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com
WhereGuestBook

.
Written with affluent
travelers in mind,
Where GuestBook

is an annual, in-
room, museum-quality
coffee table book that
readers are compelled
to pick up and linger
overtimely yet
timeless, elegant,
poetic and reflective
of the soul and
spirit of the city they
are visiting.
Through stunning
photography, insight-
ful essays, exclusive
celebrity interviews and
neighborhood profiles,
Where GuestBook
introduces visitors to
the essence of the city.
The New York City
edition reaches upscale
spenders at more than
85 of the three- four-
and five-star hotels
found throughout the
sprawling metropolis.
The essence of NEW YORK
NEW YORK WhERE GuEstBOOK

the traveler. the hotel guest. In their hotel

room. Out on the town. Where GuestBook

guides them throughout their stay and along
the way. We bring the sights.
the sounds. the tastes. the culture.
the shops. the neighborhoods. the art.
the fun. the city. Where GuestBook.
In Every Edition
FIRst LOOK
A brief, visual overview of the city
and its top attractions. From must-see
landmarks to hidden local treasures,
this eclectic lineup showcases the areas
unique character.
FEatuREs
Gorgeous photography, thoughtful
articles, insightful essays and celebrity
interviews encapsulate the essence of the
city, engaging readers who know it well
and those who are experiencing it for the
first time.
NEIGhBORhOOds
Covering the quintessential and the
colorful, these pages provide an overview
of the citys principal neighborhoods.
LIstINGs
A well-edited roundup of the citys best
shopping, dining, entertainment, tours,
museums, attractions and more. Timely
sidebars and a comprehensive collec-
tion of listings give readers the practical
information they need to make the most
of their time in the city.
Published since 1937,
Where GuestBook
is distributed
exclusively in-room at
a select collection
of upscale hotels.
available in 34 cities
throughout the u.s.,
and in hong Kong.
wheretraveler.com
Demographic Profle
NEW YORK WhERE GuEstBOOK

Reader demographics
Gender
Male 49.9%
Female 50.1%
average age 49.6
Marital status
Married 77.5%
Unmarried* 22.5%
*single, partnered, separated, widowed, divorced
affluence MMR Index
Average Household Income $238,000 151
Average Household Net Worth $1,441,000 N/A
Average Savings & Investment Portfolio $956,000 N/A
Education and Employment MMR Index
Graduated College+ 75.5% 135
Post-Graduate Study/Degree 46.7% 221
Professional/Managerial Employment 67.1% 123
Reader Engagement
98.7% of readers obtain the book in-room
Readers spend an average of 42 minutes, in total,
enjoying Where GuestBook.
More than half of Where GuestBook readers are
repeat readers.
Readers refer to the book 3.1 times during their trip.
Readers take action as a direct result of reading
Where GuestBook.
*Source: 2008 Where GuestBook

Readership Study,
MMR (Monroe Mendelsohn Research), Custom Media Research
NEW YORK WhERE GuEstBOOK

wheretraveler.com
Visitors vs. Residents
54.3 MILLION
vIsItORs
8.4 MILLION
REsIdENts
NEW YORK CITY is one of the leading
visitor destinations in the U.S. Every year,
54.3 million travelers spend more than
39.4 billion in NEW YORK CITY.
total annual visitor
Expenditures
*
Accommodations: 10 billion
Food & Beverage: 7.4 billion
Entertainment: 4.2 million
Shopping: 8 million
Transportation: 6.8 million
vs.
Compare...
NEW YORK CITY
Visitor population of 54.3 million
Spend 39.4 billion a year
Dine out for every meal
Shop 365 days a year
Attend a show, attraction, etc.,
every day
NEW YORK CITY
Resident population of 8.4 million
Have a set budget
May dine out once a week
May shop twice a month
May attend a show, attraction,
etc., once a month
54.3 MIL
10 MIL
accommodations
27%
Food & Beverage
20%
Entertainment
11%
shopping
22%
transportation
18%
*Source: NYC & Company 2012 and preliminary
2013 statistics. Total might not sum due to rounding.
wheretraveler.com
NEW YORK WhERE GuEstBOOK

