Company Profil

2013
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March 2013
Special Bonus Issue
Owners
CEO/Publisher/Advertising Director
Kerri Goodman-Small, ext 1
877.426.6410 | 206.795.4471
kerri@coffeetalk.com
Editor-in-Chief
Miles Small, ext 2
206.795.2835
miles@coffeetalk.com
Editor
Company Profiles
Richard Stein
rich@coffeetalk.com

International Development
Rocky Rhodes
818.347.1378
rocky@coffeetalk.com

Design
Print Design
Marcus Fellbaum, ext 5
marcus@coffeetalk.com
Web Design
Justin Goodman, ext 6
justin@coffeetalk.com

Administrative
Administrative Director, Accounting,
Subscriptions
Sandra Hundacker, ext 4
sandra@coffeetalk.com
Mailing Info
Mail: HNCT, LLC
25525 77th Ave SW
Vashon, WA 98070
Phone: 206.686.7378
Fax: 866.373.0392
Web: www.coffeetalk.com
Disclaimer
CoffeeTalk does not assume the responsibility for
validity of claims made for advertised products
and services. We reserve the right to reject any
advertising. Although we support copyrights and
trademarks, we generally do not include copyright
and trademark symbols in our news stories and
columns.
Postmaster: Send address changes to HNCT, LLC,
25525 77th Ave SW, Vashon, WA 98070
Subscription: The cost of a subscription in the
U.S. is $47.50 per year; in Canada, the cost is
$72.00. Free to qualified industry professionals.
Non-qualified requests may be rejected. Publisher
reserves the right to limit the number of free
subscriptions. For subscription inquiries, please
call 206.686.7378 x1 or subscribe online at www.
CoffeeTalk.com.
Copyright 2013, HNCT, LLC,
All Rights Reserved
WHO WE ARE
Professional
Memberships
Kerri Goodman-Small & Miles Small
Welcome to CofeeTalks
Company Prole Bonus Issue.

This year we proudly feature our 23 Full Partner
companies.
Add a Scoop by Smoothie Essentials
Alliance for Coffee Excellence
Asean Corporation, StalkMarket, Inc
BriteVision Media
Coffee Shop Manager
Costellinis
Curtis
Daterra Coffee
Diedrich Manufacturing, Inc.
Dynamik Space
FCStone, LLC / Coffee Network
finum by Riensch & Held GmbH & Co. KG
International Coffee Consulting
Java Jacket
Manitowoc Ice
oneVessel/Vessel Drinkware
Pod Pack International, LTD.
RealCup by Mother Parkers
Rocket Man Equipment
Scolari Engineering S.p.A. / Texpak Inc.
ShopKeep POS
UVu Lid Company
Weldon Flavorings
Click HERE to read detailed profiles of these industry
leaders including key products, industry contributions
and more.
Thanks and enjoy!

Want to know how to become a CoffeeTalk Full Partner?
Email kerri@coffeetalk.com for full details.
4
Asean Corporation,
StalkMarket, Inc
6
ShopKeep POS
8
BriteVision Media
10
Curtis
12
Manitowoc Ice
14
16
Cofee Shop Manager
18
International Cofee Consulting
20
22
Add a Scoop
by Smoothie Essentials
24
Alliance for Cofee Excellence
26
Costellinis
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Scolari Engineering S.p.A. /
Texpak Inc.
7
Vu Lid Company
9
num by Riensch & Held
GmbH & Co. KG
11
Java Jacket
13
RealCup
15
Daterra Cofee
17
19
Dynamik Space
21
23
Weldon Flavorings
25
FCStone, LLC / Cofee Network
Company Proles
Stalkmarket is the leading supplier of 100% compostable plant-based cofee cups, lids,
tableware, cutlery and food packaging. Simple Elegance - 100% Compostable - Its all we do!
COMPANY NAME
Asean Corporation, StalkMarket, Inc.
CONTACT
(503) 295-4977
www.stalkmarketproducts.com
Cup - Lids/Plugs/Stickers, Cups,
Paper Products, Private Label,
Restaurant/Foodservice
Who is Stalkmarket?
A
sean Corporation, the parent of the
Stalkmarket family of brands, (Stalkmarket,
Jaya and Planet+) was founded in 1989,
and today has grown into one of the leaders of
offering only 100% BPI (Biodegradable Products
Institute) certified compostable products to the
coffee retail industry and food service in general.
From the humble beginnings in Portland, Oregon,
the company now services customers worldwide
with its every growing list of all natural single use
tableware.
The company has maintained its focus on only
offering the finest quality in products for the
coffee industry, including the first ever BPI
certified compostable hot cup lids for our Planet+
line. The lids make the use of standard Polystyrene
and Polypropylene lids unnecessary for the
coffee retailer who is striving to green up their
own operations and moving away from the more
petroleum based plastic resin products commonly
found in the marketplace.
Key Products
Stalkmarket paper tableware is made from 100%
biodegradable compostable sugar cane fiber, a
by-product of the sugar rening process. Our
products are 100% tree and plastic free, made from
sustainable resources, biodegradable, recyclable
and home compostable. They are a natural
alternative to styrofoam and plastics!

Additionally, they are microwaveable & freezer
safe. Another bonus is that they are oil & cut
resistant.
All Stalkmarket products are made utilizing either
pre-consumer recycled fibers, or easily renewable
plant based raw materials for all of its products.
Coupled with their natural fully compostable
end of life capabilities, they are one of the truly
greenest and sustainable products on the market
at prices that are competitive or on parity with the
common standard poly products.
Also, many
users are
finding that
by switching
to fully
compostable
and renewable material products, they themselves
are less susceptible to price swings due to raising
oil and gas prices, whereas all natural and
compostable products, have shown over time to be
much more steady in their pricing when compared
the to larger fluctuations of petroleum based
products.
Compostability
StalkMarket products can be disposed of or
composted. When there is food residue on the
plate, container etc. disposal of our products into
the wet garbage stream is preferred, or ideally in a
commercial composting facility.
Many municipalities direct their wet garbage (food
waste) into composting operations. Products are
made from Bagasse, the natural cellouse fibers
that remain after sugarcane has been processed to
remove all the liquid juice from the sugarcane
stalk. Natural fibers such as these will biodegrade
in the presence of heat, moisture, oxygen and
microorganisms that feed on the fibers as part of
their normal diets. There are no synthetic fibers
used in StalkMarket products. StalkMarkets
Jaya and Planet + products use polylactic acid
(PLA) and other biopolymers, that are also made
of sustainable plant materials and industrially
compostable. Our products break down extremely
quickly in commercial composters. Even if our
products end up in a landfill, they will still break
down provided air and moisture are present,
though the process may take significantly longer
and greatly depends on how the landfill operates.
Key Advantages to Clients
The Stalkmarket family not only has your hot
beverage cup and lid needs covered, but also for
the extras that your business may provide to your
customers for their shop visit. Be it clear take
containers, compostable cutlery, clear cups for
those cold summer beverages, cold soda cups, hot
soups, you name it, the list goes on. Stalkmarket
is your partner to fill your needs for responsible
single use tableware. 100% compostable.
It is all we do. Call us today!
Company Prole
Asean Corporation, StalkMarket, Inc

4
COMPANY NAME
Scolari Engineering S.p.A./Texpak Inc.
CONTACT
(856) 988-5533
www.scolarieng.com
Roasting Equipment & Supplies
Who is Scolari?
T
he experience that Scolari Engineering has
developed in controlling coffee roasting
factories is the outcome of many years at
the service of our exacting customers. The main
producers of coffee for quality and quantity use
Scolari roasters.
Scolari Engineering was started some years before
World War II by Antonio Scolari when the family
decided to buy a company that was roasting
coffee and manufacturing roasters. After years
of perfecting and fine-tuning, Scolari now offers
some of the most advanced, exacting systems for
controlling coffee in roasting factories. Scolari
is focused on integrated roasting systems and
cutting-edge technology.
The company says it doesnt solely sell a group of
individual machines; they install a sophisticated
manufacturing system. We provide the entire
factory, from drop-off of the beans up to the inlet
of a packaging machine. We design the factories
and we can install. Today, Scolari is focused on
integrated roasting systems and cutting-edge
technology. Each machine can network with the
surrounding machinery.

Key Products
Scolari produces green silos and computer driven
coffee roasters, grinders and roasted storage
systems.
Our production program includes:
Re-circulating air, drum style coffee roasters
with up to 500 kg batch sizes
Green and roasted coffee multi-cells silos
Electronic weighting system emission
Cleaning and purifying system with catalyst
Station of bags or bulk reception with opening
devices
Bucket, chain and disc conveyors as well as
dense and dilute phase conveying
Circuits for dust collection
Electronic weighing system
Blending program for green coffee control
Modulating gas burner installed with long
combustion chamber to purify and heat up the
fumes before entering the pollution system
Extraordinary program for coffee temperature
profile control
Blending program for roasted coffee control
Rolls grinders that connect with laser analyzer
Ground coffee degassing silo with or without
nitrogen
Lot tracking
Chaff compacting system

Greatest Strengths
Scolari is recognized in the industry
for its innovation. In fact, when the
IBM personal computer first came
out, Scolari saw an opportunity the
opportunity to drive a roaster control
program on a PC. Now, the Scolari
roasting systems are highly advanced
on a technical level; the perfect blend
of art and science.
Scolari has more years in software than anyone,
and their often updated, mature program has
obvious benefits. Also, our programs and
equipment have flexibility. We record all batches,
and the software helps eliminate common errors
that operators might make. Overall, when it comes
to troubleshooting, Scolari machines are able to
detect and flag the vast majority of faults, often
before anyone is aware that a problem even exists.
We have 2-way data integration with enterprise
computer systems, local or remote.
Scolari works hard to help its roastery customers
through each step of the production process,
to help them maintain high quality. At Scolari,
control and consistency are the keys to quality
coffeeand thats where Scolari excels. Its about
taking care of the coffees to make a quality
product, and that is Scolaris biggest advantage.
Operators or service personnel can view the online
manual and printed copies are included with each
major type of machinery. Additionally, one month
prior to starting up the system, operators receive
advanced training on how to use computers and
software. Our technicians provide further training
during installation and start-up, and remain on
site for a period of effective operation to solve any
problems. After a period of machine operation,
technicians return to perform a check-up and to
make sure that operators fully understand the
system. Thanks to our modular designs, we get
customers up and running quickly and keep them
running thanks to a very robust design.
Company Prole
Scolari Engineering S.p.A./Texpak Inc.

