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List of Published Papers, Articles and Books


DIANA-MARIA CISMARU
Associate Professor, Ph.D,
NUPSPA, Bucharest



a. Books (Romanian Language)

1. Cismaru, Diana-Maria (2012). Social media i managementul reputaiei [Social media and
reputation management], Bucharest: Tritonic
2. Iacob, Dumitru, Cismaru, Diana-Maria, Pricopie, Remus, Relaii publice coeziune i
eficien prin comunicare, [Public relations cohesion and efficiency by communication],
Comunicare.ro, Bucharest, 2011, ISBN 978-973-711-300-9.
3. Iacob, Dumitru, Cismaru, Diana-Maria, Organizaia inteligent zece teme de managementul
organizaiilor [Intelligent Organization ten chapters of management], Comunicare.ro, Bucharest,
2003/2010, ISBN 973-8376-23-8/973-711-237-8
4. Drgan, Ioan, Cismaru, Diana-Maria, TeleRomnia n zece zile, [TV Romania in ten days],
Tritonic, Bucharest, 2008, ISBN 978-973-733-307-0.
5. Cismaru, Diana-Maria, Comunicarea intern n organizaii, [Internal communication in
organizations] Tritonic, Bucharest, 2008, ISBN 978-973-733-199-1.
6. Iacob, Dumitru, Cismaru, Diana-Maria, Relaiile publice - eficien prin comunicare, [Public
Relations - efficiency by communication], Comunicare.ro, Bucharest, 2003, ISBN 973-8376-40-8.

Chapters in collective books:

1. Cismaru, Diana-Maria (2012). Using social networks for building political brands, n
Daniela Popescu-Jourdy (coord.), Identity and intercultural communication Proceedings, London:
Cambridge Publishing (accepted for publication)
2. Ciocea, M., Dobrescu, P., Cismaru, D. (2010). Changing Patterns of Consumerism in Young
People in Romania in Clara Sarmento (ed.), From Here to Diversity Globalization and Intercultural
Dialogue and Globalization, London: Cambridge Scholars Publishing ( ISBN 9781443823661
144382366X)
3. Cismaru, Diana-Maria (2009). Comunicarea intern i managementul performanei n firmele
romneti: corelaii cu teoria lui Hofstede[Internal communication and performances management
in the romanian companies: correlations with the theory of Hofstede] in coord. Adela Rogojinaru,
Comunicare i cultur organizaional: idei i practici n actualitate, [Organizational
communication and culture: ideas ad practices from nowadays], Bucharest: Tritonic, Bucureti (
ISBN 978-973-733-310-0)
4. Cismaru, Diana-Maria (2008). tirile televizate i noile media: intersecia ntre spaiul real i
spaiul virtual [Televised news and new media: the crossing point between the real space and the
virtual space], in in Ion Drgan, Cismaru Diana- Maria (eds.) TeleRomnia n zece zile, [TV
Romania in ten days] (pp. 267-285), Bucharest: Tritonic (ISBN 978-973-733-307-0)
5. Cismaru, Diana-Maria (2008). Cultural creatives n spaiul virtual: moderni i creativi n
blogosfera profesional [Cultural creatives in the virtual space: moderns and creatives in the
professional blogs sphere], in Paul Dobrescu (ed.) Cultural creatives: cercetri privind evoluia
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valorilor n societatea romneasc, [Cultural creatives: researches about the values evolution in the
romanian society] (pp. 117 131), Bucharest: Comunicare.ro (ISBN 978-973-711-181-4)
6. Iacob, Maria, Iacob, Dumitru, Cismaru, Diana-Maria (2007). Efectele strategice ale tcerii n
spaiul public [Strategic effects of silence in the public space] in Adela Rogojinaru (ed.),
Comunicare, relaii publice si globalizare, [Communication, public relations and globalization]
(pp.72-80), Bucharest: Tritonic (ISBN 978-973-733-119-9)
7. Iacob, Dumitru, Cismaru, Diana-Maria (2006). Relaiile publice-terapie i dezvoltare prin
comunicare[Public relations therapy and development by communication] in Adela Rogojinaru
(ed.), Relaii publice i publicitate tendine i provocri, [Public relations and advertising -
tendencies and challenges] (pp. 104-121), Bucharest: Tritonic (ISBN 978-973-733-078-1)