Reaching more than 4.5 million readers annually and distributed in more than 27,000 hotel rooms.
Distribution
Proudly distributed in room at
these locations:
70 Park Ave. Hotel
Affinia 50
Affinia Dumont
Affinia Gardens
Affinia Manhattan
Affinia Shelburne
AKA: Central Park South
AKA: Sutton Place
AKA: Times Square
AKA: United Nations
Algonquin, The
Allegria Hotel - Long Beach, NY
Alternative Business
Accommodations (ABA)
Beekman TowerSilver Suite
Residences
Belvedere Hotel
Benjamin, The
Blakely New York Hotel
Bristol Plaza, The
Carlton on Madison, The
Carlyle, The
Condor Hotel Brooklyn
Conrad New York
Cornell Club, The
Court, The
Courtyard by Marriott
Manhattan/Fifth Ave.
Courtyard by Marriott
Manhattan/Upper East Side
DREAM Hotel
Duane Street Hotel
Dylan Hotel
Eurostar Wall Street
Harvard Club, The
Hilton Manhattan East
Hotel Azure
Hotel Beacon
Hotel Indigo
Hotel Indigo Brooklyn
Hotel Hugo
Htel Plaza Athne New York
Hotel Wales
InterContinental New York
Barclay, The
Iroquois New York, The
Kimberly, The
Langham Place, Fifth Avenue
Loews Regency
Lombardy New York, The
Lotos Club
Lowell, The
Lucerne, The
Manhattan Club, The
Millenium Hilton
Millennium Broadway
Hotel New York
New York Athletic Club
New York Marriott at the
Brooklyn Bridge Hotel
New York Hilton Midtown
New York Marriott
Downtown
New York Marriott
East Side
New York Marriott Marquis
Times Square
New York Palace, The
NH Jolly Madison Towers
NIGHT Hotel
Novotel Hotel
Omni Berkshire Place
One UN Plaza Hotel
Park Lane Hotel, The
Pearl, The
Pierre, A Taj Hotel,
New York, The
Plaza, The
Premier, The
Princeton Club
of New York, The
Residence Inn New York
Manhattan/Midtown East
Roosevelt Hotel, The
San Carlos Hotel
Sherry-Netherland Hotel, The
Sofitel New York
St. Regis New York, The
TIME Hotel
Trump International
Hotel & Tower

New York
Trump SoHo

New York
Tuscany, The
Union League Club
University Club, The
W Downtown
W Hoboken
W Times Square
W Union Square
Waldorf Astoria New York, The
Warwick New York, The
West 57th Street by
Hilton Club
Westin New York
Grand Central, The
Westin New York, The
at Times Square
Yale Club of New York City, The
wheretraveler.com
NEW YORK WhERE GuEstBOOK

Ad Rates and Sizes

2-Page spread
Bleed: 20 1/4" x 10 1/4"
Full Page
Bleed: 10 1/4" x 10 1/4"
*Bleed safety: Keep all live matter 1/4 from the trim size on all four sides.
**Add 1/4 on each side of center line of spine for safety margin.
All ads must conform to the dimensions above. If they do not, the ad will be
modified to fit the appropriate space at the advertisers expense.
uNIt tRIM BLEEd* NON-BLEEd
2-Pg. Spread** 20" x 10" 20 1/4" x 10 1/4" 18 1/2" x 8 1/2"
Full Page 10" x 10" 10 1/4" x 10 1/4" 8 1/4" x 8 1/2"
1/8 = .125
1/4 = .25
1/2 = .5
7/8 = .875
5/16 = .3125
15/16 = .9375
usEFuL MEasuREMENts:
uNIt 1 aNNuaL
2-Page Spread Display $47,880
Full Page Display $26,600
Full Page Format $21,320
1/2 Vertical Page $14,715
1/3 Vertical Page $12,740
1/4 Page Format (Horizontal) $11,750
1/6 Page Format (Horizontal) $7,500
Opposite TOC $30,590
Look Book Photo Production Charge $600
NEW YORK WhERE GuEstBOOK

