Born in the year of girl child-1990, I consider myself

lucky to be born in the family I belong to. With the love and
blessings of all my family members and well-wishers, nothing
seems impossible for me. I am very afectionate and caring for all
my family member and friends.
I went to a very prestigious school for girls in my home-
town Jaipur i.e. MGD Girls School. Changed my school in the year
2004, to India International School Jaipur and was an ofce
bearer for two consecutive years.
Since my childhood I have been playing with
frst computer we bought at home. It was like a magic box for
me. I and my younger brother played with computer as it was
our frst craftsman Mechanics Engine Kit.

MEHER SARA
Trying to explore it more I learnt by myself HTML in year 2002,
and built my frst fash website which was bout me in 2003.
Though, it seems funny looking back but it makes me feel more
confdent.
I am very much found of music, good food, dresses and
shopping. Being a sensitive and emotional girl, I sometimes get
a little philosophical and I wish to write a book someday. I am
inquisitive about things and always want to learn something
new. I have evolved as a curious person.

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MEHER SARA
Not willing to let go of our traditions and at the same
time not wanting to fall behind in the race for development.
Have courage and patience to face adversities with indomitable
spirit, complexities with solutions and stumbling blocks of
growth.
Love my teachers and have high regards for my
esteemed teachers, who have been my guide and mentor. Grad-
uating from National Institute of Creative Communication,
Bangalore in Communication Design, I love to create beautiful
and lovingly hand coded websites in HTML5, CSS and JavaScript.
Also, I like to do Print, Logo Design, Branding, Photography and
Typography. Being a keen learner I am currently teaching myself,
JQuery. My next quest would be reading on SEO.
My friends say that I always take the difcult route,
maybe thats true because I believe in making the impossible
possible. Therefore, I do all my projects with full research and
passion. Looking forward to work as a Web Designer and Devel-
oper in a full time job and working as a freelancer for print
projects.
ABOUT ME
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HTML5
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CSS
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PHOTOSHOP
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ILLUSTRATOR
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FLASH
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TECHNICAL
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BUSSINESS
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ORGANISED
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LEADERSHIP
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TEAM WORK
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COMMUNICATIVE
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WEB ___ 9
PRINT ___23
PHOTOGRAPHY ___30
W
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W
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PROJECTS
_____________________
1. Sweet Sequencer
2. TrenDesign
3. Wipro
4. My Photography Template
5. Orca Black
6. Ittisa
7. Mara Mentor
BRIEF
_____________________
To design and develop an interesting web
based application while exploring the latest
Languages used for web Design
_________
CONCEPT
Inspired by the concept
of a Beat Sequencer, I created a UI
which is used to generate beats.
I have created here a Beat
Generator which generates sweet
melodies. I used the eight octaves
generated from a piano and altered
their attributes like frequency,
compression and harmonics to get
the fnal sound pieces. Concatenat-
ing these sounds using relevant
arrays makes it to generate sweet
melodies.
Doves being a symbol of
love and peace, more specifcally in
a duo and outside the cage help
create a feeling of peaceful ness
and sweetness.
Using subtle animation
of fying sound notes, near the
radio antenna and on the radio bar
makes the app come to life. The
pace of the animation changes in
ratio of the selection made by the
user, providing more interactivity.
This project helped me explore the
new CSS and HTML5 elements.
SWEET SEQUENCER
WEB APPLICATION DESIGN AND DEVELOPMENT
1
BRIEF
_____________________
To design and develop a coming soon anima-
tion page and also the website for a well reput-
ed Technical Design Center based in Faridabad.
_________
CONCEPT

I started with the corporate color
pallet of the company, and decided
that Grey appears the most
soothing of all, as the major color in
the website. Also I have tried to
incorporate TREND, from the
name of the company, by lighting
the darkness of the Grey
background, at diferent percent-
ages on individual slide.