c. Articles
ISI articles :
1. Dancker, Daamen et al. (2011). Scrutinizing the impact of CCS communication on opinion
quality: Focus Group Discussions versus Information-Choice Questionnaires: Results from
experimental research in six countries (coauthor), Energy Procedia, 10th International Conference
on Greenhouse Gas Control Technologies Proceedings, Amsterdam: Elsevier, ISSN: 1876-6102
2. Pietzner, Katja, et al. (2011). Public awareness and perceptions of CCS: Insights from surveys
administered to representative samples in six European countries (coauthor), Energy Procedia, 10th
International Conference on Greenhouse Gas Control Technologies Proceedings, Amsterdam:
Elsevier, ISSN: 1876-6102

Articles in Romanian Journal of Communication and Public Relations, category B+, ISSN
1454-8100:

1. Cismaru, Diana-Maria (2012). A model for assessing the online reputation of public actors,
Romanian Journal of Communication and Public Relations, Vol. 14, no. 3 (27)/2012, Bucharest:
Comunicare.ro
2. Cismaru, Diana-Maria (2012). Reputation management in online social networks for
governmental actors: opportunities and threats, Romanian Journal of Communication and Public
Relations, Vol. 14, no. 1 (25) /2012, Bucharest: Comunicare.ro
3. Nastasia, Diana-Iulia; Cismaru, Diana-Maria (2010). Womens status in Romanian media
organizations: social and cultural influences on the work environment, Romanian Journal of
Communication and Public Relations, Vol. 13, no. 4 (24) /2011, Bucharest: Comunicare.ro
4. Cismaru, Diana-Maria; Ivan, Loredana, (2010). Women voices and organizational
communication in Romania: using interpersonal skills to lead, Romanian Journal of Communication
and Public Relations, Vol. 12, nr. 3(20)/2010, Bucharest: Comunicare.ro
5. Dobrescu, Paul; Ciocea, Mlina; Cismaru, Diana-Maria (2009). Changing patterns of
consumerism to young people in Romania, Romanian Journal of Communication and Public
Relations, Vol. 11, nr. 1(15)/2009, Bucharest: Comunicare.ro
6. Cismaru, Diana-Maria (2008). Grupuri reale i grupuri virtuale n organizaii. Concluzii n
urma unui experiment [Real-space groups and virtual groups in organizations: conclusions after an
experiment], Romanian Journal of Communication and Public Relations, vol 10, no. 12/2008,
Bucharest: Comunicare.ro
7. Cismaru, Diana-Maria (2007). The role of weblogs in the development of the Romanian
public space, Romanian Journal of Communication and Public Relations, vol. 9, no. 11/2007,
Bucharest: Comunicare.ro
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8. Cismaru, Diana-Maria; Ivan, Loredana; Corbu, Nicoleta; Stnciugelu, Irina (2007).
Comunicarea intern n organizaiile colare romneti. Reflecii pe marginea unei anchete
sociologice [Internal communication in romanian schools. Thoughts on a sociological inquiry],
Romanian Journal of Communication and Public Relations, vol 9, no. 10/2007, Bucharest:
Comunicare.ro
9. Cismaru, Diana-Maria (2007). Formatul dezbaterilor electorale televizate ca spaiu simbolic
deetichetare i negociere [The frame of televised electoral debates as a symbolic space of labelling
and negociation], Romanian Journal of Communication and Public Relations, vol 9, no. 9/2007,
Bucharest: Comunicare.ro
10. Cismaru, Diana-Maria (2006). Publicitatea electoral i etichetarea simbolic: campaniile
pentru alegeri locale 2000 i 2004 n Bucureti [Electoral advertising and symbolic labelling: the
campaigns for 2000 and 2004 local elections], Romanian Journal of Communication and Public
Relations, vol.8, no. 8/2006, Bucharest: Comunicare.ro
11. Cismaru, Diana-Maria, Pictura contemporan romneasc mesaj, context i receptare,
Revista Romn de Comunicare i Relaii Publice (pp.193-201), 2-3/2000, Bucharest: Comunicare.ro
12. Cismaru, Diana-Maria (1999). Relaiile publice tehnici de comunicare cu presa (Cristina
Coman) book review, Revista Romn de Comunicare i Relaii Publice (pp. 178-181), Bucharest:
Comunicare.ro, 1/1999

