6000

11000
0
2000
4000
6000
8000
10000
12000
2011 2015
Non Alcoholic Beverage Industry Size in Rs Crores
20% CAGR
30%
20%
10%
13%
27%
% Contribution to Non Alcoholic Beverage
Market
Carbonated Drinks
Fruit Drinks
Energy Drink
Bottled Water
Others
Carbonated Beverages Segment has the biggest share in terms of
Volume Contribution but the growth rate has declined due to shifting
focus towards health.
Fruit Drinks have shown impressive growth of 35%
Energy Drinks have also shown a promising growth rate of 25%
annually.
Coca Cola is the leader in the Carbonated Beverages Segment with a
Market Share of ~60%
Dabur is the Market Leader in the Juice Segment with a Market share
of 55% followed by PepsiCo with a Market Share of 30%.
PepsiCo is the Leader in the Energy Drink segment with a Market Share
of ~32% B
E
V
E
R
A
G
E

I
N
D
U
S
T
R
Y

206
Countries
3300
Beverage Products
300
Brands Globally
4540 36
Manufacturing Units
400
Crores Million
Cases Annual Sales Sales Revenue (2009)
24
COBOS
1,50,000
Employees
4520
Delivery Vehicles
12
FOBOS
Our Mission
Refresh theworld
Inspire optimism
Create value
making a difference
Coca-Cola India Pvt. Ltd. - (www.coca-colaindia.com) is a Wholly-Owned Subsidiary
of The Coca-Cola Company, USA.
Hindustan Coca-Cola Beverages Pvt. Ltd. - As part of the Bottling Investments
Group of The Coca-Cola Company, HCCBPL has 24 bottling plants at strategic
locations in various states spread across India.
Our Mission
Refresh theworld
Create value
making a difference
Head -, BIG
Our Mission
Refresh theworld
Inspire optimism
Create value
making a difference
Roadmap for Winning
Profit People Portfolio Productivity Partners Planet
Further building love for our brands - our brands are already some of the most preferred and largest selling
beverages in the country. We will use the "screen to shelf" model to bring this to life
Great execution in the marketplace in collaboration with our bottling partners
Creating necessary manufacturing and distribution infrastructure to meet consumer demand
Provide a wider choice of high quality, great tasting beverages including diet and light drinks
Continue to do business in an ethical, sustainable manner
Plan to invest 5 Billion USD by the end of 2020
Doubling the revenues by the end of 2020
New Greenfield projects at Mathura(Moon Beverages 140 Crore) and Bangalore

Coke plans to set up Rs 1,200-cr unit in AP; Nellore to be biggest green field facility in Asia
Coke to drop controversial ingredient BVO from all its drinks.
Coke to launch low calorie variation called Coke Zero and a dairy based product called Maaza Milky
Dee.
Coke to provide the drink in cups for Rs 5 so that the rural consumer gets to experience it.
Thank You