wheretraveler.com
Formatted Ad Examples
4 WHERE GUESTBOOK
S PECI AL ADVERTI S I NG S ECTI ON
GROUP AREA NAME
AD HEAD
50 wds. Myriad Pro Light Semi
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Chicago Beach Marina, 300 Alton Rd.,
Ste 100, North Shore, www.url.com
312.497.1271
AD HEAD
50 wds. Myriad Pro Light Semi
Extended. text. vel dolent nimdolore
modolore dolore si blamconse mag-
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Chicago Beach Marina, 300 Alton Rd.,
Ste 100, North Shore, www.url.com
312.497.1271
AD HEAD
50 wds. Myriad Pro Light Semi
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modolore dolore si blamconse mag-
nibb esto lamam, sumvolor iure dit
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Chicago Beach Marina, 300 Alton Rd.,
Ste 100, North Shore, www.url.com
312.497.1271
AD HEAD
50 wds. Myriad Pro Light Semi
Extended. text. vel dolent nimdolore
modolore dolore si blamconse mag-
nibb esto lamam, sumvolor iure dit
autat velis etuerat nismodo lorerat alisit
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Chicago Beach Marina, 300 Alton Rd.,
Ste 100, North Shore, www.url.com
312.497.1271
AD HEAD
50 wds. Myriad Pro Light Semi
Extended. text. vel dolent nimdolore
modolore dolore si blamconse mag-
nibb esto lamam, sumvolor iure dit
autat velis etuerat nismodo lorerat alisit
inibh alisit inercil fo exe alisit inercil fo
exercil fo bre nibh rcil fo bre nibh nis-
modo lorerat alisit inercil fo
Chicago Beach Marina, 300 Alton Rd.,
Ste 100, North Shore, www.url.com
312.497.1271
AD HEAD
50 wds. Myriad Pro Light Semi
Extended. text. vel dolent nimdolore
modolore dolore si blamconse mag-
nibb esto lamam, sumvolor iure dit
autat velis etuerat nismodo lorerat alisit
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exercil fo bre nibh rcil fo bre nibh nis-
modo lorerat alisit inercil fo
Chicago Beach Marina, 300 Alton Rd.,
Ste 100, North Shore, www.url.com
312.497.1271
1.875 x 2.24
1.875 x 2.24
1.875 x 2.24
1.875 x 2.24 1.875 x 2.24
1.875 x 2.24
1.875 x 2.24
6 Per Page Group or Format ads
2 WHERE GUESTBOOK
S PECI AL ADVERTI S I NG S ECTI ON
127 wds. Myriad Pro Light SemiExtended. DumTim
re modolore dolore si blamconse magnibb esto
dolor ad you magna amei nor doleni nim dolor
modolore nibb et lamam, sumvolor iure dit autat
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dolor magna amet nos nibh et lamam, sumvolor
iure dit motit vul you magna amet nos dolent nim
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nibb esto dolor ad im dolore modolore dolore si
blamconse magnibb esto
AD HEAD
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dolor ad you magna amei nor doleni nim dolor
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dolor magna amet nos nibh et lamam, sumvolor
iure dit motit vul you magna amet nos dolent nim
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blamconse magnibb esto
AD HEAD
127 wds. Myriad Pro Light SemiExtended. DumTim
re modolore dolore si blamconse magnibb esto
dolor ad you magna amei nor doleni nim dolor
modolore nibb et lamam, sumvolor iure dit autat
