2ND ANNUAL POLICY CONTROL & REAL TIME CHARGING

24-25 APRIL 2012

NH GRAND KRASNAPOLSKY
HOTEL, AMSTERDAM

30%T
TOR
OPERAUN
DISCO

MANAGE, MONETISE AND OPTIMISE BROADBAND TRAFFIC WITH POLICY

CONTROL AND REAL TIME CHARGING
KEYNOTE EUROPEAN PARLIAMENT SPEAKER:
MARIETJE SCHAAKE
Member of European Parliament
D66, Netherlands

20+

OPERATOR
PRESENTATIONS

WITH EXCITING NEW CASE STUDIES FROM A WIDE

RANGE OF INDUSTRY LEADERS INCLUDING:
ASHWIN JAISWAL, Head of IT
Business Consulting and Practice
(Telecom, Media & Entertainment),
Reliance Communications, India

TERESA REYES
Head of Core Networks,
Vodafone Spain, Spain
GUILLAUME DE RIBEROLLES
VP Mobile Multimedia, Products
and Services, Partnership
Marketing, Orange Group, UK

ALEX HARMAND
Head of Service Platforms,
Telefnica SA, Spain
MOHAMMED ADEEL TARIQ
Consumer Pricing Specialist,
Oman Telecommunications
Company, Oman

SANTOSH PAYAL
Senior Engineer Prepay Network,
Vodafone Fiji
TARIK ARIMAMOVI
Assistant to Executive Director for
Business Development, BH Telecom
Bosnia and Herzegovina

LADISLAV BEJSAK
Mobile Core PS Network
Development Manager,
Telefonica, Czech Republic
HANS VAN
OORTMARSSEN
Architect, KPN, Netherlands

ARIEL TOPASSO
Senior Manager, Packet
Switching and Data Core Network,
Wind Mobile, Canada

MONTHER ALOMANI
Senior Core Network Manager,
Zain Kuwait, Kuwait

SELIM IMER
Charging Domain Architect,
Turkcell, Turkey

Platinum Sponsor:

Silver Sponsors:

2012 HIGHLIGHTS:

45+ executive speakers

20+ operator case studies
LIVE interactive industry survey

NEW expanded programme

ANALYST BREAKFAST BRIEFINGS
TWO PRACTICAL PRE-CONFERENCE
WORKSHOPS, 23RD APRIL 2012
09:30 13:00

The Eye of the Storm: Integrated Network

Analytics, Policy Decision and Policy
Enforcement
Led By: Sandvine

13:30 17:30

How to successfully integrate Policy Control

and Real Time Charging?
Led By: Allot Communications

STRATEGIC POST-CONFERENCE WORKSHOP

26TH APRIL 2012
09:30 16:30 Policy Control and Charging:
An Independent and Quantified Review
Led By: Alan Quayle, Owner
Alan Quayle Business and Service Development

Bronze Sponsors:

WWW.POLICYCONTROLCONFERENCE.COM
www.informatandm.com

MORNING PRE-CONFERENCE WORKSHOP, MON 23 APRIL

Dear Colleague,
While Policy Control deployments become more commonplace, the question
remains, how can we see a return on investment? The 2012 Policy Control &
Real Time Charging event aims to answer this key question and many others while
providing insights into the challenges and benefits of deploying Policy Control.
One of the most hotly discussed topics in the Policy Control & Real Time Charging
arena at present is undoubtedly the potential of the integration of Real Time
Charging into Policy Control, and the subsequent development of services enabled
by Policy Control. With discounting, up-selling and highly targeting marketing and
loyalty campaigns now all within the realms of possibility, the Policy Control & Real
Time Charging agenda provides opportunities to explore how this can be done.

The Eye of the Data: Integrated Network

Analytics, Policy Decision and Policy
Enforcement
Led by: Steve Knapp, Product Manager, Sandvine

Cassio Sampaio, Director, AVP Product Management, Sandvine
Registration 9:00am
This workshop will last from 9:30am 1:00pm including breaks

WHAT WILL THIS WORKSHOP DO FOR YOU?

A further value-add at this years event will be the live on-site interactive survey.
Every delegate will take part in the live survey which should provide some further
fascinating insight into the industry, with a particular focus on the future of Policy
Control.

This workshop will demonstrate how an integrated approach to network analytics, policy decision and
policy enforcement provides the key toolset to operate networks efficiently and effectively, one step
ahead of the demand curve for broadband data, notably Over-The-Top (OTT) video.

With a broader range of operator case studies from around the globe than ever
before, and a new multi streamed format to allow you to tailor your experience to
your interests, the 2nd Annual Policy Control & Real Time Charging Summit is not to
be missed!

With the aid of Network Analytics screens, the presentation will walk through specific examples:
Integrate network data, subscriber entitlement information and B/OSS to gain a holistic view of
the network

We look forward to seeing you in Amsterdam.

Caroline Hicks
Senior Conference Researcher,
Informa Telecoms & Media

2ND ANNUAL POLICY CONTROL & REAL TIME

CHARGING EVENT AT A GLANCE
Policy Control on a Plate
DAY 2 25TH APRIL

POLICY CONTROL KEYNOTES

POLICY CONTROL KEYNOTES

Enhancing User Experience with Policy

Control & Real-Time Charging

Net Neutrality; Tiered Services:

Successful Strategies

TRACK A

TRACK B

TRACK C

TRACK D

Policy Control 2.0

Enabled Use
Cases

Exploring Data
Traffic Trends and
Debating Deployment
Decisions

Successful
Implementations
of Policy Control
for Congestion
Control

Network and Service

Performance
Optimisation

POLICY CONTROL VENDOR SHOOT OUT

WHO WILL YOU MEET?