d. Participation to international conferences

1. Barcelona Meeting 2012, PR Network and Society, Barcelona, July 2012, Ghostwriting in
online social networks for governmental actors: variants and effects.
2. Barcelona Meeting 2012, PR Network and Society, Barcelona, July 2012, Measuring
International PR Practices with local/regional models: diffusion of US model in Romania (with
Sorin Nastasia, Remus Pricopie).
3. Redefining Community in Intercultural Context, June 2012, Henri Coand Academy,
Braov with paper Innovations' acceptance for reducing global warming: influences on social
opinion when social trust is low.
4. International Communication Association Conference, Phoenix, Arizona, May 2012, with
paper Using social networks for building political brands (panel presentation).
5. International Public Relations Conference, Institute of Public Relations & University of
Miami, 8-10 March 2012, with paper Measuring International PR Practices with local/regional
models: data from EU (with Sorin Nastasia, Remus Pricopie).
6. Web 2.0 in Governmental Communication in Europe, EUPRERA Spring Symposium, Berlin,
17-18 February 2012, with paper Measuring International PR Practices with local/regional models:
data from EU (with Sorin Nastasia, Remus Pricopie).
7. Web 2.0 in Governmental Communication in Europe, EUPRERA Spring Symposium, Berlin,
17-18 February 2012, with paper Reputation management in online social networks for
governmental actors: opportunities and threats .
8. 4th World Conference on Educational Sciences, University of Barcelona, Barcelona, 2-3
February 2012, with paper The risk of dropping education for Romanian high school students.
Structural factors and educational policies (with Loredana Ivan, Remus Pricopie, Nicoleta Corbu,
Valeriu Frunzaru).
9. Identity and intercultural communication, SNSPA Bucureti, 27-28 September 2011, with
paper Using social networks for building political brands.
10. Redefining Community in Intercultural Context, June 2011, Henri Coand Academy,
Braov with paper The management of communication crises in the online space, invited
presentation.
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11. Globalization and Changing Patterns in the Public Sphere, NUPSPA Bucharest, November
2010, with paper The Specialization of the Romanian Blogosphere: Functional Tendencies in Social
Media Development.
12. International Conference of Greenhouse Gas Control Technologies no. 10, Amsterdam,
September 2010, with paper Public awareness and perceptions of CCS: Insights from surveys
administered to representative samples in six European countries (with Pietzner Katja et al.).
13. International Conference of Greenhouse Gas Control Technologies no.10, Amsterdam,
September 2010, with paper Scrutinizing the impact of CCS communication on opinion quality:
Focus Group Discussions versus Information-Choice Questionnaires: Results from experimental
research in six countries (with Daamen, Dancker et al.).
14. Colloque francais - romain, Communication entre logiques marchandes et logiques
solidaires, June 2010, University of Bucharest, with paper Strategii de marketing n new media:
adaptarea la evoluia audienelor [Marketing strategies in new media: adaptation to the audiences
evolution]
15. Securitate i aprare european n contextul crizei economico-financiare [Security and
European Defense during economic and financial crisis], National University of Defence Carol I,
Bucharest, April 15-16, 2010, with paper Dezbaterile finale n campania electoral din toamna 2009:
receptarea n mediul real i n mediul online[Final debates in the electoral campaign in summer
2009: reception in real and online space (with Claudiu Lucaci).
16. R&D Perspectives. Promoting innovation through Education, culture and Communication
NUPAS Bucharest, November 2009, with paper The Institution of the Spokesperson Status and
Configuration in the Last Ten Years in Romania (with Claudiu Lucaci).
17. International Communication Association Conference, International Communication
Association, Chicago, May 2009, panel presentation, Innovative Keywords in Communication:
Blogosphere in Romania;
