Opportunities:

The external factor that is helpful to achieving the objective of the organization.
In simple words, opportunities means, the favorable chances in the external
environment due which organization achieve growth & enhancement. The
opportunities of commercial bank of Ceylon are given below:

i. Organization is made up two types of recourses, such as physical &
human resources which come from external environment. If we utilize
theses two resources efficiently, then there is no doubt to say that, it is the
opportunity for the organization, in order to achieve growth.

ii. In the age of globalization for achieving growth, the competent and skillful
English speaking employees are one of the requirements of the organization.

iii. The Commercial Bank of Ceylon can increase the extensive advertisements
of new products, services, vacancies, in order to increase customers & heir
competent employees.

iv. In order to achieve economic growth, the commercial bank of Ceylon
expands the research and development department. Because the focus
of these departments are to introduce & innovate new products & service
etc.

v. Effective communication with customers will lead the organization towards
success.

vi. The Commercial Bank of Ceylon accepts money from savers & uses
those funds to make loans to the demanders of the funds. The bank
increases the amount of loan, in order to attract the large number of
customers. The bank is large & expanding day by day because customer
accepts it.

vii. The Commercial Bank of Ceylon involves in creating public
relations that will increase the profitability of the bank.
Of t en, publ i c r el at i ons ar e conduct ed t hr ough t he medi a t hat
i s newspaper , TV, i nt er net , magazi nes et c t hat at t r act a l ar ge
number of cust omer s .


Threats:
The external factors that is harmful to achieving the objective. In simple words
threats mean the unfavorable chances in the external environment due to which
organization not achieve growth and enhancement. The threats are:
i. We avoid discrimination because it is harmful for the organization in
achieving its objective. Where the employees from external environment.
Right person is for right for job.

ii. To avoid illegal activities in external environment. To take bribe or any
other benefit from people will reduce the image of the organization.

iii. Major credit risk is concentrated in textile and industrial sector. In recent
years the commercial bank of Ceylon using the credit limits for managing
the credit risks obtain adequate collaterals from their customers.