ENGAGE WITH SENIOR LEVEL DELEGATES:
Project/Business
Development Manager...................................37%
Director/Head of.............................................30%
Vice President.................................................. 11%
CxO/Board Level................................................8%

Defer capital expenditures by managing network traffic, especially during peak times of congestion
Identify hotspots in your network, where overall demand is exceeding engineered thresholds, in
order to allocate capital wisely
Deploy appropriate fair-use policies, based on full subscriber and context-awareness
Prioritise high-value video traffic over non real-time sensitive traffic, to extend the life of
infrastructure
Increase service revenues by designing innovative service offerings, integrated with pre-paid
and post-paid billing systems
Determine what applications, content delivery networks, and OTT content providers are driving the
most usage of your network, and develop marketing programs or service tiers to cater to such usage
Optimise video service offerings, by caching content at the edge or diverting traffic to media
optimization platforms
Identify new business opportunities to manage the quality delivery of video traffic, including
sponsored connectivity models or own hosted content delivery network

WHO WILL BENEFIT FROM TAKING PART?

ANALYST BREAKFAST BRIEFINGS

DAY 1 24TH APRIL

WORKSHOP OUTLINE:

Management, marketing, IT and network operations functions within a CSP will benefit from this
workshop. Network policy control is a holistic approach that addresses a range of objectives in the CSP
organization, and Network Analytics dashboards provide the comprehensive network context with the
appropriate level of detail, at the right-time, for real-life network management decisions.

AFTERNOON PRE-CONFERENCE WORKSHOP, MON 23 APRIL

How to successfully integrate Policy Control

and Real Time Charging?
Led by: Eyal Yaron, Director, Product Management, Allot Communications
Registration 1:00pm
This workshop will last from 1:30pm 5:30pm including breaks

WHAT WILL THIS WORKSHOP DO FOR YOU?

By integrating granular traffic detection and analytics with usage and content-aware charging
capabilities, operators can evolve their existing prepaid environments into next-generation networks
and subscriber services.
Service providers that successfully deploy Policy Control and Real Time Charging can easily introduce
new, personalised mobile charging models, such as service tiering, over-the-top (OTT) applicationbased pricing, on-demand bandwidth (turbo boost) for applications such as streaming video, and
per-application, time-based pricing, AKA off-peak happy hour.
Allots pre-conference workshop will focus on practical solutions for those planning to integrate Policy
Control and Real Time Charging. These sessions will focus on real-world deployments; lessons learnt
and hands-on advice for anyone preparing to implement new pricing models.

WORKSHOP OUTLINE:
Policy and charging inside view
- Charging over the top
applications

Architect/Engineer........................................... 9%
Analyst/Press.................................................... 5%

- QoS Enforcement in mobile

broadband

FULL VALUE CHAIN REPRESENTATION

Operator...........................................................36%
Policy Vendor...................................................35%
Network Equipment Vendor.........................23%
Press/Analyst/Consultant............................... 6%
Source: Policy Control 2011 event

- Why not combine them?

This is how its done.

Implementing 3GPP R11

based solution

Hands-on practice: Use

case implementation

- Traffic Detection Function

(TDF ) & new Sd interface

- Using PCC building

blocks

- Benefits of using Sd over Gx

- Common use case flows

howto

- Possible deployments,
architecture consideration

- Gx and Gy flows explained

WHO WILL BENEFIT FROM TAKING PART?

Network Infrastructure Teams - what approaches are possible and how well they work
Network Executives matching new traffic policies to users, applications and classes of services
Value Added Services Teams moving to segment and priority based tariffs
Marketing & Product Management Personnel - looking to balance user demand with network
requirements

LEADING COMPANIES WHO ATTENDED THE CONFERENCE IN 2011 INCLUDED:

Alcatel Lucent Allot Communications Amdocs Andorra Telecom Automatisering Gids Atis Blyk Bouygues Telecom BroadHop BT Cell C Comptel Comverse Croatian Telekom Deutsche Telekom
AG DigitalRoute Elitecore Technologies Etihad Etisalat Mobily FASTWEB Frontier Net GENBAND GoS Networks Heavy Reading HP Huawei Technologies Infonetics Informa Telecoms & Media
Inline Telecom Solutions Interdigital Communications KPN Lebara AS Liberia Teleco Authority MACH Megafon Mobile Europe Mobile TeleSystems OJSC Mobistar MTN Napatech Nokia Siemens
Networks NTT Oi OJSC MegaFon Omnitele Openet Orga Systems Playmobile Plusnet Roox Sandvine Saudi Telecom Swisscom AG Symantec Symsoft TalkTalk Group Tekelec Telefonica O2
Germany Telefonica Spain Telesperience The Now Factory T-Mobile T-Mobile NL TNO Torres Networks Truphone VimpelCom Vodafone Netherlands Yota Zain Zain Kuwait Ziggo BV

TO RESERVE YOUR PLACE, CALL +44 (0)207 017 5506

POLICY CONTROL & REAL TIME CHARGING 2012, TUESDAY 24TH APRIL 2012
ANALYST BREAKFAST BRIEFINGS

Policy Control on a Plate 08:00 - 08:55

Glen Ragoonanan
Industry Analyst
Analysys Mason, UK

Patrick Lopez,
Founder and CEO,
Core Analysis, Canada

Susan Welsh de Grimaldo

Director Mobile Broadband Opportunities,
Strategy Analytics, USA

Hugh Roberts
Communications and Media
Futurologist, UK

POLICY CONTROL KEYNOTES

Enhancing User Experience with Policy Control
and Real Time Charging

09:00 Conference Welcome & Speed Networking

Caroline Hicks, Senior Conference Researcher,
Informa Telecoms & Media, UK

10:10 How Can Operators Manage the Transition Away

From Unlimited Data While Keeping Customers
Happy? Communicating the Added Value of
Policy-Enabled Services

09:05 Chairpersons Welcome and Introduction

Graham Finnie, Chief Analyst, Heavy Reading, UK

OPERATOR

09:25 KEYNOTE OPERATOR PANEL DISCUSSION: The

Operator Perspective: The Future of Policy Control
Moderator: Jennifer M. Pigg, President and Founder,
Battle Green Research, USA
Panellists:
Ladislav Bejsak, Mobile PS Core Network Development
Manager, Telefonica Czech Republic, Czech Republic
Teresa Reyes, Director of Engineering and Design,
Vodafone Spain, Spain
Ashwin Jaiswal, Head of IT Business Consulting and
Practice (Telecom, Media & Entertainment), Reliance
Communications, India
Julio Puschel, Principal Analyst and Head of Mobile
Operator Strategy, Informa Telecoms & Media

OPERATOR

09:10 Informa Research Overview: The Operator

Perspective on Policy Control
Julio Puschel, Principal Analyst and Head of Mobile
Operator Strategy, Informa Telecoms & Media

Plotting the roadmap for the evolution of data service tiers

from volume/speed towards paying for data types
To what extent is there a commercial risk involved in a shift
towards bandwidth-based pricing?
How important is data pricing to customers as a factor of
perceived broadband value?

