Visa Inc.

Corporate Overview
Visa is a network that helps power the global economy. We connect cardholders, merchants and
financial institutions around the world with products and services that can make payments faster,
more convenient, more reliable and more secure.
Our business primarily consists of the following:
We provide transaction-based services to our financial institution and merchant
customers through VisaNet, our secure, centralized and global processing
platform. In addition, we provide value-added services including risk
management, loyalty, dispute management and debit issuer processing.
We offer a diverse range of branded payment products, which our financial
institution clients use to offer credit, debit, prepaid and cash-access programs to
their customers (individuals, businesses and government entities).
We own and manage the Visa brand, which provides the assurance of
acceptance at 30 million merchant outlets and 1.4 million ATMs worldwide
1
.
We continually look at how we can use our network breadth and payment
expertise to extend the value of electronic payments, so more people can use in
more ways and more places around the world. For example, with the Visa
mobile platform, we are helping accelerate the convergence of mobile
technology and electronic payments.
Visa Inc.s headquarters are in San Francisco. The company has five operating regions: Asia-
Pacific; Central and Eastern Europe, Middle East and Africa; Latin America and Caribbean; and
North America. Visa Europe is a separate entity that is an exclusive licensee of Visa Inc.s
trademarks and technology in the European region.
Importantly, Visa does not issue cards, set cardholder fees or interest rates, or make loans to
cardholders. The cardholder relationships belong to our network of financial institution clients
and are managed by them. Visa Inc. derives revenue primarily from fees paid by our financial
institution clients based on payments volume, transactions that we process and other related
services we provide.

1
As reported by our financial institution customers and therefore may be subject to change; includes merchant outlets
and ATMs in the Visa Europe territory.

Statistical Overview
Visa Inc. is the worlds largest retail electronic payments network, with nearly US$4.3 trillion
transacted on our payment products over the four quarters ended Sept. 30, 2008.
VI SA I NC. OPERATES THE WORLDS LARGEST RETAI L ELECTRONI C PAYMENTS NETWORK*
16,400 Financial institution customers
1.7 billion Visa cards
US$4.3 trillion Total volume**
US$2.7 trillion Payments volume
30 million Merchant outlets***
1.4 million ATMs***
55 billion Total transactions***
Excludes Visa Europe, unless otherwise noted
* Based on payments volume, total volume, number of transactions and number of cards in circulation
** As reported by client financial institutions and therefore may be subject to change
*** Includes merchant outlets and ATMs in the Visa Europe territory
**** Includes payments and cash transactions

Visa Inc. Business Overview
Processing
VisaNet is one of the worlds largest transaction and information processing networks, facilitating
the transfer of value and information among our financial institution clients, consumers,
merchants, businesses and governments. For more than 30 years, VisaNet has provided an
essential platform for future Visa innovations and services. Today, VisaNets centralized and
integrated architecture enables Visa to provide our clients with secure, reliable and scalable
processing (authorization, clearing and settlement) and value-added services. VisaNets key
attributes include:
Scale Nearly 92 billion authorization, clearing and settlement transactions
were processed through VisaNet in calendar year 2008. Based on rigorous
testing, we estimate that VisaNet is capable of processing more than 12,000
messages per second
2
.
Reliability VisaNet operates four processing centers on three continents that
are fully synchronized and operate identical authorization platforms. This
enables Visa to shift transaction volume from one data center to another if
needed. At the same time, Visas next-generation data center houses multiple
authorization engines, essentially data centers within a data center. Combined,
these advances help ensure the VisaNet system is available and has enough
processing power to meet the growing demand for electronic payments.
Security Because of VisaNets centralized architecture, Visa is able to see
every Visa transaction that flows through the network. This enables Visa to risk-
score transactions in real time with services such as Advanced Authorization,
potentially stopping fraud at the most important point before it happens.
Value-Added Services Visa also offers a broad range of value-added services
such as enhanced risk management, dispute processing, loyalty programs and
other information-based services, which are enabled by a centralized global
processing platform. The Visa Incentive Network (VIN), for example, uses
VisaNets centralized processing capabilities to help deliver tailored rewards
based on U.S. cardholders needs and interests.