5
iPad POS that Looks as Smart as it Performs.
COMPANY NAME
Shopkeep POS
CONTACT
(800) 820-9814
www.shopkeep.com
POS - iPad Point Of Sale
Who is Shopkeep POS?
iPad Point of Sale thats simpler AND smarter: Get
up and running within minutes and use ShopKeep
POS to manage your entire business. Train your
employees faster and make better decisions
with our robust suite of easy-to-understand
ClearInsight Reports. The companys founder is
a former coffee shop owner who knows what you
want in a point of sale system. ShopKeep POS
provides the best customer care in the business
and the ability to choose your own credit card
processor (unlike some other POS systems).
ShopKeep POS knows youre serious about your
coffee shop business and works hard every day to
empower you to succeed and grow.
Key Products
Ringing up sales is just the beginning. The
ShopKeep POS iPad point of sale system creates
robust reports about all aspects of your coffee
shops business, streamlines your inventory
management, and helps you understand exactly
what you need to do to succeed and grow.
Merchants have used ShopKeep POS to help them
re-organize merchandise, create new menu items
that appeal to their customers, increase sales, and
open more stores.
Now with Modifiers
ShopKeep POS just made your job a lot simpler
and your pricing a lot more transparent with our
recently launched modifiers feature.
Whether it be adding an extra espresso shot or
holding the whipped cream, the new modifiers
feature allows you to customize orders right
on your iPad register. Plus, each add on can
have different prices (or no extra charge) pre-
programmed into the register. You also get access
to a modifiers report in the BackOffice so you can
see how much revenue is coming from modifiers
and which ones are the best sellers. Best of all,
the modified order prints directly to your remote
kitchen printer saving a lot time and stress.
New Time Clock
The time clock feature is about exactly that
helping you save money by being smart with
your time. Every small business owner knows
how challenging it can be to manage staff. After
listening to the needs of merchants, ShopKeep POS
has integrated a time clock feature to track the
hours employees work.
Your staff can clock in and clock out, thus
inputting their hours directly into ShopKeep
POS. Then from the BackOffice, accessible from
any web browser, you can easily export and send
the reports to your accountant and/or payroll
manager.
Employees do not need to be logged into the
register to punch in and out. Plus, you can adjust
employee hours in your BackOffice in case of
errors. This new feature will help you save time
and eliminates the need to use another time
tracking application to manage your business.
Greatest Strengths
Created by a merchant: ShopKeep POS was created
by Jason Richelson, a former owner of multiple
coffee shops, who knows what its like to stand
behind the counter. According to Jason, When I
look at other iPad POS systems out there its clear
to me that these folks have never stood behind a
cash register. They dont really understand what
retailers want to see, the numbers they want to see,
where they want to see them, and how they want
to see them. Richelson adds, I do understand. So
when a retailer tries ShopKeep POS they get it and
they know that this is what they have been looking
for.
Live, personal Customer Care
Jason also understands the importance of being
able to get quick, friendly, and smart support when
you need it and so hes created the best customer
care department in the business. Friendly and
super-smart Customer Care Advisors are available
7 days per week via phone, online chat or email.
Whether you have questions getting set up the first
time, or need advice as a long-time user, ShopKeep
POS Customer Care Advisors are personally there
for you.
Choose your own credit card processor
ShopKeep POS believes in giving merchants the
ability to make the choices they need with their
POS system to run their business smarter. Unlike
other iPad point of sale systems that require you to
use them as your credit card processor, ShopKeep
POS allows you to use any processor you choose.
New shop owners may want to negotiate the best
rate they can find. Many shop owners that are
switching to ShopKeep POS from another POS
system want to stay with the processor they have
had for years and ShopKeep POS makes that easy.
And of course, if you dont have a credit card
processor at all, ShopKeep POS is more than happy
to help get you set up with one that is right for
your business.
Cloud-based confidence and security
Never be afraid of going off-line again. ShopKeep
POS lets you ring up sales in any situation and
allows you to securely access all of your key data
anywhere, any time across multiple stores. Plus,
with an iPad POS system, the latest new features
are always just a free quick app update away!
Deeper relationships with your customers
Loyal customers are better for business and using
our iPad POS, you can capture and keep your
customers email addresses, helping you stay in
touch with them regularly and build stronger
relationships. Additional integrations with services
like LevelUp offer easy-to-use loyalty programs.
Company Prole
ShopKeep POS

6
COMPANY NAME
Vu Lid Company
CONTACT
(561) 674-9415
www.uvulid.com
Lids/Plugs/Stickers
Who is Vu?
D
o your lids stack up? Vu introduces a
better customer experience. Brainchild of
founder David Weiss, the idea behind Vu
Lids was born in 1998 after Weiss unintentionally
spilled coffee on his suit, despite having placed
a lid on the cup. Today the Vu lids brand sets
itself apart from other products of its kind with
environmentally friendly packaging, a two-fold
safety design, and added security measures for
fool-proof implementation.
Key Products
Finally, a lid that will help avoid unintentional
spills. It is happening daily at coffee shops and
restaurants where coffee spills on the counter,
floor, or even worseon the customer. Many times
the cause of these spillages is that the lids are not
secured on the cup properly. And while spills
can be bothersome and inconvenient, in some
cases they can be dangerous. More than 70% of
consumers in a recent survey said they experience
a spill caused by an ill-fitting lid. There are more
than 10 million reported claims of coffee spills.
Every failed lid is a potential liability.
The Vu Lid provides a safer and more secure
customer coffee drinking experience than any
other lid in the market today. The Vu Lid is
green, its safe and its smart. Manufactured in
ecologically conscious polypropylene material, the
lids are biodegradable and can be recycled along
with paper cupsreducing overall contribution to
landfills.
Greatest Strengths
Five breakthrough innovations protect users and the
environment.
Double Inner Seal
The revolutionary two-fold safety design offers a
double inner seal that holds the lid more securely
in place: no leaks, even if the cup is tipped over.
This not only benefits customers receiving their
hot beverage, but it also ensures a safe delivery of
the product in a drive thru line.
Deep Reservoir
The deep reservoir helps prevent drips and spills
that means no more ruined clothes or dangerous
burns.
Polypropylene Construct
The virgin polypropylene material is
environmentally responsible and 100% recyclable
to reduce landfill waste.
Secure Snap Design
The Vu Lid snaps tightly into place. You can hear
it and feel it, confirming the security both visually
and tactically.
Synchronized Slots
Four small viewing slots enable the user to confirm
a snug fit in one fast glance; theres no guessing
involved.
Industry Contributions
Additionally, Virgin Polypropylene is petroleum
based and currently features the lowest Carbon
footprint of all materials being used by coffee lid
manufacturers. Green Polypropylene is plant-
based, features a negative carbon footprint and
is 100% recyclable. The revolutionary new lid
recently won the 2012 SCAA Peoples Choice
Award for Best New Packaging Product.
Georgia Tech Research institute conducted a
consumer product accessibility evaluation of uVu
Lids for users with Arthritis. uVuLids passed all
nine checklist criteria, 100% of participants could
use the product with little or no difficulty and
none of the users showed great difficulty while
using the product.
Take your brand to the next level. Dont
just become competitive in this industry,
become an leader by making a commitment
to consumer safety and sustainability. As a
supplier of hot beverages, Vu Lids offers a
point of differentiation in a highly competitive
industry, an elevated level of consumer safety,
environmental sensitivity and sustainability and
product innovation as the first to market with this
revolutionary new design. The lids are colored to
complement your brand. Go with conventional
black or bolder hues to match your brands
personality.
A cold beverage lid is currently being developed
and is scheduled to hit the market in early 2014.
Additional Information
Vu seeks to make the world better and safe
through innovation. From professorship roles
at respected universities to management of the
largest independent thermoforming testing facility
in the country, the Vu leadership team remains at
the forefront of leading-edge research and product
development. Universities and multi-national food
manufacturers alike rely upon Vu to help them
educate tomorrows executives and produce future
product lines and packaging. The firms from-
concept-to-final production expertise includes
product design and development, prototype
development, engineering, marketing, legal and
patent development.
Company Prole
Vu Lid Company
Vu Lids is a revolutionary cofee lid that provides a safer, more user-friendly
experience and environmental sensitivity than anything else on the market.

7
BriteVision provides colorful, eco-friendly cup sleeves.
Build your brand and image through cup sleeve marketing!
COMPANY NAME
BriteVision Media
CONTACT
(415) 374-8119
www.britevision.com
Hot & Cold Cup Sleeves,
Custom, Generic, Tictorial Stock,
Restaurant/Foodservice
Who is BriteVision?
B
riteVision Media is the leader in cup sleeve
printing and manufacturing. We took the
basic sleeve and turned it into a product
that enhances the caf logo and brand as well as
offers a platform to drive in-store promotions.
We work with cafs, coffee chains, roasters and
anyone who serves hot beverages to-go. We help
our customers get noticed through bright, bold
and colorful cup sleeves. Consumers have a lot
to choose from, be it the green dot coffee giant
found on every street corner to sodas and bottled
waters. With BriteVision coffee sleeves, our cafes
are get noticed, consumers visit them and their
business grows!
Key Products
BriteVision just does hot beverage cup sleeves
but we do them really well! Our sleeves fit all cup
sizes up to 20 ounces. We print custom sleeves
for the small boutique caf up to the large coffee
chains. We offer great looking stock sleeves sold
by-the-case with images of seasonal themes as
well as beautiful artwork. (Keep an eye out for our
Spring collection of sleeves coming soon)! For
the cost conscious merchant we offer affordable
generic sleeves as well as FREE ad sleeves. Have we
piqued your interest yet?
Greatest Strengths
Would you like cup sleeves with lots of color
bold and bright but think you cant afford them?
Think again! BriteVision has taken color out of
the cost equation. We offer color for FREE. This
means you can have full color cup sleeves for the
same price our competitors charge for 1-2 color
jobs. And if you dont have a creative bone in
your body, thats OK! We provide FREE creative
support in developing the look of your cup sleeve.
All we need are your logo and some idea about
the look and feel of your caf and we can help put
your design onto sleeves. We produce new custom
sleeves with fast 4-week delivery and with no rush
charges. By the way, our domestic shipping is
FREE too!
Hows about an environmentally friendly
alternative to foam or double walled paper cups?
BriteVisions sleeves and production process are
eco-friendly. We use paper that is 100% recyclable
and 100% compostable. Our inks are vegetable
based with no harmful chemicals.
Watching cash flow? We sell stock and generic
sleeves by the case with over 40 designs to choose
from. Customers can order on line 24/7 and
receive delivery in days. No storage or out-of-
pocket concerns when you purchase BriteVisions
ready-to-ship cup sleeves.
BriteVision believes a cup sleeve is more than just
embossed paper made to keep heat away from
fingers. We focus our energies on working with the
small caf owner interested in getting their logo
and caf image in front of consumers. We have
an in-house team that works with our customers
in sleeve design. Marketing Directors from our
larger chain partners look to BriteVision for help
integrating their marketing calendars on cup
sleeves. Sleeves help them promote baked goods
and other food items as well as loyalty cards. They
encourage customers to try new coffee flavors or
seasonal offerings. Cafs promote social media
programs when they put Twitter or Facebook icons
on their sleeves. Now thats outreach!
We offer a full line of pictorial stock sleeves as
well as generics that may be purchased by the case.
Customers can support our philanthropic cause,
Autism Awareness, by purchasing sleeves designed
by a young autistic artist with $5 going to the
philanthropy from each case sold.
BriteVisions investment in a manufacturing
plant that recycles almost all of its paper waste
is a keystone to our commitment to an industry
focused on support of environmental practices.
Wow - thats a lot for just a cup sleeve company
but to say youre the leader in an industry means
you must back it up in all you do!
From our smallest cafs to our largest coffee chain
partners, BriteVision has taken the challenges out
of cup sleeves. Our pricing is based solely on order
quantity and the choice of paper with emphasis on
providing sleeves that are affordable for the little
caf as well as large chain. There are no hidden
charges like plate fees, design support, and one
of the biggest expenses shipping! We take the
anxiety out of designing great looking cup sleeves
and leave our customers to do what they do best
run their cafes!
We hope this company profile got you thinking
about your to-go business. Please call BriteVision
to learn how cup sleeves can build your caf brand
and promote your business all at really affordable
costs! Our creative team can help design sleeve
mock-ups with your logo, color scheme and copy
ideas. We have hundreds of sleeve samples to help
with color and design ideas. Watch for BriteVision
Sleeve promotions in Coffee Talk and Daily Dose
as well as frequent post card mailings. Our website
is www.britevision.com. The guy who wrote this is
Don Scherer, Vice President of Sales.

