(La Prenza Eco-Park)

The Renovation of La Prenza Dam

and the Rehabilitation of Marilao River
as a New Tourist Destination
CARANDANG, Clarizze R.
CARR!N, "vor# Rose $.
D %&'&, Arielle (ate A.
&A)'"$AL, li*ah Ni+e G.
TOURISM DEVELOPMENT AND PLANNING
Introduction
La Prenza Dam, the main fo,us of this -ro-osal, has been used as
irri.ation for the water that flows dire,tl# from mountain ran.e of &ierra Madre to
su--ort not onl# for the town of Marilao but also for the ad*a,ent towns of $o,aue and
&ta. Maria. "t has also served as a re,reational and fishin. site even to nearb#
,ommoners. A lot of stories of love had also ha--ened in this -la,e/ but a lot of lives
have also been ta+en awa# due to the ne.li.en,e in their -art. "t is also the 0121
,ommunal irri.ation s#stem/ serves as a ,he,+ .ate to -revent water overflow from
destro#in. ri,e ,ro-s in the area.
"t is also a ,ombination of a .ravit#3t#-e dam and a s-illwa#. Gravit# dams
are dams that are ,onstru,ted to hold ba,+ water usin. onl# their own wei.ht. To do
this, the# are ,onstru,ted usin. e4tensive amounts of ,on,rete, ma+in. them diffi,ult
and e4-ensive to build. A s-illwa# is a se,tion of a dam desi.ned to -ass water from the
u-stream side of a dam to the downstream side. Man# s-illwa#s have flood.ates
desi.ned to ,ontrol the flow throu.h the s-illwa#.
A da is a barrier that im-ounds water or under.round streams. Dams
.enerall# serve the -rimar# -ur-ose of retainin. water, while other stru,tures su,h
as flood.ates or levees 5also +nown as di+es6 are used to mana.e or -revent water flow
into s-e,ifi, land re.ions. 7#dro-ower and -um-ed3stora.e h#droele,tri,it# are often
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TOURISM DEVELOPMENT AND PLANNING
used in ,on*un,tion with dams to .enerate ele,tri,it#. A dam ,an also be used to ,olle,t
water or for stora.e of water whi,h ,an be evenl# distributed between lo,ations.
!oon "ur"o#e# o$ Da !on#truction
Power Generation
7#droele,tri, -ower is a ma*or sour,e of ele,tri,it# in the world. Man#
,ountries that have rivers with ade8uate water flow, that ,an be dammed for
-ower .eneration -ur-oses. 9or e4am-le, the "tai-u Dam on the Paran: River
in &outh Ameri,a .enerates 0; G< and su--lied 1=> of the ener.#
,onsumed b# Para.ua# and ?@> of that ,onsumed b# $razil as of ?@@A.
<ater su--l#
Man# urban areas of the world are su--lied with water abstra,ted from
rivers -ent u- behind low dams or weirs. 4am-les in,lude London B with
water from the River Thames and Chester with water ta+en from the River
Dee. !ther ma*or sour,es in,lude dee- u-land reservoirs ,ontained b# hi.h
dams a,ross dee- valle#s su,h as the Claerwen series of dams and
reservoirs.
&tabilize water flowCirri.ation
Dams are often used to ,ontrol and stabilize water flow, often for
a.ri,ultural -ur-oses and irri.ation. !thers su,h as the $er. &trait dam ,an
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hel- to stabilize or restore the water levels of inland la+es and seas, in this
,ase the Aral &ea.
9lood -revention
Dams su,h as the $la,+water Dam of <ebster, New 7am-shire and the
Delta <or+s are ,reated with flood ,ontrol in mind.
Land re,lamation
Dams 5often ,alled d#+es or levees in this ,onte4t6 are used to -revent
in.ress of water to an area that would otherwise be submer.ed, allowin. its
re,lamation for human use.
<ater diversion
A t#-i,all# small dam used to divert water for irri.ation, -ower .eneration,
or other uses, with usuall# no other fun,tion. !,,asionall#, the# are used to
divert water to another draina.e or reservoir to in,rease flow there and
im-rove water use in that -arti,ular area.
Navi.ation
Dams ,reate dee- reservoirs and ,an also var# the flow of water
downstream. This ,an in return affe,t u-stream and downstream navi.ation
b# alterin. the riverDs de-th. Dee-er water in,reases or ,reates freedom of
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movement for water vessels. Lar.e dams ,an serve this -ur-ose but most
often weirs and lo,+s are used.
Re,reation and a8uati, beaut#
Dams built for an# of the above -ur-oses ma# find themselves dis-la,ed
b# time of their ori.inal uses. Nevertheless the lo,al ,ommunit# ma# have
,ome to en*o# the reservoir for re,reational and aestheti, reasons. !ften the
reservoir will be -la,id and surrounded b# .reener#, and ,onve# to visitors a
natural sense of rest and rela4ation.
A view of the spillway of the dam directly streaming to Marilao River.
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%i#tor&
Amon. the im-ortant histori,al sites in Marilao is the Prenza Dam. 9rom
the former water reservoir of the !ld Prenza that was finished in 0EEA, it has been
rebuilt and transferred in this site around 7ulo alon. Marilao River on 02?A was named
the Prenza Dam. "ts ,onstru,tion was led b# Domini,an -riests, alon. with the hel- of
farmers and the lo,al .atherers of adobe 5vol,ani, tuff6, whi,h was in turn used as a
main material for the said dam.
"t has also been destro#ed b# t#-hoon and flood on the #ears of 01F@,
01F2, and 01E2, destro#in. the Ar,hed Canal on its delta. "t was rebuilt throu.h the *oint
efforts of the towns of Marilao, $o,aue and &ta. Maria and the 'nion of farmers of
PrenzaG one of its ,areta+ers.