Ashwin Jaiswal, Head of IT Business Consulting and

Practice (Telecom, Media & Entertainment), Reliance
Communications, India

10:35 Enhancing the Customer Experience with Policy

Control and Real Time Charging

11:00 Networking Coffee Break

and Exhibition Visit
12:00 EUROPEAN PARLIAMENT POLITICAL KEYNOTE
Interpreting the Evolving Regulatory Position
on Traffic Management and Exploring the
Ramifications of Recent Net Neutrality Rulings

OPERATOR

08:00 Registration and Refreshments

What are the provisions for what constitutes reasonable

traffic management?
What lessons have been learned by international operators
about how to manage networks across borders?
What transparency obligations are binding for operators in
Europe and how can compliance be assured?

Marietje Schaake, Member of European Parliament,

D66, Netherlands

12:25 LIVE INTERACTIVE INDUSTRY SURVEY:

What does the future hold for Policy
Control and Real Time Charging?

Communicating with customers in their language not

speeds and feeds but real world capabilities.
Simplifying and personalizing service offerings and
dynamically change those offerings based on individual
actions.
Moving from punitive Policy to policy that shapes behaviour
and better matching value to cost.

Get your fingers at the ready during this interactive session,

the whole audience will participate in a cross-industry study,
providing us with instant responses that will be analysed and
fed back to the audience during the conference.

Survey led by: Peter Dykes, Senior Analyst,

Informa Telecoms & Media

Chris King, Senior Director of Product Marketing, Oracle

12:45 Networking Lunch

TRACK A
POLICY CONTROL 2.0
ENABLED USE CASES

TRACK B
Product Marketing, Bytemobile
Prabhakar Chitrapu, Senior Principal Engineer,
InterDigital
Dr. Lars Pedersen, CEO, CommProve
Thomas Pinegger, Head of IT Architecture,
Swisscom, Switzerland

Chair: Brian Pawlus, Senior Marketing Director, Oracle

EXPLORING DATA TRAFFIC TRENDS

AND DEBATING DEPLOYMENT
DECISIONS

Core Network, Wind Mobile, Canada

Jennifer M. Pigg, President and
Founder, Battle Green Research, USA
Jon Lindn, Chief Strategy Officer,
Procera Networks
Jay Klein, CTO, Allot Communications
Santosh Payal, Senior Engineer
Prepay Network, Vodafone Fiji

Providing support for a wide range of service &

application types, devices and individual customer
needs while managing unpredictable and rapid
changes in demand
Identification of customer needs through wideranging, automated analytics tools
Seamless Delivery of services over a range of access
networks and devices
Richer, individualized on-demand (self-) service
portfolios and collaborative service creation
Flexible pricing & charging models that match price
to value

Jay Klein, CTO, Allot Communications

14:15 Building the Policies and Back Office

Support Required to Support Family
Plans and Shared Quotas: What Lessons
Have Been Learned from Early Experiences?

14:40 Exploring End-User Appetite for Buying

Bandwidth Boosts and the Real-Time
Charging Mechanisms Required to
Support These Policies

How communications service providers (CSPs) can

effectively use policy control to offer customers more
personalised service packages and create up-sell
opportunities like bandwidth boosts.
Why CSPs should focus on interacting with customers
in real time upon the point of usage rather than
concentrating on the point of purchase or the point of
complaint.
Various use cases as well as end-user research to
demonstrate how CSPs can create consumer appetite for
value-added services like bandwidth boosts.

Thomas Hasselman, Vice President, Real Time

Business Management, Comptel

15:05 Networking Coffee Break and

Exhibition Visit

SPONSORED BY:

15:50 PANEL DISCUSSION: Charging and Policy

for Mobile Video
As video becomes a predominant part of the
network and quality of experience becomes the
measure of a network performance, what are
the strategies operators can put in place to have
asuccessfulOTTvideo network?
Chair: Patrick Lopez, Founder and CEO, Core
Analysis, Canada
Panellists: Jeff Sanderson, Senior Director of

Kishen Mangat, Vice President - Solutions, BroadHop

17:05 PANEL DISCUSSION: What Policy

2.0 Enabled Services Are Delivering
Incremental Revenues for Operators Today?
Success Stories and Future Possibilities

OPERATOR

Creating a comprehensive strategy: connecting

marketing, customer care, IT and core network experts
Defining the role of each function in launching
new ideas and initiatives
The role of PCRF in making quota sharing possible
Robert Dimitrovski, Manager, Croatian Telecom, Croatia

How do operators use traffic management

technology to increase ARPU?
What innovative new services are generating
interest and revenue from subscribers today?
Moderator: Glen Ragoonanan, Industry Analyst,
Analysys Mason, UK
Panellists: Monther Alomani, Senior Core
Networks Manager, Zain Kuwait, Kuwait
Thomas Hasselman, Vice President, Real Time
Business Management, Comptel
Joanne Steinberg, Director, Strategic Marketing, Tekelec
Haim Rapoport, AVP Product Marketing Mobile
Internet Hub, Comverse

17:45 Preparing the Network for

Personalisation: Exploring the Increasing
Importance of Entitlement Management
as a Function of Policy Control
Examining the practicalities of entitlement
management as a function of policy control
Forecasting deployment of different policy control
scenarios to enable personalised services
Exploring the potential for innovative marketing,
loyalty, customer segmentation and promotional
strategies of integrating policy with real time
charging, subscriber data management and business
intelligence platforms
Examining the potential for monetising services with
policy by offering customer personalisation and control

Glen Ragoonanan, Industry Analyst, Analysys

Mason, UK

Dialogue and Establish a Common

Language with OTT Players?

