Customers

SAP serves > 258,000 customers in 180 countries

> 80% of SAP customers are SMEs
SAP customers include:
o 86% of the Global Fortune 500
o 98% of the 100 most valued brands
o 100% of the Forbes top scoring
sustainability companies
Our Customers produce
o 78% of the worlds food
o 82% of the worlds medical devices
o 86% of the worlds athletic footwear
74% of the worlds transaction revenue
touches an SAP system
1

SAP touches $16 trillion of retail purchases
around the world
1

Financials (non-IFRS@const. currency)
Financial results FY 2013
o SSRS
2
revenue 14.03 bn (+11%)
o SW&Cloud
3
revenue 5.28 bn (+11%)
o Sales revenue 16.90 bn (+8%)
o 4 years of double-digit SSRS growth
Financial results Q1 2014
o Cloud subscr.&support rev. 221 mn (+38%)
o SW&Support

revenue 2.84 bn (+7%)
o SSRS
2
revenue 3.1 bn (+9%)
o Sales revenue 3.7 bn (+6%)

Outlook 2014 (non-IFRS @ const. curr.)
Cloud subscr.&support rev.: 950-1,000 mn
SSRS
2
revenue to increase by 6% - 8%
Operating profit in a range of 5.8 - 6.0 bn
Mid-term Objectives by 2017
Revenue: > 22 bn., of which 3.0 - 3.5 bn cloud
Operating margin: 35% (non-IFRS)
Strategy
Drive business innovation through simplification:
SAP simplifies solutions, consumption and
customer engagement
Focus on new growth areas in the core:
o Big Data and HANA Platform expansion
o Business-to-Business-to-Consumer solutions
o Industry Focus: financial services, retail,
public services&healthcare
o Fast growth markets
Become THE cloud company powered by HANA
o Industry Portfolio (incl. SAP Business Suite)
o Complete Lines of Business Portfolio
o Analytics
o 3
rd
party Applications

1 Source: McKinsey/SAP analysis update 4/2013
2 SSRS: Software- and Software related Services
3 SW&Cloud: Software and Cloud Subscriptions
MARKET POSITION
ENTERPRISE APPLICATION SOFTWARE
SAP is market leader in
o applications
o analytics
o mobility solutions
Fastest growing database vendor
Industrys broadest portfolio of modular and suite
solutions on premise, in cloud and hybrid: cus-
tomers have full choice of consumption model
TOP CLOUD VENDOR
Fastest growing company at scale in the cloud
Run rate (projected 4 quarter turnover): > 1.1 bn
Largest cloud user base: >36 mn subscribers
Largest cloud portfolio: >30 solutions for all lines
of business + business suite
Market leader in Human Capital Man. solutions
Market leader in business networks: Spend
volume > US$0.5 trillion, 1.5 mn registered users
Leading social business platform: 12 mn users
LEADING MOBILITY VENDOR
Market leader for mobile business applications:
>130 mn mobile users
SAP mobile solutions reach 6.1 billion mobile
subscribers via text messaging
1.8 bn text messages per day delivered by SAP
Mobile Platform
Innovation
14 Development centers (SAP Labs) worldwide
100 development locations worldwide
13 Co-Innovation and Living Labs worldwide
21 Research locations worldwide
Innovation Center in Potsdam, Germany
Partner network with >11,500 SAP partner
companies around the world
SAP Ventures: Invested in >150 IT startups
globally since 1996
o US$1.4 bn capital under management
o Operates independently from SAP
o Gives SAP early visibility and access to mar-
kets, trends & innovation
Employees and Basic Facts

Headquarters: Walldorf, Germany
Founded: April 1, 1972
Listing: Frankfurt, New York
66,750 employees worldwide (31/3/2014)
o EMEA: 31,199
o Americas: 19,522
o APJ: 16,029
>120 nationalities worldwide
nearly 80 nationalities at headquarters
SAPS END-TO-END SOLUTIONS
Simple user experience designed with a mobile first
mindset
1 APPLICATIONS
Packaged solutions for 25 industries and
11 lines-of-business
SAP Business Suite optimizes all business-
critical processes, including finance, marketing,
human resources, procurement
Rapid Deployment Solutions provide quick
availability of applications (as little as 9 days in
some cases)
2 ANALYTICS
SAP is the market leader in products for business
analysis (business intelligence) and a technology
leader for real-time analysis anytime, anywhere for:
Enterprise Information Management (EIM)
Enterprise Performance Management (EPM)
Governance, Risk & Compliance (GRC)
Business Warehouse, Business Intelligence,
Enterprise Portfolio Management, Govern-
ance/Risk/Compliance, Big Data)
3 SAP HANA PLATFORM

SAP HANA is the market-leading technology for
real-time computing:
o Open platform
o Basis for all major SAP solutions, will become
underlying technology for all SAP applications
o >3,200 customers, >600,000 active users
o Suite on HANA: ~1,000 customers
SAP HANA Cloud Platform enables customers
to extend existing Cloud applications or quickly
develop entirely new ones
HANA is the platform for by
o 1,200 startups
o 2,000 Software and Tech partners
o 3,000 Service partners
o 4,000 Solution resellers
>10,000 times faster than traditional databases
(data analysis)
Example: SAP HANA reduces the analysis and
comparison of human DNA from 3 weeks to
<3 minutes and allows to combine numerous
analyses, i.e. for individualized cancer therapies
HANA Enterprise Cloud: Customers get access
to the full potential of HANA via managed Cloud.
Useful links:
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SAP Global Corporate Affairs
April 17, 2014
SAP at a Glance: The World's Largest
Provider of Enterprise Software
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and
industries run better. From back office to boardroom, warehouse to storefront, on premise to cloud,
desktop to mobile device SAP empowers people and organizations to work together more efficiently
and use business insight more effectively to stay ahead of the competition. SAP applications and ser-
vices enable customers to operate profitably, adapt continuously, and grow sustainably.