"t has been re3established on A-ril ?0, ?@@2, alon. the ?0?
th
,elebration
the foundation of the town of Marilao.
Lon. before T#-hoon !ndo# devastated ma*or -arts of Luzon durin. the
last 8uarter of ?@@1, the Prenza Dam 5lo,ated at Prenza "", Marilao, $ula,an6 has been
servin. the lo,al MarileHan ,ommunit# as a -ossible re,reation and -i,ni, site for
around 02E #ears now sin,e its transfer from !ld Prenza to 7ulo alon. Marilao River on
02?A. "t has a .azebo and offers a .reat atmos-here for rela4ation and famil# bondin..
That is before !ndo# hit and destro#ed most of the areas in Luzon. After its devastation,
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even the world3renowned Divine Mer,#Is 7an.in. $rid.e has been dama.ed. And sin,e
then, the Prenza Dam has been left for .ood and was ne.le,ted.
Toda#, multi3se,toral efforts are bein. e4erted to save, rehabilitate and brin.
Prenza Dam ba,+ to its old sha-e.
The dams dimensions: a)width: 200-meter wide circ!mference of "oth !pper and
lower water "asin# ")length: less than $00 meters# c)depth: 2% meters# d)width of the
floodgate fo!nd on the left& facing front)# 20 meters wide with a 'thin( %-meter wide
partition.
Location
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Prenza "" is a--ro4imatel# E.2 +ilometers from Marilao ,enter and five
+ilometers from the heart of the muni,i-alit#, and is a,,essible via the Marilao3&an %ose
Road ridin. the lo,all# fran,hised *ee-ne#s. "t has total land area of 0@F.0 he,tares, a
bi..er -ortion of whi,h is ,lassified as .rassland or o-en s-a,es, develo-able urban
areas while the other -ortions are devoted to a.ri,ulture and residential use. "t is
bounded b# baran.a#s Lamba+in, &ta Rosa ", Prenza " and Loma de Gato. Prenza "" is
the home to Prenza Dam, a stru,ture that was built in the 0Eth ,entur# for the
Domini,an -riests and sin,e then has be,ome the bi..est water reservoir in this -art of
$ula,an. Toda#, efforts have been e4erted to ma+e Prenza Dam a tourist destination.
!ne of the two -ubli, hi.h s,hools in Marilao is lo,ated here, the Prenza National 7i.h
&,hool, ,aterin. to man# of the residents in the eastern se,tion of Marilao. A.ri,ulture
remains to be the ma*or e,onomi, a,tivit# althou.h industr# is slowl# ma+in. its
entran,e in the business arena. There are at least two residential subdivisions in Prenza
"", the (arla Jille North and &aint mmanuel 7omes.
$r.#. Prenza "" ,oversK 0@F.0= he,tares
!oordinate#' 0;L;FD;1MN 0?@LA1D?M
Near(& citie#' )uezon Cit#, Anti-olo Cit#, Rizal, Norza.ara#, $ula,an
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The )ren*a +am on aerial view via satellite,-./ -eographical
.nformation /ystems).
Ad)anta*e#' %o+ to Ac,ie)e t,e Goa-
Prenza "" has a bi..er -ortion of whi,h is ,lassified as .rassland or o-en
s-a,es, develo-able urban areas while the other -ortions are devoted to a.ri,ulture and
residential use. There are also other attra,tions around Marilao su,h as the world3
renowned Divine Mer,# &hrine, DadIs Jine#ard 5with horseba,+ ridin., ra--ellin. and
butterfl# .arden6, F@3meter lon. 7an.in. $rid.e, and the Museo MarileHo in $aran.a#
Pobla,ion. There are also entertainment and food and bevera.es areas su,h as Nuevo
&itio, $ar(o, Ta-si and 9our (in.s 5both b# (a-. $abale6. Native food -rodu,ts are also
abundantl# available su,h as "ilog na p!to& 0!tsinta& p!tong p!la& "i"ing0a& sapin-sapin&
s!man and pinipig and are sold freel# almost ever#where.
The .overnment will also hold seminars and free trainin. for mana.ement
and mar+etin. for business enthusiasts and lo,al entre-reneurs. Therefore, the su,,ess
of a -ro.ram that shall be held durin. the town fiesta will be ver# -ossible sin,e the
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-ubli, and -rivate se,tors, to.ether with the lo,al .overnment of Marilao, ,an be
involved, then ,oo-erate and wor+ to.ether for the benefit of the res-e,tive -arties.
S.OT Ana-&#i#
Stren*t,#
Ri,h ,ultural herita.e and histori,al ba,+.round
)ualit#, authenti, and traditional -rodu,ts
7as a natural ambien,e
as# a,,ess to lo,all#3based resour,es su,h as souvenirs and food ,rafts
.eakne##e#
"solatedCla,+ of a,,essibilit#
Polluted, ne.le,ted and deteriorated river
La,+ of ,oordination and ,oo-eration amon. the se,tors 5-rivate, -ubli,
and .overnment6 involved in -lannin. and im-lementin. the -oli,ies and
-lans
La,+ of -ubli, trans-ortation in the suburban area of Prenza
O""ortunitie#
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&tren.thenin. e,o3tourism durin. -ea+ season 57alaman. Dilaw wee+3
lon. festival from Ma# 230A6
Develo-ment of tourism and related -rodu,ts
Dis,over# of new mar+ets with new tourism mi4es
"m-ortation of new, s+illed and hi.hl# Bs-irited entre-reneurs, travel
enthusiasts and wor+ers
T,reat#
&afet#, se,urit# and ,arr#in. ,a-a,it# of the area
Possible overflowin. of the damCfloodin.