18. International Communication Association Conference, International Communication
Association, Chicago, May 2009, panel presentation, Women Voices and Organizational
Communication in Romania(joint author);
19. International Technology, Education and Development Conference, International Association
of Technology, Education and Development, Valencia, 9-11 March 2009, with paper Virtual
Simulations as a Method of Teaching (with Dumitru Iacob).
20. International Conference on Intercultural Studies, The Centre for Intercultural Studies (CEI)
of the Polytechnic Institute of Porto School of Accounting and Administration (ISCA-IPP), Porto, 9
December 2008, with paper Changing Patterns of Consumerism in Young People in Romania (with
Mlina Ciocea, Paul Dobrescu).
21. International Association of Technology, Education and Development, Madrid, 17-19
November 2008, with paper Intelligent Communication: Learning in a Real Environment.
22. Identitate contra diversitate: eseuri despre complexitatea ntregului viu [Identity versus
diversity: essays on the complexity of the entire living] Academy of Economic Studies, Bucharest,
November 2008, with paper Noile tehnologii de comunicare i sntatea organizaional [New
technologies of communication and the organizational health].
23. European Business Council Meeting, Hilton, Bucharest, June 2008, with paper Romania
today: social issues.
24. Education, Research and Innovation. Policies and Strategies in the Age of Globalization,
NUPSPA Bucharest, 30-31 May 2008, with paper Televised News and New Media: The Crossing
Point of the Real and of the Virtual Space.
25. Securitate i aprare n Uniunea European [Security and defense in EU], National
Unviersity of Defense Carol I, Bucharest: April 13-14, 2008, with paper Social media i
paradigmele comunicrii de mas[Social media and mass communication paradigms].
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26. Fundamentele Comunicrii Organizaionale: tendine actuale, [Fundamentals of
Organizational Communication: tendencies from nowadays], University of Bucharest, June 2007,
with paper Comunicarea intern i managementul performanei in firmele romneti: corelaii cu
teoria lui Hofstede [Internal Communication and Performance Management in Romanian
Companies: Correlations with Hofstede Theory].
27. Globalization and Policies of Development, NUPAS Bucharest, May 2007, with paper The
Role of Weblogs in the Development of the Romanian Public Space;
28. Spaiul est european n contextul globalizrii [Est-European Space in the Context of
Globalization], National University of Defense, Bucharest, 13-14 April 2007, with paper Weblog-
urile i comunicarea n spaiul public: o corelaie cu teoria spiralei tcerii [Weblogs and
communication in the public space: a correlation with the spiral of silence theory];
29. Colocviul naional Identitate, comunicare intercultural, globalism: Tendine contemporane
n relaii publice, publicitate i mass-media, Facultatea de Comunicare i Relaii Publice,
Universitatea din Bucureti, 19-20 mai 2006, cu lucrarea Efectele strategice ale tcerii n spaiul
public (coautori Dumitru Iacob, Maria Iacob);
30. Securitatea i aprarea spaiului sud-est-european n contextul transformrilor de la
nceputul mileniului III [Security and defence in south-east-european space], National University of
Defence Carol I, Bucharest, April 13-14, 2006, with paper Paradigmele comunicrii de mas i
campaniile electorale romneti[Paradigms of mass communication and Romanian electoral
campaigns];
31. Cultur comunicaional i relaii publice: configuraii teoretice i aplicaii
[Communicational culture and public relations], University of Bucharest, May 19-20, 2005, with
paper Relaiile publice - terapie i dezvoltare prin comunicare[Public relations therapy and
development by communication] (with Dumitru Iacob);
32. Provocri la adresa securitii i strategiei la nceputul secolului XXI [Challenges for
security and strategy at XXI beginning], National University of Defence Carol I, Bucharest, April 13-
14, 2005, with paper Relaiile publice terapie organizaional i social[Public Relations
organizational and social therapy;