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do less smoduptate. Blamconse magnibbh esto
dolor magna amet nos nibh et lamam, sumvolor
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AD HEAD
XXX Street Name, City Name
XXX.XXX.XXXX
www.url.com
XXX Street Name, City Name
XXX.XXX.XXXX
www.url.com
XXX Street Name, City Name
XXX.XXX.XXXX
www.url.com
FORMAT AREA NAME
2.7 x 2.8 2.7 x 2.8 2.7 x 2.8
3 Per Page Group or Format ads
3 WHERE GUESTBOOK
S PECI AL ADVERTI S I NG S ECTI ON
AD HEAD HERE
110 wds. Myriad Pro Light SemiExtended. Sissy Baby Sport Fishing. vel dolent nimdolore modolore dolore
si blamconse magnibb esto dolor ad you magna amei nor doleni nimdolor modolore nibb et lamam, sum
volor iure dit autat velis etuerat nismodo lorerat alisat nibb exercil for do less smoduptate. Blamconse mag-
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Miami Beach Marina, 300 Alton Rd., Ste 100, South Beach, www.url.com786.497.1271
AD HEAD HERE
110 wds. Myriad Pro Light SemiExtended. Sissy Baby Sport Fishing. vel dolent nimdolore modolore dolore
si blamconse magnibb esto dolor ad you magna amei nor doleni nimdolor modolore nibb et lamam, sum
volor iure dit autat velis etuerat nismodo lorerat alisat nibb exercil for do less smoduptate. Blamconse mag-
nibbh esto dolor magna amet nos nibh et lamam, sumvolor iure dit motit vul you magna amet nos dolent
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fo bre nibh et lamam, sumvolor iure dit autat velis etuerat nismodo lorerat alisit inibh exercil fo
Miami Beach Marina, 300 Alton Rd., Ste 100, South Beach, www.url.com786.497.1271
AD HEAD HERE
110 wds. Myriad Pro Light SemiExtended. Sissy Baby Sport Fishing. vel dolent nimdolore modolore dolore
si blamconse magnibb esto dolor ad you magna amei nor doleni nimdolor modolore nibb et lamam, sum
volor iure dit autat velis etuerat nismodo lorerat alisat nibb exercil for do less smoduptate. Blamconse mag-
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Miami Beach Marina, 300 Alton Rd., Ste 100, South Beach, www.url.com786.497.1271
AD HEAD HERE
110 wds. Myriad Pro Light SemiExtended. Sissy Baby Sport Fishing. vel dolent nimdolore modolore dolore
si blamconse magnibb esto dolor ad you magna amei nor doleni nimdolor modolore nibb et lamam, sum
volor iure dit autat velis etuerat nismodo lorerat alisat nibb exercil for do less smoduptate. Blamconse mag-
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Miami Beach Marina, 300 Alton Rd., Ste 100, South Beach, www.url.com786.497.1271
GROUP AREA NAME
2.9 x 1.7
2.9 x 1.7
2.9 x 1.7
2.9 x 1.7
4 Per Page Group or Format ads
1 WHERE GUESTBOOK
S PECI AL ADVERTI S I NG S ECTI ON
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AD HEAD HERE
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AD HEAD HERE
XXX Street Name, City Name
XXX.XXX.XXXX
www.url.com
XXX Street Name, City Name
XXX.XXX.XXXX
www.url.com
FORMAT AREA NAME
4 x 3.8 4 x 3.8
2 Per Page Group or Format ads
1 photo
text
2.7 x 2.8
127 words
1 photo
text
4 x 3.8
154 words
1 photo
text
1.875 x 2.24
50 words
1 photo
text
2.9 x 1.7
110 words
NEW YORK WhERE GuEstBOOK