2
Based on testing conducted in J uly 2005 with IBM.

Product
Visa provides individuals, businesses and governments with access to the worlds largest retail
electronic payments network through a range of Visa-branded products and services that deliver
choice, convenience and security.
Credit Visa offers our financial institution clients a broad range of credit platforms that can be
tailored to meet the needs of virtually all demographic segments around the world from those
new to credit to affluent consumers to large corporations.
Visas credit platforms are accompanied by value-added services that can enhance consumers
loyalty and usage. These include tailored rewards, emergency card replacement, travel
assistance and rental car insurance.
Debit and Prepaid Visa provides our clients with a range of consumer debit products tailored
to individual demographic segments and geographies. Visa debit products allow consumers to
pay electronically using available funds and deliver advantages over cash and checks in terms of
convenience, security and flexibility. Visa offers four branded debit marks Visa, Visa Electron,
Interlink and PLUS

.
Visa also offers a broad range of prepaid products that enable consumers to access a
designated pool of funds. Visa prepaid solutions can be offered to financially underserved
consumers with no pre-existing banking relationships as a more secure and convenient
alternative to cash and checks. Visa prepaid products are offered currently by governments and
businesses for distributing healthcare funds, unemployment assistance and other benefits, as
well as payroll. Visa also offers prepaid gift cards that can be used at any Visa merchant outlet
that accepts Visa debit products.
Commercial Visa provides a broad suite of commercial payment solutions for small
businesses, midsize and large corporations and governments. Visas commercial platforms
include:
Small Businesses Visa Business credit, Visa Business debit and Visa
Business line of credit access card
Midsize Businesses, Large Corporations and Governments Visa Corporate,
Visa Purchasing, Visa Commercial, Visa Meetings, Visa Fleet and Visa
Distribution
In addition to these platforms, individual regions have tailored solutions to meet the specific
requirements of businesses and government agencies of all sizes.

Security
Visa understands that we must protect each link within our control and work with others to
preserve the trust in every Visa payment. To that end, Visa employs multiple layers of security.
These layers work together to help ensure that fraud is identified as soon as it occurs and that
when fraud does make an impact, it is quickly erased or limited to the extent possible. Visas
security strategy focuses on:
Securing the payments environment to protect card data
Monitoring, identifying and preventing fraud through technology and best
practices
Managing the impact of fraud by helping issuers and acquirers recover from its
effects
Maintaining trust in Visa payments through merchant and consumer education
Creating an environment of partnership by promoting industry engagement and
accountability around security
Global Brand
The Visa brand transcends language, cultures and geography under a common payment mark
that symbolizes convenience, flexibility and security to hundreds of millions of consumers across
the world.
To support and enhance the brand, Visa has exclusive partnerships with a stable of world-class
sports and entertainment franchises, including FIFA (Fdration Internationale de Football
Association) and the Olympic Games.
FIFA The FIFA partnership provides Visa with global rights to a broad range
of FIFA activities including the 2010 and 2014 FIFA World Cups and the
FIFA Womens World Cup that tap into the passions and reach of the worlds
favorite sport.
The Olympic Games Visas relationship with the Olympic Games began with
the 1988 Games in Calgary, and today Visa is a worldwide Olympic partner with
a commitment to be the exclusive payment card and official payment service of
the Olympic Games through 2012. This includes the Vancouver 2010 Olympic
Winter Games and the London 2012 Olympic Games.

Innovation
Visa is committed to innovation that enables more people in more places to enjoy the benefits of
electronic payments at any time, in any location, using a multitude of devices. Recent
innovations pioneered by Visa include:
Money Transfer Visa Money Transfer is a person-to-person payment platform
that enables the transfer of funds from account to account securely and quickly
using the Visa network.
Chip Technology In a number of regions, Visa supports the deployment of
chip technology, whether EMV contact chip or contactless Visa payWave. Chip
cards have a small yet powerful microprocessor embedded that can provide
enhanced security and increased transaction speed and can carry other
applications that enhance the consumer payment experience, such as merchant
loyalty programs. Chip card technology can also expand the use of Visa
payments to new acceptance environments such as transit, vending and
parking.
Mobile Payments and Services As the number of mobile devices continues to
grow, Visa is working to extend our products and services through the mobile
channel. In developing economies in which phone penetration is significantly
higher than bankcard penetration, mobile technology represents an opportunity
to leapfrog a generation of financial services and payment products, allowing
consumers to use a mobile device to access and transfer funds, make
payments, pay bills or top-up wireless air time. In developed economies, Visa
has an opportunity to deliver mobile services that enhance the consumer
payment experience, such as merchant offers that are tailored to consumers'
lifestyles and locations, transaction alerts and mobile payments at the point of
sale and on the go.