9orebodin. ,om-etition with e4istin. re,reational sites
Ne.li.en,e on the visitorsI -art ma# *ust ,ause #et another -ollution and
deterioration of the area
Pro/ect De#cri"tion
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This -ro-osal, T,e Reno)ation o$ La Prenza Da and t,e
Re,a(i-itation o$ Mari-ao Ri)er, aims toK
Renovate Prenza Dam
"nvolves the beautifi,ation, ,leanin. and maintenan,e of the dam
itself, the ,ore of this -ro*e,t for the -romotion of the site as a new tourist
destination.
Rehabilitate Marilao River
Aims to -ro.ressivel# ,ontrol the waste -rodu,ts that ma# ,ause
further water -ollution, and to ensure the ,leanliness of the water that
flows on the dam/ also to -rovide a more ambient atmos-here to the
-la,e. This -arti,ular aim is based on the followin. -oli,ies re.ardin. the
,onservation of water bodiesK
R0A0 1234- a-#o kno+n a# t,e P,i-i""ine !-ean .ater Act o$
2556 B an a,t -rovidin. a ,om-rehensive water 8ualit# mana.ement and
for other -ur-oses.
P0D0 7583 9 .ater !ode o$ t,e P,i-i""ine# 3 ado-ts ade8uate
measures to ,onserve and re.ulate the use of water in ,ommer,ial,
industrial and residential areas. "t also -rovides other -oli,# .uidelines in
water 8ualit# and mana.ement of water resour,es.
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P0D0 855 (aended (& P0D0 131) 9 .ater Po--ution !ontro-3
-rohibits the dis,har.e of oil, no4ious li8uid substan,es, and other harmful
substan,es into the ,ountr#Is inland and territorial waters.
R0A0 155: 9 T,e So-id .a#te Mana*eent Act o$ 2557 - an a,t
-rovidin. for an e,olo.i,al solid waste mana.ement -ro.ram, ,reatin. the
ne,essar# institutional me,hanisms and in,entives, de,larin. ,ertain a,ts
-rohibited and -rovidin. -enalties, a--ro-riatin. funds therefor, and for
other -ur-oses.
R0A0 1234- a-#o kno+n a# t,e P,i-i""ine !-ean .ater Act o$
2556 B an a,t -rovidin. a ,om-rehensive water 8ualit# mana.ement and
for other -ur-oses.
Constru,t of an alternate -ubli, route to the dam aside from the -rivate
road of (arlaville 7ome
Althou.h the dam is a -ubli, -la,e, it is hard to a,,ess due to the
fa,t that the onl# wa# to rea,h it is throu.h and e4,lusive -rivate road in
(arlaville 7omes, therefore, an alternate -ubli, route would be ver# ,ru,ial
to its develo-ment as a new tourist s-ot in Marilao.
Provide a re,reational site with outdoor a,tivit# sites su,h as bazaars
5both o-en for lo,al small3s,ale businessmen6, -i,ni, sites 5.azebos6, zi-
line, and whitewater raftin., es-e,iall# durin. the -ea+ season of Ma#.
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To ever#oneIs favor, the town fiesta is held wee+3lon. on summerG
va,ation. As of the moment, onl# one .azebo is available, and anti,i-atin.
the demand for more -i,ni, -la,es means ,onstru,tion of more .azebos
in the area. $azaars and stores of souvenirs and food -rodu,ts will be
o-en for as-irin. lo,al MarileHan business -eo-le. !utdoor a,tivities 5su,h
as zi- line and whitewater raftin.6 and -ro.rams will also be o-ened and
held res-e,tivel# to ensure the overall e4-erien,e of the visitors and
tourists.
;ui-din* Pro*ra
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!on#truction o$ Acce## Road (O"en to Pu(-ic)
P,a#e I
Road widenin.K to allow e8ui-mentIs and ma,hineries su,h as the
ba,+ hoe to assist the ,onstru,tion, -referabl# F3meters wide and 0@3
in,h dee-.
Ma,hineries, man-ower, materials 503? months6K Ph- ;,@@@,@@@.@@
P,a#e II
Dred.in. and Re3routin. of river flowK alternate route =@ feet dee-, 0@@
meters lon., e4tendin. to Me#,aua#an River
Ma,hineries 5$a,+hoe6, man-ower, materials/ Ph- 2,@@@,@@@.@@
P,a#e III
Demolition and Constru,tion of Road 5to- to bottom6K =@31@ da#s
duration
Ma,hineries 5$a,+hoe6, man-ower, materials/ Ph- 0@,@@@,@@@.@@
Additional man-owerK Ph- A,@@@,@@@.@@
P,a#e IV
"m-rovement of &ite and other fa,ilities
stimated ,ostK Ph- 0@,@@@,@@@.@@
Touri# Recreationa- Site ;ui-din* Pro*ra Stateent
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Recreationa- Site ;ui-din* Tea Me(er#
CARANDANG, Clarizze R.
CARR!N, "vor# Rose $.
D %&'&, Arielle (ate A.
&A)'"$AL, li*ah Ni+e G.
Genera- Re<uireent o$ t,e Touri# Recreationa- ;ui-din*
Parkin*
The re,reational site shall have -ar+in. stalls. The -ar+in. shall be lo,ated
ad*a,ent to the entran,e of the dam. 5Lo,al buildin. ,oded ma# di,tate the number of
stalls. Consider the number of elderl# and disabled individuals usin. the dam to
determine the number of disabled -ar+in. stalls6. "f #our dam has not been a,,essible in
the -ast, #ou will want to ,onsider that there will -robabl# be an in,rease in traffi, from
this -o-ulation...9or u- to ?A -ar+in. s-ots, #ou need to have 0 a,,essible s-ot 5bi.
enou.h for a van6, for u- to A@, #ou need to have ? s-ot 50 bi. enou.h for a van6, for u-
to EA #ou need to have = s-ots 50 bi. enou.h for a van6, and u- to 0@@ #ou need ;
s-ots 50 bi. enou.h for a van6.