Call him at (415) 374-8119 and ask him to send
you some samples or to be added to our mailing
list. Let us show you how easy it is to have custom
sleeves in your stores before Spring!
Company Prole
BriteVision Media

8
num heads a product range which, alongside disposable and permanent lters,
includes several patented and award winning brewers for tea and cofee.
COMPANY NAME
num by Riensch & Held GmbH & Co. KG
CONTACT
+49 40 734 240 (Germany)
www.num.com
Manufacturers of lters and accessories
for tea, cofee & spices
Who is finum?
F
rom Riensch & Held back in Mexico in the
mid 1800s to finum in Hamburg of the 21st
century, the story is rich, the way long, the
recipe one and only: strive for expertise, trust and
a vision to the future.
The story begins with a trading house importing
coffee and legumes from Latin America, as well
as exporting industrial goods from Europe. After
World War II, the company continues its original
business proceeding into the 1960s where it is
then gradually transformed into a leading OEM.
The companys brand finum features a range of
filters and contemporary tools for tea, coffee and
spices. Patented ideas, stylish design and efficient
manufacturing are the cornerstones of finum. If we
add these to the high quality of the products, we
come to realize what has made the company a true
leader in the industry.
Although finum is now a highly recognized brand
all around the world, it was only launched in the
beginning of 2000, when the company introduces
the stylish Tea Control range including a patented
mechanism allowing tea drinkers to tailor
the strength of their brew during the process.
Preparing loose leaf tea now becomes so simple
and enjoyable. No wonder that two of the Tea
Control non-electric tea makers win the red dot
Design Award as well as the Good Design Award
of the Chicago Athenaeum.
Christian Justus, apart from being Managing
Director of the company, is also behind the
innovative and inspired design of many of
the companys products. In constant inquiry
of the stylish, the qualitative, the modern, he
travels around the globe, networks in the most
prestigious fairs, discovers the secrets of different
cultures, observes the trends and ultimately seeks
fulfillment of the customers needs.
But what is the main aspect that brings finum
to the top of the rank in this very competitive
industry? The German brand is the worlds
leading manufacturer in biodegradable tea
filters for many years now. The true-flavor
disposables are the ones to offer the brand the
opportunity to build a good reputation in the
market. They are made of abaca pulp, cellulose
and sealing fiber. With affordable pricing and
exceptional quality, finum manufactures the
worlds most requested tea filters. The feature
easy-fill flap and their expanding have become
an industry standard.
finum appears to be one of the few companies in
the industry offering a complete range of products
around tea and spices fulfilling the needs of the
consumers from Europe to the Americas and Asia.
This adds to finums USP: affordable products
distinguished by their unique design and above all
high quality.
And what does the future bring?
In a fast changing world where mobility rules and
people spend hours transporting, a revolutionary
double-walled tea-to-go tumbler made from
BpA-free Tritan is about to be introduced and
be recognized as a breakthrough by tea friends
around the world. Including the world-wide
patented Tea Control Kit and a lid resembling a
tea cup, TRAVELER ZITA has managed to win
the Best New Product and the Green Good Design
Award for the most sustainable, eco-friendly
products in the market.
This is not all . . . the company is planning to hook
up with the latest trends in the United States: the
cold brewing method for tea and coffee, as well as
fruit and herbal infusions in water: H2O PLUS
is a multifunctional, innovative carafe that is
destined to rock the market.
The other big trend on which finum is turning
its attention to as an established manufacturer of
flavoring tools is related to freshly ground spices
and herbs: LOOK TOUCH TASTE grinders
promise to take the experience into a whole new
level.
A new chapter is about to begin.
Company Prole
num by Riensch & Held GmbH & Co. KG

9
Since 1941, Curtis has remained a family-owned business committed to the principles of innovation,
quality and superior craftsmanship in gourmet cofee, tea and specialty beverage systems.
COMPANY NAME
Curtis
CONTACT
(800) 421-6150
www.wilburcurtis.com
Beverage Dispensing Equipment, Cofee
Brewer Manuf, Grinding Equipment,
Iced Tea Equipment, Water Filtration
Who is Curtis?
F
ounded in 1941 by Wilbur Curtisa hard-
working, charismatic man who made and
sold glass coffee decanters and Bakelite trays,
the Wilbur Curtis Company is now one of the
worlds top commercial coffee brewing equipment
manufacturers.
Catering to restaurants, convenience stores and
other high-volume coffee venues, Curtis has
been instrumental in helping transform the all-
American cup of joe into a gourmet beverage and
truly memorable experience.
Founded on a passion for great coffee, and still
family-owned after four generations, they attribute
their success to an almost old-world devotion
to tradition, balanced with experienced sales
and marketing, along with a firm embrace of
innovation and technology.

Key Products
Curtiss new Gold Cup Brewer
is considered by
pundits as the best single-serving brewer on the
market. Infused with state-of-the-art components
and Curtis Generation Four (G4) digital
technology, it is engineered to make American-
style, drip-filtered coffee that meets the SCAAs
exacting Golden Cup standards.
To help all operators make a perfect cup of coffee,
the brewers integrated G4 digital controls feature
an intuitive touch screen and icon-driven interface
driving either preprogrammed or customized
recipes. Self-diagnostics simplify maintenance.
Plus, the machine has a patented brew cone
for optimum extraction, and special siphon
technology that helps bring out maximum coffee
flavor by letting it hydrate and bloom to its fullest.
Next, Curtiss double-wall Gemini
Satellite Brewing System features the
companys IntelliFresh technology,
which maintains coffees ideal freshness
and temperature throughout its two-hour
dispensing cycle by enveloping the satellite
with pulses of gentle heat.
IntelliFresh settings are locked in and
kept until the next brewing cycleeven
if the vessel is moved to a remote serving
stand. Washable and durable, the IF
satellite servers on this system feature
a unique connection and encapsulated
electronics that literally remember
settings both at the brewer and on their
remote serving stand as well.
Curtis is also pushing the envelope with
innovations like FreshTrac. Leveraging RFID
communications, FreshTrac is a flashing indicator
that attaches to the coffee decanter itself and tracks
freshness right from the point of brewing. It alerts
the operator when coffee is no longer at its peak
and a new brew is needed.
Greatest Strengths
Many Curtis associates are coffee connoisseurs,
having undergone rigorous SCAA training. This
appreciation for coffees finer points and aesthetics
drives the innovation that is also one of the
companys key strengths.
Curtiss famous quality is attributable to its
high-tech manufacturing systems. They employ
lean, cell-based techniques, Kaizen continuous
process improvement teams, plus an amazing
laser inspection system; and Curtis was the first
commercial coffee equipment manufacturer to be
ISO 9001-certified.
Over the course of 70-plus years, Curtis ingenious
coffee brewing advancements have propelled the
industry forward.
Inventions like the unbreakable neck decanter and
popular Low Boy Pourover Urn kicked things
off early on. And Curtis continued evolving to
stay a step ahead of the market, introducing new
equipment like DB-12 Decanter Brewers in 1969,
and in 1980 their now iconic Gemini system,
whose double-wall satellite design and other
innovations preserved coffees freshness and flavor.
Later came the Alpha line
of decanter brewers, and the
ThermaPro system, providing one-
touch preset recipes for a variety of
gourmet coffees.
In the nineties, Curtis released
their Primo Cappuccino Specialty
Drink Machine, then introduced the
industrys first line of true digitally-
controlled coffee equipment based
on the companys exclusive Advanced
Digital System (ADS) technology,
which they have constantly refined
and now market as Generation Four
(G4) digital technology.
For sit-down restaurants, Curtis equipment
offers pre-set recipes, and the ability to program
customized brews. Popular national chains have
thus been able to develop special signature flavors
to complement their menu and attract a more
discerning clientele.
The challenge for convenient stores is maintaining
both high quality and appropriate volume all day
via a basic, repeatable operation manageable by
all skill levels. Enter Curtiss Primo Cappuccino
Specialty Drink Machine, whose design offers fast
yet tasty specialty beverages.
Hotels, banquets and catering companies usually
brew coffee in the kitchen, then move and keep
it hot and fresh, often for extended periods. The
Curtis Gemini system was specifically designed
to keep coffee at an ideal temperature without
scorching it or destroying its flavor. Curtiss
Generation Four (G4) IntelliFresh technology
has taken this a step further, allowing the satellite
settings to be locked in throughout the dispensing
cycle, even on remote serving stands.
For all its customer segments, The Wilbur Curtis
Company also offers some of the best service in
the industryCurtis Care, along with excellent
marketing and product support that includes
on-machine branding, assistance with custom
POP material and equipment signage, plus the
willingness to modify standard equipment designs
to accommodate special customer requests and
installations.
Company Prole
Curtis

10
The Original Green Cofee Sleeve. Comes in 100% Recycled Natural Kraft or White .
Can be custom printed with your design.
COMPANY NAME
Java Jacket
CONTACT
(800) 208-4128
www.javajacket.com
Beverage Dispensing Equipment,
Paper Products, Private Label, Sleeves
Who is Java Jacket?
I
n the Fall of 1991, Jay Sorensen invented the
original recycled, best insulating coffee cup
sleeve on the market. While leaving a local
coffee drive-thru while taking his daughter to
school, Jay dropped a cup of hot coffee in his lap
because the paper cup was too hot. That got him
thinking there must be a better way to get your Joe
on the go.
The Sorensens house became company
headquarters. The Sorensens went after their
dream by selling to local coffee shops out of the
back of their car. Sales percolated quickly after Jay
and his wife Colleen went to their first coffee trade
show in Seattle.
The family run business has now sold over four
billion cup sleeves by putting our customers
comfort and satisfaction first. We sell to the corner
espresso stand, as well as some of the biggest coffee
chains.
We strongly believe in giving back to the
community.

Key Products
Java Jacket offers both stock printed and custom
printed cup sleeves. White or natural paper, 12-20
oz or 8 oz. Java Jackets, we are your one stop shop
for all things cup sleeve related! We offer up to 4
color printing on our white or natural paper and
up to 6 colors on our claycoat paper..
The Java Jacket can be used to advertise, promote
or communicate on many levels. Name branding,
co-branding, websites, codes, coupons and even
punch cards can all be utilized on a Java Jacket.
Although the Java Jacket is considered a disposable
item it can be re-used with care. Therefore punch
cards are a good way to encourage customers to
retain them.
Our new Java Jacket, Eco II Jacket, uses less
paper is ecologically friendly and economically
beneficial. The Eco II Java Jacket is a new, slimmer
and more affordable Java Jacket. Available in our
Scatter Cup pattern or for custom printing.
Greatest Strengths
A distinctive experience when using our product is
the feel from the embossed patented design.

The embossing helps to grip the cup as well as
insulate your hand from the hot beverage. The cost
benefit in using Java Jackets
is that they are less expensive
than double cupping and they
give you the option to use
them in comparison to double
walled cups. In regards to
custom printing they can be
used to market your business
in addition to name branding.
We use ecologically friendly
paper, glue and inks in making
our Java Jackets. Upon request we also offer 100%
recycled natural and white paper.

Java Jacket continues to manufacture and
distribute their unique products to an expanding
market. Licensing protects Java Jacket from
immitators, as well as making it possible for other
businesses to develop their own personalized Java
Jackets.
By eliminating double cupping and other
excessive paper waste, Java Jacket is proud to be
environmentally conscious. We have always been
green and will continue to be greenours are the
greenest jacket on the planet. Java Jackets are 100%
recyclable and 100% post-consumer products.
Also, our products are grown and manufactured in
North America, with either Canadian or U.S. labor.
We are very proud of that.