wheretraveler.com
Full-Page Formatted Ad Examples
Designed to flow seamlessly with editorial features and
listings sections, full-page formatted ads have a clean,
sophisticated design that grabs readers attention.
13 WHERE GUESTBOOK
S PECI AL ADVERTI S I NG S ECTI ON
AD HEAD
227 wds. MyriadProLight Semi Extended8/12pt text. Duispum
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blamconse magnibb esto dolor ad you magna amei nor
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etuerat nismodo lorerat alisit inibh exercil for do lessi. Duispum
dolobor perili quat, vel dolent nimdolore modolore dolore
MENU HIGHLIGHTS
Menu Subhead
Menu Items Here
Sea Scallops
Oyster & Seafood Platter
Wild MushroomRisotto
Trio of Soups
Salads
Organic Baby Beet Salad
Dungeness Crab with
Hearts of Palm
Classic Caesar Salad
Entres
Roasted Colorado
Rack of Lamb
Flambed Beef Tenderloin
Crusted Wild Salmon
Local and domestic wines
Award Winning
40,000 Bottle Cellar
XXX Street Name, City Name
XXX.XXX.XXXX
www.url.com
FORMAT AREA NAME
6.125 x 3.8
1.875 x1.875
Award Winner
www.dirona.com
11 WHERE GUESTBOOK
S PECI AL ADVERTI S I NG S ECTI ON
FORMAT AREA NAME
4 x 2.5
AD HEAD
156 wds. MyriadProLight Semi Extended8/12pt text. Duispum
dolobor perili quat, vel dolent nimdolore modolore dolore si
blamconse magnibb esto dolor ad you magna amei nor
doleni nim dolor modolore nibb et lam am, sum volor iure
dit autat velis etuerat nismodo lorerat alisat nibb exercil for
do less smoduptate. Blamconse magnibbh esto dolor magna
amet nos nibh et lam am, sum volor iure dit motit vul you
magna amet nos dolent nim dolore modolbre nibh et lam
am, sumvolor iure dit autat velis etuerat nismodo lorerat alisit
inibh exercil for do lessi b et lam am, sum volor iure dit autat
velis etuerat nismodo lorerat alisat nibb exercil for do less
smoduptate. Blamconse magnibbh esto dolor magna amet
nos nibh et lam am, sum volor iure dit motit vul you magna
amet nos dolent nim dolore modolbre nibh et lam am, sum
volor iure dit autat velis etuerat nismodo lorerat al.
Duispum dolobor perili quat, vel dolent nim dolore mod-
olore dolore si blamconse magnibb esto dolor ad you magna
amei nor doleni nim dolor modolore nibb et lam am, sum
volor iure dit autat velis etuerat nismodo lorerat alisat nibb nim
dolore modolbre nibh et lamam, sumvolor iure dit autat velis
etuerat nismodo lorerat alisit inibh exercil for do lessi. Duispum
dolobor perili quat, vel dolent nim dolore modolore dolore
si blamconse magnibb esto dolor ad you magna amei nor
doleni nimdolor modolore nibb eDuispumdolobor peril
XXX Street Name, City Name
XXX.XXX.XXXX
www.url.com
5 x 5.3
2.5 x 2.4
Full-Page Format alt.2
1 photo
2 photos
text
5 x 5.3
2.5 x 2.4
156 words
10 WHERE GUESTBOOK
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FORMAT AREA NAME
4 x 2.5
200 wds. MyriadProLight Semi Extended8/12pt text. Duispum
dolobor perili quat, vel dolent nimdolore modolore dolore si
blamconse magnibb esto dolor ad you magna amei nor
doleni nim dolor modolore nibb et lam am, sum volor iure
dit autat velis etuerat nismodo lorerat alisat nibb exercil for
do less smoduptate. Blamconse magnibbh esto dolor magna
amet nos nibh et lam am, sum volor iure dit motit vul you
magna amet nos dolent nim dolore modolbre nibh et lam
am, sumvolor iure dit autat velis etuerat nismodo lorerat alisit
inibh exercil for do lessi b et lam am, sum volor iure dit autat
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AD HEAD
XXX Street Name, City Name
XXX.XXX.XXXX
www.url.com
6.375 x 4.14
1.8 x 2
Full-Page Format alt.1
1 photo
2 photos
text
6.375 x 4.14
1.8 x 2
200 words
9 WHERE GUESTBOOK
S PECI AL ADVERTI S I NG S ECTI ON
AD HEAD
310 wds. Myriad Pro Light Semi Extended 8/12pt text. Duispum dolobor perili quat,
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XXX Street Name, City Name
XXX.XXX.XXXX
www.url.com
FORMAT AREA NAME
4 x 2.5
Full-Page Format
3 photos
text
4 x 2.5
310 words
Full-Page Format with Menu Format
14 WHERE GUESTBOOK
S PECI AL ADVERTI S I NG S ECTI ON
AD HEAD
227 wds. MyriadProLight Semi Extended8/12pt text. Duispum
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etuerat nismodo lorerat alisit inibh exercil for do lessi. Duispum
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MENU HIGHLIGHTS
Menu Subhead
Menu Items Here
Sea Scallops
Oyster & Seafood Platter
Wild MushroomRisotto
Trio of Soups
Salads
Organic Baby Beet Salad
Dungeness Crab with
Hearts of Palm
Classic Caesar Salad
Entres
Roasted Colorado
Rack of Lamb
Flambed Beef Tenderloin
Crusted Wild Salmon
Local and domestic wines
Award Winning
40,000 Bottle Cellar
XXX Street Name, City Name
XXX.XXX.XXXX
www.url.com
FORMAT AREA NAME
6.125 x 3.8
1.875 x1.875
Award Winner www.dirona.com
3 x 3.8 3 x 3.8
Full-Page with Menu Format alt. 1
1 photo
2 photos
text
1.875 x 1.875
3 x 3.8
227 words
NEW YORK WhERE GuEstBOOK

