Board 1

Peace. It does not

mean to be in a a place
where there is no
noise, trouble or hard
work. It means to be
in the midst of those
things and still be
calm in your heart.
Hendrick Cancer Center seeks to walk their cancer patients through a peace-filled journey during healthcare delivery.
The road that is taken after a cancer diagnosis is challenging. For many it may be a dark lonely road, yet for others
the journey is made easier by having supportive loved ones alongside. The design concept for this design proposal
features lighting qualities, colors and patterns intended to elevate feelings of happiness for patients during these
hard times. Spatial aspects will assure occupants experience a sense of tranquility to help them heal emotionally.
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Admissions & Waiting
Infusion Area
Main Corridor
Clinic Nurse Station
Learning Center
Board 2
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Waiting Room
Waiting Room
Admissions Desk
Board 3
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Game Center
Entrance to Infusion Center
Infusion Nurse Station
Board 4
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The designers purpose is to lookout
for the health, safety, and welfare of
the public and the aspects of welfare
that can benefit are numerous. Spatial
aspects will assure occupants experience
a sense of tranquility to help them heal
emotionally. Acoustical controls and
visual imagery will be strategically
placed to facilitate these outcomes.
Exam Rooms Nurse Station
Board 5
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Learning Center
Learning Center View From Waiting Room
Board 6
Your healthcare facility should be a symbol of rejuvenation, a new life for your patients. Resting
in a room that offers an outside view and sunlight can do miracles for a patient, since Mother
Nature and life can motivate a human body to heal and improve. If a window is not possible,
beautiful interior colors and perhaps some fabulous art on the wall can inspire positive thoughts.

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Current research on healthcare wayfinding has shown
that signs alone are inadequate. The challenge is to
understand how a patient or visitor receives information
about their pending doctor appointment, medical
procedure, or other interaction with the facility.
(Murphy & Brown)
The Problem:
Inherently complex environments
Patients having to navigate throughout several parts
of the hospital for different needs.
Being disoriented or lost is one of the main
frustrations of patients
The Solution: Integrated Wayfinding Solutions
Physical Elements
Centers of Care (Mammography and Oncology vs.
Center for Breast Care)
Varying hallway
themes, artwork, finish
and color selections
Cue-saturated
environments
When the cognitive
volume is turned
up, residents hear
more from their
environment and have better recognition and less
confusion. (Murphy & Brown)
Communications
Multilingual signage
Conclusion:
A comprehensive wayfinding and orientation program
may appear to be simple, but its complexity and its
impact on the visitor experience is significant. It demands
the input and collaboration of many stakeholders and
an acute understanding of the behavioral patterns of
the users, but there is no question that this multifaceted
approach is the only way to make sure that patients
routinely getting lost on the way to see their healthcare
provider becomes a thing of the past. (Murphy & Brown)
Wayfnding
Client Needs:
To use space efficiently
and effectively
To accommodate special
processes and work
flows such as:
Chemo infusion
(average four hours)
Exam Room
Blood Drawing
Nurse Station
Laboratory
Patient Visibility
and Safety
OSHA
Requirements
Preparation of
Chemotherapy
Drugs
Personal Space
Waste Receptacles
Hand Washing
Nonclinical
appearance
Circulation
Space planning is an integral part of the interior design
process, but the demand for it as a discrete service is growing.
Knowledge and Skills Required
Spatial design ability and skills
Knowledge of interior detailing,
materials, and finishes
Expertise in selecting and
specifying FF&E
Knowledge of ergonomics
Delineation and presentation
skills
Familiarity with building codes
and regulations
Process Task
Programming (interiors) and
preliminary diagramming
Space and schematic furniture
Branding
A brand is a name, term, symbol, or design (or combination
thereof) that signifies the goods or services of one seller or
group of sellers. Brand identity refers to the visual features that
create awareness in the mind of the consumer, (Thomas, 265).
Branding in Healthcare:
Branding as a strategy
is a relatively recent
phenomenon in healthcare
and it is what a consumer
associates with a company
or a product which involves
the visual image, emotional
image, rationalimage, and
cultural image.
Steps to Branding
1. Decide what to brand
2. What services will be
offered
3. Who will provide the
surface
4. Consider the competitions
service
5. Consider the population
you are serving
6. Define the brand message
7. What information should be communicated about the service
it has decided to brand? (Thomas, 266).
8. Ex: Quality of Care, Convenience, Technology, etc.,
9. Recognizing the brand internally and externally
10. Internal Communication is important to ensure the staff
acceptance and enthusiasm is necessary for brand success
11. External Communication may take place through
documentation and advertising