SATISFACTION GUARANTEED
Java Jacket aims to bring the best sleeves to you at
affordable prices. When we make you happy, that
makes us happy!
ENVIRONMENTALLY FRIENDLY
By eliminating double cupping and other
excessive paper waste, Java Jacket is proud to be
environmentally conscious.
RECYCLABLE
We take our impact on the environment very
seriously. Thats why we emphasize using
recyclable/compostable, post-consumer paper.
QUALITIES & USES
Java Jackets are the best insulating cup sleeve on
the market, with two different sizes available. The
waffle texture provides gripability.
CUSTOM PRINTING
Aside from our available stock prints, Java Jacket
offers custom printing. We offer up to 4 color
printing on our white or natural paper and up to 6
colors on our claycoat paper..
SAME DAY SHIPPING
We offer same day shipping as well as the option to
use your own shipper. Cant hang on to that many
Java Jackets? Six month storage is available.
Company Prole
Java Jacket

11
COMPANY NAME
Manitowic Ice
CONTACT
(800) 545-5720
www.manitowocice.com
Ice Machines & Equipment
Americas #1 Selling Ice Machine
Manitowoc Ice
M
anitowoc Ice has built its reputation
on developing the most innovative and
reliable ice solutions for the foodservice
industrysolutions youll find nowhere else. And
with one of the largest ENERGY STAR portfolios
in the industry, our ice machines are not only
dependable but they are also energy efficient. No
one knows ice better than Manitowoc, which is
why we have become Americas number one selling
ice machine.
Recognized as an industry leader, Manitowoc ice
machines have been singled out with numerous
awards of distinction. For the past 12 consecutive
years our ice machines have been voted Best in
Class based on a survey conducted by Foodservice
Equipment & Supplies (FE&S) magazine involving
the operator, consultant and dealer communities
within the foodservice industry. When it comes to
engineering and design, the Indigo was recently
recognized with a gold level Dealer Design Award
from The News Magazine whose readers include
the refrigeration service contractors. And, for
technology and innovation, the Indigo received the
restaurant industrys coveted National Restaurant
Association (NRA) KI Innovations Award.
We offer one of the largest portfolios of ice
machines in the foodservice industry. Whatever
your ice needs are, we have the solution.
When deciding which ice machine to choose,
there are two major factors to consider: which ice
shape you need and how much ice you require per
day. Manitowoc offers Half Dice, Dice, Regular,
Tubular, Nugget, Flake, Crushed and Gourmet ice
in production capacities ranging from 53 lbs. (24
kg) to 3,300 lbs. (1,497 kg) of ice per day.
With so many choices available, weve made
the process easier with our online ice machine
calculator. Available 24/7 on the Manitowoc Ice
website, the calculator makes it fast and easy to
narrow down your ice machine selection. Go to
www.manitowocice.com/icecalc
Manitowoc Ice offers unmatched customer
satisfaction with our turn-key installation and
startup programs and a worldwide network
of dedicated expert service technicians. Our
programs ensure that your ice machine is installed
and started properly, your staff is thoroughly
trained on its operation, and customized
maintenance programs are available. These
programs provide a superior ownership experience
and help to extend product longevity.
NEO: The everywhere you need
ice machine.
Manitowocs newest ice machine - NEO - is an
all-in-one, undercounter ice making and storage
solution that provides a new level of performance,
intelligence and convenience, as it meets your
demand for ice. Perfect for restaurants, bars, cafs,
coffee shops, stadium boxes and offices NEO
delivers the ice you needwhere and when you
need it.
Performance
NEO offers up to 33 lbs more ice production
within the same footprint of our existing models
over a 24-hour period. Extra ice production helps
operators cover spikes in demand throughout the
day. NEO outperforms in energy conservation
too. All of the NEO air-cooled models meet or
exceed ENERGY STAR V2.0 qualifications. That
represents a 100% increase over Manitowocs
existing undercounter offering. With 10% less
energy consumption and 22% less water usage,
adds up over time, which is money that can be put
back into an owners business.
Reliability has also been designed into NEO. A
robust cabinet structure, time-tested and proven
vertical evaporators (exclusive to Manitowoc) and
well thought out modular construction for easy
service and maintenance. For further operational
piece of mind, this new platform has passed
numerous, rigorous testing protocolssetting a
new standard of performance in an undercounter
ice machine.
Intelligence
Manitowocs NEO is the first undercounter ice
machine to offer operators feedback and vital
performance and operational information at a
glance. Universally recognizable display icons/
buttons speak your language, whatever language
you speak. These icons are located on the front
of the machine and are illuminated by long-life
LED indicator lights. Indicators include: Power,
Delay, Cleaning, Bin Full and Service. The keypad
placement is ideal for viewing and easy actuation
no bending required.
Convenience
In addition to performance and intelligence,
Manitowoc NEO undercounter ice machines
provide operators a new level of product features
tested in both the lab and the field. Manitowoc
has put an emphasis on and delivered a better
standard of clean ability, ergonomics, sanitation
and serviceability.
The simplified food-zone is easy-to-clean with
rounded corners and the relocation of key
components outside the food zone. Thoughtful
features like the use of thumbscrews to access
components for faster cleaning without the need
for tools. New exterior panels that are easy to clean
and finger print proof. Finally, a new scoop design
features a full comfort grip handle and two scoop
holder locations (left or right side) just inside the
bin, above the ice, for quick and easy storage and
access.
When it comes to service, NEO embodies the best
design principles along with modular construction
to make servicing the machine easier and much
quicker than ever before.
Company Prole
Manitowoc Ice

12
RealCup single serve capsules have a unique lter design that delivers full
avor, as more of what you love about cofee ows into your cup.
COMPANY NAME
Mother Parkers Tea & Cofee
CONTACT
(905) 279-9100
www.realcup.com
Cofee / Tea / Hot Beverages,
Single-Serve Capsules
Who is RealCup?
R
ealCup is a new entrant in
the single-serve capsule hot
beverage market. RealCup
capsules use a patented filter
material to deliver a full-bodied
beverage experience.
RealCup capsules are 100%
compatible with Keurig K-Cup
single-serve brewers (not affiliated
with K-Cup or Keurig Inc.).
RealCup capsules are available to
consumer in a variety of coffee and
tea blends on select e-tailers and at
select retail outlets in Canada.

The RealCup brand is also available to Office
Coffee Services and Foodservice providers across
North America.
RealCup is a trademark of Mother Parkers
Tea & Coffee, one of the largest coffee and tea
manufacturers in North America. The Company
combines state-of-the-art technology and new
product innovation with its 100-year history
of quality and service excellence to deliver an
exceptional beverage experience in mainstream
and specialty coffee, tea and other beverages.
Key Products
The RealCup portfolio includes a wide variety
of high-quality single-serve coffees and teas that
meet all consumer taste profiles.
Brown Gold 100% Single Origin Coffee
We believe that when you start with single origin
beans, youd be crazy to blend away the flavor.
They each deserve to be celebrated! Brown Gold
coffees are 100% single origin, featuring pure,
unique roasts from Brazil, Colombia, Costa Rica,
Ethiopia or Peru. Nothing added. Nothing taken
away. The result is unsurpassed taste from each
coffee origin, now available in a single serve
capsule.
Martinson Coffee
An authentic New York Coffee Legend A Cup
of Joe. Its a phrase that represents a tasty mug of
hearty coffee. But where did it come from? Many
tie it to Joe Martinson. Joe came to NYC in the
late 1800s. A coffee lover himself, young Joe would
select beans right from the docking ships and roast
them in his mothers kitchen. Joes coffee became
the talk of the neighborhood. As he began selling
the freshly roasted whole beans from a pushcart,
coffee lovers would flock from all around.
Soon Joe bought a small factory and sold his
premium coffee to hotels and restaurants. The
aroma from his factory, along with Joes equally
irresistible charm, gave Martinson its reputation.
The Martinson tradition continues today. No other
coffee is roasted and blended with the same time-
honored commitment to fresh, full-bodied flavor
that made Joe Martinson a legend. For coffee as
bold and robust as its founder, enjoy a true Cup
of Joe, now available in RealCup single serve
capsules in Breakfast Blend, Dark Roast, Donut
Shop Blend, French Roast, Hazelnut, and House
Blend.
Marley Coffee
Marley Coffee is a sustainably grown, ethically
farmed and artisan roasted gourmet coffee that is
now available in RealCup capsules. The portfolio
includes Talkin Blues - the 100% Jamaican Blue
Mountain roast of beans that come directly from
the Marley family estate in Jamaica. Other Marley
Coffee roasts available in RealCup capsules are:
Get Up, Stand Up (light roast), One Love 100%
Ethiopia Yirgacheffe (medium); and Lively Up 5
Bean Espresso (medium dark).
All Marley Coffee products live up to the Rastafari
standards of ITAL, standing for all things Pure,
True and Vital.
Higgins&Burke Specialty Tea
Higgins&Burke teas are blended from hand-
picked, high-grown tea leaves to deliver premium
quality, bold flavor and enhanced antioxidant
content. Naturally beautiful and blended to
perfection, Higgins & Burke teas ensure genuine
flavor in every cup. Now available in RealCupTM
single serve capsules in Orange Pekoe, English
Breakfast, Earl Grey, Green Tea with Lemongrass,
Peppermint, Chai and Chamomile with Mint &
Lemongrass.
Greatest Strengths
RealCup delivers what consumers expect from
a great cup of coffee or tea in a single serve cup:
convenience, quality and full flavor. The state-
of-the-art manufacturing process and unique,
patented filter material and technology in
RealCup capsules are what set it apart in the
single serve coffee market. The material allows
more flavor elements to flow into the cup during
the brewing process. This delivers a full-flavored
cup of coffee or tea.
RealCup offers a wide variety of coffees and teas,
with mainstream, premium and super premium
coffees and specialty teas.
RealCup capsules are 100% K-Cup brewer
compatible (not affiliated with K-Cup or Keurig
Inc.).
RealCup is dedicated to providing the highest
quality and consistency in single-serve coffee.
RealCup leverages Mother Parkers industry-
leading commodity expertise to source green
coffee and develop excellent blends. Our extensive
production facilities are world-class operations
and are SQF certified.
For more information, call RealCup at 905-279-
9100 or email singleserve@realcup.ca.
Taste the full flavor of RealCup
at NAMA 2013Booth # 436
Company Prole
RealCup

13
By ofering functional drinkware with great designs we make it easy for our
customers to adopt a more sustainable lifestyle and look great doing it.
COMPANY NAME
Vessel Drinkware
CONTACT
(855) 883-7735
www.vesseldrinkware.com
Cofee House Products, Distributor-Cofee
Related Products, Private Label, Retail
Merchandise, Travel Mug
Who is oneVessel?
E
veryone on our team shares a passion for
understanding our wholesale and retail
customers. Each piece of art is carefully
developed to speak to specific areas of our
customer base. Our internal culture is hard
working, humorous, and WOW do we ever love
our company potlucks!
Key Products
We offer a full spectrum of travel drinkware that
expresses elements of personality and modern
design. Our best-selling body styles include our
double-walled acrylic tumblers, glass travel mug
complete with a strainer for coffee, or tea; and our
complete line of vacuum insulated reusable mugs.
We offer reusable travel drinkware that expresses
modern designs that you will identify with and
want to bring with you wherever you go!
Greatest Strengths
Colorful and convenient, our reusable drinkware
features lifestyle driven artwork to capture the
core element of your customer base. We make
it easy to promote your business with low order
minimums which makes it affordable to try out
a variety of different designs and body styles. We
offer co-branding and pre-decorated programs
with a quick turnaround from our in-house art
department. Every oneVessel product is printed
domestically*, BPA-free and with inks free of lead
and other heavy metals.
We are constantly listening to our customers
feedback and developing our line to meet their
needs. After many customer requests we have
expanded to offer our logo and co-branded services
on apparel as well. We are thrilled to be expanding
our designs onto even more products!
Our predecorated program allows our customers
even more space to build a drinkware program. It
affords them the opportunity to offer customers
decorated reusable drinkware without the high cost
of setups. It is the most efcient way to ofer a broad
selection! We make it easy and afordable for even
the smallest cofee houses to build their brand.
Our infrastructure and team are at your disposal.
We offer the most scalable program available in the
industry with very fast turnaround times. For the
smallest cofeeshop that can carry 24 pieces or less
on the shelf, we ofer our pre-decorated program. We
encourage our customers who have a smaller retail
space to order a mix of logo pieces and redecorated
on a variety of body styles. Tis helps keep their
retail space interesting and product moving year
round! Customers who implement/utilize our
co-branded and pre-decorated programs typically
order 4-6 times per year, as opposed to our logo only
customers who on average order once or twice per
year. Our deep domestic inventories allow us to react
quickly to larger customers 10,000 piece orders. We
can also accommodate those customers who require
a complete custom job, overseas production, and a
tight timeline. Just let us know what you need.
Working closely with our customers to develop a
co-branded program tailored specifcally for them
is one of our all-time favorite things to do. Luckily,
we get to do this quite a bit. We work to gain a
clear understanding for our customers culture and
customer base. We use this knowledge to work with
our buyers to create the most appropriate and salable
retail merchandise programs.
Weve just released our springtime collection that
features designs bursting with bright hues! Youll
fnd playful designs on an array of acrylic, ceramic,
glass and stainless steel drinkware.
Tis year, we are introducing quite a few new
items including our new INFUSE tumbler. Its a
doublewall acrylic tumbler featuring an infuser to
house your favorite fruit inclusions. Tis piece will
do great with our grocery partners, but think about
all of the potential opportunity it could ofer to our
cofeehouse customers. How many of your customers
would love some fresh cut strawberries, peaches or
lemons to favor their water throughout the day?
Why not use this piece to expand your menu?
Weve also just introduced our new double wall glass
handled mug which has been received with rave
reviews. Tere is something so naturally wonderful
about drinking out of glass.
Finally, we have our all-new redesigned double
wall glass tumbler with a removable strainer.
Some use it for coffee, others use it for tea. You
can add whatever drink inclusions you want!
Whatever you use it for it is sure to quickly
become one of your all-time favorite travel mugs.
Company Prole
*with the exception of spec orders manufactured in China