wheretraveler.com
Technical Information
MEchaNIcaL REquIREMENts
Where

is produced in accordance with accepted standards for web offset printing

(SWOP), using four-color process inks (CMYK). Please refer to these standards for more
information. You may obtain these at http://www.idealliance.org/specifications/swop/.
No film will be accepted.
Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as version
1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts subsetted
at 100%. These files must be created using one or more of the following software
programs only: Adobe InDesign, PhotoShop or Illustrator, and QuarkXpress. PDFs may
be generated directly from the application or distilled from PostScript files using Acrobat
Distiller. Please do not use Microsoft Publisher or Office applications, as these cannot
create acceptable PDFs.
Build your ad so that it conforms to these specifications AT FINAL SIZE:
Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats. Onebit
images (such as black and white logos) should be minimum 600 pixels per inch.
Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color.
Check that the maximum total ink coverage (TAC) does not exceed 280%.
Minimize the number of steps used to create a gradation or blend.
Provide 1/4" bleeds (image beyond trim) in bleed ads.
Keep all live matter 1/4 from the trim on all four sides.
All ads must conform to the spec sheet dimensions. If they do not, the ad will be
modified to fit the appropriate space at the advertisers expense.
Files must be in .zip format if compression software is used.
Ad Proofs: We follow industry standards on press. If running a color ad, you may supply
a color proof, which we will check for content. Please note that consumer inkjets cannot
be relied upon to predict press color as the inks used are not true press colors (i.e. they
cannot always be achieved in process printing).
GENERaL INFORMatION
MVP is not responsible for nor does it guarantee the accuracy or reproduction quality of
materials that do not meet these specifications. Changes to supplied material will be made
by the publisher only on written instructions from agency or client, and such changes must
be received at least 30 days prior to cover date. MVP can accept native files in a limited
number of formats. Changes can only be made if the native files, fonts and graphics are
supplied. MVP endeavors to comply with all advertisers changes. However, MVP assumes
no responsibility for errors and omissions resulting from such changes.
shIPPING INFORMatION
aLL MatERIaLs Must BE REcEIvEd ON OR BEFORE IssuE cLOsING datE

caNcELLatIONs
Cancellations not received in writing prior to the space reservation date will not be accepted.
Advertisers not completing contract schedule are subject to short rate.
shIPPING INFORMatION
Ads can be submitted on CD, DVD or via
electronic transmission. Please contact your
sales rep regarding digital transfer of ad
materials. Many of our publications can accept
materials by a proprietary web-based system
called AdDrop. Please ask your publication's
Advertising Services Coordinator for unique
private ftp credentials if AdDrop is unavailable.
We do not have a "common use" ftp site for
security reasons.
OR MaIL tO:
Production Department
Where

IN New York
79 Madison Avenue, 8th Floor
New York, NY 10016
OR EMaIL ads tO:
gbads@ftp.whereguestbookny.com
WEB addREss
Be sure
to include your
Web address
in your
ad creative.
Online editions will include
your ad exactly as it appears
in print, but for us to legally
link the ad to your Web site,
your Web address must
be included in the ad.