I have used subtle, hover
efects especially in the gallery
page to make it look more interest-
ing. The contact page of the site
was to be designed well so that it
presents the reachability of the
company well.
I created a Responsive
One page Profle Website for the
client, as they did not want to
reveal much. This project helped
me understand and learn the need
of a responsive and fexible web
development.
TRENDESIGN
WEBSITE DESIGN AND DEVELOPMENT
2
BRIEF
_____________________
Design and Development of Web Portal and
E-Mailers.
_________
CONCEPT
During my 3 Months of
internship in the Knowledge
Management Team at Wipro
Limited, my major role was to
design, develop and manage a
number of portals used by employ-
ees of respective departments for
within the Wipro.
Designing the main
Wipro Portal and the main Self
Learning Portal I also created
Quizzes, E-Mailers and PDF
Documents.
I experimented with
clean and direct layouts, kept the
content in focus and reduced the
clutter of unwanted elements by
mind mapping and wire framing
the portals suiting to the needs to
Wipro employees.
At Wipro I was exposed
to new techniques of portal
development. Also, it helped me
learn how to work in alliance.
WIPRO
WEB AND DEVELOPMENT
BRIEF
_____________________
To design and develop a whole new identity for
one of the oldest Amplifer and Echo Mixer
manufacturing company in India, which would
help them grow in international market and
compete with international manufacturers.
3
BRIEF
_____________________
To design and develop a website to display
diferent genres of my photography.
_________
CONCEPT

In the homepage I have
used About Me text, as
background text and have also
used hover efects on the same.
Using the same Neon glow hover
efects on the Enter and Home
button, I have created a dark
viewable area for the pictures, as
the colors of the photographs
come out the best on black
background.
Keeping that the site has
to be responsive and have a clean
layout, but all the categories should
be available, I used certain J Query
Methods to do so.
Using CSS and some J
Query for layout and onLoad efects
I have tried to create an environ-
ment which is not distracted by
much elements, but just the picture
itself.
MY PHOTOGRAPHY
WEBSITE DESIGN AND DEVELOPMENT
4
BRIEF
_____________________
To design and develop a website which show-
cases events at one of most famous pubs
located in Jaipur-Rajasthan.
_________
CONCEPT

Using the J Query sliders
on the homepage, I have used it
show up certain images from the
gallery, and also their event details.
Wire-framing for the
website was done suitably. As they
need to showcase Future events,
while also showing pictures and
most importantly videos of past
events.
Dark Interface has been
used so at create premium feel and
to get most out of the pictures and
videos. Viewing such images and
videos in dark background gives
the user a feel of being in the
picture.
ORCA BLACK
WEBSITE DESIGN AND DEVELOPMENT
5
BRIEF
_____________________
To design and develop a coming soon page and
an interactive homepage for a Creative Media
Agency, which will have only women as its
employees - starting up in Bangalore.
_________
CONCEPT


The task was very
interesting, as the USP of the brand
was made very clear and also
because it was launching so we had
to make it look very interactive and
catchy.
Brand colors being
shades of Grey and yellow, we kept
the background light, and also
because logo and guidelines uses
splashes of colors, the background
is stully flled with the same.
A clock has been used to
show what the company specializ-
es in. Also, in the visuals of each
hover of parts of circles, it was
made sure to represent women/-
girls.
ITTISA
WEBSITE DESIGN AND DEMO DEVELOPMENT
6
BRIEF
_____________________
To revamp the application with a better sign-in
fow and appropriate user interface.
_________
CONCEPT