Who is driving the relationship between

operators and content owners?
Exploring the benefits to consumers of
greater ecosystem development and
formal content delivery agreements
and mechanisms
Who should pay for assured quality of
service? Content owners or consumers?
Chris Hoover, VP Product Marketing
and Management, Openet

14:15 TURKCELL CASE STUDY:

Alternative solutions to PCRF?

OPERATOR

Is there evidence that customers are willing to pay

more for high quality of service?
How do you deal with charging over different network
topologies?

Assessing the need for policy control in

the Turkish telecommunication market
The impact of Government restrictions
on the development of charging
solutions
Selim Imer, Charging Domain
Architect, Turkcell, Turkey

14:40 VODAFONE FIJI CASE STUDY:

The Role of PCRF - Implementing

Strategic Controls to Ensure
Simple & Straight-forward
customer propositions

OPERATOR

OPERATOR

Chair: Hugh Roberts, Communications and

13:50 Leveraging Traffic Management And
Media Futurologist, UK
Introducing Successful New Tiered
16:35 Platform Driven Next-Gen Management
16:35 Policy Enforcement Beyond the
13:50 Taking Steps Towards TwoServices: How Can Operators Ensure Service
Monetization through Service Velocity
Core Network Further Enhances
Sided Business Models: To What
Packaging Is Intuitive To Customers?
User Experience and Network
and Innovation
Extent Can Operators Build a

Exploring the need to have a well

integrated PCRF and CRM/Billing
Platform
Challenges and mitigation for fair usage
customer propositions and policies in
the Fiji Market
The strategic role of optimiser and
caching solutions with PCRF to save on
OPEX and CAPEX
The need to provide differentiated
service and guarantee quality of service for
high end customers.
RAN congestion control using PCRF
- The advantages of a real time
proactive control and traffic shaping.
Santosh Payal, Senior Engineer
Prepay Network, Vodafone Fiji

15:05 Networking Coffee Break

and Exhibition Visit

15:50 PANEL DISCUSSION: Perceptions of

Policy Control ROI: Comparing the
Payback Time of Deployment for
Congestion Control vs. Generating
Revenue from New Services?
Panellists: Ariel Topasso, Senior
Manager, Packet Switching and Data

Performance

Creating opportunities for new revenue

streams and services
Adding bandwidth management policy
enforcement on the device
Integrating policies into Small Cells,
Femto and WiFi
Leveraging dynamic policy updates to
integrate real time analytics
Prabhakar Chitrapu, Senior Principal
Engineer, InterDigital

17:00 Policy Control & Service Availability:

Now a Core Business Issue

Meeting QoS commitments via real-time

management and prioritization of traffic
in order to preserve an acceptable
customer experience for
mobile video or other sensitive traffic
Dynamic and instantaneous presentation
of consumer offers based on particular
real-time criteria
Facilitating instant promotion and
upgrade of data plans based on real-time
consumer behaviour
Venkat Eswara, Director, Product
Marketing,Oracle

17:25 Extending the Policy Control and

Charging Architecture to improve

Service Control Mechanisms in
Next Generation Networks and
Beyond

Service Control Mechanism Evolution and

Signalling
Extending the Policy Control and
Charging Architecture
Device & Network initiated QoS
adaptation
Experiences from prototyping OpenEPC
Julius Mueller, Technical University of
Berlin

17:50 PCC System Selection: locating

the right vendor

The vendor landscape, including the

different types of vendor in the market
Explaining the wide range of use cases
supported and providing guidance on
vendor footprints
Up-to-date insight on partnerships
Analysis of how the market is evolving
Providing insight on planned investments
and procurement strategies being used
by CSPs
Key factors to consider when deciding on
a PCC vendor.
Teresa Cottam, Founder and Research
Director, Telesperience, USA

18:15 Policy Control Vendor Shoot-Out: 4 of the most innovative policy control and charging vendors will pitch their solutions for 4 minutes each, then the audience will vote for the best pitch!

Featuring pitches from BAE Systems Detica GCS, Siemens CMT & Vedicis.

18:35 END OF DAY: Please join us at the drinks reception and network with your peers in a relaxed environment

REGISTER NOW! WWW.POLICYCONTROLCONFERENCE.COM

POLICY CONTROL & REAL TIME CHARGING 2012, WEDNESDAY 25TH APRIL 2012
ANALYST BREAKFAST BRIEFINGS

Policy Control on a Plate 08:00 - 08:55

Jennifer M. Pigg,
President and Founder,
Battle Green Research, USA

Susan Welsh de Grimaldo,

Director Mobile Broadband Opportunities,
Strategy Analytics, USA

Patrick Lopez,
Founder and CEO,
Core Analysis, Canada

Hugh Roberts
Communications and Media
Futurologist, UK

POLICY CONTROL KEYNOTES

09:55 Which Devices and OS Are Responsible
for Generating The Most Traffic and Why?
Assessing Traffic Profiles and Moving Towards
Device-Driven Solutions

Susan Welsh de Grimaldo,

Director Mobile Broadband Opportunities,
Strategy Analytics, USA

How does real-time charging enhance a policy control

deployment?

OPERATOR

Panellists: Guillaume de Riberolles, Mobile

Multimedia Director, Orange Group, UK
Thomas Pinegger, Head of IT Architecture,
Swisscom, Switzerland
Afef Belhadj, Senior Manager Data Charging,
Orange Tunisia, Tunisia
Allan Jerrett, Director Product Management, Service
Policy Control - IP Division, Alcatel-Lucent

Teresa Reyes, Director of Engineering and Design,

Vodafone Spain, Spain

Examples of data-centric price plans and price plan roadmaps

The role of cost control as key element in customer experience
The role of social media in price plans and the role of 2-sided
pricing concepts (end users and over-the-top providers)
How to implement the priceplans?

