We took a moment to compare King Richards Faire social media presence on three social media channels and compared it to these six Massachusetts destinations: Edaville Railroad, Plimoth Plantation, Canobie Lake Park, Old Sturbridge Farm, the Topsfield Fair, and the Brockton Fair.
Twitter: @KRFaire
KRF has 1,162 Twitter followers, just about the same amount as our competitors. What makes this number impressive, as we have been on Twitter for only two years, while most of our competitors have been on Twitter for seven or eight years. We have the fastest growth rate of all our competitors, with an average of 46 new Twitter followers per month, while the closest behind us is Canobie Lake Park with 32 followers per month. Given that our Twitter is so new comparatively, KRF is well in the lead of gaining Twitter followers. We have made up for lost years on Twitter very quickly.
KRF has 23,840 Facebook likes, with 2,369 people talking about the page. Compared to our competitors, we have many more likes than Plimoth Plantation and the Brockton Fair, but are well surpassed by Edaville, Canobie Lake Park, the Topsfield Fair, and Old Sturbridge Village. This is the only form of social media where our sheer numbers are lower than our more mainstream competitors BUT our engagement is higher than our competitors, meaning we get many more likes, comments and shares on each post. The page is very active with faire-goers and they love to participate in conversation and contests, with one recent post reaching nearly 43,000 people simply by asking them to like and share our page.
Instagram: @KRFaire
Compared to Edaville, Plimoth Plantation, Canobie Lake Park, Old Sturbridge Farm, the Topsfield Fair and the Brockton Fair, KRF has the most Instagram followers, reaching nearly 600. Old Sturbridge Village and the Brockton Fair do not have Instagram accounts. We have 114 more followers than our neighbor, Edaville. We have had our Instagram for less than a year, so it is doing very well against the competition. New followers are constantly joining us. Instagram is a strong tool for us. It will be especially useful during this years season, and we will continue to add creative photos to Instagram daily to promote all aspects of the Faire.
DATA FOR SOCIAL MEDIA AUDIT June 2014:
Attraction name Facebook: # Likes Facebook: # "People Talking About This" (Engagement) Twitter: # of Tweets Twitter: # of Followers Twitter: # Months Active Twitter: Avg. # Followers Gained Monthly Instagram: # of Posts Instagram: # of Followers You can only "like" a page one time, so this measures unique visitors. Explains how many people at this moment in time are engaging in your page. Volume of tweets, total People reading your tweets Length of time on Twitter Shows rate we are adding members over time. Volume of photos post # of followers on Instagram Brockton Fair 1,533 14 4 127 83 2 N/A N/A Plimoth Plantation 12,800 594 950 2,407 100 24 100 198 King Richard's Faire 23,840 likes 2,369 people 1335 - close second 1,162 25 months newest and catching up fast Avg. 46 followers/month gained 79 posts 601, making KRF #1 in followers in just one season Old Sturbridge Village 30,000 745 700 750 83 9 N/A N/A Edaville USA 39,000 3,900 1,389 541 84 6 96 476 Topsfield Fair 48,000 312 1,245 1,857 84 22 72 269 Canobie Lake Park 166,400 3,900 593 2,765 87 32 24 64