14
Daterra means from the earth in Portuguese, and it is from there that we cultivate with respect to the
environment, techonolgy and good people,high quality green cofee beans to be consumed all over the globe.
COMPANY NAME
Daterra Cofee
CONTACT
+55 19 3728-8304
www.daterracofee.com.br
Cofee Producer/Grower,
Green Cofee Exporter
Who is Daterra Coffee?
D
aterra is a coffee grower and exporter
best known for its innovative research, its
respect for the environment and its high
quality coffee.
Daterras plantations are located in the Cerrado
region (State of Minas Gerais) and in the Mogiana
region (State of So Paulo), in Brazil.
Key Products
In partnership with IAC (Agronomic Institute
of Campinas) and Illycaf Daterra has carried
out extensive research to elect Arabica varieties
yielding the best cup.
Daterras research into the characteristics of each
variety, aiming for the perfect blend, puts it ahead
of competition due to a wide coffee menu that
meets customers demands for coffee attributes.
In the Coffee Laboratory, trained cuppers
participate in daily sessions to tailor the best blend
for the ideal espresso or drip coffee in order to
offer roasters simply the best.
Greatest Strengths
The Penta System is a set of technological
procedures developed by Daterra engineers to
ensure quality consistency. Penta System was
based on the 6 Sigma and Total Quality Program.
The rigid inspections of the beans yield superb
coffees.
The most important output of the system is the
quality. Every stage of this unique processing
system has been designed to select only the coffee
beans that match the high quality window of
Daterra. From picking to shipping, only the perfect
beans remain in the process.
Planting, harvesting,
drying, sorting and
packaging are the five
stages of the system that
eliminates all defects and
guarantees outstanding quality control.
Sustainability
By continuously searching the best technological
alternatives, and through researches for a
sustainable agriculture, we have reached positive
results and ecologically effective practices. Daterra
was Brazils first sustainable coffee farm.
Certifications
- Rainforest Alliance:
Sustainable Agriculture Network Seal
- PEA by Esalq:
Program for Environmental Adequacy
- ISO 14001:
Environmental Management System
- IBD Organic
Penta Pack is an outstanding package for excellent
green coffees. It consists of a carton box with two
foiled bags inside. The content of the bag goes
through vaccum and inert gases insertion. It is
extremely easy to handle and it has proved to keep
and in some cases to improve - coffee quality for
over 3 years storage.
Developed by Daterra the Penta Pack is patented
internationally. It was used to ship Brazils Cup of
Excellence winner lots in 2006 and 2008.
The program for Environmental Adequacy (PEA)
by the Luiz de Queiroz University was the very
first environmental certification accredited to
Daterra. It was an initiative by Deterra to re-build
the area flora. PEA was created first as a program
and now it is a certification for many other farms
Daterra was the first coffee producer certified with
ISO 14001. It specifies the tangible requirements
for an environmental management system. It is
applied to those environmental aspects over which
the organization has control and upon which it is
expected to exert constructive influence.
The first Brazilian Rainforest Alliance certified
Farm was Daterra in 2003. In 2011, the Rainforest
Alliance and Sustainable Agriculture Network
(SAN) considered it the first South Americas
Climate Friendly Farm. Besides meeting SANs
sustainability standards, Daterra took additional
steps to mitigate climate change and adapt to its
impacts.

Top-Quality Coffee: Daterra connects coffee
growing tradition with modern cultivation
techniques.
Uniform Roasting: As a result of the Penta
process, beans are completely homogeneous.
Roasting is made easier, more reliable and less
expensive.
Traceable Estate Origins: Daterras single origin
coffee benefits from its especially designed
traceability system. Customers can track down
their lots whenever they want to.
Roaster Designed Products: Daterra can meet
customers demands for coffee attributes. It has
total control over a wide data on acidity, sweetness,
body, and aroma of each lot.
Storage Cost Reduction: As roasters get their
Daterra coffee blended according to their needs,
costly storage is done away with.
Reliable Partnerships: Daterra can assure roaster
of its products quality, delivery deadlines, available
volume and after-sales assistance. The roaster is
welcomed to visit Daterras farms.

Awards and Recognition
- Cup of Excellence finalist in 2001
- Best coffee from Brazil on the cupping for
Quality by Rainforest Alliance in 2005 and 2008
- Espresso Blend used by World Barista
Champion Troels Poulsen in 2005
- Espresso Blend used by World Barista
Champion Klaus Thomsen in 2006
- Sustainable farm model by IllyCaf in 2008
- Four out of the six WBC finalists used Daterra
coffee in their blends in 2008
- Syphon blend used by World Syphonist
Champion Chizuru Motokawa in 2010
- First verified Farm for its compliance with
the Sustainable Agriculture Network Climate
Module in South America
Company Prole
Daterra Cofee

15
COMPANY NAME
Cofee Shop Manager
CONTACT
(866) 447-0033
www.cofeeshopmanager.com
Computers Systems- Hardware and
Supplies, Kiosks- Self-Ordering,
Loyalty Cards, POS
Who is Coffee Shop Manager?
C
offee Shop Manager is a leader in
coffee shop technology. Developed and
maintained by professionals that live and
breathe coffee, Coffee Shop Manager offers a
set of tools that can help keep your coffee shop
running smoothly and profitably.

First launched in 2001, Coffee Shop Manager was
developed in Redmond, Washington, the heart of
the software and coffee industries. Our solutions
have been serving the needs of the specialty
coffee industry and selected serve environments
ever since with customers in all fifty states. In
2012, we joined Granbury Restaurant Solutions,
an innovative technology firm specializing in
restaurant systems. With the stable backing of
Granbury, we are able to offer our clients leading
edge products to revolutionize all aspects of your
business. We are constantly innovating in an ever
popular market, ensuring that our customers will
always get the latest innovations in the specialty
coffee retail world.
Key Products
Coffee Shop Manager is a point of sale system
tailored to the needs of the specialty coffee
industry, while still being versatile enough to
work with a variety of different stores, from ice
cream to pizza. Running on traditional or tablet-
based hardware, Coffee Shop Manager offers
our customizable Espresso Builder ordering
feature, no-fee prepaid and gift cards, employee
management, inventory tracking and reporting.

Our mobile ordering apps and graphical online
ordering systems let coffee shops offer their
customers convenient ordering on-the-go.

Self-serve ipad kiosks
are another way for
customers to bypass
the line. All are fully
integrated into the
POS system.
Our innovative
customer loyalty
solution combines
rewards and pre-
paid cards with
outbound marketing
via e-mail or text
message, to keep in
touch with customers
and remind them to
return.

Tied in with social media, this powerful loyalty
program can help attract new clients as well.
Greatest Strengths
Coffee Shop Manager has several advantages that
make sense for any coffee shop:
Our dedication to coffee is easy to see in
the specialized features that make our
technology work for coffee retailers
Our easy, Espresso Builder drink
ordering process gives you complete
control over the order but is simple and
quick.
Strong management tools and reports
help to simplify your daily tasks.
Our completely integrated total solution
helps you put technology to work for
your customer and your staffall of it
works together.
Our strong support team is there to take
care of our customers and help ensure
your success with the technology you
choose.
At Coffee Shop Manager, we believe in supporting
our industry. Thats why Coffee Shop Manager is
a Gold Sponsor of CoffeeFest and also a supporter
of the Specialty Coffee Association of America. We
also proudly sponsor the American Barista School
and the Midwest Barista School, which helps train
many industry personnel.
Coffee Shop Manager offers technology solutions
that offer our clients a solid return on investment.
Increased order accuracy reduces costs,
improves cash collection and improves
customer satisfaction
Reduced labor costs by improving the efficiency
of order taking and management tasks.
Increase customer satisfaction, frequency and
ticket averages through our customer-facing
self serve technologies, our powerful mobile
applications, and our innovative customer
rewards solutions.
Reduce processing fees with no-fee prepaid / gift
card solutions.
Company Prole
Cofee Shop Manager
Cofee Shop Manager Point-of-Sale is designed specically for cofee shops.
Great features make CSM the perfect business partner for your shop.

16
... the Diference is in the Detail.
COMPANY NAME
CONTACT
(208) 263-1276
www.diedrichroasters.com
Roasting Equipment & Supplies,
Training Resources
Who is Diedrich Manufacturing?
T
he Diedrich family has been involved in
the coffee trade for three generations. From
a coffee farm in Guatemala to the chain
of Diedrich Coffee Roasteries to the building of
coffee-related machinery, coffee has been a part of
the Diedrich family culture for a long time.
In search of a cleaner more efficient roasting
medium Diedrich Manufacturing pioneered the
use of infrared burners over 30 years ago. On
the average the Diedrich roasters are 50% more
efficient than any other compatibly sized roaster
with a far cleaner roasting medium.
In our efforts to refine the roasting process,
Diedrich developed a unique roasting medium
utilizing a combination of infrared burners and
heat exchanger to produce clean and an extremely
controllable roasting medium.
Key Products
Diedrich offers two lines of roasters: The
commercial CR-Series and the smaller IR-Series.
Both lines of roasters, which both use unique
heat-exchangers to provide thermally stable, clean,
hot air. This technique minimizes the negative
effects of contaminated burner gases on coffee.
Another added benefit is clean burning and fuel
efficiencythe roasters use 50% less gas than
any other coffee roaster of a comparable hourly
capacity.
Other advantages of Diedrich roasters is consistent
flavor profiles, superb cupping quality, the ease of
cleaning and services and reduced operation costs.
IR-Series Roasters
This is Diedrichs line of In-Store Roasters
compliment the ambiance of your store. The IR-
Series includes roasters with the capacity ranges of
2.5kg, 5kg or 12kg.
CR-Series Roasters
Diedrichs CR Series industrial Roasting Systems
evolved from more than 47 years of building
roasters. The Diedrich CR Roasting Systems have
many unique features, including variable roasting
and cooling air control,variable drum speed
control, and much more.
The CR-Series includes roasters with the capacity
ranges of 25kg, 50kg, 70kg, 140kg, 210kg or 280kg.