!ther ,onsiderations
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4terior $i,#,le ra,+s, s,ooters, et,.
"nteriorK &troller -ar+in.
E=terior Re$u#e !ontainer
A trash dum-ster should be lo,ated outside the vi,init# shielded from view with
fen,in. or other materials to obstru,t the view.
Genera-
The entire dam shall be handi,a--ed a,,essible and meet all ADA re8uirements.
The e4terior should ,om-lement the surroundin. area. A se-arate room should be
-rovided for me,hani,al and ele,tri,al e8ui-ment. The minimum floor load shall be 0A@
-ounds -er s8uare foot throu.hout the fa,ilit# to ensure ma4imum fle4ibilit#.
Materia-#>?ini#,e#>!o-or#
$uildin. materials and finishes must be sele,ted on the heav# use e4-erien,ed
in libraries with an em-hasis on durabilit#. Counters and other surfa,es sub*e,t to lon.
term wear shall be ,onstru,ted of Corian, .ranite or other lon. lastin. surfa,e.
Color sele,tions with re,ommendations from the ar,hite,tCinterior desi.ner shall
be made b# the $uildin. Committee and $uildin. &taff. &ele,tion of ,olor shall be
based u-on lon. lastin. a--eal.
?urni#,in*#
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9urnishin.s and e8ui-ment will be bid se-aratel# from the ,onstru,tion bids. The
Ar,hite,t, "nterior Desi.ner, $uildin. Committee and $uildin. &taff will assist in
furnishin.s sele,tion. &,hemati, desi.ns must in,lude furnishin. and shelvin. la#outs.
E-ectrica-
Ade8uate and fle4ible ele,tri,al servi,e must be -rovided for ,urrent and future
uses. Conduit and floor outlets should be -lanned throu.hout the -ubli, and staff areas
in order to -rovide ultimate fle4ibilit#. 9loor outlets should be flushed mounted and
,a--ed. The ??@ volt servi,e s#stem should be ,a-able of su--ortin. ,urrent and
future needs.
Li*,tin*
The li.htin. should be ,ontrolled from a ,entral lo,ation in the staff wor+room.
mer.en,# li.htin. should be -rovided throu.hout the vi,init#. Re-la,ement bulbs
should be available lo,all# and at reasonable -ri,es. Li.htin. should be desi.ned and
installed with sustainable desi.n ,onsiderations.
Te-e",one
Provision should be made for a multiline -hone. The number and lo,ation of
-hone outlets must be ,oordinated with dam staff based u-on ,urrent la#out and future
needs.
Additiona- !on#ideration#
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$uildin. &e,urit# &#stem
9ire Prote,tion &#stem
Material &e,urit# &#stem
Central Clo,+ &#stem or atomi, ,lo,+s
Entrance &8uare 9eet
The floor ,overin. shall allow for heav# foot traffi, and in,lement weather.
&tora.e for ,leanin. materials
Ad*a,ent to Publi, Restrooms
A,,ess to meetin. rooms and restrooms onl#
Ot,er !on#ideration#
Drin+in. 9ountain
Pa# Tele-hone

Pu(-ic Re#troo
Two handi,a--ed a,,essible restrooms should be -rovided b# the main entran,e
with a,,ess near the front door and meetin. room. A famil# restroom ma# be lo,ated
near the -i,ni, area. <ater fau,ets and other ener.# and water effi,ient s#stem should
be used. Ade8uate tem-erature and ventilation ,ontrol is re8uired.
@i"-ine
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Consists of a -ulle# sus-ended on a ,able, usuall# made of stainless steel,
mounted on an in,line. "t is desi.ned to enable a user -ro-elled b# .ravit# to travel from
the to- to the bottom of the in,lined ,able b# holdin. onto, or atta,hin. to, the freel#
movin. -ulle#. Ni-3lines ,ome in man# forms, most often used as a means of
entertainment.
Gaze(o number of .azebos
A small buildin. with o-en sides, often -ut u- in .ardens so that -eo-le ,an sit in
them to en*o# the view.
;azaar
A -la,e where there are small sho-s and stalls o-en for rent for lo,als.
Su#"en#ion ;rid*e
A t#-e of brid.e in whi,h the de,+ 5the load3bearin. -ortion6 is hun. below
sus-ension ,ables on verti,al sus-enders. This t#-e of brid.e has ,ables sus-ended
between towers, -lus verti,al s!spender ca"les that ,arr# the wei.ht of the de,+ below,
u-on whi,h traffi, ,rosses. This arran.ement allows the de,+ to be level or to ar,
u-ward for additional ,learan,e. The sus-ension ,ables must be an,hored at ea,h end
of the brid.e, sin,e an# load a--lied to the brid.e is transformed into a tension in these
main ,ables. The main ,ables ,ontinue be#ond the -illars to de,+3level su--orts, and
further ,ontinue to ,onne,tions with an,hors in the .round. The roadwa# is su--orted
b# verti,al sus-ender ,ables or rods, ,alled han.ers. "n some ,ir,umstan,es the towers
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ma# sit on a bluff or ,an#on ed.e where the road ma# -ro,eed dire,tl# to the main
s-an, otherwise the brid.e will usuall# have two smaller s-ans, runnin. between either
-air of -illars and the hi.hwa#, whi,h ma# be su--orted b# sus-ender ,ables or ma#
use a truss brid.e to ma+e this ,onne,tion. "n the latter ,ase there will be ver# little ar,
in the outboard main ,ables.