Thomas Pinegger, Head of IT Architecture,

Swisscom, Switzerland

10:25 Networking Coffee Break

and Exhibition Visit
11:25 Optimising and Enhancing the Data Experience
for End-Users with Policy Control: Creating
Value and Maximising Yield
OPERATOR

09:10 PANEL DISCUSSION: What New Commercial

Opportunities Does the Integration of Policy
Control and Real-Time Charging Offer to
Operators Looking to Differentiate?

OPERATOR

Tiered Services: Successful Strategies

Comparing the traffic footprint of different operating

systems and looking for solutions to optimise performance
Leveraging the network effectively to build products
tailored to applications and devices
Protecting networks from third party application failures

11:55 Moving From Volume-Based Packages Towards

Application-Based Charging and Zero-Rated
Traffic: Effective Strategies for Minimising
Complexity for Customers

OPERATOR

09:00 Chairpersons Welcome and Introduction

What metrics can operators use to measure the success of

policies and their impact upon user experience?

Alex Harmand, Head of Service Platforms,

Telefnica SA, Spain

AN ASSEMBLY OF IMPORTANT POLICY-RELATED DECISION MAKERS FROM BOTH THE OPERATORS AND
THE VENDORS WORLDS INTELLIGENT NETWORK DATA SERVICES TEAM LEADER, ZAIN
12:25 Networking Lunch

SUCCESSFUL IMPLEMENTATIONS OF POLICY

CONTROL FOR CONGESTION CONTROL

Experiences from Omans market

Mohammed Adeel Tariq,
Consumer Pricing Specialist, Oman
Telecommunications Company, Oman

16:05 Congestion Control for Heavy Users:

13:30 Obtaining and Realising the Value of

Assessing the challenges of data

capacity management
Exploring the benefits and challenges of
the implementation of fair usage policies
Using time based policy enforcement to
solve data capacity problems
Afef Belhadj, Senior Manager Data
Charging, Orange Tunisia, Tunisia

15:00 Networking Coffee Break and

Exhibition Visit

15:40 Putting the Customer

OPERATOR

Experience First at Peak Hours:

Leveraging Policy Control to Ensure
that Network Congestion Does Not
Cause Customer Churn
Subscriber usage patterns and customer
usage segments
Unlimited usage vs. controlled usage
Managing network resources to keep
customers happy (leveraging PCRF)
Policy control for data customers
The 20-80 rule: 20% top users consume
80% usage

13:30 Are you ready for the Diameter Traffic

16:30 Where Does Policy Control & Real

OPERATOR

14:20 PANEL DISCUSSION: Sharing

Experience of Implementing Fair

Usage Policies to Manage Congestion:
What Rules Should be Enforced and
How When Limits are Exceeded?
Panellists:
Monther Alomani, Senior Core Networks
Manager, Zain Kuwait, Kuwait
Gary Rieschick, Director of Wireless and
Broadband Solutions, Openet
Rory OToole, CMO, Tango Telecom
Kishen Mangat, Vice President Solutions, BroadHop

Chair: Jennifer Pigg, Founder and President,

Battle Green Research, USA

Time Charging Fit Best within the

Operators Organisation and How Can
Silos be Overcome? Network, IT or
Marketing Department?
Which department has the best insight
into the potential of policy control and
to what extent do these departments
communicate?
Who should take overall responsibility
for driving policies forward in the
organisation and why?
Tarik arimamovi, Assistant to
Executive Director for Business
Development, BH Telecom, Bosnia
and Herzegovina speaking on behalf of
Nezdad Residbegovic

16:55 Examining the Relation between Policy

Control, Net Neutrality Rules and the

Potential for New Managed Services
What are the effects of providing
transparent information on traffic
management to end users?
What is the potential impact of additional
explicit rules on net neutrality?
How will net neutrality rules affect the
balance between services on the public
Internet and managed services?
What are the opportunities for policy
control and real-time charging in
managed services?
Pieter Nooren, Senior Consultant, TNO,
Netherlands

17:20 Closing Remarks

explosion generated by policy and

charging systems? Overcoming the
signaling challenge in IP networks
How will billions of connected devices
generate a tidal wave of signaling among
the policy servers and charging systems?
How to overcome this signaling explosion
by building a new diameter network
for 3G and LTE networks and adding
scalability, security and reliability to
mobile broadband networks.
Define how this new diameter network
is the foundation for session, policy and
subscriber data management.
Identify use cases requiring intelligent
traffic management to manage and
monetize mobile broadband. Those use
cases include load balancing, adding
value to over the top applications,
congestion management and LTE roaming
Mark Ventimiglia, Director of Strategy
and Innovation, Tekelec

13:55 To What Extent Is There Overlap

OPERATOR

OPERATOR

13:55 ORANGE TUNISIA CASE STUDY:

OPERATOR

Real-Time Cell-Level Awareness: How

to Make Policy Control Responsive to
Dynamic Network Congestion?
To what extent can mobile operators use
network intelligence to predict where and
when congestion will occur?
How does policy control help alleviate
cell-level congestion?
Leveraging network intelligence to predict
usage patterns and customer behaviour
Bo Dines Larsen, Assistant Vice
President, Technology, Sandvine

What Steps Can Operators Take to

Protect Their Networks from Abuse
and How Does Policy Control Help?
3G+/4G wireless broadband (HSPA+/
DC-HSPA/LTE): data usage abuse
and congestion in Wireless Data Core
Networks, a recent phenomena
The traditional (wireline) and the new
(wireless/Policy) approach to Congestion
Management
Real-world Fair Usage Policy
implementation in 3G+/4G wireless
networks using PCRF and DPI
Dynamic Policy Enforcement for cellsitebased Congestion Management using
PCRF and DPI
Ariel Topasso, Senior Manager, Packet
Switching and Data Core Network,
Wind Mobile, Canada