d. Published papers in volumes of international conferences (last 4 years):

1. Cismaru, Diana-Maria (2012). Innovations' acceptance for reducing global warming:
influences on social opinion when social trust is low, Redefining community in intercultural context,
in ed. Adrian Lesenciuc, Braov: Academy of Air Forces Henri Coand.
2. Ivan, Loredana; Pricopie, Remus; Frunzaru, Valeriu; Corbu, Nicoleta (2012). The risk of
dropping education for Romanian high school students. Structural factors and educational policies in
Procedia-Social and Behavioral Sciences Journal, Amsterdam: Elsevier (ISSN: 1877-0428).
3. Cismaru, Diana-Maria (2011). The management of communication crises in the online
space, n Redefining community in intercultural context (pp. 239-245), in ed. Adrian Lesenciuc,
Braov: Academy of Air Forces Henri Coand (ISBN 978-973-8415-99-7).
4. Cismaru, Diana-Maria, Lucaci, Claudiu (2009). The Institution of the Spokesperson Status
and Configuration in the last Ten Years in Romania in Paul Dobrescu & Mihaela Ionescu (eds.),
R&D Perspectives. Promoting innovation through Education, culture and Communication (pp. 479-
487), Bucharest: Comunicare.ro (ISBN 978-973-711-220-0).
5. Cismaru, Diana-Maria; Iacob, Dumitru (2009). Virtual Simulations as a Method of
Teaching, in International Technology, Education and Development Conference, in IATED 2009
Proceedings, International Association of Technology, Education and Development.
6. Cismaru, Diana-Maria (2008). Televised News and New Media: The Crossing Point of the
Real and of the Virtual Space, in Alina Bargaoanu & Remus Pricopie (eds.) Education, Research
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and Innovation. Policies and Strategies in the Age of Globalization (pp. 259-267), Bucharest:
Comunicare.ro (ISBN 978-973-711-161-6).
7. Cismaru, Diana-Maria (2008). Noile tehnologii de comunicare i sntatea organizaional
[New technologies of communication and organizational health], in Carmen Costea (ed.), Identitate
contra diversitate: eseuri despre complexitatea ntregului viu, [Identity versus diversity: essays on
the complexity of the entire living], Bucharest: University of Bucharest (ISBN 978-973-737-403-0).
8. Cismaru, Diana-Maria (2008). Intelligent Communication: Learning in a Real
Environment, in ICERI 2008 Proceedings, International Association of Technology, Education and
Development (ISBN 978-84-612-5091-2).
9. Cismaru, Diana-Maria (2008). Social media i paradigmele comunicrii de mas [Social
media and mass communication paradigms], in Securitate i aprare n Uniunea European (pp.16-
25), Bucharest: National University of Defense (ISSN 1844-3095).
10. Cismaru, Diana-Maria (2007). The Role of Weblogs in the Development of the Romanian
Public Space, n Paul Dobrescu, Alina Brgoanu, Mihaela Ionescu (eds.), Globalization and
Policies of Development, Bucharest: Comunicare.ro (ISBN 978-973-711-125-8).
11. Cismaru, Diana-Maria (2007). Weblog-urile i comunicarea n spaiul public: o corelaie cu
teoria spiralei tcerii[Weblogs and public communication: correlation with spiral of silence theory],
in Ioan Deac (ed.), Spaiul est european n contextul globalizrii [East-european space in
globalization context], Bucharest: National University of Defence.
12. Cismaru, Diana-Maria (2006).Paradigmele comunicrii de mas i campaniile electorale
romneti[Mass communication paradigms and Romanian electoral campaigns], in coord. Ioan Deac
(ed.), Securitatea i aprarea spaiului sud-est-european n contextul transformrilor de la nceputul
mileniului III [Security and defense of south-east-european space in context of change at beginning
of millenium] (pp. 5-17), Bucharest: National University of Defense (ISBN (10) 973-7854-48-9).

e. Membership in scientific commitees and professional associations

Academic journals:
Romanian Journal of Communication and Public Relations, Comunicare.ro, Bucharest

International conferences:
Redefining community in intercultural context, 2011, 2012, Henri Coand Air Forces Academy,
Braov
Strategica, 2013, NUPSPA Bucharest

International professional associations:
European Public Relations Education and Research Association, (from 2008)

f. Participation in research projects:

Equity and internationalization for the Romanian Educational System, structural European funds,
expert in the international research team
INFOPOL Initiative for the civil society (2010-2013), structural European funds, coordinator for
NUPSPA as a partner in the project
EHR Entrepreneurship for human resources(2009-2013), structural European funds, expert of
implementation & researcher
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Policies and instruments to facilitate access on higher education based of horizontal and vertical
partnerships between universities and local and central educational organizations including others
involving social actors (2009-2013, structural European funds, member in the research team)
Fenco- Scrutinizing the impact of CCS communication on the general and local public proiect
ERA-NET international research project internaional (Norvegia, Anglia, Olanda, Germania, Grecia,
Romania), 2009-2010, coordinator of research for NSPSPA Romania as an institutional partner;

Womens Status in Media Organizations, International Women Media Foundation (international
research project, USA East Europe, 2009, expert for Romania);

Cultural Creatives. Impactul globalizrii asupra valorilor i stilurilor de via n societatea
contemporan din Romnia [Cultural Creatives. The impact of globalization on values and lifestyles
in the contemporary romanian society] , National Academic Council grant Ideas, 2005-2008,
expert in the team of research;