!ircu-ation
&-a,e shall be -rovided for the followin.K
Tele-hone s#stem
Deliver# $ins
&e,urit# &#stem
&eatin. for &taff
Lo,+in. mone# drawer
!ther Considerations
&i.na.e identif#in. s-e,ifi, areas
Sta$$
Dire,torIs !ffi,e 0A@302@ s8uare feet
&emi3-rivate s-a,e
Des+C<or+station
&helvin.
9ilin. ,abinet
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Ot,er !on#ideration#
Table
ClosetC&tora.e
Sta$$ .orkroo
The wor+room should be lo,ated near the information des+. Am-le s-a,e
should be -rovided for ,atalo.in. and -re-arin. new materials, shi-ments of new
materials, re-air of dama.ed materials, staff wor+stations, su--l# stora.e and wor+
,ounters.
Additional &-a,e Needs
&in+
&helvin.
Cabinets
Tele-hones
Com-uters
$ulletin $oardC<hite $oard
<aste and re,#,lin. re,e-ta,les
S"ecia- U#e
General Pur-ose Meetin. Room
&hould be desi.ned with fle4ibilit# with .ood a,ousti,s
Room divider ma# be ,onsidered
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
&mall (it,hen &-a,e
Pro*e,tion &,reen
Table and Chair &eatin. or 9loor &eatin.
<irin. 5andCor <ireless6 and le,tri,it# for ,om-uters and other
e8ui-ment
A,,ess to restrooms
Stora*e>Aanitoria->Maintenance
9loor &in+
Tra,+ for han.in. brooms, mo-s, et,.
9loor Drain
<or+ben,h and tool stora.e
Re,e-ta,les for waste and re,#,lin.
Ra+ Materia-#
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
ROAD
Reinfor,in. &teel bars
Tie wire
Cement
As-halt
)ison 5&team roller6
As-halt Tru,+
DAM
&heet Piles
A..re.ates
Cement
Reinfor,in. &teel $ars
MINI O??I!E
C7$ or Con,rete 7ollow $lo,+s
5walls6
C7$C 7ardifle4 Double
(iln dried lumber 5walls
framin.Cdielin. framin.
PJC material 5doorCdoor *amb6
Corru.ated G" sheets 5roofin.6
Mild steel an.le bars 5trusses6
Paint
.,ite+ater Ra$tin*
The followin. e8ui-ment and .ears are to be lent to ,ustomers who wish to tr#
raftin. for their safet#.
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
$elow are the two of the si4 .rades of diffi,ult# in white water raftin.. The# ran.e
from sim-le to ver# dan.erous and -otential death or serious in*uries.
Grade 7' Jer# small rou.h areas, mi.ht re8uire sli.ht maneuverin.. 5&+ill levelK ver#
basi,6
Grade 2' &ome rou.h water, ma#be some ro,+s, mi.ht re8uire some maneuverin..
5&+ill levelK basi, -addlin. s+ill6
@i" Line
@i" Line Bit#. Read# to install +its -rovide an all3in3one a--roa,h to a zi- line
e8ui-ment -a,+a.e.
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
Ga-)anized Meta- Aircra$t !a(-e Man# diameter and len.th sele,tions for
.alanized air,raft ,able. Available in rolls or sele,ted len.ths.
.inc, !a(-e Pu--er Ti.hten #our ,able with a ,able -uller win,h. as# to
ad*ust #our wire ro-e tension.
@i" Line Tro--e&. The trolle# is a s-e,ial t#-e of -ulle# with two tandem
rollers.
!-i(in* %arne## The harness or full bod# harness ,onne,ts the rider to a zi-
line.
;e-a& G-o)e. A .love desi.ned to withstand fri,tion li+e the ,limberDs
bela# .love hel-s #ou ,ontrol zi- line s-eed usin. fri,tion on the ,able.
!a(-e T,i(-e Allows the ,able to loo- ba,+ without +in+in.. <ide sele,tion of
sizes.
Lockin* !ara(iner. Lo,+in. ,arabiners ,an be found in outdoor s-ortin.
stores with ,limbin. .ear.
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
!-i(in* Gear. Good sour,e of ,limbin. .ear easil# ada-table to zi- line
a--li,ations.
!a(-e and .ire Ro"e U-;o-t !-a"#. The '3bolt i sused for ma+in. e#e termination
assemblies. Dro-3for.ed base with heav# he4 nuts. Not for use with -lasti,3,oated wire ro-e.
Man# size o-tions for fittin. to differin. diameter wire ro-es and ,ables.
.e((in* C Lan&ard#. These are used in ,on*un,tion with 8ui,+draws and lo,+in.
,arabiners to ,om-lement #our e8ui-ment fastenin. and tie3down.
!-i(in* Ro"e# These s-e,iall# desi.ned ro-es ,an be used to au.ment the safet#
of #our ,able setu-, or used in ,on*un,tion with the zi-line bra+e s#stem.
;e-a& De)ice# $ela# devi,es hel- #ou ,ontrol the s-eed and lo,+ lan#ards,
ro-es and arrestin. ro-es.
Protecti)e %e-et A helmet s-e,iall# desi.ned for mountaineerin. and ,limbin. offers
-rote,tion for zi- line riders at the landin. -latform and throu.hout the ride.
@i" Line ;rake ;-ock 'sed to bra+e the zi- line rider at the end...atta,h to a -ulle# or
blo,+ on the ,able near the landin.. 9i4 the other end of the bun.ee to a lateral tree or bran,h.