NETWORK AND SERVICE

PERFORMANCE OPTIMISATION

Between The Functions Of The GGSN

And PCEF? Independent Vs. Integrated
Approaches To Provisioning The
Network
How to ensure processing of policy
requests is not allowed to unduly slow
down performance of other network
elements in an integrated architecture
Architecture: network simplicity versus
dedicated functionalities and resources
Hrvoje Jerkovic, Core Services Manager,
VIPnet, Croatia

14:20 PANEL DISCUSSION: Supporting The

OPERATOR

Chair: Teresa Cottam, Founder and Research

Director, Telesperience, USA

TRACK D

AAA Functions with Policy Control in

An All-IP Environment: Making the
Transition From RADIUS to Diameter
To what degree is there justification for
adding more equipment to an operators
control plane?
Torbjrn Wrd, Chief Executive Officer,
Aptilo Networks
Dennis Foster, Sales and Marketing,
Developing Solutions
Oliver Korfmacher, Head of Presales
Policy, Siemens
Alex Harmand, Head of Service
Platforms,Telefnica SA, Spain

15:00 Networking Coffee Break

and Exhibition Visit

16:05 The Road to Converged Real Time

OPERATOR

TRACK C

Charging
What capabilities do operators need to
achieve in order to effectively interface
between the core network and BSSs?
Overcoming the challenges associated
with the integration of legacy operations
and MVNO prepaid systems with
converged BSSs
Hans van Oortmassen, Architect, KPN,
Netherlands

16:30 IPDR- A modern technology for

efficient service usage accounting

and data aggregation for today and
tomorrow
How the IDPR standard contributes to the
measurement and monitoring of network
information
The role IDPR plays in addressing
technological and regulatory changes in
the market
Craig Bachmann, Head of the Cable
Market Support Center, TM Forum, UK

16:55 What Features Do Operators Really

Need from a PCRF and How Do
You Provision for Scalability and
Compliance with Other Network
Elements?
Determining the impact of PCRF on the
network in terms of impact on existing
network components
Integration of PCRF and PCEF to enable
flexible management of resources and
QoS
Jennifer Pigg, Founder and President,
Battle Green Research, USA

17:20 Closing Remarks

17:25 End of Conference

TO RESERVE YOUR PLACE, CALL +44 (0)207 017 5506

FLOORPLAN:
5

Conference and
Meeting Rooms

CommProve

POD
PLATINUM SPONSOR:
About Oracle Communications
Only Oracles software and systems span the communications industry technology landscape from carrier-grade
servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from
business intelligence applications and retail point-of-sale solutions to the Java platform running on more than two billion mobile and handheld
devices. Oracle helps 100 of the worlds top 100 service providers innovate and exploit new business models, build strong, profitable customer
relationships, and streamline operations. For more information, visit http://www.oracle.com/communications.

SILVER SPONSORS:
Deployed by more than 90 telecom service
providers serving more than 500 million
subscribers in 40 countries, BroadHops
advanced next-gen policy management
solutions enable service providers to control
network resources in real time, monetize new
services and applications, and deliver
personalized, identity-based services in
wireless and wireline networks. BroadHop
products enable service providers to deliver
converged applications, content and services
over multi-access networks, so they can
quickly build new revenue streams, reduce
operating expenses, and create competitive
advantage in their markets. For more
information on BroadHop and its products,
visit www.broadhop.com or follow the
company on http://twitter.com/broadhop

Openet is the
most innovative
provider of
Service Optimization Software (SOS) to tier
one communication service providers, and a
world leader in proven policy management
solutions. To succeed, todays operators must
know their customers, deploy innovative
business models and control the allocation of
network resources. Openets offerings are
engineered to attract subscribers and provide
an optimal experience, minimize the cost to
serve them and maximize revenuemaking the
most of every network and customer.
Ranked #1 by Infonetics, Openets Policy
Manager and associated software has been
deployed by operators in the United States,
Europe, Asia, Africa, the Middle East and Latin
America. For more information, please visit
www.openet.com

Tekelecs
intelligent
mobile broadband solutions enable
operators to manage and monetize mobile
data and evolve to LTE and IMS. Tekelec is
the architect of the new Diameter network,
the foundation for session, policy and
subscriber data management. This network
helps operators scale their networks, create
new revenue streams, reduce costs and
deliver innovative data services. The
Diameter Signaling Router gives operators
network reliability and flexibility and
enables secure roaming. The integration of
policy and subscriber data management
allows operators to deliver and personalize
cloud, machine-to-machine and
over-the-top services for consumers and
enterprises. More than 300 operators use
our market-leading solutions.

BRONZE SPONSORS:

Comptel is an international, awardwinning software company specializing in

telecommunications. Comptel solutions and
services enable telecom service providers
to deliver services flexibly and charge them
effectively.
Comptels wide expertise in service fulfillment,
mediation, charging and policy control
empowers our customers to focus on delivering
innovative services. Comptel has provided
software solutions to 280 service providers
with over 1 billion subscribers in 85 countries.
Our customers include leading global operators,
such as Amrica Mvil, Bharti Airtel, China
Mobile, Deutsche Telekom, Telefnica O2,
Vodafone and Zain. Comptel was founded in
Finland in 1986 and was listed on NASDAQ OMX
Helsinki in 1999. www.comptel.com

InterDigital develops fundamental wireless

technologies that are at the core of mobile
devices, networks, and services worldwide.
Advanced solutions from InterDigital support
the development of more efficient wireless
networks, a richer multimedia experience,
and new mobile broadband capabilities for
billions of consumers globally. InterDigital is
addressing the wireless bandwidth crunch
and network optimization by focusing on
three comprehensive areas of bandwidth
innovations: spectrum optimization,
cross-network connectivity and mobility,
and intelligent data delivery techniques.
InterDigital invites market participants in
the wireless eco-system to collaborate
on integrating its advanced enabling
technologies into products and services for
field testing and commercial deployment.