Stephan Diedrich had the foresight to realize
the potential this clean and efficient new burner
technology could have in roasting coffee. Using
clean hot air, the Diedrich roasters reduce the
negative effects that the contaminated burner
gases have on the complex chemistry of coffee.
Industries now search for eco-friendly
alternatives for production, but Diedrich was way
ahead of its time.
Diedrich also offers many service programs to
accommodate various types of Diedrich equipment
owners. These services include:
OSIOn-Site Installation
OSTOn-Site Training: Having a Diedrich Trainer
at your facility for 2 days optimizes your time and
expense while gaining the most out of our roasting
experience.
OSMOn-Site Maintenance: A schedule of
planned maintenance actions aimed at the
prevention of breakdowns and failures.
Corporate Educational Training Seminars:
Diedrich offers Introduction to Roasting and
Intermediate Coffee Roasting courses.
Annual Extended Warranty & Tech Support:
Diedrich now offers warranty programs to
accommodate various types of Diedrich equipment
owners.
Pay Per Incident--Technical or Roasting
Support: Diedrich offers customers whos warranty
has lapsed with immediate Technical Support.
Other services
Diedrich offers
are: Engineering
Design Services,
Project Management
Services and Roast
Profile Development.
Please call for more
information!
Roasting Courses
Diedrich is dedicated
to the success of
their customers and
passionate about
coffee. That is how
Stephan Diedrich has attracted both national
and international acclaim for over three decades
conducting information-packed coffee roasting
courses. A combination of lecture and hands-on
instruction for developing the perfect roast. From
the purchase of green beans to cupping, Stephans
expertise leads attendees through the roast profile
development from start to finish. Diedrich offers
coffe roasting courses, profile Roasting Courses
and Roasting Methods and Techniques.
While saving on energy and labor costs with the
Diedrich Roasters, you can consistently provide
your customers the highest quality coffee at a
reduced cost, delivering an important competitive
advantage.
Company Prole

17
Helping clients improve the quality of their cofee and their bottom line prots.
COMPANY NAME
CONTACT
(818) 347-1378
www.intlcofeeconsulting.com
Consulting Services, Education/Research
Facility, Training Resources
Who is International Coffee
Consulting?
I
nternational Coffee Consulting is a resource
for the coffee industry to implement, enhance
and embrace quality improvements. Starting
at the tree and ending with the consumer, ICC
demonstrates how improving quality will improve
profits.
ICC was founded when Rocky Rhodes sold his
roasting company of 13 years and started teaching
Q-Grader Certification classes. These classes
exposed him to areas of the industry with which
he had little familiarity. Now with a new breadth
of knowledge, ICC offers services to farmers and
baristas alike.
Clients began to call requesting unique and
specialized knowledge to solve business issues.
Perhaps one of the more unique cases had to do
with a high-end hot cup manufacturer. They had
a desire to reach the wholesale roaster and sell
the cups to, and through, them. ICC took a list of
nearly 1000 roasters across the US and segmented
them into several different categories. Within the
categories were breakdown by customer make-up
and were put in a grid to identify highest value
prospects. By using this grid and the segmented
and cleaned list of roasters they were able to
save thousands of dollars in lost sales time. It also
increased sales for this company in this segment
very quickly.
Key Products
Consulting services and training are the core
of what ICC provides. Services are as pinpoint
as assisting in sales of specific products to
the industry and as broad as overall process
improvement in a roasting plant.

Greatest Strengths
ICCs ability to work in all
aspects of the industry both
domestic and internationally
make them a valuable ally
for any business in the coffee
industry. Years of experience
in all facets of the supply
chain give ICC a unique
perspective their clients
business needs.

Industry
Contributions
ICC founder Rocky Rhodes is
heavily involved in the coffee
industry. He has published
over 20 articles, assisted both
SCAA and Coffee Quality
Institute in class development
and is a frequent Coffee
Corps volunteer.

ICC has helped many companies build their
businesses through a focus on a quality product
and selling to the upper end of the market that
appreciates that quality.
ICCs client base currently resides in the USA,
Korea, Taiwan, China, Kenya, Rwanda and
Indonesia. Projects in these countries are divided
into two distinct categories:
1) General Training. ICC offers Q-Grader
Certification, R-Grader Certification and Roaster
Certification classes. Classes are given both as
open enrollment and private company events.
The core training offerings for ICC have been
the Q-Grader and R-Grader certification courses.
They have been given over15 times, in four
countries. ICC founder, Rocky Rhodes, assisted in
developing parts of Roaster Certification courses
as well as the Q-Grader course work. These classes
have been given as part of a large government
contracts, for profit at commercial labs and even to
private groups.
ICC also provides company specific training such
as blending, roasting, and retail management
systems.
2) Consulting. ICC has been
involved with companies trying to
export, import, wholesale, retail and
market products. Other services
include business model review and
streamlining, lab certification and
target marketing within the industry.
Clients cover a vast array of industry
segments including:
Green Coffee Exporters
Green Coffee Importers
Roasters Wholesale
Roasters Retail
Hot Beverage cup Manufacturers
Teaching Laboratories
Trade Associations
(Foreign and Domestic)
Coffee Quality Institute
ICC couples the years of business experience with
years of coffee experience to be able to offer clients
methods for improving quality but also to sell
those products to a discerning marketplace.
Company Prole

18
DYNAMIK creates one-of-a kind custom caf solutions around your cofee,
tea, wine and food menu, customer, location, and business goals.
COMPANY NAME
Dynamik Space
CONTACT
(206) 686-2525
www.dynamikspace.com
Ad Agency/Marketing/PR Services/
Publication, Consulting Services, Design/
Furnishings, Restaurant/Foodservice
Who is The Dynamik Group?
D
YNAMIK was started in 2000 as a full
service group of brand strategists and
consultants, space planners and architects,
graphic designers and marketing experts, and
space construction craftsman.
Our services start with a consultation where we
work with you to identify your process and needs.
From small, large, launching, or re-launching a
caf, we scale to your needs.
Key Products
Workbooks, Speaking, & Consultation
- 10 Tips Workbooks- Jumpstarting your
Caf, Restaurant, or Quick Serve to Success
- Initial Consultation
- Roadmap & Outline of Goals
- Pre-Lease Feasibility
- Site Selection & Review
- Strategic Branding
- Customer & Competitive Analysis
- Business Plan Review
- Projections
- Single Unit & Roll-out
- Kitchen & MEP
- Menu & Recipe Analysis
Branding & Identity
- Branding & Identity
- Packaging Design
- Graphic & Signage Design
- Menu Layout & Design
- Identity Design
- Brand Guidelines
Planning & Design
- Space & Store Planning
- Equipment Planning
- Interior & Architectural Design
- Fixture & Furniture Design
- Lighting Design
- 3-D Experience Design
- Custom Product Design
Permitting
- Health & Liquor Permits
- Building Dept. Permit
- Budget & Schedule
- Review & Strategize
- Pre-Construction Budgeting
- Material Sourcing
- MEP Coordination
Construction
- Project Management
- Budget & Schedule

Greatest Strengths
At DYNAMIK we believe in the power of
providing you the brand expertise you need to
open a unique cafe, on budget, and on time. We
believe that creating one-of-a-kind experiences is
the only way of thinking! Our diverse in-house
expertise in feasibility, branding, design, menu
development, layout, permitting, and construction
with a hands-on approach to everything we do and
attention to detail makes us the number one choice
for cafes looking to be successful.
We provide an initial consultation and discussion
complimentary. We at DYNAMIK want to learn
more about you and your caf vision, at the same
providing you the expertise and input to guide
your next steps.

FCSI (Food Consultants Society, Senior Associate)
Speaking at Coffeefest and Washington
Restaurant Association on 10 Tips to Opening a
Successful Caf Before you Sign a Lease
Cafes are unique spaces filled with the activity of
coffee or tea making and community gathering.
The smells, sights, and sounds are familiar to
everyone. We created our Cafe Jumpstart 10 Tips
Book as a way to provide simple reminders to you,
the cafe entrepreneur, of all the things you should
know before you sign a lease. All of these tips in
our workbook should be planned and considered
before committing to a space and opening your
business. A successful cafe is one that is both well
planned and keeps the customer coming back
again and again.
DYNAMIKs expertise and background as a
licensed architect and general contractor as well
as a branding expert and feasibility analyst on
many new and existing concepts around the world
provides a unique glimpse into the world of a cafe
start-up.
The idea behind our Jumpstart 10 Tips Books is to
provide everyone with the tools to understand the
relation between business, design, brand and
identity, construction and success!
We call this the business of experience.
DYNAMIK is a one-point source for expertise
in feasibility, branding, space design, layout, and
construction. This combined with expertise in
marketing, menu and equipment flow provides
clients a consistent approach to their overall
project therefore,
providing
lasting
solutions.

Depending on
your needs,
we can create
a simplified cost
effect design or a complex
multi-location roll-out.
At DYNAMIK we believe in integrating sustainable
processes, materials, and practices in every project
in alignment with a clients goals for sustainability
and green philosophy. Our integration and
knowledge base in sustainability, energy savings,
and re-use of materials is important in all projects
we create.

At DYNAMIK we believe that creating experiences
is the only way of thinking! It is the relationship
between innovative communities, spaces, and
ideas balanced with solid research, feasibility, and
analysis.
Company Prole
Dynamik Space

19
Pod Pack is the leading manufacturer and distributor of single cup brewing solutions
for hotels, ofces, and restaurants, with current focus on pods.
COMPANY NAME
CONTACT
(225) 752-1160
www.podpack.com
Cofee/Equipment - Pods, Private Label
Who is Pod Pack?
S
ince 1996 Pod Pack has serviced the coffee
industry as the largest converter of private
label and national branded pods. The
Company is unique in that it has chosen not to
promote its own brands, but instead focus 100% of
its efforts on copacking for others. The Company
was started in New Orleans and moved to Baton
Rouge in 2000, five years ahead of Hurricane
Katrina. It also has an administrative and sales
office in NJ. Over the years Pod Pack has grown
its facility and has added products and services to
appeal to the needs of its customer base.
Key Products
Currently, Pod Pack focuses its products and
services into three primary channelsRestaurants,
Hotels, and Offices. The Company also expects
new growth in the future from retail, C-Stores,
Fast Food Restaurants, and other segments.
The key product line for
Restaurants is espresso
pods. The espresso
pod is a value-added
product offering
convenience because
it eliminates the steps
of grinding, dosing,
and tamping the coffee
prior to brewing an
espresso shot. This year
the Company plans to focus
its efforts on more education directed towards the
end-users.
The key product for
Hotels is the In-Room
single cup coffee
pod. The new pod
brewing systems
have become the
best solution for
eliminating the
past sanitation issues
associated with the
4-Cup coffee brewing
systems. There are also other
savings to the hotel, including lower labor costs
for cleaning, lower energy costs (brewing one
cup instead of four cups and no hot plate), lower
costs for replacing broken carafes, lower costs for
brewers, etc.
The fastest growing product line is the OCS pod.
Combined with the newly enhanced pod brewers
from Bunn, Newco, and SunCana, pods can
produce the highest quality coffee available for any
single cup delivery system to the offices that offer
variety. Pods provide the same convenience and
variety as other single cup systems,
but spent pods are
compostable, which
makes the pod
system the most
environmentally-
friendly single
cup brewing
system available.
Pod Pack plans to
focus on the end-
users in the office by
educating them on why
pods offer the best value in terms of Quality,
Green, and Lower Cost. Distributors are also
enjoying significantly higher margins and are
now going back to private labeling and branding,
which has proven to make them more unique and
successful, just as it did in the past.
Greatest Strengths
Pod Packs strengths are many, but the greatest
strengths come from the employees. Every day,
their focus is on taking care of the Customer and
giving the customer what they want. The main
emphasis is on producing quality products and
providing outstanding service to the customers.
Secondly, Pod Pack believes that relationships are
everything! Pod Packs past relationships were key
to getting the Company off the ground back in
the mid-90s. When you meet someone related to
coffee, you never know when or how your paths
will cross in the future. Pod Pack goes out of its
way to develop new relationships and nurture
current relationships that are mutually beneficial.
Next, Pod Packs strengths come from utilizing
state of the art equipment to produce the products.
The Company maintains the equipment at very
high standards. Over the years and depending on
the demand, Pod Pack has used its own internal
resources to adapt and engineer its equipment in
ways that allow it to make a better product for the
consumer.