<hen the zi- line trolle# hits the bra+e, the bun.ee be.ins to stret,h and slows the rider.
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
Ro"e Ladder 9un to add to an# ba,+#ard ,limber, zi- line or tree house.
O"erationa- P-an
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
Interrelationships between business enterprise and human satisfactions
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
The La Prenza ,o3Par+ will be o-en from 2am3A-m dail#, even durin.
holida#s. "t will onl# be ,losed on the ?Ath and the =0st of De,ember. Par+ ma# be
,losed without -rior noti,e due to severe in,lement weather.
RENTALS
5No reservations. 9irst ,ome first served.6
TA$L& O C7A"R& RNTAL P -er set 50 table O ; ,hairs6
TNT& 5$ANAAR&6 P -er da#
(APA(CGAR& P -er head
GA@EE;O
P5da# time 52K@@ am to AK@@ -m6
Ma4. Ca-a,it#K 230@ -ersons 5free -ar+ admission6

?inancia- P-an
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
Direct co#t# are dire,tl# attributable to the ,ost ob*e,t. "n ,onstru,tion, the ,osts
of materials, labor, e8ui-ment, et,., and all dire,tl# involved efforts or e4-enses for the
,ost ob*e,t are dire,t ,osts. "n manufa,turin. or other non3,onstru,tion industries the
-ortion of o-eratin. ,osts that is dire,tl# assi.nable to a s-e,ifi, -rodu,t or -ro,ess is a
dire,t ,ost. Dire,t ,osts are those for a,tivities or servi,es that benefit s-e,ifi, -ro*e,ts,
for e4am-le salaries for -ro*e,t staff and materials re8uired for a -arti,ular -ro*e,t.
$e,ause these a,tivities are easil# tra,ed to -ro*e,ts, their ,osts are usuall# ,har.ed to
-ro*e,ts on an item3b#3item basis.
!o#t# u#ua--& c,ar*ed direct-&
Pro*e,t staff
Consultants
Pro*e,t su--lies
Publi,ations
Labor
Material
Indirect co#t# are not dire,tl# attributable to a ,ost ob*e,t. "ndire,t ,osts are
t#-i,all# allo,ated to a ,ost ob*e,t on some basis. "n ,onstru,tion, all ,osts whi,h are
re8uired for ,om-letion of the installation, but are not dire,tl# attributable to the ,ost
ob*e,t are indire,t, su,h as overhead. "n manufa,turin., ,osts not dire,tl# assi.nable to
the end -rodu,t or -ro,ess are indire,t. These ma# be ,osts for mana.ement,
insuran,e, ta4es, or maintenan,e, for e4am-le. "ndire,t ,osts are those for a,tivities or
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
servi,es that benefit more than one -ro*e,t. Their -re,ise benefits to a s-e,ifi, -ro*e,t
are often diffi,ult or im-ossible to tra,e. 9or e4am-le, it ma# be diffi,ult to determine
-re,isel# how the a,tivities of the dire,tor of an or.anization benefit a s-e,ifi, -ro*e,t.
"ndire,t ,osts do not var# substantiall# within ,ertain -rodu,tion volumes or other
indi,ators of a,tivit#, and so the# ma# sometimes be ,onsidered to be fi4ed ,osts.
!o#t# u#ua--& a--ocated indirect-&
'tilities
Rent
Audit and le.al
Administrative staff
8ui-ment rental
Maintenan,e
&e,urit#
Tele-hone
$ill e4-ense
!o#t# eit,er c,ar*ed direct-& or a--ocated indirect-&
Tele-hone ,har.es
Com-uter use
Pro*e,t ,leri,al -ersonnel
Posta.e and -rintin.
Mis,ellaneous offi,e su--lies
!verhead
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
Net "ro$it, also referred to as the (otto -ine, net incoe, or net
earnin*# is a measure of the -rofitabilit# of a venture after a,,ountin. for all ,osts. "n
sim-listi, terms, net -rofit is the mone# left over after -a#in. all the e4-enses of an
endeavor.
"n .eneral usa.e, re)enue is in,ome re,eived b# an or.anization in the
form of ,ash or ,ash e8uivalents. /ales reven!e or revenues is in,ome re,eived from
sellin. .oods or servi,es over a -eriod of time. Ta1 reven!e is in,ome that a
.overnment re,eives from ta4-a#ers.
Return o$ !a"ita->In)e#tent (RO! or ROI) refers to -a#ments ba,+ to
M,a-ital ownersM 5shareholders, -artners, unit holders6 that e4,eed the .rowth 5net
in,omeCta4able in,ome6 of a business.
E<uation#'
Pa&(ack "eriod (! &ear#) D
Cost of Pro*e,t 5A6 .
Annual Cash Revenue 5$6
Return o$ In)e#tent (E) D
Net Profit .
Total "nvestment 4 0@@
'ntil the total revenues 5$6 e4,eed the ,ost of the -ro*e,t 5A6 after #ears of o-eration,
one ,annot de,lare their R!" or R!" -er,enta.eK F(;7G;2G;:G;6G;4) H (A)I
Annua- !a#, Re)enue (;) D 5$0Q$?Q$=Q$;Q$A6
234T5: 5ach years reven!es vary& depending on period,season.
|L a P r e n z a E c o - P a r k
Return o$ In)e#tent (ROI) D
5Gain from "nvestment3Cost of "nvestment6
Cost of "nvestment
TOURISM DEVELOPMENT AND PLANNING
Net Pro$it (P) D &ales revenue 5P6 3 Total ,osts 5P6
Sa-e# Re)enue R Pri,e 5of -rodu,t6 4 )uantit# &old
Gro## "ro$it R sales revenue 3 ,ost of sales and other dire,t ,osts
O"eratin* "ro$it R Gross -rofit 3 overheads and other indire,t ,osts
E;IT (earnin*# (e$ore intere#t and ta=e#) R o-eratin. -rofit Q non3o-eratin. in,ome
O"eratin* incoe R Revenue B !-eratin. e4-enses
Net "ro$it R Pre3ta4 -rofit B ta4
Marketin* P-an
I0 Trend#
6ellness TravelK
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
"n res-onse to this .rowin. domesti, trend, La Prenza Dam has
made Marilao and $ula,anIs wellness -rodu,t offerin.s more visible to
,onsumers, in,ludin. advertisin., featurin. s-as and outdoor
re,reation.