Seeing the previous data
gathered for the existing applica-
tion, a research was done and for a
relaunch of this application, major
changes with the Sign up fow were
supposed to be made.
To ease up the registra-
tion and increase the number of
registered users, one-step registra-
tion process was integrated. Also,
profle fetching from social network
websites has been used in the fow.
As branding documenta-
tion of MARA Group states, one can
use imagery of Africa- Animals,
Tribal, Forests, etc and so integra-
tion of such imagery in has been
used in the background. Two major
color options were give. First being
a dark interface with Grey white
background and the other being a
defned color palette - red being
the mentioned red in branding
documentation, and the others
being subtle and pleasant to eyes.
MARA MENTOR
DESIGN USER FLOW AND INTERFACE
7
Working on SIGN-IN and SIGN-UP fow:
Creating Screens
Mentor Mentee Role Selection Added
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P
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W
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PROJECTS
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1. Extremo
2. SUN Electro Devices
3. SUN by Sunrise
4. A-Z Product
5. Book Covers
6. Typography
7. Poster Making
8. Ittisa
9. Mara - Teaser
10. Mara - Book Bundled Campaign
11. Mara - The One Campaign
12. Mara - Ofine Branding
13. Mara - Ofine Branding for Women
14. BLU
15. Mara - General Visuals
16. T&W Branding
17. Tornare Magazine
BRIEF
_____________________
To design and develop a whole new identity for
one of the oldest Amplifer and Echo Mixer
manufacturing company in India, which would
help them grow in international market and
compete with international manufacturers.
_________
CONCEPT
Naming the line of the
products, keeping in mind they are
the oldest and want to expand to
international market was a difcult
task. I incorporated the attributes:
Longevity and boosting up sound
,used the Spanish version of the
word being English Readable too
and came up with the brand name
Extremo.
The form of the logo is
generated from the letters E, X, T
and O. Also I have incorporated the
power sign using negative space.
The logo has a wave form with
gradients depicting the wavy
nature of music.
As orange is symbolic of
strength and endurance and also
because it has high visibility, I used
it to denote the long life of the
company and its products. With
orange being the major color in the
gradient of logo, I used shades of
grey, as on the products to enhance
the visibility of the logo in collater-
als and on the products itself.
EXTREMO
PRINT AND VISUAL IDENTITY
1
collaterals
_________
CONCEPT
By creating patterns
using the logo and using them with
innovative paper folds and paper
cuts it gives the Business Kit a
whole new sophisticated look.
The idea of having a
business Kit which contains a set of
Extremo Music Collection CD and
them grow internationally.
EXTREMO
PRINT AND VISUAL IDENTITY
catalogue
1
b
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k
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BRIEF
_____________________
To design and develop the logo and visual
identity for an Electronic Manufacturing
Company.
_________
CONCEPT

Since the company is
into assembling diferent parts in
an electronic item, I tried to use
parts/ squares as the wire
(Company is into manufacturing of
Wiring Harness too) and also as the
ray of sun.

The color Blue invokes
feelings of authority, expertise,
eliteness, calmness and trust. Also
it indicates the precision of their
high tech products.

I have used a bold an
sharp font with very slight curve
only where necessary, to show the
manly and bold nature of their
business.
SUN ELECTRO DEVICES
VISUAL IDENTITY
SANKET JAIN
Director
9822042786
sanket@sunelectrodevices. co. in
#D-7, Area No.1, Chakan MIDC,
Mhalunge, Pune - 410501 (India)
2
collaterals
BRIEF
_____________________
To design and develop the logo and visual
identity for a Household product distribution
company.
_________
CONCEPT

My concept was to
incorporate the whole look and feel
of the household products the
company is distributing. Through-
out their identity I have in tried to
keep the theme going.
Their products, as made
of plastic have a low opacity level
and have bright colors. I have used
similar bright colors in their logo
and have kept the transparency
level of each diferent as inspired by
their products.