Finally, the Company strives to be The Experts
in single cup brewing by constantly analyzing new
technologies and building industry relationships.
By being the experts and leaders in the pod
industry, Pod Pack focuses on developing new
advanced knowledge and then sharing it with its
customers.
For example, Pod Pack was the first pod maker
to determine a better design for the hotel pod
used in the hospitality segment. The Company is
currently offering hotel pods with the 3rd marked
improvement and is working on the new 4th
generation hotel pod.
As another example, Pod Pack has worked very
closely with the OCS pod brewing equipment
manufacturers to determine the best pod designs
and brewer settings to make the best cups of
coffee. In fact, working together Pod Pack and the
brewer manufacturers have determined that the
new OCS pod brewing systems can hit the SCAAs
Golden Cup Standard, which is an impossible
task for the cartridge based brewing systems. Also,
to be a complete service company for the OCS
industry, Pod Pack not only offers private label
pods, but also carries many different pod brewers
as well as racking systems. This establishes Pod
Pack as the One Stop Shop for the OCS industry.
Finally, Pod Packs foundation business, espresso
pods, offers a very convenient way to brew
espresso shots. Pod pack not only makes the pods,
but the Company offers all the available solutions
for adapting any espresso brewer to properly brew
the espresso pods.
Our customers know that they can count on Pod
Pack for delivering good value. Prices may not
always be the lowest, but the customers know
they will receive superior quality and outstanding
service. Quality and service are all that Pod Pack
really has to offer to its customers. If a customer
contacts Pod Pack, they can expect a timely
response.
No other single cup manufacturer offers the
private label and branding solutions that Pod
Pack offers. In fact, Pod Pack offers a private
label solution to smaller OCS operators by only
requiring a one case minimum and no upfront
investment in custom materials!
Company Prole
hotel ocs espr esso

20
Rocket Man Equipment Co. is the leading provider of backpack beverage dispensers
to the worldwide food service and beverage concessions industries
COMPANY NAME
CONTACT
(800) 921-0199 or (502) 774-1499
www.rocketman.com
Beverage, Catering Equipment and
Supplies, Distributor - Cofee Related
Products, Food Equipment Distributor
Who Is Rocket Man?
R
ocket Man Equipment Co. is the leading
provider of portable beverage dispensing
equipment in the worldwide food service
and beverage concession industries.
Rocket Man Backpack Drink Dispensers have been
consistently used to serve hot and cold beverages
for both sales and sampling at the Olympic Games,
FIFA World Cup of Soccer, Indy 500, Super Bowl,
Walt Disney, Sea World, and countless NFL, NBA,
NHL, NCAA and Major League Baseball venues in
over 50 countries.
Beverage clients include Anheuser-Busch,
Heineken, Tim Hortons, Cadbury Schweppes,
Coca-Cola, Dunkin Donuts, McDonalds,
Nestle, Miller Brewing Co., Red Bull, Pepsi-Cola,
Starbucks and Unilever.
Key Products
Rocket Man Backpacks are ergonomically designed
to sit lightly on your back without causing strain.
Its unique lower lumbar system evenly distributes
the weight throughout the back area and allows
for easy transport of the mobile system. The inner
lining of insulation keeps the beverage at whatever
initial temperature it is poured in at and loses only
1 degree per hour and the hose assembly can be
used ambidextrously.
Clients may use the product in varied ways
including store openings, indoor and outdoor
sporting events, stadiums and sampling.
Here is a list of our beverage dispensing
backpacks:
M1001 ROCKET MAN PLUS - used for beer
and holds 3 gallons of liquid and comes with a
refillable CO2 cylinder and regulator.
M1002 ROCKET MAN BACKPACK - used for
non-carbonated beverages such as coffee, tea,
hot chocolate, water and holds 2.5 gallons.
M2001 ROCKET MAN MINIPAK - used for
shooters in bars.
M3001 ROCKET MAN CANPAK - used for
bottles and cans. Holds up to 36 cans or bottles
from 6 to 16 ounces.
M4002 ROCKET MAN JUNIOR - used for non-
carbonated beverages and holds 1.3 gallons.
Greatest Strengths
Drink sales are one of the most profitable
businesses in the world with high volumes and
low cost of preparation. Our mobile dispensers are
ideal for the sale of all types of drinks
- cold or hot, carbonated and
non-carbonated at sports events,
concerts, fairs, parks, recreational
centers, beaches, tourist attractions,
commercial places, convention
centers, airport terminals, railway
stations and cruise ships.
Key Advantages
to Clients
If you are a drink manufacturer,
have a restaurant or coffee shop, our
equipment is the perfect tool for
the mobile sale or sampling of your
product. Our dispensers allow you to
sell your coffee, tea, juice, beer, wine,
bottled or canned beverages in a fast
and efficient way.
Rocket Man Equipment offers
brand recognition with high quality
graphics that are water and ultraviolet
resistant. Our backpacks are simple
to operate and NSF International
Certified.
Rocket Man is a proud partner with Do It
Outdoors Media, who purchased a large number
of backpacks for their marketing campaign. Using
their Segway Squads they served scores of people
at outdoor events in an effective way boosting
their sales and providing unforgettable exposure of
their product.
We do MANY campaigns with
the Rocket Man drink dispensers
all over the country and it has
been a HUGE enhancement to our
mediums we offer our customers.

Thanks for everything and
we look forward to doing business
with you for many years to come.
Rick Pace
National Promotions Director
Do It Outdoor Media
Company Prole

21
Add a Scoop Supplement-Boosts
COMPANY NAME
CONTACT
(415) 382-6535
www.smoothieessentials.com
Supplement-Boosts
What is Add a Scoop by
Smoothie Essentials?
A
dd a Scoop is a clean blend of vitamins,
minerals and herbs that provides a
convenient way to add a boost to a blended
beverage, hot oatmeal, or any number of other
menu items. Customers have diverse preferences,
and Add a Scoop by Smoothie Essentials
provides a diverse product line. Energy is one of
the most popular boosts, for example. No added
flavor, it does not throw off the natural flavor
or consistency of the drink or food. Instead it
seamlessly provides the vitamin-based energy
boost that people are craving.
Key Products
Energy is the top-selling boost followed closely
by Antioxidant, Multivitamin, and Trim & Fit.
Energy drinks have exploded and Add a Scoop
Energy contains the same ingredients as Red Bull
and 5-Hour Energy. Many consumers dont like
the taste of Red Bull and 5-Hour Energy and prefer
Add a Scoop Energy boost be added to their
favorite blended beverage.
The Add a Scoop Whey Protein is surprisingly
popular. Despite the fact that so many brands of
whey protein products are in the market, the Add
a Scoop brand is high in demand. Whey protein
by nature is beneficial for all people whether
concerned with physical performance, weight
control, cardiovascular health, skin tone, healthy
aging, and the bodys ability to heal. With 10 grams
of protein per serving and no added flavors or
fillers, the Add a Scoop Whey Protein is the pure
and genuine article.
Another product specific to the Add a Scoop
brand is the Matcha Green Tea. Matcha is a special
variety of green tea that is shade grown in certain
parts of Japan. Shade slows down the growth,
turning the leaves a darker shade of green and
causes the production of amino acids that result
in a premium tea which provides natural energy
and antioxidants. The Add a Scoop Matcha GT
brand always wins the taste test over the other
brands, and is the very versatile base for Green Tea
frapps, Green Tea lattes and Green Tea smoothies.
Greatest Strengths
Juice Bar Solutions, Inc. is family owned and
staffed with personable and friendly folks. Pride,
integrity and accountability are the fundamental
values. A complete and synchronous product line
is the result of a complete and synchronous team
of people with a value system based on natural
health, quality control, customer service and
consistency in our actions.
In the 1980s and 90s David and Ellie Gross
operated a chain of yogurt and smoothie bars
in the San Francisco area. Their mission was to
offer the healthiest and most beneficial beverages
possible. In the interest of catering to the
customers appetite for healthy foods, they began a
search for supplement- boost products they could
add to their blended beverages.
They found many individual supplements such
as ginseng, taurine,
guarana, echinacea
and goldenseal and
posted them on their
menu board. It was
soon very apparent
that customers had
no idea what these
supplements were or
their benefits. David
and Ellie decided to
combine ginseng,
taurine, guarana along
with B Vitamins and
name the new product
Energy Blend. They
combined echinacea with goldenseal, added
vitamin c and named the new product Immune
Support.
David and Ellie decided to devise a supplement-
boost product line of their own. The parameters
were that the boost had to include multiple
ingredients, be taste-free, easy to use, and of
uniform scoop size. The name for each boost
would have to be descriptive of what benefit the
boost provided. They came up with a product line,
put it to use in their shop, and made adjustments
as needed until each product was perfected.
Today the Fiber Blend is a combination of oat
bran, rice bran and wheat bran. The Multi-Vitamin
boost is a combination of many vitamins and
minerals. Now that customers could choose a
boost with a specific benefit (Energy or Immune
Support for example) they made their decisions
faster and production at the smoothie bar ran
smoother and more efficiently.
As a result, other juice bar operators and coffee
concepts found out about Smoothie Essentials
Supplement-Boosts and wanted to buy some
for their shops too. Soon the product line was
so popular, David and Ellie sold their yogurt
and smoothie bars, and focused wholly on the
Smoothie Essentials product line.
As time passed and users began experimenting
with recipes, it came about that the boosts
were being added to foods and well as blended
beverages and even to coffees. As a result, it came
time for a name change away from smoothie
essentials and move towards the flexibility of
adding a scoop to many various menu items.

The Add a Scoop by Smoothie Essentials
products are GMO free and taste-free. They are
Kosher, Halal, and Veg. Soc. certified. The shelf
stability for these powdered boosts is three years
from the date of manufacture, and that allows the
shop operator to test which products might be
more popular in any given location.
Historically, the consumer trends show that they
prefer to invest in a health conscious diet in the
interest of preventing illnesses. The Add a Scoop
product line is the perfect way to promote to the
health and wellness-minded consumer.
Add a Scoop
Supplement-Boosts
Company Prole
0% Color 0% Flavor 100% Essential
ANTIOXIDANT CALCIUM
FIBER
BLEND
ENERGY
GREEN
BLEND
100% Natural Color &Flavor
HANGOVER
IMMUNE SUPPORT
JOINT
MULTI-VITAMIN
PROBIOTIC
PROTEIN
BLEND
RELAXING
SMART
SOY PROTEIN
TRIM & FIT
VITAMIN C
WHEY PROTEIN
WOMENS
BLEND

