PROJECT ON

CUSTOMER ATTITUDE TOWARDS SMARTPHONE IN

MADURAI DISTRICT
1. NAME
2. GENDER

MALE

FEMALE

3. AGE
16 and Less
17 26
27 36
37 46
47 56
More than 56
4. Education level
Secondary
Bachelor
Master
Professionals
Others specify --------------------------5. MARTIAL STATUS

SINGLE

MARRIED

Others

6. PROFESSION
STUDENT
BUISNESS
Government EMPOLYEE
Private Employee
Professional
HOMEMAKER
OTHERs Specify ------------------------------7. Income Level:
Below 10,000Rs. 10,001-20,000 Rs. 20,001-30,000rs, 30,001-40,000
Above 40,000
8. WHAT COMPANY MOBILE PHONE ARE YOU USING?
Apple

Blackberry

Nokia

Samsung

Micromax

Others

9.

How long have you used Smartphone?

0-12 months 12-24 months over 24 months

10. State your network service provider
Airetel
Aircel
BSNL

Vodafone

Idea Others specify ------

11. WHAT IS YOUR CURRENT MOBILE PHONE OPERTING SYSTEM?

ANDROID
WINDOWS
IOS (IPHONE)
BLACKBERRY
OTHERS
12. WHY ARE YOR USING THAT OPERTING SYSTEM?
Business Use Entertainment
Others specify -------------

Chatting and Browsing

Application

13. Which kinds of apps are your common-used Apps features?

News
Entertainment ( e.g. music)
Social networking ( e.g. Face book)
Lifestyle ( e.g. Fashion, shopping, magazine )
Game
Finance ( e.g. i Banking )
Business ( e.g. Adobe reader, power point)
Reference ( e.g. Google search, dictionary )
Others ( Please state: _____________________________________________ )

14. Have you ever purchased via Apps?

Yes

No

15. Factors influencing you to buy Smartphone:

1) Trend
2) Features 3) Needs
6) others specify------------------------------

4) software

5) cost

16. Rank the Importance of Device Specifications

Specifications
Operating Platform
Screen Size
Design
Price
Screen Size
Simplicity
Brand
Battery Life
Business Supports
Other

Rank

17. Usage pattern of Smart Phone

Daily
Usage

Few
Times
a week

Weekly Rarely

Never

Make a phone call

Check e-mail
Business
Entertainment
Studying
Browsing Web page
Instant messaging
Read PDF/Word
Others
18. Will you continue with the same Smart phone company in future?
Yes

No

19. If No what is the reason -----------------------------------------------------------------Which company smart phone you prefer
-------------------------------------------------