NAME GAME INSPIRING LAVISH DREAMS

Before your dream can come true, you have to dream those dreams- Joyce
Brothers. Prior to breathing life into the envisioned images constructed in the
undiscovered realms of the human mind its imperative to conceive such
visions. The aforesaid excerpt by the American Psychologist, advice columnist
cum writer coherently expresses her view to dream first to realize those visions
in actuality.
Aspiring to possess desirable material objects and favourable conditions of life
is the wish of every denizen upon this earth. Turning dreams to reality is
without any doubt, not as plain as drinking water. However, if one is given a
chance to fulfil their wish, then each ones heart will leap with joy. Yes, Airtel
which recently changed its brand get-up and has become the cynosure of all
eyes with its youthful tag mark, signature tune and a lovely 3G commercial,
has come up with a new contest following the successful launch of its brand
identity called the Airtel Name Game Contest that will let people come closer
to their dreams. The competition is interactive as it is inviting customers to
suggest suitable names to the new corporate identity.
Referring to the game conducted by the prestigious company, an Airtel official
said, Name game is an extension of our new brand identity- it is engaging, fun
and dynamic. The game is designed to engage our designers to our new
identity, encourage them to learn about the change and spread their word to
their friends. The winner of the game gets a chance to make his or her dream
come true, because at airtel we bring you closer to your hearts desire-dil jo
chahey, pass laye. The fact that we will be carrying the winning name with
every airtel branding is our way to make our customers feel like a part of the
airtel family.
Sporting a new vibrant image, the telecom giant is welcoming people to name
the symbol. The international identity has been specially designed by them to
make it more and more appealing to the highly dynamic and demanding
audience, simultaneously keeping its core elements intact. There is full
retention of all its essence which has made their brand a market leader. The
current symbol is an interpretation of the a in airtel, the curved alphabet and
minimal highlighting touches on the red colour, make it warm and inviting and
on the whole represents a dynamic force of unparalled energy that brings
them and their customers closer. Modern, vibrant and friendly the logo signals
airtels resolve to be accessible, whilst the use of the lower case is their
recognition for humility. Red colour is a part of their rich heritage and
expresses the dynamism that has made Airtel a success today not only in India
but globally.
The telecom companys new world is all set to connect its customers
worldwide in endless ways to everyone and everything they love. This is the
new spirit that is encapsulated in their new symbol and they want their new
symbol named.
With this purpose in mind the contest was been designed and publicised
through print and online advertising as well. In this contest participants are
getting an opportunity to name its symbol. The winner will get his place in
history for having named one of the greatest brand symbols apart from its
promise to try to bring closer to the one thing he/she loves the most, which is
the new philosophy of airtel. People are asked to register their entries on
airtels website where participants can suggest new name for airtels new
symbol and also enter their dream which they would like to fulfil. While
submitting the entry Airtel asks the participant to feed some other important
data like name, e-mail id and mobile number. Out of the many suggestions
entered only three entries will be shortlisted and the final winner will be
selected through user voting. So isnt this a once in a life-time opportunity to
realize your dream? Offcourse it is a chance to be never missed.
The leading telecom service provider has been conducting this contest from
18
th
of Nov and closing it on 20
th
of Dec 2010. To participate one must be a
resident of India and above 18 yrs of age. The total prize money for this
competition is fixed at 50 lakhs which will be converted into the dream
submitted by the winner.
The contest is going on in at full-swing with participants making entries on a
regular basis and each time they are online. All are concentrating on the new
logo and creating waves in their brain to designate a name to it . Especially the
young netizens are being very responsive to the call. Airtel is getting an
overwhelming response from people.
The Name Game by Airtel has gained a lot of popularity and keeping their
customers engaging by running their imaginations wild and come up with more
and more suitable names that will express the new image of the telecom
company. The contest on the last count had 88548 entries. The brand
management team has gone through the submissions of the entire participants
dream wish which they entered side by side along with the name they gave for
the new symbol and it has revealed an interesting data. The wish-list of 88,000
plus individuals reflects a fascinating insight of the Dream wish of the young
people across the country as majority of the entries has been done by the
youths.
The dreams that were entered basically were like owning a big luxurious car,
foreign tour, big home, super bike, to be rich and famous, to meet a celebrity,
better education, owning a top end mobile phone etc. Young India dreams and
they dream big which is indeed a positive sign. The dream that topped the wish
list chart is the one of owning a home with a total entry of 5,785 followed by a
desire to become rich and famous drawing 5,355 entries. Wish to possess a
luxurious car and go out on a foreign holiday occupied third and fourth
positions respectively.
A large number of people have had a chance to get closer to their dreams and
make it a history. The Netizens are loving the contest and seen to give good
suggestions in naming the brand. Some of them were like feeling home,
globalisation simplified, into the future etc. Youth comprises about more than
60 percent of the netizens and they are constantly using the internet. Hence
the participants were mostly young people who have lot of dreams to get
fulfilled.
Airtels invitation to the masses of India to name their new logo has not only
given them a break to become a part of the branding process but also giving
them an ample opportunity to realize that one dream that is most close to
their heart. They are thus extending their celebrations of having gained an
international status, to their most valued customers.