Sandvines
network policy
control solutions
focus on protecting and improving the
quality of experience on the Internet. Our
award-winning network policy control
equipment and software helps fixed and
wireless and mobile operators better
understand network traffic, manage
network congestion, create new services
and revenues, mitigate traffic that is
malicious or undesirable to subscribers,
deliver QoS-prioritized multimedia
services and increase subscriber
satisfaction. With over 200 service
provider customers in over 85 countries,
serving hundreds of millions of broadband
and mobile data subscribers, Sandvine is
enhancing the Internet experience
worldwide. For more information, please
visit www.sandvine.com

BADGE & LANYARD SPONSOR:

Allot Communications is a leading provider of service optimization and revenue generation solutions for fixed and mobile
broadband service providers worldwide. Allots 3GPP-compliant solutions transform broadband pipes into smart networks that
can rapidly deploy value added Internet services. Allots unique multi-dimensional awareness (application, subscriber, device &
network) and PCEF features, allow Allots carrier-grade solutions to fully integrate with 3GPP PCC infrastructure and to provide the network
intelligence vital to managing broadband service delivery, enhancing user experience, containing operating costs, and maximizing revenue.
Allot authors the MobileTrends Report which tracks global IP application and bandwidth usage and growth within mobile networks.
Please visit www.allot.com

PANEL DISCUSSION SPONSOR:

Bytemobile Smart Capacity platforms give mobile operators more control of existing network
resources to manage escalating subscriber demand for capacity due to video and other bandwidthintensive content and applications. With Smart Capacity, mobile operators can defer costly network capital expenditures and control
operating expenses, while improving revenue growth and profitability. Bytemobile is the industry leader in video optimization and Smart
Capacity solutions. The companys Unison Platform has been deployed with over 130 operators in more 60 countries, including 8 of the
worlds top 10 tier-one carriers. To learn more, visit www.bytemobile.com

MEDIA PARTNERS:
Official Online Partner

Endorsing association

Broadband Traffic Management Blog

BROADBAND TRAFFIC MANAGEMENT BLOG
by Azi Ronen

UNRIVALLED NETWORKING
OPPORTUNITIES:
Aside from the unrivalled educational experience you will receive from
attending the 2nd Policy Control and Real Time Charging event, you will
also benefit from an array of key networking opportunities including:
Online networking tool
Providing you the opportunity to network pre, during and post
conference.
Analyst breakfast briefings
Ask the experts in-depth questions at the interactive
roundtable breakfast briefings.
Speed networking
A change to meet your peers in a fun, informal atmosphere,
taking the concept of speed dating into the business arena.
Networking refreshment breaks
Meet your industry colleagues and discuss their views on the
market over a tea or coffee.
Networking luncheon
Take the opportunity to relax and meet new faces over lunch at
our networking luncheon.
Evening reception
At the end of the day, unwind at our cocktail reception and
mingle with prospective new partners.
Conference Workshop
Network and hear from key individuals on a more personal level.

CONNECT WITH US!

Follow us on Twitter @BBTM_Events to receive the latest
tweets and updates on the Policy Control and Real Time
Charging 2012 event. Tweet about the event using the hashtag
#PolicyControl2012
Get LinkedIn with the Policy Control Community!

OSSNews

To broaden your network and discuss common challenges,

strategies and solutions, join our LinkedIn Group.

RAISE YOUR PROFILE AT THE 2ND ANNUAL POLICY CONTROL & REAL TIME CHARGING EVENT!
Dont miss this fantastic opportunity to demonstrate your expertise, provide solutions to potential clients and promote your company
as a market leader in front of the entire Policy Control community!
Informa Telecoms & Media conferences have an unrivalled reputation for attracting decision making delegates, providing an excellent opportunity
to raise your profile and demonstrate your expertise before a valuable group of potential customers. The Policy Control and Real Time Charging
2012 event will provide your company with an excellent opportunity to create, maintain and enhance its brand among the industry elite.

Please contact Adam Sillitoe

for further information:
Adam Sillitoe, Senior Sales Executive,
Networks & Infrastructure
Email: adam.sillitoe@informa.com
Direct Tel: +44 (0)20 7017 5828

REGISTER NOW! WWW.POLICYCONTROLCONFERENCE.COM

STRATEGIC POST-CONFERENCE WORKSHOP: THURSDAY 26TH APRIL 2012

Policy Control and Charging Workshop:
An Independent and Quantified
Review
Led By: Alan Quayle, Owner, Alan Quayle Business and Service Development

INTRODUCTION:

Global broadband traffic continues to grow at 75% every 6 months,

fueled by over the top video (e.g. YouTube globally and Netflix in the
US) and the rapid growth of broadband connected subscriptions and
devices, e.g. smartphones and tablets. Apple sold 37.04 million iPhones
and 15.43 million iPads (more than HP sold PCs) in Q4 2011. Broadband
providers face an ever widening gap between the costs of supporting the
traffic load and revenues. Other data points include:
Mobile broadband subscriptions have grown around 60 percent
year-over-year and have reached close to 900 million;
The spread observed for mobile PCs is between 1 and 7GB per month.
Mobile PCs have the highest average monthly traffic volume per
subscription over 3G (global average at 1-2GB), followed by tablets at
250-800MB and smartphones at 80-600MB;
YouTube remains the single most popular mobile Internet destination,
accounting for 22% of mobile data bandwidth usage and 52% of total
video streaming;
Skype continues as the undisputed VoIP market leader with 82% of
mobile VoIP bandwidth, although its market share has been slightly
reduced by newcomers such as Viber; and
About one third of operators have implemented some form of
application-aware charging models.
Its important to understand there are two problems being managed
through PCC, managing customer behaviour and willingness to pay to
generate the best revenue / utilization of the fixed resources of the
network (yield management); as well as creating new charging models
and unlock new revenues (revenue management). Telecoms is an old
hand at yield management, remember those peak and off-peak charges
for fixed line telephone calls? In the UK, even in its early period from 1878
when telephony was provided by private sector companies such as the
National Telephone Company (NTC), they had peak and off-peak charges!
Nearly 100 years before the airlines coined the term yield management.

