODUCTION TO SOCIAL SCIENCES
APCOMS PAGE 3 OF 3

13
TH
MAY 2014
it helps a person to move up social hierarchies and also assists in the survival need, as
well as to attract and keep the best possible people around oneself.
7. References:
Reiss' 16 Human Needs. Accessed on: 12
th
May 2014.Retrieved From:
http://changingminds.org/explanations/needs/reiss_16_needs.htm
Freese, J. (2011). Personality and Autoimmune Diseases: A Pilot Study to Investigate a
New Approach forPsychodiagnostics: Analysis of Life Motives inAutoimmune Disease
Patients with support of
Psychoneuroimmunology Thesis), UNIVERSITY OF GIRONA. Retrieved from
http://www.freese-institut.de/assets/Uploads/Publikationen/Thesis-Freese-Kopie.pdf