Company Leadership
Visa Inc. Management
Joseph W. Saunders
Chairman and Chief Executive Officer
John C. (Hans) Morris
President
John M. Partridge
Chief Operating Officer
Byron H. Pollitt
Chief Financial Officer
Timothy Arnold
Chief Auditor
Elizabeth Buse
Global Head of Product
Jack Carsky
Head of Global Investor Relations
Michael L. Dreyer
Chief Information Officer
Eduardo Eraa
LAC Regional President
Joshua R. Floum
General Counsel and Corporate Secretary
James H. Hoffmeister
Global Corporate Controller
Keith Hunter
Global Head of Operations
Rupert Keeley
Global Head of Strategy and Corporate
Development
David Lee
AP Regional President
Richard A. Leweke
Global Head of Human Resources









Antonio J. Lucio
Chief Marketing Officer
Marc Luet
CEMEA Regional President
Thomas A. MGuinness
Chief Corporate Counsel
James McCarthy
Head of North America Financial Institution
Sales
Mitchell McCullough
Global Head of Client
Bruce McElhinney
Global Head of Acceptance
Douglas Michelman
Global Head of Corporate Relations
Adrian Phillips
Deputy Chief Enterprise Risk Officer
Ellen Richey
Chief Enterprise Risk Officer
Kevin Schultz
Head of Global Processing Products
William M. Sheedy
North America Regional President
Una Somerville
Global Head of Client Support Services
Denise B. Sterling
Head of Business Planning
Warren Wilcox
Head of Advisory Services

Visa Inc. Board of Directors
Joseph W. Saunders, Chairman and Chief Executive Officer
Hani Al-Qadi, General Manager and Chief Executive Officer, Arab J ordan Investment Bank
Thomas J. Campbell, Professor of Business, Haas School of Business, University of California,
Berkeley
Gary P. Coughlan, Former Chief Financial Officer and Senior Vice President of Finance, Abbott
Laboratories
Mary B. Cranston, Firm Senior Partner, Pillsbury Winthrop Shaw Pittman LLP
Charles T. Doyle, Chairman, Texas First Bank; Chairman and Chief Executive Officer, Texas
Independent Bancshares, Inc.
Francisco Javier Fernandez-Carbajal, Former Chief Executive Officer, Corporate
Development Division, Grupo Financiero BBVA Bancomer
Peter Hawkins, Former Group Managing Director, Group Strategic Development, Australia and
New Zealand Banking Group Limited
Suzanne Nora Johnson, Former Vice Chairman, The Goldman Sachs Group, Inc.
Robert W. Matschullat, Former Vice Chairman and Chief Financial Officer, Seagram Company
Limited
David I. McKay, Group Head of Canadian Banking, Royal Bank of Canada
Cathy Elizabeth Minehan, Managing Director, Arlington Advisory Partners
David J. Pang, Chief Executive Officer, Kerry Group Kuok Foundation Limited
Charles W. Scharf, Chief Executive Officer of Retail Financial Services, J PMorgan Chase & Co.
Segismundo Schulin-Zeuthen, Former President and Chief Executive Officer, Banco de Chile
William S. Shanahan, Former President, Colgate-Palmolive Company
John A. Swainson, Chief Executive Officer and Director, CA, Inc.

History and Milestones
1958 Bank of America launches the BankAmericard in Fresno, Calif., with an innovative
revolving credit feature.
1970 Visa is incorporated in the state of Delaware in 1970 as National BankAmericard Inc.
(NBI).
1973 NBI launches the first electronic authorization system, followed a year later by an
electronic clearing and settlement system, the precursor to VisaNet.
1974 The International Bankcard Company (IBANCO) is formed to administer the
BankAmericard program internationally.
1976 BankAmericard changes its name to Visa a simple, memorable name that is
pronounced the same in every language and adopts the blue-and-gold flag.
1983 Building on our anytime, anywhere promise, Visa launches a global ATM network,
providing 24-hour cash access to cardholders across the world and contributing to the
convenience of modern business and leisure travel.
1986 Visa becomes the first payment card system to offer multiple-currency clearing and
settlement, providing financial institutions with faster restitution methods and greatly
increasing transaction efficiency.
1993 Visa is the first to apply state-of-the-art neural network technologies to payments,
potentially reducing the incidence of card fraud. In the same year, Visa offers the first
international prepaid card, Visa TravelMoney.
1995 Visa co-develops industry-wide chip card specifications, Europay/MasterCard/Visa
(EMV), to ensure that all chip cards will operate with all chip-reading terminals.
1997 Visas annual global total volume reaches US$1 trillion, a significant milestone for the
payments industry.
1999 Visa conducts the first euro transaction using a payment card.
2001 Visas annual global total volume reaches the US$2 trillion milestone.
2004 Visas global debit volume surpasses credit.
2005 Visa updates our brand identity with a new look to better reflect new payment
opportunities, such as mobile and contactless.
2007 Visa launches the Visa mobile platform, a business and technology framework for
facilitating the adoption of mobile payments and value-added services.
2007 Visa announces the completion of the companys corporate reorganization, creating a
new global corporation called Visa Inc.
2008 Visa completes the largest initial public offering in U.S. history and begins trading
publicly on the New York Stock Exchange under the ticker symbol V.