7!linary To!rism
Culinar# travelers, defined as those who travel for uni8ue and
memorable eatin. or drin+in. e4-erien,es, ma+e u- rou.hl# one3fifth
of the Phili--inesI leisure travelin. -o-ulation. Com-ared to the
avera.e leisure traveler, wine and ,ulinar# travelers are more affluent,
better edu,ated, and ta+e -art in more a,tivities while travelin., ma+in.
this a lar.e, a,tive, and lu,rative mar+et for destinations and other
travel mar+eters.
51treme -en 8 and -en 9 Mar0ets
Tar.et audien,es in these mar+ets are t#-i,all# ,omin. from short
haul destinations or MarilaoIs nei.hborin. towns. <hile these travelers
do not s-end as mu,h mone# and travel as far as our established
affluent S,it# -eo-leT the# have the -otential to do so as the# .row into
their ,areers and famil# lives. $# establishin. Marilao as a -remier
travel destination with them now, the# will ,ontinue to loo+ at va,ations
in Marilao as the# .row older and move into a hi.her in,ome bra,+et.
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
II0 Tar*et Market#
The ,on,e-t of tar.et mar+ets is one of the most basi,, #et most im-ortant
as-e,ts of mar+etin.. There is no su,h thin. as the S.eneral -ubli,.T "t is
unrealisti, to thin+ that #ou ,an attra,t ever#one. Definin. #our tar.et mar+et
hel-s #ou de,ide where to ,ommit resour,es and what +inds of -romotional
methods and messa.es to use. Define #our tar.et mar+et5s6 s-e,ifi,all# in
terms ofK
U Demographics: a.e, in,ome, marital status, em-lo#ment status.
U PsychographicsK reads ma.azines, attends s-ortin. or ,ultural
events, and dines out on,e a month, member of a fre8uent fl#er ,lub.
U Residence: where does #our mar+et liveV
U Social group: affluent ,ou-les without ,hildren, affluent families
with one or more +ids, #oun. families with one or more ,hildren,
sin.les.
U Activities: what do the# want to do, in,ludes va,ation versus
business travelers, visitin. friends and famil# versus stri,tl# va,ation
travel, as well as s-e,ifi, a,tivities su,h as visitin. ,ultural sites, resort
visits, and .olf
U Motives or benefits: what are -eo-le tr#in. to .et out of their
tri-, what are the# loo+in. forV
U Past experience: have the -eo-le in #our mar+et visited #our
area before 5i.e., re-eat visitors6 or are the# first time visitorsV
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
U Planning frame: how far in advan,e do -eo-le in #our mar+et
-lan their tri-s/ one wee+, one month, or are the# s-ontaneousV
The followin. are e4am-les of sele,tion of tar.et mar+ets based on
demo.ra-hi,s, residen,e 5.eo.ra-hi, lo,ation6, and a,tivities.
<ith limited resour,es Marilao -lans to tar.et in3state metro-olitan
mar+ets with an em-hasis on &an %ose del Monte, Me#,aua#an and $o,aue. &an %ose
del Monte is onl# =@ minutes from Marilao, whilst Me#,aua#an is an hour awa# and
$o,aue is 1@minutes awa#. Marilao -lans to tar.et the lu,rative ni,he mar+ets of the
histori, herita.e and ,ulinar# arts traveler. <e also fo,uses -rimaril# on the domesti,
mar+etB visitors mainl# travel b# P'Js 5*ee-ne#Ctri,#,le6. <e s-e,ifi,all# tar.et
residents and visitors in the Me#,aua#an3Marilao River *un,tion as it runs throu.h the
dam itself. <e would also li+e to in,or-orate a few advertisin. -ro*e,ts that rea,h a
national audien,e with an em-hasis on rea,hin. ,ulture and herita.e travelers and
outdoor re,reation enthusiasts, and ,limate3,ons,ious travelers who mat,h their
demo.ra-hi, -rofile. <e tar.et mature travelers with time and dis,retionar# in,ome.
III0 Marketin* Strate*ie#
!ur mar+etin. a,tivities in,ludeK
U News-a-er advertisin./ 5MarileNews, the !ffi,ial Publi,ation of Marilao6
U <eb3based -romotional -ro.rams/ 5www.marilao..ov.-h/
www.fa,eboo+.,omCMarileNews6
U "tinerar#Cevents ,ollateral -ie,es/ 57alaman. Dilaw 9estival3 Ma# 26
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
U 4tensive -ubli, relations to obtain -ositive media ,overa.e. 5so,ial
networ+in. sitesK e... twitter, fa,eboo+, m#s-a,e, tumblr, insta.ram, et,.6
IV0 Tar*et Market#
This se,tion of our -lan in,ludes -lans and -ro,edures for tra,+in. ea,h
t#-e of mar+etin. a,tivit# we are usin.. Tra,+in. hel-s monitor the effe,tiveness of ea,h
mar+etin. a,tivit# and is es-e,iall# hel-ful with our overall -ro.ram evaluation. 7ere are
some t#-es of media alon. with ideas for tra,+in. their effe,tiveness. The te,hni8ues
will var# de-endin. on our -rodu,t t#-e and mar+et.
