Folha in the Cup: the Cup year will not be the salvation of the airlines, who

sour billions of losses and should register zero growth this year. Due to the
Worldwide, companies estimate lower revenues and demand in domestic air traffic
in 2!".
#$he business traveler who buys tic%et two days before paying full fare will
disappear during this period,& says the president of 'bear ()razilian 'ssociation of
'irlines*, +duardo ,anovicz.
Companies of Corporate +vents e-change agreement for stadium
.igh price affects services of festival of Campos Do /ord0o.
$he business segment and corporate events represents over 123 of the
demand for air transport. $he fear is that there is a substitution of demand. 4n place
of the passenger traveling on business, enters the sports tourist, who pay less for
tic%ets.
$he companies says it is too early to forecast how much the drop in
passenger traffic would be, but bases it on the negative forecast demand behavior
of the previous World Cups. 4n 5ermany, the )erlin airport saw passenger traffic
shrin% !63 in 21, year of the World Cup. Within two years, however, the
movement has not only recovered but also raisen. 'ltough, in ,outh 'frica, the
World Cup was not even able to recover the lost motion with the global financial
crisis. 7assenger movements in /ohannesburg, the main gateway to the country in
2! was lower than in 26. $here, the effect of the international e-hibition of the
destiny during the 8ondial has not yet been felt. $he movement of passengers in
2!2 (!6.1 million* was similar to 26.
4n the long term, companies are optimistic and e-pect an increase in the
flow of tourists after the e-posure of )razil in the international media. $his mi-ed
feeling regarding the effects of the Cup is also felt in other segments of tourism
such as hostelry. 'fter the mar%et euphoria investment, the Forum of the )razil
.otel 9perators is already tal%ing about ris%s of oversupply of beds in seven host
cities: )elo .orizonte, )ras:lia, Cuiab;, 8anaus, ,alvador, 7orto 'legre and
<ecife. $he entity also reduced the cumulative growth forecast for the demand in
the period 2!2=2!2, from !63 to !13.
,tudies on sporting events show that the positive effect through investment
ta%es place two years earlier. #4t is too early to predict the impact on the economy.
7roduction rate must increase before the World Cup, with many companies
anticipating production to compensate for the month stopped,& says Frederico
$urolla, partner 7ezco Consulting and professor at +,78.
#4f the World Cup was three years ago, was pumping in terms of benefit to
)razil. )ut today, as the image is not up to snuff, the result should not be so
positive,& he adds.
Country performance in games should also influence the impact to the
economy in 2!", as more holidays will be enacted if )razil advances in the
tournament.