Also I have kept the form
close in a rectangle, so as to keep
the theme going and also to keep it
simple.
SUNRISE BY SUN
VISUAL IDENTITY
3
collaterals
BRIEF
_____________________
To design an interesting range of illustrations
and appropriately develop a product using
them.
_________
CONCEPT
Keeping in mind that the
idea should sell by itself, I created a
set of illustrations as on an alphabet
book. Working more on the
concept, I concluded to design the
range of comic illustrations, which
depict humor and mockery, each
alphabet explaining the diferent
types of friends we have.
Illustration style is mainly
composed of solid black strokes,
one dominating color per each
illustration. That, along with the
mixed Hindi and English language
used helped depicting the casual
nature in friendship and focusing
on the humor. I have used these
illustrations on mugs with the idea,
of generating a product which
could be used as an exchange gift
between friends.
A-Z DOST
PRINT AND ILLUSTRATIONS
4
BRIEF
_____________________
To redesign a range of book covers, supplied in
rural regions of India.
_________
CONCEPT
Besides polishing my
illustration and software skills,
working with Vivek Publishing
House, Jaipur on the set of books to
be supplied in evening schools for
elderly people in rural regions
helped me know how design could
help the society.
I started with sketching
the illustrations according to the
brief and the content of the book.
These books written by respective
authors impart good, must know
knowledge about cleanliness and
good deeds. The existing books in
the market, as researched had very
dull and unattractive look.
Having seen the impor-
tance of the knowledge they
impart, I decided to use bright and
saturated colors, for human fgures,
on the illustrations, so as to attract
and encourage villagers to open
the book and go through.
BOOK COVERS
PRINT AND ILLUSTRATIONS
5
BRIEF
_____________________
To study Type and use it to demonstrate
phrases and images.
_________
CONCEPT
A picture is worth a
thousand words. As much as I love
photography, not only as a subject
but as a hobby, I love playing with
type too.
Here I have used black
types on white background to
focus on the text. In certain posters
I have used some text/ research
matter about a particular thing and
used it to depict the same object.
Ex: Panda, when looked closely its
written with words related to the
life of Panda.
In the phrases exercise I
have tried to depict certain phrases.
On the right, was an
excercise to show how we can use
type to depict a text matter in
newspaper in innovative manner
while being readble.
TYPOGRAPHY
TYPOGRAPHY AND PRINT
6
BRIEF
_____________________
To design an interesting range of posters for a
typography exhibition by students.
_________
CONCEPT

Designing the posters for the
exhibition Typographique, was
one of the most interesting things I
liked to do.
Being a poster for the
promotion of a Typography exhibi-
tion, I focused on the typography
part of the poster. I tried to stress on
the beauty of a font, or how its size,
color, can change the whole look of
the poster.
I also took up a universal
theme for ideas, like the I love type
poster. I love Type and rainbow
colored type poster could typically
be understood by most of the
audience, and attract their
attention.
Keeping the details to lower
bottom and on a clean background
helps the audience to read it easily,
and gather the information quickly.
POSTERS
TYPOGRAPHY AND LAYOUT
7
BRIEF
_____________________
--TO BE UPDATED--
_________
CONCEPT
--TO BE UPDATED--
ITTISA
LOGO AND VISUAL IDENTITY
8
BRIEF
_____________________
--TO BE UPDATED--
_________
CONCEPT
--TO BE UPDATED--
MARA MENTOR TEASER
FLASH TEASER FOR APP LAUNCH
BRIEF
_____________________
To design and develop a whole new identity for
one of the oldest Amplifer and Echo Mixer
manufacturing company in India, which would
help them grow in international market and
compete with international manufacturers.
9
BRIEF
_____________________
--TO BE UPDATED-- BOOK BUNDLED Campaign
PRINT AND ILLUSTRATIONS
_________
CONCEPT
--TO BE UPDATED--
10
The ONE: Campaign
PRINT AND ILLUSTRATIONS
BRIEF
_____________________
--TO BE UPDATED--
_________
CONCEPT
--TO BE UPDATED--
11
BRIEF
_____________________
--TO BE UPDATED-- OFFLINE BRANDING
PRINT AND ILLUSTRATIONS
_________
CONCEPT
--TO BE UPDATED--
12
BRIEF
_____________________
--TO BE UPDATED-- Ofine Branding: WOMEN ORIENTED
PRINT AND ILLUSTRATIONS
_________
CONCEPT
--TO BE UPDATED--
13
BRIEF
_____________________
--TO BE UPDATED-- BLU
BRANDING, PRINT AND PACKAGING
_________
CONCEPT
--TO BE UPDATED--
14
Concept
_____________________
The idea was to use a series of favourtie pictures clicked by me, in a manner that
they are somehow usable. Here I have created a set of few Picture Postcards. All
are clicked using Canon 400D and are purely unedited.
PHOTOGRAPHY POSTCARDS
L
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RANDOM
FLASH
PHOTOGRAPHY
WEBSITE
https://plus.google.com/u/0/photos/115946573821928712402/albums
https://plus.google.com/u/0/photos/100751515418971632480/albums
www.saradesignstudios.com
NI CC
NATIONAL INSTITUE OF CREATIVE COMMUNICATION
www.saradesignstudios.com
www.niccindia.org
meharsara@gmail.com
9538599483