U Direct arketin* 3 <ith -ostal mailin.s, tra,+in. is relativel# sim-le.
"n,lude on the mailin. label a ,ode 5,alled a +e# ,ode or a sour,e ,ode6 that
,orres-onds with the mailin. list so we +now whi,h list is -rodu,in..
U Internet arketin* 3 'suall#, this is easil# tra,+ed be,ause it is based
on ,li,+3throu.h or -a.e im-ressions. !ur web administrator should be able to -rovide
re-orts that indi,ate the number of ,li,+3throu.hs that a,tuall# led to -romotion. Also,
we would use uni8ue 'RLs that dire,t to our <eb site to tra,+ usersI res-onse to a
s-e,ifi, -romotion or ,am-ai.n.
U Prootion# 3 Most ,losed -romotions are basi,all# Sself3tra,+in.T
be,ause the# re8uire the ,ustomer to do somethin., su,h as fill out an entr# form
5tra,+able6, turn in a ,ou-on, feedba,+ sli- 5tra,+able6, or lo.3on to a <eb site to ,laim
a -rize 5also tra,+able6. !-en -romotions, su,h as sales, re8uire a little more wor+ to
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
tra,+, althou.h the# ,an be tra,+ed in a .eneral wa# b# notin. in,reased sales for that
time -eriod, store, re.ion, or whatever the -arameters of the sale.
U E)ent# 3 An event is also tri,+# to tra,+. Pou +now how man# -eo-le
attended, but do #ou +now how man# sales o,,urred as a resultV <e ,an issue
,ou-ons at the event that ,an be tra,+ed, offer other s-e,ial deals, or even allow
attendees to *oin a s-e,ial ,lub. <e have to be ,reative in order to tra,+ the true sales
results of a bi. event.
U Trade S,o+# 3 A trade showIs effe,tiveness ,an be tra,+ed b# ,olle,tin.
the ri.ht information at the show and followin. u- on it. These results must also be
tallied and re,orded. The su,,ess of trade show attendan,e ,an be measured b# the
number of ,onsumers who re8uested information from our booth, or the number of tour
o-erators or travel a.ents who re8uested s-e,ifi, information on #our destination or
business.
U Data Ana-&#i# C Stora*e 3 The tabulated results and ,ustomer
information is ver# valuable information. <e will ma+e sure that we will routinel# ba,+
u- the s#stem where this data is +e-t and +ee- ,o-ies in safe -la,es. The ,ustomer
data is e4tremel# valuable to our future dire,t3mar+etin. efforts, and must be +e#ed in
,orre,tl# and a,,uratel#.
<e are a ,ombination of mass mar+et and ni,he mar+et, as we would be
o-enl# a,,essible to lo,als durin. -ea+ seasons 5mass6, and we would still be -rovidin.
uni8ue tourism mi4es durin. lean seasons. Amon. resorts whi,h are ,ommonl#
s,attered all throu.hout the -rovin,e of $ula,an, onl# La Prenza ,o3Par+ show,ases
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
the ri,h ,ulture, nature and deli,a,# of its town, Marilao, simultaneousl# durin. the
7alaman. Dilaw 9estival, the -ea+ season of the #ear. <e sell e4-erien,eK a memor#
that will be remembered b# the ,ustomers who wish to tr# a new venture that ,rosses
nature, travelin. and wellness, with food of ,ourse.
Socio-Econoic

.e +i-- create -i)e-i,ood to t,e -oca- Mari-eJan counit&0
This -ro*e,t aims to .enerate more in,ome and ta4es for the
.overnment while em-owerin. the lo,als with entre-reneurshi- and
mar+etin. s+ills.
.e #u""ort #u#taina(-e touri# de)e-o"ent0
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
Most of us res-e,t our natural environment and want to -rote,t it from
needless destru,tion. &ustainable develo-ment allows the -resent
.eneration to use natural resour,es whilst -reservin. it for the benefits
of the future .enerations.
.e ,a)e $u--& e#ta(-i#,ed a connection (et+een t,e t,ree #ector# o$ t,e
counit&' t,e "u(-icK t,e "ri)ate and t,e -oca- counit&0
This -ro*e,t has su,,essfull# in,or-orated the three as-e,ts of the
,ommunit# in a -rodu,tive ,#,le. The .overnment shall be the main
,ontributor of this -ro*e,tIs su,,essK the o-erational and finan,ial
runner. The -rivate se,tor would be lendin. additional the small3s,ale
businessmen who will rent the bazaars be the sour,e of ta4 and
in,ome, The ,ommunit# wor+s fle4ibl#/ the# are both the tar.et mar+et
and -rivate se,tor. The ta4es and in,ome would be used to hel- the
o-eration of the -ar+. $oth will su--ort this ,ontinuous ,#,le until it
re-eats itself on,e more.
.e can "roote cu-inar& touri# and +e--ne## tra)e-K ne+ arketin* i=e# &et to
(e di#co)ered and e#ta(-i#,ed0
A""endice#
|L a P r e n z a E c o - P a r k
TOURISM DEVELOPMENT AND PLANNING
www.wi+i-edia.or.
www.marilao..ov.-h
www.wi+ima-ia.or.
www.-anoramio.,om
www.mtbe4-lorations.blo.s-ot.,om
www.lamesae,o-ar+.multi-l#.,omC*ournal
www.,.-ino#.or.
|L a P r e n z a E c o - P a r k