COURSE OBJECTIVES:
Provide a deep-dive quantified analysis of the PCC market status,
enabling attendees to understand what operators and suppliers are
thinking and planning.
Learn from real-world operator deployments understanding their
challenges and opportunities.
An aim is not to provide yet another PCC technology training session
with lots of speculation on possible ways to make money; the vendors
provide enough of them, rather a focused workshop of the practical
realities of deploying PCC.

PRE-REQUISITES:

WORKSHOP AGENDA:
09:00 Registration
09:30 Market Status: Whats Driving All This Activity Around PCC?

Examining the situations in mobile (3G, LTE and 4G), fixed and cable. For example as mobile
operators are deploying LTE, theyve finally deployed IMS, putting in the capabilities to support PCC
so theyve got to do something with what theyve just bought.

10:15 Understanding the business basics: Yield and Revenue Management

10:45 Coffee Break
11:00 Standards and Regulation: You can never have enough of them!

Understanding 3GPP PCC

Then understanding all the other activities in this space: 3GPP/3GPP2, Cable Labs, Internet
Engineering Task Force (IETF), BBF, TeleManagement Forum (TMF), European Telecommunications
Standards Institute (ETSI) Telecommunications and Internet converged Services and Protocols for
Advanced Networking (TISPAN), International Telecommunications Union- Telecommunication
(ITU-T), ATIS IPTV Interoperability Forum (IIF), ATIS PTSC, and ATIS SON Forum
Brief revenue of the regulatory environment

11:30 Solution Categories

The vendors list is long, and its only a partial list. Before we dive into all the vendors well discuss
the different solution categories to help in mapping out the vendor landscape.

12:00 Vendors: Understanding who does what and why there are so many PCC Vendors.

Allot Communications, Alcatel Lucent, Alepo, Amdocs, Aptilo, BroadHop, ByteMobile, Cisco,
Comarch, Comptel, Comverse, Convergys, CSG International, DigitalRoute, Ericsson (Telcordia), FTS,
HP, Huawei, IBM, Intec, Matrixx, Microsoft, Nokia Siemens Networks, OpenCloud, Openet, Oracle,
Orga Systems, Qosmos, Redknee, Sandvine, SAP, Tango Telecom, Tekelec, Vedicis, Volubill + plus
many more including the Sis
Understanding the differences between the vendors PCC solutions, architectural strategies,
integration with billing

13:00 Lunch
14:30 Case Studies

Independent review of case studies from America, Europe and APAC, across developed and
developing markets, across mobile, fixed and cable.
Examining the business case for an integrated policy and charging control (PCC) solution
Subscriber profiling in the PCC architecture current limitations and ways forward.
How to support various mobile radio interfaces (2G, 3G, 4G, WIMAX, WIFI) and PCC solutions that
can help facilitate offload
Managing device proliferation: implementing policy solutions based on device types, e.g.
smartphones vs. mobile broadband

15:30 Quick Coffee Break

15:30 Market Survey

What are operators actually doing?

What are the results so far?
What have they learned?
What are their plans?

16:00 End Customer Survey

Basic IP-knowledge
Basic telecom knowledge

What do real customers think of some of the new charging models?

Survey covering Americas, Europe and Asia; and across consumer and enterprise end users.

WHO SHOULD ATTEND THIS CLASS?

Non-technical or technical managers responsible for, or whose platform /
services will need to interoperate with or take advantage of PCC.

16:30 Reality Set, Recommendations and Discussion

17:00 End of Workshop

HOW DO I REGISTER FOR THE POLICY CONTROL & REAL TIME CHARGING 2012 EVENT?
Visit the website: www.policycontrolconference.com
Telephone the bookings hotline: +44 (0)20 7017 5506
Email customer services at: ITMevents@informa.com

24 -25 APRIL 2012, NH GRAND KRASNAPOLSKY

HOTEL, AMSTERDAM

Dont forget to quote your VIP code when you register!

Prices Available for Registrations before 16th March

30%

OPERATOR
DISCOUNT

Prices Available for Registrations after 16th March

Complete Event

2999 + VAT @19% = 3568.81

3199 + VAT @19% = 3806.81

Two Day Conference

1799 + VAT @19% = 2140.81

1999 + VAT @19% = 2378.81

Pre-Conference Workshop AM: Sandvine

399 + VAT @19% = 474.81

499 + VAT @19% = 593.81

Pre-Conference Workshop PM: Allot

399 + VAT @19% = 474.81

499 + VAT @19% = 593.81

Post-Conference Workshop: Alan Quayle

599+ VAT @ 19% = 712.81

699 + VAT @ 19% = 831.81

I am unable to attend, please send me access details to view the events documents online at 325 +20% VAT = 390
Informa is PCI compliant and for security reasons now only accept credit card payments via the event website and on the phone.

HOTEL INFORMATION

TERMS AND CONDITIONS

NH Grand Krasnapolsky Hotel

Dam, 9. 1012 JS, Amsterdam
The Netherlands

Booking Details: All registrations are subject to our terms and conditions which are available at www.
policycontrolconference.com. - Please read them as they include important information. By submitting
your registration you agree to be bound by the terms and conditions in full.
Registration confirmation: All registrations are subject to acceptance by Informa Telecoms & Media
which will be confirmed to you in writing (usually by email).
Payment requirements: See above for payment options. In any event payment must be received not
later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

Tel. +31.20.5549111
Fax: +31.20.6228607
Email: nhkrasnapolsky@nh-hotels.com

EVENT CODE: I56RR

VAT: The VAT rate is subject to change and may differ from
the advertised rate, the amount you are charged will be
determined when your invoice is raised.
Cancellation Policy: Cancellations received in writing
before 13th March 2012 will be subject to a service charge of
199. The full conference fees remain payable on and after
13th March 2012. Substitutions are welcome at any time.

REGISTER NOW! WWW.POLICYCONTROLCONFERENCE.COM