22
COMPANY NAME
Weldon Flavorings
CONTACT
(502) 797-2937
www.weldonavorings.com
Cofee House Products Extracts and
Flavorings, Syrups
Who is Weldon Flavoring?
W
eldon Flavorings got its start in 1995
under the direction of owner, Dennis
Weldon. Dennis became interested in
serving flavored coffee at his coffee cart operation
at the Kentucky Exposition Center and private
venues, and found no quality product on the
market except flavored coffee beans and syrups
used for flavoring specialty drinks, such as
cappuccinos and lattes. Since he liked his coffee
unsweetened and did not want to use syrups for
flavoring coffee or purchase additional equipment
to make several different pots of flavored coffee,
Dennis became interested in the idea of having
unsweetened coffee flavorings developed. After
becoming acquainted with a local product
developer our unsweetened coffee flavorings were
born. Dennis and his wife, Brenda worked with
the developing company to find just the right
taste for each flavor. Since their coffee flavorings
were first developed they have tried to stay true
to the healthier concept of developing additional
flavorings without adding sugar or artificial
sweeteners. Seeing the growing weight problem in
our country increase, they feel it is important for
customers to be able enjoy flavored drinks without
having to worry about gaining weight.
Key Products
Their products include the unsweetened Coffee
Flavorings and unsweetened Tea/Water flavorings.
They are the sensible way to serve delicious
flavored coffee and tea, any place and any time.
These pure liquid flavorings are completely free of
sugar, artificial sweeteners, creamers, powders, and
syrups. Whether at home, in the office, or serving
your customers, you can trust Weldon Coffee
Flavorings to give a delicious cup of flavored
coffee every time. Because these flavorings are
not pre-sweetened, you can enjoy flavored coffee
unsweetened or sweetened to your own taste. Since
they first began, flavored coffee, cappuccinos and
lattes, created with Weldon Coffee Flavorings,
have been served on their own coffee carts to
the enjoyment of their customers. Their One-
Cup-At-A-Time flavored coffee concept offers
convenience, quality, cost savings, variety and ease
of use.
Like their coffee flavorings their innovative tea/
water flavorings are not pre-sweetened and contain
no added sugar, artificial sweeteners, sodium or
fats. They are highly concentrated and come in an
easy to use pump bottle. Wonderfully refreshing in
iced tea or water they come in a variety of flavors.
Just swirl any of these fruity flavorings in your tea
or water and drift away to a tropical island.
Greatest Strengths
The versatility of Weldon Flavorings is probably its
greatest strength. Weldons Coffee Flavorings can
be used to make flavored coffee as well as flavored
cappuccinos and lattes. Flavored Tea drinkers can
have their tea the way they like it either sweetened
or unsweetened. Customers can now have their
favorite drinks with their sweetener of choice.
Weldon Flavorings likes to tout their healthier cup
of Flavored Coffee. Adding Weldon Flavorings is
the healthy way to liven up any beverage. Their
flavorings are pure liquid flavoring that add
that special taste to make any beverage more
scrumptious without adding a lot of extra calories.
And if that doesnt get your attention they are also
Gluten-free, contain no sodium benzoate, and
are non-allergenic. Caf owners serving Weldon
Flavorings in their beverages can draw customers
by appealing to their desire to have all their
beverages be tastier and healthier.
Customers finally have a choice. They no longer
have to be satisfied with syrup flavored coffee
or the flavor of the day. Weldon Flavorings is
providing quality unsweetened Coffee and Tea
flavorings for customers who dont want a lot of
added calories or sweetness in their coffee and
tea. Customers can have their flavored coffee and
tea the way they like it, either unsweetened or
sweetened with their condiments of choice.
Weldon Flavorings has also provided a variety of
packaging in their products. Caf owners and on-
line customers can purchase sample sized bottles
to try new products or larger refill bottles to buy
a larger quantity of their favorites. The sample
sized bottles flavor approximately 25 servings
and are small enough to be carried in your pocket
or purse. The economical refill bottles flavor
approximately 432 eight oz cups of coffee, which
means you dont have to order as often, saves on
shipping costs and there wont be as many bottles
to recycle which helps the environment.
Customers can have their Flavored Coffee or Tea
the way they like it, unsweetened or sweetened
with their sweetener of choice. Weldon Flavorings
doesnt add a lot of extra calories to Flavored
coffee or tea.
The Coffee Flavorings can be used in coffee,
cappuccinos, and lattes.
Tea Flavorings can be used in hot tea, iced tea, and
water.
Customers are no longer limited to the Flavor
of the Day or syrup flavored coffee. Purchase of
additional equipment is not necessary.
Pre-measured pump bottles allow for quick and
accurate flavoring of coffee and tea.
Company Prole
Weldon Flavorings
Weldon Flavorings is the sensible way to serve delicious Flavored Cofee & Tea!!
So swirl the Flavor and Savor the taste of Weldons.

23
Alliance for Cofee Excellence, a global alliance of cofee lovers dedicated to advancing excellence in cofee.
COMPANY NAME
CONTACT
(406) 542-3509
www.AllianceforCofeeExcellence.org
Non-Prot Resource
Who is ACE?
N
othing like the Alliance for Coffee
Excellence has really ever existed for
coffee. No elite international group has
ever done as much as the ACE family of coffee
lovers to improve the quality, the transparency the
fairness, and the camaraderie of an entire industry.
While ACE is guided by a Board of Directors, a
small team manages every aspect of every program
to ensure success.

All of its programs work in close cooperation with
cofee organizations in each of our partner country to
ensure program design matches cofee industry and
farmer needs. ACEs members are the leaders in the
industry, they are the trendsetters, the quality fanatics,
and they have proudly raised the bar for quality and
for farmers.

Key Products
ACE Membership is the gateway to advancing cofee
excellence. Join the growing number of specialty cof-
fee professionals dedicated to discovering exceptional
cofees. ACE Members have revolutionized the world
of exemplary cofee. Tey believe in a better tomor-
row and they make it happen around the globe.
Cup of Excellence
Cup of Excellence is the premier cofee competition
and auction worldwide. Cup of Excellence is the most
prestigious award given to a fne quality cofee. Te
level of scrutiny that Cup of Excellence cofees un-
dergo is unmatched anywhere in the cofee industry.
Cup of Excellence award winners are cupped at least
5 times (the Top 10 are cupped again) during the
3-week competition. During this selection process,
thousands of cups are evaluated, tasted and scored
based on their exemplary characteristics. Prices for
these award-winnings cofees at auction have broken
records and have spotlighted a huge demand for rare
farmer identifed cofees.
ACE Training
ACE training courses
are designed to give serious cofee professionals the
tools to move their businesses to the next level of
expertise.
ACE training is formulated by utilizing Cup of
Excellence experience and quality protocols and is
designed to prepare you to make immediate improve-
ments in your business.

Greatest Strengths
Cup of Excellence has returned millions back to
cofee producers in premiums that would otherwise
not have been realized. Being selected as one of the
winners at Cup of Excellence means huge recogni-
tion and reward for the grower. Cup of Excellence has
been a springboard into the international marketplace
which, in turn, supports further investment in the
farm and brings security for families and communi-
ties.
ACE membership pays for itself. Members have
exclusive purchasing power of the worlds most valu-
able cofees: the Cup of Excellence award-winners.
Members also gain valuable experience from the
memorable international jury week, gain priceless
expertise from the training programs and improve
their businesses by purchasing unique quality equip-
ment at a discount. ACEs biggest strength is it global
family- all sharing a common purpose.
For years all cofees were blended losing all
of the uniqueness and complexity of favors
now known to be possible in a truly exemplary
cup of cofee Farmers were rarely recognized
and knowing the micro region where a cofee
was grown was almost impossible. Financial
rewards for individual farmers were scarce and
fnding the same special cofee twice was dif-
fcult at best and mostly impossible without a
lot efort. Premiums were paid for cofees that
matched the expected favor profle not what
was unique.
Tis all changed in 1999 with the beginning
of the Cup of Excellence competition and
auction program. Since then the ripple efect
of Cup of Excellence has literally changed
the face of exemplary cofee and has impacted
the lives of thousands of cofee farmers and roasters
worldwide.
No longer is a quality farmer unable to secure a
decent price, no longer does a roaster wonder where
his cofee was grown and in every country that runs
a Cup of Excellence competition, rare and unique
favors and varietals have been appreciated for the
frst time. Tere is now every reason for a farmer and
his family to care for their cofee, and every reason for
a consumer to always love their daily cup.

As a not-for-proft 501c6 membership organiza-
tion, Te Alliance for Cofee Excellence manages the
ever-growing complexities of executing the Cup of
Excellence program across the globe, it has support
from roasters and farmers in over 50 countries and in
2011, it spread its wings into origin and marketplace
training and other programs designed to share the
knowledge that has been gained in the pursuit of
cofee perfection.
Company Prole

24
COMPANY NAME
CONTACT
(305) 925-4822
www.cofeenetwork.com
Research, Commodties News,
Market Insight
Company Prole
cofeenetwork
CofeeNetwork is for professionals who are serious about their competitive advantage.
INTL FCStone Inc., the
parent company of FCStone, LLC,
is a Fortune 500 company, providing
customers across the globe with execution and
advisory services in commodities, capital markets,
currencies, asset management and more.
INTL FCStones customers include the producers,
processors and end users of virtually every major traded
commodity; commercial counter-parties; governmental, non-
governmental and charitable organizations;
institutional investors; brokers; professional traders;
commercial banks; and major investment banks.
These customers are offered comprehensive array of products and
services. Among these services is the proprietary Integrated Risk
Management Program (IRMP), as well as exchange and OTC
execution and clearing services, designed to limit risk and
enhance margins and bottom-line results; physical trading
in base metals, precious metals and grains; a global
foreign exchange and currency payment service; asset
management; equities market-making; securities
execution and trading; and investment
banking advisory services.
Who is CoffeeNetwork?
C
offeeNetwork, a product offered by
FCStone, LLC is CommodityNetworks
flagship network and provides up to the
minute information and insight for the coffee
industry.
The comprehensive CoffeeNetwork.com website
supplies growers, roasters, traders, retail outlets
and all other sectors of the industry with
breaking news, in-depth commentaries from
leading experts, key weather information,
market prices among many other useful
tools and features.
Find reports from origin and keep
a close eye on the competition by
reading CoffeeNetworks news, as
well as articles from Dow Jones.
Feature articles supply valuable
data, uncover market trends,
reveal factors impacting the
market and help keep your
business abreast of crucial
information.
The editors and contributors
get first-hand reports
from traders, farmers
and coffee associations
and organizations, which
offer an original and unique
perspective not available
elsewhere. With contributors in
the US, the UK, Singapore and
Brazil, CoffeeNetwork delivers
a global outlook on the coffee
industry. Our close team works hand-
in-hand to ensure unparalleled support,
service and satisfaction.
Delayed quotes from the major exchanges (real-
time streaming quotes are available for an addition
fee) help market participants stay up to date
with current prices. Broad and ample charting
and analysis ensures your business will have the
key tools for
success.
Split-second decisions - the right ones, the
informed ones - are the keys to success in todays
dynamic coffee marketplace. To make those critical
judgment calls you need the latest news and prices.
In todays global world, being away from your
desk doesnt mean being disconnected. It
is critical to be able to stay dialed in
to what is moving the market on a
daily basis and any factors that
may affect your business.
All of the information
can be accessed
from anywhere
in the world
via internet,
smartphone or
tablet, keeping
you ahead of
the curve.

25
COMPANY NAME
Costellinis
CONTACT
(877) 889-1866
www.costellinis.com
Chocolate, Hot Drink Mixes,
Private Label, Sweeteners/Toppings,
Syrups
Who is Costellinis?
O
ur goal is quite simple: To provide
consistent premium products all the time,
at competitive prices.
Costellinis is a name to remember for a coffee
experience youll never forget. Costellinis is a
maker of fine chocolate powders and sauces for
the coffee trade. Premium white chocolate powder
as well as chocolate, caramel and cinnamon bliss
sauces from a company that prides itself in fair
trade, quality and consistency and a clean smooth
finish using only the finest ingredients.
Key Products
Costellinis offers a variety of products to enhance
everyones coffee experience. We sell a potpourri
of savory sauces, powders and frappe mixes.
Baristas love us because our white chocolate, cocoa
powders and sauces dissolve instantly, with a
creamy feel that keeps the customers coming back
for more!
Costellinis chocolate sauce has a smooth finish
and dissolves easily so you get chocolate with
every sip. Its refreshing taste will have your
mouth doing a chocolate dance! Alternativelyor,
complimentaryour decadent white chocolate
sauce is creamy like light frosting on a cake.
Our English Style caramel sauce is so rich and
buttery you will want to drink it straight from the
bottle!
Costellinis Cinnamon Bliss, our
award-winning sauce, taste like
Cinnabons in a cup. One more
thing about Cinnamon Bliss:

Surprise! Its even sugar free
made with Splenda!
Our powders are just as delicious
as our sauces. Finely powdered
for easy dissolving, they provide
unsurpassed flavor while your
premium coffee bean stands
alone .White Chocolate powder
has a smooth, clean, creamy
finish. Our Sweet Ground
Chocolate and Cocoa Powder
uses imported chocolate, which
is the key to a premium mocha.
We also offer white chocolate and
chocolate flavors in sugar-free
versions, also made with Splenda.
What about our frappe mixes? Here again we have
delicious chocolate and vanilla, both decadently
delicious and equally desirable in iced coffee
drinks. Just fill the cup with ice, top it with milk,
dump everything in the blender with one or two
shots of espresso, then blend and go!
Greatest Strengths
We concentrate on quality, consistency and
customer service. At Costellinis, we listen to our
customers needs. Each and every customer is
highly valued and respected, exemplified by the
caring and customized approach that we take with
each and every customer.
We dont add coffee to the mix like others. We
want you to use the premium bean of your choice.
You have your own unique flavor profile. Gourmet
espresso shops that feature a premium bean as
their roaster of choice want that flavor to stand
alone. They dont want their drinks to taste like
all the shops down the street. They want to keep
their unique flavor profile. Costellinis sauces and
powders will not dilute the quality of the coffee, or
distract customers from their coffee experience
in fact, it will boost the taste.
Company Prole
Costellinis
A name to remember for a mocha youll never forget. Premium Sauces and powders
to delight your patrons taste buds and they will return for more.

26

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